21 Brand Management jobs in South Africa

PayProp and Reapit – Who are we?
PayProp, a Reapit company, offers a tech platform for letting agents that lets them automate every part of the rental transaction. PayProp is easier to use and more powerful than solutions by banks and traditional software vendors.

We're a seasoned team of professionals with expertise in property, banking, finance, risk management and technology, as well as building and managing highly secure cloud-based Web applications.

Worldwide, Reapit technology is used by over 78,000 agents in more than 15,000 branches, with over a million properties under management; enabling them to run their businesses, identify opportunities for growth, manage their properties, collect rent, communicate with their clients, and deliver an outstanding customer experience, every time.

What You'll Be Doing
The Product Marketing Manager, PayProp, is the subject matter expert for Reapit's PayProp solution, which automates rental payments and reconciliations. They are responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery. The function contributes to delivering opportunities for up-sell, cross-sell, acquisition and retention initiatives.

The Product Marketing Manager (PMM) for PayProp is the product evangelist across regions and plays an integral role in organising product launches and feature releases. They are cognisant with competitors, and well-versed about our customer. The role will sit in South Africa but will be responsible for product marketing in South Africa, United Kingdom, Canada and USA.

The PMM's role has key relationships with the wider Product and the Global Marketing team to develop innovative campaigns and initiatives that drive demand. They build close connections with Sales and Account Management/ CSMs and Management.

An attention to detail and eye for quality are critical to success in this role, along with an ability to grasp and present our value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. They also regularly collaborate with sales and services teams. It's a role that requires strong diplomatic skills, including a sense of when to push back and when to dive in.

Reporting to the Director, Global Product Marketing, the main responsibilities will include:

• Plan and project manage the product launch (GTM) of new products and features including determining the internal/external release in conjunction with product development
• Develop strategies and project manage campaigns to support up-sell, cross-sell, expansion and retention opportunities.
• Partner with the Field and wider marketing teams to support initiatives for new business acquisition.
• Effectively translate technical feature details into benefits for our users
• Compile and share market intelligence from customer insights and to industry, market and the competitor landscape via direct/indirect interactions with customers, prospects, partners, competitors and internal staff
• Develop and refine customer personas, their decision making and behaviour to inform and support sales and marketing initiatives.
• Collaborate with sales leadership, product management and marketing communications to develop product positioning and value-based messaging that resonates with target buyer personas
• Position sales and customer facing teams to sell by building effective sales enablement tools i.e. slide decks, competitive positioning, FAQs and hosting campaign enablement sessions as required.
• Lead the delivery of all product marketing content including blogs, web pages, product sheets, social/blog posts, video scripts, white papers, in-app notifications and other content to support campaigns
• Acts as the primary thought leader for the products supported externally, including speaking engagements and written works
• Report on project status/content performance and continually improve our product delivery experience
• Ensuring areas of non-conformance are escalated to Management
• Continually review work practices and recommend ways in which practice, systems and/or processes can be automated and improved
• Participate in activities that address improving performance and actively promote improvement

Who We're Looking For
At PayProp, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don't worry if you don't meet all of them, we'd still like to hear from you.

• 2 to 4 years' experience in a software/ or B2B SaaS marketing role (preferred, but not essential)
• 5+ years product marketing, product or campaign management experience
• Bachelor's Degree in Business, Marketing or Communications
• Experience planning, developing, and executing on marketing campaigns
• Experience using AI tools for process management in marketing.
• Experience working cross-functionally with product and sales teams to launch campaigns in market
• Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers
• Excellent interpersonal and communication skills (both verbal and written)
• Self-motivated, able to work autonomously and as part of a team to manage projects to completion
• Great stakeholder management skills

What's in it for you?
We operate a Flexible Working Policy, and we are happy for you to work remotely for this role.

Benefits
We're offering the chance to really make a difference here at PayProp and the opportunity for personal growth is very real. You'll feel part of a special team. You can expect a highly competitive salary and some great benefits, including:

• 20 days of annual leave
• 1 paid day off to celebrate your birthday
• Paid time off in-between Christmas and New Year
• 2 paid volunteer days
• Optional 5% company contribution towards a retirement annuity

Don't tick all the boxes? Neither do we
We care about our industry and want it to become a more inclusive and diverse place to work. So, we're driven by hiring not only by experience and relevance for the role but by sharing our values and the right attitudes and behaviours for success.

