333 Performance Marketing Specialist jobs in South Africa

We are hiring a Digital Performance Marketing Specialist

We are looking for a results-driven Digital Performance Marketing Specialist to join our Marketing team. This role is responsible for planning, executing, and optimizing digital campaigns across paid media lifecycle touchpoints and social media channels. You will manage performance-driven initiatives, build multi-step customer journeys, and collaborate cross-functionally to drive ROI, retention, and brand presence across regions.

This role works closely with Product, Marketing, Content, Design, and Regional Marketing Teams in South Africa, the UK, Benelux, Germany, and Australia.

1. Paid Media Campaign Planning & Funnel Execution

• Develop and manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Build and optimize full-funnel customer journeys from awareness to conversion and loyalty.
• Launch upsell and cross-sell campaigns for product extensions (e.g., cameras, driver tools, plug-ins).
• Align campaign messaging and visuals with content, product marketing, and brand guidelines.
• Track and report on digital media budgets, pacing, and ROI.

• Track and analyze campaign KPIs: CPL, ROAS, CAC, CVR, LTV.
• Build and maintain dashboards (GA4, Looker Studio, HubSpot, etc.).
• Run A/B and multivariate testing on ads, landing pages, emails, and CTAs.
• Deliver monthly insights and optimization recommendations aligned with campaign goals.

• Develop and manage automated lifecycle campaigns supporting onboarding, renewal, and feature usage journeys.
• Create segmented customer audiences based on engagement, usage, product type, and region.
• Implement trigger-based campaigns aligned with lifecycle stages to drive retention, upsell, and re-engagement.

• Oversee social media planning and performance tracking.
• Collaborate with the content team on editorial calendars and asset briefs.
• Monitor channel growth and engagement metrics, implementing best practices.
• Integrate organic and paid social strategies for a cohesive approach.

• Partner with regional marketers to localize and adapt digital campaigns for each market.
• Coordinate with teams to adapt messaging based on local regulatory and cultural needs.
• Work with internal teams to extract messaging and repurpose content into digital formats.
• Ensure digital performance activities align with broader marketing and brand strategies.

Requirements :

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3-5 years of experience in digital marketing, performance marketing, or CRM/lifecycle marketing.
• Proven success managing paid media campaigns across Google, LinkedIn, Meta, and programmatic platforms.
• Experience with campaign platforms: Google Ads Manager, LinkedIn Campaign Manager, Meta Business Suite.
• Experience with CRM tools like HubSpot, Salesforce, or similar.
• Strong data analysis skills and proficiency in GA4, UTM tracking, and Looker Studio.
• Familiarity with social media management tools and B2B strategies.
• Understanding of global campaign execution and multi-region team collaboration.

Requirements :

• Strong command of platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
• Working knowledge of CRM systems (e.g., HubSpot, Salesforce).
• Analytical and data-driven mindset with the ability to translate performance into insights.
• Experience with GA4, Looker Studio, or similar analytics tools.
• Excellent communication and collaboration skills across departments and geographies.
• Ability to balance strategic thinking with hands-on execution.

Closing Date : 30 May 2025 at 16:00

Required Experience :

3-5 years of relevant experience

Key Skills :

Digital Marketing, Performance Marketing, CRM, Analytics, Social Media

Employment Type : Full-Time

Department / Functional Area : Marketing

Vacancy : 1

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• Strategise and execute campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.
• Drive results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.
• Collaborate and lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing.
• Data-driven insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.
• Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.
  
  

• Experience: A minimum of three years managing digital campaigns, including B2C products.
  
  

• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools.
• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.).
• Strong analytical and problem-solving skills.
• Exceptional attention to detail and organisational ability.
  
  

• Customer-focused with a commercial mindset.
• Collaborative team player who thrives in a fast-paced environment.
• Proactive and results-driven with a passion for innovation.
  
  

• Be part of a forward-thinking team driving digital innovation in insurance.
• Enjoy a collaborative culture that rewards initiative and creativity.
• Experience unmatched growth opportunities in an exciting, fast-paced industry.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Insurance

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Get notified about new Digital Marketing Specialist jobs in George, Western Cape, South Africa .

