232 Content Marketing Specialist jobs in Johannesburg

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter

• Manage the property's internet presence on all social media platforms as per the guidelines from Radisson Blu Hotel Group, ensuring that responses are handled professionally and within corporate guidelines.
• Market products by developing and implementing marketing and advertising campaigns.
• Maintaining and growing social media databases.
• Preparing marketing reports by collecting, analyzing and summarizing sales data.
• Preparing a strategic social media marketing plan for all hotel outlets.
• Actively oversee and implement the property’s marketing plan.
• Assist in the marketing budget and planning process and perform tasks within budget.
• Conduct continuous market research in respect of the target markets of the property.
• Produce monthly social media and marketing report as required
• Research competitive products by identifying and evaluating product characteristics, market share, pricing and advertising.
• Coordinate above and below the line advertising campaigns, materials, schedules and content in respect of the specialised market segments served by the hotel.
• Develop and coordinate the production of appropriate marketing collateral.
• Conduct monthly stock audits of marketing collateral
• Coordinate direct mail campaigns including preparation of promotional material.
• Create and maintain accurate client databases for marketing distribution.
• Act as Brand Custodian and ensure that all marketing and advertising is done within parameters of branding standards and Corporate Identity Manuals and within brand standards.
• Identify new forms of promotions with the correct price points in order to maximize on total revenue opportunities.
• Design and write response letters to special markets, research survey specialists and mailing lists.

• Proven success in executing marketing strategies, adept in marketing principles.
• Demonstrated expertise in digital marketing, social media management, and content creation.
• Creative thinker, skilled in developing innovative marketing campaigns.
• Strong analytical skills for data analysis to inform marketing decisions.
• Excellent communication and presentation skills to articulate strategies to stakeholders.
• Results-driven focus on achieving measurable outcomes and ROI.
• Effective team player collaborates seamlessly with cross-functional departments.
• Demonstrated leadership capabilities, inspiring and leading marketing teams.

Use Scan QR Code in WeChat and click ··· to share.

Overview

Social Media Marketing Manager required in Johannesburg.

• Create and implement a comprehensive social media strategy aligned with business goals and brand messaging.
• Develop, curate, and schedule engaging and relevant content, including text, images, and videos, for various social media channels.
• Monitor, analyse, and report on social media performance using analytics tools (Sprinklr, GA4); adjust strategies as needed.
• Plan, launch, and manage social media marketing campaigns, including paid promotions, to achieve specific objectives like lead generation or increased brand reach.
• Track key performance indicators (KPIs), such as reach, engagement, and follower growth, using analytics tools to assess campaign effectiveness.
• Stay updated on emerging social media trends, algorithm changes, and best practices to inform strategy and content decisions.
• Produce reports on social media performance, providing insights and recommendations for future strategy optimisation.
• Understand, implement pixels and tags on sites and making sure tags are working as required.

• Expertise in Social Media Marketing and Social Media Optimisation (SMO).
• Strong Communication and Digital Marketing skills.
• Ability to develop and execute effective Content Strategies.
• In-depth knowledge of social media management and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Proven track record of managing successful social media campaigns and projects.
• Excellent analytical skills to measure and evaluate social media performance.
• Bachelor’s degree in Marketing or a related field.
• Experience in the advertising or digital industry.

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can service ethos.

People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter

Job Description

• Manage the properties internet presence on all social media platforms as per the guidelines from Radisson Blu Hotel Group, ensuring that responses are handled professionally and within corporate guidelines.
• Market products by developing and implementing marketing and advertising campaigns.
• Maintaining and growing social media databases.

• Preparing marketing reports by collecting, analyzing and summarizing sales data.

• Preparing a strategic social media marketing plan for all hotel outlets.

• Actively oversee and implement the property's marketing plan.
• Assist in the marketing budget and planning process and perform tasks within budget.
• Conduct continuous market research in respect of the target markets of the property.
• Produce monthly social media and marketing report as required
• Research competitive products by identifying and evaluating product characteristics, market share, pricing and advertising.
• Maintaining research databases.
• Coordinate above and below the line advertising campaigns, materials, schedules and content in respect of the specialised market segments served by the hotel.
• Develop and coordinate the production of appropriate marketing collateral.
• Conduct monthly stock audits of marketing collateral
• Coordinate direct mail campaigns including preparation of promotional material.
• Create and maintain accurate client databases for marketing distribution.
• Act as Brand Custodian and ensure that all marketing and advertising is done within parameters of branding standards and Corporate Identity Manuals and within brand standards.

• Identify new forms of promotions with the correct price points in order to maximize on total revenue opportunities.

• Design and write response letters to special markets, research survey specialists and mailing lists.

Qualifications

• Proven success in executing marketing strategies, adept in marketing principles.
• Demonstrated expertise in digital marketing, social media management, and content creation.
• Creative thinker, skilled in developing innovative marketing campaigns.
• Strong analytical skills for data analysis to inform marketing decisions.
• Excellent communication and presentation skills to articulate strategies to stakeholders.
• Results-driven focus on achieving measurable outcomes and ROI.
• Effective team player collaborates seamlessly with cross-functional departments.
• Demonstrated leadership capabilities, inspiring and leading marketing teams.