We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.

We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.

RoomRaccoon

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.

Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance.

Interested? Keep reading on

Job title: Product Marketing Specialist

Location: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands

Language: English

Work-type: On-site

Contract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > Permanent

Your North Star

As the Product Marketing Specialist, you will develop and execute go-to-market strategies that drive product awareness, user adoption, and commercial growth. This role requires a strong foundation in messaging, competitive positioning, content creation, and lifecycle marketing. Working cross-functionally with Sales, Product, and Customer Success teams, you will craft impactful campaigns that fuel demand generation and revenue expansion. Your ability to think commercially, build scalable growth loops, and analyse performance metrics will be key to your success. A growth mindset and a proactive approach to continuous improvement are essential to thrive in this role. Reporting to the Head of Marketing.

A Day in the Life of a Product Marketing Specialist

Product Marketing Strategy & Execution

• Develop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle.
• Integrate scalable growth loops into campaign architecture—e.g. SEO flywheels, referral loops, customer advocacy engines.
• Align initiatives with sales, product, and customer success objectives to maximize reach and relevance.

Demand Generation

• Translate technical product features into compelling narratives tailored to target personas.
• Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content.
• Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance.

Adoption & Customer Expansion

• Collaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys.
• Develop release content across channels (in-app, email, blog, video) to support feature adoption and tier upgrades.
• Build strategies that drive long-term customer engagement and expand revenue from within the customer base.

Market Intelligence & Research

• Conduct ongoing market research to understand customer pain points, segment-specific trends, and competitive positioning.
• Use insights to refine messaging and influence the product roadmap.
• Regularly test and iterate value propositions based on feedback loops from Sales, CS, and end-users.

SEO & Organic Growth

• Partner with the SEO team to build a strong organic discovery engine.
• Identify keywords to support both awareness and product-specific landing pages.
• Optimize all owned content for search intent and conversion.

Go-To-Market (GTM) & Launch Execution

• Lead the GTM planning and execution for new product features and commercial initiatives.
• Collaborate with stakeholders across Product, CS, Sales, and Content teams to ensure smooth and timely rollouts.
• Ensure launches are designed to feed back into the demand adoption advocacy flywheel.

Metrics & Optimization

• Monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI).
• Evaluate campaign impact using KPIs such as:
• Feature Adoption Rates
• In-App CTR and Engagement
• Marketing-Driven Revenue Growth
• Customer Feedback on Content and Messaging
• Iterate based on results and test new approaches to improve performance.

Key skills:

• 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.
• Strong background in GTM strategy, demand generation, and customer journeys.
• Proven ability to drive measurable impact through content and campaigns.
• Experience creating and optimising marketing assets across the entire funnel.
• Strategic thinker with a commercial mindset and passion for growth-driven marketing.
• Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools
• Familiarity with in-app messaging tools and customer
• Experience localising messaging across multiple regions and languages.
• Ability to thrive in fast-paced, cross-functional environments

Perks

• Equity
• Incentive based commission
• Formal Training budget
• Annual Hotel experience

RoomRaccoon Values

• Accountability
• Beat Yesterday
• Clock Speed
• Deals a Deal
• Empower Another

Disclaimer: Thanks so much for your excitement about joining RoomRaccoon We're lucky to have so many talented people eager to be part of our team, so we're reviewing applications as they come in. If you don't hear from us within three weeks, it means we've decided to move forward with other candidates this time—but don't be discouraged Keep an eye on our careers page, and we'd love for you to apply for roles that fit your talents in the future

At Smollan, we're on an evolutionary journey where we're shifting our story. We're looking for truly unique people who believe in fostering a diverse and inclusive environment. Where our people are cared for, happy and inspired in building an extraordinary place to work

Are you a seasoned Product Marketing Manager with a passion for retail media and a knack for simplifying complex ideas?

