487 Media Planning jobs in South Africa
Senior Manager - Integrated Media Planning
Posted 13 days ago
Job Viewed
Job Description
Key Responsibilities
- Functional Strategy Formation : Lead the development and implementation of the Media and Channel Integration strategy, ensuring alignment with wider corporate strategy.
- Leadership and Direction : Communicate actions needed to implement the strategy and brand plans; inspire commitment across teams.
- Marketing : Oversee effective creation, implementation, and maintenance of Media and Channel Integration strategies to achieve ROI and brand presence.
- Budgeting & Costing : Manage and optimise budgets to deliver against business objectives.
- Brand : Ensure integration of A&G, Virseker & Partnerships media strategy with the overall brand strategy.
- Stakeholder Engagement : Manage stakeholders up to C-suite level, leading engagement plans and collaboration with Marketing Managers.
- Customer Relationship Management : Develop and maintain relationships with key decision-makers and influencers.
- Contract Management : Oversee media buying and partner relationships; negotiate service-level agreements.
- Continuous Improvement : Implement innovation processes and stay up to date with media market developments.
- Performance Management : Lead a diverse team, set objectives, monitor performance, and implement corrective actions.
- Digital Marketing Capabilities : Contribute to the digital marketing roadmap, enablement strategies, and capability building.
- Grade 12/ SAQA Accredited Equivalent (Essential)
- Relevant 3-year Business-related degree/diploma in Commerce, Marketing, Media, or Advertising (Essential)
- 8-10 years experience in Media or Channel Strategy environment (Essential)
- Experience in financial services (Advantageous)
- 3-4 years management experience (Essential)
Senior Manager: Integrated Media Planning
Posted 21 days ago
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Job Description
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Senior Manager: Integrated Media Planning
Recruiter:
Pillango Placements
Job Ref:
PTA /CB
Date posted:
Friday, July 11, 2025
Location:
Johannesburg, South Africa
SUMMARY:
Are you a strategic media professional ready to make your mark in a large, fast-paced corporate environment? This hybrid role offers exposure to serious marketing, cross-channel campaigns, and ample room to grow alongside industry leaders.
POSITION INFO:
What you’ll do:
- Lead end-to-end integrated media strategies across multiple advertising channels
- Manage media buying, placement of funds, and coordination with media owners
- Apply both analytical and creative thinking to optimise campaigns for ROI
- Drive direct response and lead generation within an insurance marketing environment
- Negotiate effectively with media partners to ensure value and performance
- Collaborate with internal marketing teams and stakeholders to align with business goals
- Guide and mentor a small team (1 direct and 4 indirect reports)
- 8+ years’ experience in media strategy, planning, and execution
- A 50/50 background across digital and traditional media
- Strong commercial acumen and ability to interpret performance data
- Experience in insurance, direct marketing or lead generation preferred
- Proven negotiation and stakeholder management skills
- A relevant degree or diploma in Marketing, Media, or a related field
We’ll consider your qualifications, skills, experience, and unique strengths to make you a competitive, market-related offer that reflects your value.
Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Advertising Services
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#J-18808-LjbffrSenior Manager: Integrated Media Planning A&G, Virseker and Par
Posted today
Job Viewed
Job Description
Join TIH, home to some of South Africa's leading financial service providers, and grow your career while being part of an organisation with purpose.
Job Purpose
Develop, execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual A&G and
Virseker targets, build brand presence and drive future business growth, with
consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives
Responsibilities
Functional Strategy Formation
Lead the development and implementation of the Media and Channel Integration strategy for a business area or significant function, anticipating mega-trends and complex challenges and opportunities, and ensuring integration within the wider corporate strategy. Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.
Leadership and Direction
Identify and communicate the actions needed to implement the Media and Channel Integration strategy and A&G and Virseker brand plan within Group Marketing; explain the relationship to the broader organisation's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.
Marketing
Oversee a particular area, product or service within the larger marketing strategy. Involves managing development and delivery. Ensure effective creation, implementation and maintenance of Media and Channel Integration A&G and Virseker brand strategy launches to achieve optimal return on investment and Brand presence. Ensure the overall Media Channel analyses on an on-going basis to ensure delivery of campaigns at an optimal P-factor.
Budgeting & Costing
Manage budget plans for a department. Could involve development and delivery. Ensure Media and Channel Integration budgets are optimised to deliver against business objectives.
