39 Trade Marketing jobs in South Africa

Do you have experience in trade marketing for tech or consumer electronics?

Have you worked closely with sales teams and channel partners to drive sell-through?

Are you experienced in managing trade marketing for multiple brands or categories?

Our client, a leading distributor of premium consumer, beauty, and professional technology products in Southern Africa is seeking a dynamic Trade Marketing Manager.

With a diverse portfolio of world-renowned and emerging brands across multiple categories, including storage, photography, and beauty technology, the company is known for its commitment to innovation, service excellence, and strong channel partnerships. Their multi-category expertise enables them to deliver a differentiated value proposition to both retailers and consumers. This role will focus on strengthening leadership within the digital storage category and supporting continued growth.

The Trade Marketing Manager is responsible for leading the planning and execution of trade marketing strategies that drive sell-through, brand visibility, and channel performance for the company’s digital storage product portfolio. This role works closely with the sales team and key channel partners to ensure seamless in-market execution and alignment with commercial priorities.

The successful incumbent will be based in Johannesburg and will report directly into the Business Unit Executive.

Location: Johannesburg

ESSENTIAL: Bachelor’s degree in Marketing, Business, or a related field

ESSENTIAL: Minimum of 5 years’ experience of trade marketing, specifically within technology brands (consumer electronics, digital storage devices, or related categories)

ESSENTIAL: Proven track record of leading successful trade marketing campaigns across multiple brands and channels.

ESSENTIAL: Strong commercial acumen and ability to align marketing with sales objectives.

ESSENTIAL: Excellent relationship management skills with both internal stakeholders and external partners.

ESSENTIAL: Skilled in campaign analysis and performance tracking.

ESSENTIAL: Confident working with sales data and marketing KPIs.

ESSENTIAL: Proficiency in Microsoft Office

Key Duties & Responsibilities:

• Develop and lead trade marketing strategies and annual plans for Digital Storage Devices across all retail, e-commerce, and distribution channels.
• Collaborate with the sales team to translate business objectives into effective in-store and online execution, driving category growth and brand share.
• Plan and execute promotional campaigns, retail activations, and POS visibility initiatives, ensuring consistent brand representation across touchpoints.
• Align with global storage brand teams on innovation, budget allocation, and approvals for local campaign execution.
• Manage the trade marketing budget responsibly, ensuring spend is aligned with brand and commercial priorities.
• Analyse sales and marketing data to evaluate campaign effectiveness, identify opportunities, and support decision-making.
• Track competitive activity in the storage category and share actionable insights to strengthen market position.
• Manage and grow relationships with channel partners, understanding their needs and aligning marketing efforts to support joint business goals.
• Localise and implement global/regional campaigns to suit market-specific conditions while preserving brand integrity.
• Monitor and evaluate trade activities for ROI and impact on sales performance. Make data-driven recommendations for improvement.
• Stay informed on market trends, shopper behaviour, and retail dynamics to continuously optimise trade marketing strategy.

WHO ARE WE?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd Research and Development laboratories in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

The Trade Marketing Assistant will play a key support role in executing marketing plans within ghd’s offline channels, to grow the brand’s presence in salons and retail. You’ll assist with in-salon events, visual and product merchandising, launch executions, co-ordination of point-of-sale materials and events set-up and logistics for education seminars. This role reports directly to the Head of Marketing, and works closely with our Marketing, Education, and Sales teams.

This role is ideal for a go-getter starting their career, who is organised, hands-on, and eager to learn and grow their Marketing experience within the beauty and professional salon industry.

REQUIREMENTS

ROLE & KEY RESPONSIBILITIES

• Premium execution of ghd’s global brand guidelines within ghd retail stores and salons in South Africa.
• Assist in planning and coordinating in-salon activations, events, and brand campaigns.
• Coordinate the delivery and setup of point-of-sale materials and event collateral.
• Visual & product merchandising support through execution of premium merchandising plans in salons.
• Updating visuals and imagery to maintain a premium and consistent brand image in all offline points of sale.
• Monitor and manage the production, storage and distribution of marketing materials and merchandising elements.
• Assist with the planning & rollout of trade marketing campaigns in partnership with the sales and education teams.
• Ensure timely execution of activation kits, promotions, giveaways, and sampling initiatives.
• Co-ordinate the collection of feedback, photos, and performance results from the field.
• Coordinate communications with salons, sales representatives, and suppliers regarding upcoming activities and plans.
• Set-up and co-ordination of education workshops and stylist events.

