144 Marketing jobs in Cape Town

Karri is one of South Africa’s most beloved school payment apps, used by hundreds of thousands of parents to make school payments fast, simple and safe.

We’ve recently launched the Karri Card: South Africa’s safest youth bank card. Unlike most youth cards (which are just adult cards with your kid’s name on them), the Karri Card is designed to keep children safe while building healthy money habits.

With daily spending limits, blocked adult merchants, and multi-parent control, it’s the only card of its kind in the country. And we're currently rolling it out nationwide, which is what you'll play a critical role in.

We're looking for a Marketing Manager with a strong graphic design background to take ownership of our visual communications. You'll work closely with our Marketing Strategist to bring campaigns to life, especially on social media, email and our website.

• Create and execute marketing campaigns that drive website traffic, generate leads, and grow product adoption.
• Design beautiful, effective marketing assets for parents and schools (including emails, social posts, flyers, web banners, and more).
• Build and maintain website pages using Webflow (it’s intuitive and we’ll support your upskilling through Webflow Academy).
• Support and execute social media strategy for the Karri Card, working closely with the Marketing Strategist to develop creative, engaging content.
• Coordinate school and school-facing email marketing, from design to delivery.
• Help develop campaign messaging and branding that speaks to our audiences in a fresh, human way.

• High agency. You can make decisions, drive people and deliver.
• Adaptability. When the tools we work with are changing every week, you’re excited, not scared.
• Curiosity. AI can give you answers, so I want to see people who can ask the right questions.
• Experimentation. You are happy to fail fast because doing so means we stay at the front.

Marketing Manager

Location: Head Office, Sea Point (Cape Town)

Reports to: Chief of Staff & CEO

Manages: Marketing Coordinator

About Totalstay️

At Totalstay️, we’re not just in hospitality, we’re shaping its future. Over the last decade, we’ve redefined what it means to stay local, building one of South Africa’s most dynamic aparthotel brands. Today, with over 700+ keys across multiple properties, we blend design‑forward spaces, technology, and unforgettable guest experiences to create stays worth telling stories about.

Our next chapter is about scaling our brand presence, growing our direct bookings, and ensuring every guest finds their perfect story with us. That’s where you come in.

Stay for the story. Shape the brand. Make your mark.

WHAT YOU WILL DO

The Marketing Manager will design and implement a robust, insight-driven marketing strategy with a key focus on direct bookings and revenue growth. This role requires a hands-on strategist who is equally comfortable with high-level planning and collaborating on execution with the Marketing Coordinator and external partners.

You will work closely with the Head of Revenue to ensure campaigns are perfectly timed around events, seasons, and other calendar moments to optimise occupancy and RevPAR.

Strategy & Planning

• Develop a comprehensive marketing strategy aligned with business goals, focusing on increasing direct bookings and revenue growth.
• Design and implement a robust annual marketing plan covering all direct and indirect channels, ensuring a consistent brand presence.
• Collaborate with the Head of Revenue and Key Accounts Manager to align campaigns with special events, seasonal peaks, and booking trends.
• Develop and manage the sales and marketing roadmap , ensuring measurable KPIs and ROI are met.

Direct Marketing & Paid Media

• Conceptualise and lead all direct marketing initiatives , including E-mail Campaigns , Google Ads, paid social, programmatic advertising, and retargeting campaigns , to drive conversions.
• Optimise paid media budgets to maximise ROAS and reduce reliance on third-party OTAs.
• Analyse performance data to continuously improve campaign effectiveness.

Social Media & Content Strategy

• Conceptualise, plan and oversee social media campaigns , ensuring platforms reflect the overall brand and marketing strategy.
• Collaborate with the Marketing Coordinator to produce content calendars , social visuals, and campaign assets that drive engagement and bookings.
• Work with content creators and agencies where needed to enhance creative output.

Collaboration & Leadership

• Lead and mentor the Marketing Coordinator , ensuring smooth execution of all campaigns and day-to-day activities.
• Partner with internal teams (revenue, operations, guest experience) to ensure marketing is aligned with broader business initiatives.
• Manage external agencies or freelancers when required (e.g., PPC specialists, creative agencies).

Analytics & Reporting

• Monitor, measure, and report on marketing performance and ROI.
• Make data-driven recommendations to continuously refine strategies.

WHAT WE EXPECT FROM YOU

• Bachelor’s degree or equivalent experience in Marketing, Digital Marketing, or Communications.
• 3–5 years of marketing management experience , preferably in hospitality, travel, or e-commerce.
• Proven ability to develop and execute a full-funnel marketing strategy .
• Expertise in Google Ads, Meta Ads, and paid media platforms with a track record of improving conversions and lowering CPA.
• Strong understanding of SEO, programmatic advertising, and digital analytics .
• Experience managing social media campaigns and content calendars .
• Highly organised with excellent project management skills.
• Comfortable working with data, analysing trends, and reporting on KPIs.
• Leadership qualities with prior team management experience .

WHY JOIN US?

