196 Digital Marketing Manager jobs in Cape Town

Overview

Join a leading provider of innovative technology solutions dedicated to transforming businesses. Empower businesses to thrive in a digital world by delivering cutting-edge solutions. This is an ideal opportunity to harness your Digital Management expertise and drive growth and efficiency.

Qualifications

• 4-6 years Digital Management experience
• Experience in (QSR) Quick Service restaurants and CRM systems with Braze and Amplitude advantage
• Strong knowledge of paid media performance optimisation and customer acquisition
• Experience working cross-functionally with product data and creative teams
• Marketing or digital qualification

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For more exciting positions visit our website or Call us on and quote this advert.

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Required Experience :

Manager

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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Digital Marketing Manager

About Us: Talent Sam

Talent Sam specializes in simplifying the hiring process for remote talent, connecting companies with highly skilled professionals from South Africa. We partner with companies across marketing, sales, ecommerce, finance, and healthcare, offering streamlined services that cover recruitment, HR, payroll, and compliance. Our rapid and effective hiring solutions reduce time-to-hire to under two weeks, providing cost-effective talent and a seamless experience.

Our Culture: Collaborative, Innovative & Growth-Driven

At Talent Sam, we embrace a culture that prioritizes innovation, collaboration, and diversity. We offer full-time employment, provide all needed equipment, and foster a positive, forward-thinking environment that enables people to thrive.

We value growth, both personally and professionally, encouraging everyone to contribute to our mission of reshaping remote hiring.

Role Overview: Digital Marketing Manager

We’re looking for a driven, creative, and strategic Digital Marketing Manager to develop and execute a comprehensive marketing plan that will expand our reach, elevate our brand, and drive sales conversions. This role will focus on optimizing our digital presence across SEO, PPC, social media, and content marketing, utilizing data-driven insights to refine campaigns and maximize performance.

The ideal person is well versed in all major digital marketing channels, highly driven, and thrives on challenge.

Key Responsibilities

SEO Strategy & Execution

• Define KPIs for SEO success, including traffic, impressions, clicks, and conversion rates.

• Create and maintain an SEO checklist of high-impact tasks to improve ranking and authority.

• Develop content consolidation and keyword optimization plans to eliminate cannibalization and boost rankings.

• Implement URL cleanup strategies and monitor recent Google AI updates to maintain ranking.

• Use tools like GA4 to monitor performance and provide actionable insights.

Content Marketing & Social Media

• Plan and execute a content strategy across blogs, social media, and website pages that aligns with SEO and brand goals.

• Build out content campaigns that tell Talent Sam’s story and attract qualified leads.

PPC and Paid Social Campaigns

• Develop and manage PPC and paid social campaigns on platforms like Google Ads, LinkedIn, and Meta to drive traffic and conversions.

• Conduct in-depth keyword research and competitive analysis to identify high-impact search terms.

• Implement A/B testing to determine high-performing ad copy, landing pages, and other elements.

• Optimize "buy intent" pages to increase organic ranking and conversion rates.

Performance Analysis & Reporting

• Track, analyze, and report on campaign performance using Google Analytics, Google Search Console, and other analytics tools.

• Use data insights to improve strategy, refine campaigns, and enhance user experience.

Client and Stakeholder Collaboration

• Partner with cross-functional teams to align marketing initiatives with business objectives.

• Build relationships with media, industry influencers, and strategic partners to amplify reach.

Skills & Qualifications

• 5+ years of experience in digital marketing, with a focus on SEO, PPC, and social media.

• Bachelor’s degree in Marketing, Business, or related field; advanced degrees or certifications are a plus.

• Proven track record of managing and optimizing digital campaigns that drive measurable results.

• Proficient in SEO and PPC tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Tag Manager).

• Exceptional project management skills with a results-oriented mindset.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively in a fast-paced environment.

Why Talent Sam?

• Join a high-growth company transforming the global workforce.

• Work in a flexible, innovative environment with opportunities for growth.

• Competitive salary and benefits.

If you’re a creative, data-driven marketing expert ready to make an impact in the world of remote hiring, we’d love to meet you. Apply today and help us redefine remote talent solutions at Talent Sam!

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The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with the company to achieve brand recognition, customer acquisition and growth, reactivation and retention. This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun’s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans.

The role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand the company's online digital audience with the overall aim of promoting the company's online brand recognition and maximising the revenue potential for the business.