About the Role:

As a Product Marketing Manager your primary focus will be to create best-in-class sales materials, showcase our creative and strategic capabilities, and provide comprehensive marketing support for events, lead generation, and commercial marketing activities.

Key Responsibilities and Deliverables:

• Create Sales Collateral:
  Develop compelling media packs, event packs, and one-pagers tailored for brands, and agencies. Ensure all materials are on-brand, visually appealing, and data-driven to effectively communicate our media offerings and value propositions.
• Customer Journey Visualization:
  Work closely with the sales team to design and visualize the customer journey across all platforms, translating it into clear messaging and user experiences (UX)
• Marketing Support for Campaigns:
  Collaborate with teams to deliver marketing support for campaigns, product launches, and cross-promotions, ensuring consistent and impactful brand messaging across various channels.
• Design Professional Pitch Decks:
  Create well-designed, professional pitch decks that are tailored to client-specific needs, incorporating compelling data, case studies, and ROI analysis. Manage the briefing process for media mock-ups with the design team.
• Media Centre Marketing Support:
  Drive the marketing agenda by promoting capabilities through targeted content and sharing success stories, client testimonials, and key achievements across digital channels.
• Develop Newsletter Strategy:
  Create and develop a strategy for supplier and category newsletters

Minimum Qualifications:

Degree Level Qualification

Minimum Experience:

6-8 years of experience in a similar role with a proven ability to understand and simplify complex ideas while working in a sometimes-high-pressure environment with multiple deadlines.

Knowledge, Skills & Abilities:

• Retail media fundamentals
• InDesign, Photoshop
• Understanding of UX and website development

Job Summary:

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics.

You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

Responsibilities:

Strategic Product Positioning & Messaging

• Own product value messaging, including persona-specific strategies and competitive differentiation
• Translate product features into business outcomes using FBO mapping
• Maintain up-to-date battlecards and ensure consistent messaging across all channels

Product Launches & Feature Releases

• Develop and lead cross-functional go-to-market plans for new product and feature releases
• Create launch assets: web copy, sales content, customer comms, training materials
• Ensure consistent product language and terminology across teams

Sales Enablement

• Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
• Develop the "Golden Pitch" tailored to various buyer personas
• Support sales training and onboarding with product-focused materials

Customer Stories & Social Proof

• Partner with Brand to build customer story pipelines and deliver multi-format success stories
• Create outcome-driven case studies by industry and use case
• Nurture customer relationships for advocacy initiatives

Market Intelligence & Strategic Analysis

• Refine buyer personas and ICPs using research and feedback
• Conduct market, customer, and competitor analysis to inform messaging and strategy
• Lead win/loss reviews in partnership with Sales

Skills & Knowledge:

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

Talents & Strengths:

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

Experience & Qualifications:

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

At RetailNext, we're redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.

With a presence in over 90 countries and partnerships with some of the world's most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.

What's It Like to Work Here?

• Remote-First Hybrid: Work anywhere.
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
• Autonomy & Growth: Flexible schedules, ownership, career investment.
• Customer Obsessed: Everything we do is for our clients.

Perks & Benefits

• Best Self Allowance: Annual stipend for personal growth.
• Recharge Days: Monthly company-wide day off.
• Career Growth: We invest in you.

The Organization

The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We're proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment. Key areas of operations are:

• Storytelling: ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers

• Pay Television: direct-to-home satellite and digital terrestrial television services.

• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and

• Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

The group's strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:

• Expand Pay TV, SVOD subscriber base and Advertising sales

• Focus on investment and technology

• Maintain a local approach

• Provide quality service

• Attract innovative and motivated employees

Join Africa's most loved storyteller

Purpose of the Position

The Product Marketing Specialist is responsible for developing and executing strategic product marketing initiatives that enhance brand equity, support go-to-market plans and drive commercial performance. This role serves as a key interface between marketing, product, sales, and communications teams to ensure alignment of messaging, positioning, and execution across channels. The incumbent applies a blend of commercial insight, creative thinking, and analytical rigor to translate market intelligence into actionable strategies that support business objectives and deliver measurable impact.

