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Join to apply for the Web Analytics Specialist (CMS exp) role at ExecutivePlacements.com - The JOB Portal

POSITION INFO:

You will be responsible for the creation, management, and optimisation of websites and digital platforms across multiple brands. This includes maintaining CMS-driven websites (primarily Umbraco and some WordPress), implementing e-commerce functionality, managing digital tracking and SEO, and supporting data-driven marketing strategies. You will also manage Salesforce Pardot assets for lead generation and campaign execution and be responsible for the setup and integration of analytics and tracking tools.

Recruiter:

Top Vitae

Job Ref:



Date posted:

Tuesday, July 8, 2025

Location:

Midrand, South Africa

SUMMARY:

POSITION INFO:

You will be responsible for the creation, management, and optimisation of websites and digital platforms across multiple brands. This includes maintaining CMS-driven websites (primarily Umbraco and some WordPress), implementing e-commerce functionality, managing digital tracking and SEO, and supporting data-driven marketing strategies. You will also manage Salesforce Pardot assets for lead generation and campaign execution and be responsible for the setup and integration of analytics and tracking tools.

Requirements:

Technical Skills

• CMS Management: Umbraco (primary), WordPress (secondary)
• Front-End Development: HTML, CSS, JavaScript
• E-Commerce Platform Integration & Maintenance (product setup, payments, carts)
• Marketing Automation: Salesforce Pardot (forms, dynamic lists, campaigns, emails)
• SEO Implementation: On-page, technical, metadata optimisation
• Google Tools:
• Google Analytics 4 (GA4) setup and management
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Microsoft Power Platform:
• Power Apps (app creation and customisation)
• Power Automate (workflow automation)
• SharePoint Lists (data handling and integration)
• Script and Tag Implementation (e.g., analytics, pixels, tracking codes)
  

• Basic Graphic Design (Canva)
• Visual and Web Design principles
• Web Content Writing & Editing
• Email Design and Newsletter Creation (Pardot or HTML-based)
  
  

• Data tracking, reporting, and performance monitoring
• Conversion-focused site and campaign improvements
• UX and performance optimisation
• SEO analysis and keyword implementation
  
  

• Website Management
• Create, update, and maintain websites across multiple brands using Umbraco and WordPress CMS platforms.
• Ensure websites are responsive, secure, and optimised for performance across all devices and browsers.
• Implement and manage e-commerce functionality where required.
• Apply consistent branding, visual standards, and UX best practices across all sites.
• E-Commerce Operations
• Maintain product data, pricing updates, and inventory displays across e-commerce platforms.
• Collaborate with internal teams to launch online campaigns, promotional banners, and landing pages.
• Monitor and optimise site performance, conversion funnels, and transactional functionality.
• Ensure e-commerce compliance with data protection, PCI, and accessibility standards.
• Search Engine Optimisation (SEO)
• Ensure all web pages follow on-page and technical SEO best practices.
• Manage metadata, schema markup, image optimisation, and structured content.
• Monitor SEO performance and implement improvements based on analytics data.
• Tracking & Analytics
• Set up and manage Google Analytics 4 (GA4) properties.
• Link websites to GA4, Google Tag Manager (GTM), and Google Search Console (GSC).
• Implement and maintain tracking scripts, marketing pixels, and tag configurations.
• Ensure accurate data capture for performance reporting and conversion tracking.
• CRM & Marketing Automation (Salesforce Pardot)
• Build and manage marketing assets in Pardot, including:
• Email newsletters and templates
• Forms and form handlers
• Dynamic lists and segmentation
• Campaign creation, tracking, and reporting
• Support lead capture, nurture workflows, and campaign deployment.
• Microsoft Power Platform
• Create business applications using Power Apps.
• Automate internal workflows using Power Automate.
• Manage structured data and integrations using SharePoint Lists.
• Collaboration & Support
• Work cross-functionally with marketing, sales, and IT teams to align website and CRM initiatives with business goals.
• Assist with user onboarding and training for systems such as Pardot or CMS platforms.
• Provide technical support for internal requests related to websites, tracking, and campaign tools.
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Research, Analyst, and Information Technology
• Industries Advertising Services

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Cape Town, South Africa | Posted on 12/08/2025

Google Analytics Configuration & Optimization

• Configure the WCG’s Portal Google Analytics (GA) setup.
  
