55 Marketing Campaigns jobs in Cape Town

Requirements: A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role A proven track record in B2 B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus) Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation Strong analytical ability with confidence in working with data dashboards Experience managing agencies and leading cross-functional projects An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment. Responsibilities: Develop and implement the annual marketing strategy in line with business objectives Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention Translate business priorities into clear marketing goals, KPIs, and tactical plans Manage (with agency) paid media (Meta, Google, Linked In), SEO/SEM, email automation, and conversion funnels Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey Optimise campaign performance through A/B testing, analytics, and CRM data insights Oversee the development of creative content for social media, digital platforms, email, and thought leadership Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables Track and report on campaign performance, ROI, and funnel metrics Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results

Requirements:

• A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role

• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)

• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation

• Strong analytical ability with confidence in working with data dashboards

• Experience managing agencies and leading cross-functional projects

• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives

• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention

• Translate business priorities into clear marketing goals, KPIs, and tactical plans

• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels

• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey

• Optimise campaign performance through A/B testing, analytics, and CRM data insights

• Oversee the development of creative content for social media, digital platforms, email, and thought leadership

• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables

• Track and report on campaign performance, ROI, and funnel metrics

• Manage the marketing budget efficiently, prioritising high-impact activities and reporting on spend vs. results

REQUIREMENTS

• Artificial Intelligence

• Brand Management

• Campaign Management

• Digital Content

• Digital Marketing

• Marketing

• Performance Measuring

• Salesforce

• Search Engine Optimisation (SEO)

Analyst I, Marketing Strategy and Analysis

Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst, Marketing Strategy and Analysis is responsible for supporting digital marketing budget management and performance reporting across 2U’s online programs. The role focuses on optimizing paid marketing tactics (e.g., Facebook, LinkedIn, Partnerships) and generating actionable insights to improve program health. The Analyst will work closely with senior team members to analyze performance data, execute test strategies, and provide marketing recommendations aligned with KPIs and ROI targets.

Responsibilities Include, But Are Not Limited To:

Analysis:

• Actively manages the marketing spend of assigned programs.
• Monitor and report on marketing performance metrics for assigned programs.
• Identify trends, troubleshoot underperformance, and provide data-driven insights.
• Support segmentation analysis to understand audience behavior and program dynamics.
• Assist in the development and interpretation of A/B testing and performance experiments.
• Use data tools such as Excel, SQL, or visualization platforms (Tableau preferred) to deliver actionable reports.

Planning and Execution:

• Manages monthly marketing plans and campaign spend across selected programs.
• Track budgets and contribute to projections of marketing ROI.
• Coordinate with cross-functional teams to support marketing campaigns.
• Proactively recommend budget reallocations based on real-time data.

Project Management:

• Participate in new program launches and ongoing marketing projects.
• Coordinate timelines, gather inputs, and ensure data readiness for projects.
• Provide analytical support for cross-team initiatives tied to program success.

Things That Should Be In Your Background:

• Has a Bachelor’s degree (from a business, economics, or math related field is a plus)
• 1-3 years of experience in marketing, analytics, or relevant business using data to solve problems
• Has a working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Is looking for the opportunity to set business strategy
• Has a keen interest in digital marketing (prior experience a plus, but not required)
• Is adept at problem solving and can balance creativity with analytical skills
• Has a strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

#J-18808-Ljbffr

Sr. Analyst, Marketing Strategy and Analysis

Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Senior Analyst, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across a portfolio of online executive education programs. The Senior Analyst, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Search, etc.) across programs with high complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.

Responsibilities Include, But Are Not Limited To:

Analysis:

• Actively manages the marketing spend of online short courses within the executive education business line
• Accountable for proactively problem solving on key program/vertical challenges
• Uses strong understanding of program audience segmentation to drive growth
• Actively identifies and executes testing with clear hypothesis and learning agenda
• Uses statistics and analytical methods to strategically approach programs within scope

Planning and Execution:

• Owns program budget and marketing tactic management for high-impact programs/verticals
• Creates and soundly articulates monthly marketing plan to leadership featuring both short-term and long-term strategic thinking
• Soundly speculates upon projected conversion of paid tactics and likely ROI of marketing spend for programs/verticals within scope
• Identifies and executes upon strong/weak spend opportunities with limited direction from management
• Dynamically and impactfully updates marketing plan using real-time data

