200 Marketing Strategist jobs in South Africa

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape.

With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce.

Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.

About the Role

We are hiring a Client Strategist who brings clarity, critical thinking, and relationship-driven leadership. This is not a typical account management role. It combines strategic planning, marketing insight, and high-touch client service. You will work directly with business owners to understand what is working, what is not, and how to drive meaningful results through smart recommendations and steady communication.

This role is ideal for someone who is strategic, calm under pressure, and thrives in a high-autonomy, high-responsibility environment.

Key Responsibilities

Client Relationship Management

• Serve as the primary point of contact for assigned clients
• Set clear expectations, lead conversations, and build strong relationships
• Ensure clients feel supported, heard, and understood

Strategic Marketing Planning

• Develop tailored marketing strategies aligned with client goals
• Translate insights into focused action plans and measurable recommendations

Cross-Functional Collaboration

• Coordinate with content, design, development, and advertising teams
• Ensure timely execution of deliverables and strategic alignment

Performance Analysis and Reporting

• Use tools like Google Analytics, CallRail, and CRM platforms to monitor performance
• Deliver clear, actionable reports and support performance-based decisions

Proactive Account Leadership

• Anticipate challenges and mitigate risks early
• Maintain project momentum and protect client trust

Sound Decision-Making

• Make recommendations based on business context and data
• Communicate rationale with clarity and confidence

What We Are Looking For

• A strategic thinker who connects marketing activities to business outcomes
• Strong analytical skills and the ability to interpret performance data
• Excellent written and verbal communication skills
• High reliability in time and project management
• Emotional intelligence and professionalism in all interactions
• Steady presence, especially in fast-moving or complex client scenarios

What You Bring

• 3 to 5 years in a client-facing role with strategic responsibilities
• Proven ability to build trust and deliver measurable results
• Experience in digital marketing strategy (SEO, content, advertising)
• Proficiency in platforms like Google Analytics, CallRail, SEMrush, and CRM tools
• Ability to manage multiple accounts and keep details organized
• Sound decision-making and prioritization skills

Work Requirements

• 100 percent remote work-from-home
• Schedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern Time
• Must have:
• Personal computer and dual monitors
• Quiet, professional workspace
• Reliable high-speed internet
• Backup power supply (if applicable)

Our Core Values

Great Collaborator

You are fun to work with, eager to help, and always looking to add value to your clients and team.

Always Learning

You are curious, proactive, and committed to improving your knowledge of the industry and your craft.

Driven to Improve

You look at every client challenge as a chance to test, learn, and improve. You track your work and push for better outcomes.

Client Focused

You ask one question about every report, conversation, or recommendation: How much value is this creating for the client?

What We Value

We prioritize clear communication, good judgment, and steady execution. You will be trusted to manage client relationships without micromanagement. That means asking smart questions early, owning your decisions, and showing up with care and clarity.

How to Apply

If you thrive in a strategic, client-facing role and want to make a real impact on small businesses, we would love to hear from you.

Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.

Codekeeper is seeking a methodical and reliable Content Marketing Strategist who possesses a comprehensive understanding of modern web marketing strategies, with a strong emphasis on content creation and writing. If you value structure and detailed planning in a fast-paced environment where you can make a real impact through your writing, this is the job for you

Our ideal candidate is not only eager to learn and grow within the industry but is also committed to being an active participant in every marketing project. We're looking for a strong writer who is ready to roll up their sleeves, craft compelling content, and contribute diligently to our marketing campaigns.

We're accepting applications for the next two months and will fill the position as soon as we've found the perfect match.

