205 Marketing Director jobs in Johannesburg

Location: ZA, GP, Johannesburg, Baker Street 30

The Senior Specialist, Brand Management is a deep brand thinker, architect and specialist, responsible for shaping a strong, positive brand image through the design and development of the Group's brand positioning, brand structure and brand identity. This job also leads and drives the implementation of the Brand Marketing strategy and plan for the Group.

Qualifications

• First- or Post Graduate Degree in Marketing or related field
• 8-10 Years' experience in maintaining brand consistency across all marketing channels, touchpoints, and geographies
• 8-10 Years' proven track record of managing and developing brands, including defining brand positioning, creating brand strategies, and executing brand plans

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Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Area Marketing Mastercard is a global technology company in the payments sector. We power payments and provide products and services for individuals and industries all around the world. Our people, technology, data and brand provide the capabilities that drive our success. We believe in connecting people to priceless possibilities.

As a company, we know that our success is driven by the skills, experience, integrity and mindset of the talent we hire. By building an inclusive, world-class culture, our employees have once-in-a-career opportunities to be a part of teams that have a greater impact on our community and our world. We invite you to join our team to find out how you too can start something priceless.

Overview:

The Southern Africa team is looking for a Marketing Director to drive our consumer and business strategy forward, by consistently innovating and problem-solving. The ideal candidate is passionate about the consumer journey and creating cardholder value, is highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset.

Role:

In this position, you will lead marketing for the cluster and partner with business development, strategic merchants and market development to identify business opportunities, solve problems, and deliver solutions that benefit Mastercard, our customers and ultimately our consumers. You will have responsibility for driving revenue through activity and ensure investment decisions are made with robust thought and partnership.

Serve as the voice of the consumer through leveraging insights and analytics to plan and execute marketing activities that grow end user affection and loyalty including developing sales and promotion platforms and campaigns

In this position, you will dual report into the Country Manager for Southern Africa in addition to the Marketing and Communications Vice President for the African division and will be the most senior dedicated Marketing resource, sitting on the management team for Southern Africa.

Responsibilities:

• Develop tailored marketing programs to increase Mastercard card issuance and usage. These activities include start-up and co-ordination of all the related activities (incentives, relationship, communication)
• Leverage sponsorship and other platforms across PR and promotions to gain maximum impact for Mastercard
• Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing Mastercard as a customer's preferred business resource.
• Leads execution of Segmented Target Marketing strategies (B2B and B2C), including advertising, promotions, and sponsorships, to deliver against company objectives
• Contributes to development of customer and brand go-to-market plans, including outlining potential approaches to leverage consumer insights in marketing programs/activities
• Supports efforts to identify segment needs and priorities to develop Consumer Marketing campaign/programs
• Measures program performance and develops metrics and specifications to track program performance
• Monitors and makes adjustments to marketing budget to ensure that all campaigns, programs, and activities are within allocated budget
• Have a clear mission that focuses on the attention of your customer's need above your own

All About You:

