96 Digital Media Relations jobs in Gauteng

Overview

A global, award-winning Paid Media agency, is seeking an enthusiastic, analytical, and highly organized Paid Media Specialist to join their team in South Africa. This is a 6-month fixed-term contract , with the possibility of becoming a permanent position. As a market leader, they are known for their expertise in delivering successful paid media campaigns across a diverse portfolio of international brands. They offer a fast-paced, creative, and collaborative culture where innovation is key.

This role requires a thorough understanding of Paid Social platforms (Meta, X, TikTok, Snapchat, Pinterest, and LinkedIn) and Google Ads (Search & Display). You will be responsible for running paid media campaigns from start to finish, including setup, optimization, and reporting. If you are passionate about performance-based marketing and are ready to make a significant impact, this role is for you.

• Media Planning: Provide audience size estimates, campaign volume projections, and KPI forecasts based on historical performance.
• Creative Quality Assurance (QA): Review creative assets to ensure they meet platform and campaign requirements.
• Campaign Setup: Ensure all campaign setups comply with the brief and assist with the QA of colleagues' work.
• Campaign Management & Optimization: Oversee budget pacing and optimize campaign performance post-launch. Participate in bi-weekly In-Flight Optimisations (IFO).
• Reporting: Deliver accurate post-campaign reports that reflect platform-achieved results and compare results against previous weeks.
• Stakeholder Relationships: Grow and maintain an excellent working relationship with all points of contact within the agency.

• Understanding of Paid Social (Meta, X, TikTok, Snapchat, Pinterest, LinkedIn) and Google Ads (Search & Display).
• Previous experience running paid media campaigns from loading to optimizing and reporting.
• Strong analytical and organizational skills.
• Ability to work both independently and collaboratively with an international team.
• A strong focus on campaign strategy, implementation, and reporting.

Salary: R 45 000,00 to R 50 000,00 CTC per month (depending on experience)

Location: Johannesburg OR Cape Town (Hybrid - 3 x per week in-office)

Note: This is a 6-month fixed-term contract, with the possibility of becoming a permanent position.

• Mid-Senior level

• Contract

• Marketing
• Industries: Marketing Services and Advertising Services

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Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data.

The agency is young, dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape.

We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.

Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.

Manage the day-to-day activities of these accounts including technical changes, analyzing and drawing insight from third-party analytics data and implementing innovative management techniques to maximize campaign performance.

Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.

Confidence to manage agency relationships with client service and drive increased performance.

• Keep up to date with paid search advertising trends, techniques and industry related software.
• Conduct detailed competitor research.
• Conduct extensive keyword research, analyze and test keyword performance across multiple channels with multiple campaigns.
• Set up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimization across various channels.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Monitor keyword bids and daily/monthly budget caps.
• Report on quality scores, impressions, click-through rates and other account metrics.
• Collaborate with agency team to ensure all activity is complementary.
• Conduct A/B testing to improve landing pages, ad copy, keywords, bids.
• Optimize campaigns to improve client ROI.
• Create audiences and target them appropriately in relevant campaigns.
• Identify macro and micro conversions and create conversion tracking for those areas.
• Create campaigns on Search, GDN and YouTube.
• Monitor campaign results, analyze key metrics, optimize click-through and conversion rates and create and review daily, weekly, monthly reports for clients.
• Build relationships with external representatives from Google, Facebook, etc.
• Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals.
• Participate in client monthly status meetings.

• 4 years’ experience in a Search environment / Search Campaign Manager.
• Experience in managing big budget campaigns R1M+ a month.
• Strong grasp of numbers – analytically minded.
• Performance driven / focused.
• Ability to identify issues and problems, generate solutions and choose appropriate alternatives.
• Ability to write comprehensive insights.
• Time management skills and the ability to meet deadlines.
• A keen eye for detail.
• Strong written and verbal communication.
• The ability to work well in a team as well as independently and responsibly.
• A passion for the online industry.
• A true paid search enthusiast!
• Comfortable with data analysis and particularly strong on Excel.

TECHNICAL REQUIREMENTS

• Certified in Google Ads – including Search, display, video, Google Shopping & Mobile.
• Certified in Google Analytics.
• GMP (Willing to up skill).
• Google Tag Manager (Willing to up skill).
• Google data studio reporting design.