• Review GA setup on both the legacy WCG website and the new Portal.
  
• Review the WCG’s web analytics business requirements.
  
• Provide a detailed report indicating the hours required per deliverable to complete the full scope of work.
  
• Configure reports, dashboards, and user logins.
  
• Create standard Google Analytics reports for each WCG department, delivered monthly.
  
• Set up and provide website and social media data access in Power BI via a web connector, including all available data dimensions.
  
• Create a hierarchy of roles on Google Analytics to manage WCG access and use cases, including Super Admin, Admin, and Analyst roles.
  
• Configured GA setup for both legacy and new portals.
  
• Monthly departmental Google Analytics reports.
  
• Integrated website and social media data in Power BI with full dimensional access.
  
• Defined GA role hierarchy with appropriate permissions.
  

Qualification Requirements

• NQF Level 5 or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development.
  

• Advanced proficiency in data visualization tools such as Power BI, Google Analytics, or Google Data Studio (minimum 2 years).
  
• Strong knowledge of SEO optimization and web analytics (minimum 2 years).
  
• Ability to produce SEO reports showing website ranking improvements.
  
• Ability to produce Google Analytics reports showing website traffic information.
  

• Minimum of 2 years’ experience in maintaining, configuring, and optimizing Google Analytics.
  

Business Segment: Business & Commercial Banking

Location: ZA, GP, Johannesburg, Baker Street 30

To unlock revenue & efficiency opportunities through effective data management & analysis, turning large and complex data sets into clear and actionable insights, streamlining reporting, and developing clearer ways of visualizing the most important metrics and trends. The role requires proactively seeking fresh insights and opportunities, as well as developing and managing governance around data collection, data management & reporting for the digital marketing function as it relates to, but is not limited to, Digital, Social & Ecommerce.

Experience Required

Integrated Marketing - Digital Marketing
Brand & Marketing
5-7 years
Advanced in-depth knowledge of marketing technology. Required to be digitally savvy, especially regarding digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.

The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in-country according to global trends. Understanding key target audiences to make key strategic recommendations.

• Developing Strategies
• Directing People
• Empowering Individuals
• Analysing and Interpreting Information
• Compliance
• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management
• Stakeholder Management

This is a REMOTE- based role: Our client in the Wellness space, seeks a strong digital and creative person to Head up their Digital Marketing. and drive marketing efforts from within their business. Someone who can take ownership, analyse what’s working, and execute what’s next!

Requirements:

• 5+ years of experience in digital marketing with strong expertise in:
  • Meta Business Suite
  • Google Analytics 4 (GA4) and performance dashboards
  • SEO strategy and implementation
• Strong analytical mindset; confident interpreting data and turning it into actionable insight.
• Strategic thinker with a hands-on attitude and entrepreneurial spirit.
• Proven experience working independently in a fast-paced, high-growth environment.
• Bonus: Experience with wellness, eCommerce, or health-

1. Follow the link to our jobseeker’s page -
2. Search for the job title.
3. Click apply to submit your CV.

• 5+ years of experience in digital marketing with strong expertise in:
  • Meta Business Suite
  • Google Analytics 4 (GA4) and performance dashboards
  • SEO strategy and implementation
• Strong analytical mindset; confident interpreting data and turning it into actionable insight.
• Strategic thinker with a hands-on attitude and entrepreneurial spirit.
• Proven experience working independently in a fast-paced, high-growth environment.
• Bonus: Experience with wellness, eCommerce, or health-

R25000 R3000 depending on experience

We are seeking a talented Digital Marketing & Design Coordinator to support the Head of Marketing in managing all aspects of digital marketing and communication. This role will involve a combination of content creation, social media management, digital strategy, and design work to promote our luxury estate. MUST HAVE LUXURY digital marketing experience.