• Bachelor's degree required
• Experience in breadth and depth of marketing, leading projects, innovation from strategy to implementation
• Experience leveraging multiple sources of data to identify insights for a campaign or to serve as the basis for developing agency briefs
• Experience delivering and assessing creative/advertising across channels
• Experience assisting in the production of a report demonstrating true ROI for an initiative
• Strong written and verbal communication skills. You communicate your vision and roadmap effectively to a wide variety of stakeholders including agencies, internal stakeholders, media and customers
• A passion and comfort in meeting new people and building meaningful relationships with senior-level and C-suite executives.
• Go out of their way to get close to their customer in order to find out what their needs are and how marketing can really help.
• Possess a blend of analytical capability, strategic thinking, and emotional intelligence and able to dive deep on all areas of the business to deliver creative solutions to unstructured problems.
• Enjoy collaborating with a team while working independently towards a goal.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Area Marketing Mastercard is a global technology company in the payments sector. We power payments and provide products and services for individuals and industries all around the world. Our people, technology, data and brand provide the capabilities that drive our success. We believe in connecting people to priceless possibilities. As a company, we know that our success is driven by the skills, experience, integrity and mindset of the talent we hire. By building an inclusive, world-class culture, our employees have once-in-a-career opportunities to be a part of teams that have a greater impact on our community and our world. We invite you to join our team to find out how you too can start something priceless. Overview: The Southern Africa team is looking for a Marketing Director to drive our consumer and business strategy forward, by consistently innovating and problem-solving. The ideal candidate is passionate about the consumer journey and creating cardholder value, is highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset. Role: In this position, you will lead marketing for the cluster and partner with business development, strategic merchants and market development to identify business opportunities, solve problems, and deliver solutions that benefit Mastercard, our customers and ultimately our consumers. You will have responsibility for driving revenue through activity and ensure investment decisions are made with robust thought and partnership. Serve as the voice of the consumer through leveraging insights and analytics to plan and execute marketing activities that grow end user affection and loyalty including developing sales and promotion platforms and campaigns In this position, you will dual report into the Country Manager for Southern Africa in addition to the Marketing and Communications Vice President for the African division and will be the most senior dedicated Marketing resource, sitting on the management team for Southern Africa. Responsibilities: • Develop tailored marketing programs to increase Mastercard card issuance and usage. These activities include start-up and co-ordination of all the related activities (incentives, relationship, communication)
• Leverage sponsorship and other platforms across PR and promotions to gain maximum impact for Mastercard
• Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing Mastercard as a customer's preferred business resource.
• Leads execution of Segmented Target Marketing strategies (B2B and B2C), including advertising, promotions, and sponsorships, to deliver against company objectives
• Contributes to development of customer and brand go-to-market plans, including outlining potential approaches to leverage consumer insights in marketing programs/activities
• Supports efforts to identify segment needs and priorities to develop Consumer Marketing campaign/programs
• Measures program performance and develops metrics and specifications to track program performance
• Monitors and makes adjustments to marketing budget to ensure that all campaigns, programs, and activities are within allocated budget
• Have a clear mission that focuses on the attention of your customer's need above your own All About You: • Bachelor's degree required
• Experience in breadth and depth of marketing, leading projects, innovation from strategy to implementation
• Experience leveraging multiple sources of data to identify insights for a campaign or to serve as the basis for developing agency briefs
• Experience delivering and assessing creative/advertising across channels
• Experience assisting in the production of a report demonstrating true ROI for an initiative
• Strong written and verbal communication skills. You communicate your vision and roadmap effectively to a wide variety of stakeholders including agencies, internal stakeholders, media and customers
• A passion and comfort in meeting new people and building meaningful relationships with senior-level and C-suite executives.
• Go out of their way to get close to their customer in order to find out what their needs are and how marketing can really help.
• Possess a blend of analytical capability, strategic thinking, and emotional intelligence and able to dive deep on all areas of the business to deliver creative solutions to unstructured problems.
• Enjoy collaborating with a team while working independently towards a goal.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Area Marketing
Mastercard is a global technology company in the payments sector. We power payments and provide products and services for individuals and industries all around the world. Our people, technology, data and brand provide the capabilities that drive our success. We believe in connecting people to priceless possibilities.
As a company, we know that our success is driven by the skills, experience, integrity and mindset of the talent we hire. By building an inclusive, world-class culture, our employees have once-in-a-career opportunities to be a part of teams that have a greater impact on our community and our world. We invite you to join our team to find out how you too can start something priceless.
Overview:
The Southern Africa team is looking for a Marketing Director to drive our consumer and business strategy forward, by consistently innovating and problem-solving. The ideal candidate is passionate about the consumer journey and creating cardholder value, is highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset.
Role:
In this position, you will lead marketing for the cluster and partner with business development, strategic merchants and market development to identify business opportunities, solve problems, and deliver solutions that benefit Mastercard, our customers and ultimately our consumers. You will have responsibility for driving revenue through activity and ensure investment decisions are made with robust thought and partnership.
Serve as the voice of the consumer through leveraging insights and analytics to plan and execute marketing activities that grow end user affection and loyalty including developing sales and promotion platforms and campaigns
In this position, you will dual report into the Country Manager for Southern Africa in addition to the Marketing and Communications Vice President for the African division and will be the most senior dedicated Marketing resource, sitting on the management team for Southern Africa.
Responsibilities:
- Develop tailored marketing programs to increase Mastercard card issuance and usage. These activities include start-up and co-ordination of all the related activities (incentives, relationship, communication)
- Leverage sponsorship and other platforms across PR and promotions to gain maximum impact for Mastercard
- Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing Mastercard as a customer's preferred business resource.
- Leads execution of Segmented Target Marketing strategies (B2B and B2C), including advertising, promotions, and sponsorships, to deliver against company objectives
- Contributes to development of customer and brand go-to-market plans, including outlining potential approaches to leverage consumer insights in marketing programs/activities
- Supports efforts to identify segment needs and priorities to develop Consumer Marketing campaign/programs
- Measures program performance and develops metrics and specifications to track program performance
- Monitors and makes adjustments to marketing budget to ensure that all campaigns, programs, and activities are within allocated budget
- Have a clear mission that focuses on the attention of your customer's need above your own
All About You:
- Bachelor's degree required
- Experience in breadth and depth of marketing, leading projects, innovation from strategy to implementation
- Experience leveraging multiple sources of data to identify insights for a campaign or to serve as the basis for developing agency briefs
- Experience delivering and assessing creative/advertising across channels
- Experience assisting in the production of a report demonstrating true ROI for an initiative
- Strong written and verbal communication skills. You communicate your vision and roadmap effectively to a wide variety of stakeholders including agencies, internal stakeholders, media and customers
- A passion and comfort in meeting new people and building meaningful relationships with senior-level and C-suite executives.
- Go out of their way to get close to their customer in order to find out what their needs are and how marketing can really help.
- Possess a blend of analytical capability, strategic thinking, and emotional intelligence and able to dive deep on all areas of the business to deliver creative solutions to unstructured problems.
- Enjoy collaborating with a team while working independently towards a goal.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Are you a Quality focused leader in GMP and GDP, passionate about bringing forward healthcare solutions? If so, AstraZeneca might be the one for you!

