SEO Analyst

Midrand, Gauteng Accenture in South Africa

Posted 24 days ago

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Job Description

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SEO is part science, curiosity, and adaptability —and if you thrive on all three, you’ll fit right in. As a SEO Specialist, you’ll play a key role in driving organic growth, improving search visibility, and ensuring that every optimization contributes to business impact for our clients.

This is a hands-on role where you'll dive deep into on-page, technical, and off-page SEO, working across content, analytics, and strategy. If you're detail-oriented, love problem-solving, and enjoy collaborating in a fast-moving environment, this is the perfect opportunity to grow your skills and make a real impact.

This role also provides exposure to specialist verticals across the broad and ever-evolving digital ecosystem, giving you the opportunity to deepen your knowledge and develop a well-rounded digital marketing skill set.

Key Responsibilities

SEO Strategy & Execution


  • Develop and implement SEO strategies that align with business objectives.
  • Conduct keyword research to identify high-value opportunities.
  • Optimize website content, meta tags, structured data, and internal linking for better search performance.
  • Support technical SEO audits, resolving issues like crawlability, indexation, and site speed.
  • Assist in backlink analysis and outreach to maintain a strong, healthy link profile.
  • Work closely with developers and UX teams to integrate SEO best practices into site architecture and performance enhancements.
  • Support local SEO efforts, including Google Business Profile optimization.


  • Performance Monitoring & Reporting


  • Track and report on SEO performance metrics using tools like Google Analytics and Google Search Console.
  • Monitor competitor SEO strategies, identifying gaps and opportunities.
  • Provide actionable insights based on data analysis to improve rankings and traffic.


  • Collaboration & Communication


  • Work closely with content teams to ensure SEO best practices are embedded into blog articles, landing pages, and product descriptions.
  • Align with marketing and performance teams to ensure SEO integrates seamlessly with broader digital campaigns.
  • Present SEO insights, recommendations, and performance reports to internal teams and clients.


  • Mindset & Approach


  • Analytical thinker with a problem-solving mindset.
  • Organized, efficient, and detail-oriented, with the ability to manage multiple projects.
  • A strong team player who values collaboration and constructive feedback.
  • Self-motivated with a proactive approach - you don’t just identify problems; you solve them.
  • Comfortable in a fast-paced, high-pressure environment, with a willingness to be challenged and grow.
  • A positive, can-do attitude - we take our work seriously, but we also believe in enjoying the process!


  • What We’re Looking For

    Experience & Skills


  • 3 years of SEO experience (agency or in-house).
  • Matric with a relevant tertiary qualification (marketing-specific) are essential.
  • Strong understanding of Google’s ranking algorithms, EEAT principles, and technical SEO.
  • Proficiency in SEO tools such as Google Search Console, Google Analytics, and third-party SEO platforms.
  • Familiarity with enterprise CMS platforms (e.g., WordPress).
  • Basic knowledge of HTML, CSS, and JavaScript (a plus, but not mandatory).
  • Experience with schema markup and structured data implementation.
  • Ability to interpret SEO data and performance insights to drive decision-making.
  • Telecommunications and financial services sector experience advantageous.
  • The role is JHB-based however CapeTown can be considered, and a valid driver’s license / reliable transport are required.


  • Seniority level
    • Seniority level Mid-Senior level
    Employment type
    • Employment type Full-time
    Job function
    • Job function Advertising, Art/Creative, and Marketing
    • Industries Business Consulting and Services

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    SEO Analyst/Specialist

    Rosebank, Gauteng Cartrack

    Posted 12 days ago

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    Job Description

    Do you take ownership, embrace challenges, and love problem-solving? Why did the SEO cross the road? If your answer was “to get hit by traffic,” then we want you in our team. Cartrack is looking for candidates to join our vibrant and fast-growing team. We’re a world-leading smart mobility Software-as-a-Service tech company with over 2,350,000 subscribers across 23 countries, and we’re looking for an SEO Warrior to join us!

