258 Marketing Strategist jobs in South Africa

Digital Marketing Strategist

Johannesburg, Gauteng The Good Human (Pty)Ltd

Posted 25 days ago

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Job Description

Key Responsibilities:

Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.

Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.

Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.

Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.

Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.

Manage and execute content marketing initiatives, including blog posts, infographics, and video content.

Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.

Lead email marketing campaigns, including automation, audience segmentation, and A/B testing.

Create and edit graphics and video content for marketing campaigns.

Collaborate with internal teams and external agencies to execute campaigns effectively.

Stay up to date with the latest digital marketing trends, tools, and best practices.

Key Skills & Experience Required:

5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.

Proven track record of successfully improving search engine rankings and increasing organic traffic.

Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.

Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.

Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).

Strong analytical skills with experience in data-driven decision-making and performance reporting.

Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.

Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).

Basic HTML, CSS, and JavaScript knowledge is a plus.

Strong copywriting skills for ad creatives, landing pages, and social media posts.

Excellent project management skills with the ability to juggle multiple campaigns.

Experience with A/B testing, audience segmentation, and personalization strategies.

Strong problem-solving abilities and a growth-driven mindset.

Preferred Qualifications:

Certifications in Google Ads, Google Analytics, or Facebook Blueprint.

Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).

Background in eCommerce or B2B lead generation.

Knowledge of UX/UI principles and website optimization.

Experience working with AI-driven marketing tools and automation.

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Digital marketing strategist

Johannesburg, Gauteng The Good Human

Posted today

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Job Description

permanent
Key Responsibilities : Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising. Manage and optimize Google Ads, Facebook Ads, Linked In Ads, and other paid advertising campaigns to maximize ROI. Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance. Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets. Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention. Manage and execute content marketing initiatives, including blog posts, infographics, and video content. Handle social media marketing across platforms such as Linked In, Instagram, Twitter, and Facebook. Lead email marketing campaigns, including automation, audience segmentation, and A / B testing. Create and edit graphics and video content for marketing campaigns. Collaborate with internal teams and external agencies to execute campaigns effectively. Stay up to date with the latest digital marketing trends, tools, and best practices. Key Skills & Experience Required : 5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising. Proven track record of successfully improving search engine rankings and increasing organic traffic. Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager. Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center. Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS). Strong analytical skills with experience in data-driven decision-making and performance reporting. Experience in email marketing tools such as Mailchimp, Hub Spot, or Active Campaign. Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar). Basic HTML, CSS, and Java Script knowledge is a plus. Strong copywriting skills for ad creatives, landing pages, and social media posts. Excellent project management skills with the ability to juggle multiple campaigns. Experience with A / B testing, audience segmentation, and personalization strategies. Strong problem-solving abilities and a growth-driven mindset. Preferred Qualifications : Certifications in Google Ads, Google Analytics, or Facebook Blueprint. Experience with marketing automation platforms (Hub Spot, Marketo, Pardot, etc.). Background in e Commerce or B2 B lead generation. Knowledge of UX / UI principles and website optimization. Experience working with AI-driven marketing tools and automation. #J-18808-Ljbffr
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Brand, Communications & Marketing Strategist

Durban, KwaZulu Natal Tower Group

Posted 25 days ago

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Job Description

Job Purpose:

We are looking for a driven, strategic, and hands-on Brand, Communications & Marketing Strategist to lead the development and execution of brand positioning and communication strategies within the construction and building materials industry. This role will ensure that global brand messaging is aligned with the technical innovation and excellence of our product portfolio — spanning infrastructure, waterproofing, and high-performance construction solutions — and translate this into focused, impactful marketing campaigns that drive market success.

Key Responsibilities:

Brand Strategy & Positioning

  • Develop and evolve the brand’s identity within the construction, retail and transportation industry, ensuring alignment with global guidelines and local market relevance.
  • Identify market trends and customer insights to position the brand as a leader in innovation, sustainability, and reliability.
  • Develop and execute comprehensive marketing strategies to drive overall brand awareness, lead generation, and customer engagement.
  • Collaborate with internal teams (marketing, digital, product, sales, etc.) to align marketing initiatives with business objectives.

Marketing Campaign Development

  • Support other marketing teams with campaign ideas for product launches, seasonal promotions, roadshows, webinars, trade events and contractor engagement.
  • Work closely with technical and sales teams to translate product USPs into benefits-driven messaging that resonates with all customer groups (engineers, architects, contractors and project managers, key accounts, automotive, etc.)

