199 Ppc Advertising jobs in South Africa

PPC Advertising Specialist

Cape Town, Western Cape The Legends Agency

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Job Description

PPC Advertising Specialist
Join a fast-growing digital performance agency driving results in the iGaming and sports betting space.
Remote South Africa | R38,000 - R55,000 per month | Full-time, Monday to Friday (9am - 6pm, UTC +2)

About Our Client
Our client is a dynamic international performance marketing agency specialising in the online gambling, casino, and sports betting industries. With a strong foothold across regulated and emerging markets, they deliver high-impact campaigns that combine creative precision, data intelligence, and compliance expertise. This is an opportunity to join a forward-thinking team shaping digital advertising for the iGaming world.

The Role: PPC Advertising Specialist
You'll take ownership of paid media campaigns across Google Ads and Meta, focusing on high-performing and compliant user acquisition strategies for iGaming products. Your work will directly influence growth across multiple global markets, leveraging your analytical mindset and understanding of ad policies within regulated and unregulated territories.

Key Responsibilities

  • Plan, launch, and optimise Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns for online gambling and betting brands

  • Research geo-specific advertising policies and adapt strategies for compliance across various jurisdictions

  • Develop, test, and refine ad creatives and copy that maximise approval rates and conversion performance

  • Monitor campaign performance daily, adjusting bids, targeting, and placements for optimal ROI

  • Analyse metrics such as CPC, CTR, CPA, ROI, and ROAS to guide data-driven decisions

  • Produce performance reports using tools such as Google Analytics and Meta Business Suite

  • Collaborate with design, content, and compliance teams to ensure alignment and ad quality

  • Propose and execute A/B tests for landing pages to enhance conversion rates and quality scores

  • Stay current with advertising trends, competitor activity, and platform policy updates

About You

  • Minimum 3-5 years experience managing Google and Meta Ads for iGaming, casino, or sports betting campaigns (non-negotiable)

  • Proven ability to work with both regulated (UK, Malta, Ontario) and unregulated (LATAM, SEA, Africa, Eastern Europe) markets

  • Strong grasp of ad compliance strategies and creative approval techniques

  • Highly analytical with solid experience interpreting data and optimising campaigns for ROAS

  • Familiarity with tracking and attribution platforms such as Voluum, Binom, or RedTrack (advantageous)

  • Experience with ad cloaking, redirect filtering, or compliance-friendly funnel setups (advantageous)

  • Independent, proactive, and able to deliver measurable results with minimal supervision

  • Excellent communication and reporting abilities

  • Bonus: Knowledge of affiliate campaigns, CPA traffic sources, TikTok Ads, Native Ads, or crypto casino campaigns

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PPC Advertising Manager

Cape Town, Western Cape Key Recruitment

Posted 19 days ago

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Job Description

We’re seeking a dynamic, results-driven PPC Advertising Manager to take ownership of our clients internal and client-facing digital ad campaigns in the real estate industry. In this role, you’ll blend strategic thinking, creative problem-solving, and data-driven decision-making to craft and execute impactful campaigns across multiple platforms. As a vital member of the team, you’ll work closely with clients and internal stakeholders to drive measurable growth, optimize performance, and deliver exceptional outcomes. The PPC Advertising Manager serves as a trusted guide for clients throughout every stage of the digital advertising process—from campaign strategy and development to ongoing maintenance and detailed reporting. Our client is a US based company and you will be required to work RSA 11am to 8pm with some flexibility. This is a remote position.

WHAT YOU’LL DO

  • Act as the PPC Manager for corporate advertising initiatives.
  • Act as a dedicated PPC account manager for assigned clients, taking full ownership of advertising initiatives throughout the client lifecycle.
  • Work directly with clients to understand their business goals and guide them through the campaign setup and management process.
  • Research, define, present and implement paid campaign strategies.
  • Create and configure ad accounts, build campaigns, develop ads, and optimize campaigns across multiple channels.
  • Conduct ongoing management and optimization of PPC campaigns across multiple channels.
  • Draft conversion-focused ad and landing page copy and oversee landing page production.
  • Implement analytics and conversion measurement via Google Analytics, Google Tag Manager and Meta Pixel, including configuration of custom events.
  • Develop and manage reporting processes for corporate and client advertising initiatives.
  • Provide regular analysis and insight reports to clients, host performance review meetings and provide program reporting to the management team.
  • Act as the project manager for assigned client accounts and coordinate deliverables with the Sales and Creative teams.

WHAT WE LOOK FOR

  • 3+ years of proven experience as a PPC manager.
  • 3+ years of experience writing conversion-focused ad and landing page copy.
  • Experience with multiple ad platforms, including Google Search, Google Display, Google Video, Google Performance Max, Google Local Search, Meta and LinkedIn.
  • Advanced proficiency in Google Analytics and Google Tag Manager.
  • Experience with multivariate testing and campaign optimization with proven results.
  • Advanced proficiency in conducting market research, competitive ad spend analysis, audience segmentation, and performance forecasting with the ability to derive insights from data.
  • Excellent written and verbal communication skills with the ability to simplify complex technical concepts in an approachable manner.
  • Comfortable communicating with clients to understand objectives, define strategy, establish expectations, provide regular performance updates and interpret results.
  • Strong analytical and problem solving skills.
  • Strong project management skills with the ability to organize and manage complex tasks across multiple projects.
  • Self-motivated with a competitive spirit and a desire to take ownership over the development and management of the highest performing campaigns in the industry.
  • Entrepreneurial spirit with the ability to think creatively and execute new ideas.

REQUIREMENTS

  • 3+ years of proven experience as a PPC manager.
  • 3+ years of experience writing conversion-focused ad and landing page copy.
  • Google Ads certification preferred (Search, Display & YouTube) and will be required.
  • Facebook Ads certification preferred (Associate or higher) and will be required.
  • Advanced proficiency in Google Analytics and Google Tag Manager.
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2026 Internship - Online Advertising PPC Campaign Manager

Cape Town, Western Cape Conversion Science

Posted 4 days ago

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Job Description

contract

Conversion Science is a top-tier South African digital marketing agency specialising in optimising performance campaigns. Conversion Science is a Google Premier Partner, a Google Marketing Platform Partner (certification in Analytics 360), and a Meta Marketing Partner.

We use data and strategic insight to continually analyse and adjust campaigns to achieve results and maximise ROI. Our clients have direct access to their campaign managers, and we pride ourselves on a high level of personalised detail and attention. We invest heavily in training to ensure that our staff are the best-in-breed globally. 

We have exciting openings for Junior Campaign Managers. This is an exceptional career opportunity to get into the fast-growing and lucrative field of Pay-Per-Click advertising. 

We are looking for bright, hard-working individuals to join our team. We provide all the training required over a 12-month internship.

Digital Media and PPC is a high-growth industry both in South Africa and internationally. Search Marketing is the largest part of digital marketing and is central to most digital strategies.

As a Campaign Manager, you will manage clients’ digital media campaigns across platforms, including Google Ads, Meta, TikTok, and Twitter (X). 

The work requires strategic and analytical thinking and a high attention to detail and accuracy. Campaign Managers need to be highly organised, have excellent attention to detail, a solid work ethic, display initiative, quick thinking, and an aptitude for fast learning. Most of all, they have a passion for Digital Marketing and a hunger to learn about its ever-changing landscape.
 
Why:
Proven track record (9 years) of developing highly sought-after talent in this rapidly growing and lucrative industry. You gain internationally competitive skills, and most of our interns progress to senior positions within a relatively short time. 

Roles
Assist Campaign Managers in:

  • Set up and manage online advertising campaigns, set up analytics, and perform in-depth reporting on platforms including Google Ads, Google Marketing Platform, Meta Ads, LinkedIn, TikTok, and Twitter (X) 
  • Reporting and analysis: Assist in tracking and analysing campaign performance metrics. Provide insights and recommendations for optimising future campaigns.
  • Monitor client budget, keyword performance, and success daily as measured by the campaign goals.
  • Market research: Research industry trends, consumer behavior, and competitor activities to provide insights that inform marketing strategies.
  • Attending client briefings and meetings.

Requirements:

  • A minimum 3-year diploma or NQF Level 6 qualification.
  • Data-driven mindset
  • Highly organised with excellent attention to detail
  • Strong analytical and strategic thinking skills
  • Passion for Digital Marketing and a desire to specialise in Paid Media.
  • Confident communicator with good interpersonal skills.
  • Ability to multitask and manage time effectively.
  • Collaborative team player

Internship:

  • This is a 12-month program starting in January 2026 in Plumstead, Cape Town. It will be a hybrid internship. 
  • We offer comprehensive training and the chance to earn all Google Ads and Facebook certifications. 
  • There will be quarterly salary reviews with performance-based increases.
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German speaking Online Advertising Campaign Manager

8001 Cape Town, Western Cape Language Recruiters

Posted 427 days ago

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Job Description

Permanent

Are you fluent in German  with a passion for digital marketing? Do you have some experience in this dynamic field? A renowned international digital marketing firm is looking for a German Campaign Manager  to join their friendly and rapidly expanding office in Cape Town, South Africa .

You will be joining a global company with offices worldwide and a truly international work culture. This is a fantastic opportunity to deepen your digital marketing skills, whether you have experience in designing websites using HTML or hold a degree in marketing.

Your key job  responsibilities as the German speaking Online Advertising Campaign Manager  in Cape Town, South Africa  will include:

Coordinate online campaigns from the central Cape Town office.Maintain strong relationships with well-known clients based in Germany.Monitor campaign results and provide clients with actionable insights to improve their outcomes.Requirements

Requirements for this German speaking Online Advertising Campaign Manager  job  in Cape Town, South Africa :

Fluent in  German  and English.Passion for online marketing and/or prior campaign management experience.Knowledge of DART for Publishers.Understanding of HTML, JavaScript, and/or Flash.

If you are excited about advancing your career in digital marketing and want to live and work in Cape Town, we want to hear from you! Apply now to become our next German Campaign Manager by sending your CV.

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Digital Marketing

R900000 - R1200000 Y Road Genius

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Job Description

A fast-growing travel comparison business is looking for a savvy, experienced Digital Marketing & Growth Manager.

Requirements:

  • Smart, proactive marketer with proven experience in growing digital brands
  • 4+ years in an in-house marketing role or agency; proof of impact

Who are we?

We are a travel comparison business operating brands such as Camper Champ and Road Genius, helping hundreds of thousands of travellers book rental cars and campervans around the world.

Join a team executing advanced digital marketing strategies and build travel brands you'll be proud of.

What you'll do day-to-day

  • Own brand & social presence
  • Build, grow and oversee a range of existing and new digital marketing channels

Job Type: Full-time

Application Question(s):

  • What marketing channel are you most excited about right now? Why? (keep it brief, do not use AI)

Education:

  • Certificate (Required)

Experience:

  • Digital Marketing: 3 years (Required)

Work Location: Remote

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Digital Marketing

R400000 - R800000 Y LUMINARY (lighting)

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Job Description

About LUMINARY

LUMINARY is a dynamic and growing company specialising in innovative lighting solutions for architectural, retail and hospitality projects. We are dedicated to delivering high-quality products and solutions that combine performance, efficiency, and design excellence.

Note that this roles is JOHANNESBURG based, and only local applicants will be considered.

We are seeking a proactive and technically skilled 
Digital Marketing & Office Assistant
 to support the redevelopment of our website, manage digital marketing initiatives, and assist with the smooth operation of our office. This role is ideal for someone who enjoys working across creative, technical, and administrative areas within a growing business.

Key Responsibilities

Digital Marketing & Web Development

  • Lead and assist in the 
    redevelopment and ongoing management of the company website
    , ensuring it reflects current product offerings, brand identity, and SEO best practices.
  • Build, customise, and maintain web pages using 
    Wix

    WordPress
    , and 
    custom HTML/CSS/JavaScript
     where required.
  • Optimise site structure, metadata, and content for 
    search engine visibility (SEO)
     and performance.
  • Integrate product catalogues and digital assets into the website, ensuring seamless user navigation and accurate product information.
  • Develop and maintain a 
    digital product catalogue
     for online and offline use, ensuring consistency in branding and product data.
  • Create and format 
    PDF datasheets
     and marketing materials for new and existing lighting products.
  • Support the creation and distribution of digital marketing campaigns (email, social media, and online advertising).
  • Use analytics tools (e.g., 
    Google Analytics, Google Search Console
    ) to monitor site performance and user engagement, providing insights for improvement.

Office Administration & Support

  • Open and close the office daily, ensuring the workspace is ready for business.
  • Receive and dispatch deliveries, maintaining accurate records.
  • Monitor and restock office supplies; liaise with suppliers as needed.
  • Provide administrative and operational support to management and other team members.
  • Maintain a tidy, professional, and well-organised office environment.

Skills & Experience Required

Technical / Digital Skills

  • Proficiency with 
    Wix
     and 
    WordPress CMS platforms
    , including theme customisation, plugin configuration, and content management.
  • Strong understanding of 
    HTML5

    CSS3
    , and 
    JavaScript
     for front-end web development and responsive design.
  • Familiarity with 
    SEO optimisation techniques
    , keyword implementation, and meta tagging.
  • Competence with 
    Adobe Creative Suite (InDesign, Illustrator, Photoshop)
     or 
    Canva
     for design and layout tasks.
  • Experience with 
    Google Analytics

    Google Search Console
    , and other web performance tools.
  • Understanding of 
    UX/UI principles
     and how they influence user engagement and conversion.
  • Experience creating 
    digital catalogues
     and 
    technical PDF datasheets
    , ensuring brand consistency and accuracy.
  • Working knowledge of 
    email marketing platforms
     (e.g., Mailchimp, HubSpot, or similar) and social media management tools.

General Skills

  • Strong written and verbal communication skills.
  • Excellent organisational skills with the ability to manage multiple priorities.
  • High attention to detail and commitment to accuracy in all deliverables.
  • Reliable, self-motivated, and able to work independently or as part of a team.

Qualifications

  • A qualification in 
    Digital Marketing, Web Development, Design, or Communications
     (or equivalent practical experience) is preferred.
  • A portfolio demonstrating website or digital marketing projects will be highly regarded.

Working Hours & Environment

  • Full-time position (Monday to Friday).
  • Office-based role with occasional flexibility for project deadlines or events.

What We Offer

  • Opportunity to develop both creative and technical skills within a growing professional lighting business.
  • Exposure to real-world digital marketing and web development projects.
  • Supportive and collaborative work environment.
  • Competitive salary based on experience.
  • Opportunities for career growth and professional development.

How to Apply

Please send your CV, a cover letter explaining your suitability for the role, and examples of your web or digital design work to 
-
.

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Digital Marketing

R400000 - R800000 Y Fastrak Trading 650 (Pty) Ltd

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Job Description

We're looking for a creative, hands-on digital all-rounder to bring Fastrak's online presence to life. From social media to SEO, product photography to Shopify — this role is all about making our brand shine online. You'll help us tell our story, connect with customers, and grow our online sales through fresh content, strong visuals, and smart strategy.

You'll be part of a small, energetic team that moves fast, thinks big, and loves great ideas. If you're someone who enjoys mixing creativity with data, design with detail, and strategy with storytelling — you'll fit right in.

What you will do:

1. Social Media Management

Develop and execute social media strategies across Facebook, Instagram, LinkedIn, and other channels. Create engaging visual and written content that reflects the Fastrak brand, plan and schedule posts, and manage community engagement by responding to comments and messages. Track performance, analyse results, and stay on top of trends to keep our content fresh and relevant.

2. Search Engine Optimisation (SEO)

Conduct keyword research and optimise product pages, web content, and blog posts to improve organic visibility. Work closely with the e-commerce team to refine site structure, metadata, and loading speed, while monitoring performance through Google Analytics and Search Console. Support link-building initiatives to grow domain authority.

3. Product Photography

Capture and edit high-quality product images for our website, catalogues, and campaigns, maintaining a consistent brand look and feel. Keep an organised image library for easy access across departments.

4. Graphic Design & Content Creation

Design eye-catching visuals for social media, the website, and marketing campaigns, ensuring all creative work follows Fastrak's brand style. Bring fresh, practical ideas to support marketing initiatives and online promotions.

5. Shopify & E-Commerce Support

Upload and update products on Shopify, ensuring listings are accurate, SEO-friendly, and visually appealing. Keep categories logical and content current, while collaborating with the e-commerce team to showcase key promotions, best-sellers, and seasonal items.

6. Reporting & Analytics

Compile monthly reports on SEO, social media, and online sales, using insights to fine-tune strategies and boost engagement and conversions.

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Digital Marketing

R900000 - R1200000 Y The Riverside Hotel Durban

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Job Description

Overview:

· Salary: Market Related

· Start Date: Immediate

· Position: Permanent

· Reports to: General Manager

Job Description

ABOUT US

Riverside Hotel (inclusive of The Riverside Grill and Riverside Spa) is a proudly independent 4-star property celebrated for its personal touch, outstanding hospitality, and exceptional riverside location. We offer a refined blend of comfort, modern design, and authentic South African warmth that keeps our guests returning time and again.

As an independent hotel, every guest interaction and digital impression matters. Our vision is to build a distinctive and trusted brand, one that stands out for its memorable experiences, personalised service, and strong online reputation. To achieve this, we engage directly with our guests and community through creative social media storytelling, captivating digital campaigns, and targeted email communication.

We are now seeking an experienced and results-driven Social Media and Digital Marketing Manager who can elevate Riverside Hotel's brand visibility, grow our digital community, and convert engagement into direct bookings. This is a key role for someone passionate about hospitality marketing and ready to make a measurable impact on an independent brand's success.

ABOUT THE ROLE

This senior-level position requires a balance of creativity, analytical thinking, and execution excellence. The successful candidate will lead the hotel's digital marketing strategy from social media and paid campaigns to email marketing and influencer engagement, ensuring that Riverside Hotel stands out as a preferred destination for both leisure and business travellers.

Proficiency in digital tools such as Meta Business Suite, Google Ads, and CRM/email marketing systems (Klaviyo, Mailchimp, or similar) is essential. The role demands an individual capable of shaping a strong online identity, enhancing direct booking performance, and establishing Riverside Hotel as a top choice within the competitive hospitality market.

KEY RESPONSIBILITIES

A. Brand Awareness & Strategy Development


• Develop and execute a comprehensive digital marketing strategy to position Riverside Hotel as a leading independent 4-star destination.


• Strengthen brand recognition through consistent storytelling, visual identity, and guest-focused content.


• Identify opportunities for partnerships with local tourism boards, travel agencies, and lifestyle brands to increase brand exposure.


• Support public relations initiatives, including influencer visits, media collaborations, and community engagement campaigns.


• Promote the hotel's unique value propositions, location, hospitality, facilities, and guest experience through engaging online narratives.

B. Social Media Management


• Lead content creation and publishing across platforms such as Instagram, Facebook, TikTok, and LinkedIn to build engagement and community trust.


• Maintain a well-planned content calendar tied to occupancy goals, seasonal offers, dining promotions, and special events.


• Develop visually appealing, story-driven content that showcases the hotel's personality, staff culture, and guest experiences.


• Build partnerships with travel bloggers, creators, and local influencers to extend reach and enhance authenticity.


• Track and analyse audience behaviour, social trends, and competitor activity to improve engagement strategies.

C. Email Marketing & CRM


• Design and manage guest-focused email campaigns, newsletters, and automated booking flows using platforms such as Klaviyo or Mailchimp.


• Build segmented databases to tailor communication for leisure guests, corporate clients, weddings, and events.


• Implement A/B testing and performance tracking to increase open rates, engagement, and conversions.


• Collaborate with reservations and events teams to promote exclusive offers and repeat-guest incentives.

D. Paid Media Campaigns


• Plan, launch, and optimise paid social and Google advertising campaigns aimed at driving direct bookings and brand awareness.


• Manage advertising budgets efficiently and evaluate return on ad spend (ROAS).


• Develop creative briefs and collaborate with design teams to produce high-quality ad content.


• Monitor digital performance dashboards to assess campaign success and adjust strategies accordingly.

E. Website & SEO


• Oversee website content updates, ensuring an attractive, user-friendly, and mobile-optimised design.


• Implement basic SEO strategies and ensure accurate information across online listings and travel platforms.


• Work with external partners where necessary to improve online visibility and booking performance.

F. Reporting & Analytics


• Produce detailed monthly and quarterly reports covering social, paid, and email marketing performance.


• Use data insights to improve decision-making and campaign targeting.


• Present key metrics and strategic recommendations to management and ownership teams.

G. Leadership & Collaboration


• Manage a marketing intern to support day-to-day content execution.


• Collaborate with departments, including reservations, events, F&B, and operations, to ensure alignment across all digital touchpoints.


• Report directly to the General Manager or Director, contributing to the hotel's overall business strategy.

SKILLS & EXPERIENCE REQUIRED

 Minimum of 3 years' experience in digital marketing or social media management, ideally within hospitality, tourism, or lifestyle industries.

Strong track record of driving brand awareness and online community growth for independent or boutique brands.

xpertise in social media management, paid advertising, and email marketing automation.

olid copywriting, content creation, and storytelling skills.

trong knowledge of Google Analytics, SEO basics, and CRM management.

roficiency with creative tools such as Canva, CapCut, or Adobe Creative Suite.

ata-driven mindset with experience in analysing and presenting performance metrics.

xcellent communication, planning, and project management skills.

WE'RE LOOKING FOR SOMEONE WHO IS

rand Builder: Understands how to create recognition and loyalty for an independent hotel.

reative Storyteller: Captures the essence of the guest experience in every post and campaign.

trategic Thinker: Can link marketing activities to business objectives like occupancy and revenue.

roactive & Self-Motivated: Works independently and contributes innovative ideas.

nalytical & Data-Driven: Uses numbers to refine creative strategies.

 llaborative & Organised: Works seamlessly across teams and manages multiple projects effectively.

rend-Aware & Adaptive: Keeps up with hospitality and digital marketing innovations.

WHAT WE OFFER


• Opportunity to shape the digital identity of a proudly independent hotel brand.


• Collaborative and supportive working environment.


• Professional growth within a dynamic hospitality setting.


• Competitive remuneration aligned with experience and results.

Closing Date: 23 October 2025

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Digital Marketing

R120000 - R240000 Y B&E: Design Firm

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Job Description

Digital Marketing & Admin Intern

What You'll do:

As a
Digital Marketing & Admin Intern
, you'll play a vital role in supporting our creative and strategic marketing operations. You'll work directly with our team to help execute campaigns, manage projects, handle client communications, and maintain smooth administrative workflows.

Your key responsibilities will include:

  • Project Coordination:
    Keep marketing campaigns and client deliverables on schedule by collaborating with our design, web, and marketing teams.
  • Client Communication:
    Liaise with clients, schedule meetings, and provide updates on project progress.
  • Document Management:
    Organise and maintain documents and reports for easy access and accuracy.
  • Data Entry & Analysis:
    Record and track campaign metrics, leads, and results to support data-driven decision-making.
  • Team Support:
    Assist in daily administrative tasks, internal scheduling, and workflow coordination.
  • Software Management:
    Use CRM and digital marketing tools to track leads, campaigns, and client activity.
  • Billing & Invoicing:
    Support finance functions by preparing invoices, tracking payments, and assisting with reconciliations.
  • Social Media Scheduling:
    Help plan and schedule posts across platforms to maintain brand consistency.
  • Creative Briefs & Scripts:
    Write and develop marketing briefs, campaign scripts, and promotional copy for client and internal projects.
  • Market Research:
    Conduct creative and competitive research to identify trends, audience insights, and opportunities for brand positioning.

What You'll Get

  • Real-world experience in a
    digital marketing agency
    working with diverse clients and industries.
  • Mentorship from experienced marketing and creative professionals.
  • Exposure to
    CRM systems, automation tools,
    and campaign management platforms.
  • Flexible remote work environment.
  • A letter of recommendation and opportunity for growth within B&E: Design Firm.

Minimum Requirements

  • Diploma or Degree in
    Marketing, Business Administration, Communications,
    or a related field.
  • Strong communication and interpersonal skills.
  • Excellent organisational and multitasking abilities.
  • Proficiency in
    Microsoft Office Suite
    (Word, Excel, PowerPoint).
  • Basic understanding of
    digital marketing platforms
    (e.g. Meta, Google, Canva, CRM tools).
  • Attention to detail and eagerness to learn.

Nice-to-Have Experience

  • Familiarity with
    GoHighLevel
    ,
    Google Workspace
    , or
    ClickUp.
  • Experience with social media management
    or
    content scheduling tools
    .
  • Basic knowledge of
    graphic design or copywriting.
  • Interest in branding, lead generation, or digital marketing.

Stipend & Timing

  • Stipend:
    R8,000 p/m
  • Duration:
    6 Month Internship
  • Start Date:
    ASAP
  • Type:
    Remote (part-time)
  • Stipend:
    Competitive monthly stipend

Company Description

B&E: Design Firm
is a dynamic
customer acquisition and digital marketing agency
specialising in creating powerful corporate identities and results-driven marketing strategies. We help businesses become brands through
brand development, website design, social media management, and targeted lead generation
. Whether it's crafting a strong online presence or implementing conversion-driven campaigns, B&E delivers real results for clients across various industries.

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Digital Marketing

R250000 - R450000 Y Bar Keeper

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Job Description

We're Hiring: Digital Marketing Specialist (PPC, SEO & WordPress)

Bar Keeper, a growing retail & e-commerce liquor business based in Cape Town, is looking for a Digital Marketing Specialist to join our team. Since opening in 2017, we've gone from strength to strength and are now expanding our digital marketing team with a dedicated performance role.

PPC & Paid Media:

  • Manage and optimise Google Ads and Meta Ads campaigns to maximise ROI
  • Develop creative and effective ad strategies tailored to seasonal promotions and supplier objectives
  • Track campaign performance, report on results, and provide recommendations for growth

SEO & Website Optimisation:

  • Research, plan, and implement SEO strategies to improve rankings, visibility, and traffic
  • Maintain and optimise our WordPress website with best practices for performance and conversion
  • Conduct keyword research, on-page optimisation, and link-building strategies to grow authority

AI-Powered Optimisation & Innovation:

  • Ensure the brand is discoverable within emerging AI search tools and generative AI platforms
  • Use AI tools to enhance content creation, personalise user journeys, and forecast search trends
  • Apply AI-driven data analysis to uncover growth opportunities that traditional methods may miss
  • Stay ahead of evolving AI applications in digital marketing to keep campaigns future-ready

What we're looking for:

  • 2–3 years of proven experience in PPC, SEO, and digital marketing (agency or in-house)
  • Strong hands-on experience with WordPress (content updates, optimisation, plugins)
  • Proficiency with industry-standard tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs)
  • Ability to prepare professional presentations for supplier feedback and reporting
  • You take initiative and can manage projects from start to finish
  • Self-motivated, detail-oriented, and able to lead projects independently — I started the website myself, and now I'm looking for someone who can take that initiative forward and drive it further

Details:

  • Location: Cape Town, office-based 2 days per week (hybrid otherwise)
  • Contract: Full-time, 3-month trial with potential to go permanent
  • Start date: ASAP

To apply, please send your CV and a short motivation to

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