280 Performance Marketing jobs in South Africa

Help shape the future of independent travel at VoiceMap. We're looking for a dynamic Performance Marketing Manager to drive user acquisition and transform how millions of people discover destinations worldwide. This is a rare opportunity to join a fast-growing company at the intersection of travel, technology, and storytelling, where you'll optimize campaigns across social media and search while working with our community of nearly 1,000 storytellers to create compelling content. If you have a proven track record in performance marketing and thrive on data-driven creativity, we want to talk to you.

About VoiceMap

VoiceMap is a global leader in the burgeoning market for self-guided audio tours with walks, cycles, drives and boat trips in over 65 countries. Our tours are produced using Mapmaker, our collaborative CMS, which takes the guesswork out of producing a tour. Our tours have over 50,000 five star reviews, and we plan to offer ten times as many of them – along with a number of related products – all with a focus on giving people easy, engaging ways to see the world around them from new, surprising, and sometimes challenging perspectives.

Work Arrangements

Ideally, this is a hybrid position, with two to three days a week at our offices in Valencia, Spain, or Cape Town, South Africa. But exceptional candidates will be considered for fully remote positions as long as working hours align with Central European Time.

The Role

You'll be a key player in VoiceMap's growth, operating at the intersection of travel, technology, and storytelling. You'll work directly with our founder and product team to execute and optimize our acquisition strategy across paid channels. While you'll start with our established playbook focusing on proven channels like shortform video and social media, you'll have opportunities to test new approaches and take on more strategic responsibilities as you demonstrate success. You'll also collaborate with our community of nearly 1,000 publishers - professional storytellers, tour operators, and local experts - who can provide content and insights to support your campaigns.

What You'll Be Doing

• Design and execute performance marketing campaigns that drive user acquisition across paid social, search, and app install networks
• Own our creative strategy for paid channels, with particular focus on shortform video content that resonates with travelers
• Optimize campaign performance through continuous A/B testing and data-driven decision making
• Scale successful channels while maintaining efficient CAC and hitting ROAS targets
• Build and refine marketing funnels from first touch to conversion
• Collaborate with our global network of storytellers to source authentic content for campaigns
• Drive ASO strategy to enhance organic acquisition

What You'll Need

• 3+ years of hands-on performance marketing experience with proven track record of scaling user acquisition
• Deep expertise in paid social campaigns, especially video-first platforms
• Experience managing substantial monthly ad spend across multiple channels
• Data-driven approach with strong understanding of key metrics (CAC, LTV, ROAS)
• Creative mindset with experience in ad content development
• Ability to work autonomously and move fast in a startup environment
• Travel industry experience is a plus
• Fluency in English required, additional languages are a plus

How to Apply

If you’re curious about the world and you’re excited by the opportunity to get your hands dirty and grow with a company, send the following to :

• Your CV
• Examples of performance marketing campaigns you've managed, including key metrics and results
• A brief explanation of why you're the right person to drive VoiceMap's growth

You can also submit them using the form below.

#J-18808-Ljbffr

Help shape the future of independent travel at VoiceMap. We're looking for a dynamic Performance Marketing Manager to drive user acquisition and transform how millions of people discover destinations worldwide. This is a rare opportunity to join a fast-growing company at the intersection of travel, technology, and storytelling, where you'll optimize campaigns across social media and search while working with our community of nearly 1,000 storytellers to create compelling content. If you have a proven track record in performance marketing and thrive on data-driven creativity, we want to talk to you.

About VoiceMap

VoiceMap is a global leader in the burgeoning market for self-guided audio tours with walks, cycles, drives and boat trips in over 65 countries. Our tours are produced using Mapmaker, our collaborative CMS, which takes the guesswork out of producing a tour. Our tours have over 50,000 five star reviews, and we plan to offer ten times as many of them – along with a number of related products – all with a focus on giving people easy, engaging ways to see the world around them from new, surprising, and sometimes challenging perspectives.

Work Arrangements

Ideally, this is a hybrid position, with two to three days a week at our offices in Valencia, Spain, or Cape Town, South Africa. But exceptional candidates will be considered for fully remote positions as long as working hours align with Central European Time.