Project Management:

• Responsible for successful and timely completion of both BAU and high-impact projects including new program launches through collaboration with Manager
• Go-to owner of 2 or more business-critical projects
• Influences other teams to deliver projects critical to program growth or health

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 4-7 years of experience in marketing, analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• Ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U LLC has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

#J-18808-Ljbffr

Analyst II, Marketing Strategy and Analysis

Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst II, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across programs and verticals(similar degrees offered across multiple partners, e.g. MBAs). The Analyst II, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Partnerships, etc.) across programs with moderate complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.

Responsibilities Include, But Are Not Limited To:

Program Management and Monitoring:

• Actively manages the marketing spend of 2-3 moderate to high complexity and revenue impact 2U programs
• Uses data to flag risks and opportunities within programs/verticals, proactively suggests strategy to improve using statistics and analytical methods
• Identifies and executes upon strong/weak spend opportunities with direction from management
• Reports on pacing performance to leadership
• Works cross-functionally to create and execute new media campaigns, troubleshoot data issues, and provide program data to stakeholders

Analysis:

• Soundly speculates upon projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope
• Performs analysis on program health and identifies trends impacting KPI’s, and highlights key discrepancies versus expectations to leadership
• Performs ad-hoc analysis as needed to support the larger team
• Acts as subject matter expert in 1+ key team functions

Planning:

• Works with leadership to set the monthly paid digital marketing strategy and budget for 2-3 2U programs
• Creates deliverables conveying detailed marketing plan on a monthly basis
• Effectively articulates monthly marketing plan to leadership and makes necessary edits based on feedback

Project Management:

• Responsible for successful and timely completion of both BAU and ad-hoc projects through collaboration with leadership
• Owner of several key reporting/functional projects on behalf of the team
• Influences cross-functional teams to deliver material needed to complete projects
• Go-to owner of 1 or more business-critical projects

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 3-5 years of experience in marketing, analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• Ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

#J-18808-Ljbffr

Sr. Analyst, Marketing Strategy and Analysis Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA At 2 U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of ed X, the world’s leading online learning platform, 2 U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential. What We’re Looking For: The Senior Analyst, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across a portfolio of online executive education programs. The Senior Analyst, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, Linked In, Search, etc.) across programs with high complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend. Responsibilities Include, But Are Not Limited To: Analysis: Actively manages the marketing spend of online short courses within the executive education business line Accountable for proactively problem solving on key program/vertical challenges Uses strong understanding of program audience segmentation to drive growth Actively identifies and executes testing with clear hypothesis and learning agenda Uses statistics and analytical methods to strategically approach programs within scope Planning and Execution: Owns program budget and marketing tactic management for high-impact programs/verticals Creates and soundly articulates monthly marketing plan to leadership featuring both short-term and long-term strategic thinking Soundly speculates upon projected conversion of paid tactics and likely ROI of marketing spend for programs/verticals within scope Identifies and executes upon strong/weak spend opportunities with limited direction from management Dynamically and impactfully updates marketing plan using real-time data Project Management: Responsible for successful and timely completion of both BAU and high-impact projects including new program launches through collaboration with Manager Go-to owner of 2 or more business-critical projects Influences other teams to deliver projects critical to program growth or health Things That Should Be In Your Background: Bachelor’s degree (from a business, economics, or math related field is a plus) 4-7 years of experience in marketing, analytics, or relevant business using data to solve problems Working knowledge of Excel, and some previous exposure to SQL or other databases Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred. Looking for the opportunity to set business strategy Keen interest in digital marketing (prior experience a plus, but not required) Adept at problem solving and can balance creativity with analytical skills Strong work ethic and doesn’t accept complacency Demonstrates proactive thinking – always seeking ways to do something better Ability to multi-task, stay organized and evaluate priorities on an ongoing basis Benefits & Culture Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2 U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #No Back Row We offer comprehensive benefits (unique per country) and excellent work/life balance.Full-time, ZA benefits include: 2 complimentary Getsmarter short courses per year Subsidised medical aid with Discovery Health Medical Scheme 4% 2 U contribution towards Discovery Life Pension Fund and Group Risk Benefit Employee Assistance Program (EAP) Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break 2 U Diversity and Inclusion Statement At 2 U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 2 U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: . About 2 U LLC For more than a decade, 2 U LLC has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of ed X, a leading global online learning platform, 2 U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2 U.com.About ed X ed X is the education movement for restless learners and a leading global online learning platform from 2 U. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at ed X.org. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2 U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2 U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. 2 U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2 U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae. #J-18808-Ljbffr

