173 Brand Manager jobs in South Africa

An exciting opportunity has become available for an experienced and passionate Brand Manager to join the dynamic marketing team of a global premium FMCG leader. This role offers the chance to work on a category-leading product portfolio with strong international equity, and to contribute to both short-term results and long-term brand strategy in the South African market.

Position Purpose :

This role is responsible for developing and executing brand strategies that drive sustainable sales growth and profitability. You will translate global brand positioning into impactful local market strategies, lead cross-functional initiatives, and collaborate with key internal and external stakeholders to bring your vision to life in trade, communication, and innovation.

Brand Strategy & Execution

Lead 3+ year brand planning and align local strategy with global guidelines.

Build and execute annual marketing and A&P plans that support brand equity and sales targets.

Own the full marketing calendar and campaign execution in partnership with agencies and commercial teams.

Conduct trade visits and consumer research to stay close to shopper behaviour and insights.

Commercial and P&L Management

• Take ownership of the brand portfolio P&L in conjunction with the line manager.

Manage SKU optimisation, pricing strategy, and pack development for profitability.

Collaborate with Trade Marketing, Key Accounts, and Controlling teams to convert brand strategy into commercial wins.

Present brand strategies and new initiatives to senior management and global stakeholders.

Work cross-functionally across departments including Sales, Supply Chain, Finance, and Global Marketing.

Support team learning and actively contribute to a high-performance, idea-driven culture.

Who We’re Looking For :

Completed Bachelor's or Master’s degree in Marketing, Business, or related field.

3–5 years' experience in brand marketing within a leading FMCG company.

Strategic thinker with strong project management, organisational and communication skills.

Passionate about consumer trends and insight-led brand development.

Confident, driven and collaborative team player who thrives in a fast-paced environment.

Strong analytical ability and commercial acumen.

Proficiency in Microsoft Office and familiarity with tools like IRI or Nielsen .

Entrepreneurial mindset and growth orientation

Strong presentation and negotiation skills

Attention to detail and executional excellence

Ability to manage complexity and competing priorities

Adaptable and solutions-oriented

This is an excellent opportunity for a brand builder with a global mindset and local agility, ready to make an impact in a premium category.

An exciting opportunity has become available for an experienced and passionate Brand Manager to join the dynamic marketing team of a global premium leader. This role offers the chance to work on a category-leading product portfolio with strong international equity, and to contribute to both short-term results and long-term brand strategy in the South African market.

Position Purpose :

This role is responsible for developing and executing brand strategies that drive sustainable sales growth and profitability. You will translate global brand positioning into impactful local market strategies, lead cross-functional initiatives, and collaborate with key internal and external stakeholders to bring your vision to life in trade, communication, and innovation.

Brand Strategy & Execution

Lead 3+ year brand planning and align local strategy with global guidelines.

Build and execute annual marketing and A&P plans that support brand equity and sales targets.

Own the full marketing calendar and campaign execution in partnership with agencies and commercial teams.

Conduct trade visits and consumer research to stay close to shopper behaviour and insights.

Commercial and P&L Management

• Take ownership of the brand portfolio P&L in conjunction with the line manager.

Manage SKU optimisation, pricing strategy, and pack development for profitability.

Collaborate with Trade Marketing, Key Accounts, and Controlling teams to convert brand strategy into commercial wins.

Present brand strategies and new initiatives to senior management and global stakeholders.

Work cross-functionally across departments including Sales, Supply Chain, , and Global Marketing.

Support team learning and actively contribute to a high-performance, idea-driven culture.

Who We’re Looking For :

Completed Bachelor's or Master’s degree in Marketing, Business, or related field.

3–5 years' experience in brand marketing within a leading FMCG company.

Strategic thinker with strong project management, organisational and communication skills.

Passionate about consumer trends and insight-led brand development.

Confident, driven and collaborative team player who thrives in a fast-paced environment.

Strong analytical ability and commercial acumen.

Proficiency in Microsoft Office and familiarity with tools like IRI or Nielsen .

Entrepreneurial mindset and growth orientation

Strong presentation and negotiation skills

Attention to detail and executional excellence

Ability to manage complexity and competing priorities

Adaptable and solutions-oriented

This is an excellent opportunity for a brand builder with a global mindset and local agility, ready to make an impact in a premium category.

