Explore numerous digital marketing jobs in 211 Digital Marketing jobs in Johannesburg
Digital Marketing Specialist
Posted 1 day ago
Job Viewed
Job Description
Job category: Banking, Finance, Insurance. Stockbroking
Contract: Fixed Term Contract
Remuneration: Market Related
EE position: Yes
About our companyWHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.
IntroductionThe Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.
Responsibilities- Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.
- Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.
- Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.
- Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.
- A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.
- Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.
- Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.
- Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.
- Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive
- Reporting : Creating detailed reports on campaign performance and providing insights for improvement.
- SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.
- Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.
- Stakeholder Relationship Management
- • Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.
- • Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.
- • Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.
- • Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.
- • Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.
- Transformation and Innovation Contribution
- • Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.
- • Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.
- • Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.
- • Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.
- • Innovation Contributions
- • Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.
- • Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.
- • Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.
- • Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.
- • Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.
- • Innovation Contributions
- • Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.
- • Grade 12 and relevant tertiary qualification
- • Diploma in Marketing and Communications or Digital Marketing
- • 4-5 years working in a financial markets or financial services environment
- • 2 years' experience within digital marketing.
- Experience in executing performance marketing and optimising digital marketing campaigns
- Knowledge and Skills required
- Knowledge:
- • JSE policies and procedures
- • Analytics and Data Interpretation
- • AI-powered tools
- • Planning, Scheduling, Advertising and Campaign Management
- • Lead generation and optimisation
- Skills:
- • Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.
- • Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.
- • Building and maintaining effective relationships with multiple, internal stakeholders
- • Agency and Supplier management
- • Managing multiple campaigns
- • Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.
Digital Marketing Specialist
Posted 4 days ago
Job Viewed
Job Description
Sandton, South Africa | Posted on 11/06/2025
The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.
Responsibilities:
- Create and Execute Digital Marketing Campaigns.
- Administer Websites & Publish Content
- Monitor & Optimize Marketing Campaigns
- Use data analytics to measure, analyze, and report on campaign performance.
- Advanced knowledge of Search engine optimization (SEO)
- Website administration and content publishing
- Google Certified.
- Digital Marketing Qualification.
- 3-5 years of experience in developing and implementing digital marketing strategies
- Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
- Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
- Proven record of successful budget management and management of advertising channels to
- meet target KPIs thresholds necessary.
- Critical thinker and problem-solver
- Strong analytical skills
- Team-player
- Self-disciplined and motivated
- Able to perform under pressure
- Willingness to multi-task
- Service-orientated
- Assist with additional tasks not related to job description, requested by Marketing Manager
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Ready to Own Your Marketing Impact?
Calling all
HubSpot experts
who thrive on creating campaigns that convert and strategies that scale If you're looking for a role where your skills directly shape results—this is it.
Digital Marketing Specialist (HubSpot Expert) – Night Shift | Work from Office
Sandton | Durban | Cape Town | Kenya
Night Shift (USA Hours: 2PM – 11PM, may vary with time zone/daylight savings)
Employer:
tma
About the Role
At
tma
, we're looking for a
Digital Marketing Specialist
to join our growing team and take charge of
data-driven HubSpot campaigns
that deliver measurable results.
This is your opportunity to:
Work on
enterprise-level projects
Push creative and strategic boundaries
See your work make a
real impact
This is a
night shift role (USA hours)
and is
100% work-from-office
in Sandton, Durban, Cape Town, or Kenya.
What You'll Do
- Build and optimize
digital marketing campaigns in HubSpot - Create
lead generation funnels, automation workflows, and nurture journeys - Develop
content strategies
across blogs, email, and landing pages - Execute
email marketing campaigns
with personalization and segmentation - Analyze and report on performance using
HubSpot & Google Analytics - Partner with our team to
deliver high-impact client implementations
What We're Looking For
3+ years in digital marketing
with HubSpot expertise
Strong knowledge of
inbound marketing, SEO, and lead generation
Experience in
email automation, workflows, and reporting
Skilled with
Google Analytics, A/B testing, and optimization
Creative and analytical with a
knack for content that converts
A proactive, independent worker who loves collaboration
Tech & Tools You'll Use
- HubSpot Marketing Hub (automation, workflows, reporting)
- Google Analytics & conversion tracking
- Landing page creation & optimization
- Social media management
- Basic HTML/CSS for customization
Why Join Us?
