60 Marketing Strategies jobs in Johannesburg

Sandton, South Africa | Posted on 11/06/2025

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Responsibilities:

• Create and Execute Digital Marketing Campaigns.
  
• Administer Websites & Publish Content
  
• Monitor & Optimize Marketing Campaigns
  
• Use data analytics to measure, analyze, and report on campaign performance.
  
• Advanced knowledge of Search engine optimization (SEO)
  
• Website administration and content publishing
  

• Google Certified.
  
• Digital Marketing Qualification.
  
• 3-5 years of experience in developing and implementing digital marketing strategies
  
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  
• Proven record of successful budget management and management of advertising channels to
  
• meet target KPIs thresholds necessary.
  
• Critical thinker and problem-solver
  
• Strong analytical skills
  

• Team-player
  
• Self-disciplined and motivated
  
• Able to perform under pressure
  
• Willingness to multi-task
  
• Service-orientated
  
• Assist with additional tasks not related to job description, requested by Marketing Manager
  

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa . It is backed (~ $200M in funding ) by VCs from Silicon Valley, Europe and other parts of the world.

We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.

Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.

As a performance-driven Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Yassir Express South Africa.

You take part in the complete marketing experience as you lead every facet of the Customers journey. From determining positioning, competitive analysis, feature prioritisation (in conjunction with our Head of Marketing) and external communications, you help shape the direction of Yassir, while helping it acquire new customers.

• Minimum 4-7 years in performance and digital marketing
• Hands-on (technical) experience across all digital marketing platforms (Google and social media)
• Proven track record in customer acquisition and performance marketing
• FMCG/ APP experience beneficial but not mandatory
• Relevant qualification

Please note that if do not hear from us within 2 weeks of your application please consider it be unsuccessful.

At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.

Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.

We look forward to receiving your application!

Best of luck,

Your Yassir TA Team

Get AI-powered advice on this job and more exclusive features.

Salary: R 50 000,00 - R 60 000,00 CTC per month (depending on experience)

Location: Johannesburg (in-office)

Bonus: Employees benefit from one of the most generous family-oriented perks in the industry

Overview

An internationally recognised organisation operating across education and youth development is hiring a Senior Performance Marketing Manager to lead digital campaign strategy and execution across global markets. With an established presence on multiple continents, this is a rare opportunity to influence marketing at scale in a business that is ambitious, fast-growing, and values innovation.

This full-time, in-office role is based in either Johannesburg . You will play a key role in driving performance across paid media, search, social, and more . You will also mentor junior marketers and collaborate closely with internal and external stakeholders to achieve business-critical outcomes.

Duties and Responsibilities

• Design and deliver impactful digital marketing strategies
• Oversee day-to-day management of paid digital campaigns across Google, META, LinkedIn, TikTok, and other platforms
• Drive a test learn and invest approach to constantly improve performance and meet key business goals
• Own campaign performance reporting and ensure alignment with marketing KPIs and business targets
• Lead campaign innovation by staying informed on the evolving performance marketing landscape
• Manage and grow a team of junior performance marketing executives
• Ensure effective communication and alignment across internal stakeholders and external partners
• Oversee campaign budgeting forecasting invoicing reconciliation and follow-up reporting

Requirements

• Minimum of 4 years of experience in digital marketing with strong exposure to performance channels
• Previous agency experience and comfort working in a fast-paced environment
• Proven success managing multi-channel campaigns across PPC social SEO and display
• Experience working directly with clients or business stakeholders
• Strong analytical mindset and data fluency to guide strategic decisions
• Experience working with global brands and adapting campaigns for regional markets
• Excellent written and verbal communication skills with strong presentation abilities
• Proficiency in Microsoft Office including Excel Word and PowerPoint
• Demonstrated leadership skills including line management mentoring and training

Please note : Due to the high volume of applications only candidates selected for interview will be contacted. If you do not hear from us within two weeks please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Consumer Services