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SUMMARY:

We are recruiting for a Brand Manager to oversee the development and implementation of marketing strategies to drive brand growth. The successful candidate will be responsible for managing all aspects of brand marketing, including market research, product development, and brand positioning. Salary: R4000 - R5000 CTC depending on experience.

Recruiter:

Rad Resources

Job Ref:

PTA000405/JR

Date posted:

Wednesday, June 18, 2025

Location:

Pretoria, South Africa

SUMMARY:

We are recruiting for a Brand Manager to oversee the development and implementation of marketing strategies to drive brand growth. The successful candidate will be responsible for managing all aspects of brand marketing, including market research, product development, and brand positioning. Salary: R4000 - R5000 CTC depending on experience.

POSITION INFO:

• Strong creative and analytical skills
• Deep understanding of retail marketing
• Bachelors degree in Marketing, brand management or related
• 4+ years experience in brand and retail marketing
• Campaign development

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Advertising Services

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POSITION INFO:

Our Client, a leader in the Hospitality and Entertainment industry is seeking a Brand Manager to join their team based in Johannesburg.

• Matric
• Bachelor’s Degree in Marketing or Business Administration or a related field
• 3-5 years’ experience as a Brand Manager, in both traditional and social media aspects
• Strong understanding of consumer behavior, market dynamics and branding principles
• High attention to detail
• Service orientated and standards of high quality
• Excellent analytical and problem-solving skills
• Creative thinker with a strategic mindset.
  
  

• Matric
• Bachelor’s Degree in Marketing or Business Administration or a related field
• 3-5 years’ experience as a Brand Manager, in both traditional and social media aspects
• Strong understanding of consumer behavior, market dynamics and branding principles
• High attention to detail
• Service orientated and standards of high quality
• Excellent analytical and problem-solving skills
• Creative thinker with a strategic mindset.
  
  

• Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.
• Conduct market research to understand consumer trends, competitors and industry insights.
• Collaborate with internal teams such as graphic design team and Product Owner to align brand and marketing objectives and develop marketing plans.
• Create and manager brand budgets.
• Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels.
• Develop and implement marketing tactics and activations to promote consumer engagement.
• Monitor and analyze brand performance metrics and provide regular reports to management.
• Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with
• Gaming Board compliance.
• Build and manage relationships with keys stakeholders, including agencies, media partners and vendors.
• Manage and implement product launches, events and activations and coordinate with relevant teams.
  
  
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Advertising Services

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Are you experienced in overseeing and executing brand-related signage projects from inception to completion?

Do you have experience in developing and executing project plans for brand-specific signage initiatives?

Do you have strong project management skills, knowledge of signage production processes, and the ability to drive cross-functional collaboration?

Our client, leading custom signage company based in Cape Town is looking to hire a dynamic, passionate, confident, proactive and meticulous Brand Project Manager .

Reporting to the Operations Manager, the main purpose of the role will be to oversee and execute brand-related signage projects from inception to completion.

This role involves strategic planning, stakeholder coordination, and ensuring that signage projects align with the brand’s identity, customer requirements and company goals.

The ideal candidate will have strong project management skills, knowledge of signage production processes, and the ability to drive cross-functional collaboration.

Location : Cape Town

ESSENTIAL: Grade 12 / Matric

ESSENTIAL: Valid driver’s licenseand ability to operate company vehicles.

ESSENTIAL: Bachelor’s degree in Project Management, Marketing, Business Administration, Graphic Design, or a related field.

ESSENTIAL: Experience with signage production processes, materials, and installation.

ESSENTIAL: Develop and execute project plans for brand-specific signage initiatives.

ESSENTIAL: Manage timelines, budgets, and resources for signage projects.

ESSENTIAL: Ability to manage multiple signage projects in a fast-paced environment.

Key Duties & Responsibilities:

• Develop and execute project plans for brand-specific signage initiatives.
• Costing / quotations for brand specific projects.
• Coordinate with internal teams (e.g., design, production, installation) to ensure project success.
• Manage timelines, budgets, and resources for signage projects.
• Ensure brand consistency across all signage deliverables, including materials, colours, and messaging.
• Conduct market research to align signage projects with industry trends, regulations, and customer needs.
• Monitor project performance using key performance indicators (KPIs).
• Oversee relationships with external vendors, fabricators, and installation teams.
• Identify risks and develop mitigation strategies to ensure smooth project execution.
• Ensure compliance with industry standards, safety regulations, and company policies in signage production.
• Stay updated on best practices, innovations, and sustainable solutions in the signage industry.

