52 Seo Specialist jobs in Cape Town

Fishgate has an exciting opportunity available for a dynamic SEO Specialist who will be responsible for developing, optimizing, and implementing SEO strategies for a variety of clients.

• A minimum of two years experience developing and executing SEO campaigns
• Experience using SEO software such as Google Analytics or Adobe Analytics
• An excellent understanding of search engine algorithms and ranking strategies
• Knowledge of keyword research and data mining tools
• Ability to conduct a competitive analysis of other companies
• Excellent written and verbal communication skills
• Ability to work under pressure and analyze high volumes of data daily
• Familiarity with the workings of WordPress or other Content Management Systems

Responsibilities:

• Create optimization strategies to improve search engine rankings for our clients
• Conduct SEO keyword research to be used throughout each client’s website
• Establish measurable goals to track the progress resulting from our efforts
• Monitor daily performance metrics to understand how each SEO strategy is performing
• Collaborate and maintain open communication with other team members to manage the SEO strategy effectively and keep goals aligned
• Update website content and links to enhance SEO and rankings
• Write engaging, high-quality website content, including but not limited to blog posts, page titles & descriptions, etc.

About the Company
A fast-growing UK-based fintech that provides revenue-based financing to small and medium-sized businesses. Using a tech-driven lending platform , they enable companies to access unsecured funding of up to £500,000 in as little as 24 hours, with repayments linked to future card sales. Having expanded into Ireland and won multiple industry awards, the company is focused on helping SMEs grow with speed, flexibility, and transparency.

Role Overview
We're looking for a hands-on digital marketing specialist with solid experience in both PPC and SEO . This is not an agency management role; we want someone who can execute campaigns directly and drive measurable performance. The role also offers exposure to a variety of marketing and tech-related projects , so versatility and problem-solving ability are key.

Experience & Profile

• 3-8 years of experience in digital marketing (flexible, with preference for ambitious, growth-oriented candidates)
• Proven track record in managing and optimizing PPC campaigns (Google Ads, Meta, etc.) and executing SEO strategies (technical + content)

• Strong analytical mindset with the ability to report, track, and iterate campaigns for performance

• Hands-on, resourceful, and comfortable working without heavy reliance on external agencies

Compensation & Benefits

• Salary: R45,000 - R70,000 per month

• 13th cheque paid in December

• Benefits : Comprehensive package being rolled out within the next 6 months (including medical aid and insurance schemes for SA employees)

Location & Working Model

• Cape Town preferred , working at least 3 days a week in the office

• Exceptional candidates outside of Cape Town may be considered

A multi-national, leading supplier of products for a variety of industries is looking for a highly energized, dynamic, digital marketing individual to join their team and help drive growth in their sales and customer base!

Requirements:

1. Bachelor's degree in marketing, communications, journalism, or a related field.
2. Proven experience in digital content writing, with a strong portfolio of blog articles and web content. (please be prepared to share content portfolio if you make it to interview)
3. Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
4. Proficiency in WordPress content management system (CMS).
5. Sound knowledge of SEO best practices, keyword research, and on-page optimisation.
6. Experience in project management and coordinating content production across multiple campaigns.
7. Familiarity with email marketing and writing landing page content for nurture journeys.
8. Ability to adapt writing style and tone of voice to different brands and target audiences.
9. Strong research skills and the ability to understand information from various sources.
10. Attention to detail and a commitment to delivering high-quality work.
11. Creative mindset with the ability to generate ideas for content optimisation.
12. Strong organisational and time management skills, with the ability to prioritise tasks and meet deadlines.

Position Overview:

As a Senior Online Marketing Executive specialising in Content Optimisation, you will play a crucial role in supporting the company’s businesses by creating and optimising digital content for SEO growth.

Your primary responsibility will be to support the Digital Leads and Businesses to have a strong monthly blog strategy and ensure internal and external content is delivered in a timely manner, aligning with strong SEO-related content and the respective tones of voice for each brand.

Secondary to this is ensuring new on-page content is improved from Content Audits conducted by our technical audit team.

Working closely to support the digital leads to ensure new content created on-page is correct, makes sense, and improves SEO visibility for the websites. As an experienced digital content writer, you will be adept at understanding briefs, conducting research, and incorporating SEO best practices.

