408 Product Marketing jobs in South Africa

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact. Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.

The Role

We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow’s products effectively.

This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.

Key Responsibilities

• Lead qualitative and quantitative research to validate product-market fit before development begins.
• Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
• Identify emerging trends, customer pain points, and industry shifts to ensure Ozow’s offerings remain relevant, differentiated, and competitive.
• Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
• Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.

Go-to-Market Strategy and Execution

• Develop and lead go-to-market strategies for new products, features, and improvements across our full suite: Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.
• Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
• Build and execute launch plans, timelines, and stakeholder communications.

Cross-Functional Collaboration and Integration

• Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
• Drive the development of business cases and product narratives pre-development to ensure product-market fit.
• Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.

Positioning, Messaging and Storytelling

• Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
• Translate technical features into compelling value propositions tailored to target audiences and verticals.

Content Development and Enablement

• Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.
• Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.
• Maintain a centralised content hub/repository for the Commercial team to easily access up-to-date collateral.

Insights and Research

• Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging.
• Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.

Customer Experience and Journey Optimisation

• Work with UX, Product, and Client Success teams to optimise the end-to-end merchant journey.
• Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.

Performance and Analytics

• Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.
• Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.

What You'll Need

• 5+ years’ experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
• Strong understanding of the payments landscape in South Africa is an advantage.
• Experience working with CRM platforms, marketing automation tools, and analytics dashboards.
• Proven ability to work cross-functionally and influence multiple stakeholders.
• Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.
• Experience with building business cases, conducting market research, and managing product positioning.
• Ability to thrive in a fast-paced, entrepreneurial environment.

During the interview process you will meet with the People team, the hiring manager, and relevant CSuite. Be prepared to complete a technical assessment that will showcase your skills.

Join Ozow and become part of an elite force that challenges the ordinary and achieves the extraordinary. If you're driven to make an impact, embrace challenges, and seek unparalleled opportunities for growth, your journey starts here.

Compliance

As a fintech company, we prioritize data security and compliance. Due to the sensitive nature of our work, we require individuals with a high level of integrity and trustworthiness to ensure adherence to financial regulations and industry standards.

Ready to be exceptional?Apply now!

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To find out more about life atOzow, head over to our Careers Page here!

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We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human , our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent , we are building products that bring the physical and digital world together to create communities that prosper.This journey requires grit, ambition and teamwork as we transform SA retail for the better .

And we’re only just getting started. Now is the time to jump onboard.

As the Product Marketing Lead , you’ll drive the strategy, structure and execution behind how Bash’s suite of products - across e-commerce, store-enablement and fintech - land in the market and in the hands of employees. You’ll work at the intersection of product, brand, and customer to ensure we position Bash as a utility-driven digital shopping companion — and a platform that empowers teams across the TFG Group.

You’ll build the discipline of product marketing at Bash, from foundations to frameworks, ensuring every launch, feature, and journey lands with relevance and impact across our external (consumer) and internal (employee) audiences.

• You’ll build the discipline of product marketing at Bash,
• Own the product marketing strategy, aligning positioning, messaging, and campaign direction to product and commercial goals across e-commerce, store tech, and fintech.
• Build and manage the annual product marketing roadmap, working closely with Product and Strategy leads to translate business priorities and
• product releases into clear, phased marketing initiatives.
• Define and evolve the operating model for product marketing, including how we work, with whom and through which artefacts (personas, value props, GTM plans, lifecycle comms).
• Build rigorous alignment with the product lifecycle and shipping velocity — ensuring marketing can keep up with our pace of innovation.

Go-to-Market Excellence

• Own the go-to-market roadmap for all feature launches and product rollouts — ensuring clarity of roles, timelines, deliverables, and messaging.
• Develop and execute messaging strategies across multiple audiences:
  • Consumers ; drive understanding, adoption, and love for Bash’s digital products.
  • Employees; particularly in-store teams, embed new tools and technologies in a way that is easy to understand, use, and champion.
• Tailor campaigns, content, and communication to suit the context and needs of each audience, maximising engagement and ensuring value is clearly articulated across channels.
• Collaborate with Sales Enablement and Store Ops to ensure internal-facing products are positioned as enablers, not just tools and embedded into the daily flow of work.
• Partner with Creative, CRM, Growth, and Store teams to ensure owned media — across digital and in-store — is fully leveraged to drive engagement.

