189 Marketing Strategies jobs in South Africa

Recruiter:
The Skills Mine

Job Ref:

Date posted:
Saturday, August 30, 2025

Location:
Johannesburg, South Africa

SUMMARY:
POSITION INFO:
Requirements:

• A minimum of 8 years' experience in marketing, including at least 3 years in a senior or leadership role
• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)
• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation
• Strong analytical ability with confidence in working with data dashboards
• Experience managing agencies and leading cross-functional projects
• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives
• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention
• Translate business priorities into clear marketing goals, KPIs, and tactical plans
• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels
• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey
• Optimise campaign performance through A/B testing, analytics, and CRM data insights
• Oversee the development of creative content for social media, digital platforms, email, and thought leadership
• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables
• Track and report on campaign performance, ROI, and funnel metrics
• Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results

A fast-growing travel comparison business is looking for a savvy, experienced Digital Marketing & Growth Manager.

Requirements:

• Smart, proactive marketer with proven experience in growing digital brands
• 4+ years in an in-house marketing role or agency; proof of impact

Who are we?

We are a travel comparison business operating brands such as Camper Champ and Road Genius, helping hundreds of thousands of travellers book rental cars and campervans around the world.

Join a team executing advanced digital marketing strategies and build travel brands you'll be proud of.

What you'll do day-to-day

• Own brand & social presence
• Build, grow and oversee a range of existing and new digital marketing channels

Job Type: Full-time

Application Question(s):

• What marketing channel are you most excited about right now? Why? (keep it brief, do not use AI)

Education:

• Certificate (Required)

Experience:

• Digital Marketing: 3 years (Required)

Work Location: Remote

Job Overview

Salary: R R45 000

We're on the hunt for a digitally savvy Digital Marketing & Community Manager to join an ambitious UK-based start-up disrupting the South African sports betting space. As our first dedicated marketing hire, you'll take the lead in launching and growing a new AI-powered fan engagement and odds comparison platform designed for passionate South African sports fans.

This role is all about grassroots growth. You'll be responsible for attracting and engaging 5,000+ early users in the first three months through creative, high-energy organic campaigns—with TikTok and Instagram at the heart of it all. You'll also help shape our brand voice, lead community-building efforts, and drive buzz across social platforms.

If you live and breathe sports, know how to stop the scroll, and have a talent for building hype without paid ads, this role is for you.

• Develop and execute an organic digital marketing strategy targeting South African sports and sports betting fans.
• Create and publish engaging TikTok and Instagram content, with a strong focus on short-form video and reels.
• Launch grassroots campaigns, including giveaways, competitions, countdowns, and merch drops.
• Build and manage online communities that live beyond the content—think comment sections, DMs, and group chats.
• Collaborate with the founding team to define and evolve the brand's tone, visual identity, and storytelling style.
• Coordinate teaser and soft-launch campaigns in the lead-up to app release (target: August).
• Identify and activate micro-influencers and sports content creators for organic reach.
• Monitor content performance and engagement metrics, adjusting strategies to maximise traction and community growth.
• Research and manage local brand partnerships or sponsorships (e.g., football fan pages, sports bars, merch suppliers).

• Minimum 2 years of experience in digital marketing, with a strong emphasis on organic social growth and content creation.
• Proven success running organic TikTok and Instagram campaigns that achieved measurable engagement and audience growth.
• Passion for sports—especially football, rugby, and sports betting culture in South Africa.
• Excellent short-form video skills (shooting, editing, captions)—familiarity with tools like CapCut, Canva, or InShot is ideal.
• Creative mindset with a self-starter attitude—comfortable operating in a start-up environment.
• Strong written and verbal communication skills.

• Must have access to:

• A laptop

• A smartphone with a high-quality camera
• Reliable, high-speed internet

We're looking for a creative, hands-on digital all-rounder to bring Fastrak's online presence to life. From social media to SEO, product photography to Shopify — this role is all about making our brand shine online. You'll help us tell our story, connect with customers, and grow our online sales through fresh content, strong visuals, and smart strategy.