WHAT WE'RE LOOKING FOR

• 1–2 years of experience in a marketing coordinator, brand assistant, or trade support role (beauty, salon, retail experience preferred).
• Strong organisational skills and the ability to manage multiple projects at once.
• A hands-on, proactive approach with a passion for beauty and customer engagement.
• Good communication and teamwork skills.
• Basic understanding of visual merchandising and promotional execution.
• Driver’s license, own car and willingness to travel to salons for activations as needed.

VALUES

We at ghd are proudly committed to our five core Company Values and aim to attract and retain employees who truly live and breathe these in everyday life at ghd.

• Collaborative – WE act as One Team with aligned focus and priorities.
• Creative – WE deliver unforgettable brand and product experiences that delight.
• Courageous - WE are bold, and we move fast to do what matters most.
• Connected - WE put consumers and professionals at the heart of everything we do.
• Committed - WE act as accountable owners, responsible for creating a positive impact on business, people and the planet.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing
• Industries Retail

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• Leading end-to-end business plan process, quarterly activity planning cycle, and cycle briefs.
• Building channel expertise based on shopper insights, market data, and sell-out data from customers.
• Providing sales team with tools and support material to drive execution.
• Ensuring trade marketing activity calendar, planning, and timing optimize sales force capacity and capability.
• Developing and deploying 4P execution strategies across brand segments and customers.

• Bachelor’s degree in Marketing, Business Management, or related field.
• 3-5 years of Trade Marketing or Category Management experience.
• Strong understanding of market and shopper insights and research.
• Basic understanding of Profit & Loss statements.

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services

Referrals increase your chances of interviewing at ExecutivePlacements.com - The JOB Portal by 2x.

This job is active as of the latest posting. No indication of it being expired.

Reference: JHB002223-CZ-1

Location: JHB North
Salary: R 1.2 million Neg
Global Client: FMCG

The beauty of this role is that it is newly created and aims to provide a holistic Trade Marketing service in line with Brand Channels. We are looking for someone seasoned in:

1. Commercial Stat and planning
2. Business Intelligence
3. Experience in massive trade activations
4. Strong Negotiation skills
5. Managing Multiple projects
6. Financial Insights

Interviews next week don’t wait and apply immediately.

Please note the above is the minimum criteria to be considered for the position. If you have not heard back from us in 2 weeks, please consider your application unsuccessful. Your CV will however be kept on our database for any future positions that may match your skills and competencies.

R 1,200,000 - R 1,300,000 Annually

Job Description

Leading end to end business plan process, quarterly activity planning cycle and leading cycles briefs 

Building channel expertise based on shopper insights, market data and sell out data from customers

Providing sales team with tools and support material to drive brilliant execution

Ensuring that trade marketing activity calendar, planning and timing are such that sales force capacity and capability are utilized

Developing and deploying 4P execution strategies across Brand segments and customers

Qualification & Skills

Bachelor’s degree in Marketing, Business Management or related field

3-5 years of Trade Marketing or Category management experience

Strong understanding of market and shopper insights and research

Basic understanding of Profit & loss statement

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful

Who We Are

A dynamic FMCG company with a diverse portfolio spanning beverages, confectionery, and personal care. We are committed to driving market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies.

Who We’re Looking For: 

An experienced, strategic, and hands-on Marketing Manager with a solid FMCG background—particularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. You’re a collaborative leader who thrives in a fast-paced environment and understands both formal and informal retail dynamics across South Africa.

Key Responsibilities: 

• Lead Marketing Strategy: Develop and implement integrated marketing plans aligned with overall business objectives.

• Drive 360° Campaigns: Plan and execute traditional, digital, and in-store campaigns to build brand equity and drive sales.

• Own Trade Marketing: Maximise brand visibility in modern and general trade; lead rural activations, promotions, and merchandising initiatives.

• Digital & CRM Ownership: Manage digital marketing, influencer campaigns, CRM initiatives, and optimise e-commerce visibility.

• Budget & Performance Management: Handle marketing budgets, track ROI, and report on campaign effectiveness using performance data.

• Cross-functional Collaboration: Partner with sales, operations, and agency teams for seamless marketing execution.

• Consumer Engagement: Lead brand activations, sponsorships, and events to drive awareness and engagement.

What You’ll Need:

• Experience: 8+ years in FMCG marketing (preferably in beverages, confectionery, or personal care), with a strong track record in trade marketing and retail execution.

• Retail Expertise: Experience working with key retailers such as Spar, Pick n Pay, Clicks, and Dischem; exposure to stokvels and rural market activations.

• Digital & CRM Skills: Proven knowledge of SEO/SEM, paid media, influencer marketing, and loyalty/CRM programs.

• Leadership: Strong cross-functional leadership and agency management skills; able to influence and drive collaboration across teams.

• Commercial Acumen: Skilled in budgeting, financial planning, and using insights to drive business outcomes.

• Results-Driven: Demonstrated success in delivering impactful campaigns, growing market share, and driving return on investment.

ABOUT US

With a history that dates back more than 175 years, Edward Snell & Co. is South Africa’s largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands. Our success comes from empowering people who seek to achieve great things – just like us. Together, we pursue greatness for good.

ABOUT THIS ROLE

The Head of Trade Marketing leads the development and implementation of the trade marketing strategy across Formal, Informal and On-Trade channels to drive brand visibility, sales growth and market share. This leadership position requires a dynamic individual with a deep understanding of the liquor industry and a proven track record of executing trade marketing activities across all channels.

ROLE RESPONSIBILITIES

Strategy Development

• Lead the development and implementation of the Trade Marketing strategy to champion in market execution to drive brand visibility, sales growth, and market share.
• Analyze market trends, competitor activities, and shopper insights to identify growth opportunities that inform channel strategies and trade marketing activities.
• Build and develop the Off-Trade and On-Trade channel Playbooks to define “Where to Play” and “How to Win” strategies aligned to brand objectives.

Brand Activation

• Champion the development and execution of all trade marketing activities, promotions, and brand events across all channels.
• Drive perfect store execution with Key Account and Field Sales teams across all channel outlets aligned to brand objectives.
• Develop and implement best-in-class POS (Point of Sale) guidelines, tool kits and ways of working between internal teams and external partners to step change brand visibility.
• Manage and drive the deployment of all POS from national and regional warehouses through Key Account and Field Sales Team to ensure OTIF execution and campaign ROI.
• Monitor, track and report on the effectiveness of all trade marketing campaigns, POS materials and cycle initiatives.

Cycle Planning Management

• Develop and lead the overall Cycle Planning process to drive best-in-class execution of brand activities across all Channels.
• Build and drive the integrated activity grid and promotional calendar with Commercial Channel Heads and Portfolio managers across the brands.
• Build effective go-to-market processes with brand and sales teams to ensure OTIF delivery of promotions, campaigns and POS toolkits in trade.
• Champion last-mile execution in outlets with sales teams to ensure successful campaign delivery and ROI for the business.
• Lead the NPD listing process with customers, including developing trade selling kits with brand teams and coordinating the launch process with Key Account and Field Sales teams.

Cross-functional Collaboration

• Work closely with the sales team to ensure successful execution of trade marketing plans, with a focus on achieving sales and distribution targets.
• Collaborate with the marketing team and agency partners to ensure trade marketing campaigns are aligned with brand positioning and have strong shopper call to actions.
• Coordinate relationships with agencies and suppliers to deliver world-class trade execution.

Budget Management and Regulatory Compliance

• Manage the trade marketing budget effectively, ensuring maximum ROI for the business.
• Track performance of trade marketing campaigns and make recommendations for improvement.
• Ensure that all trade marketing activities comply with South African laws and regulations related to alcohol marketing, sales, and distribution.

People Management

• Manage team of Trade Marketing Managers, including skills development, coaching, and succession planning.
• Use the Performance Review process effectively to develop team competency (including addressing capability gaps, performance management, and individual development programs)

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Business, Marketing, or a related field; a postgraduate degree is an advantage
• Minimum of 8-10 years of experience in trade marketing and brand management/sales within the alcoholic beverage or FMCG sectors.
• Proven track record of successfully developing and executing trade marketing activities across the Formal, Informal and On-Trade channels.
• Expert knowledge of trade marketing principles and trade execution materials across all channels.
• Deep understanding of the liquor industry, including distribution channels, key players, market trends and regulatory landscape in South Africa.

REPORTS TO

• Commercial Director

CLOSING DATE

• 15 August 2025

ABOUT US

With a history that dates back more than 175 years, Edward Snell & Co. is South Africa’s largest independent spirits group. We produce, distribute, sell, and market award-winning local and international brands. Our success comes from empowering people who seek to achieve great things – just like us. Together, we pursue greatness for good.

ABOUT THIS ROLE

The Head of Trade Marketing leads the development and implementation of the trade marketing strategy across Formal, Informal and On-Trade channels to drive brand visibility, sales growth and market share. This leadership position requires a dynamic individual with a deep understanding of the liquor industry and a proven track record of executing trade marketing activities across all channels.

ROLE RESPONSIBILITIES

Strategy Development

• Lead the development and implementation of the Trade Marketing strategy to champion in market execution to drive brand visibility, sales growth, and market share.
• Analyze market trends, competitor activities, and shopper insights to identify growth opportunities that inform channel strategies and trade marketing activities.
• Build and develop the Off-Trade and On-Trade channel Playbooks to define “Where to Play” and “How to Win” strategies aligned to brand objectives.

Brand Activation

• Champion the development and execution of all trade marketing activities, promotions, and brand events across all channels.
• Drive perfect store execution with Key Account and Field Sales teams across all channel outlets aligned to brand objectives.
• Develop and implement best-in-class POS (Point of Sale) guidelines, tool kits and ways of working between internal teams and external partners to step change brand visibility.
• Manage and drive the deployment of all POS from national and regional warehouses through Key Account and Field Sales Team to ensure OTIF execution and campaign ROI.
• Monitor, track and report on the effectiveness of all trade marketing campaigns, POS materials and cycle initiatives.

Cycle Planning Management

• Develop and lead the overall Cycle Planning process to drive best-in-class execution of brand activities across all Channels.
• Build and drive the integrated activity grid and promotional calendar with Commercial Channel Heads and Portfolio managers across the brands.
• Build effective go-to-market processes with brand and sales teams to ensure OTIF delivery of promotions, campaigns and POS toolkits in trade.
• Champion last-mile execution in outlets with sales teams to ensure successful campaign delivery and ROI for the business.
• Lead the NPD listing process with customers, including developing trade selling kits with brand teams and coordinating the launch process with Key Account and Field Sales teams.

Cross-functional Collaboration

• Work closely with the sales team to ensure successful execution of trade marketing plans, with a focus on achieving sales and distribution targets.
• Collaborate with the marketing team and agency partners to ensure trade marketing campaigns are aligned with brand positioning and have strong shopper call to actions.
• Coordinate relationships with agencies and suppliers to deliver world-class trade execution.

Budget Management and Regulatory Compliance

• Manage the trade marketing budget effectively, ensuring maximum ROI for the business.
• Track performance of trade marketing campaigns and make recommendations for improvement.
• Ensure that all trade marketing activities comply with South African laws and regulations related to alcohol marketing, sales, and distribution.

People Management

• Manage team of Trade Marketing Managers, including skills development, coaching, and succession planning.
• Use the Performance Review process effectively to develop team competency (including addressing capability gaps, performance management, and individual development programs)

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Business, Marketing, or a related field; a postgraduate degree is an advantage
• Minimum of 8-10 years of experience in trade marketing and brand management/sales within the alcoholic beverage or FMCG sectors.
• Proven track record of successfully developing and executing trade marketing activities across the Formal, Informal and On-Trade channels.
• Expert knowledge of trade marketing principles and trade execution materials across all channels.
• Deep understanding of the liquor industry, including distribution channels, key players, market trends and regulatory landscape in South Africa.

REPORTS TO

• Commercial Director

CLOSING DATE

• 15 August 2025