This role is integral to the expansion of our digital marketing content growth strategy for 2024.

Key Responsibilities:

1. Content Creation and Optimisation:
   • Develop a content plan strategy with the Digital leads for each business.
   • Write engaging and informative blog briefs for externally written blogs for multiple client businesses, and create additional briefs for internally written blogs.
   • Ensure that the new content is optimised for search engines and adheres to best practices in SEO.
   • Support Digital Leads to perform keyword research and analysis to incorporate relevant keywords into the content.
   • Adapt your writing style and tone of voice to match the requirements of each business.
2. WordPress Management:
   • Demonstrate a high level of proficiency in WordPress, including content creation, formatting, and publishing.
   • Upload and manage blog content, ensuring proper categorisation, tagging, and metadata optimisation for SEO.
   • Collaborate with the web development team to ensure a smooth user experience.
3. Project Management and Campaign Briefs:
   • Prioritise and schedule content creation tasks, managing multiple projects simultaneously.
   • Collaborate with cross-functional teams to coordinate campaign briefs.
   • Demonstrate excellent project management skills, ensuring that content production stays on track.
4. Landing Page Content for Nurture Journeys:
   • Work closely with the Email Marketing Team to develop persuasive landing page content.
   • Apply your understanding of customer segmentation and buyer personas to craft personalised content.
   • Collaborate with the digital team to ensure that the landing pages are visually appealing and optimised for lead generation.
5. Continuous Improvement and Strategy:
   • Stay informed about the latest industry trends, content marketing strategies, and SEO techniques.
   • Provide recommendations for content optimisation based on performance analysis and user feedback.
   • Contribute to the development of the digital marketing strategy for the client.

We are excited to offer a new role in the UK marketing division - Senior Online Data Marketing Executive - based in WC, located in the area of Claremont, Cape Town.

As a Senior Online Data Marketing Executive, you will play a crucial role in supporting Rentokil Initial's businesses by creating and optimising digital content for SEO growth. Your primary responsibility will be to support the Digital Leads and Businesses in maintaining a strong monthly blog strategy and ensuring timely delivery of content that aligns with SEO best practices and brand tones. Additionally, you will improve on-page content based on Content Audits and collaborate closely with the digital team to enhance SEO visibility.

1. Content Creation and Optimisation:
   • Develop content strategies with Digital Leads for each business.
   • Create and manage blog briefs for external and internal content creation, ensuring clarity and timeliness.
   • Optimize content for search engines, incorporating relevant keywords through keyword research and analysis.
   • Ensure content adheres to brand voice and guidelines.
2. WordPress Management:
   • Proficiently manage content creation, formatting, and publishing on WordPress.
   • Manage blog categorisation, tagging, and metadata for SEO.
   • Coordinate with web development teams to troubleshoot technical issues.
3. Project Management and Campaigns:
   • Prioritize and schedule content tasks, managing multiple projects effectively.
   • Coordinate with cross-functional teams for campaign alignment.
   • Ensure content production meets deadlines and objectives.
4. Landing Pages for Nurture Campaigns:
   • Collaborate with Email Marketing to develop compelling landing page content.
   • Utilize customer segmentation and buyer personas for personalised content.
   • Ensure landing pages are visually appealing and optimised for conversions.
5. Continuous Improvement:
   • Stay updated on industry trends, SEO techniques, and content strategies.
   • Make data-driven recommendations for content optimisation.
   • Contribute to digital marketing strategy development.

• Excellent English writing, editing, and proofreading skills.
• Proficiency in WordPress CMS.
• Strong knowledge of SEO, keyword research, and on-page optimisation.
• Experience in project management and content coordination.
• Ability to craft engaging landing page content for nurture journeys.
• Adaptability in writing style and tone across brands.
• Strong research skills and attention to detail.
• Creative thinking and organisational skills.

• Bachelor's degree in marketing, communications, journalism, or related field.
• Proven digital content writing experience with a portfolio of published work.

• Company contributions to Medical Aid and Pension/Provident Fund.
• Opportunities for growth and development.

Rentokil Initial promotes diversity and equal opportunity in accordance with the Employment Equity Act. We encourage suitably qualified Employment Equity candidates to apply to help us achieve our diversity targets.

If you are passionate about providing valuable professional services and believe you are well-suited for this role, apply today!