Key Performance Objectives

Tasks

Brand Management

• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
• Oversee marketing, advertising, and media activities to ensure consistency with product line strategy.
• Ensure alignment between content initiatives and marketing plans and execution.
• Support the online and social media strategy to ensure set targets are met.
• Monitor product distribution and consumer reactions.
• Brainstorm new and innovative growth strategies.
• Align the company and key markets around the brand's direction, choices, and tactics.

Brand Strategy Development and Execution

• Develop and implement product marketing strategies that enhance brand positioning and market competitiveness.
• Lead go-to-market planning and execution for new and existing products.
• Analyse and influence how brand is positioned in the market to achieve the desired and relevant perceptual value.
• Partner with cross-functional teams to ensure seamless integration of campaigns across channels.
• Monitor product and brand performance, generating insights to inform decision-making and optimize campaigns.
• Analyze market trends, competitor activity, and customer feedback to identify opportunities for growth.
• Support the delivery of commercial targets by crafting compelling product narratives, sales enablement materials, and customer-facing content.
• Project manage campaigns across key channels including ATL, BTL and digital from start to finish including briefing of internal creative teams/agencies, media, approvals, internal alignment and stakeholder management and production.

Stakeholder Engagement

• Work closely with cross functional teams to deliver integrated marketing strategy and execution, as well as ensure brand consistency to drive acquisition.
• Drive alignment across internal and external teams across key regions to drive marketing strategy and brand.
• Establish and maintain effective relationships with creative agencies and suppliers.
• Regular follow up and feedback with critical business partners.
• Collaborate with the content team; enabling them to meet their channel objectives by providing campaigns and executions that meet business results.
• Prepare and deliver content, marketing, and communication plan presentations to various stakeholders as and when required.

Qualifications Essentials

• National Diploma or equivalent qualification at NQF Level 6 in Marketing Management or a closely related field
• Bachelor's Degree or equivalent qualification at NQF Level 7 in Marketing, Media, Communications, or a relevant discipline is preferred.

Experience & Skills

5 years of proven experience in product marketing, brand management, or related roles.

• Strong commercial mindset with the ability to link marketing activities to business outcomes.
• Excellent communication and storytelling skills, with the ability to translate technical features into customer benefits.
• Analytical proficiency in measuring performance and generating actionable insights.
• Creative problem-solver with experience driving cross-functional collaboration.
• Up to date with latest trends and marketing best practices
• Budget management experience
• Comfortable working with numbers, metrics, and spreadsheets
• Experience in managing advertising and media agencies

Technical Competencies

• Brand Management
• Marketing Strategy and Planning
• Influencing
• Researching
• Reporting
• Project Management
• Collaboration
• Financial Management
• Sponsorship Management
• Marketing Acumen
• Stakeholder Relationship Management
• Risk Management
• Project Management
• Presentation skills

Behavioral Competencies

• Task Ownership: Demonstrates accountability and commitment to seeing tasks through to completion.
• Effective Communication: Communicates clearly with peers, supervisors, and other departments.
• Continuous Learning: Seeks opportunities to grow skills and improve technical expertise.
• Reliability: Consistently meets deadlines and fulfills commitments.
• Team Collaboration: Works cooperatively within the team to support shared goals.
• Quality Orientation: Focuses on delivering high-quality work and adhering to standards.

Responsibilities
Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa's biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that's just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let's reach for the stars.

We have an amazing opportunity for a Product Marketing Coordinator (Sportsbook) to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will
Innovate and create
as part of a like-minded, authentic Team eager to achieve goals.

Embrace
challenges and the thrill of working in a vibrant and fast-paced industry.

Grow
with our development plans and culture that allows you to further your career.

