13 Marketing Analyst jobs in Johannesburg

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

The company you will work with is a fast-growing, data-driven organization dedicated to leveraging analytics for strategic decision-making in marketing and business operations. They specialize in optimizing digital advertising performance, market trend forecasting, and providing data-driven insights to enhance overall business growth. With a commitment to innovation and efficiency, the company fosters a collaborative and results-driven environment for data professionals.

As a Senior Data & Marketing Analyst , you will play a pivotal role in analyzing marketing data, developing predictive models, and providing actionable insights that drive strategic growth. You will work with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.

• Analyze marketing campaign performance across Google Ads, Meta Ads, and other digital platforms to optimize ROI.

• Develop and maintain dashboards and automated reports using tools like Power BI, Tableau, and SQL to track key performance metrics.

• Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.

• Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.

• Provide weekly and monthly reports to senior leadership, summarizing key insights and recommendations.

• Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.

• Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.

• Ensure data accuracy, validation, and integrity across multiple sources.

• 5+ years of experience in data analysis, business intelligence, or marketing analytics.

• Strong proficiency in SQL, Microsoft Excel, Power BI, and Tableau.

• Expertise in Google Ads, Meta Ads, and other digital marketing platforms (certifications preferred).

• Experience working with large datasets, developing reports, and providing actionable insights.

• Familiarity with predictive modeling, A/B testing, and performance forecasting.

• Strong problem-solving skills with the ability to present complex data insights to non-technical stakeholders.

• Experience in e-commerce, SaaS, or digital marketing environments is a plus.

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

Senior Data & Marketing Analyst Full-time, Remote About Us : At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

The company you will work with is a fast-growing, data-driven organization dedicated to leveraging analytics for strategic decision-making in marketing and business operations.

They specialize in optimizing digital advertising performance, market trend forecasting, and providing data-driven insights to enhance overall business growth.

With a commitment to innovation and efficiency, the company fosters a collaborative and results-driven environment for data professionals.

The Role : As a Senior Data & Marketing Analyst , you will play a pivotal role in analyzing marketing data, developing predictive models, and providing actionable insights that drive strategic growth.

You will work with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.

Key Responsibilities : Analyze marketing campaign performance across Google Ads, Meta Ads, and other digital platforms to optimize ROI.

Develop and maintain dashboards and automated reports using tools like Power BI, Tableau, and SQL to track key performance metrics.

Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.

Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.

Provide weekly and monthly reports to senior leadership, summarizing key insights and recommendations.

Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.

Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.

Ensure data accuracy, validation, and integrity across multiple sources.

Requirements : 5+ years of experience in data analysis, business intelligence, or marketing analytics.

Strong proficiency in SQL, Microsoft Excel, Power BI, and Tableau.

Expertise in Google Ads, Meta Ads, and other digital marketing platforms (certifications preferred).

Experience working with large datasets, developing reports, and providing actionable insights.

Familiarity with predictive modeling, A / B testing, and performance forecasting.

Strong problem-solving skills with the ability to present complex data insights to non-technical stakeholders.

Experience in e-commerce, SaaS, or digital marketing environments is a plus.

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work.

Join a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent.

We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

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Senior Product/Marketing Analyst
Full-time, Remote

About Us:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

The company you will work with is a fast-growing, data-driven organization focused on optimizing product performance and marketing effectiveness through advanced analytics. They specialize in e-commerce and subscription-based business models, leveraging cutting-edge data science tools to drive strategic decision-making. With a commitment to innovation and continuous improvement, the company empowers teams with actionable insights to accelerate growth and enhance customer engagement.

The Role:
As a Senior Product/Marketing Analyst , you will play a crucial role in driving data-informed decisions across product and marketing initiatives. You will analyze complex datasets, generate actionable insights, and collaborate with cross-functional teams to optimize performance and business growth. This position is ideal for a data-driven storyteller with expertise in product and marketing analytics and a strong technical foundation in modern data science tools.

• Analyze product usage, user behavior, and marketing campaign performance to identify trends and opportunities for improvement.

• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.

• Collaborate with product managers and marketers to define metrics, design experiments, and interpret results.

• Build and deploy data pipelines and models to automate reporting and analysis processes.

• Identify and investigate data anomalies and discrepancies proactively.

• Present findings and recommendations to stakeholders in a clear and concise manner.

• Contribute to the development and enhancement of data infrastructure and analytical tools in collaboration with the product analytics team.

• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science). Master's degree preferred.

• 7+ years of experience in product and/or marketing analytics.

• Strong understanding of statistical concepts (e.g., hypothesis testing, regression analysis, time series analysis).

