525 Social Media Specialist jobs in South Africa

Overview

Who we are : A leading Financial Services company.

What we do : We offer affordable and reliable financial services to the emerging consumer.

What we are looking for : A Social Media Specialist.

• Initiate and execute on creative content strategies that align with the company brand
• Copywriting of all social media posts according to the brand guidelines
• Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance
• Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs
• Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation
• Conduct online marketing initiatives
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives
• Responsible for setting up or optimising analytics tools for tracking visitors' behaviours
• Manage tracking and reporting of social media activities on all platforms
• Conduct financial modelling, monitoring and reporting for online marketing programmes or website revenue forecasting
• Execute digital competitions (planning, design, sign-off and execution)
• Identify, evaluate and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns
• Propose online or social media channel campaigns to marketing leaders
• Collaborate with web, IT, service providers and graphic design staff to create multimedia social media content that conforms to brand and company visual format
• Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics
• Execute and manage social media campaigns or promotional strategies with sales, operations and other key stakeholders
• Assist in the evaluation and negotiation of contracts with vendors or online partners
• Attend bi-annual monthly performance meeting with Digital Marketing Manager
• Maintain knowledge of current digital marketing methodology and practices

• Bachelor’s degree or Advanced Diploma
• Social Media and Digital Marketing courses
• Minimum 5 years Digital Marketing and Social Media Platforms Experience (Facebook, Twitter, LinkedIn, Instagram and TikTok)
• Minimum 3 years (advantageous not necessity) Fintech and / or Financial Services experience
• Knowledge of marketing and communication processes
• Knowledge of content creation (video and static)

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Lead and enhance Ford's social media presence, targeting brand favourability and sales lead generation. Develop and implement a strategic social media plan to meet key marketing goals. Create engaging content, oversee campaigns, and analyze data to ensure Ford SA's vibrant online image. Work with internal teams and external agencies for cohesive social media content. Use creative, analytical, and communication skills, fueled by a passion for social media, to engage Ford enthusiasts and potential customers, building a community of brand advocates and steering discussions about our products.

1. Develop and implement a social media strategy aligned with Ford South Africa's marketing goals.
2. Create engaging content for various social media platforms to foster audience engagement and community growth.
3. Monitor social media channels for industry trends, customer feedback, and direct mentions of the Ford brand.
4. Collaborate within Marketing and with other internal skill teams to create cohesive messaging across all platforms.
5. Manage social media campaigns, budgeting, and analytics to maximize ROI.
6. Devise agile tactical executions based on trending topics that would positively influence brand favourable opinion and consideration.
7. Identify threats and opportunities in user generated content on social platforms relevant to Ford, including audience profiling, topical conversations, or questions.
8. Support all product launches, marketing events, and sponsorships by creating awareness and engagement content on our social channels.

1. Ensure brand consistency in voice, messaging, and aesthetics across all digital content and social media posts.
2. Provide regular reports on social media performance, insights, and growth opportunities.
3. Manage the agency-based community managers, customer relations centre (CRC) agents, and public relations (PR) team to respond promptly and diplomatically to customer inquiries and comments on social media platforms.

1. Work closely within the Marketing team to align social media strategies with overall marketing campaigns and objectives.
2. Liaise with external agencies and partners as required, to develop and implement social media initiatives.

1. Qualification in Marketing Communications or related field
2. 3+ years of experience in social media management, preferably in the automotive or a related industry.
3. Proven track record of creating and implementing social media campaigns across multiple platforms.
4. Familiarity with CRM software and customer service platforms would be advantageous. Valid South African driver's licence and willingness to travel to after-hours marketing events to represent the brand.

1. Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok)
2. Strong understanding of digital marketing principles and SEO strategies.
3. Ability to analyze data and provide insights using analytics tools.
4. Solid understanding of how each social media platform works and how to optimize content for engagement on each of the respective platforms.

1. Excellent written and verbal communication skills, including ability to work cross-functionally and with regional social team.
2. Creative thinking and problem-solving abilities.
3. Strong organizational and project management skills.

