47 Web Content Management jobs in South Africa
Senior Digital Content Marketing Manager
Posted 25 days ago
Job Viewed
Job Description
Who are we
We are a high-performing, fast-moving digital marketing team that helps creators and brands grow their digital presence and drive meaningful audience engagement. With a focus on short-form video content, we operate in a high-trust environment built on autonomy, creativity, and measurable results. No micromanagement. No fluff. Just smart, strategic work that delivers impact.
Who are we looking for
A confident and creative Senior Marketing Manager who knows how to make content go viral. You have a sharp understanding of what performs on TikTok and Instagram Reels, backed by real-world experience managing content and growing audiences. You bring both creative flair and data-driven thinking, with the ability to take full ownership of the process—from concept to performance analysis. You thrive in fast-paced environments, love working independently, and have a proven track record of delivering strong results.
What will you do
- Research trends, content styles, and viral hooks across TikTok and Instagram Reels
- Write engaging, platform-native scripts with strong hooks and pacing
- Brief and direct creators with confidence, providing clear shot lists and guidance
- Collaborate with internal video editors to bring content ideas to life
- Track content performance across key metrics (views, engagement, retention)
- Analyse trends and patterns to optimise future content and campaign direction
- A/B test different variables – hooks, visuals, thumbnails, outfits, text overlays
- Deliver consistently high-performing content with strong audience engagement
What do you need
- To succeed in this role, you’ll need a blend of technical, creative, and strategic skills, including:
Platform expertise
- Proven experience growing audiences through TikTok and/or Instagram Reels
- Deep understanding of platform algorithms, engagement triggers, and trends
Content strategy and creative direction
- Ability to create compelling short-form content strategies
- Skilled in writing scripts, storyboarding ideas, and briefing creators effectively
- Strong visual storytelling instincts, with an understanding of pacing, hooks, and platform-specific nuances
Performance and analytical thinking
- Ability to review content performance, extract insights, and adapt strategy
- Experience using platform analytics tools and spreadsheets for reporting
- Performance-focused mindset – you care about results and optimisation, not vanity metrics
Project management and ownership
- Strong organisational skills – able to juggle multiple content calendars and creator relationships
- High accountability – you own your role, outcomes, and communication
- Comfortable working in a remote, high-trust environment with little supervision
Soft skills and personal traits
- Fast-thinking, proactive, and not afraid to challenge ideas to improve execution
- Native fluency in TikTok and Reels culture – you understand structure, humour, and content psychology
- Clear communicator with a collaborative spirit and the ability to give and receive feedback
What success looks like
- Consistent content performance and audience growth across campaigns
- Clear, data-driven approach to improving creative output
- High-impact videos that align with platform trends and brand voice
- End-to-end ownership of content – from ideation to performance insights
What you’ll get
- Full autonomy and no micromanagement – you’ll own your process
- Remote and flexible working environment – we care about output, not hours
- Creative freedom to experiment, test, and innovate
- A fast-paced, ambitious team that values smart ideas, quick action, and high standards
Skills
- Digital marketing
- Content
- Strategy
- Generating ideas
- Trend spotting
Content Marketing Manager
Posted 11 days ago
Job Viewed
Job Description
A dynamic, hands-on Content Marketing Manager in Cape Town is needed to shape and lead content efforts across digital and offline channels. This is the perfect role for a creative strategist who thrives on crafting meaningful, engaging content that builds brand awareness, connects with diverse audiences, and supports performance-driven goals.
Your key job responsibilities as the Content Marketing Manager in Cape Town, South Africa will include:
- Reporting into the Growth & Acquisition team, the Content Marketing Manager will take ownership of content strategy and execution across platforms and touchpoints.
- Developing and executing a results-driven content strategy aligned to broader marketing and growth goals.
- Creating, managing, and distributing content across web, social media, and offline channels.
- Ensuring brand consistency across all messaging, formats, and platforms.
- Collaborating closely with the Acquisition Manager to ensure content supports user acquisition and conversion goals.
- Coordinating with local teams, agencies, and freelancers to support translation and localization of content for different markets.
