971 Web Analytics jobs in South Africa

Cape Town, South Africa | Posted on 12/08/2025

Google Analytics Configuration & Optimization

• Configure the WCG’s Portal Google Analytics (GA) setup.
  
• Review GA setup on both the legacy WCG website and the new Portal.
  
• Review the WCG’s web analytics business requirements.
  
• Provide a detailed report indicating the hours required per deliverable to complete the full scope of work.
  
• Configure reports, dashboards, and user logins.
  
• Create standard Google Analytics reports for each WCG department, delivered monthly.
  
• Set up and provide website and social media data access in Power BI via a web connector, including all available data dimensions.
  
• Create a hierarchy of roles on Google Analytics to manage WCG access and use cases, including Super Admin, Admin, and Analyst roles.
  
• Configured GA setup for both legacy and new portals.
  
• Monthly departmental Google Analytics reports.
  
• Integrated website and social media data in Power BI with full dimensional access.
  
• Defined GA role hierarchy with appropriate permissions.
  

Qualification Requirements

• NQF Level 5 or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development.
  

• Advanced proficiency in data visualization tools such as Power BI, Google Analytics, or Google Data Studio (minimum 2 years).
  
• Strong knowledge of SEO optimization and web analytics (minimum 2 years).
  
• Ability to produce SEO reports showing website ranking improvements.
  
• Ability to produce Google Analytics reports showing website traffic information.
  

• Minimum of 2 years’ experience in maintaining, configuring, and optimizing Google Analytics.
  

Join to apply for the Web Analytics Specialist (CMS exp) role at ExecutivePlacements.com - The JOB Portal

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Join to apply for the Web Analytics Specialist (CMS exp) role at ExecutivePlacements.com - The JOB Portal

POSITION INFO:

You will be responsible for the creation, management, and optimisation of websites and digital platforms across multiple brands. This includes maintaining CMS-driven websites (primarily Umbraco and some WordPress), implementing e-commerce functionality, managing digital tracking and SEO, and supporting data-driven marketing strategies. You will also manage Salesforce Pardot assets for lead generation and campaign execution and be responsible for the setup and integration of analytics and tracking tools.

Recruiter:

Top Vitae

Job Ref:



Date posted:

Tuesday, July 8, 2025

Location:

Midrand, South Africa

SUMMARY:

POSITION INFO:

You will be responsible for the creation, management, and optimisation of websites and digital platforms across multiple brands. This includes maintaining CMS-driven websites (primarily Umbraco and some WordPress), implementing e-commerce functionality, managing digital tracking and SEO, and supporting data-driven marketing strategies. You will also manage Salesforce Pardot assets for lead generation and campaign execution and be responsible for the setup and integration of analytics and tracking tools.

Requirements:

Technical Skills

• CMS Management: Umbraco (primary), WordPress (secondary)
• Front-End Development: HTML, CSS, JavaScript
• E-Commerce Platform Integration & Maintenance (product setup, payments, carts)
• Marketing Automation: Salesforce Pardot (forms, dynamic lists, campaigns, emails)
• SEO Implementation: On-page, technical, metadata optimisation
• Google Tools:
• Google Analytics 4 (GA4) setup and management
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Microsoft Power Platform:
• Power Apps (app creation and customisation)
• Power Automate (workflow automation)
• SharePoint Lists (data handling and integration)
• Script and Tag Implementation (e.g., analytics, pixels, tracking codes)
  

• Basic Graphic Design (Canva)
• Visual and Web Design principles
• Web Content Writing & Editing
• Email Design and Newsletter Creation (Pardot or HTML-based)
  
  

• Data tracking, reporting, and performance monitoring
• Conversion-focused site and campaign improvements
• UX and performance optimisation
• SEO analysis and keyword implementation
  
  

• Website Management
• Create, update, and maintain websites across multiple brands using Umbraco and WordPress CMS platforms.
• Ensure websites are responsive, secure, and optimised for performance across all devices and browsers.
• Implement and manage e-commerce functionality where required.
• Apply consistent branding, visual standards, and UX best practices across all sites.
• E-Commerce Operations
• Maintain product data, pricing updates, and inventory displays across e-commerce platforms.
• Collaborate with internal teams to launch online campaigns, promotional banners, and landing pages.
• Monitor and optimise site performance, conversion funnels, and transactional functionality.
• Ensure e-commerce compliance with data protection, PCI, and accessibility standards.
• Search Engine Optimisation (SEO)
• Ensure all web pages follow on-page and technical SEO best practices.
• Manage metadata, schema markup, image optimisation, and structured content.
• Monitor SEO performance and implement improvements based on analytics data.
• Tracking & Analytics
• Set up and manage Google Analytics 4 (GA4) properties.
• Link websites to GA4, Google Tag Manager (GTM), and Google Search Console (GSC).
• Implement and maintain tracking scripts, marketing pixels, and tag configurations.
• Ensure accurate data capture for performance reporting and conversion tracking.
• CRM & Marketing Automation (Salesforce Pardot)
• Build and manage marketing assets in Pardot, including:
• Email newsletters and templates
• Forms and form handlers
• Dynamic lists and segmentation
• Campaign creation, tracking, and reporting
• Support lead capture, nurture workflows, and campaign deployment.
• Microsoft Power Platform
• Create business applications using Power Apps.
• Automate internal workflows using Power Automate.
• Manage structured data and integrations using SharePoint Lists.
• Collaboration & Support
• Work cross-functionally with marketing, sales, and IT teams to align website and CRM initiatives with business goals.
• Assist with user onboarding and training for systems such as Pardot or CMS platforms.
• Provide technical support for internal requests related to websites, tracking, and campaign tools.
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Research, Analyst, and Information Technology
• Industries Advertising Services

