248 Media Relations jobs in South Africa
Head: Media Relations and Issues Management
Posted today
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Overview
Head: Media Relations and Issues Management is a senior leadership role that reports to the Managing Executive Group Communications. The role is responsible for setting, enabling and driving the organisation’s media engagement strategy and managing reputational risk through proactive and reactive communications. It aims to position the organisation positively in the public domain, build trusted media relationships, and lead strategic responses to complex issues and crises. The role drives functional strategy integration and sets standards for media relations.
Responsibilities- Accountability: Develop and implement the Media Relations and Issues Management Strategy. Develop and execute communications strategies that support the Absa Group strategy; the CEO Office; the AGL Exco and Board – including tactical communications in line with business operations and reputation management issues, as well as proactive communications to position these stakeholders in line with the corporate ambition and in partnership with Group Public Relations.
- Provide strategic, issue and crisis communication advice (reputation management) including scanning (communication, customer and environmental insights) and issues identification, monitoring, and redress.
- Accountability: Thought leadership creation and positioning for key stakeholders. Work with Group Public Relations and Corporate Communications to position Absa Group, the CEO and the Group leadership in the market, in line with the Group strategy. Represent the Group on relevant industry bodies to influence the landscape of communications practice on the African continent.
- Accountability: Sharing of insights and best practice; educate internal stakeholders on strategic media relations. Maintain up-to-date understanding of competitor media relations activity to keep leadership informed of market activity and opportunities. Provide thought leadership to Corporate Affairs teams and communications practitioners across the Group.
- Accountability: Creation and oversight of the Media Governance Framework. Design and implementation of Absa’s media relations policy, standards, strategy, framework and governance oversight. Develop and embed a differentiated, robust group-wide media relations capability and data-driven insights for proactive and reactive media responses. Provide Media Relations subject matter expertise and advisory to business and key stakeholders.
- Accountability: Control measures. Understand and apply risk controls, complete mandatory training on time, manage risks and controls, escalate and address incidents to prevent recurrence.
- Accountability: People Management. Develop and sustain a high-performing team, establish a succession plan, and manage coaching, development, performance and engagement.
- B Degree in related field (NQF 8)
- 10+ years of strong communications experience
- 8 years in a multinational corporate communications environment
- Solid existing journalist/media relations experience and relationships
- 5 years leading and managing diverse and remote teams
- Strong crisis/issues management experience
- Experience working in complex matrix environments
- Pan African experience
- Flexibility in working after hours and/or weekends
Bachelor’s Degrees and Advanced Diplomas: Communication Studies and Language (Required)
Equal OpportunityAbsa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised.
#J-18808-LjbffrHead: Media Relations and Issues Management
Posted 2 days ago
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Job Summary
The Head: Media Relations and Issues Management is a senior leadership role, that reports into the Managing Executive Group Communications, and is responsible for setting, enabling and driving the organisation’s media engagement strategy and managing reputational risk through proactive and reactive communications. This role is pivotal in positioning the organisation positively in the public domain, building trusted media relationships, and leading strategic responses to complex issues and crises. The role drives functional strategy integration and sets standards for media relations.
Job DescriptionKey Accountabilities:
Accountability: Develop and Implement the Media Relations and Issues Management Strategy- Develop and execute communications strategies that support the Absa Group strategy; the CEO Office; the AGL Exco and Board – this includes both tactical communications in line with business operations and reputation management issues, as well as proactive communications to effectively position these stakeholders in line with the corporate ambition and in partnership with Group Public Relations.
- Provide strategic, issue and crisis communication advice (reputation management) - including formal and informal scanning (communication, customer and environmental insights) and issues identification, monitoring, and redress.
- Working closely with Group Public Relations and Corporate Communications to develop communications initiatives that will effectively position Absa Group, the CEO and the Group leadership in the market, in line with the respective focus areas as outlined in the Group strategy.
- Represent the Group on relevant industry bodies, to influence and shape the landscape of communications practice on the African continent.