Work in a
dynamic international team
where your ideas matter
Grow your
HubSpot expertise
while driving enterprise projects
See the
direct impact
of your work on campaigns and strategy
Be part of a team that values
creativity, innovation, and results
If you're ready to
make your mark in digital marketing
and bring your HubSpot expertise to the next level, we want to hear from you
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
About Deploy Brand Management:
Deploy Brand Management is a creative and dynamic agency that specializes in web development, social media management, graphic design, paid ads, and brand strategy. We're passionate about helping clients thrive through innovative digital solutions. Our team values professionalism, kindness, resilience, and proactive problem-solving — and we have a lot of fun along the way
Role Overview:
As a
Digital Marketer
at Deploy, you will support the planning, execution, and optimization of our clients' digital marketing efforts. You'll work closely with our team and clients to bring strategies to life across websites, social media platforms, email marketing, and paid campaigns. This is a full-time, hybrid role.
Key Responsibilities:Digital Strategy & Execution
- Assist in creating and implementing digital marketing strategies tailored to client objectives. This will involve collaboration with the web developer, paid ads specialist, social media manager, graphic designer, and marketing coordinator.
- Contribute to content planning, posting schedules, and platform selection.
- Lead the execution of client digital marketing strategies.
- Collaborate on optimizing landing pages and user journeys to improve conversions.
- Assist in setting up and managing marketing automation flows via CRM platforms.
Social Media Management
- Develop and curate engaging content (text, images, videos, graphics) for various platforms while working alongside the graphic designer and social media manager.
- Manage communities: monitor and respond to comments, messages, and interactions.
- Track and report on key metrics (reach, engagement, click-through rates, conversions).
- Stay updated on platform changes and trends; explore emerging channels.
- Support online reputation management by monitoring and responding to reviews and ratings.
Paid Campaigns & Email Marketing
- Assist with planning, executing, and optimizing paid campaigns (Facebook, Instagram, LinkedIn, etc.) in collaboration with the paid ads specialist.
- Conduct audience research to refine targeting.
- Assist with planning, executing, and optimizing the development of email marketing campaigns, audience segmentation, and reporting.
- Assist in setting up automated email sequences and nurturing flows via CRM platforms.
Website, Hosting, SEO & Content Support
- Collaborate with the web team to ensure smooth integration of marketing content.
- Assist with website content updates and SEO best practices under the guidance of the lead web developer.
- Collaborate on content SEO and blogging initiatives while working alongside the web developer and copywriter.
- Support website hosting-related tasks where applicable.
- Track and analyze website performance as part of broader campaigns.
- Provide e-commerce support where applicable (e.g., product uploads, feed management, promotions).
Analytics & Reporting
- Analyze digital marketing performance and provide insights and recommendations.
- Regularly update clients on progress and strategy adjustments.
Administrative & Project Support
- Keep digital marketing files and documentation organized.
- Support the team with project coordination as needed.
Skills & Experience:
- Education: Tertiary Degree
- Experience: 2+ years
in a digital marketing (agency experience a plus). - Technical:
Familiarity with tools such as: - Social media management platforms & CRMs (e.g. Meta Business Suite).
- Paid ads platforms (e.g. Facebook Ads Manager, Google Ads).
- Reporting tools (e.g. Looker Studio, Google Analytics).
- Basic WordPress knowledge, Canva, and marketing automation tools.
- Skills:
- Strong written communication and content creation skills.
- Ability to interpret data and translate insights into action.
- Organised, proactive, and able to juggle multiple tasks.
- A team player with a positive, solutions-oriented mindset.
- Bonus:
Experience with video marketing / short-form video creation (e.g., Reels, TikTok). - Personal:
Valid driver's license and own vehicle. - Location:
Must live within a 15km radius from Randburg.
Salary:
Market Industry related and will be discussed in the interview based on experience.
Apply:
If you are detail-oriented, organised, and passionate about supporting a team in a dynamic environment, we'd love to hear from you Apply now to join our team.
Send your cover letter, CV and Portfolio to
Digital Marketing Specialist - PPC
Posted 10 days ago
Job Viewed
Job Description
About the job Digital Marketing Specialist - PPC
We're Hiring: Google & YouTube PPC Specialist
- Start Date: Immediately |
- Salary: R20,500 R45,500 (Experience Dependent)
Are you a click-sorcerer, a CPA whisperer, a Google & YouTube ads beast who makes algorithms beg for mercy?
We're on the hunt for a paid media specialist who knows their way around Google Search, Display, YouTube, and more. Someone who's not just good with ads but lives and breathes performance marketing.
