434 Social Media Director jobs in South Africa
Senior Digital Content Marketing Manager
Posted 17 days ago
Job Viewed
Job Description
Who are we
We are a high-performing, fast-moving digital marketing team that helps creators and brands grow their digital presence and drive meaningful audience engagement. With a focus on short-form video content, we operate in a high-trust environment built on autonomy, creativity, and measurable results. No micromanagement. No fluff. Just smart, strategic work that delivers impact.
Who are we looking for
A confident and creative Senior Marketing Manager who knows how to make content go viral. You have a sharp understanding of what performs on TikTok and Instagram Reels, backed by real-world experience managing content and growing audiences. You bring both creative flair and data-driven thinking, with the ability to take full ownership of the process—from concept to performance analysis. You thrive in fast-paced environments, love working independently, and have a proven track record of delivering strong results.
What will you do
- Research trends, content styles, and viral hooks across TikTok and Instagram Reels
- Write engaging, platform-native scripts with strong hooks and pacing
- Brief and direct creators with confidence, providing clear shot lists and guidance
- Collaborate with internal video editors to bring content ideas to life
- Track content performance across key metrics (views, engagement, retention)
- Analyse trends and patterns to optimise future content and campaign direction
- A/B test different variables – hooks, visuals, thumbnails, outfits, text overlays
- Deliver consistently high-performing content with strong audience engagement
What do you need
- To succeed in this role, you’ll need a blend of technical, creative, and strategic skills, including:
Platform expertise
- Proven experience growing audiences through TikTok and/or Instagram Reels
- Deep understanding of platform algorithms, engagement triggers, and trends
Content strategy and creative direction
- Ability to create compelling short-form content strategies
- Skilled in writing scripts, storyboarding ideas, and briefing creators effectively
- Strong visual storytelling instincts, with an understanding of pacing, hooks, and platform-specific nuances
Performance and analytical thinking
- Ability to review content performance, extract insights, and adapt strategy
- Experience using platform analytics tools and spreadsheets for reporting
- Performance-focused mindset – you care about results and optimisation, not vanity metrics
Project management and ownership
- Strong organisational skills – able to juggle multiple content calendars and creator relationships
- High accountability – you own your role, outcomes, and communication
- Comfortable working in a remote, high-trust environment with little supervision
Soft skills and personal traits
- Fast-thinking, proactive, and not afraid to challenge ideas to improve execution
- Native fluency in TikTok and Reels culture – you understand structure, humour, and content psychology
- Clear communicator with a collaborative spirit and the ability to give and receive feedback
What success looks like
- Consistent content performance and audience growth across campaigns
- Clear, data-driven approach to improving creative output
- High-impact videos that align with platform trends and brand voice
- End-to-end ownership of content – from ideation to performance insights
What you’ll get
- Full autonomy and no micromanagement – you’ll own your process
- Remote and flexible working environment – we care about output, not hours
- Creative freedom to experiment, test, and innovate
- A fast-paced, ambitious team that values smart ideas, quick action, and high standards
Skills
- Digital marketing
- Content
- Strategy
- Generating ideas
- Trend spotting
Content Marketing Associate
Posted 3 days ago
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Job Description
Content Marketing Associate
Remote · Full-time · Reports to the Marketing Manager
A rapidly expanding men’s-health network, now spanning more than 400 clinics across the United States, is strengthening its marketing team. The organization seeks a content creator who can keep campaigns on schedule, maintain brand voice across channels, and turn performance data into clear recommendations.
Role SummaryThe Content Marketing Associate plans, produces, and publishes a steady cadence of digital assets. Each month, the associate maintains a 30-day editorial calendar, drafts blog articles and email sequences, writes social captions and SMS copy, and ensures every piece aligns with brand guidelines. Daily responsibilities include scheduling posts on LinkedIn, Instagram, TikTok, and X, preparing basic graphics or short videos in Canva or Figma, and coordinating larger creative needs with external agencies when necessary. The role also involves updating HubSpot lists, triggering nurture workflows, connecting simple automations in Zapier or Make, and logging campaign performance in Google Sheets. Weekly reports highlight traffic, engagement, and lead volume, turning raw numbers into concise, actionable insights for the broader team.