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Job Description: Digital Marketing Performance Specialist
Location: George, Western Cape
Type: Full-Time

About Us:
dotsure.co.za, a proud member of Badger Holdings SA, is one of South Africa's leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value. As part of a group with over 1,000 employees operating across five countries, we offer a dynamic environment where bright minds thrive, and initiative is rewarded.

 Role Overview:

We’re looking for a Digital Marketing Performance Specialist to join our growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in our digital marketing efforts.

What You’ll Do:

• Strategise and Execute Campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.

• Drive Results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.

• Collaborate and Lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing.

• Data-Driven Insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.

• Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.

 What You’ll Need:

• Experience: A minimum of 3 years managing digital campaigns, including B2C products.

Skills:

• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools.

• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.).

• Strong analytical and problem-solving skills.

• Exceptional attention to detail and organisational ability.

Mindset:

• Customer-focused with a commercial mindset.

• Collaborative team player who thrives in a fast-paced environment.

• Proactive and results-driven with a passion for innovation.

Why Join Us?

• Be part of a forward-thinking team driving digital innovation in insurance.

• Enjoy a collaborative culture that rewards initiative and creativity.

• Experience unmatched growth opportunities in an exciting, fast-paced industry.

Ready to lead our performance marketing revolution?
Apply now and let's grow together.

The position will be filled in line with the Dotsure Ltd culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Job Description: Digital Marketing Performance Specialist
Location: George, Western Cape
Type: Full-Time

About Us:
dotsure.co.za, a proud member of Badger Holdings SA, is one of South Africa's leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value. As part of a group with over 1,000 employees operating across five countries, we offer a dynamic environment where bright minds thrive, and initiative is rewarded.

 Role Overview:

We’re looking for a Digital Marketing Performance Specialist to join our growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in our digital marketing efforts.

What You’ll Do:

li >Strategise and Execute Campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.
• Drive Results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.
• Collaborate and Lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing.
• Data-Driven Insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.
• Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.

 What You’ll Need:

Skills:

• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools.
• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.).
• Strong analytical and problem-solving skills.
• Exceptional attention to detail and organisational ability.

Mindset:

• Customer-focused with a commercial mindset.
• Collaborative team player who thrives in a fast-paced environment.
• Proactive and results-driven with a passion for innovation.

Why Join Us?

• Be part of a forward-thinking team driving digital innovation in insurance.
• Enjoy a collaborative culture that rewards initiative and creativity.
• Experience unmatched growth opportunities in an exciting, fast-paced industry.

Ready to lead our performance marketing revolution?
Apply now and let's grow together.

The position will be filled in line with the Dotsure Ltd culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Job Overview : We are seeking a motivated and results-driven Digital Marketing Specialist to join our Cape Town team. As part of a rapidly growing marketing division, you will be instrumental in driving digital marketing initiatives that enhance brand awareness, generate leads, and drive growth across various online platforms. This is an exciting opportunity for a digital marketing professional to contribute to the success of an innovative company while developing their skills in a collaborative and fast-paced environment.

Key Responsibilities :

• Assist in the development and execution of digital marketing campaigns across multiple channels, including social media, email marketing, SEO, SEM, and paid digital advertising.
• Monitor, analyse, and report on campaign performance, using analytics tools to identify trends and optimize results.
• Collaborate with the content team to create compelling and relevant content that resonates with target audiences and supports marketing objectives.
• Manage and grow social media accounts, ensuring consistent brand voice and engagement with followers.
• Support lead generation activities by crafting digital campaigns that capture and nurture prospective clients.
• Stay updated with the latest digital marketing trends, tools, and best practices to ensure that Elixirr remains at the cutting edge of digital marketing strategies.
• Contribute ideas to improve the overall marketing strategy and help elevate the brand.