- Managing budgets related to offline and regional content initiatives.
- Tracking and reporting on key content KPIs, including engagement (likes, shares, time on page), brand visibility (reach, impressions, search volume), and perception metrics.
Requirements for this Content Marketing Manager job in Cape Town, South Africa :
- Proven experience in content marketing, copywriting, or brand communications (minimum of 3–5 years preferred).
- Familiarity with the iGaming space and/or African markets will be highly advantageous.
- Strong portfolio showcasing content that has driven engagement, awareness, or results.
- Experience managing external vendors, content partners, or creative agencies.
- Budget management skills with a focus on impact and ROI.
- A strategic storyteller with a sharp eye for compelling content.
- Excellent communication skills, both written and verbal.
- Proactive, highly organised, and able to manage multiple projects simultaneously.
- Flexible and adaptive – thrives in a fast-paced, ever-evolving marketing environment.
- A strong collaborator who values diverse perspectives and works well across teams.
Ready to bring stories to life and build a powerful brand voice? If you’re a creative powerhouse who understands the balance between storytelling and performance, this is your opportunity to own a brand’s narrative and make real impact. Apply now and let’s shape the future together. Kindly send your CV through to for this exciting Content Marketing Manager in Cape Town, South Africa .
#J-18808-LjbffrSenior Content & Marketing Creator
Posted today
Job Viewed
Job Description
Senior Content & Marketing Creator
Help shape the future of insurance with a leading SaaS Insurtech innovator
Insurtech (SaaS) | South Africa (If inJohannesburg- In Office) otherwise Remote| Market related | 9am -17:30pm SA time
About Our Client
Our client is a specialist Insurtech company providing advanced software pricing platforms to insurers, reinsurers, and MGAs globally. Their technology enables clients to optimise pricing, enhance underwriting performance, and improve risk management through intuitive, high-performance solutions. With strong growth and a culture of innovation, this is an opportunity to make a meaningful impact in the future of insurance technology.
The Role: Senior Content & Marketing Creator
We are looking for a creative and strategic Senior Content & Marketing Creator to join the marketing team. In this role, you will lead the production of multimedia and written content that powers demand generation, builds brand authority, and engages customers across all stages of the marketing funnel.
Key Responsibilities
- Implement a content marketing plan aligned with growth objectives, target personas, and customer journeys
- Draft and edit high-quality written content, including blogs, web pages, social posts, internal reports, and newsletters
- Write persuasive, targeted copy for email campaigns, sales materials, and retention initiatives
- Optimise content for SEO, AEO, and user experience; manage publishing via CMS
- Manage and grow organic social media channels with tailored written and visual content
- Track, analyse, and report on content performance; apply insights to refine strategy
- Plan, film, edit, and repurpose short-form videos, reels, and graphics using Canva
- Build and optimise marketing automation workflows (e.g., HubSpot)
- Collaborate with internal teams to produce content supporting product launches, customer communications, and partnerships
About You
- 2 -4 years of hands-on experience in B2B SaaS content creation or marketing, ideally in tech, fintech, or financial services
- Proven ability to create and edit multimedia content (video, audio, graphics)
- Excellent writing, copy-editing, and proofreading skills
- Proficient in Canva and CMS platforms (e.g., Webflow or WordPress)
- Strong understanding of SEO, keyword research, content analytics, and web publishing best practices
- Experience with marketing automation or CRM tools, ideally HubSpot
- Data-driven mindset with the ability to interpret performance metrics
- Creative storyteller who simplifies complex technical concepts for broad audiences
- Organised, proactive, and able to manage multiple projects under tight deadlines
- Experience producing webinars and podcasts (a plus)
- Degree in Marketing, Communications, Journalism, or a related field (preferred but not essential)
Content marketing team manager
Posted 11 days ago
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Job Description
Canonical Cape Town, Western Cape, South Africa
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Canonical Cape Town, Western Cape, South Africa
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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder led, profitable and growing.
We are looking for an outstanding content marketing team manager to lead our content efforts and manage a team of brilliant writers and content strategists. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience optimizing content processes, coaching others on their narrative skills and building brand authority. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration.
