SEO Analyst/Specialist
Posted 7 days ago
Job Viewed
Job Description
Do you take ownership, embrace challenges, and love problem-solving? Why did the SEO cross the road? If your answer was “to get hit by traffic,” then we want you in our team. Cartrack is looking for candidates to join our vibrant and fast-growing team. We’re a world-leading smart mobility Software-as-a-Service tech company with over 2,350,000 subscribers across 23 countries, and we’re looking for an SEO Warrior to join us!
We value your uniqueness and diversity of background to add to our culture. We are a community!
Responsibilities:- Conduct keyword research using various tools (like Keyword Planner, SEMRUSH, and Moz)
- Analyze keywords and SEO techniques used by competitors
- Perform competitive analysis and identify content gaps
- Implement tracking to identify areas of success and improvement
- Update older content and add effective calls to action (CTAs) to enhance user engagement
- Implement link-building strategies and manage backlinks to build online authority
- Stay updated with SEO trends, tools, and best practices
- Experience with Google Analytics, Optimize, Tag Manager, and other Google Suite tools
- Familiarity with keyword research and management tools
- Understanding of ranking factors and SEO practices
- Strong analytical skills
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#J-18808-Ljbffrseo analyst/specialist
Posted today
Job Viewed
Job Description
Listing reference: cartr_
Listing status: Online
Apply by: 29 August 2025
Position summary
Industry: IT & Internet
Job category: Strategic marketing
Location: Rosebank
Contract: Permanent
EE position: No
Introduction
Do you take ownership, embrace challenges and love problem-solving? Why did the SEO cross the road? If your answer was "to get hit by traffic" then we want you in our team. Cartrack is looking for candidates who want to join our vibrant and fast-growing team. We're a world-leading smart mobility Software-as-a-Service tech company with over 2,350,000 subscribers across 23 countries, and we're looking for an SEO Warrior to join our team We don't want you to just fit into our culture, we want your uniqueness and diversity of background to add to it. We are a community
Job description
- Conduct keyword research using various tools (like Keyword Planner, SEMRUSH and Moz)
- Analyze keywords and SEO techniques used by competitors
- Perform competitive analysis and identify gaps in our content
- Implementing proficient tracking to pinpoint areas of success and improvement
- Update older content and add effective calls to action (CTAs) to improve user engagement
- Implement link building strategies and manage backlinks to build online authority
Follow SEO trends and stay up-to-date with new tools and practices
Minimum requirements
- Experience within Google Analytics, Optimize, Tag Manager and other Google Suite tools
- Familiarity with keyword research and management tools
- Understanding of ranking factors and search engine optimization practices
- Stong analytical skills
SEO Specialist
Posted 25 days ago
Job Viewed
Job Description
Redheads Engineering Solutions is currently partnering with one of our clients in the recruitment of a dynamic SEO Specialist.
If you're a seasoned SEO professional with a Google Analytics qualification, global experience, and a passion for delivering exceptional results, this is the opportunity you've been waiting for!
Duties & Responsibilities- Conduct thorough keyword research and mapping
- Develop and implement effective content strategies
- Execute on-page optimisation and eCommerce optimisation
- Perform local SEO activities
- Conduct content reviews and gap analysis
- Conduct full technical SEO audits with recommendations and implementation
- Site speed audits and recommendations
- Provide monthly reporting and data insights
- Present findings to clients and contribute to strategic direction
- Build and edit websites using mainstream CMSs
- In-depth knowledge of Google Analytics (GAIQ required)
- Proficiency in Screaming Frog and Google Search Console
- Familiarity with common CMS platforms (WordPress, Magento, etc.)
- Strong understanding of site architecture and content models
- Exposure to A/B testing and Google Optimize
- 3+ years of experience in the SEO field
- Solid HTML knowledge
- Familiarity with SEO tools and platforms
- Experience working with large data sets
- Exceptional organisational and prioritisation skills
- Strong problem-solving skills and proactive nature
- Ability to work independently and collaboratively
- High attention to detail
- Aptitude for developing and maintaining relationships
- Willingness to learn and upskill based on business needs
- Personalised career development plan
- Competitive salary package
- Growth opportunities within a multinational agency
Redheads Engineering Solutions (Pty) Ltd
Sanet Snooke
Unit C2, Office @ Nature , 500 Botterklapper Str.