• Proficiency in SQL and experience working with large datasets.

• Experience with:

  • Version Control: Git, GitHub, GitHub Actions

  • Infrastructure: AWS (S3, ECR, EKS)

  • Data Science: Databricks, MLflow

  • Development: Python, Anaconda, Poetry/Pipenv (or piplock)

  • Reporting & Visualization: Tableau, Streamlit

  • Workflow Orchestration: GitHub Actions, Prefect (or Airflow)

  • MLOps: SpiceRack (limited deep learning support)

  • Hyperparameter Optimization: Ax, Optuna

• Excellent communication and presentation skills to translate complex data insights for non-technical audiences.

• Strong problem-solving and analytical skills.

• Experience with e-commerce businesses.

• Experience with subscription-based business models is a plus.

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

Listing reference: sanbs_002446

Listing status: Online

Apply by: 22 September 2024

Industry: Non-Profit & Voluntary Sector

Job category: Market Research and Analysis

Location: Roodepoort

Contract: Permanent

Business Unit: Constantia Kloof

Remuneration: R 606,988.00

EE position: No

To execute the company brand strategy through implementing various brand programs and events and understanding, translating and monitoring the brand policy. To provide assistance with the coordination of the national marketing activities according to the annual marketing plan. Support donor insights and research functions.

KPA 1: Brand Plan Prepared For SANBS Incorporating The Brand Needs As Identified In The Strategy

1. Prepare a brand and visual plan and time-table of events for the department in conjunction with the Marketing and Brand Manager and Senior Manager: Marketing Communication and Brand. Identify new opportunities to increase brand awareness and submit motivations to the Marketing and Brand Manager.
2. Promoting the brand image of SANBS by planning and implementing corporate SANBS promotional, brand, and product events and exhibitions to strengthen SANBS’ brand identity.

KPA 2: Maintain Brand Integrity for SANBS

1. Facilitate the conducting of brand audits, identify trends, recommend corrective measures to enhance the brand and follow up and report on implementation.
2. Act as a link between SANBS and external vendors to ensure brand integrity.
3. Maintain and update the brand manual and distribute it to all stakeholders.
4. Implement and maintain visual and perception branding according to parameters set in the branding manual and research results.
5. Monitor all branded intents (e.g. signage, marketing posters and pamphlets) to ensure they are up to date in accordance with corporate branding – reporting on deviations so that corrective action can be taken.
6. Coordinate the national marketing activities according to the annual marketing plan.

KPA 3: Support donor insights and research functions

1. Assist and support with the development of brand and customer satisfaction surveys (Brand Tracker, Net Promoter score surveys) to assess the perceptions and needs of donors and understanding of the products and services and distribute intelligence gathered to relevant internal stakeholders.
2. To execute the company brand strategy through implementing various brand programmes and events and understanding, translating and monitoring the brand policy.

Cognitive

• Analytical Thinking and Attention to Detail
• Innovation and Creativity
• Computer Literacy
• Brand management
• Problem Solving
• Planning, Organising and Monitoring

Personal

• Excellence Orientation
• Flexibility / Adaptability
• Self Management
• Ethical Behaviour

Interpersonal

• Knowledge Sharing
• Relationship Building
• Ethical Behaviour
• Teamwork
• Communication

Professional Technical

• Building and Living the Brand
• Motivating People

Education

• Diploma / Degree in Communication / Marketing or related field.

Experience and Knowledge Requirements

• 2 years’ experience in a Branding and events management environment.

• Data & Marketing Analytics Pro : Skilled in tools like SQL, Power BI, and GA4, with a strong grasp of key SaaS metrics such as CAC, LTV, ROAS, and conversion rates.
• Insight-Driven Thinker : Able to turn complex product and customer data into meaningful business and UX / CX improvements.
• Strategic & Self-Sufficient : Comfortable working in a developing data environment, setting up frameworks, and translating data for non-technical teams.
• Automation & Testing : Experienced in A / B testing, campaign analysis, and streamlining reporting through automation.
• Bonus Points : Familiarity with platforms like Salesforce, HubSpot, LinkedIn Analytics, and programming in Python or R.

Key Responsibilities

• Marketing Analytics

Drive performance insights across digital channels (email, SMS, WhatsApp, etc.), optimize ROI and engagement, and run A / B tests to improve messaging, targeting, and pricing.

• Product & Customer Analytics

Track user behavior and feature adoption to inform product development, identify customer pain points, segment audiences, and enhance satisfaction and retention.