- Maintain an up-to-date understanding of competitor media relations/PR/thought leadership activity – to ensure Group Communications and Corporate Affairs leadership are kept abreast of market activity and opportunities to enhance the Group’s voice and distinctiveness in the market.
- Provide thought leadership to the Corporate Affairs teams, as well as communications practitioners across the Group – to ensure the community is equipped to effectively deliver world class communications activity (innovation, new methods, new channels etc.)
- Design and implementation of Absa’s media relations policy, standards, strategy, framework and governance oversight.
- Develop and embed a differentiated, robust and consistent group-wide media relations expertise that utilises best-in-class approaches and embeds Absa’s desired media relations framework and approach.
- Design and implement robust media data analysis and insights generation to facilitate data-driven proactive and reactive media responses using strategic intelligence
- Provide Media Relations subject matter expertise and advisory to business and key stakeholders in support of the Group Communications strategy
- Understand the control measures applicable to the role through reading the Code of Conduct and other training allocated. Where responsible for risks and controls ensure that these are appropriate and fit for purpose.
- All mandatory training completed to deadline and understood within given timescales.
- Where applicable, all key risks identified, tracked, logged and managed as per the Risk Framework procedures.
- Where applicable, all key controls to have identified owners, with audit trail of regular review and maintenance together with supporting records.
- Where applicable, all risk events (incidents) or control failures to be escalated, investigated, reported and fixed at root cause to prevent reoccurrence.
- Develop and sustain a high performing team in line with Absa’s desired culture, people management practices, standards and target colleague experience, including effective coaching, development, performance management and engagement.
- Establish and maintain a succession plan for key roles in your team in line with Absa’s talent management practices.
- Strategic agility and sound judgment under pressure.
- Business Acumen
- Customer focus
- Results orientation
- Problem solving and issues management
- Strong interpersonal and influencing skills.
- High emotional intelligence and resilience.
- Ability to navigate complex stakeholder environments.
- Media-savvy with a proactive and solutions-oriented mindset.
- Commercial acumen
- Innovation
- Inspirational people leadership
- Collaboration and Influencing
- B Degree in related field NQF 8
- 10+ years of strong communications experience
- 8 years in a multinational corporate communications environment
- Solid existing journalist/media relations experience and relationships
- 5years leading and managing diverse and remote teams
- Strong crisis/issues management experience
- Working in complex matrix environments
- Pan African experience
- Flexibility in working after hours and/or over weekends
Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)
Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised
#J-18808-LjbffrMedia Specialist
Posted 20 days ago
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Job Description
If you have a strong background in media management and thrive in a fast-paced environment, we’d love to hear from you.
In this role, you will play a key part in supporting the Group Head of Marketing with media planning, strategy, and execution as a Media Specialist.
Key Responsibilities
- Oversee media planning across all traditional media channels.
- Manage and maintain media flow plans.
- Coordinate with creative agencies to track deliverables.
- Handle the dispatch of advertising material to media houses.
- Respond to external media queries and manage relationships with media partners.
- Track competitor media activity and generate reports.
- Prepare media performance and spend reports.
- Stay up to date with media trends and industry developments.
- Process media invoices and oversee budget management.
Qualifications & Experience:
- Bachelor’s degree or Postgraduate Diploma in Commerce, Marketing, or a related field.
- Minimum of 5 years’ experience in media management.
- Proven track record of working within a media agency.
- Strong experience in developing and maintaining media strategies to meet business objectives.
- Demonstrable expertise in media planning and execution.
Skills & Competencies:
- Strategic thinker with the ability to adapt quickly.
- Strong stakeholder management and collaboration skills.
- Independent and proactive working approach.
- Analytical mindset with a detail-oriented approach.
- Strong ethical awareness and integrity in decision-making.
Senior Media Specialist
Posted today
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Overview
Join to apply for the Senior Media Specialist role at AKQA .
At AKQA, we blend the imaginative application of art and science to create beautiful ideas, products, and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination and deliver impressive returns for our clients. AKQA Johannesburg are looking for a Senior Media Specialist to join our growing team, working a late-shift schedule (2 PM - 10 PM SAST). This senior role is designed to strengthen our global coverage and better align with international client time zones. As a key strategic partner in performance marketing, you’ll support client engagements, lead campaign execution, and ensure seamless delivery across multiple paid media channels.