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• Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.);
• Monitor and analyse campaign performance, providing regular reports and insights;
• Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic;
• Research and implement SEM campaigns, including keyword research, ad creation, and bid management.
• Collaborate with the content team to create and distribute engaging content that aligns with our brand and marketing goals;
• Review the content calendar and ensure timely publication;
• Assist in developing and executing social media strategies to increase brand awareness and engagement;
• Monitor social media channels, respond to inquiries, and manage community interactions;
• Design, implement, and manage email marketing campaigns to nurture leads and retain customers;
• Segment email lists and personalise communications for targeted marketing efforts;
• Utilise analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on campaign performance;
• Provide regular updates and recommendations to the marketing team;
• Work closely with the current digital marketer to ensure alignment and consistency in marketing efforts;
• Serve as the point of contact for digital marketing in the current marketer's absence, ensuring continuity of key tasks;
• Support and collaborate with other team members on various marketing initiatives;
• Assist in managing and allocating the digital marketing budget effectively to maximize ROI;
• Monitor expenditures and ensure campaigns are delivered within budget constraints.

Job category: Banking, Finance, Insurance. Stockbroking

Contract: Fixed Term Contract

Remuneration: Market Related

EE position: Yes

WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.

Results Delivery

· Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.

· Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.

· Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.

· Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.

· A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.

· Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.

· Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.

· Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.

· Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive

· Reporting : Creating detailed reports on campaign performance and providing insights for improvement.

· SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.

· Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.

Stakeholder Relationship Management

· Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.

· Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.

· Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.

· Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.

· Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.

Transformation and Innovation Contribution

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Grade 12 and relevant tertiary qualification

· Diploma in Marketing and Communications or Digital Marketing

· 4-5 years working in a financial markets or financial services environment

· 2 years' experience within digital marketing.

· Experience in executing performance marketing and optimising digital marketing campaigns

Knowledge and Skills required

Knowledge:

· JSE policies and procedures

· Analytics and Data Interpretation

· AI-powered tools

· Planning, Scheduling, Advertising and Campaign Management

· Lead generation and optimisation

Skills:

· Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.

· Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.

· Building and maintaining effective relationships with multiple, internal stakeholders

· Agency and Supplier management

· Managing multiple campaigns

· Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.

Reference: PTA000133-SM-1

As a Digital Marketing Manager in the automotive industry, your role would encompass a wide range of responsibilities aimed at leveraging digital channels to promote your brand, attract potential customers, and enhance overall brand visibility and engagement.

International Brand launch within the Automotive industry is seeking a Digital Marketer to join their team. Successful candidate must have digital marketing experience within the automotive industry. Responsibilities include but are not limited to:

1. Digital Strategy Development: Create and execute comprehensive digital marketing strategies aligned with overall business objectives, taking into account target audience, market trends, and competitors' activities.
2. Website Management: Oversee the development, maintenance, and optimization of the company website to ensure a seamless user experience, strong SEO performance, and effective lead generation.
3. Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings and drive qualified traffic to the website.
4. Paid Advertising: Plan and manage pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels to increase brand visibility, drive website traffic, and generate leads.
5. Social Media Management: Develop and implement social media strategies to engage with the target audience, increase brand awareness, and foster community engagement. This includes content creation, scheduling, monitoring, and performance analysis on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
6. Content Marketing: Create compelling and relevant content for various digital channels, including blog posts, articles, infographics, videos, and interactive tools, to educate and engage prospects and customers throughout the buying journey.
7. Email Marketing: Develop email marketing campaigns to nurture leads, promote products/services, and maintain ongoing communication with customers. This includes segmentation, personalization, A/B testing, and performance tracking.
8. Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI on advertising spend. Use data insights to optimize campaigns and improve overall digital marketing effectiveness.
9. Online Reputation Management: Monitor online reviews, comments, and mentions of the brand across various digital platforms, and proactively address any negative feedback or issues to maintain a positive brand image.
10. Collaboration and Coordination: Work closely with cross-functional teams such as sales, product development, and customer service to ensure alignment of digital marketing initiatives with overall business goals and objectives.
11. Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, particularly within the automotive sector, and incorporate innovative strategies to stay ahead of the competition.
12. Compliance and Regulation: Ensure compliance with relevant laws and regulations governing digital marketing activities, such as data privacy (e.g., GDPR, CCPA) and advertising standards.