Experience & SkillsIdeal candidates bring one to two years of hands-on content production inside a CRM or marketing-automation environment—HubSpot experience is especially valuable. A portfolio that demonstrates clear, audience-focused writing is required, and at least one visual or short video sample should accompany the application. Familiarity with social-platform schedulers, comfort with lightweight design or video-editing tools, and proficiency in Excel or Google Sheets for quick data pulls are essential. Fluency in English is mandatory, while Spanish or Portuguese is considered an advantage.
First-Quarter ExpectationsWithin the first ninety days, the associate is expected to publish at least twenty-five scheduled content pieces without missing a deadline, help launch an email-and-SMS nurture sequence that opens at eighteen percent or higher with unsubscribe rates below one percent, cut manual post-scheduling time by twenty percent through improved templates or workflows, and deliver a metrics sheet that tracks traffic, engagement, and lead capture in a format the team can reference at a glance.
Why JoinThe position offers fully remote, asynchronous work, a budget for professional courses, design assets, and AI tools, and a clear growth path toward specialist or manager-level roles as the company’s marketing engine continues to scale.
#J-18808-LjbffrContent Marketing Associate
Posted 3 days ago
Job Viewed
Job Description
Remote
- Full-time
- Reports to the Marketing Manager
A rapidly expanding men’s-health network, now spanning more than 400 clinics across the United States, is strengthening its marketing team. The organization seeks a content creator who can keep campaigns on schedule, maintain brand voice across channels, and turn performance data into clear recommendations.
Role Summary
The Content Marketing Associate plans, produces, and publishes a steady cadence of digital assets. Each month, the associate maintains a 30-day editorial calendar, drafts blog articles and email sequences, writes social captions and SMS copy, and ensures every piece aligns with brand guidelines. Daily responsibilities include scheduling posts on LinkedIn, Instagram, TikTok, and X, preparing basic graphics or short videos in Canva or Figma, and coordinating larger creative needs with external agencies when necessary. The role also involves updating HubSpot lists, triggering nurture workflows, connecting simple automations in Zapier or Make, and logging campaign performance in Google Sheets. Weekly reports highlight traffic, engagement, and lead volume, turning raw numbers into concise, actionable insights for the broader team.
Experience & Skills
Ideal candidates bring one to two years of hands-on content production inside a CRM or marketing-automation environment—HubSpot experience is especially valuable. A portfolio that demonstrates clear, audience-focused writing is required, and at least one visual or short video sample should accompany the application. Familiarity with social-platform schedulers, comfort with lightweight design or video-editing tools, and proficiency in Excel or Google Sheets for quick data pulls are essential. Fluency in English is mandatory, while Spanish or Portuguese is considered an advantage.
First-Quarter Expectations
Within the first ninety days, the associate is expected to publish at least twenty-five scheduled content pieces without missing a deadline, help launch an email-and-SMS nurture sequence that opens at eighteen percent or higher with unsubscribe rates below one percent, cut manual post-scheduling time by twenty percent through improved templates or workflows, and deliver a metrics sheet that tracks traffic, engagement, and lead capture in a format the team can reference at a glance.
Why Join
The position offers fully remote, asynchronous work, a budget for professional courses, design assets, and AI tools, and a clear growth path toward specialist or manager-level roles as the company’s marketing engine continues to scale.
#J-18808-Ljbffr
Content Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
A dynamic, hands-on Content Marketing Manager in Cape Town is needed to shape and lead content efforts across digital and offline channels. This is the perfect role for a creative strategist who thrives on crafting meaningful, engaging content that builds brand awareness, connects with diverse audiences, and supports performance-driven goals.
Your key job responsibilities as the Content Marketing Manager in Cape Town, South Africa will include:
- Reporting into the Growth & Acquisition team, the Content Marketing Manager will take ownership of content strategy and execution across platforms and touchpoints.
- Developing and executing a results-driven content strategy aligned to broader marketing and growth goals.
- Creating, managing, and distributing content across web, social media, and offline channels.
- Ensuring brand consistency across all messaging, formats, and platforms.
- Collaborating closely with the Acquisition Manager to ensure content supports user acquisition and conversion goals.
- Coordinating with local teams, agencies, and freelancers to support translation and localization of content for different markets.
- Managing budgets related to offline and regional content initiatives.
- Tracking and reporting on key content KPIs, including engagement (likes, shares, time on page), brand visibility (reach, impressions, search volume), and perception metrics.