This role reports to the Director of Communications.
Location: This role is home based in the EMEA region.
What your day will look like
- Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
- Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
- Ensure content quality, consistency and brand alignment in everything we produce.
- Collaborate with our web and growth engineering teams to optimize content for search engines, building on proven SEO expertise.
- Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
- Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
- Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.
- At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead.
- Proven experience creating authoritative and engaging content. Portfolio of written work required.
- Applied knowledge of SEO, experience with SEO tools and SEO-driven content calendars.
- Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
- Bachelor's degree in marketing, communications or a relevant discipline.
- Someone who is passionate about technology and open source.
- A problem solver: you don't shy away from taking on challenges and see projects through to completion.
- Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises.
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
Fully remote working environment - we've been working remotely since 2004!
Personal learning and development budget of 2,000 USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental Leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at 'sprints'
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Software Development
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#J-18808-LjbffrContent Marketing Manager - EMEA
Posted 11 days ago
Job Viewed
Job Description
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the job
As Content Marketing Manager in EMEA, you will be a key member of a dynamic, high-performingmarketing team, responsible for shaping and executing a powerful, integrated content marketingstrategy to build Collinson’s position as the strategic partner and value driver for clients and partners,and unique travel experiences for consumers.
In this role, you will lead the development, management, and delivery of a compelling contentmarketing strategy across key audiences. Working closely with regional and global marketing teams,business stakeholders, and specialist agencies, you will oversee the creation and distribution of high-impact, audience-centric content across multiple channels, including earned, owned, and paid media.
This role demands a strategic content marketer with a talent for storytelling, proven experience inB2B2C environments, and a passion for creating impactful, audience-driven content that drives brandrelevance and deepens engagement across diverse markets.
Key Responsibilities
Content Strategy & Planning
· Develop and execute a regional content marketing strategy aligned with global brand positioning, regional business goals, and market-specific insights.
· Collaborate with regional marketing across growth and lifecycle, as well as cross functionalteams to align content initiatives with key campaigns, launches, and regional objectives.
· Identify and cultivate high-impact content partnerships with leading industry bodies, business,travel and luxury lifestyle publishers, and associations.
· Adapt and localise global content and campaigns for EMEA audiences, ensuring culturalresonance and market relevance.
Content Creation & Management
· Create, commission, and manage high-quality content across formats including but not limitedto thought leadership articles, press releases, eBooks, case studies, videos, infographics etc.
· Ensure content reflects brand tone of voice, values, and is optimised for SEO, engagement,and conversion.
· Manage regional agencies, media outlets, freelance writers, and creative/association partnersto deliver content needs and secure impactful media coverage.
· Maintain an “always-on” content marketing calendar aligned with business priorities to drive demand generation, nurture leads across the funnel with persona-targeted content and reinforce brand positioning.
· Develop and execute a proactive regional PR strategy that enhances the reputation of the Collinson and Priority Pass brands. Channel Management & Distribution
· Plan and manage content distribution across owned (web, email, social), earned (PR), and paid channels in EMEA.
· Work closely with social media and digital teams to execute, boost reach and visibility of regional content.
· Identify and leverage key industry and partner platforms for regional thought leadership and amplification.
Performance Measurement & Reporting
· Define and track KPIs for content strategy and performance
· Use tools to track, analyse, and report on the effectiveness of content and PR activity, demonstrating ROI, reach, engagement, and contribution to business outcomes.
· Provide regular updates and insight reports to key internal stakeholders across the business.
Stakeholder Collaboration & Relationship Building
· Foster strong working relationships with global and regional marketing teams, EMEA leadership, and cross-functional teams, ensuring alignment of messaging, campaigns, and communications priorities.
· Act as the regional content lead, collaborating with global brand/content teams to ensure alignment.
· Champion content excellence across the region, advising on messaging, storytelling, and best practices.
Knowledge, skills and experience required
· 6–8 years’ experience in content marketing, marketing communications, or a relateddiscipline, ideally within a regional or global B2B2C environment.
