3,916 Social Media Specialist jobs in South Africa
Social Media Specialist
Posted 2 days ago
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Job Description
Job title : Social Media Specialist
Job Location : Gauteng, Randburg
Deadline : October 26, 2025
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Tasks
- Daily, weekly, and monthly managing of social media platforms including content creation, scheduling, and planning.
- Day-to-day management of always-on and large-scale marketing campaigns across multiple social media platforms and regions for local, international and original content.
- Plan, brief, approve and execute content as and when needed from designers, mixed media specialists, creative teams, and external agencies.
- Ongoing collaboration and alignment with internal teams (content, marketing, PR and comms, operations, partnerships etc) to develop and maintain a social media content calendar based on key marketing focus areas and region.
- Provide guidance and support for key local and international content; partnerships; product and other brand relevant campaigns including specifying required deliverables, communicating support strategy, and ensuring timeous execution.
- Identify relevant tactical social media content and customer opportunities to grow brand love across all regions.
- Develop and execute detailed, original social media content strategies for relevant key marketing focus areas per region as required.
- Assist in development / input of short and long-term social media strategy.
- Manage platforms relevant to designated regions (Kenya, Nigeria, Ghana, Diaspora, and others)
- Align with and / or brief external agencies across multiple regions to ensure adequate support on campaigns.
- Provide feedback and guidance to ensure all required creative is delivered on-brand, fit-for-purpose and of high quality, to be used on brand pages.
- Align with various internal stakeholders across the MultiChoice Group to execute and deliver on cross-promotion of assets to drive, support and create awareness of the brand.
- Proactively contribute ideas to projects.
- Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise.
- Compile media and content calendar and regularly identify opportunities to strengthen our presence.
- Coordinate and proactively think through all pieces of content.
- Create social media content that demonstrates a solid understanding of the medium as well as understanding of our business objectives and how it is to be positioned in the social media ecosystem.
- Consistently meet project deadlines.
- Manage and provide guidance on multiple influencer campaigns as required across multiple regions, including briefs, copy, content approval and PCAs.
- Actively measure, track and report on organic content on a weekly and / or monthly basis with actionable insights, as per management and business requirements.
- Manage post campaign analysis reporting on social media campaigns to feedback on successes and key insights.
- Co-ordinate and oversee the workload and deliverables of the MAH Social Media Co-ordinator
- Grade 12
- Diploma or Degree in social media, marketing, communication and / or business would be preferred
- Industry relevant certifications would be advantageous – Google Ads, PPC, SEO, FB Blueprint, Google search and Display etc.
- At least 4-6 years’ experience in a similar role.
- Experience within implementation of Social Media Strategies
- A creative portfolio of previous campaigns highlighting the role the candidate played to contribute to its success (strategy, ideation, briefing and execution) is required.
- Highly organised and able to work in a fast-paced environment while managing multiple projects across multiple regions.
- Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate potential issues.
- Experience with paid social media and managing a budget.
- Interest in, and knowledge of Showmax Original programming, and streaming entertainment categories, is preferred.
- Engaging social media content.
- Up-to-date with relevant industry trends.
- Clear understanding of content creation per platform.
Media / Advertising / Branding jobs
#J-18808-LjbffrSOCIAL MEDIA SPECIALIST
Posted 2 days ago
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Job Description
Overview
An established insurance company is seeking to hire a highly skilled and experienced Social Media Marketing Specialist to join their team. This is an excellent opportunity for a marketing professional with strong social media expertise and an influencer focused approach to grow their career within a reputable organisation.
Education- Bachelors degree in marketing, Communications, or a related field.
- Minimum of 7 years experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
- Experience managing budgets, contracts, and campaigns.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel); Adobe Suite will be advantageous.
- Experience in planning and execution.
- Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.
- English and Afrikaans
- Deep understanding of audience segmentation, especially the South African financial demographics.
- Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
- Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
- Strong understanding of social media platforms and influencer / thought leadership trends.
- Knowledge of competitors.
- Experience in the financial services industry, also with compliance-sensitive communication.
- Ability to simultaneously manage several projects.
- A keen understanding of South African demographics and media trends.
- Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Groups brand objectives that ultimately contribute to revenue generation.
