25 Brand Management jobs in Sandton
Senior Specialist, Brand Management
Posted 3 days ago
Job Viewed
Job Description
Location: ZA, GP, Johannesburg, Baker Street 30
The Senior Specialist, Brand Management is a deep brand thinker, architect and specialist, responsible for shaping a strong, positive brand image through the design and development of the Group's brand positioning, brand structure and brand identity. This job also leads and drives the implementation of the Brand Marketing strategy and plan for the Group.
Qualifications- First- or Post Graduate Degree in Marketing or related field
- 8-10 Years' experience in maintaining brand consistency across all marketing channels, touchpoints, and geographies
- 8-10 Years' proven track record of managing and developing brands, including defining brand positioning, creating brand strategies, and executing brand plans
Product Marketing Manager
Posted 14 days ago
Job Viewed
Job Description
Overview
Role purpose :
The primary focus is on promoting Vodacom as more than just a telecommunications company. Vodacom Financial Services is a key acceleration unit within the Vodacom stable, encompassing a wide range of financial and digital products. The goal is to provide the best segmented propositions and customer experience within our digital ecosystem. Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services is striving to be a best-in-class customer centric company.
Responsibilities- Drive revenue, sales and marketing related KPIs for the Vodacom Financial Services product portfolio (payments, lending, insurance, and digital lifestyle solutions) across business and consumer verticals.
- Provide clear direction for strategic planning related to go-to-market activities, marketing investment, and retrospective media and creative performance campaign analysis.
- Develop and execute GTM campaign strategies and plans to deliver on overall marketing, brand and commercial goals within various business units.
- Collaborate closely with Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams to align on marketing and commercial objectives.
- Focus on driving ROI through digital media channels, with measurement and performance tracking of budgets against business KPIs. Experience with on-the-ground activation campaigns is a plus.
The role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Vodacom Financial Services to ensure cohesive GTM campaigns and performance outcomes.
Qualifications / Experience- Proven experience in driving ROI through digital media channels and performance tracking against budgets and business KPIs.
- Experience in running on-the-ground activation campaigns is a plus.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.
Be The First To Know
About the latest Brand management Jobs in Sandton !
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Job Summary
The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.
You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.
Responsibilities Strategic Product Positioning & Messaging- Own product value messaging, including persona-specific strategies and competitive differentiation
- Translate product features into business outcomes using FBO mapping
- Maintain up-to-date battlecards and ensure consistent messaging across all channels
- Develop and lead cross-functional go-to-market plans for new product and feature releases
- Create launch assets: web copy, sales content, customer comms, training materials
- Ensure consistent product language and terminology across teams
- Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
- Develop the “Golden Pitch” tailored to various buyer personas
- Support sales training and onboarding with product-focused materials
- Partner with Brand to build customer story pipelines and deliver multi-format success stories
- Create outcome-driven case studies by industry and use case
- Nurture customer relationships for advocacy initiatives
- Refine buyer personas and ICPs using research and feedback
- Conduct market, customer, and competitor analysis to inform messaging and strategy
- Lead win/loss reviews in partnership with Sales
- Deep understanding of B2B SaaS marketing, ABM, and product-led growth
- Strong grasp of retail tech trends, customer analytics, and IoT
- Ability to translate complex features into clear customer benefits
- Excellent written and verbal communication skills
- Expertise in market research, customer needs analysis, and data-driven decision-making
- Ability to craft compelling narratives and differentiated messaging
- Strategic thinker with ability to shape go-to-market strategies
- Agile, adaptable, and responsive to shifting market conditions
- Skilled in crafting customer-centric product narratives
- Confident in influencing stakeholders and presenting business impact
- Creative and innovative in developing high-impact marketing campaigns
- Bachelor's in Marketing, Communications, or related field
- 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
- Proven success in product launches and sales enablement
- Strong cross-functional collaboration with Sales, Product, and CS
- Experience with marketing automation, data analysis, and CRM tools
At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.
With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.
What’s It Like to Work Here?- Remote-First Hybrid: Work anywhere.
- 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
- Autonomy & Growth: Flexible schedules, ownership, career investment.
- Customer Obsessed: Everything we do is for our clients.
- Best Self Allowance: Annual stipend for personal growth.
- Recharge Days: Monthly company-wide day off.
- Career Growth: We invest in you.