Job duties:
- You'll lead the charge on client campaigns across multiple channels. Your role will include:
- Planning, launching, managing, and scaling Google Search, Display & YouTube campaigns
- Working across Amazon, Pinterest, and Native Ads platforms
- Monitoring performance, optimizing regularly, and delivering insights that drive action
- Preparing clear, compelling reports for internal teams and client presentations
Requirements:
- Has 12+ months of agency experience in a similar PPC or digital ads role
- Is obsessed with digital marketing and mastering their craft
- Has a rock-solid grasp of data, analytics, and key marketing metrics
- Understands CRO, A/B testing, and Google Analytics
- Is highly organized, detail-oriented, and process-driven
- Communicates clearly, confidently, and authentically
- Has a positive attitude and the kind of work ethic that turns heads
- Bonus if youre Google Ads and Google Analytics certified
What's in it for you:
- World-Class Training: Gain access to premium digital marketing courses from the worlds best minds. If you're hungry to learn, the resources are limitless.
- Personal Development: Were big on becoming better humans too think financial coaching, personal training, and tools to level up every part of your life.
- Massive Growth Potential: This is a place where high performers rise fast. If you've got the drive, the sky's the limit.
Marketing Specialist - Digital Marketing
Posted 10 days ago
Job Viewed
Job Description
My client in the renewable energy sector is looking for a Marketing Specialist to join their team.
Minimum requirements:
- Grade 12 with a Tertiary Qualification in Digital Marketing or Graphic Design
- Minimum of 3 years experience in Business to Business or Business to Customer digital marketing
- Business to Lead generation
- Website development
- Experience with WordPress
- Email marketing experience
- Online content creation experience
- Own vehicle and valid driver's license
Consultant: Illana Deacon - Dante Personnel Pretoria Silver Lakes
Apply via our website
If you do not hear from us within 5 days, please accept that your application was unsuccessful.
Package & RemunerationR 20 000 - R 30 000
- Consulting
Digital Marketing Designer
Posted today
Job Viewed
Job Description
SearchKings Africa is looking for a creative problem solver who thrives at the intersection of marketing strategy and design. This role is not just about producing beautiful work, it’s about creating high-performing, audience-driven assets that directly support business results. We’re after someone who has a sharp eye for design and a sharp mind for strategy, enjoys getting their hands dirty in day-to-day content like banners, videos, and landing pages, understands what makes marketing convert, and knows when to use Canva, Figma, or
AI to get the job done efficiently.
If you’re passionate about creatives that perform and you’re excited by the future of AI tools and marketing automation, then you might be exactly who we’re looking for.
Job Responsibilities● Design and produce digital creative across a range of formats: Google/Meta/YouTube banners, videos, landing pages, newsletters, and websites
● Collaborate closely with strategists, project managers, and developers to bring marketing ideas to life
● Contribute to brand, content, and performance strategy across client accounts
● Participate in idea generation, concept development, and campaign design, from brief to delivery
● Embrace tools and technology, especially AI design tools, to improve speed and quality
● Balance high-efficiency execution with high-impact visual design
● Ensure consistent quality across assets with strong attention to CRO and marketing principles
● Work collaboratively with design, development, project management, product, and strategy teams
● Effectively communicate creative ideas and strategies to all project stakeholders
● Stay current with advertising and web design best practices, standards, processes, and emerging software
● A performance-driven mindset: you’re as excited by results as you are by aesthetics
● 3–5+ years experience in digital design or creative marketing, preferably in an agency or high-output team
● Proficiency in Figma and Adobe Creative Suite
● Willingness to use Canva or similar tools when appropriate — you focus on impact, not ego
● A strong grasp of digital platforms and creative requirements across web, display, and social
● Comfort with feedback, iteration, and working in a collaborative, agile team
● A natural curiosity and passion for using AI and emerging tools to work smarter
● Some exposure to WordPress, HTML/CSS, and basic web development (Elementor experience is a plus)
● Experience creating motion or video assets (After Effects or alternative tools welcome)
● Strong conceptual thinking and design execution abilities in both visual and interaction design
● Exceptional communication skills with strong interpersonal and written abilities
● Ability to work efficiently in a fast-paced environment while maintaining careful attention to detail
● Self-motivated, organised, and accountable work approach
● 3-5+ years of experience in digital design or creative marketing, ideally within an agency setting
● Extensive experience with Adobe Creative Suite and Figma
● Familiarity with version control systems like Bitbucket
● Understanding of motion graphics, video editing, and animated media creation
● Solid understanding of the distinction between creative expression and commercial requirements
● Experience in creative project management (timelines, deliverable management, etc.)
