225 Brand Manager jobs in Sandton

Relevant experience in applying job-related concepts, techniques, and processes at the required level.

Experience in working with senior management.

Working knowledge of social media platforms (e.g., LinkedIn).

Fluent in Business English.

Advanced computer literacy.

Code 08 driver's license.

Willingness to travel off-site / overnight stay.

1. Plan, Coordinate and Implement Strategies, Marketing Plans and Budgets.
2. Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
3. Implement roll-out and coordinate brand plan activities between all parties involved.
4. Provide support for "Below-the-line" activities, including POS, sampling, and activations.
5. Plan and interpret brand architecture / brand blueprint / brand diamond.
6. Manage and optimise brand / product life cycles in the portfolio.
7. Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
8. Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.
9. Identify New Product Concepts and Successful Commercialisation Within Project Driven System.
10. Liaise with product development to identify, develop, and launch new product concepts.
11. Coordinate the update / upgrade of product packaging through R&D.
12. Present product concept definition, product proposal, and preliminary and final business case.
13. Launch products to internal customers and follow up with Trade launch.
14. Manage the Trade launch phase and conduct post-launch evaluation of changed products.
15. Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
16. Develop an understanding of the industrial processes related to the product portfolio.
17. Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
18. Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
19. Commission annual brand health studies to ensure the brand remains relevant for the target market.
20. Evaluate market volume / value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
21. Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
22. Plan and control marketing expenditure of the product portfolio within the budget.
23. Develop briefs for suppliers, evaluate quotes of different suppliers.
24. Verify invoices and create purchase orders for approval.
25. Monitor and process marketing-related expenses.
26. Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
27. Ensure marketing expenditure administration is executed according to Auditors' and Procurement's process requirements.
28. Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
29. Make recommendations based on sales analysis and implement a 360-degree action plan with Sales / KA / Planning / Distribution.
30. Identify and initiate sales issues / problem areas in conjunction with Sales, Key Accounts, etc.
31. Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
32. Assist Demand Planning with volume projections based on planned brand activities / inputs from Key Accounts / Trade Marketing.
33. Manage Staff (Where Applicable).
34. Ensure optimal utilisation of staff.
35. Apply consistent discipline.
36. Train and develop staff.
37. Conduct meetings and ensure effective communication to all.
38. Liaise and communicate with management in all departments.
39. Set objectives and manage and measure the performance of subordinates.

Implementing marketing brand strategies to deliver innovative, operational brand plans to achieve business outcomes resulting in creating and maintaining a positive image of our brand in the market.

1. Enable Brand / Marketing strategy both locally and globally.
2. Translate branded product marketing strategies into activities, communication and ensure success in market execution.
3. Ensure ROI objectives are tracked and achieved.
4. Partner with sales & digital team to ensure content plans and material developed is suited to target audiences both B2B and B2C.
5. Ensure all content, communication and activity adheres to the regulatory requirements.
6. Assist in managing the brand profit & losses, tracking any changes that could impact profitability and identifying opportunities to improve Gross Margin.
7. Carry out any Ad hoc projects as required by management.
8. Develop and implement effective promotional plans based on insights, trends, and key focus areas to help drive profitable growth.
9. Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies.
10. Monitor brand performance, analyse data, and make data-driven decisions to enhance brand positioning and customer engagement.
11. NPD - Successfully project manage and land new product innovations on focus brands.

1. Minimum 2 years relevant brand marketing experience (Skin industry experience will be advantageous preferably professional skin care).
2. Marketing Degree/Diploma.
3. Operational and executional excellence.
4. Above average written and verbal communication skills.
5. Strong understanding of market research and consumer insights.
6. Attention to detail with a strong sense of ownership and accountability.
7. Well-developed time management.
8. Good analytical skills.
9. Creative thinker – ability to come up with ideas and be innovative.
10. Must enjoy working in cross-functional teams with tight deadlines and under high pressure.

