308 Brand Manager jobs in Sandton
Brand Manager
Posted today
Job Viewed
Job Description
Media / Marketing / Advertising / PR / Publishing
R58 000 - R68 000 Monthly Cost To Company
Our client is seeking a skilled and experienced Brand Manager to join their vibrant team.
Requirements- Degree.
- Relevant experience in applying job-related concepts, techniques, and processes at the required level.
- Experience in working with senior management.
- People management experience.
- Working knowledge of social media platforms (e.g., LinkedIn).
- Fluent in Business English.
- Advanced computer literacy.
- Code 08 driver's license.
- Willingness to travel off-site/overnight stay.
- Plan, Coordinate and Implement Strategies, Marketing Plans and Budgets
- Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
- Implement roll-out and coordinate brand plan activities between all parties involved.
- Provide support for "Below-the-line" activities, including POS, sampling, and activations.
- Plan and interpret brand architecture/brand blueprint/brand diamond.
- Manage and optimise brand/product life cycles in the portfolio.
- Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
- Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.
- Identify New Product Concepts and Successful Commercialisation Within Project Driven System
- Liaise with product development to identify, develop, and launch new product concepts.
- Coordinate the update/upgrade of product packaging through R&D.
- Present product concept definition, product proposal, and preliminary and final business case.
- Launch products to internal customers and follow up with Trade launch.
- Manage the Trade launch phase and conduct post-launch evaluation of changed products.
- Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
- Develop an understanding of the industrial processes related to the product portfolio.
- Maintain Appropriate Market Intelligence Base
- Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
- Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
- Commission annual brand health studies to ensure the brand remains relevant for the target market.
- Evaluate market volume/value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
- Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
- Plan and control marketing expenditure of the product portfolio within the budget.
- Develop briefs for suppliers, evaluate quotes of different suppliers.
- Verify invoices and create purchase orders for approval.
- Monitor and process marketing-related expenses.
- Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
- Ensure marketing expenditure administration is executed according to Auditors' and Procurement's process requirements.
- Monitor sales statistics.
- Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
- Make recommendations based on sales analysis and implement a 360-degree action plan with Sales/KA/Planning/Distribution.
- Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.
- Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
- Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing.
- Manage Staff (Where Applicable)
- Ensure optimal utilisation of staff.
- Apply consistent discipline.
- Train and develop staff.
- Conduct meetings and ensure effective communication to all.
- Liaise and communicate with management in all departments.
- Set objectives and manage and measure the performance of subordinates.
Salary: R58 000 - R68 000
How to applyFollow the link to our jobseeker’s page -
Search for the job title.
Click Apply to submit your CV.
#J-18808-LjbffrBrand Manager
Posted 2 days ago
Job Viewed
Job Description
Overview
Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.
About the role :
To initiate plan and achieve Haleons ambition of becoming one of the most innovative best performing and trusted Consumer Healthcare Companies in South plan direct and co-ordinate all strategic and marketing activities of their respective brand / brands to achieve consumption growth sales profit and marketing objectives.
Scope :
- South Africa territory
- Responsible for 1 or more brands and be accountable for the P&L for the brands they manage.
- Focused on consumers customers and HCPs / Pharmacists.
- Responsible for new product launches (innovation) and developing business cases for new product launches.
- Interacts with aligned media advertising and promotional agencies as well as Area teams and other Haleon business units.
- Manages cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales Supply Chain Regulatory and other departments.
- To grow brands ahead of the categories we compete in.
- Control A&P investments and drive ROI improvement.
- Use our values and expectations to drive actions and decisions role model values and expectations.
- Embeds the Haleon behavoiurs as part of our Win As One framework : Consumer first always; Collaborate for impact; Unlock value at pace; grow myself and others.
- Monitor market brand performance competitors trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
- Review brand strategies and provide input into formulating new and innovative strategies to the competitive environment relevant to consumer profiles and their needs.
- Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a brand custodian.
- Report on deviations to Marketing Director and propose / implement action plans where necessary.
- Monitor the performance of brands in terms of units and rand sales with meaningful comparison and market related interpretations monthly.