Requirements :

• A minimum of 2-5 years of experience in digital marketing, preferably within a consulting, technology, or agency setting.
• Proven experience in running and optimizing digital marketing campaigns, with a focus on social media, SEO / SEM, email marketing, and paid media.
• Strong understanding of digital analytics and tools (Google Analytics, SEMrush, etc.), with the ability to analyse data and translate insights into actionable strategies.
• Familiarity with content management systems (CMS), email marketing platforms, and social media management tools.
• Excellent written and verbal communication skills, with the ability to create clear, engaging content.
• A creative and analytical thinker with a keen attention to detail.
• Ability to work both independently and as part of a collaborative team.
• Knowledge of the Cape Town digital landscape is a plus.

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Join to apply for the Digital Marketing Specialist role at Remote Recruitment

Join to apply for the Digital Marketing Specialist role at Remote Recruitment

Remote Recruitment is looking for a passionate and experienced Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for enhancing our online presence and driving brand awareness through various digital marketing channels. You will develop and implement integrated marketing strategies, including content marketing, SEO, email marketing, and social media campaigns, all while leveraging analytics to measure and improve performance.

If you are results-oriented, creative, and have a solid understanding of digital marketing trends and tools, we want you to help us elevate our brand in the competitive recruitment landscape!

Responsibilities

• Develop and execute digital marketing strategies to drive qualified traffic and increase brand visibility.
• Manage SEO efforts including keyword research, on-page and off-page optimization, and monitoring results.
• Create engaging content for various platforms including blogs, email campaigns, social media, and websites.
• Analyze campaign performance and provide actionable insights to enhance campaign effectiveness.
• Oversee social media marketing strategies, including creating content calendars and scheduling posts.
• Manage PPC campaigns and optimize for conversion rates while keeping track of budgets.
• Collaborate with cross-functional teams including design and sales to ensure cohesive branding.
• Keep up-to-date with the latest digital marketing trends and adjust strategies accordingly.

Qualifications and Experience

• 3+ years of experience working in digital marketing roles.
• In-depth knowledge of SEO, PPC, social media marketing, and email marketing.
• Experience with analytics tools (Google Analytics, SEMrush, etc.) to track and report on campaign performance.
• Strong content creation and copywriting skills.
• Proficient with marketing automation and CRM systems.
• Excellent project management skills with the ability to prioritize tasks effectively.
• Creative thinker with a results-driven approach.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Experience in the recruitment or HR industry is a plus but not essential.
• Strong familiarity with basic graphic design tools (e.g., Canva) is a plus.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Staffing and Recruiting

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Get notified about new Digital Marketing Specialist jobs in South Africa .

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Sandton, South Africa | Posted on 11/06/2025

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Responsibilities:

• Create and Execute Digital Marketing Campaigns.
  
• Administer Websites & Publish Content
  
• Monitor & Optimize Marketing Campaigns
  
• Use data analytics to measure, analyze, and report on campaign performance.
  
• Advanced knowledge of Search engine optimization (SEO)
  
• Website administration and content publishing
  

• Google Certified.
  
• Digital Marketing Qualification.
  
• 3-5 years of experience in developing and implementing digital marketing strategies
  
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  
• Proven record of successful budget management and management of advertising channels to
  
• meet target KPIs thresholds necessary.
  
• Critical thinker and problem-solver
  
• Strong analytical skills
  

• Team-player
  
• Self-disciplined and motivated
  
• Able to perform under pressure
  
• Willingness to multi-task
  
• Service-orientated
  
• Assist with additional tasks not related to job description, requested by Marketing Manager
  

Pretoria - 2 days work-from-home in line with Company Policy (only applicable after probation is successfully passed).

Job Purpose:

The digital marketing specialist with an advertising platform focus is responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives.

The specialist works closely with the digital marketing lead, marketing team and external teams to ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics. Agency management for all digital campaigns as required and actively support retail and e-commerce specific digital marketing initiatives.

They also handle the administrative tasks related to digital marketing, providing support in terms of insight generation from the market, competitors and campaign performance to assist with strategic direction and any ad hoc business projects.

• BCom Marketing Management or related Commerce degree

• Postgraduate Degree or Diploma in Marketing Management or related
• Course / Certificate in digital marketing

• Business to Consumer marketing.
• Experience in international markets.
• Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
• Reporting and navigating GA4.
• Analyzing and reporting on campaign data.
• Set up and testing of goals and conversion tracking.