Communications & Content

  • Manage internal and external communications, including media relations, press releases, crisis comms, and executive messaging.
  • Develop compelling, technically accurate content for marketing touch points (brochures, case studies, presentations, social media and websites)
  • Support internal engagement initiatives, ensuring that employees are aligned with brand values and communications.

Digital Marketing & Social Media

  • Lead the digital strategy across platforms including website, email marketing, LinkedIn, Facebook, and YouTube.
  • Manage content calendars, track engagement metrics, and continuously optimize strategies based on analytics and campaign performance, collaborating closely with divisional marketing teams for input and alignment.
  • Oversee both the front-end and back-end management of the website, ensuring content is up to date, optimized for SEO, and effectively showcases key product ranges and solution areas.

Collaboration & Project Leadership

  • Act as the brand custodian working across all departments: sales, technical, logistics, and HR.
  • Present campaign strategies, plans, and KPIs to Managing Direction and Target Market Managers as required.

Requirements & Skills:

  • Degree in Marketing, Communications, or related field (BCom or Honours advantageous)
  • 5+ years of experience in brand and marketing strategy
  • An understanding of industry dynamics and the marketing of technical products
  • Exceptional copywriting, campaign planning, and storytelling skills
  • Knowledge of digital marketing tools, CRM, CMS, and analytics platforms
  • Able to manage multiple projects, timelines, and stakeholders under tight deadlines
  • Proactive, collaborative, and resourceful with very strong attention to detail
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Regional Marketing Strategist – Fuels & Non-Fuels, Africa

Johannesburg, Gauteng Puma Energy

Posted 13 days ago

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Job Description

Regional Marketing Strategist – Fuels & Non-Fuels, Africa

Main Purpose:
The Marketing Strategist is responsible for developing and executing marketing strategies for fuels and non-fuels that enhance brand equity, grow market positioning, and positively impact the P&L across business sectors such as B2C and B2B.

Knowledge, Skills, and Abilities; Key Responsibilities:

Key Responsibilities Strategy & Brand Positioning
  • Develop strategic marketing plans for fuels positioning and non-fuels offers (c-store, car wash, food café), aligned with Africa Group strategy.
  • Conduct detailed research on operating environments and adapt implementations to specific country requirements.
  • Create and promote brand architecture solutions across the retail network.
  • Develop repositioning strategies for fuels in retail and commercial sectors in collaboration with the Fuel Technical team and retail operations.
  • Work with NFR lead to develop brand and communication strategies for c-stores, car washes, and third-party collaborations.
  • Lead innovation, value creation, and differentiation initiatives across the business.
Execution and Tracking
  • Collaborate with the marketing team to develop and execute campaigns.
  • Monitor implementation and track performance using KPIs such as sales uplift, market share, ROMI, and customer satisfaction.
  • Analyze marketing results to assess campaign effectiveness.
  • Stay updated on industry marketing trends and best practices.
  • Manage marketing budgets and expenditures monthly.
  • Perform detailed cost-benefit analyses, including pre- and post-ROMI assessments.
  • Utilize market research to inform delivery strategies.
Compliance Management
  • Ensure adherence to brand guidelines across all touchpoints—retail, B2B, and offices.
  • Maintain ethical standards and compliance with processes within specified timeframes.
Stakeholder & Agency/Vendor Management
  • Coordinate with various business units and countries for brand and offer integration.
  • Manage external relations with agencies, media, creatives, and third-party partners for smooth project execution.
Brand Communication
  • Develop initiatives to grow fuel and non-fuel segments and execute ATL, BTL, TTL campaigns.
  • Collaborate with digital teams to enhance brand awareness, sales, and lead generation via social media, websites, and channels.
  • Work closely with country teams for localized campaigns and communication strategies.
  • Drive customer experience improvements and ensure alignment across initiatives.
  • Act as the Brand Ambassador.
Educational Requirements
  • Bachelor's Degree in Marketing, Business Administration, or related field.
Experience
  • Minimum 5 years of marketing experience in retail fuel value propositions is mandatory.
  • Experience in non-fuels retail/convenience retail is a plus.
  • Experience in multinational companies with matrix structures is advantageous.
  • Knowledge of Africa retail fuel markets is a plus.
Requirements
  • Proven ability to create, develop, and execute marketing campaigns.
  • Strong analytical, problem-solving, and presentation skills.
  • Project management skills and stakeholder management experience.
  • Ability to work independently in a matrix and culturally diverse environment.
  • Resilience, accountability, and a proactive attitude.
  • Commercial acumen.
Core Competencies
  • Ability to identify and develop profitable business opportunities.
  • Drive business value through effective marketing of offerings.
  • Build and maintain ethical, trusting relationships with stakeholders.
  • Establish and maintain effective relationships with customers and colleagues.
  • Meet internal and external customer needs profitably.
  • Energetic, adaptable, and high-performance oriented.
  • Set high standards aligned with business goals.
  • Hold teams and stakeholders accountable.
  • Ensure compliance with governance and legislative requirements.
  • Identify, measure, and manage organizational risks.