- Manage personal brands and outputs of influencers and thought leaders.
- Plan and oversee influence-driven events that align with the Groups marketing objectives.
- Execute innovative campaigns that align with the Groups overall marketing goals and values.
- Ensure influencer / thought leadership content adheres to the Groups brand guidelines and values by overseeing the creation of their content.
- Manage the influencers diary and media schedule.
- Align campaigns with advisor-led initiatives of sales specialists.
- Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
- Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.
- Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
- Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.
- Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
- Foster a culture of collaboration and innovation within the Groups marketing team.
- Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.
- Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.
- Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
- Ensure seamless integration of influencer / thought leadership campaigns across the Groups digital channels.
SOCIAL MEDIA SPECIALIST
Posted 3 days ago
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Job Description
Overview
An established insurance company is seeking to hire a highly skilled and experienced Social Media Marketing Specialist to join their team. This is an excellent opportunity for a marketing professional with strong social media expertise and a influencer focused approach to grow their career within a reputable organisation.
Formal Education- Bachelor’s degree in marketing, Communications, or a related field.
- Minimum of 7 years’ experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
- Experience managing budgets, contracts, and campaigns.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
- Experience in planning and execution.
- Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.
- English and Afrikaans
- Deep understanding of audience segmentation, especially the South African financial demographics.
- Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
- Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
- Strong understanding of social media platforms and influencer / thought leadership trends.
- Knowledge of competitors.
- Experience in the financial services industry, also with compliance-sensitive communication.
- Ability to simultaneously manage several projects.
- A keen understanding of South African demographics and media trends.
- Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Group’s brand objectives that ultimately contribute to revenue generation.
- Manage personal brands and outputs of influencers and thought leaders.
- Plan and oversee influence-driven events that align with the Group’s marketing objectives.
- Execute innovative campaigns that align with the Group’s overall marketing goals and values.
- Ensure influencer / thought leadership content adheres to the Group’s brand guidelines and values by overseeing the creation of their content.
- Manage the influencer’s diary and media schedule.
- Align campaigns with advisor-led initiatives of sales specialists.
- Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
- Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.
- Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
- Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.
- Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
- Foster a culture of collaboration and innovation within the Group’s marketing team.
- Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.
- Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.
- Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
- Ensure seamless integration of influencer / thought leadership campaigns across the Group’s digital channels.
Social Media Specialist
Posted 4 days ago
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Job Description
An exciting opportunity exists for a Social Media Specialist to join the Mukuru team in Cape Town
The main purpose of this role is to provide specialist support and management of Mukuru social media platforms.
The Social Media Specialist reports directly to the Digital Marketing Manager. This role is responsible for the creation of content strategies and efficient execution and management of multiple social media pages.
This is a great opportunity to work in a purpose-driven and fast-paced organisation and make an impact to enhance engagement on our social media platforms with the aim to expand our customer base.
Internal Liaison takes place with all internal departments. External liaison takes place with customers through social media.
Duties and Responsibilities (Includes but is not limited to):
- Initiate and execute on creative content strategies that align with the Mukuru brand
- Copywriting of all social media posts according to the brand guidelines
- Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Assist in the development of social media transaction or security policies.
- Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs, engaging with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organisations and conferences.
- Input into improving and developing the digital marketing function through social platforms
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple social media platforms.
- Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation.
- Improve social media platforms activities through ongoing analysis, experimentation, or optimization tests, using different approved methods.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives.
- Ensure positive social media sentiment and provide recommendations to improve/ tweak when necessary.
- Responsible for setting up or optimising analytics tools for tracking visitors' behaviours
- Collect and analyse web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Manage tracking and reporting of social media activities on all platforms to provide analyses and insights to key stakeholders.
- Conduct financial modelling, tracking and reporting for online marketing programs or web site revenue forecasting.
- Execute digital competitions (planning, design, sign off and execution)
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing and social media marketing campaigns.
- Identify, evaluate, and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns.
- Propose online or social media channel campaigns to marketing leaders.
- Collaborate with web, IT, service providers, and graphic design staff to create multimedia social media content that conforms to brand and company visual format.
- Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics.
- Execute and manage social media campaigns or promotional strategies with sales, operations, and other key stakeholders
- Assist in the evaluation and negotiation of contracts with vendors or online partners.
