24 Marketing Performance jobs in South Africa

Job Description: Digital Marketing Performance Specialist
Location: George, Western Cape
Type: Full-Time

About Us:
dotsure.co.za, a proud member of Badger Holdings SA, is one of South Africa's leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value. As part of a group with over 1,000 employees operating across five countries, we offer a dynamic environment where bright minds thrive, and initiative is rewarded.

Role Overview:

We’re looking for a Digital Marketing Performance Specialist to join our growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in our digital marketing efforts.

REQUIREMENTS

What You’ll Do:

• Strategise and Execute Campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.

• Drive Results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.

• Collaborate and Lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing.

• Data-Driven Insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.

• Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.

 What You’ll Need:

• Experience: A minimum of 3 years managing digital campaigns, including B2C products.

Skills:

• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools.

• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.).

• Strong analytical and problem-solving skills.

• Exceptional attention to detail and organisational ability.

Mindset:

• Customer-focused with a commercial mindset.

• Collaborative team player who thrives in a fast-paced environment.

• Proactive and results-driven with a passion for innovation.

Why Join Us?

• Be part of a forward-thinking team driving digital innovation in insurance.

• Enjoy a collaborative culture that rewards initiative and creativity.

• Experience unmatched growth opportunities in an exciting, fast-paced industry.

Ready to lead our performance marketing revolution?
Apply now and let's grow together.

The position will be filled in line with the Dotsure Ltd culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Job Description: Digital Marketing Performance Specialist
Location: George, Western Cape
Type: Full-Time

About Us:
dotsure.co.za, a proud member of Badger Holdings SA, is one of South Africa's leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value. As part of a group with over 1,000 employees operating across five countries, we offer a dynamic environment where bright minds thrive, and initiative is rewarded.

 Role Overview:

We’re looking for a Digital Marketing Performance Specialist to join our growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in our digital marketing efforts.

What You’ll Do:

• Strategise and Execute Campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.


• Drive Results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.


• Collaborate and Lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing.


• Data-Driven Insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.


• Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.

 What You’ll Need:

• Experience: A minimum of 3 years managing digital campaigns, including B2C products.

Skills:

• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools.


• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.).


• Strong analytical and problem-solving skills.


• Exceptional attention to detail and organisational ability.

Mindset:

• Customer-focused with a commercial mindset.


• Collaborative team player who thrives in a fast-paced environment.


• Proactive and results-driven with a passion for innovation.

Why Join Us?

• Be part of a forward-thinking team driving digital innovation in insurance.


• Enjoy a collaborative culture that rewards initiative and creativity.


• Experience unmatched growth opportunities in an exciting, fast-paced industry.

Ready to lead our performance marketing revolution?
Apply now and let's grow together.

The position will be filled in line with the Dotsure Ltd culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

The Performance Marketing & Paid Media Specialist will be responsible for planning, executing, managing and optimizing multi-channel paid media campaigns across platforms including:

Google Ads, Meta Ads, X Ads, LinkedIn Ads and TikTok Ads.

The role's key focus is to drive high-quality traffic, maximize ROI and generate qualified leads that contribute to business growth. The specialist will work closely with the wider digital team to ensure campaigns align with overall business objectives and brand positioning.

Key duties & Responsibilities:

Campaign Management:

·   Plan, execute, and optimize paid campaigns across Google, Meta, X, LinkedIn, and TikTok.

·   Manage PPC (Search & Display) campaigns including keyword research, ad copywriting, audience targeting and bid strategies.

Lead Generation:

·   Develop and manage lead generation campaigns to support sales & nurture pipelines.

·   Track and optimize lead quality and cost-per-acquisition (CPA).

Performance Analysis & Reporting:

·   Monitor campaign performance daily, providing insights and recommendations for continuous improvement.

·   Produce weekly and monthly reports covering KPIs, ROI, and actionable insights.

Creative Collaboration:

·   Work with creative teams to develop ad visuals, copy, and landing pages that maximize campaign effectiveness.

Budget Management:

·   Manage and optimize budgets to ensure efficient use of spend while hitting performance goals.

Market & Competitor Analysis:

·   Stay updated on platform trends, best practices, and competitor activity to ensure innovative and competitive campaigns
.

Knowledge, Skills & Experience:

• 4–5 years proven experience in performance marketing and paid media management.
• Demonstrated track record of running successful lead generation campaigns.
• Experience in both B2B and B2C campaign environments is advantageous.
• In-depth knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and X Ads and any CRM software
• Strong understanding of performance marketing, audience targeting, remarketing and conversion tracking.

Working hours: 9 am - 5 pm (Hybrid - In office 2 days per week)
Location: Observatory, Cape Town
Salary: R45,000 - R55,000 p/m depending on experience

We're on the search for a talented Performance Marketing Manager to join our Digital Agency. To excel in this role, you should have relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will be responsible for campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.