ABOUT ASTRAZENECA

AstraZeneca is a global, innovation-driven Biopharmaceutical business that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth and development. Our strategic priorities reflect how we are working to deliver our strategy and achieve our Purpose.As a workforce, we are the catalyst for our values: we are entrepreneurial; we do the right thing; we play to win; we put patients first and we follow the science. As a company we appreciate and take great pride in each team member, where every person is brought together through shared values, that underpin a shared purpose. There’s no better place to feel inspired and energised.
At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Join the fastest-growing pharmaceutical in our markets, set up to fuel further growth. Be part of our shared ambition and pride: our strong heritage, our turnaround story, and early investment and commitment in International markets. There’s no better place to feel inspired and energized.

ABOUT OUR QUALITY ASSURANCE TEAM

Our Quality Assurance team is highly respected and regarded in the African Cluster and in the global Marketing Company Operations Quality (MCOQ) network. The Cluster, consisting of Sub-Saharan/French-speaking Africa countries and South Africa, is part of the MEA team. We are known for our knowledge and to go the extra mile to get quality products to our patients but at the same time not compromising on Quality Management principles. We know that we cannot fulfil our ambitions alone.

We excel by regular interacting with the other internal departments and having great relationships with our contract distributors. We are part of the global operations quality team to ensure keeping on top of ever-changing requirements or trends ensuring constant development opportunities.

We are part of the local MC GxP network together with the regulatory and patient safety departments. We have the right attitude to go with it. With a “do the right thing” and ongoing communication mindset, we learn from others and ensure we continuously improve the quality management system. Action-oriented, we take calculated risks to make quick decisions but never compromise product quality, safety, or effectiveness.

What you will do

You will be managing the Quality Assurance Team for the African cluster countries who in turn is part of the MEA region MCOQ. You will be a critical player in ensuring the success of the African cluster MCOQ by managing the Quality Management System.

