111 Marketing Manager jobs in Cape Town

The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with the company to achieve brand recognition, customer acquisition and growth, reactivation and retention. This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun’s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans.

The role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand the company's online digital audience with the overall aim of promoting the company's  online brand recognition and maximising the revenue potential for the business.

This will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels. The role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of the company.

• In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools
• Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
• Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry
• Drive innovation and development in the digital space
• Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
• Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
• Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns
• Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
• Project manage and monitor resource requirements for the development and amendment to technology and dashboards
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
• Shared accountability for developing and managing the budget and expense management for the function
• Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
• Develop and coach “the company's” high-performing digital marketing talent
• Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing
• Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies
• Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
• 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field 
• 10 years experience in integrated digital marketing including 5 years at a management level.
• Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
• Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Experience working in ambiguous environment on complex, large-scale, time-critical projects.
• Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Be responsible for the planning, implementation, and management of a non-profit organizations digital marketing channels , including website oversight and performance analysis.

KEY RESPONSIBILITIES

To execute the digital marketing plan in partnership with internal teams and global counterparts, covering the following key areas:

• Develop and lead organic and paid digital marketing strategies.
• Implement SEO, PPC, and manage Google Ads with cost efficiency.
• Oversee website content, updates, and analytics reporting.
• Use data insights to support decisions that drive donor and fundraising outcomes.
• Collaborate cross-functionally to optimize integrated campaign delivery.
• Monitor emerging digital trends and share innovations with the team.
• Manage CMS platforms and Linktree optimization.
• Deliver high-quality internal digital marketing performance reports.

EDUCATION, EXPERIENCE AND KNOWLEDGE

• Relevant degree in digital marketing or related field, with at least 3 years of experience in a similar role (preferably in the NPO sector).
• Skilled in CMS (preferably kontent.ai), social media platforms, and analytics tools.
• Experience with SEO, SEM, PPC, and campaign optimization.
• Strong content development, copywriting, and project management skills.
• Proficient in Microsoft Office; Photoshop and basic HTML are advantageous.
• Collaborative, adaptable, and open to occasional international travel.

SKILLS AND ABILITIES

• Strategic and creative approach to digital marketing planning.
• Strong data analysis skills to support evidence-based decisions.
• Proven success in managing Google Ads and SEO/PPC initiatives.
• Excellent communication and team collaboration.
• Flexible, proactive, and aligned with purpose-driven work.

The proposed salary for the role is apx R40k per month, but the option remains with the client to offer a market related salary considering the candidate's qualifications, skills, and experience

NOTE: We ONLY accept online applications. We do not consider direct applications via Whatsapp or email.

Be responsible for the planning, implementation, and management of a non-profit organizations digital marketing channels , including website oversight and performance analysis. KEY RESPONSIBILITIES To execute the digital marketing plan in partnership with internal teams and global counterparts, covering the following key areas:Develop and lead organic and paid digital marketing strategies. Implement SEO, PPC, and manage Google Ads with cost efficiency. Oversee website content, updates, and analytics reporting. Use data insights to support decisions that drive donor and fundraising outcomes. Collaborate cross-functionally to optimize integrated campaign delivery. Monitor emerging digital trends and share innovations with the team. Manage CMS platforms and Linktree optimization. Deliver high-quality internal digital marketing performance reports. EDUCATION, EXPERIENCE AND KNOWLEDGE Relevant degree in digital marketing or related field, with at least 3 years of experience in a similar role (preferably in the NPO sector). Skilled in CMS (preferably kontent.ai), social media platforms, and analytics tools. Experience with SEO, SEM, PPC, and campaign optimization. Strong content development, copywriting, and project management skills. Proficient in Microsoft Office; Photoshop and basic HTML are advantageous. Collaborative, adaptable, and open to occasional international travel. SKILLS AND ABILITIES Strategic and creative approach to digital marketing planning. Strong data analysis skills to support evidence-based decisions. Proven success in managing Google Ads and SEO/PPC initiatives. Excellent communication and team collaboration. Flexible, proactive, and aligned with purpose-driven work. The proposed salary for the role is apx R40k per month, but the option remains with the client to offer a market related salary considering the candidate's qualifications, skills, and experienceNOTE: We ONLY accept online applications. We do not consider direct applications via Whatsapp or email.

