566 Marketing jobs in Johannesburg

Overview

Senior Manager: Experiential Marketing at Hollard Insurance. Hollard is seeking an experienced Experiential Marketing Manager who will be responsible for executing and managing experiential marketing plans and campaigns. This role plays a pivotal part in creating unique and memorable brand experiences, focusing on broker, channel partner, and staff engagement, among other stakeholders. Responsibilities include overseeing the execution of events, experiential marketing campaigns, and other brand activations at a national and regional level.

• Strategy Implementation: Implement experiential marketing plans aligned with the overall marketing and business objectives in a manner that applies sensory marketing and neuroscience principles. Ensure quality, consistency, and alignment with brand corporate identity across all experiential marketing activities and touchpoints.
• Event Management: Lead the planning, organisation, and execution of experiential events, hospitality events, activations, trade shows, sponsorships, and other engagements to enhance brand visibility and customer engagement. This includes coordinating logistics, event production, vendor management, guest management, and ensuring smooth on-site operations.
• Audience Engagement: Develop strategies to maximise audience engagement and participation at events through interactive experiences, compelling activations, and targeted outreach efforts.
• Innovation & Trends: Stay updated on industry trends and innovative experiential marketing techniques to enhance Hollard’s differentiators. Foster creativity and innovation in executing experiential marketing campaigns and events that resonate with stakeholders.
• Cross-functional Support & Collaboration: Collaborate with internal stakeholders and external partners to ensure seamless execution of experiential marketing initiatives with other business and marketing efforts.
• Campaign Performance Measurement & Reporting: Deliver against set KPIs, evaluate the ROI of experiential marketing initiatives, prepare post event reports and share key insights with stakeholders.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Insurance

Johannesburg, South Africa | Posted on 05/30/2025

My Client is in search of a suitably qualified and experienced individual (dynamic and data-driven) to assume the above-mentioned role within their organisation. The successful incumbent will take full ownership of customer retention strategies across multiple African markets. This high-impact leadership role blends strategy, creativity, analytics, and team leadership to drive player loyalty, lifetime value and long-term business success.

They will lead a talented team of Retention and CRM specialists and collaborate across departments including Product, Creative, Data and Customer Service ensuring an exceptional, personalised customer journey that keeps players engaged and excited.

Specific duties will include, but are not limited to the following:

• Own the full customer life cycle retention strategy across both casino and sports verticals
  
• Design and execute multi-channel campaigns(email, SMS, push, in-app) that drive loyalty, engagement and reactivation
  
• Segment users by behaviour, preferences and lifecycle stage to deliver hyper-personalised messaging
  
• Manage and optimise the customer life cycle calendar—ensuring localization and relevance across all campaigns
  
• Oversee customer journey mapping, promotional strategy, player segmentation and performance reporting
  
• Monitor, analyse, and report on campaign results; identify actionable insights to continuously improve performance
  
• Lead, coach and grow a high-performing retention marketing team
  
• Collaborate with cross-functional teams including CRM, Product, Creative,Data,and Customer Service
  
• Ensure alignment with regulatory standards and maintain the integrity of the player experience
  
• Keep up-to-date with market trends, competitor strategies and evolving customer behaviours
  

• Minimum 5years' experience in a senior CRM or Retention Marketing role
  
• Prior experience in Sports Betting, iGaming, or high-volume digital B2C environments preferred
  
• Proven success in building and scaling data-led retention strategies
  
• Strong understanding of CRM platforms, automation tools, customer lifecycle management and segmentation
  
• Analytical mindset with the ability to convert complex data into actionable insights
  
• Exceptional leadership and team management skills
  
• Commercially savvy with excellent time management and multi-taskingability
  
• Creative, energetic and passionate about delivering world-class customer experiences
  
• Comfortable operating in a high-growth, fast-paced and constantly evolving environment
  

• In-depth knowledge of sports betting markets including odds calculation, betting types and market trends
  
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
  
• Familiarity with gambling regulations and compliance requirements in various jurisdictions ensuring adherence to legal standards
  
• Experience in developing and executing customer retention strategies
  

Overview

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Associate managing consultant - Marketing services Growth Marketing Senior Specialist

Advisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience:

Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Client Impact

• Craft personalized engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
• Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
• Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
• Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates

• Team Collaboration & Culture
• Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
• Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants

• Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement
• Problem solving and user centric mentality, bringing creative solutions to complex challenges
• Proven capability in data analysis, translating raw data into actionable insights
• Client Management: track record in managing client accounts and leading digital marketing solutions
• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
• Ability to communicate effectively in English and the local office language (if applicable)
• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

• Prior experience in UX/UI optimization is desirable. Certification is a plus
• Market savvy, understanding emerging trends and using market opportunities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Our client consists of a group of experienced industry veterans looking to revolutionize the survey data and sampling process. Their clients include the world’s top management consultancies, market research agencies, and brands. Their mission is to make their clients’ research process easier and to be a reliable, repeatable data collection partner.