As a Brand Manager, you will report to a Marketing Manager or Marketing Director. You will lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating, and meeting consumer needs. This involves leveraging consumer and shopper insights to craft brands that consumers love, and executing compelling brand plans delivered through exceptional brand experiences in terms of innovation, communication, and activation. On a daily basis, this includes articulating and delivering the full marketing mix for your brand, working with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging, and marketing mix.

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans, detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan, and Innovation Plan to deliver agreed growth agenda (volume, value, profit).
• Track and monitor performance of your brands against financial targets and plans.
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit), including defining product & packaging solutions, trade solutions, and compelling communication for consumers.
• Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints, including market & internal analytics, competitive intelligence, consumer behaviour, trend data, and other appropriate sources.
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the delivery of a Communication Strategy sign-off and campaign judging and sign-off of above-the-line and below-the-line campaigns vs the agreed brand blueprint.
• Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management.
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality, including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking, and range management.

• 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth.
• BBusSc/BCom preferable.
• Proven record of successful brand development and Idea to Market strategies.
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

About the role:

To initiate, plan and achieve Haleon’s ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa.To plan, direct and co-ordinate all strategic and marketing activities of their respective brand/ brands, to achieve consumption growth, sales, profit and marketing objectives.

Scope :

• South Africa territory
• Responsible for 1 or more brands and be accountable for the P&L for the brands they manage.
• Focused on consumers, customers and HCPs/Pharmacists.
• Responsible for new product launches (innovation) and developing business cases for new product launches.
• Interacts with aligned media, advertising and promotional agencies as well as Area teams, and other Haleon business units.
• Manages cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Supply Chain, Regulatory and other departments.
• To grow brands ahead of the categories we compete in.
• Control A&P investments and drive ROI improvement.
• Use our values and expectations to drive actions and decisions, role model values and expectations.
• Embeds the Haleon behavoiurs as part of our Win As One framework: Consumer first, always; Collaborate for impact; Unlock value at pace; grow myself and others.

Key Responsibilities:

• Monitor market, brand performance, competitors, trends, and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
• Review brand strategies and provide input into formulating new and innovative strategies to the competitive environment relevant to consumer profiles and their needs.
• Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a brand custodian.
• Report on deviations to Marketing Director and propose/implement action plans where necessary.
• Monitor the performance of brands in terms of units and rand sales with meaningful comparison and market related interpretations monthly.
• Review of actual costs versus budget throughout NPD development to meet GP objectives, brand campaign.
• Collaborate in forecasting and pipeline input planning.
• Drive campaign process to support sales strategy for overall company objective attainment
• Manage agency stakeholders to impactful brand health.
• Manage annual budget and reconciliation.
• Integrate with sales, promotions to identify incentive requirements.

Strategic Planning

• In order that the overall company and strategic brand objectives are achieved, delivers and executes strategic long, medium- and short-term plans for brands by:
• Developing strategies that will deliver the 3-year consumption, sales, profit and marketing objectives for the categories.
• Analysing past performance, economic variables etc, against the backdrop of world-wide portfolio, growth, and profit objectives, in collaboration with Area/Category Teams.
• Ensures development and execution of detailed 1-year plans for all the brands in the category they are responsible in which will ensure the achievement of strategic objectives, in partnership with Area/Category Teams and aligned agencies.

Execution Powerhouse:

• In order that plans are successfully implemented, and commercial and business objectives are met, directs and co-ordinates the implementation and achievement of agreed plans by:
• Embedding continuous learning from successes and failures
• Initiating and co-ordinating progress on all projects.
• Facilitating implementation with other functions within the organisation as well as with
• aligned agencies.

Data & Analytics:

• To determine potential impact on plans as well as identify future opportunities, monitors, analyses and evaluates marketplace developments relating to:
• Own and competitive developments.
• Sales and supply chain performance
• Consumer, Expert and Customer behaviour.