    We value your uniqueness and diversity of background to add to our culture. We are a community!

    Responsibilities:
    • Conduct keyword research using various tools (like Keyword Planner, SEMRUSH, and Moz)
    • Analyze keywords and SEO techniques used by competitors
    • Perform competitive analysis and identify content gaps
    • Implement tracking to identify areas of success and improvement
    • Update older content and add effective calls to action (CTAs) to enhance user engagement
    • Implement link-building strategies and manage backlinks to build online authority
    • Stay updated with SEO trends, tools, and best practices
    Requirements:
    • Experience with Google Analytics, Optimize, Tag Manager, and other Google Suite tools
    • Familiarity with keyword research and management tools
    • Understanding of ranking factors and SEO practices
    • Strong analytical skills

    Do you require help with the registration process?

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    Seo analyst/specialist

    Rosebank, Gauteng Cartrack

    Posted today

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    Job Description

    permanent
    Do you take ownership, embrace challenges, and love problem-solving? Why did the SEO cross the road? If your answer was “to get hit by traffic,” then we want you in our team. Cartrack is looking for candidates to join our vibrant and fast-growing team. We’re a world-leading smart mobility Software-as-a-Service tech company with over 2,350,000 subscribers across 23 countries, and we’re looking for an SEO Warrior to join us! We value your uniqueness and diversity of background to add to our culture. We are a community! Responsibilities: Conduct keyword research using various tools (like Keyword Planner, SEMRUSH, and Moz) Analyze keywords and SEO techniques used by competitors Perform competitive analysis and identify content gaps Implement tracking to identify areas of success and improvement Update older content and add effective calls to action (CTAs) to enhance user engagement Implement link-building strategies and manage backlinks to build online authority Stay updated with SEO trends, tools, and best practices Requirements: Experience with Google Analytics, Optimize, Tag Manager, and other Google Suite tools Familiarity with keyword research and management tools Understanding of ranking factors and SEO practices Strong analytical skills Do you require help with the registration process? #J-18808-Ljbffr
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    Digital Marketing Coordinator

    Johannesburg, Gauteng RMV Solution

    Posted 1 day ago

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    Job Description

    SUMMARY :

    Digital Marketing Coordinator

    POSITION INFO :

    My client is seeking a dynamic Digital Marketing Coordinator responsible for developing, implementing, and optimizing multi-channel digital campaigns. This role aims to maximize the organization’s online presence, engagement, and ROI through strategic digital initiatives across all platforms.

    Key Responsibilities :

    • Plan and execute website, SEO, email marketing, social media, display advertising, and content campaigns.
    • Assist the Marketing Manager in planning property-specific marketing initiatives and events.
    • Coordinate the production of artwork, source images, and review copy for consistency and brand alignment.
    • Design, build, and maintain engaging social media profiles, developing shareable content to increase brand and property awareness.
    • Develop and implement content marketing strategies across digital channels.
    • Research emerging online media opportunities, including mobile platforms, blogs, and forums.
    • Develop SEO strategies to increase website traffic and visibility.
    • Utilize web analytics to monitor performance, generate reports, and recommend improvements.
    • Manage paid online media placements, tracking performance and optimizing spend.
    • Drive targeted traffic and leads via social networks and digital campaigns.
    • Create and update property content on external web directories.
    • Coordinate monthly marketing reports, ensuring deadlines are met, and analyze ROI for digital initiatives.

    Requirements

    Minimum Requirements :

  • Matric / Grade 12 with an NQF Level 5 Certificate in Marketing or related field.
  • Strong understanding of digital marketing channels, SEO, social media, and analytics.
  • Excellent communication skills, both verbal and written.
  • Customer-focused approach with strong interpersonal skills.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • This role offers a fantastic opportunity for a creative digital marketing professional to contribute to my client’s growth. If you meet the criteria, my client would love to hear from you.