RESPONSIBILITIES

Content Creation & Copy Editing

• Write, review, edit, and update marketing content across various platforms.
• Assist the creative team in designing promotional materials.
• Bring fresh, creative ideas for future content to promote the estate.

Digital Marketing

• Prepare and publish content on digital platforms.
• Schedule content in alignment with global engagement strategies.
• Conduct keyword research and optimize content using SEO best practices.
• Engage with customers on social media, respond to inquiries, and promote brand initiatives.
• Monitor social media and website metrics to track engagement and performance.
• Work with marketing and design teams to create visually compelling content.
• Measure web traffic and analyze conversion rates, bounce rates, and other relevant data.
• Develop and deliver creative social media content across platforms like LinkedIn, Facebook, Instagram, and Pinterest.
• Manage day-to-day handling of social media channels and content scheduling.
• Create multimedia content (or outsource effectively) for diverse platforms.
• Launch campaigns to promote the estates brand and engage with key influencers.
• Conduct audience research and foster community interaction on social media platforms.
• Track, analyse, and report on social media performance using tools like Google Analytics.

Design

• Create collateral including graphic design, logos, brochures, advertisements, and press releases using InDesign.
• Coordinate with external design and print partners to meet production deadlines.
• Collaborate with all departments to fulfil their design needs.

Communication & Administrative Support

• Coordinate and manage all printed collateral across the estate.
• Ensure monthly stock takes and maintain collateral levels.
• Coordinate with media and handle press clippings and feature administration.
• Assist with organizing estate photo and video shoots.
• Help manage communications with local tourism offices, press offices, and partner organizations.
• Organize and update estate brand information for media requests.
• Provide ongoing support regarding brand guidelines and updates to internal departments.
• Assist in managing the Marketing & PR diary and ensure smooth operation of marketing projects.

MAIN REQUIREMENTS

• Relevant qualification in Marketing / Advertising or equivalent.
• 1-2 years of previous experience in a similar role.
• Previous design experience with proficiency in InDesign, Photoshop, and Illustrator.
• Own reliable transport
• Active on social media and knowledgeable about CMS.
• Excellent copywriting and editing skills.
• Highly organized with strong attention to detail.
• Proficient in project management and strong computer literacy.
• Knowledge of web analytics tools (e.g., Google Analytics).
• Strong presentation skills and excellent interpersonal communication.
• Ability to maintain professional relationships across all departments.
• Flexibility and accountability in a fast-paced environment.

If you are passionate about digital marketing, design, and working in a luxury hospitality environment, apply now to join our team. Help us showcase the beauty and elegance of our estate through engaging content and innovative digital strategies.

About Us:

We are a multi-brand organisation operating across the UK and South Africa, with specialised expertise in finance and recruitment sectors. Our in-house marketing department functions as a full-service agency, providing comprehensive digital marketing support across our B2B brands.

About the role:
We are seeking a tech-savvy Digital Marketing Executive to join our growing marketing team in Cape Town, South Africa. In this multifaceted role, you will play a key part in our inbound marketing efforts. This role will oversee all digital marketing channels while leveraging innovative technologies and AI tools to drive business growth through effective inbound strategies.

Key Responsibilities:

Manage all inbound digital marketing channels including social media, PR, content marketing, SEO, web development, and paid advertising.

Develop and implement comprehensive digital marketing strategies aligned with business objectives

Lead content creation and management across digital platforms.

Oversee website optimisation and SEO to improve visibility and traffic, this will include leveraging AI tools to create SEO-optimised web and online content.

Manage paid digital advertising campaigns to maximize ROI.

Coordinate with internal team members to achieve inbound marketing goals and implement inbound strategy.