About The Role
As a Content Marketing Strategist, you will be assigned to work on several projects, focusing on writing and content strategy and be responsible for delivering successful results. Projects will include researching, planning, creating strategies and campaigns, managing them, and evaluating their effectiveness. Thriving in our dynamic, fast-paced environment requires not only overseeing progress but also actively engaging in every aspect of the project lifecycle. Within our dynamic environment, there's always a lot going on where you can jump in and make a difference

What You'll Be Doing
Innovate and Navigate:

• Managing and Creating SEO optimized Content (website, blog, social media etc.)
• Compiling landing pages
• Managing and Creating CTA's
• Writing and analyzing emails (mass, transactional, drips)
• Managing and Creating gated content and Sales collateral (such as ebooks or infographics)
• Monitor and adjust content to fit our brands' guidelines
• Translate business objectives and strategy into compelling written content for specific audiences

Guide and Achieve:

• Set project timelines and ensure they are met by coordinating with various teams
• Track project performance, specifically to analyze the successful completion of short and long-term goals

Communicate and Collaborate:

• Act as the main point of contact for all project stakeholders
• Ensure effective internal communication and collaboration between marketing, design, sales, and other departments

Resolve and Propel:

• Address project-related issues promptly and come up with effective solutions
• Make critical decisions to ensure project goals are achieved efficiently and effectively

Deliver Excellence:

• Ensure all marketing projects are delivered on time, within scope, and within budget
• Maintain high standards of quality in all deliverables, aiming to exceed client or company expectations

Why Codekeeper?
Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery solutions that mitigate third-party risks in business operations. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization to support the development of our robust app.

What You Can Expect

• Passionate and fun-loving colleagues
• Startup mindset with ample opportunities for growth
• Regular team activities and gatherings
• Comprehensive onboarding process with a dedicated ramp-up period
• A supportive team that values open communication and direct feedback
• A chance to excel in your career and make a difference

About You

• Strong writing, editing, and proofreading skills
• Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts for repeated success and generating unique content that really stands out)
• Knowledge of industry trends, best practices, and emerging technologies related to content management and marketing
• Strong project management skills, with the ability to prioritize tasks and meet deadlines
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with a diverse team of writers, designers, and sales professionals

Additional Requirements

• 3+ years of experience in content and marketing management
• Experience with HubSpot and Figma is a pre
• Proficiency in English, covering both written and verbal communication
• Excellent interpersonal skills
• Strong organizational skills and analytical thinking. A preference for pragmatism over idealism
• Ability to adapt, to manage various tasks and to prioritize effectively

Additional Info
Job Location: Remote
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Join us to shape the future of software escrow

How To Apply
Please send an application that speaks directly to how you would like to fill this position. There are no right answers or expectations. Show us your role in our company's future and our role in yours. Address some of the work we do. Introduce yourself as a colleague. Feel free to respond in either Dutch or English.

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About Us

We are a fully remote email marketing agency headquartered in Los Angeles, growing rapidly (4.3x in 2022), and looking for an exceptional A-player, Senior Email Strategy to elevate our team further.

Our Beliefs:

• We uphold the highest standards of excellence and seek A-players only. If you're ready to be challenged, grow, and have immense impact on the road to an 8-figure company, this is the place for you.
• Work Hard, Play Hard: We believe that our employees are one of our most important assets. Knowing the demands of agency life, we've sculpted policies to ensure our team can recuperate and tackle each day with an excitement and vigor to go deep for clients. This means you get a 4-day work-week, 20 days PTO, 100% remote work policy, and flexible work hours (ET/PT) that adapt to your life.
• Culture of HEART: Every action we take and decision we make is rooted in our core values: Honesty, Excellence, a Positive Attitude, Results, and Trustworthiness. We live by our values.
• Empowerment and Responsibility: With the freedom we provide, we trust in your self-responsibility. The thing that binds us all? We care deeply. Every team member is integral to our mission, sharing a deep commitment to our company, our clients, and creating a ripple effect of positivity.

If this sounds like you, and you maybe even fancy a fresh coconut or piña colada at sunset (irrelevant to the role, but still fun), you might've just found your tribe. Dive deeper below.

Who Are We Looking For?