Brand
Oversee the Media and Channel Integration strategy within the larger A&G, Virseker & Partnerships brand strategy. Involves managing development and delivery.
Stakeholder Engagement
Identify and manage stakeholders up to C-suite level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Responsible for the Media and Channel Integration strategic management and implementation of strategies through collaboration with key internal stakeholders such as Marketing Managers, in order to achieve the A&G and Virseker objectives.
Customer Relationship Management / Account Management
Develop and implement relationship management plans to identify and build relationships with relevant decision makers and influencers both within the customer organisation and within the market to enable effective two-way flow of information and resolution of issues. Manage ongoing relationships with identified stakeholders to ensure their needs are met and the relationship is maintained.
Contract Management
Manage a portfolio of contracts and negotiate service level agreements. Will also plan, coordinate and supervise activities relating to major contracts. Achieve effective generic media buying and management through building long and short-term media partner relationships.
Continuous Improvement
Lead the review of existing operations and the implementation of innovation processes across the department or sub-function to ensure the required continuous improvement outcomes are delivered. Keep up to date with developments in the market in order to identify, explore and possibly implement Media innovation and improvement.
Performance Management
Manage and report on the performance of a substantial, diverse team; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
Digital Marketing Capabilities
Support creation of the digital marketing road map and lead specific capability-building initiatives, collaborating with technology partners and enterprise teams. Support identification of opportunities for capability building. Execute enablement strategies encompassing market segmentation, digital experience, product mix and positioning, channel optimisation and efficiency and analytics to achieve or exceed defined business goals.
Education
Grade 12/ SAQA Accredited Equivalent (Essential); A relevant 3 year Business related degree / diploma in a Commerce or related discipline such as Marketing, Media or Advertising (Essential)
Experience
8 - 10 years' experience in Media or Channel Strategy environment (Essential); Experience within the financial services industry (Advantageous years' experience within a management role (Essential)
Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.
Digital Media
Posted today
Job Viewed
Job Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
The Digital Media & Social Analyst will play a key role in representing the Visa brand to target audiences across digital and social channels. Reporting to the Head of Brand & Sponsorship, you will be instrumental in orchestrating digital and social media strategy, integrate the brand across digital platforms, and act as a liaison between internal teams and external agencies especially social, media and digital. You will manage timelines, create clear briefs, and oversee multiple projects with attention to detail. A data-driven mindset, expertise in modern digital and social marketing, and a commitment to innovation are essential to ensure Visa's brand remains relevant and impactful.
Essential Functions
- Draft comprehensive, insightful social, digital and media briefs for agencies, ensuring objectives are clear, deliverables align with brand strategy, and timelines are managed with discipline.
- Create and measure campaigns whilst in market ensuring that Visa takes a measurement led approach.
- Drive digital and social media-first thinking in brand activities, supporting the planning and execution of digital campaigns and media strategies.
- Collaborate with creative, design, media and social agencies, providing feedback and ensuring the delivery of high-quality and impactful creative assets.
- Analyze consumer segmentation and campaign performance data, generating actionable insights to inform social, digital and media campaigns.
- Contribute to the development and scaling of digital and social standards, guidelines, and tools to support innovation and brand consistency across the Markets in the region.
- Plan and execute campaigns aligned to social, digital and media budgets.
- Participate in creative effectiveness entries providing impact for Visa digital, social and media campaigns.
- Manage multiple projects concurrently, ensuring meticulous attention to detail, on-time delivery, and alignment with strategic objectives.
- Prepare and present clear updates and reports on socially led activities, insights, and outcomes for internal stakeholders.
- Experience working at a digital and media agency will be to your advantage.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
•A bachelor's degree in Digital Marketing, Business, Communications, or a related field is required
•5+ years' experience in digital marketing or a related discipline. Media buying and planning will also work to your advantage.
•Demonstrable experience supporting or executing digital/social-first creative programs.
•Sound understanding of modern marketing channels, digital content, and social media platforms.
•Proficiency in writing effective media and digital briefs and managing agency relationships especially with media and digital agencies.
•Strong project management skills, with the ability to manage multiple projects and timelines with rigor.
•Meticulous attention to detail and strong organizational abilities.
•Analytical mindset, be able to leverage data and insights for decision-making and optimization.
•Excellent communication and presentation skills, with the ability to articulate concepts to both technical and non-technical audiences.
