76 Marketing Campaigns jobs in Cape Town

Requirements:

• A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role
• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)
• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation
• Strong analytical ability with confidence in working with data dashboards
• Experience managing agencies and leading cross-functional projects
• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives
• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention
• Translate business priorities into clear marketing goals, KPIs, and tactical plans
• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels
• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey
• Optimise campaign performance through A/B testing, analytics, and CRM data insights
• Oversee the development of creative content for social media, digital platforms, email, and thought leadership
• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables
• Track and report on campaign performance, ROI, and funnel metrics
• Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results

Senior Content & Campaigns Marketing Lead

Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
• Collaborate with Product and Sales to align messaging with feature launches and business goals
• Track content performance, make data-backed optimizations, and share insights with stakeholders
• Mentor two junior marketers; provide regular feedback and conduct skills development sessions
• Explore new AI tools to improve creative output, scale content, and drive faster delivery

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
• Familiarity with HubSpot or HighLevel for launching and tracking campaigns
• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
• Experience managing editorial calendars and junior marketers or freelancers
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

• Audit content library and identify gaps across the lifecycle
• Launch a multi-touch nurture campaign focused on increasing engagement and conversion
• Standardize campaign creation workflows and train junior marketers on execution
• Deliver a monthly campaign performance report with key learnings and optimization ideas

Senior Content & Campaigns Marketing Lead

Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
• Collaborate with Product and Sales to align messaging with feature launches and business goals
• Track content performance, make data-backed optimizations, and share insights with stakeholders
• Mentor two junior marketers; provide regular feedback and conduct skills development sessions
• Explore new AI tools to improve creative output, scale content, and drive faster delivery

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
• Familiarity with HubSpot or HighLevel for launching and tracking campaigns
• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
• Experience managing editorial calendars and junior marketers or freelancers
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

• Audit content library and identify gaps across the lifecycle
• Launch a multi-touch nurture campaign focused on increasing engagement and conversion
• Standardize campaign creation workflows and train junior marketers on execution
• Deliver a monthly campaign performance report with key learnings and optimization ideas

Senior Content & Campaigns Marketing Lead

Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
• Collaborate with Product and Sales to align messaging with feature launches and business goals
• Track content performance, make data-backed optimizations, and share insights with stakeholders
• Mentor two junior marketers; provide regular feedback and conduct skills development sessions
• Explore new AI tools to improve creative output, scale content, and drive faster delivery

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
• Familiarity with HubSpot or HighLevel for launching and tracking campaigns
• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
• Experience managing editorial calendars and junior marketers or freelancers
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

• Audit content library and identify gaps across the lifecycle
• Launch a multi-touch nurture campaign focused on increasing engagement and conversion
• Standardize campaign creation workflows and train junior marketers on execution
• Deliver a monthly campaign performance report with key learnings and optimization ideas

Senior Content & Campaigns Marketing Lead

Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
• Collaborate with Product and Sales to align messaging with feature launches and business goals
• Track content performance, make data-backed optimizations, and share insights with stakeholders
• Mentor two junior marketers; provide regular feedback and conduct skills development sessions
• Explore new AI tools to improve creative output, scale content, and drive faster delivery

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
• Familiarity with HubSpot or HighLevel for launching and tracking campaigns
• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
• Experience managing editorial calendars and junior marketers or freelancers
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

• Audit content library and identify gaps across the lifecycle
• Launch a multi-touch nurture campaign focused on increasing engagement and conversion
• Standardize campaign creation workflows and train junior marketers on execution
• Deliver a monthly campaign performance report with key learnings and optimization ideas

Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst, Marketing Strategy and Analysis is responsible for supporting digital marketing budget management and performance reporting across 2U’s online programs. The role focuses on optimizing paid marketing tactics (e.g., Facebook, LinkedIn, Partnerships) and generating actionable insights to improve program health. The Analyst will work closely with senior team members to analyze performance data, execute test strategies, and provide marketing recommendations aligned with KPIs and ROI targets.

Responsibilities Include, But Are Not Limited To:

Analysis:

• Actively manages the marketing spend of assigned programs.
• Monitor and report on marketing performance metrics for assigned programs.
• Identify trends, troubleshoot underperformance, and provide data-driven insights.
• Support segmentation analysis to understand audience behavior and program dynamics.
• Assist in the development and interpretation of A/B testing and performance experiments.
• Use data tools such as Excel, SQL, or visualization platforms (Tableau preferred) to deliver actionable reports.