- Review of actual costs versus budget throughout NPD development to meet GP objectives brand campaign.
- Collaborate in forecasting and pipeline input planning.
- Drive campaign process to support sales strategy for overall company objective attainment
- Manage agency stakeholders to impactful brand health.
- Manage annual budget and reconciliation.
- Integrate with sales promotions to identify incentive requirements.
- In order that the overall company and strategic brand objectives are achieved delivers and executes strategic long medium- and short-term plans for brands by :
- Developing strategies that will deliver the 3-year consumption sales profit and marketing objectives for the categories.
- Analysing past performance economic variables etc against the backdrop of world-wide portfolio growth and profit objectives in collaboration with Area / Category Teams.
- Ensures development and execution of detailed 1-year plans for all the brands in the category they are responsible in which will ensure the achievement of strategic objectives in partnership with Area / Category Teams and aligned agencies.
- In order that plans are successfully implemented and commercial and business objectives are met directs and co-ordinates the implementation and achievement of agreed plans by :
- Embedding continuous learning from successes and failures
- Initiating and co-ordinating progress on all projects.
- Facilitating implementation with other functions within the organisation as well as with aligned agencies.
- To determine potential impact on plans as well as identify future opportunities monitors analyses and evaluates marketplace developments relating to :
- Own and competitive developments.
- Sales and supply chain performance
- Consumer Expert and Customer behaviour.
- Adapts / replans to accommodate deviations / changes in market conditions by devising
- and implementing new action plans to ensure the brands retain their competitive
- advantage.
- To ensure that overall strategic objectives are met carries out marketing leadership duties by :
- Working within budget parameters.
- Monitoring progress towards achieving objectives.
- Providing input into overall planning of business.
- Liaising with other functions and departments regarding issues such as distribution
- production R&D sales performance etc.
- Liaising with the Area / Category organisation regarding best practices global strategies R&D etc.
- Develops a loyal consumer franchise for the companys brands by creating positive brand perceptions associations and usage experiences through tools such as advertising promotion and supply chain management to build strong brands and ensure the long-term profitability of the company.
- In-depth knowledge of products
- Understands and abides by Haleon policies and procedures
- Supports Management Monitoring
- Communicates effectively with senior management peers marketing and other
- departments
- Is a respected individual with Haleon customers and staff
- Use our values and expectations to drive actions and decisions role model values and expectations
- Embeds Win As One Strategic Drivers : Health in More Hands; Superior Brands; Wired for Excellence; Full Potential People
Essential
- A university degree
- 3-5 years Marketing experience
- Sound strategic marketing skills required and financial acumen
- Good communication and interpersonal skills
- Growth mindset
- Independent thinking
- Ability to work through complexity
Preferred
- BCom Hons
- Demonstrated project leadership
- Understanding of the complex economic and socio-political environment in SA to successfully formulate strategies within these constraints.
- Insight into and understanding of consumer expert attitudes behaviour and motivations.
- Tsechnical knowledge with regard to medicines diseases and available treatments within each of the relevant product categories.
Please save a copy of the job description as this may be helpful to refer to once the advert closes.
Diversity Equity and InclusionAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone.
Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where yourauthentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity / expression age disability genetic information military service covered / protected veteran status or any other federal state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Required Experience :
Manager
Key Skills
Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding
Employment Type : Full-Time
Experience : years
Vacancy : 1
#J-18808-LjbffrBrand Manager
Posted 3 days ago
Job Viewed
Job Description
Implementing marketing brand strategies to deliver innovative, operational brand plans to achieve business outcomes resulting in creating and maintaining a positive image of our brand in the market.
Duties & Responsibilities- Enable Brand / Marketing strategy both locally and globally.
- Translate branded product marketing strategies into activities, communication and ensure success in market execution.
- Ensure ROI objectives are tracked and achieved.
- Partner with sales & digital team to ensure content plans and material developed is suited to target audiences both B2B and B2C.
- Ensure all content, communication and activity adheres to the regulatory requirements.