Advantageous Experience
•Digital, social, and media experience in Pan-African, Nigerian, and Francophone markets.
•Knowledge of consumer segmentation, media buying, digital strategy.
•ROI orientation and financial acumen.
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Digital Media
Posted today
Job Viewed
Job Description
Company Description
Van Bram is a regional leader in full-service marketing teams, offering an immersive approach that resembles a fully in-house marketing team. We provide tailor-made marketing campaigns to meet the unique needs of each client, ensuring successful outcomes. Our teams are equipped with all the necessary tools and software for achieving marketing success.
Role Description
We are seeking an omni-channel Digital Media Manager with expertise in lean generation to directly oversee campaign optimization, funnels, and landing pages (with support from our team) for 6-7 client accounts, including performance optimization across marketing channels, targeting recommendations, CRM integrations, lead tracking, funnel troubleshooting, and more. This is a remote role. We are approaching this as a full-time position but we may consider part-time applications.
Key responsibilities include:
- Owning end-to-end PPC (and some organic) campaign performance.
- Managing and scaling paid advertising campaigns across search engines and social media with a strong ROI focus.
- Designing, implementing, and optimizing funnels to ensure measurable conversion at each stage.
- Building and maintaining workflows across platforms such as HighLevel, HubSpot, Active Campaign, etc., ensuring accurate attribution and reporting.
- Partnering with internal teams and clients to define success metrics and continuously improve campaign and funnel performance.
- Conducting in-depth analysis of campaign data to identify growth opportunities and operational efficiencies, leveraging AI tools throughout.
Qualifications:
- Strong analytical and performance management skills, with experience tracking KPIs tied to revenue outcomes.
- Proven expertise in PPC advertising, including Google Ads and Facebook Ads, with a focus on ROI-driven decision-making.
- Experience in Revenue Operations (RevOps), with practical knowledge of HighLevel and HubSpot.
- Demonstrated ability to design and optimize funnels, from lead generation through conversion.
- Solid understanding of digital marketing strategies, attribution models, and conversion tracking.
- Excellent communication skills for collaborating with both internal teams and clients.
- Optional:
Bachelor's degree in Marketing, Business, or a related field is a plus. - Optional:
Certifications in Google Ads, Facebook Ads, or HubSpot tools are a plus.
Digital Media Strategist
Posted 3 days ago
Job Viewed
Job Description
Hybrid
Agency : Havas Media South Africa
Job Description Summary : The Media Development Expert is responsible for developing and deploying best practices for media experiences specifically for global clients.
The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for global clients.
Job Description :
Mission & Responsibilities
- Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context, and content.
- Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries.
- Work closely with data and strategy communities as well as client leadership and specialists’ teams.
- Build relationships with creative/content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients.
- Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation.
- Ensure audience planning and data integration from Mx brief to Mx measurement.
- Ensure quality control on plan recommendation against Mx delivery.
- Provide insightful post campaign optimization.
- Contribute to the client satisfaction.
Previous Experience & Industry Background
- 8+ years professional experience in strategic planning.
- Media, Brand.
Qualifications & Languages:
- Bachelor’s or Master’s degree in Business, Marketing, or Advertising.
- Languages: English (Intermediate).
Soft skills & Competencies
- Managing execution.
- Being authentic and open.
- Being flexible and adaptable.
- Media and media planning.
- Mx Expert (Connection, Context, Content).
- Omnichannel.
- Strong knowledge of partners and suppliers (Media/Tech/Data/Content).
- Advanced Programmatic.
- OSEP.
Technical Skills
- Media planning tools.
- Advertising technologies.
- Business intelligence software (i.e. Tableau, Datorama).
- Office software.
Contract Type: Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual’s ability to perform their job.
#J-18808-LjbffrDigital Media Buyer
Posted 7 days ago
Job Viewed
Job Description
Overview
Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
We have an amazing opportunity for a Digital Media Buyer to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?
The Digital Media Buyer must have a passion for the digital media industry, enjoy working in a team and will be appointed the responsibility of managing media buying aspects for the company. The successful candidate will be required to plan media buying campaigns, manage digital media buying platforms and report to relevant stakeholders. The ideal candidate will need to optimize advertising campaigns for the company and build relationships with the respective external suppliers. Staying up to date with the newest trends and different media platforms is essential.
