8 Marketing Strategies jobs in Cape Town

Digital Marketing Data Analyst

Turn Insights into Impact with a Data-Driven Marketing Team in Cape Town

Epping / Cape Town Office-based | R18,000 - R25,000 p/m | 08h00 -16h45 (Monday to Friday), 45-minute lunch

About Our Client

This fast-paced, forward-thinking organization specializes in delivering impactful mobility and logistics solutions across Southern Africa. With a focus on sustainability, innovation, and data-driven decision-making, they are growing their internal capabilities in digital marketing and analytics. You''ll be part of a team where your insights can directly influence campaign success and business strategy.

The Role: Digital Marketing Data Analyst

This role exists to turn marketing data into actionable business intelligence. You''ll be responsible for analyzing campaign performance, maintaining dashboards, reporting on trends, and identifying opportunities to optimize visibility and ROI. By interpreting data from multiple digital platforms, you will help shape strategic marketing initiatives and drive measurable outcomes.

Key Responsibilities

• 2+ years experience in data analysis or digital marketing analytics
• Design, build, and maintain performance reports and dashboards
• Analyze data from paid digital campaigns (Google Ads, social media, etc.)
• Monitor trends, measure KPIs, and make data-backed recommendations
• Identify patterns and forecast campaign outcomes
• Improve database quality and reporting processes
• Support campaign optimization with marketing partners
• Prepare clear and compelling data presentations for internal stakeholders

About You

• 2+ years experience in a digital marketing data analyst or related role
• Strong analytical skills with advanced Excel proficiency
• Hands-on experience with Google Ads and Google Analytics
• Highly organized with exceptional attention to detail
• Ability to work independently and collaboratively in a team
• Degree/Diploma in Marketing, Data Analytics, or a related field OR significant hands-on experience
• Bonus: Project management experience or formal certification

• R35,000 - R50,000 per annum basic (experience dependent)

• Performance-based bonus

• 25 days holiday + bank holidays

• Opportunity to shape the future of AI marketing in a high-growth startup

An exciting opportunity for a data-driven digital marketing professional to take full ownership of marketing operations, with a focus on Zoho CRM campaign management, AI-powered growth, and generative engine optimisation (GEO). The role requires someone who can drive strategy, automate outreach, and engage audiences across multiple channels, becoming the go-to expert for CRM and digital performance.

• Own and manage Zoho CRM campaigns, workflows, automations, and reporting

• Develop and deploy full-funnel marketing campaigns across email, web, social, and search

• Leverage AI tools and generative technology to optimise content, campaigns, and targeting

• Lead the transition from traditional SEO to GEO (Generative Engine Optimisation)

• Build, segment, and manage the marketing database to drive lead generation and engagement

• Analyse campaign performance, A/B tests, and attribution data to inform future strategies

• Write clear, compelling content for email, landing pages, and outbound messaging

• Collaborate with leadership and sales to align marketing goals with business growth

• Maintain clean data hygiene and CRM best practices

• Recommend and implement marketing automations and AI-powered enhancements

• Proven experience managing Zoho CRM (campaigns, automation, segmentation, reporting)

• Strong track record in digital marketing campaign management and performance analysis

• Passion for artificial intelligence and its application in marketing

• Comfortable using AI tools for content creation, automation, and optimisation

• High level of confidence with marketing analytics, performance dashboards, and KPIs

• Strong written English and ability to create concise, targeted content

• Organised, proactive, and able to work independently in a fast-moving startup environment

• Experience with generative AI platforms (e.g., ChatGPT, Jasper, Copy.ai)

• Knowledge of GEO (generative engine optimisation) and emerging digital trends

• Familiarity with B2B marketing, especially in the tech or consultancy sectors

• Experience integrating marketing workflows with sales teams

• Be part of an ambitious, forward-thinking team building AI capabilities across sectors

• Help define the future of marketing in the age of generative AI

• Make your mark in a growing startup with the opportunity for rapid career development

• Enjoy a supportive culture that values autonomy, learning, and innovation

Kendrick Recruitment is seeking a dynamic and creative Marketing and Digital Manager to join a luxury hotel in the Western Cape. This exciting role requires a strategic thinker with a strong background in marketing, brand management, and digital platforms, capable of driving both brand awareness and revenue growth in the competitive luxury hospitality sector.

Key Responsibilities:

Develop and implement comprehensive marketing and digital strategies aligned with the hotel’s brand vision and business objectives

Manage and optimise digital platforms, including website, social media channels, and online advertising campaigns

Oversee content creation, including photography, videography, newsletters, and press releases

Drive online engagement, track performance analytics, and provide regular reports on marketing ROI

Build and maintain relationships with media, PR agencies, and industry partners

Coordinate promotional campaigns, seasonal offers, and special events in collaboration with relevant departments

Ensure brand consistency across all internal and external communications

Monitor market trends and competitor activity to identify opportunities for growth and innovation

Manage the marketing budget effectively to maximise impact and visibility

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field

Minimum 5 years’ experience in marketing, with a focus on digital strategy

Proven experience within luxury hospitality or high-end lifestyle brands advantageous

Strong knowledge of digital marketing tools, analytics, and social media management

Excellent communication and copywriting skills with a creative flair

Ability to lead projects, manage multiple priorities, and deliver results under pressure

Highly organised, detail-oriented, and commercially minded

This is a rare opportunity for an innovative marketing professional to lead the digital and brand strategy for a prestigious luxury hotel in the Western Cape.