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    Digital Marketing Strategist

    Johannesburg, Gauteng The Good Human (Pty)Ltd

    Posted 1 day ago

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    Job Description

    Key Responsibilities :

    Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.

    Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.

    Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.

    Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.

    Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.

    Manage and execute content marketing initiatives, including blog posts, infographics, and video content.

    Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.

    Lead email marketing campaigns, including automation, audience segmentation, and A / B testing.

    Create and edit graphics and video content for marketing campaigns.

    Collaborate with internal teams and external agencies to execute campaigns effectively.

    Stay up to date with the latest digital marketing trends, tools, and best practices.

    Key Skills & Experience Required :

    5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.

    Proven track record of successfully improving search engine rankings and increasing organic traffic.

    Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.

    Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.

    Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).

    Strong analytical skills with experience in data-driven decision-making and performance reporting.

    Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.

    Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).

    Basic HTML, CSS, and JavaScript knowledge is a plus.

    Strong copywriting skills for ad creatives, landing pages, and social media posts.

    Excellent project management skills with the ability to juggle multiple campaigns.

    Experience with A / B testing, audience segmentation, and personalization strategies.

    Strong problem-solving abilities and a growth-driven mindset.

    Preferred Qualifications :

    Certifications in Google Ads, Google Analytics, or Facebook Blueprint.

    Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).

    Background in eCommerce or B2B lead generation.

    Knowledge of UX / UI principles and website optimization.

    Experience working with AI-driven marketing tools and automation.

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    Digital Marketing Manager

    Johannesburg, Gauteng Alexforbes

    Posted 2 days ago

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    Job Description

    Content Creation & Production
    • Produce high-quality video content, from scripting and storyboarding to filming and editing (interviews, explainers, social clips, campaign content).
    • Plan, record, and edit audio content for podcasts, including managing recording sessions and post-production.
    • Design and develop digital content assets for use across web, social media, email, and presentations.
    • Support the rollout of multimedia content across owned digital platforms (YouTube, Spotify, website, social media channels).
    Digital Publishing & Channel Management
    • Upload, manage, and maintain content on CMS platforms and social media channels.
    • Optimize content for SEO, accessibility, mobile responsiveness, and engagement.
    • Work with cross-functional teams (digital, communications, brand, and product marketing) to align messaging and visuals.
    Content Maintenance & Innovation
    • Maintain a digital content library with up-to-date assets, recordings, transcripts, and archives.
    • Stay current with digital trends and technologies to recommend new formats and platforms (e.g., livestreaming, short-form reels, interactive content).
    Qualifications & Experience
    • Degree or diploma in Multimedia Production, Digital Media, Communications, or related field.
    • 3+ years of experience in digital content creation, with a strong portfolio in video and audio production.
    • Proven skills in Adobe Creative Suite (Premiere Pro, After Effects, Audition, Photoshop, Illustrator), Canva, or similar tools.
    • Experience with podcast recording/editing tools (e.g., Audacity, Descript, Riverside.fm).
    • Working knowledge of CMS platforms (e.g., WordPress), YouTube Studio, and social scheduling tools.
    • Strong visual and storytelling skills across video and audio.
    • Ability to shoot, edit, and produce content independently.
    • Excellent attention to detail and creative flair.
    • Strong time management and ability to work on multiple projects simultaneously.
    • Collaborative, adaptable, and comfortable working with corporate brand guidelines.
    Seniority level

    Associate

    Employment type

    Full-time

    Job function

    Marketing

    Industries

    Financial Services and Internet Marketplace Platforms

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    Digital Marketing Assistant

    Johannesburg, Gauteng Hominum Management Solutions

    Posted 2 days ago

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    Job Description

    Digital Marketing Assistant – Gaming Industry

    Location : Fourways, Gauteng

    Company : Hominum Solutions (Recruiting on behalf of a client) Application Deadline : Open

    Email Applications To : (emailprotected) (Include your required monthly CTC and notice period)

    Are you passionate about gaming and digital marketing? We're looking for a Digital Marketing Assistant to help drive online traffic and visibility for an exciting online game. If you have hands-on experience in online game promotion and a strong understanding of player psychology, this role is perfect for you!

