20 Trade Marketing jobs in South Africa

A qualification in marketing, media, or a related field, combined with 3-5 years of experience in marketing, particularly with digital and traditional channels. Key responsibilities include developing trade marketing strategies, coordinating promotional campaigns, conducting market research, analysing data, marketing inventory management and collaborating with sales and marketing teams to drive brand visibility and sales. Essential skills for the role include strong communication, analytical thinking, project management, and creativity to create effective marketing materials and campaigns. 

Key Responsibilities

• Strategy Development:
  Create and implement tactical action plans and strategic initiatives to drive brand visibility and sales within specific trade channels.
• Market Intelligence:
  Conduct comprehensive market research to identify trends, customer behaviour, and competitor activities to inform marketing strategies.
• Campaign Management:
  Oversee the planning and execution of marketing campaigns, including shopper marketing, promotions, and the placement of Point of Sale (POS) materials.
• Data Analysis:
  Analyse campaign performance, track key metrics, and provide insights to optimize strategies and report on return on investment (ROI).
• Cross-Functional Collaboration:
  Work closely with Sales, Media. Marketing, and product development teams to ensure alignment and successful execution of marketing initiatives.
• Material Production:
  Coordinate the creation and production of marketing materials, such as premium items, backdrops, and promotional content.
• Innovation Launch:
  Manage the launch plans for new products, ensuring successful listing and integration into the trade environment.

Qualifications

• Education:
   A degree in Marketing, Communications, Media, Business Administration, or a related field is generally required.
• Experience:
   A minimum of 3-5 years of experience in a marketing or trade marketing role is expected, with a proven track record of successful campaign execution. Experience within retails or consumer goods (FMCG) sector is preferred.
• Technical Skills:
• Digital Marketing:
   Familiarity with digital platforms, including social media marketing, email marketing, and Search Engine Optimization (SEO)/Search Engine Marketing (SEM).
• Analytics:
   Proficiency in analytics software and the ability to analyse market data to derive actionable insights.
• Marketing Tools:
   Experience with marketing analytics tools and CRM software is an advantage.

Key Skills

• Project Management:
   Proven ability to manage multiple projects simultaneously, prioritize tasks, and ensure timely execution.
• Analytical & Critical Thinking:
   The ability to collect and analyse data to inform strategic decisions and understand consumer needs.
• Communication & Interpersonal Skills:
   Excellent written and verbal communication skills, with the ability to build strong relationships with stakeholders and internal teams.
• Creativity:
   Innovative thinking to develop engaging promotional campaigns and compelling marketing materials.
• Teamwork:
   A strong collaborative spirit and the ability to work effectively within cross-functional teams.

Market related salary.

Durban based client seeks a Trade Marketing Manager who is able to build channel expertise based on shopper insights, market data and sell out data from customers with the following requirements:

·   Build channel expertise based on shopper insights, market data and sell out data from customers

·   Ensure that TM activity calendar, planning and timing are such that sales force capacity and capability are efficiently utilised

·   Develop and deploy 4P execution strategies across Brand segments and customers

·   Provide sales team with tools and support material to drive brilliant execution

·   Lead end to end business plan process. Drive the planning process within timelines to gain ownership

Bachelor's degree in Marketing, Business Management

3-5 years of Trade Marketing or Category management experience

Strong understanding of market and shopper insights and research

Basic understanding of Profit & loss statement

Ability to work and manage relationships with external stakeholders

Please email your CV to

Diplomat South Africa is looking for a dynamic individual to fill the role of Trade Marketing Manager in the Commercial Department based at Meadowdale, Gauteng. The position will report to the Trade Marketing Team Leader.

Job Purpose:

To implement all brand trade marketing activities per channel/customer in line with the brand marketing strategy. To act as a point of contact between the Vendor and Diplomat.

Key Responsibilities:

• Drive and implement the brand trade marketing strategy and plan.

• Ensure achievement of brand volume, market share, and sales targets (DPSM/SBD).

• Develop action plans, conceptual selling ideas, and promotions per customer/channel.

• Support the demand planning team to develop brand forecasts/targets.

• Analyze the sales SAP data per customer, per SKU, and brand and share insights with the team leader.

