2,470 Marketing Strategies jobs in South Africa

Role Overview

As
Marketing Lead – Campaigns
, you will take ownership of campaign activity across The PEGroup and its portfolio of connected businesses. You will be responsible for building, executing, and optimising campaigns that drive awareness, generate leads, and support revenue growth.

Your mission is to deliver measurable campaign outcomes that feed directly into the sales pipeline and commercial targets, ensuring that The PEGroup's marketing function is scalable, data-driven, and collaborative across all brands.

Functional & Behavioural Expectations

●   
Collaborative Leadership
– Champion a one-team approach, working closely with Sales, Operations, and Product to deliver commercial outcomes.

●   
Agility
– Operate effectively in a start-up environment: adaptable, resourceful, and able to prioritise with speed and clarity.

●   
Process & Accountability
– Introduce and maintain clear processes, campaign frameworks, and reporting to ensure accountability and continuous improvement.

●   
Strategic & Hands-On
– Balance strategic planning with execution, willing to get hands-on with campaign and digital activity when needed.

●   
Supplier & Partner Management
– Build strong relationships with agencies, contractors, and technology partners, ensuring high-quality delivery and value for money.

●   
Innovation & Continuous Learning
– Stay on top of emerging marketing trends, tools, and platforms to keep campaigns fresh and effective.

●   
Ad Hoc Projects
– Support business-wide initiatives that increase awareness, credibility, and long-term value, even where outside of traditional campaign activity.

Core Responsibilities

Campaign Strategy & Delivery

●   Develop and own the campaign strategy for each brand.

●   Implement inbound and outbound campaigns to generate leads.

●   Plan and execute digital and non-digital campaigns (PPC, social, email, events).

●   Manage the campaign calendar and social media engagement.

●   Oversee creation of sales collateral to support campaigns.

●   Track and analyse campaign performance using analytics tools.

●   Ensure all campaigns are GDPR-compliant and measurable, enabling data-driven decision-making.

Customer Marketing

●   Manage customer communication programmes, from onboarding to retention campaigns, ensuring a consistent and engaging experience.

●   Collaborate with the wider team to develop case studies, testimonials, and advocacy initiatives.

Website Optimisation for Campaigns

●   Work with the Content & Brand Lead to ensure campaign landing pages and digital journeys are optimised for SEO, conversion, and performance.

●   Run A/B tests and apply data insights to continually improve campaign outcomes.

Market & Competitor Research

●   Conduct competitor and sector research to inform campaigns and targeting.

●   Share insights with Sales and other teams to strengthen positioning.

Experience & Skills Required

●   Proven track record in campaign marketing, ideally within a B2B or multi-brand environment, with 5–7 years of relevant experience

●   Hands-on expertise in digital and non-digital campaign delivery.

●   Ability to create, manage, and optimise campaigns to drive commercial growth.

●   Strong understanding of campaign tracking and reporting requirements.

●   Experience with "test and learn" strategies and optimisation across campaigns.

●   Knowledge of channel management, ensuring ROI is maximised.

●   Experience with analytics and reporting tools.

●   Comfortable in a start-up/scale-up environment – agile, hands-on, and process-driven.

●   Strong project management skills with the ability to prioritise and deliver under pressure.

●   Strong stakeholder management and ability to collaborate across Sales, Operations, and external partners.

What Success Looks Like

●   A steady pipeline of qualified leads across brands.

●   Campaigns that generate measurable ROI and support commercial targets.

●   Data-driven improvements to campaigns over time.

●   Strong collaboration with Content & Brand Lead to ensure alignment across all marketing outputs.

Support & Collaboration

You'll report directly to the Head of Marketing/CMO and work closely with Sales, Operations, HR, and external freelancers/agencies.

Qualifications

• A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role
• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)
• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation
• Strong analytical ability with confidence in working with data dashboards
• Experience managing agencies and leading cross-functional projects
• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

• Develop and implement the annual marketing strategy in line with business objectives
• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention
• Translate business priorities into clear marketing goals, KPIs, and tactical plans
• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO / SEM, email automation, and conversion funnels
• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey
• Optimise campaign performance through A / B testing, analytics, and CRM data insights
• Oversee the development of creative content for social media, digital platforms, email, and thought leadership
• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables
• Track and report on campaign performance, ROI, and funnel metrics
• Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results

Requirements:

• A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role
• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)
• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation
• Strong analytical ability with confidence in working with data dashboards
• Experience managing agencies and leading cross-functional projects
• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives
• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention
• Translate business priorities into clear marketing goals, KPIs, and tactical plans
• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels
• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey
• Optimise campaign performance through A/B testing, analytics, and CRM data insights
• Oversee the development of creative content for social media, digital platforms, email, and thought leadership
• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables
• Track and report on campaign performance, ROI, and funnel metrics
• Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results

Recruiter:
The Skills Mine

Job Ref:

Date posted:
Saturday, August 30, 2025

Location:
Johannesburg, South Africa

SUMMARY:
POSITION INFO:
Requirements:

• A minimum of 8 years' experience in marketing, including at least 3 years in a senior or leadership role
• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)
• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation
• Strong analytical ability with confidence in working with data dashboards
• Experience managing agencies and leading cross-functional projects
• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives
• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention
• Translate business priorities into clear marketing goals, KPIs, and tactical plans
• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels
• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey
• Optimise campaign performance through A/B testing, analytics, and CRM data insights
• Oversee the development of creative content for social media, digital platforms, email, and thought leadership
• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables
• Track and report on campaign performance, ROI, and funnel metrics
• Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results

Who We Are Is What We Do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

About The Role

We are looking for a Marketing Operations professional to join our growing Marketing Operations team to help manage our campaign execution. As the Marketing Operations Manager, you will be pivotal in driving strategic and operational initiatives that support campaign execution across our marketing teams (in alignment with other functions) to drive performance improvements and continuously enhance the impact of marketing on Deel’s growth.

Our ideal candidate will support our marketing operations campaign execution – working closely with Marketing and Revenue Operations teams to implement processes, templates, best practices, and QA that enable the Deel Marketing team to execute campaigns across owned channels and to move faster and market smarter while maintaining operational excellence.

You will report to our Senior Director of Lifecycle Marketing & Operations.

What You’ll Do At Deel

• Implement processes, templates, and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.
• Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.
• Execute audience segmentation building within our automation and communication tools.
• Support the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience.
• Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues.
• Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.
• Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.
• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.
• Provide exemplary service to internal customers such as sales, marketing program managers and executives.

Key Qualifications

• 3-5 years of experience in marketing operations.
• Demonstrated experience managing campaigns in marketing technology systems at fast-paced B2B organizations.
• Advanced experience in marketing automation (preferably HubSpot) and Salesforce – building sophisticated operations at scale.
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, marketing technology ecosystems and data infrastructure.
• Experience in supporting large scale projects involving culturally and geographically diverse cross-functional stakeholders.
• Experience with implementing processes and best practices to ensure proper execution and tracking of marketing campaigns to allow analytic teams to deliver end-to-end campaign performance insights and reporting.
• Data-driven approach to marketing and ability to translate reports into actionable insights for stakeholders.
• Impeccable communication skills and ability to work cross-functionally, build relationships and influence in a fully remote set-up.
• Growth mindset with inherent curiosity and personal drive, ability to navigate ambiguity and operate independently in a fast-paced global environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Provided computer equipment tailored to your role.
• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including WeWork access where available.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Who We Are Is What We Do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

About The Role

We are looking for a Marketing Operations professional to join our growing Marketing Operations team to help manage our campaign execution. As the Marketing Operations Manager, you will be pivotal in driving strategic and operational initiatives that support campaign execution across our marketing teams (in alignment with other functions) to drive performance improvements and continuously enhance the impact of marketing on Deel’s growth.

Our ideal candidate will support our marketing operations campaign execution – working closely with Marketing and Revenue Operations teams to implement processes, templates, best practices, and QA that enable the Deel Marketing team to execute campaigns across owned channels and to move faster and market smarter while maintaining operational excellence.

You will report to our Senior Director of Lifecycle Marketing & Operations.

What You’ll Do At Deel

• Implement processes, templates, and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.
• Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.
• Execute audience segmentation building within our automation and communication tools.
• Support the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience.
• Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues.
• Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.
• Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.
• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.
• Provide exemplary service to internal customers such as sales, marketing program managers and executives.