The Senior Project Manager delivers quality market research projects in a way that consistently results in the highest level of client satisfaction. The Senior Project Manager is an organized, detail-oriented individual with the ability to successfully manage multiple projects from start to finish, in a fast-paced, rapidly changing environment. The Senior Project Manager will work within a team of several other project managers reporting to one of their Client Experience Managers.

The shift for this position aligns with US business hours in Central Time, which equates to 3pm - 12am SAT from March to November and 4pm - 1am SAT from November to March.

1. Proactively lead advanced market research projects with survey programming, sample delivery, and post-field deliverables from kick-off to successful close.
2. Lead all aspects of client communication during project delivery including timelines, assigning responsibilities, updates, and issue resolution.
3. Exemplify exceptional customer service by understanding and successfully delivering customer requests with proactive, effective communication.
4. Lead and coordinate support from internal team members and third-party partners with clear specifications, timelines, and expectations.
5. Immerse yourself in our clients’ businesses, understanding their challenges, objectives, how it is performing, and how they define success.
6. Partner with leadership in driving continuous improvements to the company’s operating model including the design and deployment of new technologies, processes, and revised roles.

Required

• 3+ years of excellence in client-facing project management of advanced online sample projects.
• Functional knowledge of survey platforms, such as SurveyMonkey, Decipher, or Qualtrics.
• Advanced knowledge of Microsoft Excel, including knowledge of advanced formulas, VLOOKUP, and pivot tables.
• Native-like fluency in business English, with a wide knowledge of various professional terms from different industries.
• A home fibre internet connection with a minimum speed of 20 Mbps is a requirement of the position.

Preferred

• Knowledge of DIY sampling platforms highly preferred, and ample experience expected managing sample collection across a variety of panels and clients.
• Bachelor's degree.

Attributes

• An energetic self-starter with a proactive attitude who can learn quickly.
• Strong critical thinker with excellent time management, prioritization, and organization skills including the ability to effectively multi-task under pressure.
• Professional demeanor, excellent written and oral communication skills.
• Able to thrive in a fast-paced continuous learning, continuous improvement environment.
• Positive energy and ability to handle stress in the face of challenges.

• HR Services, Recruitment & Selection.

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• We are seeking a results-driven Performance Marketing Lead to set up and spearhead our performance marketing efforts and drive measurable outcomes aligned with our digital marketing strategy
• This role is pivotal in creating and managing performance marketing campaigns across various digital channels, optimizing campaigns to achieve key performance indicators and strategic objectives
• Reporting to the Head of Digital Marketing, the Performance Marketing Lead will play a critical role in maximizing the effectiveness and ROI of our digital marketing initiatives
  
  

• We are seeking a results-driven Performance Marketing Lead to set up and spearhead our performance marketing efforts and drive measurable outcomes aligned with our digital marketing strategy
• This role is pivotal in creating and managing performance marketing campaigns across various digital channels, optimizing campaigns to achieve key performance indicators and strategic objectives
• Reporting to the Head of Digital Marketing, the Performance Marketing Lead will play a critical role in maximizing the effectiveness and ROI of our digital marketing initiatives
  
  

• Define and set up the technology structures and team resources as needed for success in delivering on strict performance marketing objectives
• Develop and execute performance marketing campaigns across digital channels such as PPC, display advertising, paid social, and other relevant platforms, ensuring alignment with overall digital marketing strategy objectives
• Continuously monitor and optimize campaign performance, utilizing data-driven insights to improve targeting, messaging, and creative elements, with a focus on maximizing ROI and achieving key performance indicators
• Manage performance marketing budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic and acquisition objectives
• Analyze campaign performance metrics and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement, and making data-driven recommendations for future campaigns
• Collaborate closely with internal teams, including brand, data, and creative, to ensure alignment of performance marketing efforts with overall marketing objectives and brand messaging
• Stay abreast of industry trends and emerging technologies in performance marketing, testing, and implementing new strategies and tactics to optimize campaign performance and drive continuous improvement
• Create, lead, and mentor a team to ensure acquisition targets are met and ROI is maximized
  
  