• Support Key Account Managers in promoting and presenting key brands in initiatives to trade.

• Provide relevant training as deemed appropriate.

Build and maintain relationships with the vendor category/brand teams.

• Act as a source of contact between the vendor and the sales team to ensure the achievement of sales and budget objectives.

• Conduct competitor and market analysis to gain market insights.

• Support the sales team in resolving customer issues as and when required.

• Provide brand expertise and other related training to the sales and shared services team.

• Ensure compliance with the corporate identity guidelines of the vendor.

• Support the IT and finance team in loading products and prices on the system.

• Liaise with the operations team regarding inventory, stocks, and palettes.

• Stay abreast of the latest developments in the FMCG industry.

• Take responsibility for self-development through self-study and identification of learning opportunities.

Position Requirements
• Relevant 3-year Degree or Diploma in Marketing or Commerce.

• Minimum 3-5 years of relevant Trade Marketing Management experience within the FMCG industry preferably in both Modern Trade and Informal trade.

• Key Accounts Management experience will be an added advantage.

• Advanced knowledge of MS Office, including relevant Sales systems.

• Expert communication skills.
• Strong relationship-building skills.

• Proficient knowledge of relevant products.

• Advanced analytical and negotiation skills.

• Proficient business writing and presentation skills.

• Own reliable transport with a valid driver's license.

• Ability to travel as and when required

Job Description

Job Title:
Trade Marketing Manager

Location:
South Africa

Reports to:
Head of Sales

Division:
Sales

About the Company:

A leading global consumer goods organization, known for its diverse portfolio of health and wellness products, is expanding its footprint across Africa. The company is committed to delivering high-quality products tailored to local markets. As part of this growth, we are seeking a results-driven
Trade Marketing Manager
to lead regional trade marketing efforts across South Africa, Mauritius, Reunion Islands, and the SADC region.

Position Overview:

The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies that drive sales performance, increase brand visibility, and optimize market penetration. This individual will work across multiple regions to align trade initiatives with overall business goals while ensuring strong execution at the point of sale.

You will collaborate closely with internal teams, retail partners, and distributors to lead trade campaigns, analyze market performance, and enhance customer engagement through tailored marketing activities.

Key Responsibilities:

1. Strategy Development & Execution

• Design and implement trade marketing plans for South Africa and regional markets (Mauritius, Reunion Islands, SADC).
• Align trade marketing strategy with overall business goals and adapt plans based on market dynamics.
• Track and evaluate the effectiveness of trade campaigns, promotions, and initiatives.

2. Sales Enablement

• Develop sales training modules focused on product knowledge, category management, and customer engagement.
• Ensure sales teams are equipped with up-to-date trade tools and marketing materials to support in-field execution.

3. Retail & Channel Management

• Build and maintain strong partnerships with retailers and distributors to boost product visibility and availability.
• Execute tailored channel-specific strategies to optimize product placement both in-store and online.
• Monitor retail trends and competitor activities to adjust plans and maintain a competitive edge.

4. Promotions & Campaigns

• Plan and manage trade promotions and incentive programs aimed at increasing product uptake.
• Coordinate with brand marketing teams to ensure cohesion between trade campaigns and broader brand messaging.

5. Market Insights & Analytics

• Conduct market research and gather insights to inform strategy adjustments.
• Leverage data to monitor trade performance, identify opportunities, and drive actionable improvements.

6. Cross-functional Collaboration

• Partner with Marketing, Sales, Product, and Supply Chain teams to ensure consistent execution and availability of trade initiatives.
• Support supply chain planning to align with promotional cycles and retail campaigns.

7. Performance Tracking & Reporting

• Define and monitor KPIs such as sales uplift, ROI, market share, and execution quality.
• Provide senior management with detailed reports and strategic recommendations.

Qualifications & Skills

Education:

• Bachelor's degree in Marketing, Business, or a related field.

Experience:

• Minimum 5 years' experience in trade marketing, brand management, or sales within the FMCG or consumer goods sector.
• Proven success managing regional trade activities across multiple countries or markets.

