140 Content Marketing Specialist jobs in Johannesburg

Wow, August has come and almost gone which left me thinking and reflecting on the current status of social media marketing. I came across a wonderful survey that was conducted in the USA, Canada, UK, India and Australia, which provides some interesting insights on the current status of Social Media Marketing. Although these are not South African insights, a lot of the data can give us an indication of current and future social media trends.

The report covers all of the major social platforms, organic and paid activities, video marketing, and much more.

This survey was conducted in January 2023 by emailing more than 400,000 marketers and asking them to participate. After 9 days, the survey was closed with 2,133 participants.

Here are the demographic breakdowns –

• 53% of marketers surveyed have 5 or more years of social media marketing experience.
• Approximately two out of five (43%) marketers said social media marketing was their full-time responsibility.
• The largest group that took the survey works for small businesses of 2-10 employees (36%), followed by the self-employed (25%).
• About two-thirds (63%) of survey participants focus primarily on attracting consumers (B2C) and the other 37% primarily target businesses (B2B).
• Most participants worked in Marketing, PR or advertising.
• Most survey participants (86%) were age 30 or older.
• Females edged out males, representing 59% of all participants.
• Most participants were based in the United States (55%), followed by Canada (5%), the United Kingdom (5%), India (4%), and Australia (3%).

• Facebook continues declining – Marketers have been diversifying away from Facebook steadily since 2018. When asked to select their single most important platform, only 45% selected Facebook, down from 67% in 2018. 14%of marketers indicated they will be decreasing their organic marketing on Facebook and only 37% of marketers plan on increasing their organic activities on the platform.
• YouTube interest is high – While only 54% of marketers use YouTube, a significant 59% plan on increasing their use of YouTube video—the largest percentage of any platform. Plus, 68% want to learn more about organic video marketing on YouTube.
• Instagram remains hot 80% of marketers are using Instagram. It’s the second most important social platform for marketing (behind Facebook). A significant 56% of marketers plan on increasing their Instagram organic activities over the next 12 months. Instagram is tied with YouTube as the top platform marketers want to learn more about.
• TikTok is growing – TikTok adoption among marketers rose from 18% in 2022 to 22% in 2023. 38% plan to increase their activity on the platform and a significant 48% are interested in learning more about TikTok.
• Facebook dominance is still strong – A very significant 89% of marketers use Facebook (followed by Instagram at 80%). 45% of marketers claim Facebook is their most important social platform. Facebook ads are used by 67% of marketers and 45% find the Facebook platform the most important for ads. Facebook also drives the most traffic and contributes the most to sales.

View the key findings that have been summarised in our two infographic images below.

We hope the above data enables you to make informed social media marketing decisions going forward.

If you are not sure which direction you want to take your marketing and require assistance with your social media marketing, contact Content 360 today.

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Wow, August has come and almost gone which left me thinking and reflecting on the current status of social media marketing. I came across a wonderful survey that was conducted in the USA, Canada, UK, India and Australia, which provides some interesting insights on the current status of Social Media Marketing. Although these are not South African insights, a lot of the data can give us an indication of current and future social media trends.

The report covers all of the major social platforms, organic and paid activities, video marketing, and much more.

This survey was conducted in January 2023 by emailing more than 400,000 marketers and asking them to participate. After 9 days, the survey was closed with 2,133 participants.

Here are the demographic breakdowns –

• 53% of marketers surveyed have 5 or more years of social media marketing experience.
• Approximately two out of five (43%) marketers said social media marketing was their full-time responsibility.
• The largest group that took the survey works for small businesses of 2-10 employees (36%), followed by the self-employed (25%).
• About two-thirds (63%) of survey participants focus primarily on attracting consumers (B2C) and the other 37% primarily target businesses (B2B).
• Most participants worked in Marketing, PR or advertising.
• Most survey participants (86%) were age 30 or older.
• Females edged out males, representing 59% of all participants.
• Most participants were based in the United States (55%), followed by Canada (5%), the United Kingdom (5%), India (4%), and Australia (3%).

