50 Marketing Strategies jobs in Cape Town

Requirements:

• A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role

• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)

• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation

• Strong analytical ability with confidence in working with data dashboards

• Experience managing agencies and leading cross-functional projects

• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives

• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention

• Translate business priorities into clear marketing goals, KPIs, and tactical plans

• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels

• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey

• Optimise campaign performance through A/B testing, analytics, and CRM data insights

• Oversee the development of creative content for social media, digital platforms, email, and thought leadership

• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables

• Track and report on campaign performance, ROI, and funnel metrics

• Manage the marketing budget efficiently, prioritising high-impact activities and reporting on spend vs. results

REQUIREMENTS

• Artificial Intelligence

• Brand Management

• Campaign Management

• Digital Content

• Digital Marketing

• Marketing

• Performance Measuring

• Salesforce

• Search Engine Optimisation (SEO)

TSIBA Cape Town, Western Cape, South Africa

Are you a dynamic, innovative and values driven leader who can create and maintain an innovative environment that is conducive for teaching and learning purposes? TSIBA is seeking a skilled and adaptable professional to assume a lecturing role, with a primary focus on digital marketing. The ideal candidate should have a demonstrated ability to cultivate a culture of knowledge sharing and lifelong learning. TSIBA Business School, registered as TSIBA Education NPC with the DHET, is committed to transformative education, access to quality education and driving sustainable social change. We pride ourselves by providing credit-bearing leadership, entrepreneurship and self-development programmes that strengthen comprehensive future-focused curricula taught jointly by South African and International academic staff and business experts. Applicants interested in this incredible opportunity must also align with our dedication to excellence, innovation and social impact.

• Master’s degree in Marketing, Digital Marketing, Retail Management, Marketing Communication, or a closely related business discipline.
• Industry certifications in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Ads, HubSpot, SEO/SEM) to strengthen practical teaching.
• Evidence of both academic teaching experience and practical industry exposure in marketing campaigns, retail strategies, and digital platforms.
• At least 5 years of teaching experience, 2 of which must be up to NQF level 8.

Candidates with a mix of theoretical knowledge (consumer behaviour, marketing strategy, retail operations) and applied skills (campaign management, analytics, e-commerce). Publications, conference presentations, or curriculum design experience in digital or retail marketing will be an advantage.

To be part of this dynamic organisation, please send the following documents to :

• 2 page CV with motivating letter.
• A certified copy of a South African ID/passport or valid General/ Work Permit.
• A complete set of certified copies of qualification.

The Total Cost to Company, ranging between R294,192 and R392,256 per annum will be determined in accordance with the incumbent’s experience.

Please note that this opportunity is available to people who are Cape Town based or willing to relocate to Cape Town.

Closing Date for Applications: Friday, 05 September 2025. If not contacted within 14 days after the closing date, please consider your application unsuccessful.

For more information please visit

• Mid-Senior level

• Full-time

• Marketing and Sales

• Higher Education

Are you experienced in planning, coordinating and delivering multi-channel digital campaigns?

Have you managed global paid media agencies, overseen campaign planning and execution?

Have you been responsible for developing messaging that is both consistent and impactful, and that achieves measurable results?

Our client, a sportswear design and manufacturing company, based in Cape Town, is looking for a highly driven and organised Digital Marketing Lead to join their marketing team.

The role is focused on planning, coordinating and delivering multi-channel digital campaigns across South Africa, Australia, and Europe. This position requires managing global paid media agencies, overseeing campaign planning and execution, as well as ensuring consistent and impactful messaging that drives measurable results.

This is not a social media posting role. You will work with the Head of Marketing, Head of Brand and the general Marketing team to translate strategic direction from leadership into actionable campaigns, manage cross-channel marketing activities, and play a pivotal role in ensuring smooth marketing operations that support global growth.