This role is not a walk in the park. Rather, it's an opportunity to leave your mark in the growth towards an 8-figure agency.

We're looking for exceptional, not good. The Lebron James and Serena Williams of email marketing. The right person for this role is an expert in e-commerce retention marketing, has experience in building and developing agency teams, and is an inspiring leader to their peers. But most importantly, cares deeply about the work they do for their clients, and is kind. The benefit of this role is that you truly get to come in, have massive impact, and shape your own role and trajectory in this company.

The Role

As the Senior Email Strategist, you'll guide, coach, and develop our Email Strategist team while developing high-quality email strategies and ensuring client work is executed flawlessly.

Key Responsibilities:

Department Development:

• KPI Growth:
  Continually working on improving the department processes and KPIs.
• Workflow Optimization
  : Optimizing existing workflows based on new industry best-practices, intelligent testing, and efficiency KPIs.
• Preparing Department Growth
  : Actively preparing the department for continued growth including support in hiring decisions.

Strategic Planning and Execution:

• Developing and Implementing Email Marketing Strategies:
  Creating innovative and effective email marketing strategies that align with each client's goals and overall marketing strategy. This includes managing the entire email marketing process, from list creation and segmentation to designing targeted campaigns, testing, and optimization. Developing best-in-class strategies for the team to use.
• Data Analysis and Performance Tracking:
  Tracking and analyzing campaign performance data to inform strategic adjustments, including open rates, click-through rates, conversion rates, and overall ROI. This also includes developing and tracking email marketing KPIs and preparing performance reports for clients.
• Testing and Optimization:
  Running A/B tests to identify the most effective email elements (subject lines, content, design, etc.) and making necessary adjustments to improve performance.

Client Relationship Management:

• Account Management
  : Building and maintaining strong relationships with clients, understanding their needs and goals, and acting as the main point of contact for all email marketing-related communication.
• Project Management:
  Overseeing the progress of email marketing projects from initiation to completion. This includes coordinating with different team members, managing timelines and budgets, and ensuring that all deliverables meet the client's expectations.
• Reporting and Communication:
  Regularly communicating with clients about the progress and results of their email campaigns, addressing any concerns they may have, and ensuring their satisfaction with the service provided.
• Client Retention and Expansion
  : Working to retain existing clients and expand services where possible, which may involve identifying upselling or cross-selling opportunities.

Desired Outcomes & Goals Of The Role:

• Client Retention: Maintain a client churn rate of less than 5% per quarter.
• Client Management: Collaboratively handle 10-15 clients and manage the Email Strategist team with each pod handling the same amount of clients.
• ROI: Ensure clients receive a minimum of 5x ROI on their investment with The Email Marketers.
• Operational Efficiency: Enhance turnaround times for campaign conception to execution, aiming for a 10% improvement quarter-on-quarter.

Who Will Be Successful In This Role?

• Resilience & Adaptability: Thrive under stress and change, with the capacity to excel in a dynamic environment.
• Innate Qualities: A blend of humility, drive for success, and genuine kindness.
• Detail-Oriented: A fervent attention to detail, coupled with a commitment to producing top-tier work.
• Organized Thinker: Exceptional organizational and prioritization skills, melded with creative and analytical prowess.
• Effective Communicator: High emotional intelligence with superior verbal, written, and interpersonal communication abilities.
• Marketing Acumen: Familiarity with diverse marketing channels (e.g., SEO, Facebook Ads, Google Ads, and PR) and lifecycle email marketing.
• Tool Proficiency: Knowledge of email marketing tools like Klaviyo, Marketo, MailChimp, and Bronto.
• Best Practices Adherence: Expertise in email best practices, from design to deliverability, including CAN-SPAM regulations.
• Preferred: Experience in e-commerce, agency settings, and a foundational understanding.