Digital Marketing Manager About Us: Talent Sam Talent Sam specializes in simplifying the hiring process for remote talent, connecting companies with highly skilled professionals from South Africa. We partner with companies across marketing, sales, ecommerce, finance, and healthcare, offering streamlined services that cover recruitment, HR, payroll, and compliance. Our rapid and effective hiring solutions reduce time-to-hire to under two weeks, providing cost-effective talent and a seamless experience. Our Culture: Collaborative, Innovative & Growth-Driven At Talent Sam, we embrace a culture that prioritizes innovation, collaboration, and diversity. We offer full-time employment, provide all needed equipment, and foster a positive, forward-thinking environment that enables people to thrive. We value growth, both personally and professionally, encouraging everyone to contribute to our mission of reshaping remote hiring. Role Overview: Digital Marketing Manager We’re looking for a driven, creative, and strategic Digital Marketing Manager to develop and execute a comprehensive marketing plan that will expand our reach, elevate our brand, and drive sales conversions. This role will focus on optimizing our digital presence across SEO, PPC, social media, and content marketing, utilizing data-driven insights to refine campaigns and maximize performance. The ideal person is well versed in all major digital marketing channels, highly driven, and thrives on challenge.Key Responsibilities SEO Strategy & Execution Define KPIs for SEO success, including traffic, impressions, clicks, and conversion rates. Create and maintain an SEO checklist of high-impact tasks to improve ranking and authority. Develop content consolidation and keyword optimization plans to eliminate cannibalization and boost rankings. Implement URL cleanup strategies and monitor recent Google AI updates to maintain ranking. Use tools like GA4 to monitor performance and provide actionable insights. Content Marketing & Social Media Plan and execute a content strategy across blogs, social media, and website pages that aligns with SEO and brand goals. Build out content campaigns that tell Talent Sam’s story and attract qualified leads. PPC and Paid Social Campaigns Develop and manage PPC and paid social campaigns on platforms like Google Ads, Linked In, and Meta to drive traffic and conversions. Conduct in-depth keyword research and competitive analysis to identify high-impact search terms. Implement A/B testing to determine high-performing ad copy, landing pages, and other elements. Optimize "buy intent" pages to increase organic ranking and conversion rates. Performance Analysis & Reporting Track, analyze, and report on campaign performance using Google Analytics, Google Search Console, and other analytics tools. Use data insights to improve strategy, refine campaigns, and enhance user experience. Client and Stakeholder Collaboration Partner with cross-functional teams to align marketing initiatives with business objectives. Build relationships with media, industry influencers, and strategic partners to amplify reach. Skills & Qualifications 5+ years of experience in digital marketing, with a focus on SEO, PPC, and social media. Bachelor’s degree in Marketing, Business, or related field; advanced degrees or certifications are a plus. Proven track record of managing and optimizing digital campaigns that drive measurable results. Proficient in SEO and PPC tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Tag Manager). Exceptional project management skills with a results-oriented mindset. Excellent written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced environment. Why Talent Sam? Join a high-growth company transforming the global workforce. Work in a flexible, innovative environment with opportunities for growth. Competitive salary and benefits. If you’re a creative, data-driven marketing expert ready to make an impact in the world of remote hiring, we’d love to meet you. Apply today and help us redefine remote talent solutions at Talent Sam! #J-18808-Ljbffr