You Bring

• 1-2 Years' experience in a marketing related position
• Product Knowledge
• Valid Driver's License

A Bonus To Have

• Completed or studying towards a related Diploma or Degree

What You'll Do For The Brand

• Engage with Product suppliers and manage relationships with all product suppliers.
• Maintain all current betting platforms by identifying shortfalls and introducing new features and solutions.
• Identifying new innovations, promotions/ competitions and ways in which to market your product.
• Ensure enhancement of the Company product(s) and Improving the functionality for the end users of these applications.
• Competitor analysis reporting and market research.
• Project lead product testing before releasing to live environment.
• Market awareness and strong Relationship Management abilities.
• Ability to work under pressure.
• Management of various projects across the Ibranch Business.
• Identify root causes of customer and audit queries and look at ways and initiatives to reduce specific customer/audit queries where appropriate, based on the nature of the query.
• Assist and advise the business on what needs are to be met and dictate the flow and user interface to determine what the users must see by providing them with Business Requirement Documents.
• Conduct quality assurance tests.
• New business ideas and improving current business work practices.
• Responsible for reporting on allocated product to the business as per operational requirements.
• Work closely with various stakeholders to achieve objectives related to allocated product in order to achieve growth and visibility in the market place.
• Develop and curate engaging content for social media platforms.
• Assist in the development and management of social media platforms and influencer marketing strategy.
• Manage and maintain a CMS system of Hollywoodbets with uploading of daily and weekly content.
• Segmentation of market and aligning event and concepts for specific markets
• Campaign conceptualization and implementation in collaboration with Team Support
• Event management including planning, branding and working with social media and marketing team for promotion
• Regional specific campaigns and events roll out
• Identify branding and partnership opportunities as well as new business opportunities
• Branding roll out (containers, taxi ranks, billboards, radio, newspaper etc.)
• Consulting and collaborating with retail marketing on brand campaigns
• Training on product and marketing campaigns.
• Advise on improving promotions and personalizing for specific brands/outlets/markets
• Competitor and trend analysis to ensure brand remains innovative and ahead of competition
• Drive promotions and events around company brand ambassadors
• Identify synergies to exploit for business growth and brand awareness
• Monitoring social pages on all platforms and ensuring content is always given to social teams
• Reporting on all activities
• Any other ad hoc duties that might be required

What You'll Bring To The Team

• Strong analytical skills
• Ability to create designs that are appealing to consumers
• Develop unique designs that convey meaning
• High sense of accountability to one's work
• Consistently delivers required business results
• Ability to achieve goals and meet deadlines
• Ability to prepare designs and layout for print and website
• Strong detail orientated skills

So, are you ready to level up, learn, and perform at your best? Apply now

If you have not been contacted within 30 days, kindly consider your application to be unsuccessful.

Designation:

Product Marketing Specialist

Category:

MultiChoice South Africa

Level:

Closing date:

29-Sep-2025

Position Type:

Permanent

Location:

MultiChoice City

Job Description:

The Organization

The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We're proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment. Key areas of operations are:

• Storytelling: ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers

• Pay Television: direct-to-home satellite and digital terrestrial television services.

• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and

• Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

The group's strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:

• Expand Pay TV, SVOD subscriber base and Advertising sales

• Focus on investment and technology

• Maintain a local approach

• Provide quality service

• Attract innovative and motivated employees

Join Africa's most loved storyteller

Purpose of the Position

The Product Marketing Specialist is responsible for developing and executing strategic product marketing initiatives that enhance brand equity, support go-to-market plans and drive commercial performance. This role serves as a key interface between marketing, product, sales, and communications teams to ensure alignment of messaging, positioning, and execution across channels. The incumbent applies a blend of commercial insight, creative thinking, and analytical rigor to translate market intelligence into actionable strategies that support business objectives and deliver measurable impact.

Key Performance Objectives

Tasks

Brand Management

• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
• Oversee marketing, advertising, and media activities to ensure consistency with product line strategy.
• Ensure alignment between content initiatives and marketing plans and execution.
• Support the online and social media strategy to ensure set targets are met.
• Monitor product distribution and consumer reactions.
• Brainstorm new and innovative growth strategies.
  Align the company and key markets around the brand's direction, choices, and tactics.

• Brand Strategy Development and Execution

• Develop and implement product marketing strategies that enhance brand positioning and market competitiveness.