• Automation & Reporting

Build automated dashboards (e.g., Power BI) to streamline reporting, integrate data sources (GA4, LinkedIn Ads, Pipedrive, product usage), and ensure data accuracy and accessibility.

• Growth & Funnel Optimization

Analyze user journeys from signup to upgrade, identify friction points, model churn risk, and deliver insights that boost conversion, retention, and LTV.

• Cross-Functional Collaboration

Partner with Product, Sales, and Marketing to align strategies, improve lead targeting, and share insights that drive business decisions.

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SUMMARY:

Recruiter:

Elite Search

Job Ref:

JHB001124/HLG

Date posted:

Thursday, July 10, 2025

Location:

Johannesburg, South Africa

Salary:

5000 Monthly

SUMMARY:

Role: BI Customer and Marketing Performance Analyst

Innovative SaaS company within digital marketing arean is looking for a BI Analyst/Manager to help their Sales & Marketing teams make smarter, data-driven decisions. They need someone who can turn customer feedback, product usage, and marketing data into actionable insights that drive real impact—think revenue growth, customer acquisition, and retention.

If you're passionate about using data to shape strategy and love digging into SaaS metrics, this role is for you. You'll play a key part in building the analytics capability from the ground up—defining key metrics, owning insights, and helping foster a data-driven culture.

Focus areas include Marketing, Product, and Customer Analytics, with a healthy dose of automation. We're after a self-starter with strong analytical chops and a knack for storytelling through data.

POSITION INFO:

Requirements:

• Data & Marketing Analytics Pro: Skilled in tools like SQL, Power BI, and GA4, with a strong grasp of key SaaS metrics such as CAC, LTV, ROAS, and conversion rates.
• Insight-Driven Thinker: Able to turn complex product and customer data into meaningful business and UX/CX improvements.
• Strategic & Self-Sufficient: Comfortable working in a developing data environment, setting up frameworks, and translating data for non-technical teams.
• Automation & Testing: Experienced in A/B testing, campaign analysis, and streamlining reporting through automation.
• Bonus Points: Familiarity with platforms like Salesforce, HubSpot, LinkedIn Analytics, and programming in Python or R.
  
  

• Marketing Analytics Drive performance insights across digital channels (email, SMS, WhatsApp, etc.), optimize ROI and engagement, and run A/B tests to improve messaging, targeting, and pricing.
• Product & Customer Analytics Track user behavior and feature adoption to inform product development, identify customer pain points, segment audiences, and enhance satisfaction and retention.
• Automation & Reporting Build automated dashboards (e.g., Power BI) to streamline reporting, integrate data sources (GA4, LinkedIn Ads, Pipedrive, product usage), and ensure data accuracy and accessibility.
• Growth & Funnel Optimization Analyze user journeys from signup to upgrade, identify friction points, model churn risk, and deliver insights that boost conversion, retention, and LTV.
• Cross-Functional Collaboration Partner with Product, Sales, and Marketing to align strategies, improve lead targeting, and share insights that drive business decisions.
  
  
  
  

• Seniority level Entry level

• Employment type Full-time

• Job function Research, Analyst, and Information Technology
• Industries Advertising Services

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

• Data & Marketing Analytics Pro : Skilled in tools like SQL, Power BI, and GA4, with a strong grasp of key SaaS metrics such as CAC, LTV, ROAS, and conversion rates.
• Insight-Driven Thinker : Able to turn complex product and customer data into meaningful business and UX / CX improvements.
• Strategic & Self-Sufficient : Comfortable working in a developing data environment, setting up frameworks, and translating data for non-technical teams.
• Automation & Testing : Experienced in A / B testing, campaign analysis, and streamlining reporting through automation.
• Bonus Points : Familiarity with platforms like Salesforce, HubSpot, LinkedIn Analytics, and programming in Python or R.

Key Responsibilities

• Marketing Analytics

Drive performance insights across digital channels (email, SMS, WhatsApp, etc.), optimize ROI and engagement, and run A / B tests to improve messaging, targeting, and pricing.

• Product & Customer Analytics

Track user behavior and feature adoption to inform product development, identify customer pain points, segment audiences, and enhance satisfaction and retention.

• Automation & Reporting

Build automated dashboards (e.g., Power BI) to streamline reporting, integrate data sources (GA4, LinkedIn Ads, Pipedrive, product usage), and ensure data accuracy and accessibility.

• Growth & Funnel Optimization

Analyze user journeys from signup to upgrade, identify friction points, model churn risk, and deliver insights that boost conversion, retention, and LTV.

• Cross-Functional Collaboration

Partner with Product, Sales, and Marketing to align strategies, improve lead targeting, and share insights that drive business decisions.