- Assist in managing the brand profit & losses, tracking any changes that could impact profitability and identifying opportunities to improve Gross Margin.
- Carry out any Ad hoc projects as required by management.
- Develop and implement effective promotional plans based on insights, trends, and key focus areas to help drive profitable growth.
- Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies.
- Monitor brand performance, analyse data, and make data-driven decisions to enhance brand positioning and customer engagement.
- NPD - Successfully project manage and land new product innovations on focus brands.
- Minimum 2 years relevant brand marketing experience (Skin industry experience will be advantageous preferably professional skin care).
- Marketing Degree/Diploma.
- Operational and executional excellence.
- Above average written and verbal communication skills.
- Strong understanding of market research and consumer insights.
- Attention to detail with a strong sense of ownership and accountability.
- Well-developed time management.
- Good analytical skills.
- Creative thinker – ability to come up with ideas and be innovative.
- Must enjoy working in cross-functional teams with tight deadlines and under high pressure.
Brand Manager
Posted 3 days ago
Job Viewed
Job Description
As a Brand Manager, you will report to a Marketing Manager or Marketing Director. You will lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating, and meeting consumer needs. This involves leveraging consumer and shopper insights to craft brands that consumers love, and executing compelling brand plans delivered through exceptional brand experiences in terms of innovation, communication, and activation. On a daily basis, this includes articulating and delivering the full marketing mix for your brand, working with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging, and marketing mix.
Duties & Responsibilities- Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans, detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan, and Innovation Plan to deliver agreed growth agenda (volume, value, profit).
- Track and monitor performance of your brands against financial targets and plans.
- Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit), including defining product & packaging solutions, trade solutions, and compelling communication for consumers.
- Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints, including market & internal analytics, competitive intelligence, consumer behaviour, trend data, and other appropriate sources.
- Lead creative agency through the Communication Strategy process for your brand(s), culminating in the delivery of a Communication Strategy sign-off and campaign judging and sign-off of above-the-line and below-the-line campaigns vs the agreed brand blueprint.
- Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management.
- Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality, including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking, and range management.
- 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth.
- BBusSc/BCom preferable.
- Proven record of successful brand development and Idea to Market strategies.
- Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights.
Brand Manager
Posted 4 days ago
Job Viewed
Job Description
Our client invites applications for a Brand Manager from dedicated team players wishing to join their expanding family where they will provide growth exceptional opportunities within the group.
Responsibilities :
- Develop and execute brand strategies, positioning, and messaging.
- Conduct market research to analyze consumer trends and competitors.
- Collaborate with internal teams to align marketing objectives.
- Manage brand budgets and create promotional strategies across various media.
- Implement marketing tactics to boost engagement.
- Monitor brand performance metrics and report to management.
- Maintain consistency with brand guidelines and corporate identity.
- Build relationships with stakeholders including agencies and vendors.
- Coordinate product launches and events.
Qualifications :
- Matric (NQF 4)
- Bachelor’s degree in marketing, business administration, or related field.
- 3-5 years of brand management experience in traditional and social media.
- Strong understanding of consumer behavior and branding principles.
- High attention to detail and service orientation.
- Excellent analytical, problem-solving skills, and creativity with strategic thinking.
- Skillset Required : brand strategy, market research, brand performance metrics, product launches, graphic design, product ownership
Brand Manager • Johannesburg, Gauteng, South Africa
#J-18808-LjbffrBrand Manager
Posted 4 days ago
Job Viewed
Job Description
This position is responsible to champion and drive the success of the specific brand’s products and solutions and to develop strategies with the goal of growing and maximizing the brands profits and share in the market while ensuring customers are satisfied.
Key Responsibilities (including but not limited to) :
Responsible to fully familiarize yourself with all company policies and procedures.
Attend meetings, conferences, trainings and seminars if and when needed.
Establish periodic goals and objectives, understand how they will be measured, receive feedback from the General Manager Western Cape and work towards achieving these agreed upon results within the stated time period.
Responsible for the promotion and sales of products and solutions at a national and international (where required) level across all market segments.
Responsible to understand market and customer.