Responsibilities- Partner closely with the Media Director to support and grow global client relationships.
- Lead or support client calls scheduled during later South African hours.
- Represent the team in cross-regional meetings with AKQA studios and global clients.
- Develop and oversee end-to-end performance marketing strategies across Google Ads, Meta, Programmatic, and other paid media platforms.
- Lead media planning, forecasting, execution, and optimization of campaigns to deliver measurable results.
- Analyze and report on campaign performance, translating insights into actionable recommendations.
- Collaborate with internal teams to ensure alignment across creative, media, and strategy.
- Define and track performance KPIs, ensuring ongoing optimization and achievement of client goals.
- Demonstrated success in planning, executing, and optimizing performance marketing campaigns.
- Deep understanding of paid media platforms, bidding strategies, and digital marketing trends.
- Skilled in using analytics tools to evaluate performance and guide strategic decisions.
- Strong project management abilities with proven success in managing cross-functional collaboration.
- Excellent communication and client-facing skills; able to lead discussions and present strategies confidently.
- Experience working with global clients and accommodating international time zones is a plus.
Explore our extensive range of benefits here. We believe great work happens when we're together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Equality and InclusionAKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Seniority level- Mid-Senior level
- Full-time
- Project Management, Advertising, and Design
- Design Services
Social Media Specialist
Posted today
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Job Description
Introduction
Pacific International Insurance is a dynamic cross-Tasman company that operates as part of a respected global insurance organisation. Along with a diverse portfolio of direct insurance brands a key strategic focus for Pacific is to partner with niche underwriting agencies via insurance binder business philosophy is to provide soft landings through our interactions with partners customers community our team and the broader industry. With our strong foundation and progressive mindset we continue to forge ahead anticipating and meeting the evolving needs of our customers in the ever-changing insurance landscape.
The opportunity
Due to business growth and an exciting new partnership we are seeking a permanent full-time Social Media Specialist to join our team. Reporting to the Marketing Manager you will be responsible for managing and growing the brands presence across all social media platforms. This role involves the development and execution of content plans publishing of posts community engagement and performance this role you will manage day-to-day social media activities while ensuring alignment with brand strategy and compliance requirements in a highly regulated Australian pet insurance industry.
This role is based in our Newcastle office with flexibility for hybrid working arrangements and parking provided.
In this role you will
- Set up manage and maintain all social media platforms including Facebook Instagram LinkedIn and others.
- Prepare and manage organic social media content plans in line with broader marketing campaigns and seasonal activity.
- Monitor engage and respond to interactions on all owned social media platforms.
- Manage queries complaints compliments and general feedback in a timely brand-appropriate manner.
- Escalate sensitive or complex queries to appropriate internal teams while maintaining customer-first communication.
- Track & report on key social media metrics including follower growth engagement rates reach and post performance.
- Collaborate with the broader marketing team to align social media with paid campaigns email marketing and website content.
- Identify opportunities to test new formats tools and engagement strategies to enhance reach and impact.
- Stay informed about social media trends competitor activity and audience preferences within the insurance and pet care sectors.
- Where applicable collaborate with partners to unlock and leverage opportunities
What you will bring
Why you will love working with us
If this role and our team sounds like a good fit for you we would love to hear from you!
Submit your application as soon as possible with applications being assessed progressively or contact Georgi Evans on (02)
Required Experience :
Unclear Seniority
Key Skills
Marketing,Photography,Facebook Advertising,Hootsuite,Social Listening,SEO,Web Design,Adobe Photoshop,Social Media Management,Copywriting,Wordpress,Writing Skills
Employment Type : Full-Time
Experience : years
Vacancy : 1
#J-18808-LjbffrPaid Media Specialist
Posted today
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Job Description
Overview
A global, award-winning Paid Media agency, is seeking an enthusiastic, analytical, and highly organized Paid Media Specialist to join their team in South Africa. This is a 6-month fixed-term contract , with the possibility of becoming a permanent position. As a market leader, they are known for their expertise in delivering successful paid media campaigns across a diverse portfolio of international brands. They offer a fast-paced, creative, and collaborative culture where innovation is key.