    Key Responsibilities :

    • Promote the company’s online game across various social media platforms to attract target users.
    • Execute marketing campaigns and collaborative promotions, tracking game operation data to optimize strategies.
    • Plan and implement online promotional activities to enhance game visibility and user acquisition.
    • Announce game updates and coordinate marketing events around new versions.
    • Work closely with supervisors and other departments to execute effective online promotion plans.
    • Conduct competitive analysis on rival game campaigns, refining strategies accordingly.

    Requirements :

    • Minimum 1 year experience in online game promotion ( gaming experience preferred ).
    • Proven track record of successfully promoting at least one game, with strong skills in game data analysis and operational workflows.
    • Solid experience in marketing, campaign planning, channel development, and team coordination.
    • Strong industry connections and ability to leverage partnerships for promotional success.
    • Deep understanding of player psychology and behavior, as well as industry trends.
    • Strong leadership skills—prior experience at a top gaming company is a plus.

    Qualifications :

    • College Diploma / Associate Degree or higher in a relevant field.

    Digital Marketing Assistant – Gaming Industry

    Location : Fourways, Gauteng

    Company : Hominum Solutions (Recruiting on behalf of a client) Application Deadline : Open

    Email Applications To : (emailprotected) (Include your required monthly CTC and notice period)

    Are you passionate about gaming and digital marketing? We're looking for a Digital Marketing Assistant to help drive online traffic and visibility for an exciting online game. If you have hands-on experience in online game promotion and a strong understanding of player psychology, this role is perfect for you!

    Key Responsibilities :

    • Promote the company’s online game across various social media platforms to attract target users.
    • Execute marketing campaigns and collaborative promotions, tracking game operation data to optimize strategies.
    • Plan and implement online promotional activities to enhance game visibility and user acquisition.
    • Announce game updates and coordinate marketing events around new versions.
    • Work closely with supervisors and other departments to execute effective online promotion plans.
    • Conduct competitive analysis on rival game campaigns, refining strategies accordingly.

    Requirements :

    • Minimum 1 year experience in online game promotion ( gaming experience preferred ).
    • Proven track record of successfully promoting at least one game, with strong skills in game data analysis and operational workflows.
    • Solid experience in marketing, campaign planning, channel development, and team coordination.
    • Strong industry connections and ability to leverage partnerships for promotional success.
    • Deep understanding of player psychology and behavior, as well as industry trends.
    • Strong leadership skills—prior experience at a top gaming company is a plus.

    Qualifications :

    • College Diploma / Associate Degree or higher in a relevant field.
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    Digital Marketing Support

    Johannesburg, Gauteng Ultra Personnel

    Posted 2 days ago

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    Job Description

    SUMMARY :

    Our client, a well known insurance brokerage is looking for a Digital Experience and Marketing Support person to join their team. This position is office based in Sandton. 1- 2 years Digital Marketing experience is required.

    POSITION INFO :

    Purpose of the Role :

    To lead and execute digital initiatives that enhance brand visibility and user experience across all digital platforms.

    This role also provides support for broader marketing activities and assists with event coordination as needed

    Qualifications and Experience

    Relevant tertiary education or courses in marketing

    1- 2 years Digital Marketing experience is required

    Digital marketing experience within the financial services or banking industry will be advantageous

    Digital Experience

    Content Creation and Management

    Creating, editing, and publishing content (text, images, videos) across various social media platforms.

    Developing and maintaining a content calendar to ensure consistent posting.

    Curating content from other sources that is relevant to the organization's brand and audience.

    Social Media Strategy and Planning

    Developing and executing social media strategies aligned with overall business goals.

    Identifying target audiences and tailoring content to their interests and preferences.

    Planning and launching social media campaigns to promote products, services, or events.

    Analyzing social media trends and adapting strategies accordingly.