What We Offer:

• 4-day work-week (Monday - Thursday).
• 100% remote work policy and flexible work times according to ET / PT hours.
• 20 days PTO
• Investment in personal and professional growth. Weekly coffee & learns, and more.
• Exceptional team to work, learn, grow, and have fun with.
• Grow with us: Internal growth opportunities and the ability to shape a young company's trajectory and culture.

The Email Marketers provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Important: Applications without prior Klaviyo experience will not be considered.

EMAIL MARKETING STRATEGIST (eComm Email Marketing)

We're a fast-growing, fully remote start-up agency working with exciting eCommerce brands. Our team is made up of talented people from all over the world, and we're looking for someone who's ready to take ownership of strategy and client relationships.

What you'll do:

• Develop Strategy
  → Run Klaviyo account audits, create actionable strategies, and lead client calls for 6–9 figure eCommerce brands.
• Lead Campaign Execution
  → Direct a team of professional account managers to bring your strategies to life with high-performing campaigns/flows.
• Own Client Success
  → Maintain clear communication, build strong relationships, and ensure client satisfaction and ROI continue to grow.

Why Join Us?

You'll be at the center of shaping email marketing success for ambitious DTC brands, with a supportive team and room to grow alongside the agency.

Interested? Apply here to get started:

• email #ecommerce #marketingstrategy #klaviyo #savioagency #hiring
  

We're helping a growth-focused marketing agency find a Senior Performance Marketing Strategist to lead high-value client relationships and elevate the agency's paid media offering.

You'll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms — focusing on lead quality, scalability, and ROI. Working closely with a PPC Specialist handling execution, you'll take ownership of strategy, client communication, and growth initiatives.

This role is ideal for a senior performance marketer who combines strategic vision with deep technical understanding — confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns.

Part-Time: 2–3 days/week (~10–20 hours/week, with potential to scale to full-time)

Schedule: GMT/BST hours (with some overlap with early US hours preferred)

Location: Fully Remote (PH & South Africa-based candidates are preferred)

Engagement: Independent Contractor

Start Date: ASAP

Rate: $600-$1600/month (based on a 10-hour workweek, depending on level of experience)

• Strategic Leadership

• Develop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performance.

• Create and test new campaign frameworks tailored to audience segments by industry or lifecycle stage.
• Identify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sources.
• Conduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomes.
• Design and refine attribution frameworks for complex sales cycles.

• Client Service & Relationship Management

• Serve as the primary strategic advisor to senior client stakeholders.

• Lead strategy calls, present insights, and proactively identify optimization opportunities.
• Build trusted client relationships through transparent communication and consistent value delivery.
• Ensure clarity, confidence, and reliability in every client interaction.

• Team Leadership & Collaboration

• Partner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomes.

• Review and refine campaign structures, briefs, and reporting to uphold high-quality standards.
• Mentor internal team members, helping strengthen the agency's performance marketing expertise.

• Performance & Reporting

• Own accountability for improving lead quality and ROI while maintaining or scaling lead volume.

• Deliver actionable monthly and quarterly reports highlighting insights and growth opportunities.
• Track and optimize key metrics — CPL, conversion rates, CAC, and ROI.

• 8–10+ years of experience in performance marketing, including senior-level strategy roles.
• Proven success managing £100k+/month ad budgets (ideally £150k+), with documented results.
• Strong background in Google Ads, LinkedIn Ads, Meta Ads, and other paid media channels.
• Analytical mindset with advanced understanding of campaign attribution and funnel performance.
• Excellent communication and presentation skills — able to engage confidently with C-level stakeholders.
• Experience managing high-value client relationships in agency environments.
• Proven ability to balance strategic oversight with hands-on optimization.

• Experience with B2B, higher education, or long sales-cycle campaigns.
• Familiarity with UK/US client accounts and international campaign delivery.
• Background in launching new paid media channels and scaling them from pilot to major revenue sources.
• Experience coaching or mentoring PPC and performance teams.