Requirements for this Content Marketing Manager job in Cape Town, South Africa :
- Proven experience in content marketing, copywriting, or brand communications (minimum of 3–5 years preferred).
- Familiarity with the iGaming space and/or African markets will be highly advantageous.
- Strong portfolio showcasing content that has driven engagement, awareness, or results.
- Experience managing external vendors, content partners, or creative agencies.
- Budget management skills with a focus on impact and ROI.
- A strategic storyteller with a sharp eye for compelling content.
- Excellent communication skills, both written and verbal.
- Proactive, highly organised, and able to manage multiple projects simultaneously.
- Flexible and adaptive – thrives in a fast-paced, ever-evolving marketing environment.
- A strong collaborator who values diverse perspectives and works well across teams.
Ready to bring stories to life and build a powerful brand voice? If you’re a creative powerhouse who understands the balance between storytelling and performance, this is your opportunity to own a brand’s narrative and make real impact. Apply now and let’s shape the future together. Kindly send your CV through to for this exciting Content Marketing Manager in Cape Town, South Africa .
#J-18808-LjbffrContent Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
Manager Director of Marketing
Type Full-time, remote
What You’ll Do
- Own a 30-day editorial calendar covering blog articles, case studies, social posts, and thought-leadership pieces.
- Draft, edit, and publish SEO-optimized content that drives qualified traffic and nurtures prospects through the funnel.
- Keep corporate social channels (LinkedIn, Instagram, TikTok, X) active, consistent, and on-brand.
- Collaborate with product and sales teams to turn subject-matter expertise into compelling stories, one-pagers, and webinar scripts.
- Design basic graphics or short video snippets in Canva, Figma, or CapCut to accompany written assets.
- Distribute content via HubSpot (or HighLevel), segmenting audiences and personalizing email workflows.
- Automate routine tasks with Zapier or Make to ensure data flows smoothly between HubSpot, Salesforce, and other tools.
- Track performance in Google Analytics and Sheets; present clear insights on traffic, engagement, and lead quality.
- Provide concise process documentation and training for sales teams in South America.
- 1–3 years producing and managing content within a modern CRM or marketing-automation platform (HubSpot strongly preferred).
- Demonstrated success running multi-channel content programs (blog, email, social).
- Familiarity with Zapier or Make for workflow automation.
- Portfolio with at least two writing samples plus one visual or video asset.
- Solid Excel/Google Sheets abilities for quick analysis and reporting.
- Fluent English; Spanish or Portuguese advantageous.
- Agency background managing multiple brand voices.
- Hands-on use of AI content tools (ChatGPT, Midjourney, Gemini, etc.).
- Basic HTML/CSS for formatting blog and email templates.
- Experience supporting recruitment-marketing or employer-branding initiatives.
- Publish a full month of scheduled content without delays.
- Launch an automated email nurture stream achieving ≥ 20 % open rate and ≤ 1 % unsubscribes.
- Increase blog organic sessions by 15 % through SEO improvements.
- Reduce content-production turnaround by 25 % via new templates and automations.
- Deliver a live dashboard summarizing traffic, engagement, and MQL generation.
- 100 % remote, async-friendly culture.
- Budget for professional courses, design assets, or AI credits.
- High-impact role—your storytelling directly fuels brand visibility and pipeline growth.
Content Marketing Manager
Posted 15 days ago
Job Viewed
Job Description
Who are we: A leading provider of digital solutions for emerging markets, offering software, platforms, marketing and financial services.
Who are we looking for: A hands-on Content Marketing Manager to lead our content strategy and production across web, social media and offline channels.