Execution & Impact

• Translate product value propositions into compelling messaging that shows up consistently in campaigns, always on journeys and employee channels.
• Own performance across marketing efforts related to product adoption, feature usage, and engagement.
• Ensure ongoing campaign performance and message resonance through testing and insight mining.
• Manage and mentor a team of product marketing managers.
• Cultivate a culture of strategic ownership, experimentation and delivery.

• 8+ years in product marketing, lifecycle marketing, or GTM roles - ideally in e-commerce, fintech, or digital-first consumer brands.
• Proven success in building and executing integrated product marketing roadmaps aligned to business and product strategy.
• Strong stakeholder management skills across product, content, design, enablement, store ops, and analytics.
• A sharp understanding of how customer segmentation, messaging, and positioning drive commercial outcomes.
• A strong grasp of lifecycle marketing across digital and offline channels.
• Excellent verbal and written communication skills, with a passion for simplifying the complex.

• A Strategic Doer : Vision-led but not afraid to roll up your sleeves.
• Brand-Centric & Customer-Obsessed: You think a brand is more than just a logo; it’s how we make people feel.
• Insight-Led & Experimental: You love a good hypothesis and thrive on iteration.
• Collaborative & Low-Ego: You lead with influence, not title.
• Ambitious & Resilient: You love the pace and uncertainty of high-growth environments.

We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teamsto travel so we can also make magic happen face to face . Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more.

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best - The wealth of talent we have will surprise + inspire you

Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $ - The best people, in the right roles, earning at the top tier.

Your Time - We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com .

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Our client is seeking an experienced and dynamic Product Marketing Lead to join their team. This pivotal role will be responsible for aligning product offerings with the brand’s identity and ensuring they connect meaningfully with target audiences. You will translate product features into compelling customer value propositions and support go-to-market plans for both online and offline campaigns.

Working closely with product, design, tech, and sales teams, you will craft marketing strategies and content that drive product understanding, adoption, and customer engagement. This role reports to the Head of Marketing & Brand and plays a key part in brand growth through insight-led, customer-centric execution.

Key Responsibilities

• Understand the full suite of products and how they meet customer needs.

• Plan and execute campaigns that drive product usage, education, and adoption.

• Collaborate with product stakeholders to understand roadmap items and new releases.

• Translate technical product features into clear, customer-facing messaging and creative briefs.

• Tailor campaigns to different audiences, including shopkeepers, agents, and partners.

• Roll out marketing elements across both online and offline channels.

• Partner with the sales and operations teams to ensure successful delivery in the field.

• Support partner-specific product marketing initiatives, including targeted product pushes.

• Monitor and report on campaign performance, using insights to refine future initiatives.

• Maintain up-to-date marketing materials that are relevant and effective.

Requirements

• Minimum 5 years’ experience in brand management or product marketing.

• Proven experience supporting product development processes.

• Strong understanding of marketing and communication principles.

• Excellent verbal and written communication skills.

• Proficiency in market research and data analysis tools.

• Strategic thinker with the ability to execute effectively.

• Experience in fintech, telecommunications, or FMCG industries preferred.

• Understanding of informal markets and consumer behaviour will be an advantage.

• Grade 12 with a tertiary qualification in Marketing, Communications, or Business.

Skills & Competencies

• Strategic execution with measurable results.

• Customer-centric mindset.

• Creative storytelling and clear communication.

• Strong cross-functional collaboration skills.

• Data and insight-driven approach.

• High attention to detail and organisational ability.

• Adaptability in a fast-paced environment.

Other Information

• Willingness to travel occasionally.

• Eligible for hybrid work with a suitable home setup.

If you are a strategic, creative, and customer-focused marketer with a passion for driving product adoption and brand engagement, we’d love to hear from you.

The Product Marketing Lead plays a pivotal role in aligning product offerings with the brand’s identity and ensuring they connect meaningfully with our target audiences. You will translate product features into compelling customer value propositions and support go-to-market plans for both online and offline campaigns. Working closely with product owners, design, tech, and sales teams, you will craft marketing strategies and content that drive product understanding, adoption, and customer engagement. This role supports the broader marketing strategy, led by the Head of Marketing & Brand, and contributes to brand growth through insight-led, customer-centric execution.