• Initial Interview
• Client Interview
• Task Assessment
• Final Interview (Client)
• Offer & Onboarding

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Location:
Remote (USA & Canada) | Preference for San Francisco (in-person option)

Work Hours:
Pacific Standard Time (PST)

Employment Type:
Full-Time

About Valid
Valid is a venture-backed startup building the worlds most scalable ad agency. Backed by leading Silicon Valley investors such as Canaan and Neo, our team of engineers, media buyers, and designers are shaping the future of digital advertising. With your help, well design and test products that enable agencies to deliver results at a scale that was previously impossible.

Learn more: About Valid

Role Overview
We are seeking a
Digital Strategist Performance Marketing
to lead strategy and client success for high-performing advertising campaigns. This role blends client-facing account management with hands-on strategy development, requiring a deep knowledge of paid social and search platforms.

Key Responsibilities
Digital Strategy (30%)

• Understand client business objectives and KPIs.
• Define account strategy based on budgets, goals, and in-market trends.
• Analyze campaign data to recommend strategic improvements.
• Lead and mentor a team of marketers to deliver best-in-class ad execution.

Account Management (60%)

• Serve as the primary client contact, building strong relationships.
• Conduct weekly client meetings to present reports, provide campaign updates, and guide strategic decisions.
• Support clients in leveraging Valid tools and address all media-related queries.

Product Collaboration (10%)

• Partner with engineering and product management teams.
• Translate marketing workflows into product features that enhance the ads experience.

Required Qualifications

• Excellent written and verbal communication skills in English.
• Minimum 5+ years in performance marketing, with at least 2+ years in an agency environment.

• Proven experience managing $250,000+/month ad spend across:

• Meta

• TikTok
• Google

• Additional advertising platforms

• Strong analytical skills with the ability to apply statistical methods to campaign data.

• Track record as a client-facing senior point of contact.

Preferred Qualifications

• Experience leading and managing a marketing team.

• Mobile app advertising experience, including:

• MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)

• Apple Search Ads
• SKAN/iOS attribution knowledge

Ideal Candidate Profile

• Excited by applying the latest technologies in novel ways to deliver value for customers.
• Thrives in an early-stage, fast-paced startup environment.

• Comfortable balancing organized execution with rapid iteration:

• Organized: Purpose-driven, efficient, and clear communicator (especially in writing).

• Chaos: Adaptable, hands-on, and able to ship quickly while learning in-market.

What We Offer

• A collaborative global team and flexible remote work culture.
• Opportunity to work at the cutting edge of AI-driven, performance-focused advertising.
• Annual company offsite in exciting locations.
• Competitive compensation based on experience and geography.
• Benefits package including healthcare, 401(k), FSA, and catered lunch for in-office employees.

Compensation

• Competitive salary (based on experience and location).
• Comprehensive benefits for eligible employees.

Location:
Remote-friendly

Job Title: Netstock Marketing Ops and Hubspot Strategist

Reports To: VP, Marketing

Employment Type: Full-Time, Permanent, remote position in South Africa

As Netstock's Marketing Operations Specialist, you will be responsible for managing our marketing automation tool and strategy, its integration to Salesforce, and other marketing technologies in our tech stack. You will play a key role in optimizing lead management processes, supporting campaign execution, and enabling data-driven decisions through system configuration and reporting. This role requires a strategic thinker with hands-on technical skills and a collaborative mindset.

Responsibilities

HubSpot Ecosystem Management & Production (current automation tool)

• Serve as the primary administrator for our HubSpot enterprise account, across Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub.
• Own the overall architecture, configuration, and optimization of the HubSpot platform to support marketing, sales, and service initiatives.
• Design, build, and maintain complex workflows, automation, and data flows to support demand generation, customer engagement, and service operations.
• Own and implement Netstock's email program strategy across all audiences, including creation of emails in collaboration with the content and creative team.
• Own and implement form and workflow processes for lead assignment across territories.
• Manage user roles, permissions, and training to ensure consistent and effective platform usage across teams.
• Maintain best practices for campaign setup, lead management, and CRM hygiene within HubSpot.
• Conduct regular audits of data and workflows to maintain data accuracy and improve system efficiency.
• Train and support marketing and sales teams on HubSpot usage and adoption.