Are you passionate about transforming data into actionable insights? Do you thrive in a fast-paced environment where your contributions make a meaningful impact? We’re looking for a talented individual to join our team specializing in Lead Generation as a Data Insights Analyst in Johannesburg . In this role, you’ll play a crucial part in delivering data-driven insights to support the growth of our clients’ businesses.

Your key job responsibilities as the Data Insights Analyst in Johannesburg :

• Master Cutting-Edge Tools : Become a Super user of Bombora, Automata, and IFP insights, unlocking their functionalities
• Sales Support : Provide proactive insights and recommendations to Sales and Customer Success Managers, supporting the growth of Tier 1 clients and agencies in the US and UK
• Strategic Collaboration : Work closely with the Commercial Planning team to ensure campaigns are strategically focused and deliverable based on audience insights
• Campaign Activation : Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns
• End-of-Campaign Reporting : Assist with End-of-Campaign reporting, particularly when employing an Account-Based Approach (ABA), showcasing the impact of campaign activities across Target Account Lists (TALs)
• Trend Analysis : Make recommendations on next steps / future activity based on results and shifting trends in the market
• Enhanced Reporting : Supplement reports with additional insights around competitors, audience, and content

Requirements for this Data Insights Analyst job in Johannesburg :

Benefits for this Data Insights Analyst job in Johannesburg :

If you’re ready to join a dynamic team and make a significant impact with your data insights, apply now and take the next step in your career as a Data Insights Analyst . Please send your CV through to today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.

Come join IDC, the premier global technology market research firm, recognized by the Institute for Industry Analyst Relations (IIAR) as the Analyst Firm of the Year – Global 2023 for delivering critical, timely insights around the world, when our customers faced unprecedented challenges.

Data is increasingly at the core of all strategic decisions, and we are committed to using IDC's world-class knowledge base to provide our customers with innovative insights leveraging both off-the-shelf and tailor-made solutions.

The Verticals Team of IDC Data & Analytics Unit in META is looking for a Senior Research Analyst to support the expansion of its telecom research across META and globally. The focus of the role is around both ongoing syndicated and custom research. The senior analyst will be required to contribute to IDC’s data and analytics products.

Responsibilities

• Collecting data and developing analysis on telecom market spending and business segments to support IDC tracker products within the META region and globally.
• Delivering both quantitative and qualitative research on telecom market with a special focus on both core telecom and ICT / adjacent services.
• Taking full ownership of IDC tracker product(s) and timely delivery of those with impeccable quality.
• Should be willing to travel for business purposes.
• Supporting specific custom consulting projects, based on IDC data and analysis and on desk research from varied publicly available sources, by building data models to meet client needs, or to capture telecom market behavior and trends. Collaborating with IDC research and consulting teams to ensure successful outcome of consulting projects.
• Elaborating written descriptions, charts, presentations, or marketing material from the analysis and present them in webinars, to clients, or at IDC events.
• Developing strong relationships with telecom operators and ICT vendors and improve the visibility and relevance of IDC's research in META and globally.
• Closely collaborating with IDC sales and consultants to help drive business development.

This position calls for someone with experience or interest in working with telecom market research, management consulting, or market intelligence domains, with a good understanding of the broader ICT ecosystem and good exposure to key industry issues and technology developments.She / he has experience in managing datasets, developing sophisticated market models, and formal report writing skills. This role has a data-oriented bias so good data skills will be crucial for the position.

Qualifications

• Strong analytical and data modelling skills. The candidate must possess strong desk research and primary research skills with a strong attitude to identify key business trends based on qualitative analysis.
• At least 3-4 years' experience in telecom market research, or in relevant practice in an ICT market research or consulting firm.
• Should be able to network with people within the telecom / ICT industry and forge industry contacts.
• Outstanding data interpretation and writing skills and being able to provide meaningful recommendations.
• Good time management and planning skills, ability to conduct several projects in parallel, with complex team structures.
• Ability to articulate complex concepts in a synthetic prose.
• Extensive problem-solving skills and positive attitude.
• Advanced knowledge of MS Office packages (especially MS Excel).
• University MA / MSc degree in Business, Economics, or STEM subjects (., Science, Technology, Engineering, Mathematics).
• Professional fluency in written and oral English.
• Experience in data modelling and forecasting techniques.
• Candidates with a knowledge of Python / R and Tableau are preferred.
• Ability of data management, data visualization tools.
• Previous experience on telecom and Internet of Things projects.
• Public speaking and good interpersonal communications skills.