Location: Cape Town

ESSENTIAL: Bachelor’s Degree (or higher) in one of the following fields: Marketing, Digital Marketing, Communications, Business Administration (with a marketing focus), BrandManagement, Media & Advertising

ESSENTIAL: 3–5 years’ experience in digital marketing or campaign management (ideally within premium sportswear, active lifestyle, or cycling-related brands).

ESSENTIAL: Strong knowledge of Meta Ads Manager, campaign reporting, and analytics

ESSENTIAL: Proven ability to manage social media strategy and execution across multiple platforms.

ESSENTIAL: Proficiency in Canva, Figma, and Adobe Suite.

ESSENTIAL: Strong understanding of the cycling and active lifestyle market.

• Lead the planning and execution of digital campaigns across multiple territories.
• Tailor campaign messaging and timing for South Africa, Australia and Europe.
• Oversee social media calendars and content (Instagram, Facebook, LinkedIn, YouTube and TikTok) ensuring brand alignment.
• Manage Meta Ads directly in South Africa and coordinate with agencies for AU and EU campaigns.
• Work with internal teams, external agencies, and creative partners (photographers, videographers, contributors) on content creation where needed.
• Integrate digital campaigns across social, email, paid media, and events for maximum impact.
• Align newsletter content and segmentation with campaign objectives/messaging and brand storytelling through proactive planning.
• Deliver campaign performance analytics, reports, and actionable recommendations.
• Manage day-to-day communications with global paid media agencies, including briefs, feedback and strategizing.
• Allocate and manage campaign budgets, optimising spend and reporting on ROI.
• Balance brand storytelling with sales-driven campaigns to engage existing customers and attract new ones.
• Support event marketing with pre-event promotion and content delivery during/after events.

• Highly organised with strong attention to detail and the ability to manage multiple stakeholders.
• Excellent communication skills with the ability to translate strategic vision into campaigns.
• Self-driven and results-oriented, able to deliver without daily oversight.

SUMMARY/OVERVIEW

The Technical Analyst will be responsible for implementation of client account needs as well as collaborating with other members of the Analytics team to drive all goals, objectives, and initiatives for the Analytics department. An ideal candidate is actively engaged within the marketing analytics world and has a full grasp of changes in the landscape of the modern web – understands why the changes are happening, stays current on updates, and can push themselves to come up with creative solutions to complex problems.

This role reports directly to the Director of Analytics and incorporates an advanced level of Analytics product knowledge and client relationship skills.

PRIMARY RESPONSIBILITIES

• Audit and implement tracking for various marketing tools such as Google Analytics 4, Google Tag Manager, and various marketing pixels.

• Implementation and management of cookie consent banners.

• Deployment and management of server-side tracking via Google Cloud Platform and Google Tag Manager.

• Configuration of performance reports for clients.

• Assist team members with conversion tracking and setup.

• Creation of documentation for new and existing tools in the world of technical marketing.

• Ensure on-time delivery of all reports and deliverables.

• Problem solving and providing recommendations and solutions to complex problems for clients.

ADDITIONAL RESPONSIBILITIES

• Show thought leadership by participating in the creation of various forms of marketing collateral, which include but are not limited to: webinars, company newsletters, blogs, video content, product positioning, etc.

• Other duties as assigned.

KNOWLEDGE & SKILL REQUIREMENTS

• Advanced proficiency (and certification, if applicable) with the following tools:

  • Google Analytics 4

  • Google Tag Manager – must have experience setting up eCommerce for GA4, server-side experience is a major plus.

  • Chrome Developer Tools

  • Microsoft Office and Google Suite applications (Excel, Sheets)

• Comprehensive ability to write code in JavaScript, HTML, CSS, and Regular Expressions

• Technical knowledge of website architecture as well as an understanding of basic web concepts, applications, and frameworks including React and Angular.

• Basic understanding of relational databases.

• Familiarity with SEO and Paid Media and tools and platforms.

• Exceptional communication skills and the ability to seamlessly collaborate internally and externally via multiple channels of communication (chats, video calls, email).