Planning and Execution:

• Manages monthly marketing plans and campaign spend across selected programs.
• Track budgets and contribute to projections of marketing ROI.
• Coordinate with cross-functional teams to support marketing campaigns.
• Proactively recommend budget reallocations based on real-time data.

Project Management:

• Participate in new program launches and ongoing marketing projects.
• Coordinate timelines, gather inputs, and ensure data readiness for projects.
• Provide analytical support for cross-team initiatives tied to program success.

Things That Should Be In Your Background:

• Has a Bachelor’s degree (from a business, economics, or math related field is a plus)
• 1-3 years of experience in marketing, analytics, or relevant business using data to solve problems
• Has a working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Is looking for the opportunity to set business strategy
• Has a keen interest in digital marketing (prior experience a plus, but not required)
• Is adept at problem solving and can balance creativity with analytical skills
• Has a strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

Cape Town, South Africa

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst II, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across programs and verticals(similar degrees offered across multiple partners, e.g. MBAs). The Analyst II, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Partnerships, etc.) across programs with moderate complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.

Responsibilities Include, But Are Not Limited To:

Program Management and Monitoring:

• Actively manages the marketing spend of 2-3 moderate to high complexity and revenue impact 2U programs
• Uses data to flag risks and opportunities within programs/verticals, proactively suggests strategy to improve using statistics and analytical methods
• Identifies and executes upon strong/weak spend opportunities with direction from management
• Reports on pacing performance to leadership
• Works cross-functionally to create and execute new media campaigns, troubleshoot data issues, and provide program data to stakeholders

Analysis:

• Soundly speculates upon projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope
• Performs analysis on program health and identifies trends impacting KPI’s, and highlights key discrepancies versus expectations to leadership
• Performs ad-hoc analysis as needed to support the larger team
• Acts as subject matter expert in 1+ key team functions

Planning:

• Works with leadership to set the monthly paid digital marketing strategy and budget for 2-3 2U programs
• Creates deliverables conveying detailed marketing plan on a monthly basis
• Effectively articulates monthly marketing plan to leadership and makes necessary edits based on feedback

Project Management:

• Responsible for successful and timely completion of both BAU and ad-hoc projects through collaboration with leadership
• Owner of several key reporting/functional projects on behalf of the team
• Influences cross-functional teams to deliver material needed to complete projects
• Go-to owner of 1 or more business-critical projects

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 3-5 years of experience in marketing, analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• Ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

Create a Job Alert

Interested in building your career at 2U? Get future opportunities sent straight to your email.

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Last Name *

Email *

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Resume/CV *

Enter manually

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Accepted file types: pdf, doc, docx, txt, rtf

Diversity and Inclusion at 2U *

Woman

Man

Non-Binary / Trans Non-Binary / Genderqueer

Prefer not to answer

At 2U, we are committed to an inclusive hiring process. To ensure the promotion of equal opportunities, it's important for 2U to ensure we address employment equity and affirmative action in our business. It's to this end that we request your feedback in terms of your representation.

This aims to support 2U in creating opportunities for attracting, training and developing equity candidates, inclusive of race, gender, disability, religion, sexual orientation and other.

I identify as a member of the LGBTQ+ Community * Select.

Select.

I identify my race as * Select.

Disability Status * Select.

In alignment with our commitment to diversity and inclusion it is important to understand how we can support individuals with disabilities to gain meaningful access to our work environment. If you have any questions about the definition of a disability or reasonable accommodations more information can be found here. If you require reasonable accommodation to apply, interview, and then perform a job, please let the Recruiting team know.

Have you ever worked at 2U (2U Inc, Trilogy Education, or GetSmarter) in the past? * Select.

Please tell us why you're interested to work for 2U Inc? *

Please tell us more about your experience most relevant to this role? *

How did you hear about this job? * Select.

City *

Desired Salary (CTC) *

What is your notice period? *

This position requires being in the Cape Town office at least 2-3 days per week. Are you comfortable with this hybrid work environment? * Select.

Cape Town, South Africa

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst, Marketing Strategy and Analysis is responsible for supporting digital marketing budget management and performance reporting across 2U’s online programs. The role focuses on optimizing paid marketing tactics (e.g., Facebook, LinkedIn, Partnerships) and generating actionable insights to improve program health. The Analyst will work closely with senior team members to analyze performance data, execute test strategies, and provide marketing recommendations aligned with KPIs and ROI targets.