Wow, August has come and almost gone which left me thinking and reflecting on the current status of social media marketing. I came across a wonderful survey that was conducted in the USA, Canada, UK, India and Australia, which provides some interesting insights on the current status of Social Media Marketing. Although these are not South African insights, a lot of the data can give us an indication of current and future social media trends.

The report covers all of the major social platforms, organic and paid activities, video marketing, and much more.

This survey was conducted in January 2023 by emailing more than 400,000 marketers and asking them to participate. After 9 days, the survey was closed with 2,133 participants.

Here are the demographic breakdowns –

• 53% of marketers surveyed have 5 or more years of social media marketing experience.
• Approximately two out of five (43%) marketers said social media marketing was their full-time responsibility.
• The largest group that took the survey works for small businesses of 2-10 employees (36%), followed by the self-employed (25%).
• About two-thirds (63%) of survey participants focus primarily on attracting consumers (B2C) and the other 37% primarily target businesses (B2B).
• Most participants worked in Marketing, PR or advertising.
• Most survey participants (86%) were age 30 or older.
• Females edged out males, representing 59% of all participants.
• Most participants were based in the United States (55%), followed by Canada (5%), the United Kingdom (5%), India (4%), and Australia (3%).

• Facebook continues declining – Marketers have been diversifying away from Facebook steadily since 2018. When asked to select their single most important platform, only 45% selected Facebook, down from 67% in 2018. 14%of marketers indicated they will be decreasing their organic marketing on Facebook and only 37% of marketers plan on increasing their organic activities on the platform.
• YouTube interest is high – While only 54% of marketers use YouTube, a significant 59% plan on increasing their use of YouTube video—the largest percentage of any platform. Plus, 68% want to learn more about organic video marketing on YouTube.
• Instagram remains hot 80% of marketers are using Instagram. It’s the second most important social platform for marketing (behind Facebook). A significant 56% of marketers plan on increasing their Instagram organic activities over the next 12 months. Instagram is tied with YouTube as the top platform marketers want to learn more about.
• TikTok is growing – TikTok adoption among marketers rose from 18% in 2022 to 22% in 2023. 38% plan to increase their activity on the platform and a significant 48% are interested in learning more about TikTok.
• Facebook dominance is still strong – A very significant 89% of marketers use Facebook (followed by Instagram at 80%). 45% of marketers claim Facebook is their most important social platform. Facebook ads are used by 67% of marketers and 45% find the Facebook platform the most important for ads. Facebook also drives the most traffic and contributes the most to sales.

View the key findings that have been summarised in our two infographic images below.

We hope the above data enables you to make informed social media marketing decisions going forward.

If you are not sure which direction you want to take your marketing and require assistance with your social media marketing, contact Content 360 today.

Reference

Your email address will not be published.Required fields are marked *

Comment *

Name *

Email *

Website

About Our Client:

Our client is currently looking for an extra-ordinary Social Media and Marketing position to be filled in order to transform how we appear to our customer base

and the public on multiple platforms, while keeping a consistent image and messaging style.

This position is self-managed in nature, and will encompass social media marketing, traditional marketing, and digital marketing as well as handling

communications and community engagement, while creating and increasing brand awareness, driving increased sales and enhancing the customer experience.

Were looking for someone passionate to nurture the brand and make it something identifiable and truly remarkable.

The ideal candidate is charismatic, pro-active, and au fait with social and digital marketing of extremely high-end, luxury brands on multiple platforms to different

market segments/ target markets

Responsibilities and Roles

Social Media Management

• Content Creation social media posts/ captions, reels, stories, video editing, blogs, photo selection, email content, etc.
• Content Development on site photography and cinematography, interviews, before & afters etc. project reviews etc.
• Social Content Scheduling for all social platforms.
• Social Media Advertising creating and implementing a strategy with the brand messaging in mind, paid and unpaid.
• Social Community management and managing reviews/ comments.
• Basic graphic design abilities to create infographics and relatable imagery for content. Increase traffic to website, analyse trends and develop new strategies,
• measure ROI.
• Measure and report performance of all digital marketing campaigns.
• Create and send regular newsletters/ mailers.
• Build an online audience through our website and social media stay up to date with the latest trends
• Platforms (available but not limited to) Facebook, Instagram, LinkedIn, Pinterest, WhatsApp, YouTube, MailChimp (or similar)
• Branding & Marketing
• Be proactive in developing content and media opportunities visit sites, take photos/ videos, form relationships to receive usable content.
• Maintain and update all necessary internal and external stationery/signage/displays/marketing and keep in line with brand identity.
• Ensure all marketing material is relevant, up to date and corresponds well with each other.
• Be available to attend events, host stands, working closely with the sales team.
• Build relationships with partners (architects, contractors, suppliers, service providers) and grow the database of contacts.
• Establish the companys key communication message and plans to get this message out across trade, media, direct customers, public relations, advertising, trade shows, website, social media, and digital marketing.
• Assist in event organising/planning.