You'll be part of a small, energetic team that moves fast, thinks big, and loves great ideas. If you're someone who enjoys mixing creativity with data, design with detail, and strategy with storytelling — you'll fit right in.

What you will do:

1. Social Media Management

Develop and execute social media strategies across Facebook, Instagram, LinkedIn, and other channels. Create engaging visual and written content that reflects the Fastrak brand, plan and schedule posts, and manage community engagement by responding to comments and messages. Track performance, analyse results, and stay on top of trends to keep our content fresh and relevant.

2. Search Engine Optimisation (SEO)

Conduct keyword research and optimise product pages, web content, and blog posts to improve organic visibility. Work closely with the e-commerce team to refine site structure, metadata, and loading speed, while monitoring performance through Google Analytics and Search Console. Support link-building initiatives to grow domain authority.

3. Product Photography

Capture and edit high-quality product images for our website, catalogues, and campaigns, maintaining a consistent brand look and feel. Keep an organised image library for easy access across departments.

4. Graphic Design & Content Creation

Design eye-catching visuals for social media, the website, and marketing campaigns, ensuring all creative work follows Fastrak's brand style. Bring fresh, practical ideas to support marketing initiatives and online promotions.

5. Shopify & E-Commerce Support

Upload and update products on Shopify, ensuring listings are accurate, SEO-friendly, and visually appealing. Keep categories logical and content current, while collaborating with the e-commerce team to showcase key promotions, best-sellers, and seasonal items.

6. Reporting & Analytics

Compile monthly reports on SEO, social media, and online sales, using insights to fine-tune strategies and boost engagement and conversions.

Overview:

· Salary: Market Related

· Start Date: Immediate

· Position: Permanent

· Reports to: General Manager

Job Description

ABOUT US

Riverside Hotel (inclusive of The Riverside Grill and Riverside Spa) is a proudly independent 4-star property celebrated for its personal touch, outstanding hospitality, and exceptional riverside location. We offer a refined blend of comfort, modern design, and authentic South African warmth that keeps our guests returning time and again.

As an independent hotel, every guest interaction and digital impression matters. Our vision is to build a distinctive and trusted brand, one that stands out for its memorable experiences, personalised service, and strong online reputation. To achieve this, we engage directly with our guests and community through creative social media storytelling, captivating digital campaigns, and targeted email communication.

We are now seeking an experienced and results-driven Social Media and Digital Marketing Manager who can elevate Riverside Hotel's brand visibility, grow our digital community, and convert engagement into direct bookings. This is a key role for someone passionate about hospitality marketing and ready to make a measurable impact on an independent brand's success.

ABOUT THE ROLE

This senior-level position requires a balance of creativity, analytical thinking, and execution excellence. The successful candidate will lead the hotel's digital marketing strategy from social media and paid campaigns to email marketing and influencer engagement, ensuring that Riverside Hotel stands out as a preferred destination for both leisure and business travellers.

Proficiency in digital tools such as Meta Business Suite, Google Ads, and CRM/email marketing systems (Klaviyo, Mailchimp, or similar) is essential. The role demands an individual capable of shaping a strong online identity, enhancing direct booking performance, and establishing Riverside Hotel as a top choice within the competitive hospitality market.

KEY RESPONSIBILITIES

A. Brand Awareness & Strategy Development

• Develop and execute a comprehensive digital marketing strategy to position Riverside Hotel as a leading independent 4-star destination.

• Strengthen brand recognition through consistent storytelling, visual identity, and guest-focused content.

• Identify opportunities for partnerships with local tourism boards, travel agencies, and lifestyle brands to increase brand exposure.

• Support public relations initiatives, including influencer visits, media collaborations, and community engagement campaigns.

• Promote the hotel's unique value propositions, location, hospitality, facilities, and guest experience through engaging online narratives.

B. Social Media Management

• Lead content creation and publishing across platforms such as Instagram, Facebook, TikTok, and LinkedIn to build engagement and community trust.

• Maintain a well-planned content calendar tied to occupancy goals, seasonal offers, dining promotions, and special events.

• Develop visually appealing, story-driven content that showcases the hotel's personality, staff culture, and guest experiences.