• Strong attention to detail.

• Self-motivated, directed, and an ability to constantly evolve and learn on the job through self-teaching and certification.

• Curious and active learner who seeks out the latest trends in the field.

• Ability to work remotely and independently, have a strong focus on details, and are driven by timelines.

ADDITIONAL SKILLS

• Google Cloud Platform (Cloud Run, BigQuery, App Engine)

• Google Looker Studio

• Cookie Consent Management Platforms (OneTrust, CookieBot, etc.)

• CRM and marketing automation platforms (Hubspot, Pardot)

• CMS platforms (Wordpress, Shopify)

WORKING CONDITIONS

• 100% remote position - anywhere in South Africa

• Work may require occasional weekend and/or out-of-regular hours work

Digital Marketing Manager

About Us: Talent Sam

Talent Sam specializes in simplifying the hiring process for remote talent, connecting companies with highly skilled professionals from South Africa. We partner with companies across marketing, sales, ecommerce, finance, and healthcare, offering streamlined services that cover recruitment, HR, payroll, and compliance. Our rapid and effective hiring solutions reduce time-to-hire to under two weeks, providing cost-effective talent and a seamless experience.

Our Culture: Collaborative, Innovative & Growth-Driven

At Talent Sam, we embrace a culture that prioritizes innovation, collaboration, and diversity. We offer full-time employment, provide all needed equipment, and foster a positive, forward-thinking environment that enables people to thrive.

We value growth, both personally and professionally, encouraging everyone to contribute to our mission of reshaping remote hiring.

Role Overview: Digital Marketing Manager

We’re looking for a driven, creative, and strategic Digital Marketing Manager to develop and execute a comprehensive marketing plan that will expand our reach, elevate our brand, and drive sales conversions. This role will focus on optimizing our digital presence across SEO, PPC, social media, and content marketing, utilizing data-driven insights to refine campaigns and maximize performance.

The ideal person is well versed in all major digital marketing channels, highly driven, and thrives on challenge.

Key Responsibilities

SEO Strategy & Execution

• Define KPIs for SEO success, including traffic, impressions, clicks, and conversion rates.

• Create and maintain an SEO checklist of high-impact tasks to improve ranking and authority.

• Develop content consolidation and keyword optimization plans to eliminate cannibalization and boost rankings.

• Implement URL cleanup strategies and monitor recent Google AI updates to maintain ranking.

• Use tools like GA4 to monitor performance and provide actionable insights.

Content Marketing & Social Media

• Plan and execute a content strategy across blogs, social media, and website pages that aligns with SEO and brand goals.

• Build out content campaigns that tell Talent Sam’s story and attract qualified leads.

PPC and Paid Social Campaigns

• Develop and manage PPC and paid social campaigns on platforms like Google Ads, LinkedIn, and Meta to drive traffic and conversions.

• Conduct in-depth keyword research and competitive analysis to identify high-impact search terms.

• Implement A/B testing to determine high-performing ad copy, landing pages, and other elements.

• Optimize "buy intent" pages to increase organic ranking and conversion rates.

Performance Analysis & Reporting

• Track, analyze, and report on campaign performance using Google Analytics, Google Search Console, and other analytics tools.

• Use data insights to improve strategy, refine campaigns, and enhance user experience.

Client and Stakeholder Collaboration

• Partner with cross-functional teams to align marketing initiatives with business objectives.

• Build relationships with media, industry influencers, and strategic partners to amplify reach.

Skills & Qualifications

• 5+ years of experience in digital marketing, with a focus on SEO, PPC, and social media.

• Bachelor’s degree in Marketing, Business, or related field; advanced degrees or certifications are a plus.

• Proven track record of managing and optimizing digital campaigns that drive measurable results.

• Proficient in SEO and PPC tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Tag Manager).

• Exceptional project management skills with a results-oriented mindset.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively in a fast-paced environment.

Why Talent Sam?