0041 The Willows, Pretoria
SEO Strategist / Head of SEO
Posted 10 days ago
Job Viewed
Job Description
We are seeking a highly skilled and visionary SEO Strategist / Head of SEO to define and lead our search growth roadmap. In this senior role, you will be responsible for setting the overall SEO direction, prioritizing initiatives that drive business impact, and aligning organic growth efforts with company-wide objectives.
As a T-shaped marketer, you will combine deep SEO expertise with a broad understanding of marketing, analytics, and digital growth. You will work closely with leadership, product, design, content, and development teams to ensure SEO is embedded across every function of the business. The ideal candidate is both analytical and creative, capable of developing data-driven strategies while inspiring cross-functional teams to execute at the highest level.
OverviewWe are seeking a highly skilled and visionary SEO Strategist / Head of SEO to set the overall SEO direction, lead the growth roadmap, and align organic growth with company objectives.
Responsibilities- Strategy & Leadership
Define the organization’s SEO vision, long-term growth roadmap, and execution strategy.
Design and implement comprehensive SEO initiatives across technical SEO, content strategy, link-building, and experimentation.
Evaluate and prioritize opportunities based on ROI, complexity, and competitive landscape.
Align SEO objectives with overarching business KPIs, including marketing qualified leads (MQLs), customer acquisition cost (CAC), annual recurring revenue (ARR), and pipeline velocity.
Continuously monitor search engine trends, algorithm updates, and industry best practices to maintain a competitive advantage.
Champion SEO within the organization, ensuring buy-in from stakeholders and visibility at the leadership level.
- Cross-Functional Collaboration
Partner with product and development teams to ensure SEO requirements are factored into platform architecture, site migrations, and new feature rollouts.
Work with content and editorial teams to build a scalable framework for keyword-driven, high-performing content.
Collaborate with design and UX / UI teams to ensure website changes and new templates support both usability and SEO performance.
Align closely with marketing and demand generation teams to integrate SEO into campaigns, events, and broader growth initiatives.
Build strong relationships across departments to foster a culture where SEO is considered a critical growth lever, not a siloed function.
- Performance Tracking & Reporting
Establish a robust measurement framework for SEO, defining clear KPIs and success benchmarks.
Use advanced analytics tools (GA4, Google Search Console, Ahrefs, SEMrush, Looker Studio) to monitor performance, identify opportunities, and track progress.
Deliver detailed reporting to leadership on keyword growth, traffic trends, conversion impact, and revenue attribution from SEO.
Translate complex SEO data into actionable insights and recommendations that can be easily understood by non-technical stakeholders.
Identify gaps in analytics or reporting and collaborate with data teams to enhance measurement accuracy.
- Team & Vendor Management
Build and lead an SEO team (in-house or distributed), ensuring a balance of technical expertise, content strategy, and off-page authority building.
Manage external SEO agencies, freelancers, or consultants, ensuring alignment with internal goals and quality standards.
Mentor and upskill team members across departments, fostering greater SEO literacy throughout the organization.
Must-Haves
4+ years of proven SEO strategy and leadership experience, ideally in a tech-driven environment.
Demonstrated track record of scaling organic channels to deliver measurable business results (e.g., revenue growth, lead generation, or market expansion).
Strong analytical skills with the ability to interpret large datasets and make data-driven decisions.
Proficiency in SEO and analytics platforms, including GA4, Google Search Console, Ahrefs, SEMrush, Moz, and Looker Studio.
Excellent communication, leadership, and stakeholder management skills, with the ability to influence executives and cross-functional peers.
Deep understanding of how SEO intersects with broader marketing, product, and sales strategies.
Nice-to-Haves
Experience managing SEO at scale for international or enterprise-level websites.
Familiarity with CRO (Conversion Rate Optimization), paid media, and marketing automation tools.
Hands-on experience with technical SEO concepts such as schema markup, JavaScript rendering, and Core Web Vitals.
Background in leading distributed teams or managing agency partnerships.