What You’ll Do For The Brand- Plan media buying campaigns for multiple markets.
- Implement and manage day-to-day programmatic buys across multiple channels, formats, and placements.
- Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s.
- Optimize CTRs, landing pages, quality score, and conversion rates of campaigns.
- Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
- Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
- Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
- Research competitors and provide suggestions for improvement.
- Book digital media across websites, apps and suitable ad networks.
- Optimise advertising campaigns based off performance.
- Update necessary campaign budgets upon review.
- Keep up to date with the newest trends and different media platforms.
- Report to management and key stakeholders on the performance of campaigns.
- Source and implement campaign artwork for the various external digital placements.
- Implementation of campaign tracking links.
- Work together with the compliance team to get digital campaign agreements in place.
- Campaign performance monitoring and reporting on a weekly basis.
- Assist with running campaigns on self-service programmatic platforms.
- Join in campaign performance meetings to build direct relationships with external service providers.
- Identify and implement new potential digital external opportunities.
- Ensure contracts are renewed accordingly.
- Ensure payment for campaigns are submitted timeously and admin tasks are executed.
- Implement strategies to ensure the acquisition of clients.
- Digital marketing experience
- Media buying (online)
- Account management
- Diploma/Degree in Marketing or related
- Google Analytics
- Clear communicator.
- Ready to be accountable.
- Have a keen eye for detail.
- Proven multi-tasking record.
- Stress-tolerant and great at shifting priorities as demands change.
- Analytical thinker
- Comply with company policy and values.
- A team player with exceptional organizational and technical skills.
- Excellent time management skills and the ability to cope with many projects at any given time.
- Open-minded and willing to make changes swiftly.
- High attention to detail.
- Possess the confidence to explain and sell ideas to colleagues.
- Strong personality.
- Enthusiastic and passionate about what you do.
- Natural leadership ability with proven track record.
- Compliance with company policies and procedures.
- Ensure insertion orders are reviewed and signed off on.
- Ensure contractual T’s & C’s are reviewed and approved.
- Ensure budgets are implemented across campaigns accordingly.
- Ensure artwork for time sensitive competitions or promotions are posted and removed on time.
- Ensure reporting is accurate and legible.
- Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.
- Maintains technical knowledge as well as builds new relationships by attending workshops and seminars.
- Keep abreast of competitor activity, market innovation, market trends, and customer trends.
- Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
- Product innovation, new service offerings to customers.
- Source new customers.
- High sense of accountability towards work
- Consistently delivers required business results
- Develop unique designs that convey a recognizable meaning
- Ensure deadlines are met by using effective planning and coordinating
- Strong analytical and computer skills
So, are you ready to level up, learn, and perform at your best? Apply now!
Please note that only applicants who meet the stipulated minimum requirements will be considered.
If you have not been contacted within 30 days, kindly consider your application to be unsuccessful.
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Digital Media Strategist
Posted 18 days ago
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Job Description
Join to apply for the Digital Media Strategist role at Havas South Africa
Join to apply for the Digital Media Strategist role at Havas South Africa
Get AI-powered advice on this job and more exclusive features.
- Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
- Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
- Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
- Ensure audience planning and data integration from Mx brief to Mx measurement
- Ensure quality control on plan recommendation against Mx delivery
- Contribute to the client satisfaction
- Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
- Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
- Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
- Ensure audience planning and data integration from Mx brief to Mx measurement
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
- 8+ years professional experience in strategic planning
- Media, Brand
- Bachelor’s or Master’s degree in Business, Marketing or Advertising
- Languages: English (Intermediate)
- Managing execution
- Being authentic and open
- Being flexible and adaptable
- Media and media planning
- Mx Expert (Connection, Context, Content)
- Omnichannel
- Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
- Advanced Programmatic
- OSEP
- Media planning tools
- Advertising technologies
- Business intelligence software (i.e. Tableau, Datorama)
- Office software
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Advertising Services
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#J-18808-LjbffrDigital Media Planner
Posted 18 days ago
Job Viewed
Job Description
Overview
Responsible for the implementation, tracking, measurement, and buying alignment of online marketing campaigns, on time and within budget, based on campaign strategy and KPIs.
Responsibilities
- Ensure the effective operational management of all digital media campaigns in your portfolio.
- Effectively drive campaign management deliverables, acting as a conduit between strategy, campaign management, and creative agency’s production team.