· Exceptional written and verbal communication skills in English, with a strong portfoliodemonstrating the ability to craft compelling content across multiple formats (e.g. articles,social, thought leadership, video scripts, campaign copy).
· Proven track record in delivering omni-channel content marketing campaigns—includingsocial media, PR, thought leadership, partnerships, and digital content that supports brandand commercial objectives.
· Strong project and stakeholder management skills, with the ability to prioritise, collaborateacross functions, and deliver high-quality work to tight deadlines.
· Meticulous attention to detail, ensuring clarity, consistency, and accuracy across allcommunications and channels.
· A genuine passion for storytelling, content strategy, and audience engagement, with acommercial lens and brand-led mindset.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
If you need any extra support throughout the interview process, then please email us at
Segment Content Marketing & Campaigns Manager, Data Centers

Posted 14 days ago
Job Viewed
Job Description
**The Segment Content Marketing and Campaigns Manager** has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Data Centers segment. This is a pivotol role that will work closely with commercial leaders of the segment, business units, sales and field marketing organizations to design and develop integrated marcom campaigns that help position Eaton as a thought leader and preferred partner on the most important power management challenges facing customers. This role will drive measurable and significant improvements to customer preference for Eaton and demand generation for strategic revenue-generating products (hardware, software and services) and will achieve these objectives by delivering tailored and engaging content to support customers, as well as Eaton sellers, at all stages in their buying journey. This role will leverage regional and local input in the development of the campaign strategy and work closely with field teams to drive campaign activation and optimization.
**Main Responsibilities:**
+ Differentiating Eaton with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment across all relevant geographies.
+ Development of integrated marketing campaigns that drive demand generation for strategic revenue-generating offers (as defined by segment strategy teams) in the segment (hardware, software and services)
+ Developing the campaign content and audience engagement strategy, as well as GTM approach (working closely with all relevant commercial and CoE leaders)
+ Leading development of the segment message map and buyer journey maps (including definition of scenarios)
+ Orchestrating development and continuous data-informed optimization of integrated campaign journeys
+ Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content - accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements
+ Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics
+ Working closely with field marcom teams to constantly optimize campaigns based on all available engagement data.
+ Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns.
+ Accountability: Campaigns this role develops must support and be aligned to Eaton's strategic growth objectives for the segment they are responsible for supporting (rigorous standard planning process will be followed to ensure buyer needs at the center)
+ Field marketing collaboration: Essential to closely involve field marketing in every stage of the process to ensure strong alignment and regional/local relevance of all integrated campaigns, field marketing experience a plus
+ Data-informed: Build and optimize campaigns using a data-informed approach at all times
+ Agile: The Segment Content Marketing leader will act as Product Owner of a Scrum team and as such will be responsible for ensuring an agile, customer-centric working methodology adhered to in how the team operates
**Qualifications:**
+ Minimum bachelor level degree from accredited institution
+ 10+ years of marketing communications experience
+ Industry experience from Data Centers
**Skills:**
+ Team Leadership experience
+ Knowledge of agile/scrum; integrated campaign development; storytelling; message map creation
+ Customer/market focus, change leader, business acumen
**This is a remote role with a global exposure and can be performed anywhere in EMEA.**
#LI-OV1
Web & Content Developer
Posted 23 days ago
Job Viewed
Job Description
Qualifications
? Degree or diploma in Computer Science, Web Development, Multimedia Design, or a related
field.
