342 Brand Management jobs in South Africa

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact. Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.

The Role

We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow’s products effectively.

This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.

Key Responsibilities

• Lead qualitative and quantitative research to validate product-market fit before development begins.
• Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
• Identify emerging trends, customer pain points, and industry shifts to ensure Ozow’s offerings remain relevant, differentiated, and competitive.
• Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
• Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.

Go-to-Market Strategy and Execution

• Develop and lead go-to-market strategies for new products, features, and improvements across our full suite: Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.
• Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
• Build and execute launch plans, timelines, and stakeholder communications.

Cross-Functional Collaboration and Integration

• Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
• Drive the development of business cases and product narratives pre-development to ensure product-market fit.
• Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.

Positioning, Messaging and Storytelling

• Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
• Translate technical features into compelling value propositions tailored to target audiences and verticals.

Content Development and Enablement

• Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.
• Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.
• Maintain a centralised content hub/repository for the Commercial team to easily access up-to-date collateral.

Insights and Research

• Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging.
• Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.

Customer Experience and Journey Optimisation

• Work with UX, Product, and Client Success teams to optimise the end-to-end merchant journey.
• Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.

Performance and Analytics

• Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.
• Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.

What You'll Need

• 5+ years’ experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
• Strong understanding of the payments landscape in South Africa is an advantage.
• Experience working with CRM platforms, marketing automation tools, and analytics dashboards.
• Proven ability to work cross-functionally and influence multiple stakeholders.
• Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.
• Experience with building business cases, conducting market research, and managing product positioning.
• Ability to thrive in a fast-paced, entrepreneurial environment.

During the interview process you will meet with the People team, the hiring manager, and relevant CSuite. Be prepared to complete a technical assessment that will showcase your skills.

Join Ozow and become part of an elite force that challenges the ordinary and achieves the extraordinary. If you're driven to make an impact, embrace challenges, and seek unparalleled opportunities for growth, your journey starts here.

Compliance

As a fintech company, we prioritize data security and compliance. Due to the sensitive nature of our work, we require individuals with a high level of integrity and trustworthiness to ensure adherence to financial regulations and industry standards.

Ready to be exceptional?Apply now!

Keen to know more?

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To find out more about life atOzow, head over to our Careers Page here!

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Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

• Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales.

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

• Remote-First Hybrid: Work anywhere
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly
• Autonomy & Growth: Flexible schedules, ownership, career investment
• Customer Obsessed: Everything we do is for our clients

• Best Self Allowance: Annual stipend for personal growth
• Recharge Days: Monthly company-wide day off
• Career Growth: We invest in you

Mid-Senior level

Full-time

• Marketing and Sales

• IT Services and IT Consulting