• Facebook continues declining – Marketers have been diversifying away from Facebook steadily since 2018. When asked to select their single most important platform, only 45% selected Facebook, down from 67% in 2018. 14%of marketers indicated they will be decreasing their organic marketing on Facebook and only 37% of marketers plan on increasing their organic activities on the platform.
• YouTube interest is high – While only 54% of marketers use YouTube, a significant 59% plan on increasing their use of YouTube video—the largest percentage of any platform. Plus, 68% want to learn more about organic video marketing on YouTube.
• Instagram remains hot 80% of marketers are using Instagram. It’s the second most important social platform for marketing (behind Facebook). A significant 56% of marketers plan on increasing their Instagram organic activities over the next 12 months. Instagram is tied with YouTube as the top platform marketers want to learn more about.
• TikTok is growing – TikTok adoption among marketers rose from 18% in 2022 to 22% in 2023. 38% plan to increase their activity on the platform and a significant 48% are interested in learning more about TikTok.
• Facebook dominance is still strong – A very significant 89% of marketers use Facebook (followed by Instagram at 80%). 45% of marketers claim Facebook is their most important social platform. Facebook ads are used by 67% of marketers and 45% find the Facebook platform the most important for ads. Facebook also drives the most traffic and contributes the most to sales.

View the key findings that have been summarised in our two infographic images below.

We hope the above data enables you to make informed social media marketing decisions going forward.

If you are not sure which direction you want to take your marketing and require assistance with your social media marketing, contact Content 360 today.

Reference

Your email address will not be published.Required fields are marked *

Comment *

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Who are we: An established and renowned media solutions group, leading the way in delivering innovative media advertising solutions to our valued clients.

Who are we looking for: A Digital Marketing and Content Creator Specialist responsible for developing and executing compelling digital marketing campaigns that enhance brand visibility, engage audiences and drive business growth.

What will you do:

• Develop and implement digital marketing campaigns that align with brand and business objectives
• Create high-quality, engaging content for social media, websites, email marketing and other digital platforms
• Manage social media accounts, including content scheduling, community engagement and performance analysis
• Monitor digital trends, audience behaviour and analytics to optimise content and campaign effectiveness
• Collaborate with internal teams to develop marketing strategies and promotional materials
• Assist in paid media campaigns, including social media advertising and Google Ads
• Work with designers to create visually compelling digital content
• Track and report on key digital marketing metrics, providing insights and recommendations

What do you need:

Skills and Experience Required

• Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field
• Proven experience in digital marketing, content creation and social media management
• Strong writing and storytelling skills, with a knack for creating compelling content
• Proficiency in digital marketing tools, social media platforms and analytics software
• Knowledge of the media landscape and digital trends
• Excellent coordination and project management skills
• A creative mindset with a passion for innovation and new media
• Ability to work under pressure and meet tight deadlines
• Is a digital-first thinker and thrives in a fast-paced environment
• Has a passion for storytelling, creativity and brand engagement
• Has a strong understanding of trade marketing communications and how this translates on digital platforms, viz. newsletters, infographics and audience insights
• Loves keeping up with the latest trends in digital marketing, social media and technology.
  
  

Sable International offers innovative professional services to international citizens. We create tailor-made solutions to meet the accounting, wealth, financial, currency, and nationality needs of our clients. We pride ourselves on providing solutions that suit our client's unique individual circumstances; our employees are key in achieving this goal.

The staff in our Abuja, Cape Town, Durban, Harare, Grand Baie, Johannesburg, Kampala, London, Lagos, Lusaka, Melbourne, and Monte Estoril offices are passionate about their areas of expertise and take pride in helping our clients achieve their goals. As a result, we have an energised and fun company culture, something that sets us apart from other professional services firms.

Job Overview :

Are you energetic, ambitious, and looking to develop your career? Our Johannesburg Study Abroad Sports department is looking to add a Marketing and Social Media Coordinator to their team. We offer a dynamic and challenging environment where we achieve our business objectives and have fun doing it.

Collaborate with the Study Abroad Sports Manager and Business Director to develop and execute strategic marketing initiatives that attract and recruit student-athletes for college and university sports programmes abroad.

You're perfect for this position if you :

• Have a bachelor's degree or a diploma in Marketing, Communications, Public Relations or related field.
• Have excellent written and verbal communication skills, with a keen eye for detail and brand consistency.
• Are a creative thinker with a passion for storytelling and creating engaging content.
• Are proficient in social media management across platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Have experience with content creation, including posts, stories, videos, and reels.
• Are comfortable attending and capturing content at sporting events and educational expos.
• Have experience running both organic and paid social media campaigns.
• Are data-driven and skilled at analysing campaign performance to optimize strategies.
• Are highly organized, with the ability to manage a content calendar and track interactions via a CRM system.
• Have strong interpersonal skills and can build and maintain positive relationships with stakeholders.
• Are proactive, reliable, and take ownership of tasks to meet deadlines.
• Are adaptable and thrive in a fast-paced, dynamic environment.
• Have a passion for sports and youth development, with an understanding of student-athlete culture.
• Are proficient with marketing and analytics tools, as well as basic design and video editing software.
• Are willing to travel to various events and represent the brand professionally.