Core Competencies:

• Strategic thinker with strong analytical and decision-making skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Familiarity with retail and distribution networks across Southern Africa.
• Skilled in interpreting sales and market data to influence business direction.
• Proficiency in MS Office (especially Excel and PowerPoint); experience with CRM and trade marketing tools is a plus.

Language Proficiency:

• Fluent in English (written and spoken).

Travel Requirements:

• Willingness to travel regularly across South Africa, Mauritius, Reunion Islands, and the SADC region.

TRADE MARKETING SPECIALIST - SABC

Reports to

: Brendan Sterley - Head of Marketing, 365 Digital

365 Digital is a leading African digital media, ad-tech and commerce solutions company. 

Over the past 26-years the company has represented the largest global platforms in Africa and has served thousands of global and local advertisers, empowering them to reach their business objectives. 

With a mission to connect brands to consumers in the fastest growing markets in Africa, the business provides performance and branding solutions to agencies and brands throughout the region. 

365 Digital guides clients on optimising their media investments across various digital platforms such as TikTok, Tinder, Smadex DSP and Criteo, the world's leading Commerce Media Platform, ensuring that their media investments yield impactful results and enhance their bottom line.

365 Digital's innovative products and services include:

• Exclusive Platform representations - Criteo, Tinder, Smadex, Adwake
• Full-Service TikTok Marketing Solutions
• Performance and branding solutions

If you're excited about building connections and making a difference across South Africa's leading brands and agencies, we'd love to hear from you. Take the first step towards an impactful journey by exploring this opportunity. Thank you for considering us

ABOUT THE ROLE

We are looking for a dynamic and strategically minded
Trade Marketing Specialist

to drive go-to-market initiatives for SABC's digital platforms while supporting broader marketing efforts across the 365 Digital portfolio.

This is a unique opportunity for a marketer with 2–3 years of experience to play a pivotal role in shaping our commercial success in a highly competitive media landscape. You'll sit at the centre of our marketing engine—translating brand and content strategies into integrated campaigns that fuel advertising revenue and subscriber growth.

The ideal candidate is a creative problem-solver, a data-driven storyteller, and a collaborative team player who is passionate about the future of broadcasting and eager to grow their career in a fast-paced, innovative environment.

This hybrid role blends strategy with hands-on execution: you'll develop advertiser toolkits, design trade-facing collateral, and support promotional campaigns that position SABC as a leading media partner for brands and agencies. Working closely with our sales and brand teams, you'll gain first-hand exposure to how digital platforms are brought to market, making this an excellent opportunity for a curious and ambitious marketing generalist ready to make an impact.

KEY RESPONSIBILITIES

Your role will be pivotal in bridging the gap between our content, our sales teams, and our advertising partners. You will be instrumental in designing the tools and executing the strategies that ensure our digital streaming platform and legacy broadcast channels are the preferred choice for advertisers in South Africa.

Digital Go-to-Market & Strategy:

• Collaborate with senior leadership to develop and execute innovative digital go-to-market strategies for a streaming service, and legacy broadcaster aimed at driving subscriber acquisition and advertising sales.
• Conduct ongoing market and competitor analysis, defining our position against other streaming services and broadcasters to identify strategic opportunities and potential threats.
• Assist in the strategic planning of multi-platform marketing campaigns, ensuring tight integration between our digital streaming service and our traditional broadcast channels (TV and Radio).
• Contribute to the development of a trade marketing strategy that effectively communicates our value proposition to media agencies, advertisers, and channel partners.

Advertiser Toolkits & Presentations:

• Design, develop, and maintain a library of best-in-class advertiser toolkits, including media packs, rate cards, audience data insights, content calendars, and case studies to empower our media sales teams.
• Ensure all trade marketing collateral and sales enablement materials are brand-compliant and tailored to the specific needs of different advertising sectors.

Campaign & Partnership Execution:

• Coordinate the end-to-end rollout of trade marketing campaigns and partnership activations, managing the delivery of digital assets and promotional materials.
• Serve as a key marketing point of contact for the media sales and brand teams, providing them with timely support, campaign information, and the materials needed to secure advertising revenue.
• Work closely with cross-functional teams, including Content, Digital, and Sales, to ensure flawless execution of all trade marketing and B2B initiatives.
• Assist in managing the trade marketing budget for assigned projects, diligently tracking spend and contributing to financial reconciliations and ROI analysis.

Data, Analytics & Reporting:

• Analyse key performance indicators (KPIs) such as audience reach, engagement, and conversion rates to measure effectiveness and provide data-driven recommendations for optimisation.
• Contribute to post-campaign analysis reports for advertising partners, demonstrating the value and effectiveness of their media spend.

KEY METRICS FOR SUCCESS

1. Quality and effectiveness of sales collateral and trade materials.
2. Contribution to successful trade activations and promotional campaigns.
3. Ability to turn complex product features into compelling marketing assets.
4. Positive feedback from internal stakeholders and sales teams.

WHAT YOU BRING

We are looking for a high-potential individual who is ready to make a significant impact in the media industry. You are a natural collaborator with a keen eye for detail and a mind for strategy

1. A Bachelor's Degree or 3-year National Diploma in Marketing, Communications, Media Studies, or a closely related field is required. 2–3 years of experience in a marketing, advertising, or communications role.
2. A strong foundation in marketing strategy, content creation, or campaign planning.
3. Excellent written and visual communication skills.
4. Ability to work cross-functionally and manage multiple tasks in a fast-paced environment.
5. Comfortable working in PowerPoint, Canva, and Google Workspace tools.
6. A strong commercial mindset and eagerness to grow within the digital media space.
7. Bonus: Exposure to the media, broadcasting, or digital publishing industry.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Trade Marketing Specialist

Duration: 6 months (extendable)

Region: Johannesburg, South Africa

Mode: On-site

Description

For our client, a leading telecom operator in South Africa we are looking to onboard a
Trade Marketing Specialist
to energize and accelerate the performance of the sales channels in the mobility products.

• Duration: 6 months extendable
• Location: On-site in Johannesburg
• Start date: ASAP

The Trade Marketing Specialist will be responsible for the following:

• Monthly deal creation for retail
• Catalogue layout review and guidance, pricing and approval.
• Oversee implementation of trade marketing activities, instore merchandising and promotions
• They will need to stay abreast of the market activity and deal and campaign performance and drive recommendations
• The candidate will also need to liaise with OEMs to get the necessary support to drive deal uptake
• Collaborate with cross-functional teams, including sales, marketing and product development to ensure seamless execution of propositions

Professional background

• Trade Marketing Specialist
• At least 4-6 years experience in
  telecom operator or in device distribution
• Knowledge of South African Market sales channels and device manufacturers

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

The Trade Marketing Specialist will focus on the implementation of marketing strategies that drive demand for Ferrero products in retail & wholesale channels. This role provides key insights that shape promotional activities & category management strategies while ensuring that all promotions, and in-store activities are executed efficiently and in alignment with the company's trade marketing strategy to drive sales and enhance brand visibility.

1. Promotion & Campaign Management:

2. Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events.

3. Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines.
4. Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion.

5. Collaborate with supply chain teams to ensure product availability for promotional activities in all channels.

6. Customer Plan Management & Optimisation

7. Analyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives

8. Conduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunities
9. Monitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnover

10. Track competitor activity and recommend competitive pricing and promotion strategies

11. Cross Functional Collaboration

12. Work closely with sales team to ensure alignment between marketing initiatives & sales objectives, providing data driven insights to optimise customer plan, promo activities and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targets

13. Partner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activities

14. Develop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning

15. Budget Management:

16. Oversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budget

17. Develop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activities
18. Compile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance- analyzing ROI and effectiveness.

19. Collaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities

20. Master Data Management

21. Manage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack-shots, TU dimensions, RSP, Shelf life, etc.)

22. Maintain the POPM catalogue, ensuring accurate and up-to-date information on available POPM for campaigns
23. Ensure that all new product listing information is communicated to retailers and field sales in a timely and accurate manner

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in trade marketing, retail execution, or a similar role.
• Strong project management skills and the ability to manage multiple tasks simultaneously.
• Strong analytical skills and the ability to translate data into actionable insights
• Excellent communication and negotiation skills for managing relationships with internal and external stakeholders
• Experience working with retail partners and managing category performance across various channels
• Proficiency in category management tools, data analytics, and CRM software
• Proven ability to manage budgets and deliver against financial targets.