• Build partnerships with travel bloggers, creators, and local influencers to extend reach and enhance authenticity.

• Track and analyse audience behaviour, social trends, and competitor activity to improve engagement strategies.

C. Email Marketing & CRM

• Design and manage guest-focused email campaigns, newsletters, and automated booking flows using platforms such as Klaviyo or Mailchimp.

• Build segmented databases to tailor communication for leisure guests, corporate clients, weddings, and events.

• Implement A/B testing and performance tracking to increase open rates, engagement, and conversions.

• Collaborate with reservations and events teams to promote exclusive offers and repeat-guest incentives.

D. Paid Media Campaigns

• Plan, launch, and optimise paid social and Google advertising campaigns aimed at driving direct bookings and brand awareness.

• Manage advertising budgets efficiently and evaluate return on ad spend (ROAS).

• Develop creative briefs and collaborate with design teams to produce high-quality ad content.

• Monitor digital performance dashboards to assess campaign success and adjust strategies accordingly.

E. Website & SEO

• Oversee website content updates, ensuring an attractive, user-friendly, and mobile-optimised design.

• Implement basic SEO strategies and ensure accurate information across online listings and travel platforms.

• Work with external partners where necessary to improve online visibility and booking performance.

F. Reporting & Analytics

• Produce detailed monthly and quarterly reports covering social, paid, and email marketing performance.

• Use data insights to improve decision-making and campaign targeting.

• Present key metrics and strategic recommendations to management and ownership teams.

G. Leadership & Collaboration

• Manage a marketing intern to support day-to-day content execution.

• Collaborate with departments, including reservations, events, F&B, and operations, to ensure alignment across all digital touchpoints.

• Report directly to the General Manager or Director, contributing to the hotel's overall business strategy.

SKILLS & EXPERIENCE REQUIRED

 Minimum of 3 years' experience in digital marketing or social media management, ideally within hospitality, tourism, or lifestyle industries.

Strong track record of driving brand awareness and online community growth for independent or boutique brands.

xpertise in social media management, paid advertising, and email marketing automation.

olid copywriting, content creation, and storytelling skills.

trong knowledge of Google Analytics, SEO basics, and CRM management.

roficiency with creative tools such as Canva, CapCut, or Adobe Creative Suite.

ata-driven mindset with experience in analysing and presenting performance metrics.

xcellent communication, planning, and project management skills.

WE'RE LOOKING FOR SOMEONE WHO IS

rand Builder: Understands how to create recognition and loyalty for an independent hotel.

reative Storyteller: Captures the essence of the guest experience in every post and campaign.

trategic Thinker: Can link marketing activities to business objectives like occupancy and revenue.

roactive & Self-Motivated: Works independently and contributes innovative ideas.

nalytical & Data-Driven: Uses numbers to refine creative strategies.

 llaborative & Organised: Works seamlessly across teams and manages multiple projects effectively.

rend-Aware & Adaptive: Keeps up with hospitality and digital marketing innovations.

WHAT WE OFFER

• Opportunity to shape the digital identity of a proudly independent hotel brand.

• Collaborative and supportive working environment.

• Professional growth within a dynamic hospitality setting.

• Competitive remuneration aligned with experience and results.

Closing Date: 23 October 2025

Digital Marketing & Admin Intern

What You'll do:

As a
Digital Marketing & Admin Intern
, you'll play a vital role in supporting our creative and strategic marketing operations. You'll work directly with our team to help execute campaigns, manage projects, handle client communications, and maintain smooth administrative workflows.

Your key responsibilities will include:

• Project Coordination:
  Keep marketing campaigns and client deliverables on schedule by collaborating with our design, web, and marketing teams.
• Client Communication:
  Liaise with clients, schedule meetings, and provide updates on project progress.
• Document Management:
  Organise and maintain documents and reports for easy access and accuracy.
• Data Entry & Analysis:
  Record and track campaign metrics, leads, and results to support data-driven decision-making.
• Team Support:
  Assist in daily administrative tasks, internal scheduling, and workflow coordination.
• Software Management:
  Use CRM and digital marketing tools to track leads, campaigns, and client activity.
• Billing & Invoicing:
  Support finance functions by preparing invoices, tracking payments, and assisting with reconciliations.
• Social Media Scheduling:
  Help plan and schedule posts across platforms to maintain brand consistency.
• Creative Briefs & Scripts:
  Write and develop marketing briefs, campaign scripts, and promotional copy for client and internal projects.
• Market Research:
  Conduct creative and competitive research to identify trends, audience insights, and opportunities for brand positioning.