What will you do:
- Develop and execute a comprehensive content strategy aligned with marketing goals
- Create and manage content across various platforms, including website, social media and offline materials
- Ensure our branding is consistent across all channels
- Collaborate with the Acquisition Manager to align content with traffic and conversion objectives
- Coordinate with local teams, agencies and freelancers for translations and regional localisation efforts
- Manage budgets related to offline initiatives
- Monitor and report key performance indicators (KPIs) such as engagement metrics (likes, shares, comments, time on page, bounce rate), brand awareness (reach, impressions, direct traffic, brand search volume) and brand perception
What do you need:
- Minimum of 5 years of experience in content marketing or a related field
- Proven ability to develop and implement content strategies that drive engagement and brand awareness
- Experience in collaborating with cross-functional teams and managing external partners
- Budget management skills with a focus on maximising ROI
- Familiarity with iGaming and/or African markets is a significant plus
Soft skills that matter
- Creative and strategic thinker with a passion for storytelling
- Excellent communication skills, both written and verbal
- Highly organised with strong project management abilities
- Adaptable and proactive, able to navigate a dynamic marketing landscape
- Collaborative team player who values diversity and inclusivity
Content Marketing Associate
Posted today
Job Viewed
Job Description
Content Marketing Associate
Remote · Full-time · Reports to the Marketing Manager
A rapidly expanding men’s-health network, now spanning more than 400 clinics across the United States, is strengthening its marketing team. The organization seeks a content creator who can keep campaigns on schedule, maintain brand voice across channels, and turn performance data into clear recommendations.
Role SummaryThe Content Marketing Associate plans, produces, and publishes a steady cadence of digital assets. Each month, the associate maintains a 30-day editorial calendar, drafts blog articles and email sequences, writes social captions and SMS copy, and ensures every piece aligns with brand guidelines. Daily responsibilities include scheduling posts on LinkedIn, Instagram, TikTok, and X, preparing basic graphics or short videos in Canva or Figma, and coordinating larger creative needs with external agencies when necessary. The role also involves updating HubSpot lists, triggering nurture workflows, connecting simple automations in Zapier or Make, and logging campaign performance in Google Sheets. Weekly reports highlight traffic, engagement, and lead volume, turning raw numbers into concise, actionable insights for the broader team.
Experience & SkillsIdeal candidates bring one to two years of hands-on content production inside a CRM or marketing-automation environment—HubSpot experience is especially valuable. A portfolio that demonstrates clear, audience-focused writing is required, and at least one visual or short video sample should accompany the application. Familiarity with social-platform schedulers, comfort with lightweight design or video-editing tools, and proficiency in Excel or Google Sheets for quick data pulls are essential. Fluency in English is mandatory, while Spanish or Portuguese is considered an advantage.
First-Quarter ExpectationsWithin the first ninety days, the associate is expected to publish at least twenty-five scheduled content pieces without missing a deadline, help launch an email-and-SMS nurture sequence that opens at eighteen percent or higher with unsubscribe rates below one percent, cut manual post-scheduling time by twenty percent through improved templates or workflows, and deliver a metrics sheet that tracks traffic, engagement, and lead capture in a format the team can reference at a glance.
Why JoinThe position offers fully remote, asynchronous work, a budget for professional courses, design assets, and AI tools, and a clear growth path toward specialist or manager-level roles as the company’s marketing engine continues to scale.
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Account Director - Social Media Specialist
Posted 3 days ago
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Job Description
Johannesburg, Gauteng, South Africa
Brunswick Group is looking to bolster its growing Digital practice with a Social Media Account Director to join the Digital team in Johannesburg. The ideal candidate will have an active and demonstrable interest in communication alongside experience within social and digital media.
As an Account Director, you will also begin to develop a network and build relationships with clients, media, advisers, Brunswick colleagues and other stakeholders. You will work to develop your media-handling skills and have a good understanding of Brunswick’s different sectors and specialist offers and how to connect them with clients as part of our one firm offering.
The ideal candidate will have experience with:
- Digital Marketing with demonstrated experience in Social Media.
- Public relations, crisis and corporate communications.
- Be able to develop and execute social media communications strategies
- Manage Social Media Platforms (both organic and paid ads managers)
- Gather client and market insights to inform audience outreach strategies.
- Analyse social media post performance and conversation data.
- Prepare well-written, organised, and thoughtful documents and correspondence.
- Staying up to date on social media trends, monitoring all social media profiles to determine engagement.
- Understand and be adept at using all features on all social media platforms.
- Create, curate, and manage social media content aligned to client’s strategic and campaign objectives.
- Use analytics to track social media campaigns’ key performance metrics to extract compelling insights and maximise results.
- Write a range of copy (taglines, pinned comments, descriptions, etc.) across various social media platforms.
- Coordinate and show demonstrated ability to lead the production of videos with editors to ensure the relevance and regularity of the content.
- Strategise to drive key client business objectives through social media via engagement, reach, views, etc.