? Proven experience working as a graphic designer or web developer
? Excellent written and verbal communication skills, with the ability to write engaging and
concise copy
? Ability to work on multiple projects simultaneously, manage deadlines, and prioritize tasks
effectively
? A keen eye for detail and a strong commitment to delivering high-quality work
? Strong problem-solving skills and the ability to think creatively
? A portfolio showcasing your graphic design and web development skills is required
Skills
? Proficiency in HTML, CSS, JavaScript
? Familiarity with video/image editing tools (e.g., Photoshop, After Effects)
? Experience using APIs for CMS integration or automation
? Basic UI/UX knowledge for designing screen layouts or interactive content
? Strong problem-solving skills and attention to detail
? Ability to work independently and as part of a team
Responsibilities:
Technical Support & Maintenance
? Install, configure, and manage digital signage media players (e.g., Raspberry Pi, Android, BrightSign)
? Troubleshoot device errors, black screens, offline players, and hardware failures
? Reimage and update firmware or OS on devices when necessary
Content Delivery & CMS Management
? Upload, schedule, and organize media assets in the CMS (e.g., Novastar)
? Create layout templates with proper screen zoning for video, tickers, and static content
? Test and preview content before deployment to minimize display errors
? Design or modify HTML/CSS-based layouts and tickers for screens with custom branding needs
? Use APIs or internal tools to automate content deployment workflows
Deployment Planning & Documentation
? Review site plans and floor maps to advise on screen and player placement
? Generate and update deployment diagrams for support reference
Client & Team Collaboration
? Provide second-level support for field technicians during installations or site issues
? Train internal staff or junior team members on player setup, CMS usage, and troubleshooting steps
? Provide back-up support for the content team
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Web Content Developer
Posted 23 days ago
Job Viewed
Job Description
Web & Content Developer - Roodepooort , R20,000 – R35,000 (Based on experience and qualifications)
We are looking for a creative and technically skilled Web & Content Developer to join a dynamic IT team. If you’re passionate about front-end web development, content creation, and data-driven integrations, an exciting opportunity to craft engaging digital experiences and work with cutting-edge technologies.
Duties
- Develop and maintain HTML/CSS-based user interfaces and custom screen layouts.
- Troubleshoot and resolve technical issues related to web and content delivery.
- Upload, schedule, and manage digital content assets within a CMS platform.
- Implement API integrations to automate workflows and optimize user experiences.
- Create and modify interactive web components to enhance engagement.
- Generate and update documentation, including site maps and deployment guides.
- Provide technical support for content management and data-driven integrations.
- Train team members on CMS usage, automation tools, and troubleshooting.
Qualifications & Skills:
- Proficiency in HTML, CSS, JavaScript.
- Experience with Photoshop, After Effects, or other media editing tools.
- Strong problem-solving skills, adaptability, and attention to detail.
- Ability to work independently and within a collaborative environment.
- Familiarity with UI/UX principles for interactive content and web applications.
- Knowledge of APIs for automation and CMS integration.
Preferred Experience:
- Understanding of C# and Microsoft Azure.
- Familiarity with Freshdesk, Google Workspace, or other reporting tools.
- Previous experience in web development, multimedia content creation, or digital branding.
- Education:
- Degree/Diploma in Computer Science, Web Development, Multimedia Design, or a related field.
- A portfolio showcasing web design and content development work is highly recommended.
How to Apply:
Send your CV, portfolio, or a link to your work to
Marinda Oberholzer at
Web Content Editor
Posted 27 days ago
Job Viewed
Job Description
Who are we: A fast growing global organisation with a presence in 50 countries, committed to delivering excellence through innovation and performance.
Who are we looking for: A skilled and enthusiastic Web Content Editor Team Lead to supervise a small team of editors, spearhead web optimisation initiatives and actively contribute to enhancing digital performance.
What will you do::
As the Web Content Editor Team Lead, you will be responsible for overseeing a team of editors and directly impacting web content performance. Your key responsibilities will include driving website optimisation, enhancing conversion rates, ensuring copy consistency and implementing technical improvements across an extensive network of school websites.
You will work closely with UX, SEO, performance marketing and content teams to maintain an engaging, effective digital presence that aligns with our brand.