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Overview

Mid-Level Web Analytics Specialist — Careers at DLK Group

Cape Town, South Africa | Contract

Posted on 12/08/2025

• Configure the WCG’s Portal Google Analytics (GA) setup
• Review GA setup on both the legacy WCG website and the new Portal
• Review the WCG’s web analytics business requirements
• Provide a detailed report indicating the hours required per deliverable to complete the full scope of work

• Configure reports, dashboards, and user logins
• Create standard Google Analytics reports for each WCG department, delivered monthly
• Set up and provide website and social media data access in Power BI via a web connector, including all available data dimensions
• Create a hierarchy of roles on Google Analytics to manage WCG access and use cases, including Super Admin, Admin, and Analyst roles

• Configured GA setup for both legacy and new portals
• Monthly departmental Google Analytics reports
• Integrated website and social media data in Power BI with full dimensional access
• Defined GA role hierarchy with appropriate permissions

• NQF Level 5 or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development

• Advanced proficiency in data visualization tools such as Power BI, Google Analytics, or Google Data Studio (minimum 2 years)
• Strong knowledge of SEO optimization and web analytics (minimum 2 years)
• Ability to produce SEO reports showing website ranking improvements
• Ability to produce Google Analytics reports showing website traffic information

• Minimum of 2 years’ experience in maintaining, configuring, and optimizing Google Analytics

• Mid-Senior level

• Contract

• Research, Analyst, and Information Technology

• IT Services and IT Consulting

Referrals increase your chances of interviewing at Careers at DLK Group by 2x

Get notified about new Analytics Specialist jobs in Cape Town, Western Cape, South Africa.

Business Segment: Business & Commercial Banking

Location: ZA, GP, Johannesburg, Baker Street 30

To unlock revenue & efficiency opportunities through effective data management & analysis, turning large and complex data sets into clear and actionable insights, streamlining reporting, and developing clearer ways of visualizing the most important metrics and trends. The role requires proactively seeking fresh insights and opportunities, as well as developing and managing governance around data collection, data management & reporting for the digital marketing function as it relates to, but is not limited to, Digital, Social & Ecommerce.

Experience Required

Integrated Marketing - Digital Marketing
Brand & Marketing
5-7 years
Advanced in-depth knowledge of marketing technology. Required to be digitally savvy, especially regarding digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.

The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in-country according to global trends. Understanding key target audiences to make key strategic recommendations.

• Developing Strategies
• Directing People
• Empowering Individuals
• Analysing and Interpreting Information
• Compliance
• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management
• Stakeholder Management

Qualifications

• 5+ years of experience in digital marketing with strong expertise in:
  • Meta Business Suite
  • Google Analytics 4 (GA4) and performance dashboards
  • SEO strategy and implementation
• Strong analytical mindset; confident interpreting data and turning it into actionable insight.
• Strategic thinker with a hands-on attitude and entrepreneurial spirit.
• Proven experience working independently in a fast-paced, high-growth environment.
• Bonus: Experience with wellness, eCommerce, or health-

You’ll lead all aspects of digital marketing execution - paid ads, analytics, SEO, and reporting—while working closely with the founders to align marketing strategy with business goals. You’ll be the digital expert inside the business, expected to own campaign performance end-to-end while bringing an analytical, strategic and entrepreneurial mindset to the role.

Follow the link to our jobseeker’s page -

• 5+ years of experience in digital marketing with strong expertise in:
  • Meta Business Suite
  • Google Analytics 4 (GA4) and performance dashboards
  • SEO strategy and implementation
• Strong analytical mindset; confident interpreting data and turning it into actionable insight.
• Strategic thinker with a hands-on attitude and entrepreneurial spirit.
• Proven experience working independently in a fast-paced, high-growth environment.
• Bonus: Experience with wellness, eCommerce, or health-