• Join a high-growth company transforming the global workforce.

• Work in a flexible, innovative environment with opportunities for growth.

• Competitive salary and benefits.

If you’re a creative, data-driven marketing expert ready to make an impact in the world of remote hiring, we’d love to meet you. Apply today and help us redefine remote talent solutions at Talent Sam!

The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with the company to achieve brand recognition, customer acquisition and growth, reactivation and retention. This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun’s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans.

The role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand the company's online digital audience with the overall aim of promoting the company's  online brand recognition and maximising the revenue potential for the business.

This will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels. The role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of the company.

• In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools
• Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
• Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry
• Drive innovation and development in the digital space
• Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
• Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
• Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns
• Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
• Project manage and monitor resource requirements for the development and amendment to technology and dashboards
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
• Shared accountability for developing and managing the budget and expense management for the function
• Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
• Develop and coach “the company's” high-performing digital marketing talent
• Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing
• Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies
• Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
• 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field 
• 10 years experience in integrated digital marketing including 5 years at a management level.
• Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
• Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Experience working in ambiguous environment on complex, large-scale, time-critical projects.
• Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Develop and lead organic and paid digital marketing strategies.
• Implement SEO, PPC, and manage Google Ads with cost efficiency.
• Oversee website content, updates, and analytics reporting.
• Use data insights to support decisions that drive donor and fundraising outcomes.
• Collaborate cross-functionally to optimize integrated campaign delivery.
• Monitor emerging digital trends and share innovations with the team.
• Manage CMS platforms and Linktree optimization.
• Deliver high-quality internal digital marketing performance reports.

• Relevant degree in digital marketing or related field, with at least 3 years of experience in a similar role (preferably in the NPO sector).
• Skilled in CMS (preferably kontent.ai), social media platforms, and analytics tools.
• Experience with SEO, SEM, PPC, and campaign optimization.
• Strong content development, copywriting, and project management skills.
• Proficient in Microsoft Office; Photoshop and basic HTML are advantageous.
• Collaborative, adaptable, and open to occasional international travel.

• Strategic and creative approach to digital marketing planning.
• Strong data analysis skills to support evidence-based decisions.
• Proven success in managing Google Ads and SEO/PPC initiatives.
• Excellent communication and team collaboration.
• Flexible, proactive, and aligned with purpose-driven work.

Digital Marketing Data Analyst Office-Based (Epping, Cape Town)
Drive data-led marketing decisions for high-impact digital campaigns.

Digital Marketing | R20 000 to R25 000 per month | Office-Based in Epping, Cape Town

About Our Client
Our client is a well-established business located in Epping, Cape Town, known for its strong presence in the digital space and commitment to data-driven strategies. With a focus on performance marketing, the company partners with key industry players to deliver measurable results and online visibility. This is a close-knit team that values analytical thinking, collaborative problem-solving, and operational efficiency.

The Role: Digital Marketing Data Analyst
This role is ideal for a highly analytical individual who thrives on turning numbers into insights. You'll play a pivotal role in compiling campaign performance data, identifying trends, and shaping digital strategies. The purpose of the role is to ensure that marketing efforts are continuously optimized based on reliable data.

Key Responsibilities

• Design and maintain professional reports and dashboards

• Compile regular reports on paid digital campaigns

• Analyze and interpret data from multiple digital sources

• Identify trends, patterns, and predictive insights

• Make actionable recommendations to improve campaign performance

• Maintain and update internal databases and spreadsheets

• Prepare insightful presentations for internal and external stakeholders

• Collaborate with digital partners to improve online visibility

• Identify new business opportunities through data analysis

About You

• Degree/Diploma in Marketing, Analytics, or a related field, or extensive relevant experience

• Strong analytical skills with excellent attention to detail

• Advanced proficiency in Excel

• Experience working with Google Ads and Google Analytics

• Highly organized, methodical, and able to manage multiple projects

• Team-oriented with strong communication skills

• Experience in project management will be an advantage