What You'll Get

• Real-world experience in a
  digital marketing agency
  working with diverse clients and industries.
• Mentorship from experienced marketing and creative professionals.
• Exposure to
  CRM systems, automation tools,
  and campaign management platforms.
• Flexible remote work environment.
• A letter of recommendation and opportunity for growth within B&E: Design Firm.

Minimum Requirements

• Diploma or Degree in
  Marketing, Business Administration, Communications,
  or a related field.
• Strong communication and interpersonal skills.
• Excellent organisational and multitasking abilities.
• Proficiency in
  Microsoft Office Suite
  (Word, Excel, PowerPoint).
• Basic understanding of
  digital marketing platforms
  (e.g. Meta, Google, Canva, CRM tools).
• Attention to detail and eagerness to learn.

Nice-to-Have Experience

• Familiarity with
  GoHighLevel
  ,
  Google Workspace
  , or
  ClickUp.
• Experience with social media management
  or
  content scheduling tools
  .
• Basic knowledge of
  graphic design or copywriting.
• Interest in branding, lead generation, or digital marketing.

Stipend & Timing

• Stipend:
  R8,000 p/m
• Duration:
  6 Month Internship
• Start Date:
  ASAP
• Type:
  Remote (part-time)
• Stipend:
  Competitive monthly stipend

Company Description

B&E: Design Firm
is a dynamic
customer acquisition and digital marketing agency
specialising in creating powerful corporate identities and results-driven marketing strategies. We help businesses become brands through
brand development, website design, social media management, and targeted lead generation
. Whether it's crafting a strong online presence or implementing conversion-driven campaigns, B&E delivers real results for clients across various industries.

We're Hiring: Digital Marketing Specialist (PPC, SEO & WordPress)

Bar Keeper, a growing retail & e-commerce liquor business based in Cape Town, is looking for a Digital Marketing Specialist to join our team. Since opening in 2017, we've gone from strength to strength and are now expanding our digital marketing team with a dedicated performance role.

PPC & Paid Media:

• Manage and optimise Google Ads and Meta Ads campaigns to maximise ROI
• Develop creative and effective ad strategies tailored to seasonal promotions and supplier objectives
• Track campaign performance, report on results, and provide recommendations for growth

SEO & Website Optimisation:

• Research, plan, and implement SEO strategies to improve rankings, visibility, and traffic
• Maintain and optimise our WordPress website with best practices for performance and conversion
• Conduct keyword research, on-page optimisation, and link-building strategies to grow authority

AI-Powered Optimisation & Innovation:

• Ensure the brand is discoverable within emerging AI search tools and generative AI platforms
• Use AI tools to enhance content creation, personalise user journeys, and forecast search trends
• Apply AI-driven data analysis to uncover growth opportunities that traditional methods may miss
• Stay ahead of evolving AI applications in digital marketing to keep campaigns future-ready

What we're looking for:

• 2–3 years of proven experience in PPC, SEO, and digital marketing (agency or in-house)
• Strong hands-on experience with WordPress (content updates, optimisation, plugins)
• Proficiency with industry-standard tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs)
• Ability to prepare professional presentations for supplier feedback and reporting
• You take initiative and can manage projects from start to finish
• Self-motivated, detail-oriented, and able to lead projects independently — I started the website myself, and now I'm looking for someone who can take that initiative forward and drive it further

Details:

• Location: Cape Town, office-based 2 days per week (hybrid otherwise)
• Contract: Full-time, 3-month trial with potential to go permanent
• Start date: ASAP

To apply, please send your CV and a short motivation to

Do you want to kick-start your career in marketing while learning how AI is reshaping the way we work? We're a small, practical team looking for an intern who's curious, detail-oriented, and ready to get hands-on with real projects. Over 6 months you'll gain experience across content, design, SEO & email marketing, with the opportunity to step into a full-time role if it's the right fit.