• Bachelor’s degree in Marketing, Business, or a related field
• At least 7 years of experience in performance marketing, with a proven track record of creating and managing successful performance marketing teams and campaigns across digital channels
• Previous Agency experience (Essential)
• Expertise in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms
• Previous experience with CDP-driven performance marketing (Advantageous)
• Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment
• Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels
• Excellent communication and training abilities
• Experience working in the fintech or digital banking sector (Advantageous)
  
  
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Human Resources
• Industries Advertising Services

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Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

Provide strategic event marketing guidance to business & marketing managers, ensuring events deliver against business objectives, are benchmarked against global best practice & deliver the desired brand experience. Provide an in depth understanding of marketing strategies & business requirements to ensure effective utilisation of events. Lead and empower the event marketing team to plan & execute events in line with business marketing strategies

Qualifications

Type of Qualification: First Degree
Field of Study: Marketing

Experience Required

Brand experience: 5-7 years. Minimum of 5 years’ experience in conferencing and events marketing and management. Project management experience would be an advantage. Understanding of the corporate and investment banking environment would be advantageous. International experience would be advantageous

Behavioural Competencies:

• Adopting Practical Approaches
• Checking Things
• Conveying Self-Confidence
• Embracing Change
• Exploring Possibilities
• Generating Ideas
• Interacting with People
• Managing Tasks
• Meeting Timescales
• Showing Composure
• Taking Action
• Team Working

Technical Competencies:

• Developing Marketing Insights
• Measuring Marketing and Communication
• Project Management (Project Mgmt)

Our client consists of a group of experienced industry veterans looking to revolutionize the survey data and sampling process. Their clients include the world’s top management consultancies, market research agencies, and brands. Their mission is to make their clients’ research process easier and to be a reliable, repeatable data collection partner.

The Senior Project Manager delivers quality market research projects in a way that consistently results in the highest level of client satisfaction. The Senior Project Manager is an organized, detail-oriented individual with the ability to successfully manage multiple projects from start to finish, in a fast-paced, rapidly changing environment. The Senior Project Manager will work within a team of several other project managers reporting to one of their Client Experience Managers.

The shift for this position aligns with US business hours in Central Time, which equates to 3pm - 12am SAT from March to November and 4pm - 1am SAT from November to March.

1. Proactively lead advanced market research projects with survey programming, sample delivery, and post-field deliverables from kick-off to successful close.
2. Lead all aspects of client communication during project delivery including timelines, assigning responsibilities, updates, and issue resolution.
3. Exemplify exceptional customer service by understanding and successfully delivering customer requests with proactive, effective communication.
4. Lead and coordinate support from internal team members and third-party partners with clear specifications, timelines, and expectations.
5. Immerse yourself in our clients’ businesses, understanding their challenges, objectives, how it is performing, and how they define success.
6. Partner with leadership in driving continuous improvements to the company’s operating model including the design and deployment of new technologies, processes, and revised roles.

Required

• 3+ years of excellence in client-facing project management of advanced online sample projects.
• Functional knowledge of survey platforms, such as SurveyMonkey, Decipher, or Qualtrics.
• Advanced knowledge of Microsoft Excel, including knowledge of advanced formulas, VLOOKUP, and pivot tables.
• Native-like fluency in business English, with a wide knowledge of various professional terms from different industries.
• A home fibre internet connection with a minimum speed of 20 Mbps is a requirement of the position.

Preferred

• Knowledge of DIY sampling platforms highly preferred, and ample experience expected managing sample collection across a variety of panels and clients.
• Bachelor's degree.

Attributes

• An energetic self-starter with a proactive attitude who can learn quickly.
• Strong critical thinker with excellent time management, prioritization, and organization skills including the ability to effectively multi-task under pressure.
• Professional demeanor, excellent written and oral communication skills.
• Able to thrive in a fast-paced continuous learning, continuous improvement environment.
• Positive energy and ability to handle stress in the face of challenges.

• HR Services, Recruitment & Selection.

Our client consists of a group of experienced industry veterans looking to revolutionize the survey data and sampling process. Their clients include the world’s top management consultancies, market research agencies, and brands. Their mission is to make their clients’ research process easier and to be a reliable, repeatable data collection partner.

The Senior Project Manager delivers quality market research projects in a way that consistently results in the highest level of client satisfaction. The Senior Project Manager is an organized, detail-oriented individual with the ability to successfully manage multiple projects from start to finish, in a fast-paced, rapidly changing environment. The Senior Project Manager will work within a team of several other project managers reporting to one of their Client Experience Managers.

The shift for this position aligns with US business hours in Central Time, which equates to 3pm - 12am SAT from March to November and 4pm - 1am SAT from November to March.