This role requires a thorough understanding of Paid Social platforms (Meta, X, TikTok, Snapchat, Pinterest, and LinkedIn) and Google Ads (Search & Display). You will be responsible for running paid media campaigns from start to finish, including setup, optimization, and reporting. If you are passionate about performance-based marketing and are ready to make a significant impact, this role is for you.
Duties and Responsibilities- Media Planning: Provide audience size estimates, campaign volume projections, and KPI forecasts based on historical performance.
- Creative Quality Assurance (QA): Review creative assets to ensure they meet platform and campaign requirements.
- Campaign Setup: Ensure all campaign setups comply with the brief and assist with the QA of colleagues' work.
- Campaign Management & Optimization: Oversee budget pacing and optimize campaign performance post-launch. Participate in bi-weekly In-Flight Optimisations (IFO).
- Reporting: Deliver accurate post-campaign reports that reflect platform-achieved results and compare results against previous weeks.
- Stakeholder Relationships: Grow and maintain an excellent working relationship with all points of contact within the agency.
- Understanding of Paid Social (Meta, X, TikTok, Snapchat, Pinterest, LinkedIn) and Google Ads (Search & Display).
- Previous experience running paid media campaigns from loading to optimizing and reporting.
- Strong analytical and organizational skills.
- Ability to work both independently and collaboratively with an international team.
- A strong focus on campaign strategy, implementation, and reporting.
Salary: R 45 000,00 to R 50 000,00 CTC per month (depending on experience)
Location: Johannesburg OR Cape Town (Hybrid - 3 x per week in-office)
Note: This is a 6-month fixed-term contract, with the possibility of becoming a permanent position.
Seniority level- Mid-Senior level
- Contract
- Marketing
- Industries: Marketing Services and Advertising Services
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#J-18808-LjbffrSocial Media Specialist
Posted 1 day ago
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Job Description
Job category: Media planning and Purchasing
Location: Cape Town
Contract: Permanent
EE position: No
IntroductionThis role is responsible for the execution of strategy and inputting into the development of top class organic social media. This includes the sourcing, planning, scheduling and reporting on social channels including Facebook, Instagram, Twitter, TikTok and more. This role is particularly focused on organic social media, yet may be expected to assist across the communications team if required.
Key Responsibilities- Ensure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.
- Assist in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.
- Manage and lead Social Media Consultants to achieve excellent outcomes.
- Assist with the production of various content types and advertising material across social platforms.
- Ensure all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.
- Maintain effective social and digital media journeys, allowing for the prompt and accurate dissemination of information to customers on social media.
- Maintain creativity and thought leadership in the Communications Team and Woolworths business as a whole.
- Keep abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.
- Connect with brand and creative teams to ensure social content is available and in line with the strategy.
- Execute and evolve best practices for social media.
- Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.
- Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs.
- Strengthen and grow the social media pages and protect the Woolies reputation.
- Compile and supply weekly and monthly reports as required.
- Minimum 5 years of experience with a firm understanding of Social Media Marketing and Communications practices.
- Excellent written, verbal and presentation communication skills.
- People management and capable of leading by example.
- Ability to deal with stress.
- Balanced creative and analytical thinking style.
- Ability to make effective, agile decisions.
- Energy and resilience.
- Knowledge of content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, social analytical tools.
- Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging.
- Experience effectively collaborating across multiple teams, business units and managing agencies.
- Results oriented.
- Ability to influence and persuade key stakeholders.
- Plays a leading and supporting role in implementing initiatives at team level.
- Self-motivated with the ability to challenge the status quo and inspire others.