Key Skills and Attributes:

• Strong organizational and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Experience with signage production processes, materials, and installation.
• Ability to manage multiple signage projects in a fast-paced environment.
• Strong leadership and team collaboration skills.

Discover excellence in diverse sectors with The Faircape Group. As a dynamic group, we specialize in Healthcare, Retirement Holdings, Telecommunications, ISP services, Infrastructure installation, Power Management, Property Management, and more. Join us on a journey of innovation and service excellence.

The Faircape Group is recruiting for a Brand Manager to lead the marketing and sales for our Internet ISP and Fibre providing company, Faircom, as well as other brands with the Group.

Faircom is a leading Internet Service Provider (ISP) that connects you to the Internet through High-Speed & Uncapped Fibre solutions, Wireless Fibre packages and VoIP connections.

At Faircape, we value our employees and offer a range of benefits, including:

• Quarterly performance bonuses – your hard work deserves to be rewarded!
• Long service leave – we appreciate and recognize your dedication.
• Onsite Barista – enjoy free, barista-made coffee!
• Subsidised vending machine snacks – quick energy boosts when you need them.
• Discounted internet (ISP) packages – stay connected at a reduced cost.
• Fixed flexi-time (07:00 - 18:00) – supporting work-life balance.
• Subsidised parking – making your commute hassle-free.

The opportunity for growth is extensive within the Group - the candidate needs to be passionate about marketing and inspired by growth.

Specific duties include, but are not limited to:

Marketing:

• Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
• Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
• Utilize SEO tactics to maximize content visibility.
• Manage marketing campaign planning, implementation, and oversight.
• Handle traffic responsibilities by assigning tasks and managing timelines.
• Analyze brand positioning and consumer insights.
• Research target markets, industry trends, and competitor activities.
• Develop PPC and Social Media strategies with budget and implementation plans.
• Create engaging content and manage social media communities.
• Contribute to crafting marketing and communication strategies.
• Translate brand elements into actionable plans.
• Analyze campaign performance and ROI.
• Develop effective digital marketing campaigns for brand growth.
• Generate creative concepts and execute on assigned brands.
• Build relationships with external stakeholders.
• Plan, manage and participate in field marketing activations.
• Maintain website branding, copy, and product packages on FNO websites.

Leads Generation:

• Identifying target audience by understanding demographics, interests, and needs of potential customers.
• Create marketing campaigns and materials to attract the attention of the target audience.
• Complete site/building visits and interact with prospective customers.
• Direct marketing to key clients and prospects.
• Research and maintain lead generation database.
• Conduct client or market surveys to obtain information about potential leads.
• Arrange and participate in on-site activations.
• Provide accurate and timely information to management.

Qualifications:

• Tertiary Qualification in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or a related field would be highly beneficial.

Experience and Knowledge:

• Experience in marketing in the ISP industry will be a distinct advantage.
• Experience with research and maintaining databases.
• Must have hands-on campaign management experience.
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console.
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Proven ability to develop brand and marketing strategies and communicate recommendations to management.
• Advanced writing and language skills.

Skills & Attributes:

• Analytical aptitude.
• Adaptability.
• Project Management.
• Digital Marketing proficiency.
• Leadership skills.
• Strategy Development.
• Deadline driven.
• Discipline – with regard to task completion and accuracy of data.
• Organised, with an eye for detail - able to prioritise a varied workload.
• Excellent computer skills.
• Excellent communication skills.
• Proven organisational skills.
• Results-driven.
• Ability to professionally present information (verbal/written) to top management.
• Be creative.
• Be a team player with excellent interpersonal skills.
• Business acumen.

Specific Requirements:

• Clear health record.
• Clear criminal record.
• Clear credit record.
• Contactable references.

Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45-minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00.

Faircape offers a market-related salary. The amount offered will be dependent on qualifications, experience, and other market-related factors.

To see more about Faircape and what we have to offer go and look at our informative website.

Job Description: Brand Manager

Position : Brand Manager

Department : Marketing

Location : Cape Town

Reporting to : Marketing Manager

Purpose of the Role

To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa.