Your role and responsibilities :

Among other tasks, your main responsibilities will include :

• Marketing and Social Media Coordinator :

Developing and executing marketing campaigns to attract student-athletes.

• Collaborating with the marketing team to align strategies with business goals.
• Planning and managing content calendars for social media platforms.
• Creating and publishing engaging content (posts, stories, videos, reels).
• Overseeing daily social media activity, including organic and paid advertising.
• Engaging with the community by responding to comments and messages.
• Maintaining consistent brand presence across digital channels.
• Coordinating with designers and videographers to produce high-quality content.
• Sharing success stories to highlight student-athlete achievements.
• Attending sporting events and educational expos nationwide.
• Reporting and Compliance :

Generating regular performance reports and analysis.

Tracking client interactions and communications via the CRM system.

Ensuring tasks and activities are current and completed on time.

Delivering solutions efficiently and in line with client needs and company objectives.

Safeguarding client personal and financial information.

• Ad-hoc Duties :

Providing progress updates to management.

Staying informed on product knowledge to effectively advise student-athletes.

PI272287756

Sable International offers innovative professional services to international citizens. We create tailor-made solutions to meet the accounting, wealth, financial, currency, and nationality needs of our clients. We pride ourselves on providing solutions that suit our client's unique individual circumstances; our employees are key in achieving this goal.

The staff in our Abuja, Cape Town, Durban, Harare, Grand Baie, Johannesburg, Kampala, London, Lagos, Lusaka, Melbourne, and Monte Estoril offices are passionate about their areas of expertise and take pride in helping our clients achieve their goals. As a result, we have an energised and fun company culture, something that sets us apart from other professional services firms.

Job Overview :

Are you energetic, ambitious, and looking to develop your career? Our Johannesburg Study Abroad Sports department is looking to add a Marketing and Social Media Coordinator to their team. We offer a dynamic and challenging environment where we achieve our business objectives and have fun doing it.

Collaborate with the Study Abroad Sports Manager and Business Director to develop and execute strategic marketing initiatives that attract and recruit student-athletes for college and university sports programmes abroad.

You're perfect for this position if you :

• Have a bachelor's degree or a diploma in Marketing, Communications, Public Relations or related field.
• Have excellent written and verbal communication skills, with a keen eye for detail and brand consistency.
• Are a creative thinker with a passion for storytelling and creating engaging content.
• Are proficient in social media management across platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Have experience with content creation, including posts, stories, videos, and reels.
• Are comfortable attending and capturing content at sporting events and educational expos.
• Have experience running both organic and paid social media campaigns.
• Are data-driven and skilled at analysing campaign performance to optimize strategies.
• Are highly organized, with the ability to manage a content calendar and track interactions via a CRM system.
• Have strong interpersonal skills and can build and maintain positive relationships with stakeholders.
• Are proactive, reliable, and take ownership of tasks to meet deadlines.
• Are adaptable and thrive in a fast-paced, dynamic environment.
• Have a passion for sports and youth development, with an understanding of student-athlete culture.
• Are proficient with marketing and analytics tools, as well as basic design and video editing software.
• Are willing to travel to various events and represent the brand professionally.

Your role and responsibilities :

Among other tasks, your main responsibilities will include :

• Marketing and Social Media Coordinator :

Developing and executing marketing campaigns to attract student-athletes.

• Collaborating with the marketing team to align strategies with business goals.
• Planning and managing content calendars for social media platforms.
• Creating and publishing engaging content (posts, stories, videos, reels).
• Overseeing daily social media activity, including organic and paid advertising.
• Engaging with the community by responding to comments and messages.
• Maintaining consistent brand presence across digital channels.
• Coordinating with designers and videographers to produce high-quality content.
• Sharing success stories to highlight student-athlete achievements.
• Attending sporting events and educational expos nationwide.
• Reporting and Compliance :

Generating regular performance reports and analysis.

Tracking client interactions and communications via the CRM system.

Ensuring tasks and activities are current and completed on time.

Delivering solutions efficiently and in line with client needs and company objectives.

Safeguarding client personal and financial information.

• Ad-hoc Duties :

Providing progress updates to management.

Staying informed on product knowledge to effectively advise student-athletes.

PI272287756

Sandton, South Africa | Posted on 11/06/2025

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Responsibilities:

• Create and Execute Digital Marketing Campaigns.
  
• Administer Websites & Publish Content
  
• Monitor & Optimize Marketing Campaigns
  
• Use data analytics to measure, analyze, and report on campaign performance.
  