Marketing Operations & Integrations

• Lead the integration of HubSpot with Salesforce and other marketing technologies.
• Implement reporting and attribution tools as required.
• Collaborate with the Salesforce team to ensure seamless lead and opportunity management between HubSpot and Salesforce.
• Maintain and troubleshoot third-party integrations (e.g., analytics, webinar platforms, ABM tools).
• Optimize marketing automation workflows and data flows between systems.
• Ensure compliance with data privacy regulations (GDPR, CCPA, etc.).
• Develop and maintain scalable marketing automation strategies that align with business goals.

Data Analysis & Reporting

• Develop dashboards and reports in HubSpot to measure campaign performance
• Manage external reporting sources eg attribution tools
• Analyze data to identify trends and provide actionable insights for marketing and sales alignment.
• Own A/B testing in email programs, landing page, etc, and report on performance on a frequent basis.
• Monitor and report on key KPIs to improve marketing effectiveness and ROI.
• Support sales and marketing reporting by maintaining weekly reporting tracking performance by source.

Strategic Collaboration

• Partner with our VP of Sales Ops on reporting and data projects.
• Partner with sales, marketing, and operations teams to support demand-generation initiatives.
• Assist in campaign planning and execution by ensuring technical systems are aligned.
• Continuously identify opportunities to improve marketing operations processes and technology stack utilization.

Skills and Qualifications

• Experience: 5+ years of experience in HubSpot administration and marketing operations.
• Technical Skills:
• Extensive proficiency in the HubSpot ecosystem in the Enterprise Suite. This is a non-negotiable.
• Proficiency in Salesforce.
• Strong understanding of Hubspot integrations and lead management workflows.
• Experience with marketing technology stacks and integrations.
• Proficiency in Looker Studio and data reporting tools.
• Strong Excel skills.
• Knowledge of data privacy regulations (GDPR, CCPA).
• Analytical Skills: Ability to build dashboards, generate reports, and provide data-driven insights.
• Soft Skills:
• Strong problem-solving and troubleshooting skills.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Before applying, please make sure you read the Netstock Candidate Privacy Policy referenced below the Privacy Policy on our website.

This position is subject to pre-employment screening, however candidates will not be unfairly discriminated against.

We receive a high number of applications per role and therefore ONLY successful applicants will be contacted.

This role is open to residents of the Republic of South Africa. Although we may consider candidates with permanent residency, preference will be given to citizens of the Republic of South Africa.

Working with us

Netstock was founded with a clear vision: To give the hungry up-and-comers the capability to level the playing field and compete with the industry giants. Working here means embracing that "challenger" mentality: We are smart, scrappy fighters, building our edge with the agility to move faster than the big guys — pioneering smarter ways to work and innovating new ways to deliver powerfully easy to use technologies for our customers.

About us

Netstock is the driving force accelerating the growth of organizations worldwide. Over the last 15 years, we've built out a regional presence that gives us deep insights into supply chain planning factors in each industry. We continue to enhance our supply chain planning solutions, making our predictive engine smarter, accelerating automation, and adding sophisticated new capabilities such as AI and machine learning.

You can read more about Netstock's history and our product offering at Netstock

About CMG (Connective Media Group)

CMG is a US-based performance marketing agency with a global workforce, specializing in the healthcare sector. We help healthcare brands maximize ROI through data-driven strategies, precision targeting, and measurable results that fuel sustainable growth.

Agile, entrepreneurial, and results-obsessed, CMG combines deep healthcare knowledge with cutting-edge performance marketing to deliver impact where it matters most: driving client growth and measurable return on investment.