CODE has an exciting new opportunity for a Digital Marketing Coordinator maternity cover contract for 5 months.

If you have a passion for fashion, this role requires a solid understanding of Google Ads campaign management. In this exciting position, you will be responsible for increasing brand awareness, promoting company products and driving prospects to conversions. The role requires the ability to translate business goals into successful digital marketing campaigns and promote the campaigns online.

Oxford University Press Southern Africa

Oxford University Press advances knowledge and learning of all kinds, from a child reading their first words to a researcher expanding the frontiers of their field. Our work is constantly evolving, and the possibilities are endless. We strive to help more and more people around the world achieve their potential.

Oxford University Press is a department of the University of Oxford. It is our mission to further the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Digital Marketing Internship

(Internship position: 12 Month Contract)

The intention is to give practical work experience to graduates who are in their last year of study and require exposure in a work environment. Successful interns will be expected to complete a 12-month contract commencing 02 February January 2027.

This post is based in Goodwood, Cape Town.

Principal Accountabilities:

• Assist with the execution & implementation of a variety of digital marketing and social media campaigns
• Develop creative and copy assets for digital and social channels
• Assist with upkeep of digital platform hygiene across emailer platforms, Wordpress, and WhatsApp for Business to name a few
• Co-own the social media marketing monitoring and reporting process, i.e. input into local and global reporting
• Own the ongoing and consistent updating of competitor audits & analysis and wider trends in the education sector

Qualifications and Experience:

• Enrolled for BSocSc / BA / BCom / BTech. With Marketing subjects, preferable
• Interest in the Education sector
• South African citizen
• Computer literate
• Excellent writing and strong communication skills
• Experience using design tools (i.e. Canva), preferable
• Understanding of website development and coding, advantageous

Previous practical experience in a Marketing environment and/or exposure to Marketing function, advantageous

Attributes:

• Ability and willingness to learn: Have an open mindset and attitude to learn
• Collaboration: Working with internal and external teams
• Initiative: Foster new ideas and solutions to projects and processes
• Resilience: Ability to work under pressure and meet tight deadlines
• Analytical thinking: Being able to analyze data

We are seeking a talented and highly analytical Digital Marketing Analyst to join our marketing team. This is a crucial role for an individual who thrives on using data to drive informed decisions and optimise digital marketing performance.  In addition to traditional digital marketing analysis, a key aspect of this role will be the design, implementation, and optimisation of email marketing workflows within Adobe Campaign, ensuring targeted and effective customer communications.  Furthermore, you will be instrumental in consolidating and presenting key digital marketing performance metrics as part of our monthly KPI reporting.

You will be central to turning complex data into actionable insights, helping us to understand customer behaviour, evaluate campaign effectiveness, and identify opportunities for growth across all our digital channels.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Digital Marketing Performance Analysis:

• Monitor, analyse, and report on the performance of all digital marketing campaigns across various channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).

• Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
• Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders.
• Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
• Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
• Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.

• Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.

• Adobe Campaign Email Workflow Development:

• Design, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.

• Configure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
• Develop and execute A/B tests within email campaigns to optimise subject lines, content, send times, and calls-to-action.
• Monitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed analysis and recommendations for improvement.
• Troubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
• Ensure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.

• Collaborate with content creators and designers to ensure email assets are correctly integrated into workflows.

• KPI Reporting & Insights:

• Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.

• Ensure accuracy and consistency of data across all digital marketing reports.
• Present clear, concise, and actionable insights to marketing leadership and wider business teams.
• Develop bespoke reports and ad-hoc analysis as required to support business objectives.

Stay up-to-date with industry trends, best practices, and new technologies in digital marketing analytics and marketing automation.

• Rhythmyx CMS Support and Build:

• Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.

• Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.

SKILLS and COMPETENCIES:

• Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
• Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).
• Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
• Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
• Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
• Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and professional reporting/presentations.
• Familiarity with A/B testing methodologies and tools.
• Understanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email).
• Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Familiarity with POPIA and data privacy best practices.

Desirable (but not essential):

• Experience with other marketing automation platforms.
• Familiarity with Email Deliverability requirements.
• SQL skills for data extraction and analysis.
• Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
• Understanding of attribution models.

QUALIFICATIONS and  EXPERIENCE

● Matric (Grade 12)

● Bachelor's degree in Marketing, Advertising, or a related field

● Project Management Skills

● Complete knowledge of the latest digital marketing trends and techniques

● Demonstrable hands-on experience designing and building email marketing workflows and segmentation ( preferably with Adobe Campaign)

Benefits including:

• Competitive Salary.
• Company contribution to Medical Aid and Pension / Provident Fund
• Opportunity for Growth and Development

Employment Equity

Rentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to to achieve our Employment Equity numerical targets.