The Role

You'll be a key player in VoiceMap's growth, operating at the intersection of travel, technology, and storytelling. You'll work directly with our founder and product team to execute and optimize our acquisition strategy across paid channels. While you'll start with our established playbook focusing on proven channels like shortform video and social media, you'll have opportunities to test new approaches and take on more strategic responsibilities as you demonstrate success. You'll also collaborate with our community of nearly 1,000 publishers - professional storytellers, tour operators, and local experts - who can provide content and insights to support your campaigns.

What You'll Be Doing

• Design and execute performance marketing campaigns that drive user acquisition across paid social, search, and app install networks
• Own our creative strategy for paid channels, with particular focus on shortform video content that resonates with travelers
• Optimize campaign performance through continuous A/B testing and data-driven decision making
• Scale successful channels while maintaining efficient CAC and hitting ROAS targets
• Build and refine marketing funnels from first touch to conversion
• Collaborate with our global network of storytellers to source authentic content for campaigns
• Drive ASO strategy to enhance organic acquisition

What You'll Need

• 3+ years of hands-on performance marketing experience with proven track record of scaling user acquisition
• Deep expertise in paid social campaigns, especially video-first platforms
• Experience managing substantial monthly ad spend across multiple channels
• Data-driven approach with strong understanding of key metrics (CAC, LTV, ROAS)
• Creative mindset with experience in ad content development
• Ability to work autonomously and move fast in a startup environment
• Travel industry experience is a plus
• Fluency in English required, additional languages are a plus

How to Apply

If you’re curious about the world and you’re excited by the opportunity to get your hands dirty and grow with a company, send the following to :

• Your CV
• Examples of performance marketing campaigns you've managed, including key metrics and results
• A brief explanation of why you're the right person to drive VoiceMap's growth

You can also submit them using the form below.

#J-18808-Ljbffr

Join to apply for the Performance Marketing Lead role at ExecutivePlacements.com - The JOB Portal

1 week ago Be among the first 25 applicants

Join to apply for the Performance Marketing Lead role at ExecutivePlacements.com - The JOB Portal

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• We are seeking a results-driven Performance Marketing Lead to set up and spearhead our performance marketing efforts and drive measurable outcomes aligned with our digital marketing strategy
• This role is pivotal in creating and managing performance marketing campaigns across various digital channels, optimizing campaigns to achieve key performance indicators and strategic objectives
• Reporting to the Head of Digital Marketing, the Performance Marketing Lead will play a critical role in maximizing the effectiveness and ROI of our digital marketing initiatives
  
  

Recruiter:

Mindworx Consulting

Job Ref:

JNB007941/MNT

Date posted:

Thursday, July 10, 2025

Location:

Johannesburg, South Africa

SUMMARY:

Role overview:

• We are seeking a results-driven Performance Marketing Lead to set up and spearhead our performance marketing efforts and drive measurable outcomes aligned with our digital marketing strategy
• This role is pivotal in creating and managing performance marketing campaigns across various digital channels, optimizing campaigns to achieve key performance indicators and strategic objectives
• Reporting to the Head of Digital Marketing, the Performance Marketing Lead will play a critical role in maximizing the effectiveness and ROI of our digital marketing initiatives
  
  

POSITION INFO:

Responsibilities and KRAs:

• Define and set up the technology structures and team resources as needed for success in delivering on strict performance marketing objectives
• Develop and execute performance marketing campaigns across digital channels such as PPC, display advertising, paid social, and other relevant platforms, ensuring alignment with overall digital marketing strategy objectives
• Continuously monitor and optimize campaign performance, utilizing data-driven insights to improve targeting, messaging, and creative elements, with a focus on maximizing ROI and achieving key performance indicators
• Manage performance marketing budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic and acquisition objectives
• Analyze campaign performance metrics and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement, and making data-driven recommendations for future campaigns
• Collaborate closely with internal teams, including brand, data, and creative, to ensure alignment of performance marketing efforts with overall marketing objectives and brand messaging
• Stay abreast of industry trends and emerging technologies in performance marketing, testing, and implementing new strategies and tactics to optimize campaign performance and drive continuous improvement
• Create, lead, and mentor a team to ensure acquisition targets are met and ROI is maximized
  