When you join Totalstay, you’re stepping into a world where your ideas matter! We offer:

• A competitive salary package tailored to your skills.
• Hands-on training in revenue management principles from industry experts.
• Opportunities for professional growth within an inclusive culture that values innovation.
• A collaborative environment where your contributions make a real difference!
• Perks: Enjoy a friends and family discount on our properties, participate in a fun company culture, and benefit from our rewards and recognition programs.

ONE LAST POINT

We do everything we can to get through applications as quickly as possible and respond individually, but it's not always possible considering the amount of applicants received on a daily basis across the various vacancies. While we understand answering pre-screening questions may be tedious, it also helps to ensure your application stands out. If you do not receive a response from us within 3-4 weeks of applying, please consider your application unsuccessful.

Marketing Manager
Remote (UK-based hours)
R28,400.00 - R35,500.00 (£1,200 to £1,500 pm) Based on experience and current package

About Our Client
Our client is a UK-based provider of fully customizable workforce management software designed to optimise productivity, compliance, and operational excellence. Their tailored solutions empower organisations to streamline processes, enhance quality assurance, and achieve measurable results across diverse industries. With a strong focus on health & safety compliance and efficiency, the company is well-positioned for growth and seeks driven professionals to be part of their journey.

The Role: Marketing Manager
As Marketing Manager, you will take full ownership of the company's marketing strategy and execution. The role combines strategic oversight with hands-on delivery, focusing on brand positioning, lead generation, and digital marketing excellence. You will work cross-functionally with Sales, Product, and Client Success teams to ensure marketing supports the wider business goals and positions the company as a trusted partner in workforce management solutions.

Key Responsibilities

• Develop and execute an integrated marketing strategy aligned to business objectives

• Drive brand positioning, messaging, and go-to-market activities

• Plan and manage multi-channel campaigns including digital, events, and traditional marketing

• Lead digital initiatives such as SEO, SEM, social media, and email campaigns

• Oversee creation of content including website updates, case studies, and thought-leadership pieces

• Track, analyse, and report on campaign performance and ROI

• Collaborate with internal teams to align marketing with business development and client success goals

• Manage external agencies and represent the company at key industry events

About You

• Bachelors degree in Marketing, Communications, or related field

• 3+ years of experience in marketing, ideally within B2B technology or SaaS

• Strong expertise in digital marketing and lead generation

• Proven track record of delivering measurable and successful campaigns

• Excellent communication, copywriting, and project management skills

• Experience in workforce management or compliance-related solutions advantageous

• Self-driven, organised, and able to balance strategic and hands-on responsibilities

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact. Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.

The Role

We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow’s products effectively.

This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.

Key Responsibilities

• Lead qualitative and quantitative research to validate product-market fit before development begins.
• Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
• Identify emerging trends, customer pain points, and industry shifts to ensure Ozow’s offerings remain relevant, differentiated, and competitive.
• Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
• Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.

Go-to-Market Strategy and Execution

• Develop and lead go-to-market strategies for new products, features, and improvements across our full suite: Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.
• Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
• Build and execute launch plans, timelines, and stakeholder communications.

Cross-Functional Collaboration and Integration

• Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
• Drive the development of business cases and product narratives pre-development to ensure product-market fit.
• Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.

Positioning, Messaging and Storytelling

• Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
• Translate technical features into compelling value propositions tailored to target audiences and verticals.

Content Development and Enablement

• Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.
• Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.
• Maintain a centralised content hub/repository for the Commercial team to easily access up-to-date collateral.

Insights and Research

• Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging.
• Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.

Customer Experience and Journey Optimisation

• Work with UX, Product, and Client Success teams to optimise the end-to-end merchant journey.
• Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.

Performance and Analytics

• Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.
• Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.

What You'll Need

• 5+ years’ experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
• Strong understanding of the payments landscape in South Africa is an advantage.
• Experience working with CRM platforms, marketing automation tools, and analytics dashboards.
• Proven ability to work cross-functionally and influence multiple stakeholders.
• Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.
• Experience with building business cases, conducting market research, and managing product positioning.
• Ability to thrive in a fast-paced, entrepreneurial environment.

During the interview process you will meet with the People team, the hiring manager, and relevant CSuite. Be prepared to complete a technical assessment that will showcase your skills.

Join Ozow and become part of an elite force that challenges the ordinary and achieves the extraordinary. If you're driven to make an impact, embrace challenges, and seek unparalleled opportunities for growth, your journey starts here.

Compliance

As a fintech company, we prioritize data security and compliance. Due to the sensitive nature of our work, we require individuals with a high level of integrity and trustworthiness to ensure adherence to financial regulations and industry standards.

Ready to be exceptional?Apply now!

Keen to know more?

Interested in joining our rocket ship?

To find out more about life atOzow, head over to our Careers Page here!

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Working hours: 9 am - 5 pm (Hybrid - In office 2 days per week)
Location: Observatory, Cape Town
Salary: R45,000 - R55,000 p/m depending on experience

We're on the search for a talented Performance Marketing Manager to join our Digital Agency. To excel in this role, you should have relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will be responsible for campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.

We're looking for someone with an entrepreneurial mindset and strong project management skills to champion the sales, systems, and processes for the department.