You’ll Thrive in This Role If

• Live and breathe brand and data — you use insights to shape execution, not just strategy.
• Enjoy translating complexity into clear, compelling stories that resonate with real people.
• Can juggle multiple projects and deadlines without losing sight of detail or impact.
• Are energised by working across different teams and disciplines.
• Are solution-oriented, always asking “what will help the customer understand and engage?”
• Care deeply about the informal market and crafting communication that lands with impact.
• Are as comfortable in a brainstorm as you are reviewing campaign performance metrics.

What You’ll Do

Campaign Execution & Product Marketing

• Understand the full suite of Shop2Shop products and how they connect to customer needs
• Plan and execute campaigns that drive product usage, education, and adoption
• Collaborate with various product stakeholders to understand roadmap items and new releases
• Translate technical product features into customer-facing messaging and creative briefs
• Localise campaigns to different audiences including shopkeepers, agents, and partners
• Support the rollout of both online and offline marketing elements across product and partner campaigns

Partner & Field Activity Support

• Work closely with the Channel Lead: Partner Management to deliver partner-specific product marketing support
• Coordinate KYC drives, general activity campaigns, and targeted product pushes to shopkeepers and agents
• Collaborate with the Sales, Customer Experience, and Operations teams to ensure activities land well in the field

Data & Performance Analysis

• Monitor and report on campaign and product marketing performance
• Use data to evaluate what’s working and iterate on future initiatives
• Share insights with marketing, product, and field teams to drive alignment and improvement

Collaboration & Process

• Work within agile marketing rhythms to test and deliver campaigns quickly
• Collaborate with the Head of Brand & Marketing to align on messaging, tone, and brand integrity
• Help ensure marketing material is up-to-date, relevant, and effective for various product needs
• Maintain shared documentation and feedback loops for campaign learnings and future planning

Core Competencies

• Strategic Execution – Translates marketing and product strategies into effective, practical campaigns that deliver measurable results.
• Customer-Centric Mindset – Understands the needs, behaviours, and preferences of target audiences, especially in the informal market, and tailors messaging accordingly.
• Creative Storytelling – Crafts simple, compelling narratives that bring product benefits to life across different formats and touchpoints.
• Cross-Functional Influence – Navigates and aligns with diverse teams (Product, Tech, Sales, Design) to ensure cohesive execution.
• Insight-Driven Thinking – Draws from market research, product data, and campaign metrics to inform decisions and course corrections.
• Clarity & Precision – Communicates clearly and confidently, ensuring both internal teams and customers understand the “why” behind every product message.
• Executional Rigour – Maintains a high standard of quality while juggling multiple projects, timelines, and deliverables.
• Adaptability – Responds calmly and resourcefully to changing needs, feedback, and priorities.

REQUIREMENTS

Experience & Qualifications

• Minimum 5 years of experience in brand management or product marketing (essential)
• Experience working in fintech, telco, or FMCG industries
• Proven track record supporting product development processes (essential)
• Understanding of informal markets and consumer behaviour (desirable)
• Strong presentation and reporting skills
• Grade 12 or equivalent (essential)
• Tertiary qualification in Marketing, Communications, or Business (essential)

Skills

• Strong understanding of marketing and communication processes
• Excellent verbal and written communication skills
• Proficiency in market research and data analysis tools
• Strategic thinker with the ability to execute tactically
• Familiarity with agile ways of working and iterative marketing roll-outs

Growth Mindset

At Shop2Shop, we believe growth is part of the job — not just for the company, but for every individual. In this role, you are expected to:

• Embrace continuous learning and stay curious about your craft
• Seek feedback and reflect on both successes and setbacks
• Set personal development goals and take ownership of your growth
• Support others in their growth journeys through knowledge sharing and collaboration
• Stay open to change and adapt quickly in a fast-paced environment

Other Requirements

• Willingness to travel occasionally to other office locations, customer sites, or partner meetings as needed.
• Eligible for hybrid work, provided a suitable work-from-home setup is in place, including uninterrupted connectivity and a professional environment.

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Senior Product Marketing Manager will be responsible for supporting the development and continuous improvement of the open course offerings on the edX platform, with a focus on optimizing learner experiences, market positioning of courses and driving performance through data analysis. This role is critical in driving the roll-out of new strategic cross-functional initiatives, standardization of course experiences, and edX's AI-driven product strategy. Senior Product Marketing Manager will be accountable for improving open course quality as measured by learner satisfaction ratings. This role sits in the Content Strategy team, meaning the outputs of this role will also shape the approach to new partners and content areas.

Responsibilities Include, But Are Not Limited To:

Product Development & Optimization

• Lead on high-impact edX product improvements, and course experience standardization, as well as proposing innovations to keep the edX product in line with market expectations
• Collaborate with cross-functional stakeholders to deliver cohesive and aligned product experiences by building a shared vision and driving projects forward.
• Provide input into product experience design and best practices to prioritise quality at scale. Help to position these experiences/improvements to B2C and B2B learners.
• Become an expert on the edX open course product and relevant competition in the EdTech sector. Carry out continuous market research and competitors’ product positioning to inform our strategies, value proposition and positioning.
• Analyse competitor product pricing, and inform changes to edX open course pricing strategy.
• Support the ongoing ideation of edX product innovation projects, informed by market analysis, helping cross functional teams develop a shared vision for the changes required.
• Support the integration of AI-powered tools and approaches into open courses to drive product effectiveness. Monitor the impact of such new initiatives on learner satisfaction.
• Work closely with Product, Engineering, Learning Strategy, Marketing and Content Strategy teams to align the edX product with business goals and learner needs.
• Communicate progress, findings, and recommendations effectively across the organization, influencing key stakeholders and driving projects forward.

Performance Analysis & Insight Generation

• Analyze open course performance, user feedback, and learner outcomes to inform improvements and guide product strategy.
• Translate insights into actionable recommendations that enhance the learner experience and improve satisfaction metrics.
• Contribute to the creation of dashboards, reports, and presentations for internal stakeholders.

Things That Should Be In Your Background:

• Deep curiosity about online education, product technologies, and data-driven learning solutions
• Bachelor’s degree in Education, Business, or a related field
• 5–7 years of experience minimum in learning product development, learning / instructional design, product marketing, project management, EdTech, or related roles
• Strong analytical and problem-solving skills with experience working with product and learning performance data
• Excellent communication and collaboration skills across technical and non-technical teams
• Ability to work independently and flexibly across global teams and time zones
• Comfort with ambiguity and a proactive, iterative approach to problem-solving

Working Conditions

Overtime is not a requirement of the job but flexibility is required to accommodate US, UK, and South African time zones.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

2 complimentary Getsmarter short courses per year

Subsidised medical aid with Discovery Health Medical Scheme

4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit

Employee Assistance Program (EAP)

Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

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At 2U, we are committed to an inclusive hiring process. To ensure the promotion of equal opportunities, it's important for 2U to ensure we address employment equity and affirmative action in our business. It's to this end that we request your feedback in terms of your representation.

This aims to support 2U in creating opportunities for attracting, training and developing equity candidates, inclusive of race, gender, disability, religion, sexual orientation and other.

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In alignment with our commitment to diversity and inclusion it is important to understand how we can support individuals with disabilities to gain meaningful access to our work environment. If you have any questions about the definition of a disability or reasonable accommodations more information can be found here. If you require reasonable accommodation to apply, interview, and then perform a job, please let the Recruiting team know.

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Who We Are Is What We Do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

As a Director of Product Marketing for enterprise business, you will play a crucial role in developing and executing strategic marketing plans to promote our company’s enterprise-level products. This position requires a deep understanding of the enterprise market, competitive landscape, and the ability to collaborate cross-functionally to drive product success. You will also be responsible for managing and coaching two direct reports within the product marketing team.

Key Responsibilities:

• Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
• Define and articulate product positioning, unique value propositions, and key differentiators.
• Develop and implement go-to-market strategies for new product launches, including positioning, messaging, and communication plans.
• Collaborate with cross-functional teams (paid/events/local marketing/content/social and more) to ensure successful ongoing market presence and revenue growth.
• Create compelling and engaging marketing collateral, including product messaging, presentations, sales enablement tools, and website content.
• Collaborate with the content team to develop high-quality content that resonates with the target audience.
• Work closely with the sales team to provide them with the tools and materials needed to effectively sell the product.
• Leverage customer feedback to enhance product messaging and improve overall customer satisfaction.
• Utilize data and analytics to make informed decisions and continuously optimize marketing strategies.

Qualifications:

• Proven experience in enterprise product marketing, preferably in the technology sector.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Familiarity with HR/payroll/industry-specific software is a plus.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy:

• Provided computer equipment tailored to your role.
• Stock grant opportunities dependent on your role, employment status, and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including WeWork access where available.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity, or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

At Matter Labs, we believe freedom drives progress and prosperity. We don’t see ourselves as a company, but as a team aligned around a single mission: to advance personal freedom for all (see ZK Credo).

To achieve this goal, we’re building zkSync — a credibly neutral, fully open source technology stack and network on top of Ethereum, which is owned and governed by its community. We use advanced cryptography called zero-knowledge proofs to scale Ethereum infinitely without compromising on security or decentralization. With a world-class team, a community of over 1M supporters across Twitter + Discord, and hundreds of millions $ in funding, we have abundant resources to accomplish the mission.

The Role

We’re seeking a skilled and entrepreneurial Product Marketing Lead to expand the network of external developers and teams contributing to zkSync. Additionally, you’ll collaborate with crypto projects and major brands that utilize zkSync to introduce innovative offerings to billions of users.

In this position, you’ll collaborate closely with Product, Engineering, UX, Growth, and Developer Relations teams to shape and implement effective go-to-market strategies. Your role involves enhancing the developer and user experiences through compelling content, managing product story and positioning, overseeing new product launches, and facilitating easy discovery and adoption of new features for the community.

Ultimately, your role will involve uncovering valuable insights, converting them into opportunities for both product and marketing, and motivating teams to take decisive action.

What You’ll Be Doing

• Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules. Strengthen the expertise of the Growth and Business Development teams to align on target audiences, channels, and countries.
• Craft compelling messages to position zkSync as the premier Ethereum scaling solution. Drive awareness and adoption by showcasing zkSync’s value to builders and users.
• Collaborate closely with marketing and developer advocacy teams to amplify zkSync’s visibility among developer audiences to grow the community of builders.
• Partner with Product and Growth teams to clearly outline marketing requirements. Coordinate across various aspects of Growth — including brand design, communications, events, social media, content marketing, ecosystem marketing, education, community and more.
• Lead, organize, and execute product launches and initiatives. Ensure thorough documentation, effective communication, and appeal to the right audiences.
• Conduct user, developer, and market research. Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments.
• Enhance zkSync’s personas to foster deeper understanding of its target users and address their specific pain points.

What We Look For In You

• Several years of work experience in product marketing with cross-functional experience.
• Passionate and familiar with crypto, including DeFi, NFTs, Infrastructure, Tooling, and other verticals.
• Experience in growing developer ecosystems.
• Ability to collaborate with others across functions in a highly matrixed organization.
• Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences.
• Familiar with various product marketing techniques.
• Prior expertise in creating engaging user-centric content focused on product and technical features.
• Ability to learn about technical concepts and turn them into powerful campaigns that attract, convert, and retain developers.
• Ability to conduct, interpret, and present qualitative and quantitative feedback and research.
• Strong communication skills in English and proven ability to efficiently work with remote teams.
• Ownership mindset and a track record of successfully accomplished projects.

Nice to Have

• Experience with research utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc).
• Previous experience in web3 or blockchain companies/projects.
• Experience working with data/analytics tools.

Working at Matter Labs

At Matter Labs, you have the freedom to work how you want, when you want, and from where you want. All positions are 100% remote (with optional travel to team and/or industry events). We operate in lean and nimble teams, with no time tracking and minimum bureaucracy. We move fast. Only results matter. We will provide you with everything you need to learn, grow, and be productive.

Our results-only environment means anyone who believes in our mission can join us, regardless of background, sexual orientation, race, gender, and age. Both our team and community are made up of people from diverse backgrounds. That’s why, out of politeness and respect, we refrain from opinions on politics, religion, or sex at the workplace.

We designed our culture around the tenants of freedom and ownership. This ethos will underpin our positive-sum community as we evolve toward full decentralization.

If this role resonates with you, apply now for prompt feedback.

Important: We are remote-first, operating in the timezones between UTC-5 (Latam and Atlantic Coast) to UTC+7 (South-East Asia).

Please click here for our applicant privacy notice.

To all recruitment agencies: Matter Labs does not accept agency resumes. Please do not forward resumes to our jobs alias, Matter Labs employees, or any other organization location. Matter Labs is not responsible for any fees related to unsolicited resumes. Read our full policy here.

• Execute the company's brand strategy, ensuring brand consistency across all touchpoints.
• Translate business objectives into effective marketing campaigns that increase market share and customer retention.
• Coordinate marketing plans, product launches, advertising campaigns, and brand awareness initiatives.
  
  

• Conduct in-depth market research on agricultural trends, competitor performance, and customer behaviour.
• Implement the Deep Customer Understanding (DCU) process, including customer segmentation and profiling.
• Compile and interpret data to identify opportunities, threats, and insights to support marketing strategy.
• Maintain up-to-date knowledge of market trends, product performance, and customer needs.
  
  

• Collaborate with cross-functional teams to gather market-related pricing intelligence.
• Benchmark product pricing against competitors and customer segments to support optimal positioning.
• Maintain and update pricing calculations and price books on a monthly base.
• Analyse the effectiveness of promotional pricing and dealer incentives in achieving targeted ROI outcomes.
• Communicate relevant pricing changes and promotional structures to the sales team and ensure accurate messaging in marketing materials.
  
  

• Develop product-related content, tools, and presentations for the sales team.
• Provide training and support to sales teams on product features, benefits, and positioning.
• Ensure sales teams are equipped with current and compelling marketing materials.
• Oversee the management and availability of demonstration inventory.
• Coordinate demonstration plans and assist with executing customer demonstrations
  
  

• Plan and manage the company’s presence at trade shows, field days, dealer meetings, and training workshops.
• Coordinate logistics, promotional material, branding collateral, and post-event lead generation follow-ups.
• Support the planning, coordination, and execution of trade shows, promotions, and product events.
• Track and evaluate the impact of marketing campaigns and events.
  
  

• Maintain a marketing calendar with deadlines, event dates, content schedules, and campaign timelines.
• Monitor and report on the marketing budget, ensuring efficient use of resources and ROI tracking.
• Maintain accurate records of product materials, promotional inventory, and campaign reports.
• Use platforms such as CRM for data input and activity tracking.
  
  

• Post-Matric Certificate/Diploma in agriculture/business/marketing or a related field (essential)
• Degree in agriculture/business/marketing or a related field (preferential)
  
  

• Driver’s License and Police Clearance
  
  

• 3 - 5 years experience in a marketing role (essential)
• Occupational Health & Safety
• High level of agricultural product application knowledge - 3-5 years’ experience (essential)
  
  

Johannesburg

HyperionDev s one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

We are looking for a Product Marketing Specialist to support our marketing team in positioning our products effectively, developing content strategies, and driving engagement. You will play a key role in executing marketing initiatives, optimizing content performance, and collaborating with internal and external stakeholders to enhance brand visibility and lead generation.

RESPONSIBILITIES

• Work with the Product Marketing Managers and assist in developing and executing marketing strategies to enhance product positioning.
• Support go-to-market plans for new product launches and new regions.
• Create and manage marketing content, ensuring alignment with brand guidelines.
• Analyze customer insights and market trends to refine messaging and campaigns.
• Collaborate with design, sales, and product teams to develop engaging marketing collateral.
• Monitor and optimize content performance across multiple channels, including social media and SEO.
• Support stakeholder communication, including university partners and external agencies.
• Own key tactical initiatives like webinars, newsletters, referral programmes, discount campaigns, and related tactics that may be assigned.
• Track and report on key performance metrics to measure the effectiveness of campaigns.

REQUIREMENTS

Minimum:

• Diploma or degree in Marketing, Business, or Communications.
• 2+ years of experience in marketing, preferably in digital or product marketing.
• Basic knowledge of digital marketing strategies and content management.
• Strong writing and communication skills.
• Familiarity with social media marketing and SEO principles.
• Ability to manage multiple projects and collaborate across teams.

Preferred :

• Experience in marketing education-related products.
• Familiarity with project management tools like Trello or Asana.
• Understanding of marketing analytics and reporting.
• Exposure to website content management and basic design tools (Canva, WordPress).

Hybrid work : We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement

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