● Comprehensive knowledge of:
Be The First To Know
About the latest Digital marketing Jobs in Johannesburg !
Digital Marketing Manager
Posted 4 days ago
Job Viewed
Job Description
We are currently seeking a Digital Marketing Manager to build our online presence and implement online marketing campaigns crucial to our company’s objectives. If you possess a passion for digital marketing, we’d like to talk to you.
Responsibilities- Develop marketing and campaign strategies.
- Measure and report digital marketing campaigns (ROI, CTR, etc.)
- Coordinate with internal teams to create landing pages.
- Design and maintain social media profiles.
- Contribute to the organization’s blog.
- Come up with insights by studying trends.
- Identify conversion and drop-off points optimizing user funnels.
- Double website traffic within the next year.
- Communicate with clients intermittently to learn expectations and satisfaction.
- Employ best practices when performing digital marketing and associated responsibilities on behalf of the company.
- Minimum Bachelor’s Degree in Marketing or related field
- 3+ years of demonstrated experience in digital marketing
- Knowledgeable in SEO
- Strong analytical and data analysis skills
- Demonstrable experience in online ad tools (Google, Instagram, etc.)
Digital Marketing Assistant
Posted 4 days ago
Job Viewed
Job Description
Join to apply for the Digital Marketing Assistant role at ExecutivePlacements.com - The JOB Portal
1 week ago Be among the first 25 applicants
Join to apply for the Digital Marketing Assistant role at ExecutivePlacements.com - The JOB Portal
SUMMARY:
Digital Marketing Assistant – Gaming Industry
Digital Marketing Assistant
Recruiter:
Hominum Management Solutions
Job Ref:
JHB /IK
Date posted:
Tuesday, May 13, 2025
Location:
Johannesburg, South Africa
SUMMARY:
Digital Marketing Assistant – Gaming Industry
Location: Fourways, Gauteng
Company: Hominum Solutions (Recruiting on behalf of a client) Application Deadline: Open
Email Applications To: (Include your required monthly CTC and notice period)
Are you passionate about gaming and digital marketing? We're looking for a Digital Marketing Assistant to help drive online traffic and visibility for an exciting online game. If you have hands-on experience in online game promotion and a strong understanding of player psychology, this role is perfect for you!
Key Responsibilities:
- Promote the company’s online game across various social media platforms to attract target users.
- Execute marketing campaigns and collaborative promotions, tracking game operation data to optimize strategies.
- Plan and implement online promotional activities to enhance game visibility and user acquisition.
- Announce game updates and coordinate marketing events around new versions.
- Work closely with supervisors and other departments to execute effective online promotion plans.
- Conduct competitive analysis on rival game campaigns, refining strategies accordingly.
- Minimum 1 year experience in online game promotion (gaming experience preferred).
- Proven track record of successfully promoting at least one game, with strong skills in game data analysis and operational workflows.
- Solid experience in marketing, campaign planning, channel development, and team coordination.
- Strong industry connections and ability to leverage partnerships for promotional success.
- Deep understanding of player psychology and behavior, as well as industry trends.
- Strong leadership skills—prior experience at a top gaming company is a plus.
- College Diploma / Associate Degree or higher in a relevant field.
Digital Marketing Assistant – Gaming Industry
Location: Fourways, Gauteng
Company: Hominum Solutions (Recruiting on behalf of a client) Application Deadline: Open
Email Applications To: (Include your required monthly CTC and notice period)
Are you passionate about gaming and digital marketing? We're looking for a Digital Marketing Assistant to help drive online traffic and visibility for an exciting online game. If you have hands-on experience in online game promotion and a strong understanding of player psychology, this role is perfect for you!
Key Responsibilities:
- Promote the company’s online game across various social media platforms to attract target users.
- Execute marketing campaigns and collaborative promotions, tracking game operation data to optimize strategies.
- Plan and implement online promotional activities to enhance game visibility and user acquisition.
- Announce game updates and coordinate marketing events around new versions.
- Work closely with supervisors and other departments to execute effective online promotion plans.
- Conduct competitive analysis on rival game campaigns, refining strategies accordingly.
- Minimum 1 year experience in online game promotion (gaming experience preferred).
- Proven track record of successfully promoting at least one game, with strong skills in game data analysis and operational workflows.
- Solid experience in marketing, campaign planning, channel development, and team coordination.
- Strong industry connections and ability to leverage partnerships for promotional success.
- Deep understanding of player psychology and behavior, as well as industry trends.