Key Relationships and Department Overview:

  • Internal: Retail operations, Fuels technical, Non-fuels retail, Commercial, Finance, Procurement, Legal, Country teams.
  • External: Customers, Agencies, Media, Third-party partners.
Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Oil and Gas, Financial Services, Banking

This job posting is active. No indication of expiration was found.

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Regional Marketing Strategist – Fuels & Non-Fuels, Africa

Johannesburg, Gauteng Puma Energy

Posted 13 days ago

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Job Description

Regional Marketing Strategist – Fuels & Non-Fuels, Africa

Main Purpose: The Marketing Strategist is responsible for developing and executing marketing strategy for Fuels and Non fuels that enhance brand equity, grow market positioning and positive impact int the P&L, across business sectors i.e. B2C and B2B.Knowledge Skills and Abilities, Key Responsibilities:

Key responsibilities

Strategy & Brands Positioning

  • Develop strategic marketing plan for fuels positioning, and non-fuels offers (c-store, car wash, food café,), in alignment with Africa Group strategy
  • Do detailed research on operating environment, countries and adapt implementation to suit specific country requirements
  • Create and champion the implementation of brand architecture solutions across retail network
  • In line with Fuel Technical team and retail operations, develop repositioning strategy of Fuels across retail and commercial sectors
  • In line with NFR lead, develop brand and communication strategy for c-stores, car wash, and 3rd parties
  • Take a lead on driving innovation, value creation and differentiation across business

Execution and Tracking

  • Work with the matrxi team to develop and execute marketing campaigns
  • Monitor implementation and track performance with clear KPIs that includes, not limited to, sales uplifit, market share, ROMI and customer satisfaction index.
  • Track and analyze marketing results to measure effectiveness of marketing campaigns
  • Stay up-to-date on marketing trends, sensing and best practices in the industry
  • Prepare and monitor marketing budget and spend on a monthly basis
  • Detailed analysis of cost vs benefit, pre and post ROMI will be critical
  • Be able to use market research to advantage delivery

Compliance Management

  • Ensure that all marketing brand guidelines are adhered to across different touchpoints – retail, B2B sectors, offices.
  • Ethical approach and compliant to processes with delivery time frame understanding

Stakeholder & Agency /Vendor Management

  • Collaborate with different business units and countries to ensure brand and offer integration business wide
  • Manage external relations with Agencies i.e. media houses, creatives, etc. to ensure smooth and efficient delivery of briefed projects and initiative
  • Collaborate with 3rd Party Parnters on co-branding, sign-off and implementation

Brand Communication

  • Develop marketing initiatives to grow Fuel and Non Fuels and deliver campaigns ATL, BTL, TTL
  • Work with Digital team to promote awareness whilst growing sales and creating leads across social media, website, and all lines
  • Work closely with countries for country tailored campaigns and communication
  • Drive customer experience internal departments and ensure alignment across all initiatives
  • Be the Brand Ambassador

Educational requirements

  • Bachelors Degree in Marketing, Business Administration or a related field

Experience:

  • 5+ years of marketing experience in Retail Fuel value proposition is mandatory
  • Deep knowledge in non fuels retail/convenience retail value proposition is a plus
  • Experience in a multinational company with matrix organizational structure is a plus
  • Knowledge of Africa retail fuel markets landscape is a plus

Requirements:

  • Strong creating, developing and execution of marketing campaigns
  • Strong analytical and problem-solving skills
  • Excellent presentation skills
  • Project management mindset
  • Proven Stakeholder management
  • Be able to work in a matrix and culturally diverse environment
  • Ability to work independently
  • Resilient and a Go getter
  • Accountability
  • Commercial awareness/acumen

Competencies:

  • Ability to identify and develop business opportunities that current and future organizational competence can fulfill to generate new profitable business.
  • Ability to drive business value through the effective marketing of existing and new offerings to customers and stakeholders.
  • Ability to build and maintain ethical and trusting relationships, networks or contacts with people who are, or may be, potentially helpful in achieving work-related goals.
  • Ability to build lasting engaging relationships with colleagues, superiors, clients, employees and other key stakeholders. Establish and maintain effective relationships with customers and gain their trust and respect. Always acts with customers in mind
  • Ability to meet the needs of internal and external customers within business service levels and profitability requirements.
  • Able to pursue everything with energy and drive and adapts easily to change.
  • Able to set and communicate high standards of performance in alignment with business goals and measures.
  • Ability to and hold team members, business units and stakeholders accountable for actions and results and manage expectations, performance and consequences
  • Ability to communicate and ensure adherence to performance targets and measures to meet applicable corporate governance and legislative requirements.
  • Ability to identify, measure the potential impact of and manage organisational risk.
Key Relationships and Department Overview:
  • Internal – Retail operations team, Fuels technical team, Non-Fuels/Convenience Retail Team, Commercial (B2B) team, Finance, Procurement, Legal, Country teams
  • External – Customers, Advertising agencies, Media Houses, 3rd Party Partnerships

About the company

Puma Energy is a Swiss multinational mid- and downstream oil company, majority-owned by Swiss company Trafigura.

Notice

Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at or 407-000-000.

Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.

An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: . NYC applicants may request an alternative process or accommodation at or 407-000-000.

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Regional marketing strategist – fuels & non-fuels, africa

Johannesburg, Gauteng Puma Energy

Posted today

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Job Description

permanent
Regional Marketing Strategist – Fuels & Non-Fuels, Africa Main Purpose:The Marketing Strategist is responsible for developing and executing marketing strategies for fuels and non-fuels that enhance brand equity, grow market positioning, and positively impact the P&L across business sectors such as B2 C and B2 B. Knowledge, Skills, and Abilities; Key Responsibilities: Key Responsibilities Strategy & Brand Positioning Develop strategic marketing plans for fuels positioning and non-fuels offers (c-store, car wash, food café), aligned with Africa Group strategy. Conduct detailed research on operating environments and adapt implementations to specific country requirements. Create and promote brand architecture solutions across the retail network. Develop repositioning strategies for fuels in retail and commercial sectors in collaboration with the Fuel Technical team and retail operations. Work with NFR lead to develop brand and communication strategies for c-stores, car washes, and third-party collaborations. Lead innovation, value creation, and differentiation initiatives across the business. Execution and Tracking Collaborate with the marketing team to develop and execute campaigns. Monitor implementation and track performance using KPIs such as sales uplift, market share, ROMI, and customer satisfaction. Analyze marketing results to assess campaign effectiveness. Stay updated on industry marketing trends and best practices. Manage marketing budgets and expenditures monthly. Perform detailed cost-benefit analyses, including pre- and post-ROMI assessments. Utilize market research to inform delivery strategies. Compliance Management Ensure adherence to brand guidelines across all touchpoints—retail, B2 B, and offices. Maintain ethical standards and compliance with processes within specified timeframes. Stakeholder & Agency/Vendor Management Coordinate with various business units and countries for brand and offer integration. Manage external relations with agencies, media, creatives, and third-party partners for smooth project execution. Brand Communication Develop initiatives to grow fuel and non-fuel segments and execute ATL, BTL, TTL campaigns. Collaborate with digital teams to enhance brand awareness, sales, and lead generation via social media, websites, and channels. Work closely with country teams for localized campaigns and communication strategies. Drive customer experience improvements and ensure alignment across initiatives. Act as the Brand Ambassador. Educational Requirements Bachelor's Degree in Marketing, Business Administration, or related field. Experience Minimum 5 years of marketing experience in retail fuel value propositions is mandatory. Experience in non-fuels retail/convenience retail is a plus. Experience in multinational companies with matrix structures is advantageous. Knowledge of Africa retail fuel markets is a plus. Requirements Proven ability to create, develop, and execute marketing campaigns. Strong analytical, problem-solving, and presentation skills. Project management skills and stakeholder management experience. Ability to work independently in a matrix and culturally diverse environment. Resilience, accountability, and a proactive attitude. Commercial acumen. Core Competencies Ability to identify and develop profitable business opportunities. Drive business value through effective marketing of offerings. Build and maintain ethical, trusting relationships with stakeholders. Establish and maintain effective relationships with customers and colleagues. Meet internal and external customer needs profitably. Energetic, adaptable, and high-performance oriented. Set high standards aligned with business goals. Hold teams and stakeholders accountable. Ensure compliance with governance and legislative requirements. Identify, measure, and manage organizational risks. Key Relationships and Department Overview: Internal: Retail operations, Fuels technical, Non-fuels retail, Commercial, Finance, Procurement, Legal, Country teams. External: Customers, Agencies, Media, Third-party partners. Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales Industries Oil and Gas, Financial Services, Banking This job posting is active. No indication of expiration was found. #J-18808-Ljbffr
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Property - New Development Marketing & Sales Strategist