A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Team: We're a small team (13) and are looking for a like-minded individual who is down-to-earth, passionate, and a high-energy hard worker. This position is a great opportunity for someone wanting to join a growing agency and play a key role in helping us scale.

Core Skills & Knowledge:

• Paid Media Strategy
• Paid Media Management
• Strong Project Management
• eCommerce Growth Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Tracking Setup Experience
• Ad Copy Editing
• Reporting & Analysing Data
• Looker Studio Setup & Analysis
• Google Analytics & Event Tracking Setup
• Google Tag Manager Experience
• Team Management
• Thoughtful, Candid & Open Communication

Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology.

Daily Tasks & Responsibilities:

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Looker Studio
• Onboarding new paid ads accounts
• Ad copy editing/reviewing
• Campaign budget management/tracking
• Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google)
• Dashthis Reporting Tool (or similar)
• Looker Studio
• Google Analytics
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Quali fications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications
• Digital Marketing or Marketing qualification

Our client, in the Retail Industry, requires the services of a Marketing Campaign Manager to initiate, manage and report on key marketing projects.

Key performance areas:

• Relationship Building
• Brand Strategy Implementation
• Campaign Management
• Alignment of Communication and Advertising

The successful candidate must have:

• Matric with a B.Com degree in Marketing Management (or relevant qualification)
• At least 2-3 years relevant working experience with Marketing and/or Campaign Coordination environment will be advantageous.
• Previous working experience in a Retail environment will be advantageous
• Must have excellent knowledge of Marketing principles and practices
• Must have the ability to coordinate campaigns
• Computer literate – (Word, Excel, and Outlook)
• Must have excellent communication skills (written and verbal)
• Ability to lead a team
• Excellent planning and organizational skills
• Ability to follow instructions and procedures
• Ability to build and maintain relationships with clients
• Must have a valid driver’s license

Please note that only short listed candidates will be contacted.

If you do send an email to the recruiter directly: please state the position you are applying for

To be discussed during the interview stage.

About the company -  A fast-growing, social-led digital marketing agency working within the luxury and premium space is seeking a Paid Media & Performance Marketing Manager. The agency partners with high-end brands across luxury hospitality, premium property, and DTC sectors to deliver strategic expertise, creative excellence, and performance-driven advertising solutions.

Role overview -  We are looking for a Paid Media & Performance Marketing Manager to lead, manage, and optimise paid media campaigns across Meta, Google, and TikTok. This is a client-facing role requiring a deep understanding of platform-specific strategy, audience segmentation, creative collaboration, and performance analysis. The ideal candidate will bring a strong commercial mindset and a results-oriented approach to campaign delivery for premium and luxury brands.

Key responsibilities

Paid media strategy and execution

• Develop and implement full-funnel paid media strategies across Meta, Google, and TikTok, tailored to high-end clients.
• Manage campaign setup, ad placements, budget allocations, and bidding strategies.
• Conduct A/B testing across creatives, copy, audiences, and bidding models to maximise campaign effectiveness.
• Stay informed on platform updates, algorithm changes, and digital trends to enhance campaign performance.

Performance optimisation and analytics

• Monitor campaign performance using tools such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
• Analyse campaign data to identify opportunities for optimisation and improved ROI.
• Present clear performance reports, insights, and strategic recommendations to clients and internal stakeholders.
• Refine attribution models and multi-touchpoint journeys to inform media strategy.

Creative collaboration and audience targeting

• Work closely with creative and content teams to align paid media assets with platform requirements and brand guidelines.
• Leverage first- and third-party data to create segmented, high-performing campaigns.
• Drive results through intelligent targeting, including lookalike audiences and retargeting strategies.

Client and team collaboration

• Act as the paid media lead for assigned accounts, offering strategic counsel and campaign direction.
• Educate clients and internal teams on best practices, performance trends, and media planning.
• Collaborate cross-functionally with PR, influencer marketing, and organic content teams to deliver integrated campaigns.

What’s in it for you

• 21 days of holiday (excluding public holidays)
• Fully remote with SA
• Opportunity to work with a growing portfolio of top-tier luxury and lifestyle brands
• Supportive and creative working culture
• Room for career progression based on performance

REQUIREMENTS

Essential skills and experience

• Minimum of 3 years’ hands-on experience managing Meta, Google, and TikTok paid media campaigns.
• Strong proficiency with Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Good working knowledge of integrating paid media with post-click email retargeting (e.g. Klaviyo, Mailchimp) to connect lead generation campaigns with email marketing strategies.
• Proven ability to deliver ROI-focused campaigns with measurable business outcomes.
• Solid understanding of customer segmentation, audience building, and full-funnel marketing.
• Experience in using Google Analytics and other performance tracking tools.
• Previous exposure to premium, luxury, or high-end DTC brands is highly advantageous.

Key competencies

• Strong analytical and strategic thinking skills.
• Excellent communication skills with confidence in presenting to clients.
• Organised, deadline-oriented, and able to manage multiple priorities.
• Passionate about digital marketing and eager to stay ahead of emerging trends.

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