- Strong leadership skills—prior experience at a top gaming company is a plus.
- College Diploma / Associate Degree or higher in a relevant field.
- Seniority level Entry level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Advertising Services
Referrals increase your chances of interviewing at ExecutivePlacements.com - The JOB Portal by 2x
Get notified about new Marketing Assistant jobs in Johannesburg, Gauteng, South Africa .
Johannesburg Metropolitan Area 1 week ago
City of Johannesburg, Gauteng, South Africa 1 week ago
Sandton, Gauteng, South Africa 4 days ago
Retail Marketing & Activations Coordinator (JHB Based) Client Partner, East & West Africa - Global Business Solutions (Johannesburg based) Marketing Coordinator - 0598 - Johannesburg, South AfricaJohannesburg, Gauteng, South Africa $1,200.00-$,800.00 1 week ago
Sandton, Gauteng, South Africa 4 weeks ago
Johannesburg, Gauteng, South Africa 1 week ago
Johannesburg Metropolitan Area 1 week ago
City of Johannesburg, Gauteng, South Africa 4 days ago
Midrand, Gauteng, South Africa 2 weeks ago
Bedfordview, Gauteng, South Africa 1 week ago
City of Johannesburg, Gauteng, South Africa 4 weeks ago
Johannesburg, Gauteng, South Africa 1 week ago
Johannesburg, Gauteng, South Africa 1 week ago
Johannesburg, Gauteng, South Africa 1 week ago
Johannesburg, Gauteng, South Africa 1 week ago
Sandton, Gauteng, South Africa 1 hour ago
Johannesburg, Gauteng, South Africa 1 week ago
Bedfordview, Gauteng, South Africa 3 months ago
Johannesburg, Gauteng, South Africa 1 week ago
Johannesburg, Gauteng, South Africa 1 week ago
Sandton, Gauteng, South Africa 2 weeks ago
Johannesburg, Gauteng, South Africa 1,500.00- 1,500.00 2 months ago
Johannesburg, Gauteng, South Africa 1 week ago
Digital Marketing Specialist and Event CoordinatorCity of Johannesburg, Gauteng, South Africa 2 weeks ago
Midrand, Gauteng, South Africa 2 weeks ago
Johannesburg Metropolitan Area 6 days ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrDigital Marketing Manager
Posted 5 days ago
Job Viewed
Job Description
Overview
We are looking for Digital Growth and Sales Manager for our Payfast, Cape Town office.
Responsibilities- Design and lead the digital growth strategy to increase online customer acquisition and reduce onboarding drop-off.
- Optimize end-to-end user journeys across website, portal, and app to improve conversion rates and customer engagement.
- Collaborate with marketing teams to run data-driven performance campaigns (SEO, SEM, paid social, affiliates).
- Own key digital funnel metrics (lead quality, CPL, CAC, conversion rate, retention) and drive continuous testing and improvement.
- Implement CRO best practices using A/B testing, user behavior analytics, and landing page optimization.
- Enhance and monitor the self-onboarding process with minimal manual intervention and a focus on scalability.
- Use tools like Google Analytics, Mixpanel, HubSpot, or Hotjar to identify and resolve friction in digital customer journeys.
- Work cross-functionally with product, tech, and compliance teams to align digital experiences with growth targets and regulatory needs.
- Merchant Acquisition Growth vs Sales target
- Merchant signups per channel
- Lead-to-Signup, Lead-to-Customer rates
- Digital Self-Onboarding completion rate
- KYC approval rate for Self-Registered Merchants
- Merchant churn rate
- Drop off per stage
- TAT to first transaction
- Cost per Lead
- Customer Acquisition Cost
- Retention rate of Digitally Self-Onboarded Merchants
- NPS with the Digital Self-Onboarding experience
- 5+ years in digital growth, performance marketing, digital product, or conversion optimization roles.
- Proven experience improving digital funnels and onboarding flows with measurable growth results.
- Deep understanding of digital marketing channels (SEO, PPC, paid social), tracking, and attribution models.
- Hands-on experience with CRO tools (Google Optimize, Optimizely, or similar) and funnel analysis.
- Strong analytical skills with the ability to extract insights from data and translate them into action.
- Familiarity with marketing automation platforms (HubSpot, Salesforce, etc.) and UX best practices.
- Knowledge of the fintech/payments landscape is a strong plus, especially in the Middle East or Africa.
- Comfortable working in cross-functional teams with product, UX, engineering, and compliance.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesIT Services and IT Consulting
#J-18808-Ljbffr