4 Market Research jobs in Cape Town

The Marketing Performance Analyst  in Cape Town  will be the driving force behind optimizing customer acquisition efforts across digital and traditional channels. This role is all about turning data into actionable insights, ensuring marketing spend delivers the best possible return, and shaping strategic decisions. Working closely with the acquisition, product, and analytics teams, the role focuses on maximizing ROI from paid media, SEO, affiliate programs, and other key acquisition sources.

Your key job  responsibilities as the Marketing Performance Analyst  in Cape Town  will include:

Requirements for this Marketing Performance Analyst job  in Cape Town :

Join a fast-paced, data-centric team where your insights will have a direct impact on customer acquisition and the overall success of the company. If you’re passionate about marketing performance and love optimizing strategies for maximum impact, this is the role for you.  Apply today for this Marketing Performance Analyst  role in Cape Town.

Digital Marketing Data Analyst

Turn Insights into Impact with a Data-Driven Marketing Team in Cape Town

Epping / Cape Town Office-based | R18,000 - R25,000 p/m | 08h00 -16h45 (Monday to Friday), 45-minute lunch

About Our Client

This fast-paced, forward-thinking organization specializes in delivering impactful mobility and logistics solutions across Southern Africa. With a focus on sustainability, innovation, and data-driven decision-making, they are growing their internal capabilities in digital marketing and analytics. You''ll be part of a team where your insights can directly influence campaign success and business strategy.

The Role: Digital Marketing Data Analyst

This role exists to turn marketing data into actionable business intelligence. You''ll be responsible for analyzing campaign performance, maintaining dashboards, reporting on trends, and identifying opportunities to optimize visibility and ROI. By interpreting data from multiple digital platforms, you will help shape strategic marketing initiatives and drive measurable outcomes.

Key Responsibilities

• 2+ years experience in data analysis or digital marketing analytics
• Design, build, and maintain performance reports and dashboards
• Analyze data from paid digital campaigns (Google Ads, social media, etc.)
• Monitor trends, measure KPIs, and make data-backed recommendations
• Identify patterns and forecast campaign outcomes
• Improve database quality and reporting processes
• Support campaign optimization with marketing partners
• Prepare clear and compelling data presentations for internal stakeholders

About You

• 2+ years experience in a digital marketing data analyst or related role
• Strong analytical skills with advanced Excel proficiency
• Hands-on experience with Google Ads and Google Analytics
• Highly organized with exceptional attention to detail
• Ability to work independently and collaboratively in a team
• Degree/Diploma in Marketing, Data Analytics, or a related field OR significant hands-on experience
• Bonus: Project management experience or formal certification

We are seeking a talented and highly analytical Digital Marketing Analyst to join our marketing team. This is a crucial role for an individual who thrives on using data to drive informed decisions and optimise digital marketing performance.  In addition to traditional digital marketing analysis, a key aspect of this role will be the design, implementation, and optimisation of email marketing workflows within Adobe Campaign, ensuring targeted and effective customer communications.  Furthermore, you will be instrumental in consolidating and presenting key digital marketing performance metrics as part of our monthly KPI reporting.

You will be central to turning complex data into actionable insights, helping us to understand customer behaviour, evaluate campaign effectiveness, and identify opportunities for growth across all our digital channels.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Digital Marketing Performance Analysis:

• Monitor, analyse, and report on the performance of all digital marketing campaigns across various channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).

• Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
• Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders.
• Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
• Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
• Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.

• Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.

• Adobe Campaign Email Workflow Development:

• Design, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.

• Configure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
• Develop and execute A/B tests within email campaigns to optimise subject lines, content, send times, and calls-to-action.
• Monitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed analysis and recommendations for improvement.
• Troubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
• Ensure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.

• Collaborate with content creators and designers to ensure email assets are correctly integrated into workflows.

• KPI Reporting & Insights:

• Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.

• Ensure accuracy and consistency of data across all digital marketing reports.
• Present clear, concise, and actionable insights to marketing leadership and wider business teams.
• Develop bespoke reports and ad-hoc analysis as required to support business objectives.

Stay up-to-date with industry trends, best practices, and new technologies in digital marketing analytics and marketing automation.

• Rhythmyx CMS Support and Build:

• Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.

• Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.

SKILLS and COMPETENCIES:

• Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
• Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).
• Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
• Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
• Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
• Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and professional reporting/presentations.
• Familiarity with A/B testing methodologies and tools.
• Understanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email).
• Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Familiarity with POPIA and data privacy best practices.

Desirable (but not essential):

• Experience with other marketing automation platforms.
• Familiarity with Email Deliverability requirements.
• SQL skills for data extraction and analysis.
• Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
• Understanding of attribution models.

QUALIFICATIONS and  EXPERIENCE

● Matric (Grade 12)

● Bachelor's degree in Marketing, Advertising, or a related field

● Project Management Skills

● Complete knowledge of the latest digital marketing trends and techniques

● Demonstrable hands-on experience designing and building email marketing workflows and segmentation ( preferably with Adobe Campaign)

Benefits including:

• Competitive Salary.
• Company contribution to Medical Aid and Pension / Provident Fund
• Opportunity for Growth and Development

Employment Equity

Rentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to to achieve our Employment Equity numerical targets.