KEY RESPONSIBILITIES

Business Performance

• Formulation of brand strategy and long-term growth plans to drive market share growth.
• Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
• Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.
• Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market.
• Analysis of brand strategy and performance and effect changes as needed.
• Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to drive sell-out and alleviate any sales deficits.
• Effectively set global sell out targets for the brands with the sales team.
• Effective adaption of global strategies to suit the SA market and to meet the retailer’s expectations.
• Effective and regular business reviews to ascertain challenges and opportunities.
• Together with Marketing Manager, monitor retail prices in the market to ensure the brand remains competitive, while at the same time monitoring brand ex works and forex trends and formulating strategies to manage pricing effectively.
• Together with the sales team, manage distribution and review to ensure that the brand follows international guidelines and strategy, at the same time ensuring that doors deliver ROI by reaching minimum turnover levels.
• Inventory management to ensure brand stock levels in house meet both the brand and organisational requirements, including accurate promotional forecasting.
• Brand reporting

Stakeholder engagement and management

• Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
• Work with all stakeholders to gain maximum exposure for the brand
• Co-ordination and implementation of PR activity

Budget and Financial Management

• Management of marketing budget
• Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
• Ensuring achievement of wholesale budgets across all retailers
• Ensuring market share growth across all retailers

COMPETENCIES

• Deciding and Initiating Action
• Working with People
• Writing and Reporting
• Persuading and Influencing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations
• Adapting and responding to change
• Coping with pressures and setbacks
• Analysing
• Entrepreneurial and commercial thinking

SKILLS

• Strong understanding of Brand management & Marketing concepts
• Willing and able to work on both strategy and operational subjects
• Attention to detail
• Proactivity, adaptability & flexibility
• Multitasking
• Strong interpersonal skills
• Negotiation skills
• Communication skills
• Business acumen

MINIMUM REQUIREMENTS/QUALIFICATIONS

Business/Marketing degree

5 years relevant experience in the cosmetics industry

Must have experience in building make-up and skincare brands

Prestige Cosmetics Group is an equal employment opportunity company that is committed to diversity.

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Brand Manager Wanted – Fourways

Are you a creative and strategic thinker with a passion for building powerful brands? A leading hospitality and entertainment company is looking for a

Recruiter:

Edge Executives

Job Ref:



Date posted:

Tuesday, May 13, 2025

Location:

Johannesburg, South Africa

SUMMARY:

POSITION INFO:

Brand Manager Wanted – Fourways

Are you a creative and strategic thinker with a passion for building powerful brands? A leading hospitality and entertainment company is looking for a Brand Manager to take their brand to the next level!

What You’ll Do:

• Develop and execute impactful brand strategies
• Conduct market research to stay ahead of trends
• Drive marketing campaigns across digital & traditional platforms
• Collaborate with creative teams to bring ideas to life
• Monitor brand performance and optimize for success
• Manage product launches, events & activations
  
  

• Bachelor’s degree in Marketing/Business
• 3-5 years’ experience as a Brand Manager
• Strong expertise in both traditional & social media
• Creative, analytical & detail-oriented mindset
• A self-starter with a passion for brand excellence
  
  
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Advertising Services

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• Support the development and execution of the overall brand and product strategy
• Contribute to brand and product strategy by analysing market trends, insights, and statistical data.
• Create and implement integrated marketing communications (ATL, BTL and digital) that inspire, passion, belief and pride in the brand
• Oversee the management of brand collateral
• Assist the Senior Brand Manager on innovative growth strategies, product development, pricing and new launches to address market gaps and establish leadership in the category
• Implement and manage digital activation strategy across the brand
• Coordinate and manage the planning and execution of both internal and external brand events
• Design and maintain the internal and corporate communication plan
• Manage company profile across social media platforms
• Develop and maintain digital metrics and benchmarks to measure the quality of growth and engagement

• Grade 12 Certificate & National Diploma in Marketing
• Digital Marketing Certification
• Proficient in social media marketing, SEO, website traffic analysis, and various digital platforms
• Skilled in delivering presentations to cross-functional teams
• Strong communication abilities
• Expertise in data analysis and interpretation
• Creativity and conceptualisation skills

• Email your comprehensive CV to .
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
• We reserve the right to only conduct interviews with candidates of choice.
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.