Responsible for brand building, liaising with agencies, production of in-house promotional materials and publications, preparing press releases and organizing promotional activities.
Responsible for achieving sales targets and the planned increase of market share via excellent customer service, appropriate sales and marketing activities and effective stock management.
Maintain a current knowledge of market conditions and competition.
Responsible to maintain and grow the dealer network targeted by the brand’s products, services and solutions.
Responsible to maintain and grow the end user network targeted by the brand’s products, services and solutions.
Set up and deliver sales presentations, product / service demonstrations and other sales solutions to customers and various decision-making audiences.
Enter new customer data and update changes to existing accounts in the corporate database.
Establish and maintain ongoing rapport with existing and potential dealers and end users.
Investigate and troubleshoot customer service / product issues.
Appropriately communicate brand identity and corporate position to target markets.
Maintain an up-to-date knowledge of competitor’s products, services and solutions for comparison.
Answer questions and offer suggestions to customers based on a thorough knowledge of products, services and solutions offered.
Develop new accounts, maintain current accounts and expand the brand’s database of customers.
Responsible for weekly / monthly / quarterly sales data and reports.
Develop and maintain a routine calling schedule on existing customers and future customers.
Manage sales, margins, inventory levels, and purchasing to maximize profitability within the Brand.
Develop rollout guides, training materials, and implementation plans for new products if and when needed.
Identify opportunity across various market segments and develop action plans to improve performance in all market segments.
Develop reports for evaluating the profitability of products.
#J-18808-LjbffrBrand Manager
Posted 4 days ago
Job Viewed
Job Description
Overview
A forward‑thinking Pharmaceutical Firm, founded in 2005, is looking for a Brand Manager (Retail) to join their growing team in Johannesburg.
JHB | Permanent | Negotiable
Are you a qualified Pharmacist, who is looking to pivot into the exciting world of brand management?
This is your chance to combine your clinical expertise with your passion for marketing in a role that bridges science and strategy.
We are looking for a dynamic Pharmaceutical Brand Manager ready to shape brand narratives, drive impactful campaigns, and grow within an innovative marketing team.
No prior marketing experience?
No problem - they offer full training and mentorship to get you there.
What You’ll Do- Craft and support brand strategies powered by your pharmacy insights.
- Collaborate with marketing, sales, and medical affairs to bring campaigns to life.
- Conduct market research and gain real-world marketing experience.
- Receive world-class training in brand management and campaign development.
- B Pharm degree + 3 years’ experience as a Retail Pharmacist.
- Strong communication skills and a flair for storytelling.
- Curiosity, drive, and a genuine love for marketing.
- A team spirit and eagerness to grow in a cross-functional environment.
- Hands-on marketing training and structured career development.
- Mentorship from seasoned marketing leaders.
- Career path to brand leadership roles.
- A vibrant, innovative company culture.
- Make your move from pharmacy to the fast-paced world of brand marketing.
Thank you for applying with RAREcruit!
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About the latest Brand manager Jobs in Sandton !
Brand Manager
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a skilled and experienced Brand Manager to join their vibrant team.
Requirements- Degree.
- Relevant experience in applying job-related concepts, techniques, and processes at the required level.
- Experience in working with senior management.
- People management experience.
- Working knowledge of social media platforms (e.g., LinkedIn).
- Fluent in Business English.
- Advanced computer literacy.
- Code 08 driver's license.
- Willingness to travel off-site / overnight stay.
Plan, Coordinate and Implement Strategies, Marketing Plans and Budgets
- Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
- Implement roll-out and coordinate brand plan activities between all parties involved.
- Provide support for "Below-the-line" activities, including POS, sampling, and activations.
- Plan and interpret brand architecture / brand blueprint / brand diamond.
- Manage and optimise brand / product life cycles in the portfolio.
- Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
- Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.
- Liaise with product development to identify, develop, and launch new product concepts.
- Coordinate the update / upgrade of product packaging through R&D.
- Present product concept definition, product proposal, and preliminary and final business case.
- Launch products to internal customers and follow up with Trade launch.