  

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• At least 7 years of experience in performance marketing, with a proven track record of creating and managing successful performance marketing teams and campaigns across digital channels
• Previous Agency experience (Essential)
• Expertise in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms
• Previous experience with CDP-driven performance marketing (Advantageous)
• Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment
• Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels
• Excellent communication and training abilities
• Experience working in the fintech or digital banking sector (Advantageous)
  
  
  
  

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Human Resources
• Industries Advertising Services

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Join to apply for the Performance Marketing Lead role at Sage

Join to apply for the Performance Marketing Lead role at Sage

This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in region. Marketing Lead for the AME planning process for small & accountants. Lead on trading interlock with sales & performance in region – driving performance & optimisation. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs. This is a player manager role, leading 2 direct reports to shape and deliver the NCA, Accountants & Inlife plans.

Location - 3 days per week out of our Johannesburg office.

• Marketing Lead for AME Small & Accountants interlocking with AME leadership team accountable for delivering against regional targets.
• Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell/expansion, retention) for both direct channel and through accountants covering all products: SBCA, SBCP and Sage 50.
• Set & own marketing plan (strategic & demand plan) for AME Small & Accountants across all channels – through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments. Working through direct team of 2 managers and 1 intern.
• Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
• Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
• Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC).
• Accountability for marketing budget.
• Lead team of 2 plus intern, indirect leadership through the hubs.
• Lockstep with IC strategic teams for Small segment & brand teams to ensure requirements for BU in region are met and tight collaboration on priorities.

Skills, know-how and experience:

• Minimum of 5 years’ experience in a marketing management role.
• Results driven with strong commercial acumen and focus on KPIs / performance.
• Experience in fast paced / sales led organisation.
• Strong understanding of both digital trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
• Sound leadership skills to inspire and motivate your team.
• Exceptional communication to negotiate and influence at senior level.
• Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
• Resilience and strong accountability.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Human Resources
• Industries Software Development

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Job Title: Performance Marketing Manager

Location: Remote

Experience Required: 4+ years

Reports To: Associate Director

Salary: Competitive, based on experience

Job Title: Performance Marketing Manager

Location: Remote

Experience Required: 4+ years

Reports To: Associate Director

Salary: Competitive, based on experience

About 360 OM

360 OM is a multi-award-winning performance marketing agency specialising in PPC, Paid Social, and Email Marketing for ambitious eCommerce and DTC brands. We are a fast-growing team across the UK and South Africa, we’re redefining what performance means through tech, talent, and transparency.

Role Overview

We’re looking for a Performance Marketing Manager with a strong track record of managing high-growth paid media campaigns across Google and Meta. You’ll be responsible for driving outstanding results for a portfolio of eCommerce clients, contributing to strategy, managing day-to-day performance, and collaborating closely with internal teams to ensure client success.

Key Responsibilities

• Plan, build, and optimise Paid Search and Paid Social campaigns (Google Ads, Meta Ads).
• Manage a portfolio of client accounts, ensuring performance is hitting or exceeding KPIs (ROAS, CPA, NCAC, NCROAS, revenue growth).
• Own campaign structure, audience targeting, budget pacing, creative feedback, and feed management with support from internal specialists.
• Use platforms like 360 Commerce, TripleWhale, StoreHero, Klaviyo and Shopify to drive data-led decisions.
• Support Client services on regular client calls and performance reviews as the technical expert, delivering clear insights and recommendations.
• Collaborate with operations and Designers to execute and improve campaign delivery.
• Stay ahead of platform updates and trends in eCommerce performance marketing.