- Define and challenge the content strategies of your clients, based on the data obtained through social platform business managers or 3rd party tools.
- Express a point of view in a thoughtful manner; able to analyse and distil complex information.
- Use good judgment in deciding what information should be shared and what should not; exercise discretion.
- Act as a copy editor for client’s social media and community managers, checking adherence to guidelines, spelling, grammar, etc
- Willingly assume and actively pursue additional responsibility and role on the team; take initiative.
- Keep colleagues informed of project status; develop action plans/meeting notes as appropriate
- Demonstrate curiosity and awareness of current and relevant global issues.
- Actively seek out or accepts assignments that represent learning opportunities and provide professional growth.
- Willingly accept suggestions for improvement; seek feedback and constructive criticism.
- Attend and engage in internal learning opportunities and training sessions
- Guide executives and assistants in effectively supporting accounts.
- Work to develop a solid understanding of different sectors and specialist offers.
- Ensure all logistics for client meetings and events are executed smoothly and manage upwards to ensure Brunswick delivers on time and above expectation.
- Begin to develop an advisory voice informed by research, experience and awareness of market trends and events.
- Nurture a network amongst peers inside and outside the firm, providing valuable insight for the firm and for clients.
Knowledge, Skills, and Competencies
- Experience using digital tools and social media to achieve communications objectives.
- Three - five years of relevant work experience within social media
- Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximise results
- Experience leveraging and measuring efforts on social media platforms to achieve business objectives, including LinkedIn, Facebook, Twitter, Instagram, Google and other new media (both paid and organic).
- Working knowledge of digital tools including a monitoring / analytics system (such as Brandwatch, Radian6, Sysomos, Sprinklr or Spredfast; Facebook and Google analytics).
- Ability to develop well thought out analytic reports highlighting performance, insights and recommendations that serve business and communication objectives.
- Robust personal experience with social media a plus, but not required (e.g. a blog, Twitter account, etc.).
- Ability to operate in fast pace, client service environment.
- Exceptional research, writing and communication skills.
- Ability to quickly adapt content to suit different publication channels.
- Ability to multitask and prioritize.
- Interest in financial and business issues.
- Problem-solving skills and detail orientation.
- Self-motivated.
- Ability to exhibit discretion with confidential client matters.
- An understanding of financial terminology a plus.
- Experience with design programs preferred, but not required (Adobe, Photoshop, InDesign).
Brunswick is a global advisory firm. We help companies tackle high-stakes issues, navigate complex stakeholder relationships, and deliver high-impact outcomes.
Our clients value our ability to anticipate, shape, and respond to the key players and forces in the financial and investment arena, regulatory and geopolitical universe, NGO community, workforce and beyond. They rely on us for deep experience, fresh perspectives and original thinking. So, in Brunswick you will find an exceptional range of experience and talent with a rich mix of backgrounds. From the beginning, we have prioritized attracting, developing, and retaining the best professionals in the industry, united by a culture of inclusivity, excellence, and intellectual curiosity.
Founded in 1987 in London, the firm has organically grown to 27 offices in 18 countries across the Americas, Europe, Middle East, Africa, Asia and Australia. We operate as a “one-firm firm” with no individual profit centers. This allows us to assemble fully integrated, bespoke teams for each client, able to draw on the full resources of Brunswick anywhere in the world.
Brunswick is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, color, national origin, gender, sexual orientation, age, disability, pregnancy, genetic information, or any other status protected by applicable law.
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#J-18808-LjbffrContent marketing team manager
Posted 3 days ago
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Job Description
Canonical Cape Town, Western Cape, South Africa
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Canonical Cape Town, Western Cape, South Africa
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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder led, profitable and growing.
We are looking for an outstanding content marketing team manager to lead our content efforts and manage a team of brilliant writers and content strategists. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience optimizing content processes, coaching others on their narrative skills and building brand authority. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration.
This role reports to the Director of Communications.
Location: This role is home based in the EMEA region.
What your day will look like
- Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
- Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
- Ensure content quality, consistency and brand alignment in everything we produce.
- Collaborate with our web and growth engineering teams to optimize content for search engines, building on proven SEO expertise.
- Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
- Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
- Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.
- At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead.
- Proven experience creating authoritative and engaging content. Portfolio of written work required.