• Proactively lead advanced market research projects with survey programming, sample delivery, and post-field deliverables from kick-off to successful close.
• Lead all aspects of client communication during project delivery including timelines, assigning responsibilities, updates, and issue resolution.
• Exemplify exceptional customer service by understanding and successfully delivering customer requests with proactive, effective communication.
• Lead and coordinate support from internal team members and third-party partners with clear specifications, timelines, and expectations.
• Immerse yourself in our clients’ businesses, understanding their challenges, objectives, how it is performing, and how they define success.
• Partner with leadership in driving continuous improvements to the company’s operating model including the design and deployment of new technologies, processes, and revised roles.

Required

• 3+ years of excellence in client-facing project management of advanced online sample projects.
• Functional knowledge of survey platforms, such as SurveyMonkey, Decipher, or Qualtrics.
• Advanced knowledge of Microsoft Excel, including knowledge of advanced formulas, VLOOKUP, and pivot tables.
• Native-like fluency in business English, with a wide knowledge of various professional terms from different industries.
• A reliable at-home fibre internet connection with a minimum speed of 20 Mbps is a requirement of the position.

Preferred

• Knowledge of DIY sampling platforms highly preferred, and ample experience expected managing sample collection across a variety of panels and clients.
• Bachelor's degree.

Attributes

• An energetic self-starter with a proactive attitude who can learn quickly.
• Strong critical thinker with excellent time management, prioritization, and organization skills including the ability to effectively multi-task under pressure.
• Professional demeanour, excellent written and oral communication skills.
• Able to thrive in a fast-paced continuous learning, continuous improvement environment.
• Positive energy and ability to handle stress in the face of challenges.

HR Services, Recruitment & Selection.

The Marketing Automation Specialist contributes to the organizational goals by ensuring the effective planning and execution of the Enterprise’s Customer Marketing Strategy and against set objectives, targets and budgets, with a clear focus on maximizing customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross-sell campaigns, across the STI brands and 1Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Lifetime Value (LTV).

Job responsibilities/Key performance areas:

• Marketing Automation system specialist that creates and executes customer campaigns to drive customer retention, loyalty and lifetime value.
• Set up journeys and workflows on the marketing automation platform such as lead nurturing, welcome and onboarding sequences, re-engagement, upsell and cross-sell, boost customer engagement and the overall customer experience through tactical campaigns, and improve retention through retention workflows.
• Manage and execution of multiple customer engagement journeys and marketing campaigns across all channels on the Marketing Automation Platform.
• Work with multiple stakeholders for the strategic planning, development and timely execution of integrated, top to bottom of the funnel marketing campaigns to build brand awareness, drive acquisition, retention and customer lifetime value.
• Partner closely with internal teams, including: Customer Relationship Marketing, Direct Marketing, Digital Marketing, Data Science and Analytics and Business Intelligence for campaign continuity.
• Ensure consistency across campaigns in strategy, creative assets and design, messaging.
• Run A/B tests on campaigns and landing pages to optimise performance.
• Track campaign and program results and report metrics, and tweak workflows accordingly.
• Ensure compliance while executing email marketing campaigns and data.
• Provide analysis to monitor performance of digital marketing campaigns.
• Provide technical guidance when required on how to plan, organize, prioritize and oversee activities to efficiently meet business objectives.

Qualifications:

• Bachelor’s Degree or equivalent in Marketing Management or Customer Relationship Management.
• Diploma or equivalent on Marketing Automation strategy and implementation.

Essential:

• A minimum of three to five years’ hands-on marketing automation campaign management experience.
• Previous role experience working with any marketing automation platform, e.g. SAS 360, Adobe or Salesforce. Specialist credential required.
• Digital design experience and or understanding of HTML coding.

Skills and Competencies

You should apply if you:

• Have experience working in SAS CI 360 marketing automation, or any other marketing automation system including Hubspot, Klaviyo, etc.
• Are able to see the big picture – and manage multiple campaigns simultaneously with exceptional attention to detail from ideation to execution.
• Have experience managing internal and external client/vendor relationships.
• Are able to flex between working autonomously and as a team member.
• Have excellent written, verbal, and time management skills.
• Master of MS Office Suite and Google Suite and any Marketing Automation tool and or Email Service Platform.
• Have strong analytical skills and business acumen.
• Have worked with data especially in a customer data role.
• Have proven expertise in digital marketing practices.
• Have good planning, decision-making and problem-solving abilities.
• Be proactive, strong, quick and detail-oriented execution skills.
• Are highly energetic, confident, optimistic and creative.
• Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
• Have the ability to laugh during stressful situations.

R700,000 - R840,000 - Monthly