What You’ll Need

• 4+ years of hands-on experience managing Paid Search and/or Paid Social campaigns.
• Strong experience with Google Ads (Search, Shopping, Performance Max) and Meta Ads Manager.
• Confidence in client communication — you're comfortable owning meetings, setting expectations, and explaining performance in plain English.
• Data-first mindset — you make decisions based on numbers, not assumptions.
• Familiarity with tools like GA4, Google Tag Manager, Shopify, and product feed platforms.
• Ambition, proactivity, and a bias for action — we move fast, and you’ll thrive in a team that does too.
  

What We Offer

• Work with award-winning experts on fast-scaling DTC brands.
• Flexible remote working and a high-trust, results-driven culture.
• Regular L&D sessions, online training access, and opportunities to lead initiatives.
• Clear progression framework and quarterly reviews.
• Access to cutting-edge performance marketing tech, including our proprietary platform, 360 Commerce.

How to Apply

Send your CV and a short note about a campaign you’re proud of to Want to stand out? Share a Loom walking us through your favourite campaign strategy.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Advertising Services

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Performance Marketing Specialist required in Johannesburg.

A Performance Marketing Specialist position is currently available in Bedfordview.

Level: Mid-Weight.

Hybrid: 3 Days On-Site, 2 Days Remote.

Benefits: Medical Aid.

Duties and Responsibilities:

Your work priorities would include:

• Manage campaign set-up, delivery, performance, testing and reporting across digital and social channels including (but not limited to) Display, Paid Search, Paid Social and other digital marketing platforms as needed.
• Maintain certifications, including but not limited to Google Ads, Facebook Blueprint, or others recommended by the company to build, bolster and develop your profile.
• Working closely with the creative team to produce best-in-class content (display / remarketing ads, video, landing pages) to meet KPIs.
• Set up conversion goals to track performance using Google Tag Manager and Google Analytics.
• Set up the relevant code to improve campaign performance, including remarketing and Facebook Pixel code.
• Build, manage and develop audience lists utilising audience manager.
• Regularly assess and report on the performance of marketing campaigns and provide recommendations for improvement.

Requirements:

The ideal candidate would have a strong mix of the following:

• Minimum 4 years of experience implementing campaign set-up, delivery, performance, testing and reporting across digital and social channels.
• Minimum 4 years working directly on the following ad platforms – Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Proven track record of analysing data and trends in order to continually optimise media campaigns for efficient ROI.
• Must have digital or ad agency experience.

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Performance Marketing Manager

Working hours: 9 am - 5 pm (Hybrid - In office 2 days per week)
Location: Observatory, Cape Town
Salary: R45,000 - R55,000 p/m depending on experience

We're on the search for a talented Performance Marketing Manager to join our Digital Agency. To excel in this role, you should have relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will be responsible for campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.

We're looking for someone with an entrepreneurial mindset and strong project management skills to champion the sales, systems, and processes for the department.

A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Team: We're a small team (13) and are looking for a like-minded individual who is down-to-earth, passionate, and a high-energy hard worker. This position is a great opportunity for someone wanting to join a growing agency and play a key role in helping us scale.

Core Skills & Knowledge:

• Paid Media Strategy
• Paid Media Management
• Strong Project Management
• eCommerce Growth Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Tracking Setup Experience
• Ad Copy Editing
• Reporting & Analysing Data
• Looker Studio Setup & Analysis
• Google Analytics & Event Tracking Setup
• Google Tag Manager Experience
• Team Management
• Thoughtful, Candid & Open Communication

Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology.

Daily Tasks & Responsibilities:

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Looker Studio
• Onboarding new paid ads accounts
• Ad copy editing/reviewing
• Campaign budget management/tracking
• Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google)
• Dashthis Reporting Tool (or similar)
• Looker Studio
• Google Analytics
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Quali fications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications
• Digital Marketing or Marketing qualification

Location: Hybrid – Cape Town (Sea Point, 3 days per week)
Employment Type: Full-Time
Industry: B2B SaaS | Global HR Tech | Demand Generation

WatersEdge Solutions is seeking a hands-on, data-obsessed Performance Marketing Manager to build and scale a high-impact paid media engine from the ground up. If you're ready to turn our first media budget into a pipeline-driving machine—this is your launch moment. You'll own the full strategy, execution, and performance of paid channels, working closely with Sales, RevOps, and Creative to drive meaningful business outcomes.