About the client: This forward-thinking property developer is highly successful and growing rapidly building on the principles of design excellence, sustainability, and community enrichment, their developments boast beautiful and intuitively designed apartments situated in thriving neighbourhoods. Joining this dynamic company will provide you with the opportunity to take your career to the next level whilst working alongside passionate individuals who are advocates of city living. As a member of this team, you will have the opportunity to be actively involved in the development of cutting-edge and high-scale projects, and to make a significant contribution to the continued growth and success of the company as well as your own career. What you will be doing: Develop and implement brand strategies that align with business goals, ensuring clear and consistent messaging across all marketing channels.Conduct regular brand audits and market research to fine-tune positioning and strengthen our presence in the market.Direct lead generation strategies through SEO, PPC, social media, content marketing, and email campaigns, while managing paid ads on platforms like Google Ads, Facebook, and LinkedIn.Work closely with the sales team to generate and nurture high-quality leads, ensuring smooth tracking and management through Salesforce.Oversee social media presence and website, keeping both fresh, engaging, and optimised for lead generation and customer interaction.Collaborate with external agencies, designers, and freelancers to create impactful marketing materials that showcase our client's expertise in property development.Monitor campaign performance and website traffic, using analytics to refine strategies and continually improve results.Provide regular reports on key metrics and marketing successes to leadership, while managing relationships with external partners to ensure top-notch marketing outputs. What you need: A relevant tertiary qualification, as well as certifications in Google Ads, Google Analytics, or similar would be beneficial.3-5 years of experience in brand management or digital marketing, with a strong focus on lead generation, campaign management, and measurable brand growth.Experience in the property development or real estate sector is highly desirable, along with expertise in customer relationship management within this industry.Proven success in using digital marketing channels like SEO, SEM, PPC, email marketing, and social media to drive lead generation and brand awareness.Proficient with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and CRM platforms like Mailchimp and Salesforce.Strong analytical skills, able to interpret complex data to develop actionable strategies, optimise marketing spend, and improve ROI.Creative thinker with a passion for content creation, storytelling, and developing innovative marketing ideas to engage customers and promote the brand.Excellent organisational and communication skills, managing multiple projects and collaborating effectively with internal teams and external agencies. Job ID: J PS Even if you feel you don’t have all the skills listed or if this spec isn’t what you are looking for, feel free to send your CV as we probably have other opportunities that could interest you. For a more comprehensive and updated list of opportunities that we have on offer, do visit our website -

Social Media & Digital Marketing Manager

Location: Bellville - Cape Town

Salary: 33K-43K CTC (Dep On Exp).

Are you a passionate and detail-oriented designer with a talent for creating visually compelling brand content?

Being responsible for executing both the organic digital marketing strategy,, apply now!

Minimum qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Brand Communications, Media
• Studies, Journalism, Public Relations, Visual Communication, or a related field.
• 3+ years of hands-on experience in social media and digital marketing, preferably in a
• premium, design-led or lifestyle brand environment.

Responsibilities:

• Develop and manage the content calendar across Instagram, Facebook, Pinterest,
• TikTok, LinkedIn and other relevant platforms.
• Work with our copy editor to create compelling captions and social copy aligned to our
• tone of voice.
• Collaborate with designers, stylists, and photographers to create visually engaging
• Community management: respond to comments, messages and DMs; grow and engage
• our online audience.
• Manage and optimise paid digital campaigns across Facebook, Instagram and Google.
• Brief, coordinate and review work with the external digital marketing agency.
• Analyse performance data across paid and organic efforts; generate monthly reports
• and apply learnings.
• Identify and manage influencer partnerships and brand collaborations.
• Stay on top of social, digital and e-commerce trends.

Advantageous:

• Strong understanding of social media platforms, trends, and content best practices.
• Experience in both organic social media and paid digital advertising (Meta and Google Ads).
• Honors degree in Marketing, Brand Management, or Strategic Communication.
• Knowledge of e-commerce and digital marketing performance metrics.

Certifications (preferred but not required):

• Google Ads Certification (Search or Display)
• Meta (Facebook) Certified Digital Marketing Associate or Media Buying Professional
• Google Analytics Certification
• Digital Marketing Certificate from reputable organization
• Short courses in copywriting, content creation, or visual communication

Technical skills:

• Proficiency in Meta Business Suite, Google Ads, Google Analytics, and social scheduling
• tools (e.g. Buffer)
• Strong copywriting and visual communication abilities
• Basic design or layout skills (Canva or Adobe Creative Suite) will be an advantage
• Strong organizational and project management skills and familiarity with platforms like Asana

Apply Now! Subject Line Social Media & Digital Marketing Manager.