Responsibilities Include, But Are Not Limited To:

Analysis:

• Actively manages the marketing spend of assigned programs.
• Monitor and report on marketing performance metrics for assigned programs.
• Identify trends, troubleshoot underperformance, and provide data-driven insights.
• Support segmentation analysis to understand audience behavior and program dynamics.
• Assist in the development and interpretation of A/B testing and performance experiments.
• Use data tools such as Excel, SQL, or visualization platforms (Tableau preferred) to deliver actionable reports.

Planning and Execution:

• Manages monthly marketing plans and campaign spend across selected programs.
• Track budgets and contribute to projections of marketing ROI.
• Coordinate with cross-functional teams to support marketing campaigns.
• Proactively recommend budget reallocations based on real-time data.

Project Management:

• Participate in new program launches and ongoing marketing projects.
• Coordinate timelines, gather inputs, and ensure data readiness for projects.
• Provide analytical support for cross-team initiatives tied to program success.

Things That Should Be In Your Background:

• Has a Bachelor’s degree (from a business, economics, or math related field is a plus)
• 1-3 years of experience in marketing, analytics, or relevant business using data to solve problems
• Has a working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Is looking for the opportunity to set business strategy
• Has a keen interest in digital marketing (prior experience a plus, but not required)
• Is adept at problem solving and can balance creativity with analytical skills
• Has a strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

Create a Job Alert

Interested in building your career at 2U? Get future opportunities sent straight to your email.

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Diversity and Inclusion at 2U *

Woman

Man

Non-Binary / Trans Non-Binary / Genderqueer

Prefer not to answer

At 2U, we are committed to an inclusive hiring process. To ensure the promotion of equal opportunities, it's important for 2U to ensure we address employment equity and affirmative action in our business. It's to this end that we request your feedback in terms of your representation.

This aims to support 2U in creating opportunities for attracting, training and developing equity candidates, inclusive of race, gender, disability, religion, sexual orientation and other.

I identify as a member of the LGBTQ+ Community * Select.

Select.

I identify my race as * Select.

Disability Status * Select.

In alignment with our commitment to diversity and inclusion it is important to understand how we can support individuals with disabilities to gain meaningful access to our work environment. If you have any questions about the definition of a disability or reasonable accommodations more information can be found here. If you require reasonable accommodation to apply, interview, and then perform a job, please let the Recruiting team know.

Have you ever worked at 2U (2U Inc, Trilogy Education, or GetSmarter) in the past? * Select.

Please tell us why you're interested to work for 2U Inc? *

Please tell us more about your experience most relevant to this role? *

How did you hear about this job? * Select.

City *

Desired Salary (CTC) *

What is your notice period? *

This is a hybrid role requiring to be in the Cape Town office at least 2-3 days per week. Are you comfortable with this hybrid expectation? * Select.

Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst II, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across programs and verticals(similar degrees offered across multiple partners, e.g. MBAs). The Analyst II, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Partnerships, etc.) across programs with moderate complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.

Responsibilities Include, But Are Not Limited To:

Program Management and Monitoring:

• Actively manages the marketing spend of 2-3 moderate to high complexity and revenue impact 2U programs
• Uses data to flag risks and opportunities within programs/verticals, proactively suggests strategy to improve using statistics and analytical methods
• Identifies and executes upon strong/weak spend opportunities with direction from management
• Reports on pacing performance to leadership
• Works cross-functionally to create and execute new media campaigns, troubleshoot data issues, and provide program data to stakeholders

Analysis:

• Soundly speculates upon projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope
• Performs analysis on program health and identifies trends impacting KPI’s, and highlights key discrepancies versus expectations to leadership
• Performs ad-hoc analysis as needed to support the larger team
• Acts as subject matter expert in 1+ key team functions

Planning:

• Works with leadership to set the monthly paid digital marketing strategy and budget for 2-3 2U programs
• Creates deliverables conveying detailed marketing plan on a monthly basis
• Effectively articulates monthly marketing plan to leadership and makes necessary edits based on feedback

Project Management:

• Responsible for successful and timely completion of both BAU and ad-hoc projects through collaboration with leadership
• Owner of several key reporting/functional projects on behalf of the team
• Influences cross-functional teams to deliver material needed to complete projects
• Go-to owner of 1 or more business-critical projects

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 3-5 years of experience in marketing, analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• Ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.