Job Summary

We are looking for a highly senior, client-facing Digital Strategist (10+ years' experience) to join our agency leadership team. This role requires deep expertise across SEO, PPC, CRM, and Web Development with the ability to design and lead integrated digital strategies for clients from  start-up, to enterprise-level.

The Senior Digital Strategist will be the strategic partner to our clients, guiding them through digital transformation, performance marketing, and customer experience optimisation. You will also mentor internal teams, lead multi-disciplinary collaboration, and be the authority on best-in-class digital practices within the agency.

Key Responsibilities & DutiesClient Leadership

• Serve as the primary strategic advisor to clients, building long-term partnerships and acting as their trusted expert.
• Translate client business goals into integrated digital strategies that drive measurable ROI.
• Lead client workshops, strategic presentations, and executive-level meetings.
• Manage client expectations, communicate progress, and address challenges proactively.

Strategy & Planning

• Develop multi-channel strategies across SEO, paid media, CRM, and web development that deliver on business objectives.
• Conduct competitor and market analysis to uncover insights and opportunities.
• Oversee strategic roadmaps for digital transformation (e.g. CRM integration, site migrations, martech adoption).

SEO & Content Strategy

• Lead enterprise-level SEO: technical audits, content strategy, backlink profile management, international SEO.
• Ensure best practices for site launches, redesigns, and migrations.
• Advise clients on content ecosystems that support organic growth and authority.

PPC & Paid Media

• Own paid media strategy and planning across Google Ads, Bing, Meta, LinkedIn, YouTube, and programmatic platforms.
• Drive budget allocation and optimisation to maximise client ROI.
• Lead testing frameworks (A/B, multivariate) for campaign creative, bidding, and audience targeting.

CRM & Customer Journeys

• Define customer lifecycle strategies: acquisition, onboarding, retention, upsell, win-back.
• Lead CRM system strategy and integrations (HubSpot, Salesforce, Marketo, etc.).
• Build and optimise automated nurture flows, segmentation, and personalisation strategies.

Web & Development Oversight

• Work with dev teams to ensure technical excellence in client websites and platforms.
• Oversee CMS strategy, site architecture, integrations, and analytics implementation.
• Safeguard SEO and UX performance during redesigns or rebuilds.

Data & Performance

• Define KPIs with clients; track and report performance across channels.
• Use analytics platforms (GA4, Adobe, Looker Studio, etc.) to produce insights and recommendations.
• Lead attribution modelling and data-driven decision making.

Agency Leadership

• Mentor and develop internal SEO, PPC, CRM, and digital specialists.
• Collaborate with client service, creative, dev, and media teams to deliver integrated campaigns.
• Contribute to new business development and pitch strategy.

Required Skills & Experience

• 10+ years in digital marketing / strategy with agency experience essential.
• Proven track record of leading client relationships at senior / executive level.
• Deep expertise in:
• SEO (technical, content, international, enterprise).
• PPC (large budgets, multi-platform).
• CRM (HubSpot, Salesforce, Marketo, or similar).
• Web Development oversight (CMS platforms, migrations, integrations, UX/SEO alignment).
• Advanced analytics skills (GA4, Tag Manager, Adobe, Data Studio, etc.).
• Exceptional presentation, facilitation, and communication skills.
• Demonstrated ability to tie digital strategy directly to business growth outcomes (ROI, revenue, LTV, CAC).
• Experience managing multi-disciplinary teams in fast-paced environments.
• Certifications (Google Ads, Google Analytics, HubSpot, Salesforce, etc.) preferred.