This will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels. The role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of the company.

• In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools
• Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
• Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry
• Drive innovation and development in the digital space
• Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
• Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
• Plan various digital display, SEO / SEM, social, email, push, and mobile display advertising campaigns
• Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
• Project manage and monitor resource requirements for the development and amendment to technology and dashboards
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
• Shared accountability for developing and managing the budget and expense management for the function
• Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
• Develop and coach “the company's” high-performing digital marketing talent
• Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing
• Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies
• Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
• 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field
• 10 years experience in integrated digital marketing including 5 years at a management level.
• Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
• Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Experience working in ambiguous environment on complex, large-scale, time-critical projects.
• Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

#J-18808-Ljbffr

The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with the company to achieve brand recognition, customer acquisition and growth, reactivation and retention. This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun’s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans.

The role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand the company's online digital audience with the overall aim of promoting the company's  online brand recognition and maximising the revenue potential for the business.

This will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels. The role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of the company.

• In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools
• Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media)
• Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry
• Drive innovation and development in the digital space
• Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels
• Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space
• Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns
• Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth
• Project manage and monitor resource requirements for the development and amendment to technology and dashboards
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern
• Shared accountability for developing and managing the budget and expense management for the function
• Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives
• Develop and coach “the company's” high-performing digital marketing talent
• Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing
• Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies
• Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing
• 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field 
• 10 years experience in integrated digital marketing including 5 years at a management level.
• Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
• Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Experience working in ambiguous environment on complex, large-scale, time-critical projects.
• Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with the company to achieve brand recognition, customer acquisition and growth, reactivation and retention. This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun’s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans. The role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand the company's online digital audience with the overall aim of promoting the company's online brand recognition and maximising the revenue potential for the business. This will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels. The role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of the company. In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media) Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry Drive innovation and development in the digital space Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth Project manage and monitor resource requirements for the development and amendment to technology and dashboards Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern Shared accountability for developing and managing the budget and expense management for the function Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives Develop and coach “the company's” high-performing digital marketing talent Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field 10 years experience in integrated digital marketing including 5 years at a management level. Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management. Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement. Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting. Experience working in ambiguous environment on complex, large-scale, time-critical projects. Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines. Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with the company to achieve brand recognition, customer acquisition and growth, reactivation and retention. This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Sun’s digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans. The role will need to create maximum engagement across digital consumer touch points, developing and integrating innovative marketing campaigns and content and developing customer-centric online marketing experiences to expand the company's online digital audience with the overall aim of promoting the company's online brand recognition and maximising the revenue potential for the business. This will be done through collaborating with the Gaming and Hospitality segments and marketing teams, specialised functional areas and business support teams with the aim of improving growth and efficiencies through the use of digital tools and channels. The role will also be responsible for building talent and an engaged workforce in areas of digital marketing and optimisation to support the vision of the company. In collaboration with the Marketing Management in the Gaming and Hospitality segments, offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media) Research and benchmark trends in digital marketing to ensure Sun International’s online presence remains progressive, reflective of the brand and a leader in the industry Drive innovation and development in the digital space Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space Plan various digital display, SEO / SEM, social, email, push, and mobile display advertising campaigns Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth Project manage and monitor resource requirements for the development and amendment to technology and dashboards Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern Shared accountability for developing and managing the budget and expense management for the function Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives Develop and coach “the company's” high-performing digital marketing talent Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing Mentor property marketing teams and collaborate with the inhouse creative agency to implement ‘always on’ and campaign strategies Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing 3 Year Bachelor’s Degree in Business, Marketing, Communication or related field 10 years experience in integrated digital marketing including 5 years at a management level. Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management. Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement. Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting. Experience working in ambiguous environment on complex, large-scale, time-critical projects. Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines. Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. #J-18808-Ljbffr