We're looking for someone with an entrepreneurial mindset and strong project management skills to champion the sales, systems, and processes for the department.

A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Team: We're a small team (13) and are looking for a like-minded individual who is down-to-earth, passionate, and a high-energy hard worker. This position is a great opportunity for someone wanting to join a growing agency and play a key role in helping us scale.

Core Skills & Knowledge:

• Paid Media Strategy
• Paid Media Management
• Strong Project Management
• eCommerce Growth Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Tracking Setup Experience
• Ad Copy Editing
• Reporting & Analysing Data
• Looker Studio Setup & Analysis
• Google Analytics & Event Tracking Setup
• Google Tag Manager Experience
• Team Management
• Thoughtful, Candid & Open Communication

Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology.

Daily Tasks & Responsibilities:

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Looker Studio
• Onboarding new paid ads accounts
• Ad copy editing/reviewing
• Campaign budget management/tracking
• Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google)
• Dashthis Reporting Tool (or similar)
• Looker Studio
• Google Analytics
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Quali fications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications
• Digital Marketing or Marketing qualification

We are looking for a data-driven and strategic Performance Marketing Manager.

You will take ownership of our digital customer acquisition strategy and your primary mission will be to drive a significant volume of 
high-quality
 user registrations for our platform while systematically reducing our cost per lead, which is currently under 150 ZAR.

Key Responsibilities
:

• Strategy & Planning: Develop and execute a comprehensive, data-led digital marketing strategy across multiple channels (e.g., Meta/Instagram, Google Ads, LinkedIn, SEO, Content Partnerships, Email Marketing) to generate qualified leads.
• Campaign Management & Optimization: Manage day-to-day operations of all performance marketing channels. Continuously A/B test ad copy, creatives, landing pages, and audience targeting to improve Click-Through Rate (CTR), Conversion Rate (CVR), and Quality of Lead.
• Budget & ROI: Manage the digital marketing budget effectively, with a relentless focus on ROI. You will be tasked with lowering our current Cost Per Lead (CPL) while increasing lead volume and quality.

What We're Looking For (Qualifications):

• Proven experience as a Performance Marketing Manager, Growth Manager, or similar role, with a portfolio of successful campaigns.
• Demonstrable expertise in managing and scaling multi-channel digital acquisition strategies (especially Meta & Google Ads).
• Strong analytical skills with proficiency in tools like Google Analytics, Facebook Pixel, and data dashboards. You don't just report numbers; you derive meaning from them.
• Experience with A/B testing and conversion rate optimization (CRO) principles.
• A results-oriented mindset with a proven track record of hitting and exceeding targets for cost per acquisition (CPA) and lead generation.
• Excellent communication and collaboration skills.

Bonus Points (Preferred Qualifications):

• Experience in the Real Estate, FinTech, or investments sector.
• Familiarity with the South African digital marketing landscape.

What We Offer:

• The opportunity to build and own the growth strategy for a promising platform.
• A data-driven culture where your ideas and tests are valued and implemented.
• A collaborative and supportive team environment.

How to Apply:

• If you are a growth-focused marketer who is passionate about building funnels that deliver real business results, we would love to hear from you.

We're looking for a full-time team member to support our Done-With-You (DWY) Facebook & Google Ads clients with world-class coaching, and strategic support. (Strictly no agencies – don't apply).

We're a leading ads agency in the UK with 300+ active clients ranging from startup ecom businesses, all the way up to A-list celebs. Our DWY service is designed to give clients not just answers, but the thinking behind the answers - so they can learn, grow, and scale their accounts confidently.

This isn't your standard media buying role. You won't be inside ad accounts every day setting up campaigns. Instead, you'll be coaching, auditing, and giving high-leverage feedback to clients on everything that drives paid performance - ads, funnels, emails, offers, and business models.

What We're Looking For

• Deep knowledge of Facebook Ads and Google Ads

• Direct response marketing chops (you understand offers, funnels, LTV, CRO)

• Clear and confident communication skills - you can teach, not just do

• A positive, proactive mindset and radically candid style

• Bonus: Experience in coaching, mentoring, or consulting clients

If you're passionate about performance marketing, love self-education, and want to work alongside top-level operators in a fun, growth-focused environment—this is the place. We don't just invest in clients. We invest in you too.

Performance Marketing Assistant

Fixed Term Role (3–6 Months, May Become Permanent as the Business Scales)

Reporting to: Head of Digital Growth

Salary:

$1600 - $2,200 USD/month (based on experience and client assessment)

Work Hours

: 9:00 AM - 5:00 PM British Summer Time, Monday-Friday

Role Purpose

The purpose of this role is to work closely with internal creative and ecommerce teams to drive
customer acquisition, conversion, and retention
across multiple paid channels.