- Manage the Trade launch phase and conduct post-launch evaluation of changed products.
- Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
- Develop an understanding of the industrial processes related to the product portfolio.
- Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
- Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
- Commission annual brand health studies to ensure the brand remains relevant for the target market.
- Evaluate market volume / value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
- Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
- Plan and control marketing expenditure of the product portfolio within the budget.
- Develop briefs for suppliers, evaluate quotes of different suppliers.
- Verify invoices and create purchase orders for approval.
- Monitor and process marketing-related expenses.
- Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
- Ensure marketing expenditure administration is executed according to Auditors' and Procurement's process requirements.
- Monitor sales statistics.
- Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
- Make recommendations based on sales analysis and implement a 360-degree action plan with Sales / KA / Planning / Distribution.
- Identify and initiate sales issues / problem areas in conjunction with Sales, Key Accounts, etc.
- Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
- Assist Demand Planning with volume projections based on planned brand activities / inputs from Key Accounts / Trade Marketing.
- Ensure optimal utilisation of staff.
- Apply consistent discipline.
- Train and develop staff.
- Conduct meetings and ensure effective communication to all.
- Liaise and communicate with management in all departments.
- Set objectives and manage and measure the performance of subordinates.
Salary: R58 000 - R68 000
How to apply- Follow the link to our jobseeker’s page - https : / / measuredability.com / jobs-2 /
- Search for the job title.
- Click Apply to submit your CV.
Brand Manager
Posted 7 days ago
Job Viewed
Job Description
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
About the role:
To initiate, plan and achieve Haleon’s ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa.To plan, direct and co-ordinate all strategic and marketing activities of their respective brand/ brands, to achieve consumption growth, sales, profit and marketing objectives.
Scope :
- South Africa territory
- Responsible for 1 or more brands and be accountable for the P&L for the brands they manage.
- Focused on consumers, customers and HCPs/Pharmacists.
- Responsible for new product launches (innovation) and developing business cases for new product launches.
- Interacts with aligned media, advertising and promotional agencies as well as Area teams, and other Haleon business units.
- Manages cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Supply Chain, Regulatory and other departments.
- To grow brands ahead of the categories we compete in.
- Control A&P investments and drive ROI improvement.
- Use our values and expectations to drive actions and decisions, role model values and expectations.
- Embeds the Haleon behavoiurs as part of our Win As One framework: Consumer first, always; Collaborate for impact; Unlock value at pace; grow myself and others.
Key Responsibilities:
- Monitor market, brand performance, competitors, trends, and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
- Review brand strategies and provide input into formulating new and innovative strategies to the competitive environment relevant to consumer profiles and their needs.
- Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a brand custodian.
- Report on deviations to Marketing Director and propose/implement action plans where necessary.
- Monitor the performance of brands in terms of units and rand sales with meaningful comparison and market related interpretations monthly.
- Review of actual costs versus budget throughout NPD development to meet GP objectives, brand campaign.
- Collaborate in forecasting and pipeline input planning.
- Drive campaign process to support sales strategy for overall company objective attainment
- Manage agency stakeholders to impactful brand health.
- Manage annual budget and reconciliation.
- Integrate with sales, promotions to identify incentive requirements.
Strategic Planning
- In order that the overall company and strategic brand objectives are achieved, delivers and executes strategic long, medium- and short-term plans for brands by:
- Developing strategies that will deliver the 3-year consumption, sales, profit and marketing objectives for the categories.
- Analysing past performance, economic variables etc, against the backdrop of world-wide portfolio, growth, and profit objectives, in collaboration with Area/Category Teams.
- Ensures development and execution of detailed 1-year plans for all the brands in the category they are responsible in which will ensure the achievement of strategic objectives, in partnership with Area/Category Teams and aligned agencies.
Execution Powerhouse:
- In order that plans are successfully implemented, and commercial and business objectives are met, directs and co-ordinates the implementation and achievement of agreed plans by:
- Embedding continuous learning from successes and failures
- Initiating and co-ordinating progress on all projects.
- Facilitating implementation with other functions within the organisation as well as with
- aligned agencies.