Skills and Knowledge (essential):

• Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
• GA4.
• Thorough understanding of conversion tracking systems.
• Digital target markets / audiences and campaign KPIs
• Predict campaign performance, based on previous experience.
• Proficient in Microsoft Suite or Google Suite.
• Excellent analytical and cross-functional communication skills
• TV Streaming (desirable)
• Google Tag Manager (desirable)
• Experience in Marketing Cloud intelligence / Marketing automation (desirable)

Direct Digital Campaign Management 50%

• Lead the management of digital marketing campaigns across platforms including Google Ads, Facebook Ads Manager, BING, 3rd party remarketing platforms, etc and assist with managing agency relationships.
• Lead the creative and copy briefing process for all digital campaigns to ensure frequently enough updated creatives, alignment with positioning, and seamless approvals and implementation across digital platforms in support of the performance marketing plan.
• Support digital platform expert relationships and conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign, audience or ad ideas to test with the objective to improve campaign performance.
• Lead the creative and copy briefing process for all project related digital campaign requirements.
• Lead the creative and copy briefing process for any new digital marketing platforms.
• Implement ongoing campaign, creative and audience refinements and optimizations.
• Assist with reporting and budgeting requirements for 3rd party providers of digital campaign services.
• Support the retail marketing team with retailer briefs for new online launches and creative updates.

E-commerce Management 15%

• Support the broader teams with our own e-commerce platforms including our website and landing pages to ensure seamless and optimized customer journeys from a digital campaign perspective.
• Collaborate with the relevant teams to ensure we optimize customer journeys across the different touchpoints focussing on digital campaigns to improve overall conversion rate of our website.
• Manage the tactical implementation of journey optimized digital campaign efforts.

• Build a monthly digital marketing platform performance report and work with the BI teams to automate and optimize dashboards.
• Assist with end to end analytics tracking, monitoring and improvement across platforms.
• Collaborate with cross functional teams to ensure accurate conversion tracking.
• Track performance on a monthly basis and optimize campaigns based on insights.

• Assist with developing and implementing digital marketing strategies including insight generation from the market, competitors and campaign performance to ensure business objectives are achieved.
• Create a comprehensive competitor analysis on a quarterly basis, keep a close eye on competitors to ensure we remain relevant and capture competitor activity during key promotional periods on an ongoing basis.
• Assist to create processes and systems to support the broader business.
• Contribute to strategic business projects when required.
• Consistently explore new possibilities for the expansion of our digital reach and digital sales channels and chase down such opportunities.

• Assist with overall digital marketing administration.
• Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
• Assist with management of all digital campaigns ad accounts.
• Assist Marketing team with general administrative tasks.

• Ensure that QMS guidelines are adhered to.
• Ensure that all supporting documents are kept to date.
• Ensure that all processes are kept relevant.

Job category: Banking, Finance, Insurance. Stockbroking

Contract: Fixed Term Contract

Remuneration: Market Related

EE position: Yes

WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.

Results Delivery

· Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.

· Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.

· Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.

· Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.

· A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.

· Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.

· Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.

· Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.

· Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive

· Reporting : Creating detailed reports on campaign performance and providing insights for improvement.

· SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.

· Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.

Stakeholder Relationship Management

· Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.

· Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.

· Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.

· Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.

· Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.

Transformation and Innovation Contribution

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Grade 12 and relevant tertiary qualification

· Diploma in Marketing and Communications or Digital Marketing

· 4-5 years working in a financial markets or financial services environment

· 2 years' experience within digital marketing.

· Experience in executing performance marketing and optimising digital marketing campaigns

Knowledge and Skills required

Knowledge:

· JSE policies and procedures

· Analytics and Data Interpretation

· AI-powered tools

· Planning, Scheduling, Advertising and Campaign Management

· Lead generation and optimisation

Skills:

· Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.

· Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.

· Building and maintaining effective relationships with multiple, internal stakeholders

· Agency and Supplier management

· Managing multiple campaigns

· Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.