Analyst I, Marketing Strategy and Analysis Note: By applying to this position your application is automatically submitted to the following locations: Cape Town, ZA At 2 U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of ed X, the world’s leading online learning platform, 2 U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential. What We’re Looking For: The Analyst, Marketing Strategy and Analysis is responsible for supporting digital marketing budget management and performance reporting across 2 U’s online programs. The role focuses on optimizing paid marketing tactics (e.g., Facebook, Linked In, Partnerships) and generating actionable insights to improve program health. The Analyst will work closely with senior team members to analyze performance data, execute test strategies, and provide marketing recommendations aligned with KPIs and ROI targets. Responsibilities Include, But Are Not Limited To: Analysis: Actively manages the marketing spend of assigned programs. Monitor and report on marketing performance metrics for assigned programs. Identify trends, troubleshoot underperformance, and provide data-driven insights. Support segmentation analysis to understand audience behavior and program dynamics. Assist in the development and interpretation of A/B testing and performance experiments. Use data tools such as Excel, SQL, or visualization platforms (Tableau preferred) to deliver actionable reports. Planning and Execution: Manages monthly marketing plans and campaign spend across selected programs. Track budgets and contribute to projections of marketing ROI. Coordinate with cross-functional teams to support marketing campaigns. Proactively recommend budget reallocations based on real-time data. Project Management: Participate in new program launches and ongoing marketing projects. Coordinate timelines, gather inputs, and ensure data readiness for projects. Provide analytical support for cross-team initiatives tied to program success. Things That Should Be In Your Background: Has a Bachelor’s degree (from a business, economics, or math related field is a plus) 1-3 years of experience in marketing, analytics, or relevant business using data to solve problems Has a working knowledge of Excel, and some previous exposure to SQL or other databases Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred. Is looking for the opportunity to set business strategy Has a keen interest in digital marketing (prior experience a plus, but not required) Is adept at problem solving and can balance creativity with analytical skills Has a strong work ethic and doesn’t accept complacency Demonstrates proactive thinking – always seeking ways to do something better The ability to multi-task, stay organized and evaluate priorities on an ongoing basis Benefits & Culture Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2 U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #No Back Row We offer comprehensive benefits (unique per country) and excellent work/life balance.Full-time, ZA benefits include: 2 complimentary Getsmarter short courses per year Subsidised medical aid with Discovery Health Medical Scheme 4% 2 U contribution towards Discovery Life Pension Fund and Group Risk Benefit Employee Assistance Program (EAP) Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break 2 U Diversity and Inclusion Statement At 2 U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 2 U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: . About 2 U LLC For more than a decade, 2 U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of ed X, a leading global online learning platform, 2 U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2 U.com.About ed X ed X is the education movement for restless learners and a leading global online learning platform from 2 U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at ed X.org. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2 U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2 U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. 2 U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2 U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae. #J-18808-Ljbffr

TSIBA Cape Town, Western Cape, South Africa

Overview

Are you a dynamic, innovative and values driven leader who can create and maintain an innovative environment that is conducive for teaching and learning purposes? TSIBA is seeking a skilled and adaptable professional to assume a lecturing role, with a primary focus on digital marketing. The ideal candidate should have a demonstrated ability to cultivate a culture of knowledge sharing and lifelong learning. TSIBA Business School, registered as TSIBA Education NPC with the DHET, is committed to transformative education, access to quality education and driving sustainable social change. We pride ourselves by providing credit-bearing leadership, entrepreneurship and self-development programmes that strengthen comprehensive future-focused curricula taught jointly by South African and International academic staff and business experts. Applicants interested in this incredible opportunity must also align with our dedication to excellence, innovation and social impact.