Looking forward to meeting you.

Social Media & Digital Marketing Manager Location: Bellville - Cape Town Salary: 33 K-43 K CTC (Dep On Exp). Are you a passionate and detail-oriented designer with a talent for creating visually compelling brand content? Being responsible for executing both the organic digital marketing strategy,, apply now! Minimum qualifications: Bachelor’s degree in Marketing, Digital Marketing, Brand Communications, Media Studies, Journalism, Public Relations, Visual Communication, or a related field. 3+ years of hands-on experience in social media and digital marketing, preferably in a premium, design-led or lifestyle brand environment. Responsibilities: Develop and manage the content calendar across Instagram, Facebook, Pinterest, Tik Tok, Linked In and other relevant platforms. Work with our copy editor to create compelling captions and social copy aligned to our tone of voice. Collaborate with designers, stylists, and photographers to create visually engaging Community management: respond to comments, messages and DMs; grow and engage our online audience. Manage and optimise paid digital campaigns across Facebook, Instagram and Google. Brief, coordinate and review work with the external digital marketing agency. Analyse performance data across paid and organic efforts; generate monthly reports and apply learnings. Identify and manage influencer partnerships and brand collaborations. Stay on top of social, digital and e-commerce trends. Advantageous: Strong understanding of social media platforms, trends, and content best practices. Experience in both organic social media and paid digital advertising (Meta and Google Ads). Honors degree in Marketing, Brand Management, or Strategic Communication. Knowledge of e-commerce and digital marketing performance metrics. Certifications (preferred but not required): Google Ads Certification (Search or Display) Meta (Facebook) Certified Digital Marketing Associate or Media Buying Professional Google Analytics Certification Digital Marketing Certificate from reputable organization Short courses in copywriting, content creation, or visual communication Technical skills: Proficiency in Meta Business Suite, Google Ads, Google Analytics, and social scheduling tools (e.g. Buffer) Strong copywriting and visual communication abilities Basic design or layout skills (Canva or Adobe Creative Suite) will be an advantage Strong organizational and project management skills and familiarity with platforms like Asana Apply Now! Subject Line Social Media & Digital Marketing Manager. Looking forward to meeting you.

HuntWave – Cape Town, Western Cape, South Africa

Overview

Our client in the retail fashion space is looking for a passionate, hands-on Marketing Manager to lead our client's creative and brand strategy. This person will shape how our client shows up across all touchpoints. The role is both strategic and deeply executional: You’ll be responsible for defining brand identity while rolling up your sleeves to bring it to life through content, photography, and digital platforms.

Key Responsibilities

• Own our client's brand narrative, tone, and visual identity across all channels.
• Produce & brief marketing plans & seasonal campaigns.
• Develop and oversee monthly content calendars that align with business and campaign objectives.
• Manage and execute photoshoots - from styling to direction - to produce high-quality content for social and marketing assets.
• Work closely with the rest of the marketing team to ensure messaging consistency across digital and in-store platforms.
• Brief and collaborate with internal design resources on creative assets.
• Monitor brand performance and use insights to evolve creative and campaign direction.

Qualifications

• 3+ years experience in brand or content roles, ideally in fashion or youth-driven brands.
• A strong portfolio of content work across Instagram, TikTok, and other digital channels.
• Excellent eye for fashion, styling, photography and visual storytelling.
• Self-starter attitude - willing to build, test and iterate quickly.
• Must thrive in a fast-paced, high-output startup environment.
• Based in Cape Town and comfortable working from the office when needed - most likely twice a week.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting

#J-18808-Ljbffr

Marketing Manager

Location: Head Office, Sea Point (Cape Town)

Reports to: Chief of Staff & CEO

Manages: Marketing Coordinator

About Totalstay️

At Totalstay️, we’re not just in hospitality, we’re shaping its future. Over the last decade, we’ve redefined what it means to stay local, building one of South Africa’s most dynamic aparthotel brands. Today, with over 700+ keys across multiple properties, we blend design‑forward spaces, technology, and unforgettable guest experiences to create stays worth telling stories about.