- Attend monthly KPI discussion with Digital Marketing Manager
- Attend bi-annual monthly performance meeting with Digital Marketing Manager
- Maintain knowledge of current digital marketing methodology and practices
- Keep abreast of remittance developments within the money transfer service industry
- Keep abreast of new product/partner launches
Key Requirements:
- Grade 12 or Equivalent
- Bachelor’s degree or Advanced Diploma
- Social Media and Digital Marketing courses
- Minimum 5 years Digital Marketing Experience
- Minimum 5 years Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram and TikTok)
- Minimum 3 years (advantageous not necessity) Fintech and/or Financial Services experience
- Knowledge of Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram and TikTok
- Knowledge of marketing & communication processes
- Knowledge of content creation (video and static)
- Knowledge of websites
Additional Skills:
- Presentation skills
- Verbal and written communications skills
- Organisational & administrative skills
- Interpersonal skills
- Detail Oriented
- Analytical skills
- Computer skills
I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
Social Media Specialist
Posted 7 days ago
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Job Description
Description
Position Overview:
Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?
The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role: shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel.
Requirements Work Environment & Schedule- Location: On-site position at The Springs Resort, Pagosa Springs, CO
- Schedule: Full-time, Monday-Friday with occasional evening/weekend work during on-property events for content needs. Weekend and Holiday comment and engagement monitoring.
- Work Split: 50% field work (shooting content around resort), 50% office-based editing and strategy
- Team Environment: Join a collaborative 3-person marketing team in a creative, fast-paced setting
- Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
- Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
- Capture authentic, in-the-moment resort experiences through both planned shoots and agile, on-the-fly content creation.
- Repurpose video for multiple channels, including email, website, and print.
- Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
- Set short-term goals for content initiatives to align with the resort's branding and marketing objectives.
- Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
- Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings.
- Strategize robust content generation plans and tactics for resort events and activities.
- Maintain an organized content management system for various content pieces, including photos.
- Curate and deliver engaging, high-quality content regularly for various social platforms, including social media.
- Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.
- Align web, social, video, and print content for consistency and quality.
- Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content.
- Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.
- Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
- Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
- Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.
- Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
- Work closely with influencers and partners to amplify the resort's presence in the digital space.
- Identify, vet, and manage relationships with influencers and content creators who align with our brand.
- Coordinate visits, content deliverables, and cross-promotion opportunities.
- Track influencer performance and integrate their content into broader campaigns.
- Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.
- Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
- 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement
- Exceptional written and verbal communication skills.
- Strong organizational and project management abilities.
- Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro).
- Up-to-date with industry trends and tools.
- Experience with social media management and analytics tools.
- Familiarity with SEO best practices.
- Ability to work independently and collaboratively in a fast-paced environment.
- Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
- 2+ years of experience with team and task management.
- Portfolio Examples: Submit 5-8 examples of your best social media content, including:
- 3 short-form videos you created (with before/after metrics if available)
- 1 successful social media campaign you led, based on KPI performance
- 1 successful social media campaign you led, that you are proud of
- 3 examples of brand-consistent visual content
- Resume highlighting relevant social media and content creation experience.
- Cover Letter explaining why you would be a good fit for the position.
- References: 3 professional references from previous marketing/social media roles.
- Interview Process:
- Initial phone screening (30 minutes)
- Interview with Marketing Manager with portfolio review (30 minutes)
- Final interview with Marketing Manager and VP of Marketing (60 minutes)
- Start Date: Immediate availability preferred
Social Media Specialist
Posted 9 days ago
Job Viewed
Job Description
Who is HelloKindred? HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.
Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.
Job DescriptionEnd date: 3-6 months to start (potential to be ongoing support)
Work set up: Hybrid with partial in-office work in Cape Town. Our client, a leading global financial infrastructure and data provider, is looking for a Social Media Specialist to support the planning and execution of social media publishing across multiple brands and subsidiaries.
This role reports to the Head of Social Media and sits within a global center of excellence responsible for strategic experience, paid social, community management, and reporting within the Corporate Affairs and Marketing function. The ideal candidate will assess, strategize, and consult on the best methods and approaches for social media campaigns aligned with strategic objectives. This role requires the ability to manage multiple projects simultaneously in a highly matrixed organization, with strong attention to detail, persistence, and a results-driven mindset. The complexity of the organization and its global reach presents a unique opportunity to shape a best-in-class organic social strategy.