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Paid Media Specialist
Posted 1 day ago
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Job Description
Prebo Digital is seeking a Paid Media Specialist to join our team. The successful candidate will have a background in managing PPC campaigns on Google Ads, Social Media Ads, and client account management. The ideal candidate will be responsible for managing the day-to-day operations of client PPC campaigns, including creating and implementing strategies, analysing data, and optimising campaigns to ensure maximum ROI. The ideal candidate will also have a basic understanding of digital marketing strategies, client management skills, and a proven track record of delivering results.
The position of Paid Media Specialist entails the following responsibilities:
PPC Campaign Management:
- Develop paid media strategies and campaigns as part of larger performance marketing strategies and translating strategy into action.
- Manage the day-to-day execution and own the daily optimisation tasks for paid campaigns across multiple platforms (Google, Facebook, Instagram, TikTok, LinkedIn, etc.).
- Assist in competitive analyses around the current digital media landscape, and support the team by monitoring trends, best practices, techniques.
- Display expertise and participate in brainstorming sessions, using knowledge of platform capabilities to help teams understand strategic or creative opportunities.
- Write attractive and concise copy for adverts.
- Keep abreast of PPC trends.
- Comfortable with utilising AI tools to generate quality ad copy.
- Use analytics and data to review and analyse results to inform reports for clients that showcase the value/impact of social performance-based programs.
- Prepare presentations and recommendations, and be comfortable sharing with clients and internal teams.
- Stay informed and up-to-date on relevant information relating to the platforms the employee is responsible for.
Account Management:
- Serve as the primary point of contact for some clients and manage all aspects of the client relationship.
- Develop and implement digital marketing strategies for clients.
- Conduct regular meetings and check-ins with clients to provide updates on campaign performance, address concerns, and gather feedback.
- Collaborate with internal teams to develop and execute campaigns that align with client objectives and deliver measurable results.
- Monitor and analyse campaign performance.
- Develop and manage project timelines and budgets, ensuring that projects are delivered on time and within budget.
- Develop and maintain a deep understanding of the client’s industry, target audience, and competitors.
- Prepare and deliver regular reports on campaign performance and provide recommendations for future campaign improvements.
- Represent Prebo Digital as a digital marketing consultant in Prebo Digital’s best interest.
- Perform other duties related to providing digital marketing services when requested.
- 2-3 years of specific experience in paid media campaign management, both on search, Display & Social advertising platforms.
- Bachelor’s degree in marketing, digital marketing, or a related field will be advantageous.
- Entry-level knowledge of paid media platforms including, but not limited to, Facebook, Instagram & Google Ads.
- Understand how to build a strategy based on multiple ad platforms geared towards the overall client objective.
- Ability to consistently perform under pressure in a fast-paced environment as an individual on a team.
- Strong client management skills and experience working with clients in various industries.
- Experience in writing ad copy for Google, Facebook, Instagram, LinkedIn, Twitter.
- Ability to read and understand data in Google Analytics.
- Well organised with great attention to detail.
- Proactive and resourceful.
- Good problem-solving skills.
- Must be an excellent cultural fit – high levels of integrity, autonomy, and self-motivation and impeccable team spirit.
- Excellent communication and collaboration skills. Expresses oneself (in writing and verbally) clearly, concisely, and thoroughly. A good, open communicator.
Paid Media Specialist
Posted 1 day ago
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Job Description
Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data.
The agency is young, dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape.
We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.
Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.
Manage the day-to-day activities of these accounts including technical changes, analyzing and drawing insight from third-party analytics data and implementing innovative management techniques to maximize campaign performance.
Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
Confidence to manage agency relationships with client service and drive increased performance.
Responsibilities
- Keep up to date with paid search advertising trends, techniques and industry related software.
- Conduct detailed competitor research.
- Conduct extensive keyword research, analyze and test keyword performance across multiple channels with multiple campaigns.
- Set up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimization across various channels.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Monitor keyword bids and daily/monthly budget caps.
- Report on quality scores, impressions, click-through rates and other account metrics.
- Collaborate with agency team to ensure all activity is complementary.
- Conduct A/B testing to improve landing pages, ad copy, keywords, bids.
- Optimize campaigns to improve client ROI.