Qualification & Requirements

• Master’s degree in Marketing, Digital Marketing, Retail Management, Marketing Communication, or a closely related business discipline.
• Industry certifications in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Ads, HubSpot, SEO/SEM) to strengthen practical teaching.
• Evidence of both academic teaching experience and practical industry exposure in marketing campaigns, retail strategies, and digital platforms.
• At least 5 years of teaching experience, 2 of which must be up to NQF level 8.

Additional considerations

Candidates with a mix of theoretical knowledge (consumer behaviour, marketing strategy, retail operations) and applied skills (campaign management, analytics, e-commerce). Publications, conference presentations, or curriculum design experience in digital or retail marketing will be an advantage.

Application details

To be part of this dynamic organisation, please send the following documents to :

• 2 page CV with motivating letter.
• A certified copy of a South African ID/passport or valid General/ Work Permit.
• A complete set of certified copies of qualification.

The Total Cost to Company, ranging between R294,192 and R392,256 per annum will be determined in accordance with the incumbent’s experience.

Please note that this opportunity is available to people who are Cape Town based or willing to relocate to Cape Town.

Closing Date for Applications: Friday, 05 September 2025. If not contacted within 14 days after the closing date, please consider your application unsuccessful.

For more information please visit

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Higher Education

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Overview

Are you experienced in planning, coordinating and delivering multi-channel digital campaigns?

Have you managed global paid media agencies, overseen campaign planning and execution?

Have you been responsible for developing messaging that is both consistent and impactful, and that achieves measurable results?

Our client, a sportswear design and manufacturing company, based in Cape Town, is looking for a highly driven and organised Digital Marketing Lead to join their marketing team.

The role is focused on planning, coordinating and delivering multi-channel digital campaigns across South Africa, Australia, and Europe. This position requires managing global paid media agencies, overseeing campaign planning and execution, as well as ensuring consistent and impactful messaging that drives measurable results.

This is not a social media posting role. You will work with the Head of Marketing, Head of Brand and the general Marketing team to translate strategic direction from leadership into actionable campaigns, manage cross-channel marketing activities, and play a pivotal role in ensuring smooth marketing operations that support global growth.

Location: Cape Town

ESSENTIAL: Bachelor’s Degree (or higher) in one of the following fields: Marketing, Digital Marketing, Communications, Business Administration (with a marketing focus), BrandManagement, Media & Advertising

ESSENTIAL: 3–5 years’ experience in digital marketing or campaign management (ideally within premium sportswear, active lifestyle, or cycling-related brands).

ESSENTIAL: Strong knowledge of Meta Ads Manager, campaign reporting, and analytics

ESSENTIAL: Proven ability to manage social media strategy and execution across multiple platforms.

ESSENTIAL: Proficiency in Canva, Figma, and Adobe Suite.

ESSENTIAL: Strong understanding of the cycling and active lifestyle market.

Key Duties & Responsibilities:

• Lead the planning and execution of digital campaigns across multiple territories.
• Tailor campaign messaging and timing for South Africa, Australia and Europe.
• Oversee social media calendars and content (Instagram, Facebook, LinkedIn, YouTube and TikTok) ensuring brand alignment.
• Manage Meta Ads directly in South Africa and coordinate with agencies for AU and EU campaigns.
• Work with internal teams, external agencies, and creative partners (photographers, videographers, contributors) on content creation where needed.
• Integrate digital campaigns across social, email, paid media, and events for maximum impact.
• Align newsletter content and segmentation with campaign objectives/messaging and brand storytelling through proactive planning.
• Deliver campaign performance analytics, reports, and actionable recommendations.
• Manage day-to-day communications with global paid media agencies, including briefs, feedback and strategizing.
• Allocate and manage campaign budgets, optimising spend and reporting on ROI.
• Balance brand storytelling with sales-driven campaigns to engage existing customers and attract new ones.
• Support event marketing with pre-event promotion and content delivery during/after events.

Requirements:

• Highly organised with strong attention to detail and the ability to manage multiple stakeholders.
• Excellent communication skills with the ability to translate strategic vision into campaigns.
• Self-driven and results-oriented, able to deliver without daily oversight.

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