This is a rare opportunity to take ownership of a mission-critical growth channel at a pivotal stage in our company’s expansion. As Head of SEO, you will shape not only our search performance but also how SEO informs and strengthens the broader go-to-market strategy. You will be empowered to make high-level decisions, experiment with innovative approaches, and directly impact the scalability of our business.
#J-18808-LjbffrSEO Strategist / Head of SEO
Posted 10 days ago
Job Viewed
Job Description
Overview
We are seeking a highly skilled and visionary SEO Strategist / Head of SEO to define and lead our search growth roadmap. In this senior role, you will be responsible for setting the overall SEO direction, prioritizing initiatives that drive business impact, and aligning organic growth efforts with company-wide objectives.
As a T-shaped marketer, you will combine deep SEO expertise with a broad understanding of marketing, analytics, and digital growth. You will work closely with leadership, product, design, content, and development teams to ensure SEO is embedded across every function of the business. The ideal candidate is both analytical and creative, capable of developing data-driven strategies while inspiring cross-functional teams to execute at the highest level.
Responsibilities- Strategy & Leadership
Define the organization’s SEO vision, long-term growth roadmap, and execution strategy.
Design and implement comprehensive SEO initiatives across technical SEO, content strategy, link-building, and experimentation.
Evaluate and prioritize opportunities based on ROI, complexity, and competitive landscape.
Align SEO objectives with overarching business KPIs, including marketing qualified leads (MQLs), customer acquisition cost (CAC), annual recurring revenue (ARR), and pipeline velocity.
Continuously monitor search engine trends, algorithm updates, and industry best practices to maintain a competitive advantage.
Champion SEO within the organization, ensuring buy-in from stakeholders and visibility at the leadership level. - Cross-Functional Collaboration
Partner with product and development teams to ensure SEO requirements are factored into platform architecture, site migrations, and new feature rollouts.
Work with content and editorial teams to build a scalable framework for keyword-driven, high-performing content.
Collaborate with design and UX / UI teams to ensure website changes and new templates support both usability and SEO performance.
Align closely with marketing and demand generation teams to integrate SEO into campaigns, events, and broader growth initiatives.
Build strong relationships across departments to foster a culture where SEO is considered a critical growth lever, not a siloed function. - Performance Tracking & Reporting
Establish a robust measurement framework for SEO, defining clear KPIs and success benchmarks.
Use advanced analytics tools (GA4, Google Search Console, Ahrefs, SEMrush, Looker Studio) to monitor performance, identify opportunities, and track progress.
Deliver detailed reporting to leadership on keyword growth, traffic trends, conversion impact, and revenue attribution from SEO.
Translate complex SEO data into actionable insights and recommendations that can be easily understood by non-technical stakeholders.
Identify gaps in analytics or reporting and collaborate with data teams to enhance measurement accuracy. - Team & Vendor Management
Build and lead an SEO team (in-house or distributed), ensuring a balance of technical expertise, content strategy, and off-page authority building.
Manage external SEO agencies, freelancers, or consultants, ensuring alignment with internal goals and quality standards.
Mentor and upskill team members across departments, fostering greater SEO literacy throughout the organization.
Must-Haves
- 4+ years of proven SEO strategy and leadership experience, ideally in a tech-driven environment.
- Demonstrated track record of scaling organic channels to deliver measurable business results (e.g., revenue growth, lead generation, or market expansion).
- Strong analytical skills with the ability to interpret large datasets and make data-driven decisions.
- Proficiency in SEO and analytics platforms, including GA4, Google Search Console, Ahrefs, SEMrush, Moz, and Looker Studio.
- Excellent communication, leadership, and stakeholder management skills, with the ability to influence executives and cross-functional peers.
- Deep understanding of how SEO intersects with broader marketing, product, and sales strategies.
Nice-to-Haves
- Experience managing SEO at scale for international or enterprise-level websites.
- Familiarity with CRO (Conversion Rate Optimization), paid media, and marketing automation tools.
- Hands-on experience with technical SEO concepts such as schema markup, JavaScript rendering, and Core Web Vitals.
- Background in leading distributed teams or managing agency partnerships.