MINDSET

• A can-do, will-do, win-win attitude.
• First class organisational and people skills.
• Innovative and ground breaking ideas to help grow the clients business.
• Avid learner.
• Energetic.
• Self-starting.
• Team player.
• Confident.
• Well presented.
• Progressive.
• Forward thinking.
• Adaptable.
• Technology savvy.
• Willing to challenge the status quo and be an industry leader.

Overview

We are looking for a skilled and versatile Social Media Specialist to support and grow the digital presence of senior GIC executives. This role is key to positioning the executives as a credible voice and thought leader in the infrastructure and construction industry through engaging, consistent, and high-quality content across digital platforms.

The ideal candidate is a sharp content creator with strong storytelling ability, excellent English writing skills, and an eye for detail. You’ll need to be confident producing multimedia content—photos, videos, and written copy—often on the move. This is a hands-on, creative role with opportunities to learn, grow, and make an impact.

Content Creation & Strategy

• Develop, plan, and execute social media content (text, images, video) across multiple platforms, ensuring it aligns with brand voice and company goals.
• Build and maintain a forward-looking content calendar.
• Write and edit opinion pieces, short articles, blogs, captions, and video scripts.
• Repurpose content across channels to maximise visibility and engagement.

Audience Engagement

• Interact with followers, respond to comments/messages, and foster an engaged online community.
• Address customer service issues when appropriate and track public sentiment.

Campaign Management

• Create and implement organic and paid social media campaigns to support brand awareness, engagement, and acquisition goals.
• Ensure campaign content reflects the executive’s tone, values, and positioning as a thought leader.

Performance & Analytics

• Track and report on social media KPIs and campaign performance.
• Use insights to refine strategies and improve future content.

On-the-Move Content Support

• Travel with the executive as needed to document events, appearances, and interactions.
• Capture and publish real-time, high-quality visuals and videos.
• Adapt quickly and work under pressure in dynamic environments.

Collaboration

• Work closely with the executive’s office, marketing, PR, design, and customer care teams.
• Coordinate with external partners, media, and influencers.
• Ensure alignment between the executive’s personal brand and GIC’s overall messaging.

Requirements

• 3–6 years' experience in social media management, executive communications, or content strategy.
• Excellent command of written English, with strong editing and storytelling skills.
• Proven ability to shoot, edit, and publish photo and video content independently.
• Solid grasp of social media trends, digital platforms, and analytics tools.
• Comfortable working under pressure and adapting quickly to changing priorities.
• Confident engaging senior stakeholders and representing a high-level brand.
• Must reside in Gauteng, preferably in Centurion, Pretoria, Midrand or Johannesburg.

Overview

Join our dynamic team as a Paid Media Specialist and play a crucial role in driving digital commerce success for our clients. You'll leverage your 2-4 years of experience and deep understanding of paid media (SEM, Paid Social) and SEO best practices to create, manage, and optimise high-performing advertising campaigns. Working closely with clients and senior consultants, you'll ensure strategies are executed effectively and contribute to our clients' growth.

• Develop and execute comprehensive paid media strategies (Google Ads, Facebook Ads, LinkedIn Ads) aligned with client goals.
• Conduct in-depth keyword research and trend analysis to optimise SEM campaigns.
• Manage and optimise Google Merchant Center for e-commerce clients.
• Analyse campaign performance data using Google Analytics and other tools, providing actionable insights and recommendations.
• Create and manage social media content calendars and campaigns.
• Generate detailed performance reports and present findings to clients and internal teams.
• Stay up-to-date with the latest trends and best practices in paid media and SEO.
• Communicate effectively with internal teams and clients regarding marketing opportunities, strategy development, and budget management.

• Keyword analysis and trend analysis on SEM campaigns.
• Google Ads, Meta Ads and LinkedIn Ads setup and monitoring.
• Google Merchant Centre optimisations and troubleshooting.
• Monitoring and analysis using Google Suite tools. Creating social media content calendars.