1. Adaptability to rapidly changing environments and trends.
2. Passion for the automotive industry and the Ford brand.
3. Team player with the ability to work independently.
4. Curious and meticulously detail-oriented.

1. Proficiency in English.
2. Additional South African languages (e.g., Zulu, Afrikaans) would be a benefit.

Description

Position Overview:

Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?

The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role: shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel.

Requirements

Work Environment & Schedule

• Location: On-site position at The Springs Resort, Pagosa Springs, CO
• Schedule: Full-time, Monday-Friday with occasional evening/weekend work during on-property events for content needs. Weekend and Holiday comment and engagement monitoring.
• Work Split: 50% field work (shooting content around resort), 50% office-based editing and strategy
• Team Environment: Join a collaborative 3-person marketing team in a creative, fast-paced setting

Video-Forward Content Creation:

• Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
• Capture authentic, in-the-moment resort experiences through both planned shoots and agile, on-the-fly content creation.
• Repurpose video for multiple channels, including email, website, and print.
• Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
• Set short-term goals for content initiatives to align with the resort's branding and marketing objectives.
• Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
• Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings.
• Strategize robust content generation plans and tactics for resort events and activities.

Content Curation:

• Maintain an organized content management system for various content pieces, including photos.
• Curate and deliver engaging, high-quality content regularly for various social platforms, including social media.
• Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.

Multimedia Production:

• Align web, social, video, and print content for consistency and quality.
• Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content.
• Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.

Social Media Management:

• Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
• Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
• Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.

Collaboration and Coordination:

• Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
• Work closely with influencers and partners to amplify the resort's presence in the digital space.

Influencer Partnerships:

• Identify, vet, and manage relationships with influencers and content creators who align with our brand.
• Coordinate visits, content deliverables, and cross-promotion opportunities.
• Track influencer performance and integrate their content into broader campaigns.

Branding:

• Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
• 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro).
• Up-to-date with industry trends and tools.
• Experience with social media management and analytics tools.
• Familiarity with SEO best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
• 2+ years of experience with team and task management.

Application Requirements

1. Portfolio Examples: Submit 5-8 examples of your best social media content, including:
   • 3 short-form videos you created (with before/after metrics if available)
   • 1 successful social media campaign you led, based on KPI performance
   • 1 successful social media campaign you led, that you are proud of
   • 3 examples of brand-consistent visual content
2. Resume highlighting relevant social media and content creation experience.
3. Cover Letter explaining why you would be a good fit for the position.
4. References: 3 professional references from previous marketing/social media roles.

• Interview Process:
  1. Initial phone screening (30 minutes)
  2. Interview with Marketing Manager with portfolio review (30 minutes)
  3. Final interview with Marketing Manager and VP of Marketing (60 minutes)
• Start Date: Immediate availability preferred

Job category: Media planning and Purchasing

Location: Cape Town

Contract: Permanent

EE position: No

This role is responsible for the execution of strategy and inputting into the development of top class organic social media. This includes the sourcing, planning, scheduling and reporting on social channels including Facebook, Instagram, Twitter, TikTok and more. This role is particularly focused on organic social media, yet may be expected to assist across the communications team if required.

1. Ensure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.
2. Assist in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.
3. Manage and lead Social Media Consultants to achieve excellent outcomes.
4. Assist with the production of various content types and advertising material across social platforms.
5. Ensure all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.
6. Maintain effective social and digital media journeys, allowing for the prompt and accurate dissemination of information to customers on social media.
7. Maintain creativity and thought leadership in the Communications Team and Woolworths business as a whole.
8. Keep abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.
9. Connect with brand and creative teams to ensure social content is available and in line with the strategy.
10. Execute and evolve best practices for social media.
11. Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.
12. Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs.
13. Strengthen and grow the social media pages and protect the Woolies reputation.
14. Compile and supply weekly and monthly reports as required.