• Lead go-to-market planning and execution for new and existing products.
• Analyse and influence how brand is positioned in the market to achieve the desired and relevant perceptual value.
• Partner with cross-functional teams to ensure seamless integration of campaigns across channels.
• Monitor product and brand performance, generating insights to inform decision-making and optimize campaigns.
• Analyze market trends, competitor activity, and customer feedback to identify opportunities for growth.
• Support the delivery of commercial targets by crafting compelling product narratives, sales enablement materials, and customer-facing content.
• Project manage campaigns across key channels including ATL, BTL and digital from start to finish including briefing of internal creative teams/agencies, media, approvals, internal alignment and stakeholder management and production.

Stakeholder Engagement

• Work closely with cross functional teams to deliver integrated marketing strategy and execution, as well as ensure brand consistency to drive acquisition.
• Drive alignment across internal and external teams across key regions to drive marketing strategy and brand.
• Establish and maintain effective relationships with creative agencies and suppliers.
• Regular follow up and feedback with critical business partners.

• Collaborate with the content team; enabling them to meet their channel objectives by providing campaigns and executions that meet business results.

• Prepare and deliver content, marketing, and communication plan presentations to various stakeholders as and when required.

Qualifications Essentials

• National Diploma or equivalent qualification at NQF Level 6 in Marketing Management or a closely related field

• Bachelor's Degree or equivalent qualification at NQF Level 7 in Marketing, Media, Communications, or a relevant discipline is preferred.

• Experience & Skills3–5 years of proven experience in product marketing, brand management, or related roles.

• Strong commercial mindset with the ability to link marketing activities to business outcomes.
• Excellent communication and storytelling skills, with the ability to translate technical features into customer benefits.
• Analytical proficiency in measuring performance and generating actionable insights.
• Creative problem-solver with experience driving cross-functional collaboration.
• Up to date with latest trends and marketing best practices
• Budget management experience
• Comfortable working with numbers, metrics, and spreadsheets
• Experience in managing advertising and media agencies

Technical Competencies
- Brand Management
- Marketing Strategy and Planning
- Influencing
- Researching
- Reporting
- Project Management
- Collaboration
- Financial Management
- Sponsorship Management
- Marketing Acumen
- Stakeholder Relationship Management
- Risk Management
- Project Management

• Presentation skills

Behavioral Competencies

• Task Ownership: Demonstrates accountability and commitment to seeing tasks through to completion.
• Effective Communication: Communicates clearly with peers, supervisors, and other departments.
• Continuous Learning: Seeks opportunities to grow skills and improve technical expertise.
• Reliability: Consistently meets deadlines and fulfills commitments.
• Team Collaboration: Works cooperatively within the team to support shared goals.
• Quality Orientation: Focuses on delivering high-quality work and adhering to standards.

Responsibilities
Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa's biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that's just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let's reach for the stars.

We have an amazing opportunity for a Product Marketing Specialist (Online Gaming) to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will
Innovate and create
as part of a like-minded, authentic Team eager to achieve goals.

Embrace
challenges and the thrill of working in a vibrant and fast-paced industry.

Grow
with our development plans and culture that allows you to further your career.

You Bring

• Valid driver's license and own vehicle
• 1-2 years' experience in project management
• 1-2 years' experience in betting/ product knowledge
• 1-2 years' experience in sales and Marketing

A Bonus To Have

• Diploma/Degree

What You'll Do For The Brand

• Engage with Product suppliers, and manage relationships with all product suppliers.
• Maintain all current betting platforms (mobisite, website, USSD) by identifying shortfalls and introducing new features and solutions
• Identifying new innovations, promotions/ competitions and ways in which to market your product.
• Ensure enhancement of the Company product(s) and Improving the functionality for the end users of these applications.
• Competitor analysis reporting and market research.
• Project lead product testing before releasing to live environment.
• Market awareness and strong Relationship Management abilities.
• Ability to work under pressure.
• Management of various projects across the Ibranch Business.
• Identify root causes of customer and audit queries and look at ways and initiatives to reduce specific customer/audit queries where appropriate, based on the nature of the query.
• Assist and advise the business on what needs are to be met and dictate the flow and user interface to determine what the users must see by providing them with Business Requirement Documents.
• Conduct quality assurance tests.
• New business ideas and improving current business work practices.
• Responsible for reporting on allocated product to the business as per operational requirements.
• Work closely with various stakeholders to achieve objectives related to allocated product in order to achieve growth and visibility in the market place.
• Develop and curate engaging content for social media platforms.
• Assist in the development and management of social media platforms and influencer marketing strategy.
• Manage and maintain a CMS system of Hollywoodbets with uploading of daily and weekly content.
• Any other ad hoc duties that might be required