Overall, your role as a Digital Marketing Manager in the automotive industry is to leverage digital channels effectively to drive brand awareness, engage with potential customers, generate leads, and ultimately contribute to the company's growth and success.

Market Related - Market Related plus pension and medical structure.

Who Are We?
We operate within the Security Surveillance industry, delivering innovative solutions to protect assets and ensure safety. Our focus is on leveraging advanced technology and digital platforms to enhance brand presence and drive business growth.

Who Are We Looking For?
We are seeking a skilled and versatile Digital Marketing Specialist or Digital Marketing Manager with 3 to 5 years’ experience in digital marketing, preferably within or familiar with the Security Surveillance or related technology sectors. The ideal candidate has a proven portfolio and demonstrable expertise in integrating AI-driven tools to boost marketing performance and efficiency.

What Will You Do?

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Create and design digital brochures, graphics, and promotional materials that maintain a cohesive brand identity.
• Design, update, and optimize user-friendly websites on platforms such as WordPress and Wix, ensuring responsiveness and SEO best practices.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, analyzing performance data to inform decisions.
• Manage social media accounts by creating content calendars, engaging posts, and driving both organic and paid audience engagement.
• Assist in brand development by defining and promoting brand tone and messaging consistent with marketing strategies.
• Track key performance indicators and produce detailed reports using tools like Google Analytics and Meta Insights, offering actionable insights.
• Integrate AI technologies such as ChatGPT, Midjourney, and Jasper into marketing workflows to enhance content creation, targeting, and automation.
• Stay abreast of emerging AI and digital marketing trends to continuously refine strategies.

What Do You Need?

• A strong portfolio showcasing digital marketing projects and achievements.
• Proficiency with Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, Mailchimp, WordPress, and similar tools.
• Experience in applying AI tools within marketing processes for content generation and campaign optimization.
• Excellent written and visual communication skills.
• Self-motivation with exceptional time management and project coordination abilities.

QUALIFICATIONS AND EXPERIENCE:

Matric/Grade 12

. 13 years expected

. Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent experience).

. Experience with eCommerce platforms (e.g., Adobe Magento, WordPress).

. Good understanding of SEO, email marketing, and content creation.

. Familiarity with social media platforms and digital marketing tools.

Knowledge of email marketing tools (Mailchimp, or Campaign Monitor)

. Experience with digital analytics tools like (Adobe Analytics, Google Analytics)

. Strong graphic design skills (e.g., Canva, Adobe Creative Suite).

. Video editing skills would be a bonus.

. Previous work experience in a digital marketing role.

. Strong written and verbal communication skills.

. Excellent organization and time management skills.

. Ability to work independently and manage multiple priorities in a fast-paced environment.

. Team player with a proactive and solution-oriented mindset.

. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

MAIN DUTIES AND RESPONSABILITIES

Provides support in the planning and execution of digital marketing initiatives, ensuring consistent website, email, and social media presence.

Main Responsibilities:

. Support the Marketing Manager with the marketing plan.

. Assist in planning and executing digital marketing campaigns across website, email, social media.

. Maintain and update the company corporate and e-comm websites using CMS tools.

Conduct keyword research and assist with SEO optimization efforts.

. Assist in the creation, scheduling, and publishing of content across social media platforms.

. Support email marketing campaigns, including list management, content creation, and performance tracking.

. Monitor and report on digital campaign performance using tools like Adobe Analytics, Google Analytics, LinkedIn Analytics and others.

. Collaborate with suppliers, and internal stakeholders, to develop engaging marketing materials for various marketing channels.

. Stay up to date with digital marketing trends and suggest new strategies to improve performance.