    Community Engagement and Management

    Monitoring social media channels for mentions, comments, and messages.

    Responding to audience interactions, including answering questions, addressing concerns, and managing feedback.

    Fostering a positive and engaging online community.

    Performance Analysis and Reporting

    Tracking and analyzing key social media metrics (engagement, reach, website traffic, etc.).

    Generating reports on campaign performance and ROI.

    Using data insights to optimize social media strategies and content

    Other Responsibilities

    Staying up to date on the latest social media trends, tools, and best practices.

    Collaborating with other teams (marketing, content, design) to ensure brand consistency.

    Managing social media advertising campaigns and budgets.

    Identifying and engaging with influencers and brand advocates.

    Digital design

    Event management

    Copy writing skills.

    Marketing Support

    LinkedIn profiles : assist with the posting of weekly content and ensure that all profiles are up to date – in particular profiles for the management team.

    Checking the content of partner profiles for correctness and relevance.

    Check the content on ProfileMe profiles and maintain the ProfileMe Dashboard.

    Monitoring and reporting back on social media activities and responses to manage the brand image.

    Assist with the creation / design and maintenance of all business-related communication templates – within the communication framework.

    Manage the internal communication templates and the distribution thereof.

    Assist in the management of the WhatsApp business profile.

    Manage the document library and accurate version control of all documents and policies where relevant.

    Brand refresh of all documents.

    Assist with the distribution of promotional materials / marketing collateral.

    Assist with the ongoing maintenance and upkeep of the brand shop, continuously reviewing business feedback and requirements.

    Events

    Events Planning

    Compile a list of bespoke “event types” for PCS events. For example, a wine and portfolio pairing event, whiskey tasting events, events that would appeal to a high-net-worth client and would be used to attract other similar people that are not currently clients.

    Design appropriate invitations.

    Ensure the invitations are delivered to the client concerned using the compamy tools.

    Collate RSVP’s.

    Where relevant setup and assist with the execution of campaigns via xPlan – with the appropriate post campaign analysis.

    Assist with presentation content.

    Venues

    Source venues according to event type.

    Suggest menus for each event, food and drinks.

    Arrange menus, AV, décor, and presenters.

    Ensure that internal branding is at the venue and can be prominently displayed in collaboration with regional representatives where appropriate (i.e. Operations Manager / Assistant / CRM).

    Arrange the registration process at the events and arrange that the registration process is run by our local offices when possible.

    Handover of the events

    When all planning and arrangements are completed, they will be handed over to the Head of Marketing who will attend the events and make sure they run smoothly.

    Post-event

    Develop a post-event follow-up with attendees.

    Thank you for attending.

    Event surveys.

    Budget

    Compile an event budget process

    Assist in requesting quotes and costing per event where needed.

    Maintain and keep the budget updated per event.

    Manage events to the budget and highlight areas of concern as they arise.

    Reconcile the expenses to the budget on an ongoing basis.

    Competencies

    Computer skills : Microsoft Office (Excel, Word, Outlook essential); SharePoint

    Good verbal and written communications skills

    High energy individual who is customer centric and relationship orientated.

    Methodical, accurate and have meticulous attention to detail.

    Initiative-taking work ethic.

    Organizational skills, ability to prioritize, plan and manage projects.

    Ability to collaborate with others.

    Problem solving ability to apply creative skills in evaluating problems and identifying best solutions while being flexible to accommodate the changing needs of the clients.

    Teamwork : be a reliable and productive member of the team.

    Time management : ability to manage time and tasks to ensure deadlines are met.

    Resilient under pressure.

    Ability to multi-task.

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    Digital Marketing Specialist

    Sandton, Gauteng JSE Limited

    Posted 2 days ago

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    Job Description

    Job category: Banking, Finance, Insurance. Stockbroking

    Contract: Fixed Term Contract

    Remuneration: Market Related

    EE position: Yes

    About our company

    WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

    Introduction

    The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.

    Results Delivery

    · Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.

    · Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.

    · Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.

    · Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.

    · A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.

    · Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.

    · Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.

    · Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.

    · Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive

    · Reporting : Creating detailed reports on campaign performance and providing insights for improvement.

    · SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.

    · Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.

    Stakeholder Relationship Management

    · Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.

    · Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.

    · Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.

    · Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.

    · Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.

    Transformation and Innovation Contribution

    · Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

    · Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

    · Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

    · Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

    · Innovation Contributions

    · Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

    · Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

    · Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

    · Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

    · Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

    · Innovation Contributions

    · Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

    · Grade 12 and relevant tertiary qualification

    · Diploma in Marketing and Communications or Digital Marketing

    · 4-5 years working in a financial markets or financial services environment

    · 2 years' experience within digital marketing.

    · Experience in executing performance marketing and optimising digital marketing campaigns

    Knowledge and Skills required

    Knowledge:

    · JSE policies and procedures

    · Analytics and Data Interpretation

    · AI-powered tools

    · Planning, Scheduling, Advertising and Campaign Management

    · Lead generation and optimisation

    Skills:

    · Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.

    · Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.

    · Building and maintaining effective relationships with multiple, internal stakeholders

    · Agency and Supplier management

    · Managing multiple campaigns

    · Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.

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    Digital Marketing Manager

    Midrand, Gauteng Flink Recruit Pretoria

    Posted 2 days ago

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    Job Description

    Digital Marketing Manager - Automotive Industry

    Reference: PTA -SM-1

    As a Digital Marketing Manager in the automotive industry, your role would encompass a wide range of responsibilities aimed at leveraging digital channels to promote your brand, attract potential customers, and enhance overall brand visibility and engagement.

    Duties & Responsibilities

    International Brand launch within the Automotive industry is seeking a Digital Marketer to join their team. Successful candidate must have digital marketing experience within the automotive industry. Responsibilities include but are not limited to:

    1. Digital Strategy Development: Create and execute comprehensive digital marketing strategies aligned with overall business objectives, taking into account target audience, market trends, and competitors' activities.
    2. Website Management: Oversee the development, maintenance, and optimization of the company website to ensure a seamless user experience, strong SEO performance, and effective lead generation.
    3. Search Engine Optimization (SEO): Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings and drive qualified traffic to the website.
    4. Paid Advertising: Plan and manage pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels to increase brand visibility, drive website traffic, and generate leads.
    5. Social Media Management: Develop and implement social media strategies to engage with the target audience, increase brand awareness, and foster community engagement. This includes content creation, scheduling, monitoring, and performance analysis on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
    6. Content Marketing: Create compelling and relevant content for various digital channels, including blog posts, articles, infographics, videos, and interactive tools, to educate and engage prospects and customers throughout the buying journey.
    7. Email Marketing: Develop email marketing campaigns to nurture leads, promote products/services, and maintain ongoing communication with customers. This includes segmentation, personalization, A/B testing, and performance tracking.
    8. Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI on advertising spend. Use data insights to optimize campaigns and improve overall digital marketing effectiveness.
    9. Online Reputation Management: Monitor online reviews, comments, and mentions of the brand across various digital platforms, and proactively address any negative feedback or issues to maintain a positive brand image.
    10. Collaboration and Coordination: Work closely with cross-functional teams such as sales, product development, and customer service to ensure alignment of digital marketing initiatives with overall business goals and objectives.
    11. Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, particularly within the automotive sector, and incorporate innovative strategies to stay ahead of the competition.
    12. Compliance and Regulation: Ensure compliance with relevant laws and regulations governing digital marketing activities, such as data privacy (e.g., GDPR, CCPA) and advertising standards.

    Overall, your role as a Digital Marketing Manager in the automotive industry is to leverage digital channels effectively to drive brand awareness, engage with potential customers, generate leads, and ultimately contribute to the company's growth and success.

    Package & Remuneration

    Market Related - Market Related plus pension and medical structure.

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