Johannesburg, Gauteng Time Personnel

Posted 2 days ago

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Job Description

REQUIREMENTS
  • Proven experience (5+ years) in sales management and/or marketing management within the real estate or property development sector
  • Real Estate or Marketing qualification advantageous
  • Experience in managing a property sales team
  • Working knowledge of property marketing campaigns & execution of sales rollout
  • Working experience with relevant real estate software systems, CRM & Social Media ap
  • Experience with regulatory compliance obligations for PPRA and FIC
  • Exceptional written and verbal communication skills, with a keen eye for detail
  • Strong management skills and ability to manage multiple initiatives
  • Proficiency in Microsoft Office Suite and relevant industry software tools
  • Results driven and self-motivated with excellent problem-solving abilities
  • Ability to work in a fast-paced, deadline-driven environment
  • Experience managing budgets and drive profitability successfully
  • High-energy, professionally conducted applicant

DUTIES
  • Analyse data and derive insights to refine marketing strategies
  • Innovation of new marketing strategies, keeping updated with marketing trends
  • Finding solutions to change and target the correct messaging for various projects
  • Manage team of Property Agents and Marketing personnel
  • Accurate and relevant reporting of ongoing marketing and sales progress
  • Conduct market research to understand competitive landscape
  • Delivering on sales targets
  • Tracking of sales progress from inception to transfer
  • Driving lead generation and sales support
  • Responsible for sales strategy and execution
  • Drive marketing strategy across all relevant platforms
  • Effective marketing campaign management and co-ordination
  • Drive consistent brand positioning
  • Organize and manage property viewings, open houses, and other client-facing events Effective stakeholder collaboration with internal departments (sales, design, project management) as well as external parties (media, service providers)

Salary: R Market related basic salary plus override commission on sales

Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.
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Property - New Development Marketing & Sales Strategist

Cape Town, Western Cape Time Personnel

Posted 2 days ago

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Job Description

REQUIREMENTS
  • Proven experience (5+ years) in sales management and/or marketing management within the real estate or property development sector
  • Real Estate or Marketing qualification advantageous
  • Experience in managing a property sales team
  • Working knowledge of property marketing campaigns & execution of sales rollout
  • Working experience with relevant real estate software systems, CRM & Social Media ap
  • Experience with regulatory compliance obligations for PPRA and FIC
  • Exceptional written and verbal communication skills, with a keen eye for detail
  • Strong management skills and ability to manage multiple initiatives
  • Proficiency in Microsoft Office Suite and relevant industry software tools
  • Results driven and self-motivated with excellent problem-solving abilities
  • Ability to work in a fast-paced, deadline-driven environment
  • Experience managing budgets and drive profitability successfully
  • High-energy, professionally conducted applicant

DUTIES
  • Analyse data and derive insights to refine marketing strategies
  • Innovation of new marketing strategies, keeping updated with marketing trends
  • Finding solutions to change and target the correct messaging for various projects
  • Manage team of Property Agents and Marketing personnel
  • Accurate and relevant reporting of ongoing marketing and sales progress
  • Conduct market research to understand competitive landscape
  • Delivering on sales targets
  • Tracking of sales progress from inception to transfer
  • Driving lead generation and sales support
  • Responsible for sales strategy and execution
  • Drive marketing strategy across all relevant platforms
  • Effective marketing campaign management and co-ordination
  • Drive consistent brand positioning
  • Organize and manage property viewings, open houses, and other client-facing events Effective stakeholder collaboration with internal departments (sales, design, project management) as well as external parties (media, service providers)

Salary: R Market related basic salary plus override commission on sales

Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.
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Segment Content Marketing & Campaigns Manager, Data Centers