Key Qualifications

• 3-5 years of experience in marketing operations.
• Demonstrated experience managing campaigns in marketing technology systems at fast-paced B2B organizations.
• Advanced experience in marketing automation (preferably HubSpot) and Salesforce – building sophisticated operations at scale.
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, marketing technology ecosystems and data infrastructure.
• Experience in supporting large scale projects involving culturally and geographically diverse cross-functional stakeholders.
• Experience with implementing processes and best practices to ensure proper execution and tracking of marketing campaigns to allow analytic teams to deliver end-to-end campaign performance insights and reporting.
• Data-driven approach to marketing and ability to translate reports into actionable insights for stakeholders.
• Impeccable communication skills and ability to work cross-functionally, build relationships and influence in a fully remote set-up.
• Growth mindset with inherent curiosity and personal drive, ability to navigate ambiguity and operate independently in a fast-paced global environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Provided computer equipment tailored to your role.
• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including WeWork access where available.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Who We Are Is What We Do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

About The Role

We are looking for a Marketing Operations professional to join our growing Marketing Operations team to help manage our campaign execution. As the Marketing Operations Manager, you will be pivotal in driving strategic and operational initiatives that support campaign execution across our marketing teams (in alignment with other functions) to drive performance improvements and continuously enhance the impact of marketing on Deel’s growth.

Our ideal candidate will support our marketing operations campaign execution – working closely with Marketing and Revenue Operations teams to implement processes, templates, best practices, and QA that enable the Deel Marketing team to execute campaigns across owned channels and to move faster and market smarter while maintaining operational excellence.

You will report to our Senior Director of Lifecycle Marketing & Operations.

What You’ll Do At Deel

• Implement processes, templates, and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.
• Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.
• Execute audience segmentation building within our automation and communication tools.
• Support the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience.
• Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues.
• Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.
• Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.
• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.
• Provide exemplary service to internal customers such as sales, marketing program managers and executives.

Key Qualifications

• 3-5 years of experience in marketing operations.
• Demonstrated experience managing campaigns in marketing technology systems at fast-paced B2B organizations.
• Advanced experience in marketing automation (preferably HubSpot) and Salesforce – building sophisticated operations at scale.
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, marketing technology ecosystems and data infrastructure.
• Experience in supporting large scale projects involving culturally and geographically diverse cross-functional stakeholders.
• Experience with implementing processes and best practices to ensure proper execution and tracking of marketing campaigns to allow analytic teams to deliver end-to-end campaign performance insights and reporting.
• Data-driven approach to marketing and ability to translate reports into actionable insights for stakeholders.
• Impeccable communication skills and ability to work cross-functionally, build relationships and influence in a fully remote set-up.
• Growth mindset with inherent curiosity and personal drive, ability to navigate ambiguity and operate independently in a fast-paced global environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Provided computer equipment tailored to your role.
• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including WeWork access where available.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Who We Are Is What We Do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

About The Role

We are looking for a Marketing Operations professional to join our growing Marketing Operations team to help manage our campaign execution. As the Marketing Operations Manager, you will be pivotal in driving strategic and operational initiatives that support campaign execution across our marketing teams (in alignment with other functions) to drive performance improvements and continuously enhance the impact of marketing on Deel’s growth.

Our ideal candidate will support our marketing operations campaign execution – working closely with Marketing and Revenue Operations teams to implement processes, templates, best practices, and QA that enable the Deel Marketing team to execute campaigns across owned channels and to move faster and market smarter while maintaining operational excellence.

You will report to our Senior Director of Lifecycle Marketing & Operations.

What You’ll Do At Deel

• Implement processes, templates, and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.
• Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.
• Execute audience segmentation building within our automation and communication tools.
• Support the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience.
• Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues.
• Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.
• Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.
• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.
• Provide exemplary service to internal customers such as sales, marketing program managers and executives.

Key Qualifications

• 3-5 years of experience in marketing operations.
• Demonstrated experience managing campaigns in marketing technology systems at fast-paced B2B organizations.
• Advanced experience in marketing automation (preferably HubSpot) and Salesforce – building sophisticated operations at scale.
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, marketing technology ecosystems and data infrastructure.
• Experience in supporting large scale projects involving culturally and geographically diverse cross-functional stakeholders.
• Experience with implementing processes and best practices to ensure proper execution and tracking of marketing campaigns to allow analytic teams to deliver end-to-end campaign performance insights and reporting.
• Data-driven approach to marketing and ability to translate reports into actionable insights for stakeholders.
• Impeccable communication skills and ability to work cross-functionally, build relationships and influence in a fully remote set-up.
• Growth mindset with inherent curiosity and personal drive, ability to navigate ambiguity and operate independently in a fast-paced global environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Provided computer equipment tailored to your role.
• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including WeWork access where available.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.