What you will do:
- Implement, analyze, and optimize social media campaigns, including reporting results across the business.
- Analyze performance data and optimize campaigns to increase ROI.
- Develop strategic media and measurement plans based on stakeholder objectives and KPIs.
- Strategize and recommend the most effective social execution tactics based on stakeholder briefs.
- Rework, optimize, and improve briefed adverts using platform-specific formatting knowledge.
- Assess and incorporate campaign metrics into strategic planning.
- Collaborate with internal teams to ensure cross-channel efficiencies.
- Manage campaign and regional budgets, including planning and forecasting to ensure timely and effective use of funds.
- Report campaign data and generate actionable insights for stakeholders and internal teams.
- Identify engagement opportunities for tactical accounts to maximize reach and accelerate user engagement.
- Coordinate with cross-functional teams to identify best practices and promote innovative social media concepts across the organization.
- Serve as the go-to expert for social media, keeping the department informed of successes, learnings, trends, targeting strategies, and creative formats.
- Deep understanding of social media platform functionalities, especially LinkedIn, and campaign management interfaces.
- Strong stakeholder management with excellent communication and influencing skills.
- Proven ability to manage multiple active campaigns and optimize them to meet goals.
- Excellent planning and organizational skills.
- Experience in social-first creative development aligned with global branding standards.
- Ability to use campaign data insights to inform and refine activities.
- Skilled in providing best practice guidance and training for stakeholders.
- Proactive, resourceful, and eager to learn and think laterally.
- Familiarity with test-and-learn or A/B testing methodologies.
- Proficient in customer targeting and segmentation.
- Self-motivated and capable of working independently.
- Strong interpersonal skills with the ability to communicate positively and drive improvement.
- Comfortable working in a large, matrixed organization and collaborating with global teams across time zones.
- Adaptable to the evolving nature of social media, including trends, regulations, platforms, and tools.
- Committed to continuous professional development and peer growth.
Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.
#J-18808-LjbffrSocial Media Specialist
Posted 21 days ago
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Job Description
Job category: Media planning and Purchasing
Location: Cape Town
Contract: Permanent
EE position: No
IntroductionThis role is responsible for the execution of strategy and inputting into the development of top class organic social media. This includes the sourcing, planning, scheduling and reporting on social channels including Facebook, Instagram, Twitter, TikTok and more. This role is particularly focused on organic social media, yet may be expected to assist across the communications team if required.
Key Responsibilities- Ensure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.
- Assist in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.
- Manage and lead Social Media Consultants to achieve excellent outcomes.
- Assist with the production of various content types and advertising material across social platforms.
- Ensure all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.
- Maintain effective social and digital media journeys, allowing for the prompt and accurate dissemination of information to customers on social media.
- Maintain creativity and thought leadership in the Communications Team and Woolworths business as a whole.
- Keep abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.
- Connect with brand and creative teams to ensure social content is available and in line with the strategy.
- Execute and evolve best practices for social media.
- Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.
- Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs.
- Strengthen and grow the social media pages and protect the Woolies reputation.
- Compile and supply weekly and monthly reports as required.
- Minimum 5 years of experience with a firm understanding of Social Media Marketing and Communications practices.
- Excellent written, verbal and presentation communication skills.
- People management and capable of leading by example.
- Ability to deal with stress.
- Balanced creative and analytical thinking style.
- Ability to make effective, agile decisions.
- Energy and resilience.
- Knowledge of content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, social analytical tools.
- Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging.
- Experience effectively collaborating across multiple teams, business units and managing agencies.
- Results oriented.
- Ability to influence and persuade key stakeholders.
- Plays a leading and supporting role in implementing initiatives at team level.
- Self-motivated with the ability to challenge the status quo and inspire others.
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Social Media Specialist
Posted 27 days ago
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Job Description
Lead and enhance Ford's social media presence, targeting brand favourability and sales lead generation. Develop and implement a strategic social media plan to meet key marketing goals. Create engaging content, oversee campaigns, and analyze data to ensure Ford SA's vibrant online image. Work with internal teams and external agencies for cohesive social media content. Use creative, analytical, and communication skills, fueled by a passion for social media, to engage Ford enthusiasts and potential customers, building a community of brand advocates and steering discussions about our products.
