2,032 Search Engine Marketing jobs in South Africa
Search Engine Marketing Specialist
Posted today
Job Viewed
Job Description
Job Title:
PPC SPECALIST (Pay Per Click)
Location:
Cape Town - Southern Suburbs
(**NOT REMOTE)
Gross Monthly Salary:
R40k - R55k (experience depending)
ABOUT THE ROLE
The
PPC Marketing Specialist
will be responsible for
driving paid media strategies
and executing PPC campaigns that deliver strong ROI, conversions, and brand growth. The role will be
90% PPC
focused and
10% competitor reporting
, with occasional basic design tasks.
This position requires an analytical and creative marketing professional who can balance strategy, execution, and reporting — while keeping MediPet's unique voice and purpose at the heart of every campaign.
Key Responsibilities
PPC Focus (90%)
- Work off the annual marketing strategy, setting goals and metrics through competitive research, testing, benchmarking, and results analysis.
- Build campaigns in collaboration with the broader marketing team, leveraging their content and SEO efforts.
- Create a 12-month PPC calendar to support planning.
- Present plans to the Head of Marketing for approval, update monthly, and refine based on results.
- Design and write compelling copy for PPC ads, aligned with brand CI.
- Build brand awareness, loyalty, and positive user relationships through PPC and paid social campaigns.
- Collaborate with influencers to develop
UGC (user-generated content)
for campaigns. - Capture, analyse, and report monthly on campaign data, insights, and learnings.
- Refine strategies continuously, based on data and testing.
Competitor Reporting (10%)
- Monitor competitor activity, global trends, industry news, and vet-related content.
- Compile and share competitor reports, identifying opportunities to adapt strategy.
General Responsibilities
- Shared social media moderation (weekends & public holidays).
- Maintain strong knowledge of MediPet's cover, terms & conditions, differentiators, UVPs, and performance stats.
- Maintain knowledge of competitors' products, Ts & Cs, differentiators, UVPs, and performance.
- Stay updated with innovations in PPC, social media, and marketing technology.
Goals of the Role
- Meet and exceed
conversion targets
at the lowest possible
CPA (Cost Per Acquisition)
. - Build and maintain
brand awareness
. - Keep the brand
competitive and current
in the market. - Ensure continuous refinement of strategies based on
data, trends, and testing
.
Requirements for Application
- Animal lover
- Women are
strongly encouraged to apply
(female-owned, female-led working environment). - Demonstrated passion for
marketing and paid media (PPC)
. - Cape Town based (already living, no time or budget for relocation)
Hard Skills Required
- In-depth knowledge and proven experience in
PPC
. - Expertise with
Google Analytics
and
Ads Manager
(tracking engagement, spend, conversions). - Proficiency in
Excel, Outlook, Google Docs, SharePoint, Canva, CapCut
, and reporting tools. - Up-to-date knowledge of
PPC, paid social, and content creation
best practices. - Strong writing skills:
impeccable grammar, punctuation, and storytelling ability
. - Strong numeracy skills, comfortable with spreadsheets and data analysis.
- Ability to design visually appealing PPC creatives.
- Excellent project management and organisational skills.
- Experience creating presentations and reports for senior stakeholders.
- Ability to work effectively with
third-party vendors
. - Willingness to learn and adopt bespoke in-house platforms.
Soft Skills Required
- Problem-solving mindset with initiative and a self-starting attitude.
- Positive, fun team player with a willingness to experiment.
- Ability to manage stress while maintaining professionalism.
- Open to learning, constructive feedback, and continuous improvement.
- Commitment, passion, and attention to detail.
- Strong memory skills and ability to prioritise effectively.
- Sensitivity to the business landscape; ability to know "who to go to and for what."
- Passion for marketing, PPC, and social media.
- Strategic thinker with strong follow-through and execution skills.
How to Apply:
- Email an updated copy of your CV to
- Your CV and portfolio
- Include your current salary and your salary expectation
- X3 Professional References
- Your Notice Period
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
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SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization
SEO & Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Title: SEO & Digital Marketing Specialist
Location: Remote (South Africa-based, aligned with UK/France time zone)
Contract Type: Part-Time (Half Week)
Working Hours: 9 AM -5 PM (UK/France time)
Start Date: ASAP
About the Role
A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.
You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.
Key Responsibilities
SEO & Website Optimization
- Conduct a full SEO setup and configuration of the website
- Perform a comprehensive UX and technical SEO audit of the current WordPress site
- Deliver a detailed action plan and implement audit recommendations
- Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements
Website Development Support
- Collaborate with the team to improve site architecture and usability
- Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization
- Develop and manage PPC campaigns (Google Ads and/or social media)
- Create geo-targeted strategies to promote expos in specific regions
- Manage and optimize PPC budgets, with boosted spend around key events
- Report on campaign performance, ROI, and strategic recommendations
Email Marketing
- Create and manage an email marketing strategy
- Track and report on email campaign performance
- Collaborate with internal teams to ensure content relevance and timely delivery
Content Optimization
- Optimize all website and marketing content for SEO and user engagement
- Implement recommendations from UX and SEO audits
- Support the design and integration of high-performing landing pages
- Help structure scalable content for campaigns and future event listings
Requirements
- Proven experience in SEO strategy, implementation, and auditing
- Proficiency in WordPress and technical website optimization
- Strong knowledge of Google Analytics, Google Search Console, and SEO tools
- Demonstrated expertise in PPC campaign management across platforms
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic design and content editing capabilities, or the ability to work with design support
- Strong analytical skills and ability to turn insights into actionable strategies
- Excellent communication and project management skills
Preferred Qualifications
- Familiarity with event marketing or membership-based websites
- Interest in mobility, urban innovation, or decarbonization sectors
- Experience implementing online ticketing and payment systems
- Understanding of directory/listing services for vendors or members
- Knowledge of curating legislative content related to sustainability or decarbonization