4 Promotional Campaigns jobs in South Africa

*Job Classification *
Job Classification: Marketing, Communication and Research

Job Post End Date: 31 October 2025

Reporting Line: Head: Digital Marketing Strategy & Innovation

Direct Reports: 3 x Digital Marketing Managers

Job Purpose
The Senior Manager: Digital Marketing Strategy oversees the development of digital marketing initiatives, enhancing capabilities and progressing maturity at Nedbank. They contribute to the effective use of data and marketing technology (MarTech). Leading a team of digital marketing managers and collaborating closely with marketing pods and agile squads, this individual crafts data-driven, performance-focused strategies that align with business objectives to achieve meaningful results. Utilising Nedbank's full MarTech suite, including Adobe Experience Cloud and emerging AI technologies, they enable teams to innovate, personalise client experiences, and boost commercial growth. The role is crucial in converting complex data and technology into effective strategies, ensuring digital marketing efforts are innovative, client-focused, and aligned with Nedbank's vision for future-ready marketing.

Key Responsibilities
Strategic Digital Marketing Leadership (50%)

• Lead the development of integrated, measurable, client-centric digital marketing strategies.
• Drive capability building and maturity in digital marketing across teams.
• Partner with pods and agile squads to design, test, and optimise performance-driven campaigns.
• Use insights and analytics to ensure strategies are aligned with business growth and ROI.

MarTech-driven Campaign Enablement (30%)

• Partner with Group Technology and other functions to creatively leverage Adobe Experience Cloud (AEM, Journey Optimiser, Analytics, Target, Firefly, Creative Cloud) and other MarTech tools (e.g. GA4, Apps Flyer).
• Act as a catalyst for MarTech-enabled creativity, guiding marketers across the group in the strategic use of data and technology to enhance campaign impact.
• Ensure MarTech initiatives are tightly integrated with campaign objectives and deliver clear, measurable value.
• Provide strategic input into MarTech enablement roadmaps, focusing on campaign outcomes rather than simply platform adoption.

AI and Advanced Technology Integration (20%)

• Identify and champion opportunities to apply AI and advanced technologies in marketing activity for greater personalisation and efficiency.
• Collaborate with cross-functional teams to evaluate and implement AI tools that enhance campaign creativity and effectiveness.
• Contribute to the responsible governance of AI and data-driven marketing, ensuring its ethical and impactful use.
• Build awareness and capability across marketing teams on the creative potential and limitations of AI in marketing.

Education & Qualifications
Postgraduate degree in Marketing, Communications, or a related field (master's degree is advantageous). Professional certification in Digital Marketing and relevant MarTech tools is advantageous.

Experience

• 7–10 years in senior digital marketing roles, with proven leadership experience.
• Demonstrated ability to drive strategy, build capability, and uplift digital maturity.
• Demonstrated expertise in creatively applying MarTech platforms (preferably Adobe Experience Cloud) to drive marketing success.
• Experience working cross-functionally with technology and data teams.
• Interest and aptitude in AI-driven marketing innovation.
• Agency experience is advantageous.

Technical Skills

• Optimising digital marketing channels (web, social, mobile, direct) – Advanced.
• Leveraging digital advertising platforms (including programmatic display, paid search and performance media) – Advanced.
• Agile ways of working and project management – Progressive.
• Process improvement and journey orchestration – Progressive.
• Communication & presentation skills – Advanced.

*BEHAVIOURAL COMPETENCIES *

• Change Leadership – Inspire and guide teams through transformation.
• Cross-Functional Influence – Build alignment across marketing pods, Group Technology, risk and compliance, and external partners.
• Strategic and Conceptual Thinking – Translate complexity into actionable strategies.
• Planning & Project Management – Prioritise, roadmap, and deliver effectively.
• Customer Focus – Keep client-centricity at the core of digital initiatives.
• Ethical Responsibility – Ensure responsible application of AI and data-driven marketing.
• Tenacity & Resilience – Persist through setbacks with determination and a solutions-focused mindset.

*ORGANISATIONAL FIT *

• High Fit Facets: Challenging the status quo, continuous improvement, customer focus, personal growth, planning for long-term success.
• Low Fit Facets: Growth at any cost, geographic dispersion, thriving on risk.