Responsibilities- Develop and implement a social media strategy aligned with Ford South Africa's marketing goals.
- Create engaging content for various social media platforms to foster audience engagement and community growth.
- Monitor social media channels for industry trends, customer feedback, and direct mentions of the Ford brand.
- Collaborate within Marketing and with other internal skill teams to create cohesive messaging across all platforms.
- Manage social media campaigns, budgeting, and analytics to maximize ROI.
- Devise agile tactical executions based on trending topics that would positively influence brand favourable opinion and consideration.
- Identify threats and opportunities in user generated content on social platforms relevant to Ford, including audience profiling, topical conversations, or questions.
- Support all product launches, marketing events, and sponsorships by creating awareness and engagement content on our social channels.
- Ensure brand consistency in voice, messaging, and aesthetics across all digital content and social media posts.
- Provide regular reports on social media performance, insights, and growth opportunities.
- Manage the agency-based community managers, customer relations centre (CRC) agents, and public relations (PR) team to respond promptly and diplomatically to customer inquiries and comments on social media platforms.
- Work closely within the Marketing team to align social media strategies with overall marketing campaigns and objectives.
- Liaise with external agencies and partners as required, to develop and implement social media initiatives.
- Qualification in Marketing Communications or related field
- 3+ years of experience in social media management, preferably in the automotive or a related industry.
- Proven track record of creating and implementing social media campaigns across multiple platforms.
- Familiarity with CRM software and customer service platforms would be advantageous. Valid South African driver's licence and willingness to travel to after-hours marketing events to represent the brand.
- Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok)
- Strong understanding of digital marketing principles and SEO strategies.
- Ability to analyze data and provide insights using analytics tools.
- Solid understanding of how each social media platform works and how to optimize content for engagement on each of the respective platforms.
- Excellent written and verbal communication skills, including ability to work cross-functionally and with regional social team.
- Creative thinking and problem-solving abilities.
- Strong organizational and project management skills.
- Adaptability to rapidly changing environments and trends.
- Passion for the automotive industry and the Ford brand.
- Team player with the ability to work independently.
- Curious and meticulously detail-oriented.
- Proficiency in English.
- Additional South African languages (e.g., Zulu, Afrikaans) would be a benefit.
SOCIAL MEDIA SPECIALIST
Posted 16 days ago
Job Viewed
Job Description
An established insurance company is seeking to hire a highly skilled and experienced Social Media Marketing Specialist to join their team. This is an excellent opportunity for an marketing professional with strong social media expertise and a influencer focused approach to grow their career within a reputable organisation.
Formal Education:
- Bachelors degree in marketing, Communications, or a related field.
Experience:
- Minimum of 7 years experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
- Experience managing budgets, contracts, and campaigns.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
- Experience in planning and execution.
- Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.
Language Requirements:
- English and Afrikaans
Knowledge:
- Deep understanding of audience segmentation, especially the South African financial demographics.
- Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
- Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
- Strong understanding of social media platforms and influencer / thought leadership trends.
- Knowledge of competitors.
- Experience in the financial services industry, also with compliance-sensitive communication.
- Ability to simultaneously manage several projects.
- A keen understanding of South African demographics and media trends.
will enable you to:
Processes:
- Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Groups brand objectives that ultimately contribute to revenue generation.
- Manage personal brands and outputs of influencers and thought leaders.
- Plan and oversee influence-driven events that align with the Groups marketing objectives.
- Execute innovative campaigns that align with the Groups overall marketing goals and values.
- Ensure influencer / thought leadership content adheres to the Groups brand guidelines and values by overseeing the creation of their content.
- Manage the influencers diary and media schedule.
- Align campaigns with advisor-led initiatives of sales specialists.
- Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
- Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.
People:
- Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
- Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.
- Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
- Foster a culture of collaboration and innovation within the Groups marketing team.
Technology:
- Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.
- Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.
- Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
- Ensure seamless integration of influencer / thought leadership campaigns across the Groups digital channels.
SOCIAL MEDIA SPECIALIST
Posted today
Job Viewed