Agility

• Adapts/replans to accommodate deviations / changes in market conditions by devising
• and implementing new action plans, to ensure the brands, retain their competitive
• advantage.

Business Leadership

• To ensure that overall strategic objectives are met, carries out marketing leadership duties by:
• Working within budget parameters.
• Monitoring progress towards achieving objectives.
• Providing input into overall planning of business.
• Liaising with other functions and departments regarding issues such as distribution,
• production, R&D, sales performance, etc.
• Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.
• Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion and supply chain management, to build strong brands and ensure the long-term profitability of the company.

Corporate Governance

• In-depth knowledge of products
• Understands and abides by Haleon policies and procedures
• Supports Management Monitoring
• Communicates effectively with senior management, peers, marketing and other
• departments
• Is a respected individual with Haleon customers and staff
• Use our values and expectations to drive actions and decisions, role model values and expectations
• Embeds Win As One Strategic Drivers: Health in More Hands; Superior Brands; Wired for Excellence; Full Potential People

Qualifications and skills

Essential

• A university degree
• 3-5 years Marketing experience
• Sound strategic marketing skills required and financial acumen
• Good communication and interpersonal skills
• Growth mindset
• Independent thinking
• Ability to work through complexity

Preferred

• BCom Hons
• Demonstrated project leadership
• Understanding of the complex economic and socio-political environment in SA, to successfully formulate strategies within these constraints.
• Insight into and understanding of consumer, expert attitudes, behaviour and motivations.
• Tsechnical knowledge with regard to medicines, diseases and available treatments within each of the relevant product categories.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion:

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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POSITION INFO:

Our Client, a leader in the Hospitality and Entertainment industry is seeking a Brand Manager to join their team based in Johannesburg.

• Matric
• Bachelor’s Degree in Marketing or Business Administration or a related field
• 3-5 years’ experience as a Brand Manager, in both traditional and social media aspects
• Strong understanding of consumer behavior, market dynamics and branding principles
• High attention to detail
• Service orientated and standards of high quality
• Excellent analytical and problem-solving skills
• Creative thinker with a strategic mindset.
  
  

• Matric
• Bachelor’s Degree in Marketing or Business Administration or a related field
• 3-5 years’ experience as a Brand Manager, in both traditional and social media aspects
• Strong understanding of consumer behavior, market dynamics and branding principles
• High attention to detail
• Service orientated and standards of high quality
• Excellent analytical and problem-solving skills
• Creative thinker with a strategic mindset.
  
  

• Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.
• Conduct market research to understand consumer trends, competitors and industry insights.
• Collaborate with internal teams such as graphic design team and Product Owner to align brand and marketing objectives and develop marketing plans.
• Create and manager brand budgets.
• Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels.
• Develop and implement marketing tactics and activations to promote consumer engagement.
• Monitor and analyze brand performance metrics and provide regular reports to management.
• Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with
• Gaming Board compliance.
• Build and manage relationships with keys stakeholders, including agencies, media partners and vendors.
• Manage and implement product launches, events and activations and coordinate with relevant teams.
  
  
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Advertising Services

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Brand Manager Wanted – Fourways

Are you a creative and strategic thinker with a passion for building powerful brands? A leading hospitality and entertainment company is looking for a

Recruiter:

Edge Executives

Job Ref:



Date posted:

Tuesday, May 13, 2025

Location:

Johannesburg, South Africa

SUMMARY:

POSITION INFO:

Brand Manager Wanted – Fourways

Are you a creative and strategic thinker with a passion for building powerful brands? A leading hospitality and entertainment company is looking for a Brand Manager to take their brand to the next level!