Typical accountabilities will include

• Responsible for overseeing the implementation and delivery of a common Quality system and strategy for GMP and GDP activities across in Commercial marketing company for all AZ product portfolio in South Africa (SA), Sub-Saharan Africa (SSA), French Speaking Africa (SSA) Marketing Company (MC).

• Executes country strategy for Affiliate Quality and Marketing Company GMP/GDP aligned with AZ’s 2030 bold ambition strategy for market expansion, product launches and accessibility.

• Accountable for assurance of quality compliance with worldwide standards for all local GMP & GDP activities and connects the affiliate offices the broader Operations Quality and R&D organisation operating under One AZ QMS.

• Accountable for compliance with all relevant Acts and Regulations.

Job Description

For South Africa, develop, support and drive excellence in Affiliate GMP&GDP Quality activities to maintain the local License to Operate.

Primary point of GMP&GDP contact for the country and maintaining an effective governance structure to ensure oversight of quality activities.

• Responsible for QMS implementation in SA and SSA & FSA MC.

• Provides leadership for GMP & GDP (Good Manufacturing and Good Distribution Practice) strategy and activities in the SA/SSA/FSA MC.

• Responsible for the coordination of Quality Management reviews across GxP functions for South Africa and SSA&FSA MC.

• Represents Quality on cross-functional and cross SET teams and steering committees related to Affiliate market.

• Drive global standardisation, simplification and improvement of South Africa and SSA&FSA Quality Management processes.

• Provide training, supporting and coaching structure for Quality roles.

• Is the primary point of expertise for GMP & GDP activities impacting the South Africa and SSA&FSA MC organizations.

• Responsible for budget planning and adherence to budget for the Country, South Africa & SSA& FSA MC.

• Responsible for promoting Quality Culture across AstraZeneca South Africa and SSA&FSA MC organizations.

• Accountable for compliance assurance and working to one set of GMP & GDP standards and processes, as well as common GxP process across the Affiliate GxPs within the MC.

• Accountable for compliance to Country specific quality and regulatory requirements related to manufacture and distribution of AZ product in country, including but not limited to release of product batches, resolution of Issue Management, recalls, influence decisions on local regulatory agency interactions, audits and inspection readiness and compliance to gain and maintain AZ licence to operate.

• Demonstrated ability to work independently and in project settings to deliver objectives.

• Keeps own knowledge of best practices, industry standards and new developments in quality management up to date.

• Employs prepared information to discuss, plan and help carry out improvement plans, priority setting, investigation reports, quality or performance improvement recommendations.

• Ensures adherence to Quality, Health and Safety, Good Manufacturing Practice, Good Distribution Practice and regulatory requirements of own work and others work.

• Responsible for ensuring that policies and standards meet regulatory requirements.

• Carries out compliance reviews and reporting for external suppliers including issue resolution with senior management and AZ site/MC leaders, this may include, but is not limited to, the review and approval of investigation reports and participation in issue management teams.

• Supports local SA, SSA & FSA MC to deliver the license to operate, including but not limited to support for GMP&GDP audits and inspections, implementation of effective self-assessment programs.

• Responsible for the achievement of country KPIs and objectives/Quality Plans. Ensure country trends are addressed through development of country continuous improvement plans.

• Contributes to development local procedures due to specific local regulatory requirements and provides some technical input into the development of global procedures and standards.

• Proactively looks for opportunities to identify change and make efficiency savings, influence decisions and deliver the results whilst ensuring appropriate level of compliance

If this sounds appealing, please read on to understand the experience and skills we’re looking for…

ESSENTIAL SKILLS & EXPERIENCE REQUIRED

• Completed BachelorofPharmacyDegreeandregistrationwiththeSouth AfricanPharmacyCouncil

• Minimum 5 years’ experience as Responsible Pharmacist

• Appropriate cross functional collation with key stakeholders at the MC-Regulatory/Patient Safety/Medical Information/ Key Account Managers/ Marketing/ Supply/ QA Pharmacist

• Appropriate cross functional collation with Ops Distribution Country Leadership Team

• Strong communication and influencing skills with accuracy and attention to detail

• Project and people management

• Fluency in English is required.