Johannesburg, Gauteng Eaton Corporation

Posted 16 days ago

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Job Description

**What you'll do:**
**The Segment Content Marketing and Campaigns Manager** has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Data Centers segment. This is a pivotol role that will work closely with commercial leaders of the segment, business units, sales and field marketing organizations to design and develop integrated marcom campaigns that help position Eaton as a thought leader and preferred partner on the most important power management challenges facing customers. This role will drive measurable and significant improvements to customer preference for Eaton and demand generation for strategic revenue-generating products (hardware, software and services) and will achieve these objectives by delivering tailored and engaging content to support customers, as well as Eaton sellers, at all stages in their buying journey. This role will leverage regional and local input in the development of the campaign strategy and work closely with field teams to drive campaign activation and optimization.
**Main Responsibilities:**
+ Differentiating Eaton with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment across all relevant geographies.
+ Development of integrated marketing campaigns that drive demand generation for strategic revenue-generating offers (as defined by segment strategy teams) in the segment (hardware, software and services)
+ Developing the campaign content and audience engagement strategy, as well as GTM approach (working closely with all relevant commercial and CoE leaders)
+ Leading development of the segment message map and buyer journey maps (including definition of scenarios)
+ Orchestrating development and continuous data-informed optimization of integrated campaign journeys
+ Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content - accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements
+ Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics
+ Working closely with field marcom teams to constantly optimize campaigns based on all available engagement data.
+ Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns.
+ Accountability: Campaigns this role develops must support and be aligned to Eaton's strategic growth objectives for the segment they are responsible for supporting (rigorous standard planning process will be followed to ensure buyer needs at the center)
+ Field marketing collaboration: Essential to closely involve field marketing in every stage of the process to ensure strong alignment and regional/local relevance of all integrated campaigns, field marketing experience a plus
+ Data-informed: Build and optimize campaigns using a data-informed approach at all times
+ Agile: The Segment Content Marketing leader will act as Product Owner of a Scrum team and as such will be responsible for ensuring an agile, customer-centric working methodology adhered to in how the team operates
**Qualifications:**
+ Minimum bachelor level degree from accredited institution
+ 10+ years of marketing communications experience
+ Industry experience from Data Centers
**Skills:**
+ Team Leadership experience
+ Knowledge of agile/scrum; integrated campaign development; storytelling; message map creation
+ Customer/market focus, change leader, business acumen
**This is a remote role with a global exposure and can be performed anywhere in EMEA.**
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Marketing Operations Manager, Campaigns

Iqtalent

Posted 13 days ago

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Job Description

workfromhome

Who We Are Is What We Do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

About The Role

We are looking for a Marketing Operations professional to join our growing Marketing Operations team to help manage our campaign execution. As the Marketing Operations Manager, you will be pivotal in driving strategic and operational initiatives that support campaign execution across our marketing teams (in alignment with other functions) to drive performance improvements and continuously enhance the impact of marketing on Deel’s growth.

Our ideal candidate will support our marketing operations campaign execution – working closely with Marketing and Revenue Operations teams to implement processes, templates, best practices, and QA that enable the Deel Marketing team to execute campaigns across owned channels and to move faster and market smarter while maintaining operational excellence.

You will report to our Senior Director of Lifecycle Marketing & Operations.

What You’ll Do At Deel

  • Implement processes, templates, and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.
  • Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.
  • Execute audience segmentation building within our automation and communication tools.
  • Support the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience.
  • Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues.
  • Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.
  • Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.
  • Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.
  • Provide exemplary service to internal customers such as sales, marketing program managers and executives.

Key Qualifications

  • 3-5 years of experience in marketing operations.
  • Demonstrated experience managing campaigns in marketing technology systems at fast-paced B2B organizations.
  • Advanced experience in marketing automation (preferably HubSpot) and Salesforce – building sophisticated operations at scale.
  • Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, marketing technology ecosystems and data infrastructure.
  • Experience in supporting large scale projects involving culturally and geographically diverse cross-functional stakeholders.
  • Experience with implementing processes and best practices to ensure proper execution and tracking of marketing campaigns to allow analytic teams to deliver end-to-end campaign performance insights and reporting.
  • Data-driven approach to marketing and ability to translate reports into actionable insights for stakeholders.
  • Impeccable communication skills and ability to work cross-functionally, build relationships and influence in a fully remote set-up.
  • Growth mindset with inherent curiosity and personal drive, ability to navigate ambiguity and operate independently in a fast-paced global environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

  • Provided computer equipment tailored to your role.
  • Stock grant opportunities dependent on your role, employment status and location.
  • Additional perks and benefits based on your employment status and country.
  • The flexibility of remote work, including WeWork access where available.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

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