Requirements

• Marketing related tertiary qualification preferred
• 1-3 years experience within a strategic marketing role
• Expertise in a range of design programs including but not limited to
• Adobe Photoshop, Illustrator, InDesign, Canva, CapCut or similar.
• Basic video editing and photography skills will be a bonus
• Strong understanding of SEO/ SEM
• Google analytics certification
• Presentation and public speaking abilities
• Ability to fit into a close-knit "family" style team
• Be creative, proactive, interactive and goal orientated

Why Join Us?

• Competitive basic salary of R 30,000.00 (negotiable based on experience and additional beneficial skills)

Job category: Banking, Finance, Insurance. Stockbroking

Contract: Fixed Term Contract

Remuneration: Market Related

EE position: Yes

WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.

• Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.
• Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.
• Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.
• Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.
• A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.
• Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.
• Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.
• Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.
• Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive
• Reporting : Creating detailed reports on campaign performance and providing insights for improvement.
• SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.
• Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.
• Stakeholder Relationship Management
• • Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.
• • Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.
• • Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.
• • Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.
• • Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.
• Transformation and Innovation Contribution
• • Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.
• • Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.
• • Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.
• • Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.
• • Innovation Contributions
• • Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.
• • Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.
• • Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.
• • Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.
• • Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.
• • Innovation Contributions
• • Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.
• • Grade 12 and relevant tertiary qualification
• • Diploma in Marketing and Communications or Digital Marketing
• • 4-5 years working in a financial markets or financial services environment
• • 2 years' experience within digital marketing.
• Experience in executing performance marketing and optimising digital marketing campaigns
• Knowledge and Skills required
• Knowledge:
• • JSE policies and procedures
• • Analytics and Data Interpretation
• • AI-powered tools
• • Planning, Scheduling, Advertising and Campaign Management
• • Lead generation and optimisation
• Skills:
• • Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.
• • Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.
• • Building and maintaining effective relationships with multiple, internal stakeholders
• • Agency and Supplier management
• • Managing multiple campaigns
• • Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.

Sandton, South Africa | Posted on 11/06/2025

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Responsibilities:

• Create and Execute Digital Marketing Campaigns.
  
• Administer Websites & Publish Content
  
• Monitor & Optimize Marketing Campaigns
  
• Use data analytics to measure, analyze, and report on campaign performance.
  
• Advanced knowledge of Search engine optimization (SEO)
  
• Website administration and content publishing
  

• Google Certified.
  
• Digital Marketing Qualification.
  
• 3-5 years of experience in developing and implementing digital marketing strategies
  
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  
• Proven record of successful budget management and management of advertising channels to
  
• meet target KPIs thresholds necessary.
  
• Critical thinker and problem-solver
  
• Strong analytical skills
  

• Team-player
  
• Self-disciplined and motivated
  
• Able to perform under pressure
  
• Willingness to multi-task
  
• Service-orientated
  
• Assist with additional tasks not related to job description, requested by Marketing Manager
  

Ready to Own Your Marketing Impact?

Calling all
HubSpot experts
who thrive on creating campaigns that convert and strategies that scale If you're looking for a role where your skills directly shape results—this is it.

Digital Marketing Specialist (HubSpot Expert) – Night Shift | Work from Office

Sandton | Durban | Cape Town | Kenya

Night Shift (USA Hours: 2PM – 11PM, may vary with time zone/daylight savings)

Employer:
tma

About the Role

At
tma
, we're looking for a
Digital Marketing Specialist
to join our growing team and take charge of
data-driven HubSpot campaigns
that deliver measurable results.

This is your opportunity to:

Work on
enterprise-level projects

Push creative and strategic boundaries

See your work make a
real impact

This is a
night shift role (USA hours)
and is
100% work-from-office
in Sandton, Durban, Cape Town, or Kenya.

What You'll Do

• Build and optimize
  digital marketing campaigns in HubSpot
• Create
  lead generation funnels, automation workflows, and nurture journeys
• Develop
  content strategies
  across blogs, email, and landing pages
• Execute
  email marketing campaigns
  with personalization and segmentation
• Analyze and report on performance using
  HubSpot & Google Analytics
• Partner with our team to
  deliver high-impact client implementations

What We're Looking For

3+ years in digital marketing
with HubSpot expertise

Strong knowledge of
inbound marketing, SEO, and lead generation

Experience in
email automation, workflows, and reporting

Skilled with
Google Analytics, A/B testing, and optimization

Creative and analytical with a
knack for content that converts

A proactive, independent worker who loves collaboration

Tech & Tools You'll Use

• HubSpot Marketing Hub (automation, workflows, reporting)
• Google Analytics & conversion tracking
• Landing page creation & optimization
• Social media management
• Basic HTML/CSS for customization

Why Join Us?

Work in a
dynamic international team
where your ideas matter

Grow your
HubSpot expertise
while driving enterprise projects

See the
direct impact
of your work on campaigns and strategy

Be part of a team that values
creativity, innovation, and results

If you're ready to
make your mark in digital marketing
and bring your HubSpot expertise to the next level, we want to hear from you