• A relevant Bachelor's Degree in marketing
• 2-4 years of experience in the field
• An in-depth understanding of Google Ad Words, Google Analytics, and data analysis
• Retail and/or B2B experience would be beneficial
• Good communication and presentation skills
• Fast-learning and ability to work under pressure
• Strategic thinker who offers creative solutions and ideas, with the ability to translate and communicate data into actionable items
• Ability to work effectively under pressure and meet deadlines

• Opportunity to work on some of South Africa’s top retail brands
• Huge exposure to international developers, design experts, project managers, and development processes
• Opportunity to manage complex projects in a booming industry (e-commerce)

• Entry level

• Full-time

• Marketing, Public Relations, and Writing/Editing
• Industries: IT Services and IT Consulting

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Lead and enhance Ford's social media presence, targeting brand favourability and sales lead generation. Develop and implement a strategic social media plan to meet key marketing goals. Create engaging content, oversee campaigns, and analyze data to ensure Ford SA's vibrant online image. Work with internal teams and external agencies for cohesive social media content. Use creative, analytical, and communication skills, fueled by a passion for social media, to engage Ford enthusiasts and potential customers, building a community of brand advocates and steering discussions about our products.

1. Develop and implement a social media strategy aligned with Ford South Africa's marketing goals.
2. Create engaging content for various social media platforms to foster audience engagement and community growth.
3. Monitor social media channels for industry trends, customer feedback, and direct mentions of the Ford brand.
4. Collaborate within Marketing and with other internal skill teams to create cohesive messaging across all platforms.
5. Manage social media campaigns, budgeting, and analytics to maximize ROI.
6. Devise agile tactical executions based on trending topics that would positively influence brand favourable opinion and consideration.
7. Identify threats and opportunities in user generated content on social platforms relevant to Ford, including audience profiling, topical conversations, or questions.
8. Support all product launches, marketing events, and sponsorships by creating awareness and engagement content on our social channels.

1. Ensure brand consistency in voice, messaging, and aesthetics across all digital content and social media posts.
2. Provide regular reports on social media performance, insights, and growth opportunities.
3. Manage the agency-based community managers, customer relations centre (CRC) agents, and public relations (PR) team to respond promptly and diplomatically to customer inquiries and comments on social media platforms.

1. Work closely within the Marketing team to align social media strategies with overall marketing campaigns and objectives.
2. Liaise with external agencies and partners as required, to develop and implement social media initiatives.

1. Qualification in Marketing Communications or related field
2. 3+ years of experience in social media management, preferably in the automotive or a related industry.
3. Proven track record of creating and implementing social media campaigns across multiple platforms.
4. Familiarity with CRM software and customer service platforms would be advantageous. Valid South African driver's licence and willingness to travel to after-hours marketing events to represent the brand.

1. Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok)
2. Strong understanding of digital marketing principles and SEO strategies.
3. Ability to analyze data and provide insights using analytics tools.
4. Solid understanding of how each social media platform works and how to optimize content for engagement on each of the respective platforms.

1. Excellent written and verbal communication skills, including ability to work cross-functionally and with regional social team.
2. Creative thinking and problem-solving abilities.
3. Strong organizational and project management skills.

1. Adaptability to rapidly changing environments and trends.
2. Passion for the automotive industry and the Ford brand.
3. Team player with the ability to work independently.
4. Curious and meticulously detail-oriented.

1. Proficiency in English.
2. Additional South African languages (e.g., Zulu, Afrikaans) would be a benefit.

Description

Position Overview:

Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?

The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role: shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel.

Requirements

Work Environment & Schedule

• Location: On-site position at The Springs Resort, Pagosa Springs, CO
• Schedule: Full-time, Monday-Friday with occasional evening/weekend work during on-property events for content needs. Weekend and Holiday comment and engagement monitoring.
• Work Split: 50% field work (shooting content around resort), 50% office-based editing and strategy
• Team Environment: Join a collaborative 3-person marketing team in a creative, fast-paced setting

Video-Forward Content Creation:

• Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
• Capture authentic, in-the-moment resort experiences through both planned shoots and agile, on-the-fly content creation.
• Repurpose video for multiple channels, including email, website, and print.
• Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
• Set short-term goals for content initiatives to align with the resort's branding and marketing objectives.
• Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
• Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings.
• Strategize robust content generation plans and tactics for resort events and activities.