Create and deliver weekly and monthly performance reports.

Stay current with digital marketing trends, tools, and technologies.

Implement AI and automation tools for reporting, content creation, and optimisation.

Requirements

Proven experience in digital marketing with a focus on B2B inbound strategies

Strong understanding of digital marketing channels including social media, content marketing, SEO, and paid advertising

Proficiency with digital marketing analytics and reporting tools

Experience with AI tools and other tools for content creation, optimisation, and reporting.

Knowledge of basic graphic design principles and visual content creation.

Project management and team coordination skills.

Analytical thinking and data-driven decision-making.

Innovative mindset with the ability to identify and leverage emerging trends.

Technical Skills

Knowledge and understanding of the use of AI tools in inbound marketing

Experience with SEO and SEM tools.

Proficiency with social media management platforms.

Knowledge of content management systems

Understanding of basic web development.

Experience with digital analytics platforms.

Familiarity with AI tools for content creation, visual and written.

Basic graphic design capabilities or understanding

The opportunity to play a key role in a growing and dynamic marketing team.

Work in a collaborative and fast-paced environment.

Competitive salary and benefits package.

Hybrid - more in-office than not

Quarterly performance-based bonus

Company transport

Medical Aid after 1-year service

Complementary breakfast and fruit in office daily

My client is a U.K. based firm helping people and brands achieve their full potential. They have a team that has become the jealously guarded secret for a number of successful existing and start-up brands. They are looking for a fully remote brand performance specialist to join their fast-growing team and provide great training.

COMPANY:

Their team is behind a number of Amazon’s success stories, working closely with brands to develop and deliver their digital marketplace strategy. They consult, advise, strategise, and deliver high growth results in some of the most competitive consumer markets. They are growing rapidly and are looking for the right people to join our team.

ABOUT THE ROLE:

They are looking for someone to join our Brand Performance Team (Preferably an Economics, Psychology or Mathematics graduate). You’ll have exposure to a full breadth of our client base, with new challenges every day. With real responsibility – your opinions and decisions will count! Your role will include:

• Developing and implementing digital marketing strategies
• Creating and optimising listings
• Identifying new opportunities
• Driving traffic through Digital Marketing Campaigns
• Crunching data and looking for insights
• Managing digital marketplace accounts across the UK, Europe, the US and further afield
• Liaising and resolving issues with Amazon
• Customer care (something really important to us!);
• Researching keywords and competitors
• Presenting to and training clients' teams
• Other tasks that arise in the day-to-day running of a fast-growing business!

ABOUT YOU:

A 2:1 or above in a Mathematics/Economics/Psychology related degree. Experience isn’t essential, but the right attitude is absolutely essential. You will receive industry-leading training from two recognised Amazon entrepreneurs and our experienced management team, so you’ll have a chance to learn everything you need to know. What will be most important is your attitude and entrepreneurial skills.

You should:

• Have a strong analytical mind and be comfortable with numbers. Current team members include economics, mathematics, consumer psychology, and law graduates.
• Have an instinct for what makes people want to buy products online;
• Enjoy the competitive nature of selling online – our success will be objectively measured in sales rankings on Amazon and sales volumes. You should enjoy trying to do better than before;
• Be skilled at Office Suite, particularly Excel and Word – you need to know your pivot tables and =vlookups, or be sharp enough to learn them on your own;
• Use initiative and problem-solve – if issues come up, are you going to be able to use your own initiative to find a solution or will you need someone to find a solution for you? We want problem-solvers;
• Be a brand champion – you understand the value of a strong brand and will quickly get to grips with our brand world and ensure everything you do sits within it;
• Have keen interpersonal skills and an ability to relate to people from diverse backgrounds;
• Demonstrate an ability to think outside the box, innovate, and think creatively.

SALARY: Depending on experience

LOCATION: Fully remote team! You can work from a beach, café or home! Plus, every now and then we meet up for some fun and training.