• Advanced knowledge of Search engine optimization (SEO)
  
• Website administration and content publishing
  

• Google Certified.
  
• Digital Marketing Qualification.
  
• 3-5 years of experience in developing and implementing digital marketing strategies
  
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  
• Proven record of successful budget management and management of advertising channels to
  
• meet target KPIs thresholds necessary.
  
• Critical thinker and problem-solver
  
• Strong analytical skills
  

• Team-player
  
• Self-disciplined and motivated
  
• Able to perform under pressure
  
• Willingness to multi-task
  
• Service-orientated
  
• Assist with additional tasks not related to job description, requested by Marketing Manager
  

• Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.);
• Monitor and analyse campaign performance, providing regular reports and insights;
• Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic;
• Research and implement SEM campaigns, including keyword research, ad creation, and bid management.
• Collaborate with the content team to create and distribute engaging content that aligns with our brand and marketing goals;
• Review the content calendar and ensure timely publication;
• Assist in developing and executing social media strategies to increase brand awareness and engagement;
• Monitor social media channels, respond to inquiries, and manage community interactions;
• Design, implement, and manage email marketing campaigns to nurture leads and retain customers;
• Segment email lists and personalise communications for targeted marketing efforts;
• Utilise analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on campaign performance;
• Provide regular updates and recommendations to the marketing team;
• Work closely with the current digital marketer to ensure alignment and consistency in marketing efforts;
• Serve as the point of contact for digital marketing in the current marketer's absence, ensuring continuity of key tasks;
• Support and collaborate with other team members on various marketing initiatives;
• Assist in managing and allocating the digital marketing budget effectively to maximize ROI;
• Monitor expenditures and ensure campaigns are delivered within budget constraints.

Job category: Banking, Finance, Insurance. Stockbroking

Contract: Fixed Term Contract

Remuneration: Market Related

EE position: Yes

WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.

Results Delivery

· Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.

· Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.

· Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.

· Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.

· A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.

· Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.

· Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.

· Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.

· Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive

· Reporting : Creating detailed reports on campaign performance and providing insights for improvement.

· SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.

· Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.

Stakeholder Relationship Management

· Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.

· Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.

· Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.

· Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.

· Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.

Transformation and Innovation Contribution

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Grade 12 and relevant tertiary qualification

· Diploma in Marketing and Communications or Digital Marketing

· 4-5 years working in a financial markets or financial services environment

· 2 years' experience within digital marketing.

· Experience in executing performance marketing and optimising digital marketing campaigns

Knowledge and Skills required

Knowledge:

· JSE policies and procedures

· Analytics and Data Interpretation

· AI-powered tools

· Planning, Scheduling, Advertising and Campaign Management

· Lead generation and optimisation

Skills:

· Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.

· Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.

· Building and maintaining effective relationships with multiple, internal stakeholders

· Agency and Supplier management

· Managing multiple campaigns

· Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.

Who Are We?
We operate within the Security Surveillance industry, delivering innovative solutions to protect assets and ensure safety. Our focus is on leveraging advanced technology and digital platforms to enhance brand presence and drive business growth.

Who Are We Looking For?
We are seeking a skilled and versatile Digital Marketing Specialist or Digital Marketing Manager with 3 to 5 years’ experience in digital marketing, preferably within or familiar with the Security Surveillance or related technology sectors. The ideal candidate has a proven portfolio and demonstrable expertise in integrating AI-driven tools to boost marketing performance and efficiency.

What Will You Do?

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Create and design digital brochures, graphics, and promotional materials that maintain a cohesive brand identity.
• Design, update, and optimize user-friendly websites on platforms such as WordPress and Wix, ensuring responsiveness and SEO best practices.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, analyzing performance data to inform decisions.
• Manage social media accounts by creating content calendars, engaging posts, and driving both organic and paid audience engagement.
• Assist in brand development by defining and promoting brand tone and messaging consistent with marketing strategies.
• Track key performance indicators and produce detailed reports using tools like Google Analytics and Meta Insights, offering actionable insights.
• Integrate AI technologies such as ChatGPT, Midjourney, and Jasper into marketing workflows to enhance content creation, targeting, and automation.
• Stay abreast of emerging AI and digital marketing trends to continuously refine strategies.

What Do You Need?

• A strong portfolio showcasing digital marketing projects and achievements.
• Proficiency with Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, Mailchimp, WordPress, and similar tools.
• Experience in applying AI tools within marketing processes for content generation and campaign optimization.
• Excellent written and visual communication skills.
• Self-motivation with exceptional time management and project coordination abilities.