1. Minimum 5 years of experience with a firm understanding of Social Media Marketing and Communications practices.
2. Excellent written, verbal and presentation communication skills.
3. People management and capable of leading by example.
4. Ability to deal with stress.
5. Balanced creative and analytical thinking style.
6. Ability to make effective, agile decisions.
7. Energy and resilience.
8. Knowledge of content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, social analytical tools.
9. Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging.
10. Experience effectively collaborating across multiple teams, business units and managing agencies.
11. Results oriented.
12. Ability to influence and persuade key stakeholders.
13. Plays a leading and supporting role in implementing initiatives at team level.
14. Self-motivated with the ability to challenge the status quo and inspire others.

An established insurance company is seeking to hire a highly skilled and experienced Social Media Marketing Specialist to join their team. This is an excellent opportunity for an marketing professional with strong social media expertise and a influencer focused approach to grow their career within a reputable organisation.

Formal Education:

• Bachelors degree in marketing, Communications, or a related field.

Experience:

• Minimum of 7 years experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
• Experience managing budgets, contracts, and campaigns.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
• Experience in planning and execution.
• Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.

Language Requirements:

• English and Afrikaans

Knowledge:

• Deep understanding of audience segmentation, especially the South African financial demographics.
• Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
• Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
• Strong understanding of social media platforms and influencer / thought leadership trends.
• Knowledge of competitors.
• Experience in the financial services industry, also with compliance-sensitive communication.
• Ability to simultaneously manage several projects.
• A keen understanding of South African demographics and media trends.

will enable you to:

Processes:

• Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Groups brand objectives that ultimately contribute to revenue generation.
• Manage personal brands and outputs of influencers and thought leaders.
• Plan and oversee influence-driven events that align with the Groups marketing objectives.
• Execute innovative campaigns that align with the Groups overall marketing goals and values.
• Ensure influencer / thought leadership content adheres to the Groups brand guidelines and values by overseeing the creation of their content.
• Manage the influencers diary and media schedule.
• Align campaigns with advisor-led initiatives of sales specialists.
• Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
• Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.

People:

• Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
• Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.
• Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
• Foster a culture of collaboration and innovation within the Groups marketing team.

Technology:

• Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.
• Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.
• Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
• Ensure seamless integration of influencer / thought leadership campaigns across the Groups digital channels.

Role purpose
Responsible for developing and executing a social media strategy to boost online visibility and meet marketing goals. This includes managing all social media accounts, creating engaging content, tracking performance, and working with the studio team to produce high-quality visualsleveraging creativity and B2B social media experience to deliver compelling, on-brand content.

Minimum Requirements

• A Bachelors degree or qualification in Marketing or relevant preferred
• At least 5 years experience as a Social Media Specialist in a B2B environment
• Experience in full Social Media process from content creation to analysing metrics
• Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram, Google+, Xing, YouTube and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Strong command of spoken and written English
• Experience in any of the following tools/platforms highly regarded
• Salesforce Marketing Automation
• Oktopost
• Hootsuite
• Bamboo Employee Advocacy
• Sprinklr
• Brandwatch

• Developing social media content plans
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Work with creative team to create compelling, digestible visuals and video to enhance social content
• Communicating with social media followers
• Utilise metrics to adjust social media marketing strategy for optimal results
• Competitor Analysis
• Staying updated with latest trends and best practices

• A Bachelors Degree or qualification in Marketing or relevant preferred
• At least 5 years experience as a Social Media Specialist in a B2B environment
• Experience in full Social Media process from content creation to analysing metrics
• Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram, Google+, Xing, YouTube and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Strong command of spoken and written English
• Experience in any of the following tools/platforms highly regarded
  • Salesforce Marketing Automation
  • Oktopost
  • Hootsuite
  • Bamboo Employee Advocacy
  • Sprinklr
  • Brandwatch

• Developing social media content plans
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Work with creative team to create compelling, digestible visuals and video to enhance social content
• Communicating with social media followers
• Utilise metrics to adjust social media marketing strategy for optimal results
• Competitor Analysis
• Staying updated with latest trends and best practices