*Job Classification *
Job Classification: Marketing, Communication and Research

Job Post End Date: 31 October 2025

Reporting Line: Head: Digital Marketing Strategy & Innovation

Direct Reports: 3 x Digital Marketing Managers

Job Purpose
The Senior Manager: Digital Marketing Strategy oversees the development of digital marketing initiatives, enhancing capabilities and progressing maturity at Nedbank. They contribute to the effective use of data and marketing technology (MarTech). Leading a team of digital marketing managers and collaborating closely with marketing pods and agile squads, this individual crafts data-driven, performance-focused strategies that align with business objectives to achieve meaningful results. Utilising Nedbank's full MarTech suite, including Adobe Experience Cloud and emerging AI technologies, they enable teams to innovate, personalise client experiences, and boost commercial growth. The role is crucial in converting complex data and technology into effective strategies, ensuring digital marketing efforts are innovative, client-focused, and aligned with Nedbank's vision for future-ready marketing.

Key Responsibilities
Strategic Digital Marketing Leadership (50%)

• Lead the development of integrated, measurable, client-centric digital marketing strategies.
• Drive capability building and maturity in digital marketing across teams.
• Partner with pods and agile squads to design, test, and optimise performance-driven campaigns.
• Use insights and analytics to ensure strategies are aligned with business growth and ROI.

MarTech-driven Campaign Enablement (30%)

• Partner with Group Technology and other functions to creatively leverage Adobe Experience Cloud (AEM, Journey Optimiser, Analytics, Target, Firefly, Creative Cloud) and other MarTech tools (e.g. GA4, Apps Flyer).
• Act as a catalyst for MarTech-enabled creativity, guiding marketers across the group in the strategic use of data and technology to enhance campaign impact.
• Ensure MarTech initiatives are tightly integrated with campaign objectives and deliver clear, measurable value.
• Provide strategic input into MarTech enablement roadmaps, focusing on campaign outcomes rather than simply platform adoption.

AI and Advanced Technology Integration (20%)

• Identify and champion opportunities to apply AI and advanced technologies in marketing activity for greater personalisation and efficiency.
• Collaborate with cross-functional teams to evaluate and implement AI tools that enhance campaign creativity and effectiveness.
• Contribute to the responsible governance of AI and data-driven marketing, ensuring its ethical and impactful use.
• Build awareness and capability across marketing teams on the creative potential and limitations of AI in marketing.

Education & Qualifications
Postgraduate degree in Marketing, Communications, or a related field (master's degree is advantageous). Professional certification in Digital Marketing and relevant MarTech tools is advantageous.

Experience

• 7–10 years in senior digital marketing roles, with proven leadership experience.
• Demonstrated ability to drive strategy, build capability, and uplift digital maturity.
• Demonstrated expertise in creatively applying MarTech platforms (preferably Adobe Experience Cloud) to drive marketing success.
• Experience working cross-functionally with technology and data teams.
• Interest and aptitude in AI-driven marketing innovation.
• Agency experience is advantageous.

Technical Skills

• Optimising digital marketing channels (web, social, mobile, direct) – Advanced.
• Leveraging digital advertising platforms (including programmatic display, paid search and performance media) – Advanced.
• Agile ways of working and project management – Progressive.
• Process improvement and journey orchestration – Progressive.
• Communication & presentation skills – Advanced.

*BEHAVIOURAL COMPETENCIES *

• Change Leadership – Inspire and guide teams through transformation.
• Cross-Functional Influence – Build alignment across marketing pods, Group Technology, risk and compliance, and external partners.
• Strategic and Conceptual Thinking – Translate complexity into actionable strategies.
• Planning & Project Management – Prioritise, roadmap, and deliver effectively.
• Customer Focus – Keep client-centricity at the core of digital initiatives.
• Ethical Responsibility – Ensure responsible application of AI and data-driven marketing.
• Tenacity & Resilience – Persist through setbacks with determination and a solutions-focused mindset.

*ORGANISATIONAL FIT *

• High Fit Facets: Challenging the status quo, continuous improvement, customer focus, personal growth, planning for long-term success.
• Low Fit Facets: Growth at any cost, geographic dispersion, thriving on risk.

Please contact the Nedbank Recruiting Team