- Applied knowledge of SEO, experience with SEO tools and SEO-driven content calendars.
- Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
- Bachelor's degree in marketing, communications or a relevant discipline.
- Someone who is passionate about technology and open source.
- A problem solver: you don't shy away from taking on challenges and see projects through to completion.
- Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises.
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
Fully remote working environment - we've been working remotely since 2004!
Personal learning and development budget of 2,000 USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental Leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at 'sprints'
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Software Development
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#J-18808-LjbffrContent Marketing Manager - EMEA
Posted 3 days ago
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Job Description
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the job
As Content Marketing Manager in EMEA, you will be a key member of a dynamic, high-performingmarketing team, responsible for shaping and executing a powerful, integrated content marketingstrategy to build Collinson’s position as the strategic partner and value driver for clients and partners,and unique travel experiences for consumers.
In this role, you will lead the development, management, and delivery of a compelling contentmarketing strategy across key audiences. Working closely with regional and global marketing teams,business stakeholders, and specialist agencies, you will oversee the creation and distribution of high-impact, audience-centric content across multiple channels, including earned, owned, and paid media.
This role demands a strategic content marketer with a talent for storytelling, proven experience inB2B2C environments, and a passion for creating impactful, audience-driven content that drives brandrelevance and deepens engagement across diverse markets.
Key Responsibilities
Content Strategy & Planning
· Develop and execute a regional content marketing strategy aligned with global brand positioning, regional business goals, and market-specific insights.
· Collaborate with regional marketing across growth and lifecycle, as well as cross functionalteams to align content initiatives with key campaigns, launches, and regional objectives.
· Identify and cultivate high-impact content partnerships with leading industry bodies, business,travel and luxury lifestyle publishers, and associations.
· Adapt and localise global content and campaigns for EMEA audiences, ensuring culturalresonance and market relevance.
Content Creation & Management
· Create, commission, and manage high-quality content across formats including but not limitedto thought leadership articles, press releases, eBooks, case studies, videos, infographics etc.
· Ensure content reflects brand tone of voice, values, and is optimised for SEO, engagement,and conversion.
· Manage regional agencies, media outlets, freelance writers, and creative/association partnersto deliver content needs and secure impactful media coverage.
· Maintain an “always-on” content marketing calendar aligned with business priorities to drive demand generation, nurture leads across the funnel with persona-targeted content and reinforce brand positioning.
· Develop and execute a proactive regional PR strategy that enhances the reputation of the Collinson and Priority Pass brands. Channel Management & Distribution
· Plan and manage content distribution across owned (web, email, social), earned (PR), and paid channels in EMEA.
· Work closely with social media and digital teams to execute, boost reach and visibility of regional content.
· Identify and leverage key industry and partner platforms for regional thought leadership and amplification.
Performance Measurement & Reporting
· Define and track KPIs for content strategy and performance
· Use tools to track, analyse, and report on the effectiveness of content and PR activity, demonstrating ROI, reach, engagement, and contribution to business outcomes.
· Provide regular updates and insight reports to key internal stakeholders across the business.
Stakeholder Collaboration & Relationship Building
· Foster strong working relationships with global and regional marketing teams, EMEA leadership, and cross-functional teams, ensuring alignment of messaging, campaigns, and communications priorities.
· Act as the regional content lead, collaborating with global brand/content teams to ensure alignment.
· Champion content excellence across the region, advising on messaging, storytelling, and best practices.
Knowledge, skills and experience required
· 6–8 years’ experience in content marketing, marketing communications, or a relateddiscipline, ideally within a regional or global B2B2C environment.
· Exceptional written and verbal communication skills in English, with a strong portfoliodemonstrating the ability to craft compelling content across multiple formats (e.g. articles,social, thought leadership, video scripts, campaign copy).
· Proven track record in delivering omni-channel content marketing campaigns—includingsocial media, PR, thought leadership, partnerships, and digital content that supports brandand commercial objectives.
· Strong project and stakeholder management skills, with the ability to prioritise, collaborateacross functions, and deliver high-quality work to tight deadlines.
· Meticulous attention to detail, ensuring clarity, consistency, and accuracy across allcommunications and channels.
· A genuine passion for storytelling, content strategy, and audience engagement, with acommercial lens and brand-led mindset.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
If you need any extra support throughout the interview process, then please email us at