• Must be open to travel when necessary.

Why AstraZeneca?

AstraZeneca recognized as Top Employer | South Africa, Kenya & Nigeria 2025. Best Place to Work in Ivory Coast, Senegal, Cameroon, Ghana & Ethiopia 2024 – 2025.

Furthermore, we are proud to have achieved the impressive feat of ranking second place in the Best Places to Work for the second consecutive year running in Africa.This distinction is a confirmation of our commitment and ability to sustain people, partnerships, and employee engagement and foster an innovative workplace environment.

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare. Join the fastest-growing pharmaceutical in our markets, set up to fuel further growth. Be part of our shared ambition and pride: our strong heritage, our turnaround story, and early investment and commitment in International markets. There’s no better place to feel inspired and energized.

SO, WHAT’S NEXT?

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you!

Click the link to apply no later than 08 July 2025 and we’ll be in touch as soon as we can.

WHERE CAN I FIND OUT MORE?

Our Social Media, Follow AstraZeneca on LinkedIn

Follow AstraZeneca on Facebook

Close Date: 08/07/2025

Date Posted

01-Jul-2025

Closing Date

08-Jul-2025

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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Digital Marketing Manager - Automotive Industry

Reference: PTA000133-SM-1

As a Digital Marketing Manager in the automotive industry, your role would encompass a wide range of responsibilities aimed at leveraging digital channels to promote your brand, attract potential customers, and enhance overall brand visibility and engagement.

Duties & Responsibilities

International Brand launch within the Automotive industry is seeking a Digital Marketer to join their team. Successful candidate must have digital marketing experience within the automotive industry. Responsibilities include but are not limited to:

1. Digital Strategy Development: Create and execute comprehensive digital marketing strategies aligned with overall business objectives, taking into account target audience, market trends, and competitors' activities.
2. Website Management: Oversee the development, maintenance, and optimization of the company website to ensure a seamless user experience, strong SEO performance, and effective lead generation.
3. Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings and drive qualified traffic to the website.
4. Paid Advertising: Plan and manage pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels to increase brand visibility, drive website traffic, and generate leads.
5. Social Media Management: Develop and implement social media strategies to engage with the target audience, increase brand awareness, and foster community engagement. This includes content creation, scheduling, monitoring, and performance analysis on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
6. Content Marketing: Create compelling and relevant content for various digital channels, including blog posts, articles, infographics, videos, and interactive tools, to educate and engage prospects and customers throughout the buying journey.
7. Email Marketing: Develop email marketing campaigns to nurture leads, promote products/services, and maintain ongoing communication with customers. This includes segmentation, personalization, A/B testing, and performance tracking.
8. Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI on advertising spend. Use data insights to optimize campaigns and improve overall digital marketing effectiveness.
9. Online Reputation Management: Monitor online reviews, comments, and mentions of the brand across various digital platforms, and proactively address any negative feedback or issues to maintain a positive brand image.
10. Collaboration and Coordination: Work closely with cross-functional teams such as sales, product development, and customer service to ensure alignment of digital marketing initiatives with overall business goals and objectives.
11. Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, particularly within the automotive sector, and incorporate innovative strategies to stay ahead of the competition.
12. Compliance and Regulation: Ensure compliance with relevant laws and regulations governing digital marketing activities, such as data privacy (e.g., GDPR, CCPA) and advertising standards.

Overall, your role as a Digital Marketing Manager in the automotive industry is to leverage digital channels effectively to drive brand awareness, engage with potential customers, generate leads, and ultimately contribute to the company's growth and success.

Package & Remuneration

Market Related - Market Related plus pension and medical structure.

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Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric, and hyper digital agenda.