About the Role
You’ll be the in-house paid media expert, launching and optimizing campaigns across LinkedIn, Google, Meta, G2, Capterra, and programmatic placements. You’ll run full-funnel, multi-channel campaigns and ABM plays, managing over £25K/month in media spend. From crafting creative briefs to performance reporting, you’ll shape demand generation and customer acquisition with a direct impact on revenue growth.

Key Responsibilities

• Own and execute paid media strategy across LinkedIn, Google, Meta, G2, and Capterra

• Plan, launch, and optimize multi-funnel campaigns—from awareness to conversion

• Collaborate with RevOps and Marketing Ops to ensure data integrity and accurate attribution

• Drive creative experimentation: brief, test, and refine copy, visuals, and landing pages

• Launch ABM campaigns targeting high-value accounts and key ICPs

• Report on CPL, CAC, ROAS, and pipeline contribution weekly and monthly

• Manage integrations across GA4, HubSpot, and paid media platforms

• Stay ahead of channel trends, algorithm updates, and emerging growth opportunities

What You’ll Bring

• 4+ years of B2B performance marketing or demand generation experience

• Proven track record managing £25K+ monthly in paid media

• Hands-on experience with Google Ads (Search & Display), LinkedIn Ads, and Meta

• Familiarity with paid platforms like G2, Capterra, affiliate networks, and B2B directories

• Analytical mindset with deep comfort in GA4, spreadsheets, dashboards, and data tools

• Understanding of the B2B buyer journey and sales funnel dynamics (CPL ? MQL ? SQL)

• Experience collaborating with Sales, Creative, and Revenue Operations

• Strong creative instincts and a test-and-learn approach to campaign development

Nice to Have

• Experience with CRO tools or ABM platforms (e.g., 6sense, Clay, RollWorks)

• Experience running multi-region or multi-language campaigns

• Background in SaaS, HR tech, or service-led B2B businesses

What’s On Offer

• Competitive market salary and share incentive scheme

• Generous vacation policy and “work from anywhere” flexibility (4 weeks annually)

• High-visibility role in a growth-stage team with a clear runway to scale

• Daily perks, team events, and a hybrid environment built for performance and autonomy

Company Culture
WatersEdge Solutions is powered by bold thinking, measurable results, and relentless improvement. We believe in testing big ideas, owning outcomes, and scaling smart. If you're a strategic executor who lives in the data and thrives on collaboration—we're ready to grow with you.

If you have not been contacted within in 10 working days, please consider your application unsuccessful.

Performance Marketing Lead
Job Description:
This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in region. Marketing Lead for the AME planning process for small & accountants. Lead on trading interlock with sales & performance in region - driving performance & optimisation. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs. This is a player manager role, leading 2 direct reports to shape and deliver the NCA, Accountants & Inlife plans.
Location - 3 days per week out of our Johannesburg office.
Key Responsibilities:
- Marketing Lead for AME Small & Accountants interlocking with AME leadership team accountable for delivering against regional targets.
- Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell/expansion, retention) for both direct channel and through accountants covering all products: SBCA, SBCP and Sage 50.
- Set & own marketing plan (strategic & demand plan) for AME Small & Accountants across all channels - through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments. Working through direct team of 2 managers and 1 intern.
- Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
- Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
- Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC).
- Accountability for marketing budget.
- Lead team of 2 plus intern, indirect leadership through the hubs.
- Lockstep with IC strategic teams for Small segment & brand teams to ensure requirements for BU in region are met and tight collaboration on priorities.
Skills, know-how and experience:
- Minimum of 5 years' experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Experience in fast paced / sales led organisation.
- Strong understanding of both digital trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
- Proven experience in digital & field marketing.
- Sound leadership skills to inspire and motivate your team.
- Exceptional communication to negotiate and influence at senior level.
- Ability to work in a matrix environment and multi team approach - influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
#LI-SW1
Function:
Performance Marketing
Country:
South Africa
Office Location:
Johannesburg
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.