Data & Analytics:
- To determine potential impact on plans as well as identify future opportunities, monitors, analyses and evaluates marketplace developments relating to:
- Own and competitive developments.
- Sales and supply chain performance
- Consumer, Expert and Customer behaviour.
Agility
- Adapts/replans to accommodate deviations / changes in market conditions by devising
- and implementing new action plans, to ensure the brands, retain their competitive
- advantage.
Business Leadership
- To ensure that overall strategic objectives are met, carries out marketing leadership duties by:
- Working within budget parameters.
- Monitoring progress towards achieving objectives.
- Providing input into overall planning of business.
- Liaising with other functions and departments regarding issues such as distribution,
- production, R&D, sales performance, etc.
- Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.
- Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion and supply chain management, to build strong brands and ensure the long-term profitability of the company.
Corporate Governance
- In-depth knowledge of products
- Understands and abides by Haleon policies and procedures
- Supports Management Monitoring
- Communicates effectively with senior management, peers, marketing and other
- departments
- Is a respected individual with Haleon customers and staff
- Use our values and expectations to drive actions and decisions, role model values and expectations
- Embeds Win As One Strategic Drivers: Health in More Hands; Superior Brands; Wired for Excellence; Full Potential People
Qualifications and skills
Essential
- A university degree
- 3-5 years Marketing experience
- Sound strategic marketing skills required and financial acumen
- Good communication and interpersonal skills
- Growth mindset
- Independent thinking
- Ability to work through complexity
Preferred
- BCom Hons
- Demonstrated project leadership
- Understanding of the complex economic and socio-political environment in SA, to successfully formulate strategies within these constraints.
- Insight into and understanding of consumer, expert attitudes, behaviour and motivations.
- Tsechnical knowledge with regard to medicines, diseases and available treatments within each of the relevant product categories.
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Diversity, Equity and Inclusion:
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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#J-18808-LjbffrBrand Manager
Posted 10 days ago
Job Viewed
Job Description
Overview
Location: Johannesburg (The Parks)
Work model: Fully in-office
Salary: R60 000 - R80 000 CTC (depending on level of experience)
Why you d want to work here.
- Unlimited leave
- Performance bonus
- Medical aid
- Work at a leading award-winning sports content agency
- Be part of a team that lives and breathes sport
- Opportunity to shape a bold dynamic sports betting brand
- Friendly ambitious colleagues
About our client.
Our client is a renowned award-winning sports content agency producing world-class long and short-form work across ad agency and production house disciplines. With a focus on sports and entertainment brands the environment is fast-paced energetic and sports-mad - perfect for those who want to work at the forefront of sports marketing in Africa and Europe.
What the job involves- Leading and executing the brand strategy for a dynamic sports betting brand across African and European markets
- Acting as the brand custodian ensuring consistency relevance and growth
- Collaborating with creative content and digital teams to deliver integrated marketing campaigns
- Analysing market trends and competitor activity to identify new opportunities
- Working closely with sponsorship PR and media partners to maximise brand impact
- Managing budgets reporting on performance and driving commercial outcomes
- Overseeing campaign rollouts across multiple channels including digital social and on-the-ground activations
- Ensuring all brand messaging resonates with diverse audiences in Africa and Europe
- Representing the brand at industry events launches and activations
- 5 years experience in brand management ideally within sports betting beverages telco retail (e.g. Breweries Telco Checkers etc.) or a related fast-paced consumer sector
- Proven experience working on large high-profile brands
- Strong understanding of the sports and betting landscape in Africa and / or Europe
- Demonstrable ability to lead cross-functional teams and deliver results
- Excellent strategic thinking communication and stakeholder management skills
- Hands-on experience with brand activations and integrated campaigns
- A genuine passion for sports is absolutely essential!
- Ability to thrive in a high-energy all-in-office environment
Bonus points if you.
- Have worked with major sports entertainment or betting brands before
- Bring strong industry connections across Africa and / or Europe
- Have experience with digital marketing and / or sponsorships in sport
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
Employment Type: Full-time
Experience: years
Vacancy: 1
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