• Use AI tools to draft and refine blog and social media content.
• Create flyers, brochures, and graphics in Canva.
• Do basic SEO keyword research and website content management (Wordpress/Shopify).
• Help create and send email campaigns.
• Support events & campaigns.
• Assist with dashboards and reporting.
• General admin support such and vendor coordination.

• Passion for marketing and interest in AI tools.
• Strong attention to detail and organised approach.
• Basic design skills in Canva.
• Willing to learn the practical side of SEO, email marketing, and CRM systems.
• Bonus: exposure to dashboards, analytics, or automation tools.

We welcome applicants with a background in Marketing, Communications, Business, Information Systems, Computer Science, or related fields. If you're from another field but have a strong interest in AI and digital marketing, you're also encouraged to apply.

Please submit your CV together with a short motivational letter. In your letter, tell us:

• Why this internship appeals to you
• What strengths or experiences make you a good fit
• How you see AI shaping the future of marketing and why that excites you

• Paid internship: R8,000/month
• Opportunity for a pay increase during the 6 months as you take on more responsibility and demonstrate results.
• Potential to transition into a full-time role at the end, based on performance.

About Esse Skincare

Esse Skincare is a leading brand in the professional microbiome skincare market, renowned for our commitment to scientific innovation and sustainable practices. Our product lines are developed to meet the high standards of professionals and doctors in the skincare industry.

About the Role

We are looking for a detail-oriented, digitally savvy junior team member with the potential to grow into a larger role within the company. This role is ideal for someone hardworking, proactive, and eager to learn. You'll play a key part in supporting our digital marketing and communications team, ensuring smooth execution of content creation, customer support, and campaign delivery in a fast-paced environment.

Key Responsibilities

1. Customer Support & Communication

• Monitor and manage all incoming communications through email channels and online platforms.
• Assign and track inquiries via our
  Freshdesk
  ticketing system.
• Ensure timely, professional, and empathetic responses to customer queries.

2. Content Creation

• Lead the content creation process by compiling a global content deck and coordinating with Education and Marketing teams for review and approval.
• Manage the
  Esse blog
  , including content planning, briefing education team for content and publishing.
• Design and distribute weekly
  e-commerce newsletters
  and targeted email campaigns.
• Support social media scheduling and content rollout according to the content calendar for 6 countries.

3. Digital Marketing Execution

• Set up, test, and deploy newsletters, surveys, and digital communications.
• Monitor social media accounts and support community management.
• Assist with campaign reporting and performance tracking.

4. Team & Operational Support

• Collaborate with the Digital Marketing & Communications Lead to ensure workflow and deadlines are met.
• Provide hands-on support where needed — from admin tasks to content logistics.
• Maintain strong attention to detail across all marketing and communications activities.

Requirements

• Strong attention to detail and commitment to deadlines.
• Digital-savvy, with confidence using social media platforms, scheduling tools, and email marketing systems.
• Excellent communication skills, both written and verbal.
• Hardworking, proactive attitude, with a willingness to "get hands dirty."
• Ability to work in a fast-paced environment and manage multiple tasks.
• Team player with the ambition and potential to grow into a larger role.
• Must be able to work from the Summerveld office 3 days a week, with occasional travel to Richmond, KZN.

Nice to Have

• Basic design or content editing skills (e.g., Canva, Adobe Suite, or similar tools).
• Experience in customer service, digital marketing, or content coordination.
• Familiarity with newsletter platforms, or social scheduling software.

SUMMARY OF POSITION:

• Department: Marketing
• Reports to: Digital Marketing & Communications Lead
• Location: Summerveld, Durban (3 days per week in office, 2 days per week WFH with occasional travel to Richmond HQ)
• Role Type: Contract, 6-month (with potential for renewal based on performance)
• Language Requirements: Fluent in English
• Experience Level: At least 3 years of experience in digital marketing and communications
• Package: Market-related