Responsibilities:

1. Creating and maintaining social media advertising campaigns aligned with company objectives.
2. Monitoring and adjusting Web SEO / SEM for ease of access and competitive searching.
3. Measuring and reporting on ROIs and KPIs.
4. Formulating high-quality, novel written and visual content for each social media campaign, including all media (photography & cinematography).
5. Designing, building, and maintaining our brand’s online presence.
6. Building brand awareness by collaborating with relevant influencers.
7. Evaluating emerging technologies relevant to digital marketing.
8. Managing our online communities to ensure respectful and appropriate engagement.
9. Responding to comments across various platforms (website, social media, etc.).
10. Identifying marketing trends to ensure effective advertising and platform selection.
11. Brainstorming with the marketing team to plan campaigns aligned with consumer demand (e.g., Black Friday).
12. Overseeing customer service provided via social media channels.

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Digital Marketing Manager - Automotive Industry

Reference: PTA000133-SM-1

As a Digital Marketing Manager in the automotive industry, your role encompasses a wide range of responsibilities aimed at leveraging digital channels to promote your brand, attract potential customers, and enhance overall brand visibility and engagement.

Duties & Responsibilities

International Brand launch within the Automotive industry is seeking a Digital Marketer to join their team. Successful candidates must have digital marketing experience within the automotive industry. Responsibilities include but are not limited to:

1. Digital Strategy Development: Create and execute comprehensive digital marketing strategies aligned with overall business objectives, taking into account target audience, market trends, and competitors' activities.
2. Website Management: Oversee the development, maintenance, and optimization of the company website to ensure a seamless user experience, strong SEO performance, and effective lead generation.
3. Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings and drive qualified traffic to the website.
4. Paid Advertising: Plan and manage pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels to increase brand visibility, drive website traffic, and generate leads.
5. Social Media Management: Develop and implement social media strategies to engage with the target audience, increase brand awareness, and foster community engagement. This includes content creation, scheduling, monitoring, and performance analysis on platforms like Facebook, Instagram, Twitter, and LinkedIn.
6. Content Marketing: Create compelling and relevant content for various digital channels, including blog posts, articles, infographics, videos, and interactive tools, to educate and engage prospects and customers throughout the buying journey.
7. Email Marketing: Develop email marketing campaigns to nurture leads, promote products/services, and maintain ongoing communication with customers. This includes segmentation, personalization, A/B testing, and performance tracking.
8. Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI on advertising spend. Use data insights to optimize campaigns and improve overall digital marketing effectiveness.
9. Online Reputation Management: Monitor online reviews, comments, and mentions of the brand across various digital platforms, and proactively address any negative feedback or issues to maintain a positive brand image.
10. Collaboration and Coordination: Work closely with cross-functional teams such as sales, product development, and customer service to ensure alignment of digital marketing initiatives with overall business goals and objectives.
11. Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, particularly within the automotive sector, and incorporate innovative strategies to stay ahead of the competition.
12. Compliance and Regulation: Ensure compliance with relevant laws and regulations governing digital marketing activities, such as data privacy (e.g., GDPR, CCPA) and advertising standards.
13. Overall, your role as a Digital Marketing Manager in the automotive industry is to leverage digital channels effectively to drive brand awareness, engage with potential customers, generate leads, and ultimately contribute to the company's growth and success.

Package & Remuneration

Market Related - Market Related plus pension and medical structure.

#J-18808-Ljbffr

Location

Woodmead
Contract type : Fixed term

Qualification and Skills Requirements

• Bachelor’s degree in marketing or a related field.
• 3 – 5 years’ experience as a Digital Marketing Specialist within the telecommunication sector.
• Excellent excel and presentation skills a must.
• Deliver results within a defined time frame and strong sense of ownership.
• Passionate about new ideas, solving problems, and delivering results.
• Proactive and pay attention to detail.
• Must have the ability to work well under pressure.
• Must have a valid driver’s licence.

Duties and Responsibilities

• Conduct market research to understand industry trends, consumer behaviour, and competitors’ offerings.
• Create compelling content that aligns with the brand’s messaging and goals.
• Monitor digital traffic, social media engagement, and website analytics.
• Monitor project status and budget.
• Stay informed about changing advertising trends.
• Development of marketing strategies in collaboration with the marketing team, senior managers, and other departments.

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