What You’ll Do:

• Develop and execute impactful brand strategies
• Conduct market research to stay ahead of trends
• Drive marketing campaigns across digital & traditional platforms
• Collaborate with creative teams to bring ideas to life
• Monitor brand performance and optimize for success
• Manage product launches, events & activations
  
  

• Bachelor’s degree in Marketing/Business
• 3-5 years’ experience as a Brand Manager
• Strong expertise in both traditional & social media
• Creative, analytical & detail-oriented mindset
• A self-starter with a passion for brand excellence
  
  
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Advertising Services

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Overview :

Seeking an experienced Brand Manager with a strong background in branding and brand building. This role requires a strategic thinker who can develop and execute marketing initiatives to enhance brand visibility, credibility, and growth.

The ideal candidate will have a proven track record of building recognizable brands from the ground up and have the appetite and ability to be hands on and involved in the detail.

Key Responsibilities :

Develop and implement comprehensive marketing strategies to strengthen brand identity.

Develop and implement brand-building initiatives, ensuring consistency across all channels.

Develop and manage content creation, social media presence, and digital marketing campaigns.

Conduct market research to identify trends, customer insights, and competitor activities.

Collaborate with agencies to align marketing efforts with business goals.

Analyze marketing performance metrics and optimize strategies accordingly.

Oversee the development of promotional materials, both online and offline.

Required Skills and Competencies :

Branding Expertise : Strong knowledge of brand development, positioning, and storytelling.

Strategic Thinking : Ability to design and execute data-driven marketing strategies.

Content Creation : Proficient in developing engaging content for various platforms.

Digital Marketing : Knowledge of SEO, PPC, social media advertising, and email marketing.

Analytics : Experience with marketing analytics tools (e.g., Google Analytics, HubSpot).

Communication : Excellent verbal and written communication skills.

Project Management : Strong organizational skills with the ability to manage multiple projects simultaneously.

Creative Mindset : Ability to think outside the box and bring fresh ideas to the table.

Preferred Experience :

Brand Building : Proven experience in building a recognizable brand from the ground up.

Industry Knowledge : Experience in luxury goods, financial services, or related industries is advantageous.

Leadership : Ability to mentor and guide junior marketing staff if needed.

Qualifications :

Years of Experience : Minimum 5-7 years of relevant marketing experience, with at least 3 years focused on brand development.

Opportunities :

Opportunity to shape and grow a high-end, recognizable brand.

Collaborative and dynamic work environment.

Looking to join an industry leading Automotive company? We are looking for a professional Brand Manager based in Johannesburg. This position requires monthly travel into East Africa. The main purpose of the role is to manage and develop this specific brand within the East African countries.

Qualifications required:

• Matric and,
• 3 year Degree or Diploma.

• Experience in the Automotive and/or Motorcycle sector is essential.
• Dealership experience is a non-negotiable requirement.
• At least 5 years of experience in a similar Business Development / Brand / Sales Management position.
• Talented communicator and motivator with natural authority.
• Confident.
• A highly performance-oriented approach.
• Experience in coaching, mentoring and developing staff.
• Strong Excel skills.
• Strong financial and business acumen is required.
• Thorough understanding of profit/loss and financial performance.

• Manage the dealer network in Africa.
• Provide reports and analysis relevant to the sales activity for the region.
• Manage order process including order planning between dealer network and OEM's.
• Manage the pricing function, in collaboration with the marketing and finance departments.
• Participate in the budget process relating to the sales function and target setting.
• Ensure alignment of the marketing function and the sales.
• Ensure sales training is in place for region as per training plan.
• Regular dealer visits in-country.
• Conduct dealership audits.
• Review of the dealership's sales performance vs. targets.
• Review and analyse market share and performance vs competitors.
• Check dealer debtors and ensure process/limitations are being followed.
• Ensure company policies/processes are being followed within the dealership.
• Action plans for improvement of sales volumes.
• Ensure correct model mix.
• Check ageing stock and ensure actions plans are in place.
• Ensure staff training has been followed by the dealer.

R420 000 - R500 000 - Annually plus Medical Aid, Pension and Incentives.