What You'll Bring To The Team

• Strong verbal and written skills
• Ability to think strategically
• Follow process in order to ensure high quality output
• Approaches own work with dedication and high sense of responsibility
• Consistently delivers required business results and meet deadlines
• High attention to detail
• Good communication skills

So, are you ready to level up, learn, and perform at your best? Apply now

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

RoomRaccoon

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.

Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance.

Interested? Keep reading on
Job title: Product Marketing Specialist

Location: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands

Language: English

Work-type: On-site

Contract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > Permanent

Your North Star

As the Product Marketing Specialist, you will develop and execute go-to-market strategies that drive product awareness, user adoption, and commercial growth. This role requires a strong foundation in messaging, competitive positioning, content creation, and lifecycle marketing. Working cross-functionally with Sales, Product, and Customer Success teams, you will craft impactful campaigns that fuel demand generation and revenue expansion. Your ability to think commercially, build scalable growth loops, and analyse performance metrics will be key to your success. A growth mindset and a proactive approach to continuous improvement are essential to thrive in this role. Reporting to the Head of Marketing.

A Day in the Life of a Product Marketing Specialist

Product Marketing Strategy & Execution

• Develop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle.
• Integrate scalable growth loops into campaign architecture—e.g. SEO flywheels, referral loops, customer advocacy engines.
• Align initiatives with sales, product, and customer success objectives to maximize reach and relevance.

Demand Generation

• Translate technical product features into compelling narratives tailored to target personas.
• Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content.
• Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance.

Adoption & Customer Expansion

• Collaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys.
• Develop release content across channels (in-app, email, blog, video) to support feature adoption and tier upgrades.
• Build strategies that drive long-term customer engagement and expand revenue from within the customer base.

Market Intelligence & Research

• Conduct ongoing market research to understand customer pain points, segment-specific trends, and competitive positioning.
• Use insights to refine messaging and influence the product roadmap.
• Regularly test and iterate value propositions based on feedback loops from Sales, CS, and end-users.

SEO & Organic Growth

• Partner with the SEO team to build a strong organic discovery engine.
• Identify keywords to support both awareness and product-specific landing pages.
• Optimize all owned content for search intent and conversion.

Go-To-Market (GTM) & Launch Execution

• Lead the GTM planning and execution for new product features and commercial initiatives.
• Collaborate with stakeholders across Product, CS, Sales, and Content teams to ensure smooth and timely rollouts.
• Ensure launches are designed to feed back into the demand → adoption → advocacy flywheel.

Metrics & Optimization

• Monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI).
• Evaluate campaign impact using KPIs such as:
• Feature Adoption Rates
• In-App CTR and Engagement
• Marketing-Driven Revenue Growth
• Customer Feedback on Content and Messaging
• Iterate based on results and test new approaches to improve performance.

Key Skills

• 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.
• Strong background in GTM strategy, demand generation, and customer journeys.
• Proven ability to drive measurable impact through content and campaigns.
• Experience creating and optimising marketing assets across the entire funnel.
• Strategic thinker with a commercial mindset and passion for growth-driven marketing.
• Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools
• Familiarity with in-app messaging tools and customer
• Experience localising messaging across multiple regions and languages.
• Ability to thrive in fast-paced, cross-functional environments

Perks

• Equity
• Incentive based commission
• Formal Training budget
• Annual Hotel experience

RoomRaccoon Values

• Accountability
• Beat Yesterday
• Clock Speed
• Deals a Deal
• Empower Another

Disclaimer: Thanks so much for your excitement about joining RoomRaccoon We're lucky to have so many talented people eager to be part of our team, so we're reviewing applications as they come in. If you don't hear from us within three weeks, it means we've decided to move forward with other candidates this time—but don't be discouraged Keep an eye on our careers page, and we'd love for you to apply for roles that fit your talents in the future