Please contact the Nedbank Recruiting Team

Role Overview

As
Marketing Lead – Campaigns
, you will take ownership of campaign activity across The PEGroup and its portfolio of connected businesses. You will be responsible for building, executing, and optimising campaigns that drive awareness, generate leads, and support revenue growth.

Your mission is to deliver measurable campaign outcomes that feed directly into the sales pipeline and commercial targets, ensuring that The PEGroup's marketing function is scalable, data-driven, and collaborative across all brands.

Functional & Behavioural Expectations

●   
Collaborative Leadership
– Champion a one-team approach, working closely with Sales, Operations, and Product to deliver commercial outcomes.

●   
Agility
– Operate effectively in a start-up environment: adaptable, resourceful, and able to prioritise with speed and clarity.

●   
Process & Accountability
– Introduce and maintain clear processes, campaign frameworks, and reporting to ensure accountability and continuous improvement.

●   
Strategic & Hands-On
– Balance strategic planning with execution, willing to get hands-on with campaign and digital activity when needed.

●   
Supplier & Partner Management
– Build strong relationships with agencies, contractors, and technology partners, ensuring high-quality delivery and value for money.

●   
Innovation & Continuous Learning
– Stay on top of emerging marketing trends, tools, and platforms to keep campaigns fresh and effective.

●   
Ad Hoc Projects
– Support business-wide initiatives that increase awareness, credibility, and long-term value, even where outside of traditional campaign activity.

Core Responsibilities

Campaign Strategy & Delivery

●   Develop and own the campaign strategy for each brand.

●   Implement inbound and outbound campaigns to generate leads.

●   Plan and execute digital and non-digital campaigns (PPC, social, email, events).

●   Manage the campaign calendar and social media engagement.

●   Oversee creation of sales collateral to support campaigns.

●   Track and analyse campaign performance using analytics tools.

●   Ensure all campaigns are GDPR-compliant and measurable, enabling data-driven decision-making.

Customer Marketing

●   Manage customer communication programmes, from onboarding to retention campaigns, ensuring a consistent and engaging experience.

●   Collaborate with the wider team to develop case studies, testimonials, and advocacy initiatives.

Website Optimisation for Campaigns

●   Work with the Content & Brand Lead to ensure campaign landing pages and digital journeys are optimised for SEO, conversion, and performance.

●   Run A/B tests and apply data insights to continually improve campaign outcomes.

Market & Competitor Research

●   Conduct competitor and sector research to inform campaigns and targeting.

●   Share insights with Sales and other teams to strengthen positioning.

Experience & Skills Required

●   Proven track record in campaign marketing, ideally within a B2B or multi-brand environment, with 5–7 years of relevant experience

●   Hands-on expertise in digital and non-digital campaign delivery.

●   Ability to create, manage, and optimise campaigns to drive commercial growth.

●   Strong understanding of campaign tracking and reporting requirements.

●   Experience with "test and learn" strategies and optimisation across campaigns.

●   Knowledge of channel management, ensuring ROI is maximised.

●   Experience with analytics and reporting tools.

●   Comfortable in a start-up/scale-up environment – agile, hands-on, and process-driven.

●   Strong project management skills with the ability to prioritise and deliver under pressure.

●   Strong stakeholder management and ability to collaborate across Sales, Operations, and external partners.

What Success Looks Like

●   A steady pipeline of qualified leads across brands.

●   Campaigns that generate measurable ROI and support commercial targets.

●   Data-driven improvements to campaigns over time.

●   Strong collaboration with Content & Brand Lead to ensure alignment across all marketing outputs.

Support & Collaboration

You'll report directly to the Head of Marketing/CMO and work closely with Sales, Operations, HR, and external freelancers/agencies.

Recruiter:
The Skills Mine

Job Ref:

Date posted:
Saturday, August 30, 2025

Location:
Johannesburg, South Africa

SUMMARY:
POSITION INFO:
Requirements:

• A minimum of 8 years' experience in marketing, including at least 3 years in a senior or leadership role
• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)
• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation
• Strong analytical ability with confidence in working with data dashboards
• Experience managing agencies and leading cross-functional projects
• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives
• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention
• Translate business priorities into clear marketing goals, KPIs, and tactical plans
• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels
• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey
• Optimise campaign performance through A/B testing, analytics, and CRM data insights
• Oversee the development of creative content for social media, digital platforms, email, and thought leadership
• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables
• Track and report on campaign performance, ROI, and funnel metrics
• Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results