- Be fully accountable and responsible for all digital implementation requirements.
Implementation plans
- Build implementation plans aligned with strategic requirements and KPIs.
- Maintain and update implementation plans in line with client, creative, and media optimisation changes.
- Ensure digital media plans align with overarching lay-downs/flow plans or live planning tools.
- Flag discrepancies immediately—creative, budget, timing, KPIs, etc.
- Plan and load bookings using Publicis Starscape tool (training provided).
Campaign Management and AdOps Alignment
- Brief implementation plans into PowerHub for real-time execution (training provided).
- Monitor daily campaign performance and spend to prevent over/underspending.
- Instruct implementation changes to ensure adaptability and campaign optimisation.
- Manage proof of flighting, including delivery of screenshots to clients within 24 hours of going live.
- Suggest optimisations for better campaign performance.
- Maximise ROI and campaign performance continuously.
Tracking, Tagging & Taxonomy
- Request tracking tags timely to avoid go-live delays.
- Ensure QA testing on all campaigns.
- Implement taxonomy correctly as per brand requirements.
- Apply correct tagging.
Creative Agency Alignment
- Send chase lists to creative agencies as per implementation plans.
- Follow up for delivery of creative elements.
- Flag delays affecting go-live or pacing.
- Ensure creative delivery is on time and on brief, adhering to best practices.
- Pre-check assets and communicate irregularities within 4 hours.
Strategy Alignment
- Align on strategy requirements before building plans.
- Provide regular feedback on campaign performance to strategists.
Post & Interim Campaign Reports
- Deliver interim and post-campaign reports.
- Ensure data accuracy and proper formatting.
- Include benchmarks and all necessary information.
Buying & Billing Alignment
- Collate invoices.
- Check flow-plan actualisation.
- Send billing packs and revised CEs to buyers.
Other Reporting
- Weekly spend and creative delivery tracking.
- Weekly optimisation reports with recommendations, key insights, and performance analysis.
- Handle regional requests and contribute to close-out reports.
Qualifications
Experience in cross-platform campaign management and implementation planning with speed and accuracy.
#J-18808-LjbffrDigital Media Planner
Posted 18 days ago
Job Viewed
Job Description
Overview
Responsible for implementation, tracking , measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s .
Responsibilities
• Ensure the effective operational management of all digital media campaign s in your portfolio .
• Effectively drive the campaign management deliverables, acting as a conduit between strategy , campaign management and creative agency’s production team.
• Be fully accountable and responsible for all digital implementation requirements.
By:
Implementation plans
• Build ing implementation plans in line with the strategic requirements and KPI’s
• Continuously m aintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)
• Ensure digital media plans are aligned with the overarching lay-down s / flow plans or live planning tool (Media tool / other)
• Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.
• Plan and load bookings using Publicis Starscape tool (training will be provided)
Campaign Management and AdOps Alignment
• Brief ing implementation plan s into PowerHub tool to execute the plans in real time (training will be provided).
• Daily m onitor ing the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.
• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
Tracking, Tagging & Taxonomy
• Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised
• Ensure QA testing happens on all campaigns
• Ensure taxonomy is implemented correctly and in line with the brand requirements
• Ensure the correct tagging is implemented
Creative Agency Alignment
• Send chase lists to the creative agencies in line with the implementation plans
• Chase the creative agencies for the delivery of creative elements for campaign management execution
• Flagging creative delays with client that affect go-live or pacing
• Ensure creative agencies are delivering best-practice creative, on time and on brief
• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
Strategy Alignment
• Align on strategy requirements and deliverables before building implementation plans
• Provide regular feedback to strategists on the ongoing performance of the campaign , in alignment with the strategy.
Post & Interim Campaign Reports
• Drive the delivery of interim and post campaign reports
• Ensure the data accuracy of reports
• Ensure correct formatting of the reports
• Ensure benchmark and all required information is included in the reports
Buying & Billing Alignment
• Collate all invoices
• Check flow-plan actualisation
• Send billing pack and revised CE’s to byer
Other Reporting
• Weekly spend tracking
• Weekly creative delivery tracker
• Weekly - Optimisation report
o Recommendations for improvement
o Key insights into the campaigns performance
o Optimisation recommendations
• Regional requests
• Input into close-out reports
Qualifications
Experienced cross-platform campaign management and implementation planning.
Ability with speed and accuracy.
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