What will you need:
- 3+ years of experience in web content editing or a related digital role
- Minimum of 1 year managing or leading a team of web editors or digital professionals
Technical and Digital Proficiency
- Proficient in CMS platforms like WordPress or Drupal
- Hands-on experience with web/SEO analytics tools including Google Analytics, Google Search Console, Screaming Frog and AHREFS
- Strong background in Conversion Rate Optimization (CRO), user testing methodologies, site speed audits, SEO copywriting and landing page optimisation
- Ability to collaborate effectively across UX and marketing teams
REQUIREMENTS
- Ahrefs
- Drupal
- Google Analytics
- Screaming Frog
- WordPress
Content Marketing Manager - EMEA Marketing, Digital & Design · Cape Town ·
Posted 11 days ago
Job Viewed
Job Description
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the job
As Content Marketing Manager in EMEA, you will be a key member of a dynamic, high-performingmarketing team, responsible for shaping and executing a powerful, integrated content marketingstrategy to build Collinson’s position as the strategic partner and value driver for clients and partners,and unique travel experiences for consumers.
In this role, you will lead the development, management, and delivery of a compelling contentmarketing strategy across key audiences. Working closely with regional and global marketing teams,business stakeholders, and specialist agencies, you will oversee the creation and distribution of high-impact, audience-centric content across multiple channels, including earned, owned, and paid media.
This role demands a strategic content marketer with a talent for storytelling, proven experience inB2B2C environments, and a passion for creating impactful, audience-driven content that drives brandrelevance and deepens engagement across diverse markets.
Key Responsibilities
Content Strategy & Planning
· Develop and execute a regional content marketing strategy aligned with global brand positioning, regional business goals, and market-specific insights.
· Collaborate with regional marketing across growth and lifecycle, as well as cross functionalteams to align content initiatives with key campaigns, launches, and regional objectives.
· Identify and cultivate high-impact content partnerships with leading industry bodies, business,travel and luxury lifestyle publishers, and associations.
· Adapt and localise global content and campaigns for EMEA audiences, ensuring culturalresonance and market relevance.
Content Creation & Management
· Create, commission, and manage high-quality content across formats including but not limitedto thought leadership articles, press releases, eBooks, case studies, videos, infographics etc.
· Ensure content reflects brand tone of voice, values, and is optimised for SEO, engagement,and conversion.
· Manage regional agencies, media outlets, freelance writers, and creative/association partnersto deliver content needs and secure impactful media coverage.
· Maintain an “always-on” content marketing calendar aligned with business priorities to drive demand generation, nurture leads across the funnel with persona-targeted content and reinforce brand positioning.
· Develop and execute a proactive regional PR strategy that enhances the reputation of the Collinson and Priority Pass brands. Channel Management & Distribution
· Plan and manage content distribution across owned (web, email, social), earned (PR), and paid channels in EMEA.
· Work closely with social media and digital teams to execute, boost reach and visibility of regional content.
· Identify and leverage key industry and partner platforms for regional thought leadership and amplification.
Performance Measurement & Reporting
· Define and track KPIs for content strategy and performance
· Use tools to track, analyse, and report on the effectiveness of content and PR activity, demonstrating ROI, reach, engagement, and contribution to business outcomes.
· Provide regular updates and insight reports to key internal stakeholders across the business.
Stakeholder Collaboration & Relationship Building
· Foster strong working relationships with global and regional marketing teams, EMEA leadership, and cross-functional teams, ensuring alignment of messaging, campaigns, and communications priorities.
· Act as the regional content lead, collaborating with global brand/content teams to ensure alignment.
· Champion content excellence across the region, advising on messaging, storytelling, and best practices.
Knowledge, skills and experience required
· 6–8 years’ experience in content marketing, marketing communications, or a relateddiscipline, ideally within a regional or global B2B2C environment.
· Exceptional written and verbal communication skills in English, with a strong portfoliodemonstrating the ability to craft compelling content across multiple formats (e.g. articles,social, thought leadership, video scripts, campaign copy).
· Proven track record in delivering omni-channel content marketing campaigns—includingsocial media, PR, thought leadership, partnerships, and digital content that supports brandand commercial objectives.
· Strong project and stakeholder management skills, with the ability to prioritise, collaborateacross functions, and deliver high-quality work to tight deadlines.
· Meticulous attention to detail, ensuring clarity, consistency, and accuracy across allcommunications and channels.
· A genuine passion for storytelling, content strategy, and audience engagement, with acommercial lens and brand-led mindset.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
If you need any extra support throughout the interview process, then please email us at