Content Curation:

• Maintain an organized content management system for various content pieces, including photos.
• Curate and deliver engaging, high-quality content regularly for various social platforms, including social media.
• Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.

Multimedia Production:

• Align web, social, video, and print content for consistency and quality.
• Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content.
• Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.

Social Media Management:

• Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
• Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
• Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.

Collaboration and Coordination:

• Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
• Work closely with influencers and partners to amplify the resort's presence in the digital space.

Influencer Partnerships:

• Identify, vet, and manage relationships with influencers and content creators who align with our brand.
• Coordinate visits, content deliverables, and cross-promotion opportunities.
• Track influencer performance and integrate their content into broader campaigns.

Branding:

• Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
• 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro).
• Up-to-date with industry trends and tools.
• Experience with social media management and analytics tools.
• Familiarity with SEO best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
• 2+ years of experience with team and task management.

Application Requirements

1. Portfolio Examples: Submit 5-8 examples of your best social media content, including:
   • 3 short-form videos you created (with before/after metrics if available)
   • 1 successful social media campaign you led, based on KPI performance
   • 1 successful social media campaign you led, that you are proud of
   • 3 examples of brand-consistent visual content
2. Resume highlighting relevant social media and content creation experience.
3. Cover Letter explaining why you would be a good fit for the position.
4. References: 3 professional references from previous marketing/social media roles.

• Interview Process:
  1. Initial phone screening (30 minutes)
  2. Interview with Marketing Manager with portfolio review (30 minutes)
  3. Final interview with Marketing Manager and VP of Marketing (60 minutes)
• Start Date: Immediate availability preferred

An established insurance company is seeking to hire a highly skilled and experienced Social Media Marketing Specialist to join their team. This is an excellent opportunity for an marketing professional with strong social media expertise and a influencer focused approach to grow their career within a reputable organisation.

Formal Education:

• Bachelors degree in marketing, Communications, or a related field.

Experience:

• Minimum of 7 years experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
• Experience managing budgets, contracts, and campaigns.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
• Experience in planning and execution.
• Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.

Language Requirements:

• English and Afrikaans

Knowledge:

• Deep understanding of audience segmentation, especially the South African financial demographics.
• Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
• Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
• Strong understanding of social media platforms and influencer / thought leadership trends.
• Knowledge of competitors.
• Experience in the financial services industry, also with compliance-sensitive communication.
• Ability to simultaneously manage several projects.
• A keen understanding of South African demographics and media trends.

will enable you to:

Processes:

• Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Groups brand objectives that ultimately contribute to revenue generation.
• Manage personal brands and outputs of influencers and thought leaders.
• Plan and oversee influence-driven events that align with the Groups marketing objectives.
• Execute innovative campaigns that align with the Groups overall marketing goals and values.
• Ensure influencer / thought leadership content adheres to the Groups brand guidelines and values by overseeing the creation of their content.
• Manage the influencers diary and media schedule.
• Align campaigns with advisor-led initiatives of sales specialists.
• Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
• Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.

People:

• Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
• Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.
• Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
• Foster a culture of collaboration and innovation within the Groups marketing team.

Technology:

• Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.
• Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.
• Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
• Ensure seamless integration of influencer / thought leadership campaigns across the Groups digital channels.

Role purpose
Responsible for developing and executing a social media strategy to boost online visibility and meet marketing goals. This includes managing all social media accounts, creating engaging content, tracking performance, and working with the studio team to produce high-quality visualsleveraging creativity and B2B social media experience to deliver compelling, on-brand content.

Minimum Requirements

• A Bachelors degree or qualification in Marketing or relevant preferred
• At least 5 years experience as a Social Media Specialist in a B2B environment
• Experience in full Social Media process from content creation to analysing metrics
• Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram, Google+, Xing, YouTube and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Strong command of spoken and written English
• Experience in any of the following tools/platforms highly regarded
• Salesforce Marketing Automation
• Oktopost
• Hootsuite
• Bamboo Employee Advocacy
• Sprinklr
• Brandwatch

• Developing social media content plans
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Work with creative team to create compelling, digestible visuals and video to enhance social content
• Communicating with social media followers
• Utilise metrics to adjust social media marketing strategy for optimal results
• Competitor Analysis
• Staying updated with latest trends and best practices