This is a rare opportunity to take ownership of a mission-critical growth channel at a pivotal stage in our company’s expansion. As Head of SEO, you will shape not only our search performance but also how SEO informs and strengthens the broader go-to-market strategy. You will be empowered to make high-level decisions, experiment with innovative approaches, and directly impact the scalability of our business.
#J-18808-LjbffrSEO Manager
Posted 5 days ago
Job Viewed
Job Description
Our client is a group of hardcore problem-solving, status-quo breaking, out-of-the-box thinking, genius digital bad-asses breaking out the creative solutions with a vengeance and the passion of a thousand suns. More specifically, they are a digital marketing agency with a special focus on high-end digital marketing for law firms, and they are the BEST at what they do!
They're headquartered in Philadelphia, PA, with team members across the United States, Mexico, Argentina, and Colombia. They have a small yet growing team that is committed to working hard to make sure their clients are successful.
They're looking for other highly motivated and driven people who want to grow personally, professionally, and financially—all while making a positive impact for their clients.
Is that you? Who we're looking for: We are looking for an exceptional SEO Manager to help law firms dominate the search rankings and drive high-intent traffic that turns into leads and cases! In this remote role, you will be critical in supporting, growing, and enhancing client relationships while executing data-driven SEO strategies.
You'll own and optimize SEO strategies, work closely with content and technical teams, and drive measurable results.
You will report to our VP, Client Strategy.
Core Responsibilities:- Develop and execute SEO strategy for law firm clients in collaboration with our VP of Client Strategy.
- This includes on-page SEO, off-page SEO, and technical SEO.
- Conduct in-depth keyword research to identify high-intent, case-generating opportunities.
- Optimize website performance through technical SEO audits, schema markup, and site structure improvements.
- Improve local SEO visibility, including Google Business Profile optimizations, local citations, and reviews management.
- Collaborate with content teams to develop high-quality, optimized content that ranks and converts.
- Monitor and analyze SEO performance metrics using Google Analytics, Google Search Console, and other SEO tools.
- Identify new growth opportunities and proactively recommend and implement high-impact SEO strategies.
- Manage recurring client tasks and ad hoc requests using project management software (ClickUp).
- Deliver monthly reporting insights and recommendations to our Client Success Manager (CSM) for client presentations.
- Stay ahead of industry trends and SEO algorithm updates, implementing best practices for sustainable growth.
- Support sales efforts by providing SEO audits and assessments for potential clients.
Your success will be measured by:
- Lead KPIs: Keyword rankings growth (tracking progress for primary target keywords), Organic traffic growth (year-over-year and month-over-month trends), Local SEO visibility improvements (Google Business Profile insights, local pack rankings), Backlink acquisition success (quality and relevance of new backlinks).
- Lag KPIs: Client ROI/results (organic leads, case volume, revenue impact), Client retention rate (churn rate).
You are equal parts strategist and executor—someone who can think big-picture but also get in the weeds and make things happen.
Important personality traits:
- Proactive: You don't wait to be told what to do—you find opportunities and take action.
- Detail-Oriented: You're obsessed with getting SEO right and know that small changes can make a big impact.
- Results-Driven: You are motivated by seeing your SEO efforts turn into leads and revenue for clients.
- Resilient: Algorithm updates and SEO challenges don't scare you—you adapt, test, and improve.
- 4-year bachelor's degree in marketing, business, communications, or a related field.
- 5+ years of SEO experience, preferably in an agency setting.
- 3+ years of experience working with law firm SEO (personal injury, criminal defense, family law, etc.).
- Deep knowledge of SEO best practices, including technical SEO, on-page SEO, and link-building.
- Proficiency in SEO tools, such as Ahrefs, SEMrush, Google Analytics, Google Search Console, and Screaming Frog.
- Experience with Google Business Profile and local SEO strategies.
- Experience with ClickUp, Salesforce, and/or HubSpot is a plus.
- Communication Skills: You can clearly articulate SEO strategies and insights in a way that makes sense to clients and team members.
- SEO Strategy & Execution: You're an SEO expert who knows how to rank websites and drive meaningful organic traffic.
- Analytical Thinking: You thrive on data and know how to interpret SEO analytics to inform strategic decisions.
- Problem Solving: You figure things out on your own, take initiative, and bring solutions, not just problems.
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
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SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization