528 Pharmaceutical Marketing jobs in South Africa

Product Marketing Specialist

R900000 - R1200000 Y RoomRaccoon

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Job Description

RoomRaccoon

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.

Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance.

Interested? Keep reading on

Job title: Product Marketing Specialist

Location: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands

Language: English

Work-type: On-site

Contract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > Permanent

Your North Star

As the Product Marketing Specialist, you will develop and execute go-to-market strategies that drive product awareness, user adoption, and commercial growth. This role requires a strong foundation in messaging, competitive positioning, content creation, and lifecycle marketing. Working cross-functionally with Sales, Product, and Customer Success teams, you will craft impactful campaigns that fuel demand generation and revenue expansion. Your ability to think commercially, build scalable growth loops, and analyse performance metrics will be key to your success. A growth mindset and a proactive approach to continuous improvement are essential to thrive in this role. Reporting to the Head of Marketing.

A Day in the Life of a Product Marketing Specialist

Product Marketing Strategy & Execution

  • Develop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle.
  • Integrate scalable growth loops into campaign architecture—e.g. SEO flywheels, referral loops, customer advocacy engines.
  • Align initiatives with sales, product, and customer success objectives to maximize reach and relevance.

Demand Generation

  • Translate technical product features into compelling narratives tailored to target personas.
  • Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content.
  • Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance.

Adoption & Customer Expansion

  • Collaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys.
  • Develop release content across channels (in-app, email, blog, video) to support feature adoption and tier upgrades.
  • Build strategies that drive long-term customer engagement and expand revenue from within the customer base.

Market Intelligence & Research

  • Conduct ongoing market research to understand customer pain points, segment-specific trends, and competitive positioning.
  • Use insights to refine messaging and influence the product roadmap.
  • Regularly test and iterate value propositions based on feedback loops from Sales, CS, and end-users.

SEO & Organic Growth

  • Partner with the SEO team to build a strong organic discovery engine.
  • Identify keywords to support both awareness and product-specific landing pages.
  • Optimize all owned content for search intent and conversion.

Go-To-Market (GTM) & Launch Execution

  • Lead the GTM planning and execution for new product features and commercial initiatives.
  • Collaborate with stakeholders across Product, CS, Sales, and Content teams to ensure smooth and timely rollouts.
  • Ensure launches are designed to feed back into the demand adoption advocacy flywheel.

Metrics & Optimization

  • Monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI).
  • Evaluate campaign impact using KPIs such as:
  • Feature Adoption Rates
  • In-App CTR and Engagement
  • Marketing-Driven Revenue Growth
  • Customer Feedback on Content and Messaging
  • Iterate based on results and test new approaches to improve performance.

Key skills:

  • 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.
  • Strong background in GTM strategy, demand generation, and customer journeys.
  • Proven ability to drive measurable impact through content and campaigns.
  • Experience creating and optimising marketing assets across the entire funnel.
  • Strategic thinker with a commercial mindset and passion for growth-driven marketing.
  • Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools
  • Familiarity with in-app messaging tools and customer
  • Experience localising messaging across multiple regions and languages.
  • Ability to thrive in fast-paced, cross-functional environments

Perks

  • Equity
  • Incentive based commission
  • Formal Training budget
  • Annual Hotel experience

RoomRaccoon Values

  • Accountability
  • Beat Yesterday
  • Clock Speed
  • Deals a Deal
  • Empower Another

Disclaimer: Thanks so much for your excitement about joining RoomRaccoon We're lucky to have so many talented people eager to be part of our team, so we're reviewing applications as they come in. If you don't hear from us within three weeks, it means we've decided to move forward with other candidates this time—but don't be discouraged Keep an eye on our careers page, and we'd love for you to apply for roles that fit your talents in the future

This advertiser has chosen not to accept applicants from your region.

Product Marketing Specialist

R450000 - R900000 Y RetailNext

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Job Description

Job Summary:

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics.

You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

Responsibilities:

Strategic Product Positioning & Messaging

  • Own product value messaging, including persona-specific strategies and competitive differentiation
  • Translate product features into business outcomes using FBO mapping
  • Maintain up-to-date battlecards and ensure consistent messaging across all channels

Product Launches & Feature Releases

  • Develop and lead cross-functional go-to-market plans for new product and feature releases
  • Create launch assets: web copy, sales content, customer comms, training materials
  • Ensure consistent product language and terminology across teams

Sales Enablement

  • Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
  • Develop the "Golden Pitch" tailored to various buyer personas
  • Support sales training and onboarding with product-focused materials

Customer Stories & Social Proof

  • Partner with Brand to build customer story pipelines and deliver multi-format success stories
  • Create outcome-driven case studies by industry and use case
  • Nurture customer relationships for advocacy initiatives

Market Intelligence & Strategic Analysis

  • Refine buyer personas and ICPs using research and feedback
  • Conduct market, customer, and competitor analysis to inform messaging and strategy
  • Lead win/loss reviews in partnership with Sales

Skills & Knowledge:

  • Deep understanding of B2B SaaS marketing, ABM, and product-led growth
  • Strong grasp of retail tech trends, customer analytics, and IoT
  • Ability to translate complex features into clear customer benefits
  • Excellent written and verbal communication skills
  • Expertise in market research, customer needs analysis, and data-driven decision-making
  • Ability to craft compelling narratives and differentiated messaging

Talents & Strengths:

  • Strategic thinker with ability to shape go-to-market strategies
  • Agile, adaptable, and responsive to shifting market conditions
  • Skilled in crafting customer-centric product narratives
  • Confident in influencing stakeholders and presenting business impact
  • Creative and innovative in developing high-impact marketing campaigns

Experience & Qualifications:

  • Bachelor's in Marketing, Communications, or related field
  • 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
  • Proven success in product launches and sales enablement
  • Strong cross-functional collaboration with Sales, Product, and CS
  • Experience with marketing automation, data analysis, and CRM tools
About RetailNext

At RetailNext, we're redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.

With a presence in over 90 countries and partnerships with some of the world's most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.

What's It Like to Work Here?

  • Remote-First Hybrid: Work anywhere.
  • 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
  • Autonomy & Growth: Flexible schedules, ownership, career investment.
  • Customer Obsessed: Everything we do is for our clients.

Perks & Benefits

  • Best Self Allowance: Annual stipend for personal growth.
  • Recharge Days: Monthly company-wide day off.
  • Career Growth: We invest in you.
This advertiser has chosen not to accept applicants from your region.

Product Marketing Specialist

R40000 - R80000 Y MultiChoice Group

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Job Description

The Organization

The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We're proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment. Key areas of operations are:


• Storytelling: ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers


• Pay Television: direct-to-home satellite and digital terrestrial television services.


• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and


• Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

The group's strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:


• Expand Pay TV, SVOD subscriber base and Advertising sales


• Focus on investment and technology


• Maintain a local approach


• Provide quality service


• Attract innovative and motivated employees

Join Africa's most loved storyteller

Purpose of the Position

The Product Marketing Specialist is responsible for developing and executing strategic product marketing initiatives that enhance brand equity, support go-to-market plans and drive commercial performance. This role serves as a key interface between marketing, product, sales, and communications teams to ensure alignment of messaging, positioning, and execution across channels. The incumbent applies a blend of commercial insight, creative thinking, and analytical rigor to translate market intelligence into actionable strategies that support business objectives and deliver measurable impact.

Key Performance Objectives

Tasks

Brand Management

  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
  • Oversee marketing, advertising, and media activities to ensure consistency with product line strategy.
  • Ensure alignment between content initiatives and marketing plans and execution.
  • Support the online and social media strategy to ensure set targets are met.
  • Monitor product distribution and consumer reactions.
  • Brainstorm new and innovative growth strategies.
  • Align the company and key markets around the brand's direction, choices, and tactics.

Brand Strategy Development and Execution

  • Develop and implement product marketing strategies that enhance brand positioning and market competitiveness.
  • Lead go-to-market planning and execution for new and existing products.
  • Analyse and influence how brand is positioned in the market to achieve the desired and relevant perceptual value.
  • Partner with cross-functional teams to ensure seamless integration of campaigns across channels.
  • Monitor product and brand performance, generating insights to inform decision-making and optimize campaigns.
  • Analyze market trends, competitor activity, and customer feedback to identify opportunities for growth.
  • Support the delivery of commercial targets by crafting compelling product narratives, sales enablement materials, and customer-facing content.
  • Project manage campaigns across key channels including ATL, BTL and digital from start to finish including briefing of internal creative teams/agencies, media, approvals, internal alignment and stakeholder management and production.

Stakeholder Engagement

  • Work closely with cross functional teams to deliver integrated marketing strategy and execution, as well as ensure brand consistency to drive acquisition.
  • Drive alignment across internal and external teams across key regions to drive marketing strategy and brand.
  • Establish and maintain effective relationships with creative agencies and suppliers.
  • Regular follow up and feedback with critical business partners.
  • Collaborate with the content team; enabling them to meet their channel objectives by providing campaigns and executions that meet business results.
  • Prepare and deliver content, marketing, and communication plan presentations to various stakeholders as and when required.

Qualifications Essentials

  • National Diploma or equivalent qualification at NQF Level 6 in Marketing Management or a closely related field
  • Bachelor's Degree or equivalent qualification at NQF Level 7 in Marketing, Media, Communications, or a relevant discipline is preferred.

Experience & Skills

5 years of proven experience in product marketing, brand management, or related roles.

  • Strong commercial mindset with the ability to link marketing activities to business outcomes.
  • Excellent communication and storytelling skills, with the ability to translate technical features into customer benefits.
  • Analytical proficiency in measuring performance and generating actionable insights.
  • Creative problem-solver with experience driving cross-functional collaboration.
  • Up to date with latest trends and marketing best practices
  • Budget management experience
  • Comfortable working with numbers, metrics, and spreadsheets
  • Experience in managing advertising and media agencies

Technical Competencies

  • Brand Management
  • Marketing Strategy and Planning
  • Influencing
  • Researching
  • Reporting
  • Project Management
  • Collaboration
  • Financial Management
  • Sponsorship Management
  • Marketing Acumen
  • Stakeholder Relationship Management
  • Risk Management
  • Project Management
  • Presentation skills

Behavioral Competencies

  • Task Ownership: Demonstrates accountability and commitment to seeing tasks through to completion.
  • Effective Communication: Communicates clearly with peers, supervisors, and other departments.
  • Continuous Learning: Seeks opportunities to grow skills and improve technical expertise.
  • Reliability: Consistently meets deadlines and fulfills commitments.
  • Team Collaboration: Works cooperatively within the team to support shared goals.
  • Quality Orientation: Focuses on delivering high-quality work and adhering to standards.
This advertiser has chosen not to accept applicants from your region.

Product Marketing Specialist

R250000 - R750000 Y MCSA_PMS_01

Posted today

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Job Description

Designation:

Product Marketing Specialist

Category:

MultiChoice South Africa

Level:

Closing date:

29-Sep-2025

Position Type:

Permanent

Location:

MultiChoice City

Job Description:

The Organization

The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We're proud to say we serve 20 million subscribers across more than 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment. Key areas of operations are:

  • Storytelling: ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers

  • Pay Television: direct-to-home satellite and digital terrestrial television services.

  • SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and

  • Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

The group's strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:

  • Expand Pay TV, SVOD subscriber base and Advertising sales

  • Focus on investment and technology

  • Maintain a local approach

  • Provide quality service

  • Attract innovative and motivated employees

Join Africa's most loved storyteller

Purpose of the Position

The Product Marketing Specialist is responsible for developing and executing strategic product marketing initiatives that enhance brand equity, support go-to-market plans and drive commercial performance. This role serves as a key interface between marketing, product, sales, and communications teams to ensure alignment of messaging, positioning, and execution across channels. The incumbent applies a blend of commercial insight, creative thinking, and analytical rigor to translate market intelligence into actionable strategies that support business objectives and deliver measurable impact.

Key Performance Objectives

Tasks

Brand Management

  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
  • Oversee marketing, advertising, and media activities to ensure consistency with product line strategy.
  • Ensure alignment between content initiatives and marketing plans and execution.
  • Support the online and social media strategy to ensure set targets are met.
  • Monitor product distribution and consumer reactions.
  • Brainstorm new and innovative growth strategies.
    Align the company and key markets around the brand's direction, choices, and tactics.
  • Brand Strategy Development and Execution

  • Develop and implement product marketing strategies that enhance brand positioning and market competitiveness.

  • Lead go-to-market planning and execution for new and existing products.
  • Analyse and influence how brand is positioned in the market to achieve the desired and relevant perceptual value.
  • Partner with cross-functional teams to ensure seamless integration of campaigns across channels.
  • Monitor product and brand performance, generating insights to inform decision-making and optimize campaigns.
  • Analyze market trends, competitor activity, and customer feedback to identify opportunities for growth.
  • Support the delivery of commercial targets by crafting compelling product narratives, sales enablement materials, and customer-facing content.
  • Project manage campaigns across key channels including ATL, BTL and digital from start to finish including briefing of internal creative teams/agencies, media, approvals, internal alignment and stakeholder management and production.

Stakeholder Engagement

  • Work closely with cross functional teams to deliver integrated marketing strategy and execution, as well as ensure brand consistency to drive acquisition.
  • Drive alignment across internal and external teams across key regions to drive marketing strategy and brand.
  • Establish and maintain effective relationships with creative agencies and suppliers.
  • Regular follow up and feedback with critical business partners.
  • Collaborate with the content team; enabling them to meet their channel objectives by providing campaigns and executions that meet business results.

  • Prepare and deliver content, marketing, and communication plan presentations to various stakeholders as and when required.

Qualifications Essentials

  • National Diploma or equivalent qualification at NQF Level 6 in Marketing Management or a closely related field
  • Bachelor's Degree or equivalent qualification at NQF Level 7 in Marketing, Media, Communications, or a relevant discipline is preferred.

  • Experience & Skills3–5 years of proven experience in product marketing, brand management, or related roles.

  • Strong commercial mindset with the ability to link marketing activities to business outcomes.
  • Excellent communication and storytelling skills, with the ability to translate technical features into customer benefits.
  • Analytical proficiency in measuring performance and generating actionable insights.
  • Creative problem-solver with experience driving cross-functional collaboration.
  • Up to date with latest trends and marketing best practices
  • Budget management experience
  • Comfortable working with numbers, metrics, and spreadsheets
  • Experience in managing advertising and media agencies

Technical Competencies
- Brand Management
- Marketing Strategy and Planning
- Influencing
- Researching
- Reporting
- Project Management
- Collaboration
- Financial Management
- Sponsorship Management
- Marketing Acumen
- Stakeholder Relationship Management
- Risk Management
- Project Management

  • Presentation skills

Behavioral Competencies

  • Task Ownership: Demonstrates accountability and commitment to seeing tasks through to completion.
  • Effective Communication: Communicates clearly with peers, supervisors, and other departments.
  • Continuous Learning: Seeks opportunities to grow skills and improve technical expertise.
  • Reliability: Consistently meets deadlines and fulfills commitments.
  • Team Collaboration: Works cooperatively within the team to support shared goals.
  • Quality Orientation: Focuses on delivering high-quality work and adhering to standards.
This advertiser has chosen not to accept applicants from your region.

Product Marketing Specialist

R90000 - R120000 Y Hollywoodbets

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Job Description

Responsibilities
Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa's biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that's just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let's reach for the stars.

We have an amazing opportunity for a Product Marketing Specialist (Online Gaming) to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will
Innovate and create
as part of a like-minded, authentic Team eager to achieve goals.

Embrace
challenges and the thrill of working in a vibrant and fast-paced industry.

Grow
with our development plans and culture that allows you to further your career.

You Bring

  • Valid driver's license and own vehicle
  • 1-2 years' experience in project management
  • 1-2 years' experience in betting/ product knowledge
  • 1-2 years' experience in sales and Marketing

A Bonus To Have

  • Diploma/Degree

What You'll Do For The Brand

  • Engage with Product suppliers, and manage relationships with all product suppliers.
  • Maintain all current betting platforms (mobisite, website, USSD) by identifying shortfalls and introducing new features and solutions
  • Identifying new innovations, promotions/ competitions and ways in which to market your product.
  • Ensure enhancement of the Company product(s) and Improving the functionality for the end users of these applications.
  • Competitor analysis reporting and market research.
  • Project lead product testing before releasing to live environment.
  • Market awareness and strong Relationship Management abilities.
  • Ability to work under pressure.
  • Management of various projects across the Ibranch Business.
  • Identify root causes of customer and audit queries and look at ways and initiatives to reduce specific customer/audit queries where appropriate, based on the nature of the query.
  • Assist and advise the business on what needs are to be met and dictate the flow and user interface to determine what the users must see by providing them with Business Requirement Documents.
  • Conduct quality assurance tests.
  • New business ideas and improving current business work practices.
  • Responsible for reporting on allocated product to the business as per operational requirements.
  • Work closely with various stakeholders to achieve objectives related to allocated product in order to achieve growth and visibility in the market place.
  • Develop and curate engaging content for social media platforms.
  • Assist in the development and management of social media platforms and influencer marketing strategy.
  • Manage and maintain a CMS system of Hollywoodbets with uploading of daily and weekly content.
  • Any other ad hoc duties that might be required

What You'll Bring To The Team

  • Strong verbal and written skills
  • Ability to think strategically
  • Follow process in order to ensure high quality output
  • Approaches own work with dedication and high sense of responsibility
  • Consistently delivers required business results and meet deadlines
  • High attention to detail
  • Good communication skills

So, are you ready to level up, learn, and perform at your best? Apply now

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

This advertiser has chosen not to accept applicants from your region.

Product Marketing Specialist

R90000 - R120000 Y RoomRaccoon Hotel Tech

Posted today

Job Viewed

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Job Description

RoomRaccoon

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.

Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance.

Interested? Keep reading on
Job title: Product Marketing Specialist

Location: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands

Language: English

Work-type: On-site

Contract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > Permanent

Your North Star

As the Product Marketing Specialist, you will develop and execute go-to-market strategies that drive product awareness, user adoption, and commercial growth. This role requires a strong foundation in messaging, competitive positioning, content creation, and lifecycle marketing. Working cross-functionally with Sales, Product, and Customer Success teams, you will craft impactful campaigns that fuel demand generation and revenue expansion. Your ability to think commercially, build scalable growth loops, and analyse performance metrics will be key to your success. A growth mindset and a proactive approach to continuous improvement are essential to thrive in this role. Reporting to the Head of Marketing.

A Day in the Life of a Product Marketing Specialist

Product Marketing Strategy & Execution

  • Develop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle.
  • Integrate scalable growth loops into campaign architecture—e.g. SEO flywheels, referral loops, customer advocacy engines.
  • Align initiatives with sales, product, and customer success objectives to maximize reach and relevance.

Demand Generation

  • Translate technical product features into compelling narratives tailored to target personas.
  • Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content.
  • Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance.

Adoption & Customer Expansion

  • Collaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys.
  • Develop release content across channels (in-app, email, blog, video) to support feature adoption and tier upgrades.
  • Build strategies that drive long-term customer engagement and expand revenue from within the customer base.

Market Intelligence & Research

  • Conduct ongoing market research to understand customer pain points, segment-specific trends, and competitive positioning.
  • Use insights to refine messaging and influence the product roadmap.
  • Regularly test and iterate value propositions based on feedback loops from Sales, CS, and end-users.

SEO & Organic Growth

  • Partner with the SEO team to build a strong organic discovery engine.
  • Identify keywords to support both awareness and product-specific landing pages.
  • Optimize all owned content for search intent and conversion.

Go-To-Market (GTM) & Launch Execution

  • Lead the GTM planning and execution for new product features and commercial initiatives.
  • Collaborate with stakeholders across Product, CS, Sales, and Content teams to ensure smooth and timely rollouts.
  • Ensure launches are designed to feed back into the demand → adoption → advocacy flywheel.

Metrics & Optimization

  • Monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI).
  • Evaluate campaign impact using KPIs such as:
  • Feature Adoption Rates
  • In-App CTR and Engagement
  • Marketing-Driven Revenue Growth
  • Customer Feedback on Content and Messaging
  • Iterate based on results and test new approaches to improve performance.

Key Skills

  • 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.
  • Strong background in GTM strategy, demand generation, and customer journeys.
  • Proven ability to drive measurable impact through content and campaigns.
  • Experience creating and optimising marketing assets across the entire funnel.
  • Strategic thinker with a commercial mindset and passion for growth-driven marketing.
  • Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools
  • Familiarity with in-app messaging tools and customer
  • Experience localising messaging across multiple regions and languages.
  • Ability to thrive in fast-paced, cross-functional environments

Perks

  • Equity
  • Incentive based commission
  • Formal Training budget
  • Annual Hotel experience

RoomRaccoon Values

  • Accountability
  • Beat Yesterday
  • Clock Speed
  • Deals a Deal
  • Empower Another

Disclaimer: Thanks so much for your excitement about joining RoomRaccoon We're lucky to have so many talented people eager to be part of our team, so we're reviewing applications as they come in. If you don't hear from us within three weeks, it means we've decided to move forward with other candidates this time—but don't be discouraged Keep an eye on our careers page, and we'd love for you to apply for roles that fit your talents in the future

This advertiser has chosen not to accept applicants from your region.

Marketing Specialist

Durban, KwaZulu Natal The Legends Agency

Posted 24 days ago

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Job Description

    • Marketing Specialist

      Bring creativity, strategy, and digital expertise to a global training provider.On-sitee in Uvongo, KZN (Margate) Up to R30 000 per month

      About Our Client
      Our client is a UK-headquartered training provider specialising in developing and delivering accredited professional courses to the UK market. With over 15 years of industry experience, the company has grown to employ 50+ people, including a strong team of 40+ based in their Uvongo, KZN office. Their culture values innovation, measurable results, and creating opportunities for both staff and learners to grow.

      The Role: Marketing Specialist
      As a Marketing Specialist, you'll take full ownership of end-to-end marketing initiatives across digital platforms. The role blends creative design, content creation, CRM management, and campaign strategy in a fast-paced, international environment. You'll have the chance to drive campaigns from idea to execution, ensuring brand consistency and measurable impact across all channels.

      Key Responsibilities

      • 3+ years of experience in digital marketing with a versatile skill set

      • Shape and execute multi-channel campaigns, from concept and copy to design, scheduling, and reporting

      • Manage website updates, UX enhancements, and digital content for consistency and impact

      • Design and direct visual assets for digital channels, including overseeing video editing

      • Build and optimise web pages (WordPress or similar) with attention to usability and brand standards

      • Manage CRM-driven campaigns (email and SMS), including copywriting, template design, workflows, and troubleshooting

      • Monitor campaign performance using analytics, and suggest data-driven improvements

      About You

      • Minimum 3 years of hands-on experience in digital marketing

      • Proficient in CMS platforms (e.g., WordPress), Adobe Creative Suite (or similar), and CRM/automation tools

      • Strong project management, communication, and stakeholder liaison skills

      • Comfortable working across design, content, CRM, and technical problem-solving

      • Knowledge of SEO, PPC, and analytics (nice-to-have)

      • Basic HTML/CSS skills for quick web edits (nice-to-have)

      • Creative, adaptable, and results-driven with a strong eye for detail

      What's in it for You

      • Salary up to R30 000 per month (depending on experience and qualifications)

      • 21 annual leave days

      • Free access to the companys accredited courses to boost your skills and career growth

This advertiser has chosen not to accept applicants from your region.
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Marketing Specialist

R400000 - R600000 Y POSCO International Corp

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Job Description

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Responsibilities

  • Strengthen our relationship with clients and company partnerships
  • Plan and execute campaigns and events
  • Track, analyze and report the success of those campaigns and events
  • Create online and offline marketing content
  • Empower the sales team with marketing content and campaigns that help drive sales

Qualifications

  • 1-3 years' of marketing experience
  • BS/BA in Marketing or a related field of study
  • Excellent writing and communication skills
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Marketing Specialist

Scopic

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Job Description

This is a remote position.

Are you a versatile marketer with a problem-solving mindset and a passion for driving results?

If you're analytical, adaptable, and thrive in a dynamic remote environment, we'd love to hear from you 

At Scopic, we do marketing not only for our own global software brand but also for clients through our digital marketing agency, Scopic Studios. This means no two days are the same—you'll work on diverse projects, across industries, and in collaboration with a team of 250+ professionals in 60+ countries.

This is a full-time remote position. Apply only if you're excited by the idea of collaborating virtually with colleagues and clients worldwide.

What your day-to-day will look like:

  • Developing, implementing, and tracking digital marketing programs (SEO, email, social media, content, paid campaigns).
  • Conducting market and competitor research, analyzing trends, and identifying growth opportunities.
  • Writing, proofreading, and editing SEO-driven content independently (minimal briefs; you'll research and structure content yourself).
  • Brainstorming and developing creative marketing campaigns for both Scopic and Scopic Studios clients.
  • Optimizing web content and campaigns for visibility, engagement, and conversion.
  • Collaborating with cross-functional teams to coordinate brand awareness and marketing efforts.
  • Translating research and performance data into actionable marketing strategies and recommendations.
  • Managing multiple projects in parallel while ensuring quality and timely delivery.

The skills and traits we're looking for:

  • 4+ years of digital marketing experience across multiple channels (SEO, content, email, paid ads, social).
  • Hands-on experience in at least 2–3 areas of digital marketing (e.g., social media management, PPC/Google Ads, SEO, or email campaigns).
  • Proven problem-solving skills and an analytical mindset—able to identify challenges and propose smart, data-driven solutions.
  • Experience working remotely and managing time effectively across multiple projects.
  • Strong writing skills with the ability to create clear, engaging, and SEO-optimized content independently.
  • Knowledge of SEO best practices (technical, on-page, and keyword research).
  • Versatile and adaptable—able to quickly learn new tools, industries, and campaign types.
  • Excellent communication skills and fluency in English.
  • Proactive, detail-oriented, and eager to contribute creative ideas.

Bonus points if you have:

  • Experience with Google Ads, email automation, or advanced analytics tools.
  • Familiarity with WordPress, Google Search Console, Tag Manager, or CRM tools.

The secret ingredients that make us special:

  • Your growth is our growth. We invest in your future with paid training and other professional opportunities.
  • We're industry innovators at the forefront of change. Equipped with the latest technologies and a team of knowledgeable colleagues by your side, you'll embrace new and interesting challenges.
  • Your location. Your schedule. Pick your time zone, choose your preferred hours, and work from the place where you feel most at home.
  • Flexibility and freedom are in our DNA As long as you have a stable internet connection and the drive to thrive, you can travel and work from anywhere you like.
  • A workload you can rely on. We'll set you enough tasks to keep that mind busy At Scopic, we'll ensure you always have a consistent flow of engaging, challenging work to do.
  • Recognition and reward. We acknowledge diligence and hard work through annual pay increases for good performance.

Down to business

  • Rate Range: Your starting rate is negotiable depending on your skills and experience.
  • This is an Hourly position.
  • Contractors are paid monthly via wire transfer.

Our values:

Scopic is an equal-opportunity employer. We value diversity and do not discriminate on the basis of race, religion, color, marital status, national origin, gender, veteran status, sexual orientation, age, or disability status. 

Have the skills, the drive, and the passion to join the Scopic family?

Apply today to join our growing team of remote professionals from around the world.

TERMS OF APPLICATION 

By submitting an application; 
 

  • I consent that the data provided in this form, and the attached CV, will be used for Scopic's recruiting purposes and email communications.
  • I consent to Scopic conducting an identity verification process as part of the hiring process. I understand that my personal information may be collected and processed for the purpose of verifying my identity in compliance with applicable laws.

Attention Job Seekers: Please be aware that scammers may be fraudulently using our company's name in hiring scams. To ensure your safety, all legitimate communication regarding job opportunities from our company will only come from email addresses ending with Please exercise caution and report any suspicious activity to our official channels. 

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Marketing Specialist

R90000 - R120000 Y CloudSight Analytics (Pty) Ltd

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Company Description

Founded in 2024 and based in Sandton, Johannesburg, CloudSight Analytics is a South African technology and data analytics company dedicated to helping businesses make smarter, data-driven decisions. We specialize in turning complex business data into clear, actionable insights through advanced analytics, dashboards, and cloud-based solutions. Our mission is to make data simple, affordable, and accessible, especially for small and medium-sized enterprises (SMEs). Our flagship SaaS product, CloudSight Lite, provides real-time dashboards, automated reports, and performance tracking tools to help businesses save time, increase efficiency, and support smarter decision-making. Additionally, we offer data consulting, analytics strategy, and training to empower teams to use data effectively.

Role Description

This is a full-time remote role for a Marketing Specialist. The Marketing Specialist will be responsible for planning and executing marketing strategies, conducting market research, and supporting sales efforts. Day-to-day tasks will include developing and maintaining marketing campaigns, analyzing market trends, handling customer service inquiries, and collaborating with various teams to ensure cohesive messaging and brand identity.

Qualifications

  • Strong Communication and Customer Service skills
  • Experience in Market Research and Sales
  • Proficiency in developing and implementing Marketing Strategies
  • Ability to work independently and manage multiple tasks
  • Excellent organizational and problem-solving skills
  • Qualification in Marketing, Business, or a related field
  • Experience in the technology or data analytics industry is a plus
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