About the client: This forward-thinking property developer is highly successful and growing rapidly building on the principles of design excellence, sustainability, and community enrichment, their developments boast beautiful and intuitively designed apartments situated in thriving neighbourhoods. Joining this dynamic company will provide you with the opportunity to take your career to the next level whilst working alongside passionate individuals who are advocates of city living. As a member of this team, you will have the opportunity to be actively involved in the development of cutting-edge and high-scale projects, and to make a significant contribution to the continued growth and success of the company as well as your own career. What you will be doing: Develop and implement brand strategies that align with business goals, ensuring clear and consistent messaging across all marketing channels.Conduct regular brand audits and market research to fine-tune positioning and strengthen our presence in the market.Direct lead generation strategies through SEO, PPC, social media, content marketing, and email campaigns, while managing paid ads on platforms like Google Ads, Facebook, and LinkedIn.Work closely with the sales team to generate and nurture high-quality leads, ensuring smooth tracking and management through Salesforce.Oversee social media presence and website, keeping both fresh, engaging, and optimised for lead generation and customer interaction.Collaborate with external agencies, designers, and freelancers to create impactful marketing materials that showcase our client's expertise in property development.Monitor campaign performance and website traffic, using analytics to refine strategies and continually improve results.Provide regular reports on key metrics and marketing successes to leadership, while managing relationships with external partners to ensure top-notch marketing outputs. What you need: A relevant tertiary qualification, as well as certifications in Google Ads, Google Analytics, or similar would be beneficial.3-5 years of experience in brand management or digital marketing, with a strong focus on lead generation, campaign management, and measurable brand growth.Experience in the property development or real estate sector is highly desirable, along with expertise in customer relationship management within this industry.Proven success in using digital marketing channels like SEO, SEM, PPC, email marketing, and social media to drive lead generation and brand awareness.Proficient with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and CRM platforms like Mailchimp and Salesforce.Strong analytical skills, able to interpret complex data to develop actionable strategies, optimise marketing spend, and improve ROI.Creative thinker with a passion for content creation, storytelling, and developing innovative marketing ideas to engage customers and promote the brand.Excellent organisational and communication skills, managing multiple projects and collaborating effectively with internal teams and external agencies. Job ID: J PS Even if you feel you don’t have all the skills listed or if this spec isn’t what you are looking for, feel free to send your CV as we probably have other opportunities that could interest you. For a more comprehensive and updated list of opportunities that we have on offer, do visit our website -

We are looking for a Digital Marketing Manager with a big appetite to learn to join our team of experts and help us develop and support digital transformation strategies for our clients. The selected candidate will be responsible for managing performance marketing campaigns, social media and overall digital marketing activities of the Group. Candidates should demonstrate expertise in advertising management skills, Digital technical marketing, Performance marketing, social media Strategy.

Responsibilities

• Plan and manage all digital acquisition activities (for mobile app and website), directing our media agency and specialist teams using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors (Media agencies, Dev teams and internal stakeholders) and third-party trackers to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
• Plan and create A-B test campaigns with the media agency to optimize campaign and creative performance better.
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
• Formulate and Implement Digital Marketing strategies and Campaigns
• Co-ordinate Group digital Marketing Reporting.
• Lead the Social Strategy, Performance Marketing agenda and Digital marketing implementation.
• Well versed in technical back end processes, tooling, structures and management

Requirements

• Bachelor's degree (or higher) in any related field with a strong quantitative background.
• Proven working experience in digital marketing (Min 5 years), and extensive experience in managing digital marketing at technology companies (such as e-commerce, FinTech, Banking, etc)
• Digital Media Agency Experience essentail
• Proficient in Strategy with regards to digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok Ads, etc.
• Have experience in planning and managing Ad Networks for acquisition campaigns.
• Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
• Experience in setting up platform integration (for mobile app and website) with third parties (Google, Meta, Adjust, Looker studio, etc) for campaign set-up and tracking purposes.
• Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
• Have a good understanding of mobile attribution tools (e.g. Firebase, Facebook SDK and Adjust).
• Understand the basics of mobile app install fraud methods and its monitoring tool.
• Have a Good understanding of Google Analytics 4.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Being able to generate meaningful reports using tools such as Google Looker Studio.
• Experience in handling programmatic ad buying would be a plus.

Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information

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Overview

A fast-paced, rapidly growing fintech business.

Role

A Digital Marketing Manager to join our team of experts and help us develop and support digital transformation strategies for our clients.

Must have

Previous experience in the Fintech, Banking, ecommerce industry and have previously worked in a digital agency.

What will you do

• Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
• Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
• Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
• Measure and report campaign performance against KPIs and ROI targets.
• Analyse trends to optimize spend and performance based on data insights.
• Conduct fraud monitoring for acquisition campaigns and take corrective actions.
• Plan and execute A / B testing to enhance campaign and creative performance.
• Suggest new digital channels for efficient user acquisition.
• Lead social media strategy and performance marketing initiatives.
• Oversee technical back-end processes for campaign implementation and tracking.

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