- Create audiences and target them appropriately in relevant campaigns.
- Identify macro and micro conversions and create conversion tracking for those areas.
- Create campaigns on Search, GDN and YouTube.
- Monitor campaign results, analyze key metrics, optimize click-through and conversion rates and create and review daily, weekly, monthly reports for clients.
- Build relationships with external representatives from Google, Facebook, etc.
- Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals.
- Participate in client monthly status meetings.
Qualifications
- 4 years’ experience in a Search environment / Search Campaign Manager.
- Experience in managing big budget campaigns R1M+ a month.
- Strong grasp of numbers – analytically minded.
- Performance driven / focused.
- Ability to identify issues and problems, generate solutions and choose appropriate alternatives.
- Ability to write comprehensive insights.
- Time management skills and the ability to meet deadlines.
- A keen eye for detail.
- Strong written and verbal communication.
- The ability to work well in a team as well as independently and responsibly.
- A passion for the online industry.
- A true paid search enthusiast!
- Comfortable with data analysis and particularly strong on Excel.
TECHNICAL REQUIREMENTS
- Certified in Google Ads – including Search, display, video, Google Shopping & Mobile.
- Certified in Google Analytics.
- GMP (Willing to up skill).
- Google Tag Manager (Willing to up skill).
- Google data studio reporting design.
MINDSET
- A can-do, will-do, win-win attitude.
- First class organisational and people skills.
- Innovative and ground breaking ideas to help grow the clients business.
- Avid learner.
- Energetic.
- Self-starting.
- Team player.
- Confident.
- Well presented.
- Progressive.
- Forward thinking.
- Adaptable.
- Technology savvy.
- Willing to challenge the status quo and be an industry leader.
Paid Media Specialist
Posted 1 day ago
Job Viewed
Job Description
Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data.
The agency is young, dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape.
We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.
Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.
Manage the day to day activities of these accounts including technical changes, analyzing and drawing insight from third party analytics data and implementing innovative management techniques to maximize campaign performance.
Develop strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
Confidence to manage agency relationships with client service and drive increased performance.
Responsibilities
- Keep up to date with paid search advertising trends, techniques and industry related software.
- Conduct detailed competitor research.
- Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns.
- Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels.
- Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns.
- Monitor keyword bids and daily/monthly budget caps.
- Report on quality scores, impressions, click through rates and other account metrics.
- Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates.
- Conduct A/B testing to improve landing pages, ad copy, keywords, bids.
- Optimise campaigns to improve client ROI.
- Create audiences and target them appropriately in relevant campaigns.
- Identify macro and micro conversions and create conversion tracking for those areas.
- Create campaigns on Search, GDN and YouTube.
- Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients.
- Build relationships with external representatives from Google, Facebook, etc.
- Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals.
- Participate in client monthly status meetings.
Qualifications
- 4 years’ experience in a Search environment / Search Campaign Manager.
- Experience in managing big budget campaigns R1M+ a month.
- Strong grasp of numbers – analytically minded.
- Performance driven / focused.
- Ability to identify issues and problems, generate solutions and choose appropriate alternatives.
- Ability to write comprehensive insights.
- Time management skills and the ability to meet deadlines.
- A keen eye for detail.
- Strong written and verbal communication.
- The ability to work well in a team as well as independently and responsibly.
- A passion for the online industry.
- A true paid search enthusiast!
- Comfortable with data analysis and particularly strong on Excel.
TECHNICAL REQUIREMENTS
- Certified in Google Ads – including Search, display, video, Google Shopping & Mobile.
- Certified in Google Analytics.
- GMP (Willing to up skill).
- Google Tag Manager (Willing to up skill).
- Google data studio reporting design.
MINDSET
- A can-do, will-do, win-win attitude.
- First class organisational and people skills.
- Innovative and ground breaking ideas to help grow the clients business.
- Avid learner.
- Energetic.
- Self-starting.
- Team player.
- Confident.
- Well presented.
- Progressive.
- Forward thinking.
- Adaptable.
- Technology savvy.
- Willing to challenge the status quo and be an industry leader.