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID

71636

Job function

Sales

Country

South Africa

City

Johannesburg

APPLY NOW

APPLY NOW

Introducing Mohammed, a driven professional from South Africa working in our Global Sales, Business & Development team. Mohammed's entrepreneurial spirit has been evident since childhood. Even as a young boy, he would upgrade and invest by selling his unwanted toys, igniting his passion for sales and business development.

WATCH THE VIDEO

WATCH MORE

Please note that M3 is hiring on behalf of another company.

Robertson Winery (Pty) Ltd,
with its Sales & Marketing department based in Stellenbosch, has the above exciting opportunity
based in Cape Town
for a driven candidate with great organisational skills, paired with the ability to communicate and engage effectively on all levels.

The incumbent will be responsible for the Western Cape, with a strong focus on the main market, specifically (but not limited to) the following areas: Khayelitsha, Langa, Gugulethu, Delft, Dunoon, and Nyanga
.

The successful candidate will be responsible for:
*in-the-trade relationship management with top selling customers and representatives *effective implementation of marketing strategies to build brand awareness and support sales *management of trade marketing budgets *implementation of specific distribution drives *effective use of information available to close gaps, increase distribution and grow sales *strategic management & development of current & emerging markets *all other tasks related to the position.

Essential qualifications, skills and experience:

• A relevant diploma/degree;

•
3-5 years' relevant Sales / Marketing / Trade Marketing experience in the wine / liquor industry, specifically in the following areas: Khayelitsha, Langa, Gugulethu, Delft, Dunoon, and Nyanga
;

• Excellent computer literacy (MS Office);

• Valid driver's license and own reliable transport;

• Willingness to travel.

Applications will be considered in terms of the Employer's Employment Policy and Employment Equity objectives.

Please apply online at before 09:00 on 26 September 2025.

For general enquiries, contact our team at M3 Human Capital Management on

Please note that only shortlisted candidates are contacted. If you don't hear from us within two weeks of the closing date, please assume that your application was unsuccessful.

Structural Information
Job number:

Job title:
Ops Specialist: Trade Marketing

Job grade:
S6

Group/ BU:
CSB

Division:
Marketing

Span of control:
0

Reports to:
Management

REM Functional Area:
Marketing

Core Description
Accountable for all region-specific marketing activities, primarily focussed on sales activations and support. Based on regional insights, marketing activities needs to be planned and executed in conjunction with centralised marketing and regional sales channels. Also provide regional insights with regards to regional segments, preferences, events and competitor activities.

Job Responsibilities
Regional marketing insights

• Aligned with regional strategy and sales objectives, marketing & communications specific insights and opportunities need to be identified and delivered to regional management and central (head-office) marketing.
• Regional (primarily on-the-ground) marketing activities from competitors need to be tracked, and insights shared with regional and central marketing teams.
• Identify segment and location-based opportunities for revenue/ sales growth.

Regional marketing planning

• Aligned with regional strategy, sales objectives and budgets, marketing activities are planned in monthly, quarterly and annual cycles.
• Marketing briefs are submitted timeously to central marketing, and media plans/ reverts/ debriefs are evaluated for approved.
• Close collaboration with central marketing regarding brand, sponsorship and other centralised marketing activities to be executive in the region.

Executive marketing activities

• Detailed coordination and operational execution of regional marketing activities, with specific alignment with regional and indirect sales channels.

Sales/ Brand performance review

• With consideration of specific marketing activity objectives, evaluated success criteria and opportunities for improvement in execution.

Core Competencies
Functional Knowledge & Skills
Business & Commercial Planning; Sales & Marketing; Performance monitoring/ management; Customer Service and Project Management; Market & Customer Insight; Telecommunication

Certifications

• None

Education

• NQF 6: 3 year Diploma/ National Diploma in Marketing/Sales

Experience

• 3 Years relevant experience

Additional Information
Experience:

• Experience preferably in marketing.

Special Requirements
Physical Requirements

• None

Key Stakeholders