Our next chapter is about scaling our brand presence, growing our direct bookings, and ensuring every guest finds their perfect story with us. That’s where you come in.

Stay for the story. Shape the brand. Make your mark.

WHAT YOU WILL DO

The Marketing Manager will design and implement a robust, insight-driven marketing strategy with a key focus on direct bookings and revenue growth. This role requires a hands-on strategist who is equally comfortable with high-level planning and collaborating on execution with the Marketing Coordinator and external partners.

You will work closely with the Head of Revenue to ensure campaigns are perfectly timed around events, seasons, and other calendar moments to optimise occupancy and RevPAR.

Strategy & Planning

• Develop a comprehensive marketing strategy aligned with business goals, focusing on increasing direct bookings and revenue growth.
• Design and implement a robust annual marketing plan covering all direct and indirect channels, ensuring a consistent brand presence.
• Collaborate with the Head of Revenue and Key Accounts Manager to align campaigns with special events, seasonal peaks, and booking trends.
• Develop and manage the sales and marketing roadmap , ensuring measurable KPIs and ROI are met.

Direct Marketing & Paid Media

• Conceptualise and lead all direct marketing initiatives , including E-mail Campaigns , Google Ads, paid social, programmatic advertising, and retargeting campaigns , to drive conversions.
• Optimise paid media budgets to maximise ROAS and reduce reliance on third-party OTAs.
• Analyse performance data to continuously improve campaign effectiveness.

Social Media & Content Strategy

• Conceptualise, plan and oversee social media campaigns , ensuring platforms reflect the overall brand and marketing strategy.
• Collaborate with the Marketing Coordinator to produce content calendars , social visuals, and campaign assets that drive engagement and bookings.
• Work with content creators and agencies where needed to enhance creative output.

Collaboration & Leadership

• Lead and mentor the Marketing Coordinator , ensuring smooth execution of all campaigns and day-to-day activities.
• Partner with internal teams (revenue, operations, guest experience) to ensure marketing is aligned with broader business initiatives.
• Manage external agencies or freelancers when required (e.g., PPC specialists, creative agencies).

Analytics & Reporting

• Monitor, measure, and report on marketing performance and ROI.
• Make data-driven recommendations to continuously refine strategies.

WHAT WE EXPECT FROM YOU

• Bachelor’s degree or equivalent experience in Marketing, Digital Marketing, or Communications.
• 3–5 years of marketing management experience , preferably in hospitality, travel, or e-commerce.
• Proven ability to develop and execute a full-funnel marketing strategy .
• Expertise in Google Ads, Meta Ads, and paid media platforms with a track record of improving conversions and lowering CPA.
• Strong understanding of SEO, programmatic advertising, and digital analytics .
• Experience managing social media campaigns and content calendars .
• Highly organised with excellent project management skills.
• Comfortable working with data, analysing trends, and reporting on KPIs.
• Leadership qualities with prior team management experience .

WHY JOIN US?

When you join Totalstay, you’re stepping into a world where your ideas matter! We offer:

• A competitive salary package tailored to your skills.
• Hands-on training in revenue management principles from industry experts.
• Opportunities for professional growth within an inclusive culture that values innovation.
• A collaborative environment where your contributions make a real difference!
• Perks: Enjoy a friends and family discount on our properties, participate in a fun company culture, and benefit from our rewards and recognition programs.

ONE LAST POINT

We do everything we can to get through applications as quickly as possible and respond individually, but it's not always possible considering the amount of applicants received on a daily basis across the various vacancies. While we understand answering pre-screening questions may be tedious, it also helps to ensure your application stands out. If you do not receive a response from us within 3-4 weeks of applying, please consider your application unsuccessful.

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