Key Responsibilities

Paid Channel Campaign Planning & Strategy

• Support the Head of Digital Growth by owning the performance marketing workflow and feedback loops across internal teams and external agency partners.
• Continually test new creative, audiences, bidding strategies, and customer journeys to meet acquisition, conversion, and retention KPIs.
• Collaborate with the in-house creative team to brief in ad creative and establish best-practice guidelines by channel.
• Partner with the Head of Digital Growth on budget pacing and allocation across paid channels.

Reporting & Analysis

• Contribute to the full reporting cycle, showcasing paid channel performance against commercial and strategic targets.
• Help establish robust reporting and measurement frameworks using platforms such as Looker Studio, Meta Ads Manager, Google Ads, and Merchant Spring.

Campaign Coordination & Daily Execution

• Plan and schedule paid campaigns across Meta and other platforms for new product launches, promotions, collaborations, and partnerships.
• Monitor and optimize performance daily, identifying risks early and driving quick responses to opportunities.
• Act as a primary point of contact for performance marketing agencies, ensuring campaigns are executed effectively and meet performance targets.

About You

• Agile, analytical thinker with a balance of detail orientation and execution focus.
• 2+ years' experience in performance marketing with hands-on campaign management, especially across
  Meta and Google
  .
• Strong knowledge of performance marketing metrics and their application to business goals.
• Proactive, detail-oriented, and capable of managing multiple campaigns at once.
• Data-driven mindset with a focus on achieving measurable results.

Essential platform knowledge:
GA4, Meta Ads Manager, Google Ads, Excel (advanced).

Nice to have:
Looker Studio, Amazon, TikTok, Merchant Spring.

Are you a data-driven marketer who gets excited about turning clicks into customers? Syntech is seeking a motivated and meticulous Performance Marketing Specialist to own our paid advertising strategy across a diverse range of platforms.

As a Performance Marketing Specialist, you will play a critical role in driving customer acquisition and revenue growth. You will weave together data insights, strategic planning, & creative testing to optimise CPM, CPC, CPO, & other costs while maximising ROI. You'll deploy campaigns across an omnichannel landscape that includes paid socials, Google ads, B2B/B2C, ecommerce, & retail media across several core markets.

The role requires a balance of planning, iterative testing, diligent execution, partner management, data analysis, & reporting. You will work closely with the Marketing Campaign Manager & the rest of the marketing department. You will also work closely with the Retail Sales teams as well as our customers.

Your work will directly shape the success of Syntech's marketing efforts, helping to achieve strategic objectives while delivering measurable results. Additionally, this is a dynamic role with considerable growth potential. Take on complex new challenges, launch campaigns in brand new markets, implement integrated reporting dashboards, or develop innovative AI solutions to ensure that we, and therefore our products, are always one step ahead of the competition. Continuously scale your ability to deliver impactful performance results by taking advantage of the many opportunities for growth & development.

At Syntech, we're a forward-thinking, technology-driven company guided by our core values:

• Appreciation of excellence: Celebrate exceptional work & ideas.
• Honourable candour: Build trust with honesty, transparency, & accountability.
• Thirst for learning: Stay curious, embrace feedback, & continuously grow.
• Commitment to innovation: Drive change through constant, iterative improvement.

These principles shape our dynamic and collaborative culture, where creativity thrives, ideas are celebrated, & every voice makes an impact. We equip our team with cutting-edge tools like , , & AI to drive transformative campaigns and stay ahead in an ever-evolving market.

As leaders in brand management, digital marketing, ecommerce, & retail solutions, we constantly evolve to remain at the forefront of innovation. If you thrive in a high-performance, fast-paced environment, love solving complex challenges, & are passionate about achieving exceptional results, Syntech is the place for you.

• A minimum of 3+ years of experience in a paid media, performance marketing, or similar role.
• An undergraduate degree in marketing or a related field is preferred, but we welcome applicants with relevant certifications or equivalent professional experience. We recognise that there are diverse paths to expertise.

• Experience managing campaigns across a variety of channels (Google ads, social media, & ideally retail media).
• Proven ability to drive ROI through data-driven insights and strong analytical skills.
• Expertise in managing multiple campaigns simultaneously, balancing stakeholders, deadlines, and budgets.
• Excellent communication skills and a talent for cross-functional collaboration.
• Familiarity with modern analytics, campaign management, & work management tools.

• Results-oriented, highly organised, & a natural problem-solver.
• A proactive mindset, able to adjust strategies quickly based on performance data.
• Collaborative & team-focused, but able to work independently when required.
• Ability to adapt to new technologies and tools.
• Committed to ongoing learning & development.

• Lead the end-to-end planning, execution, and management of paid advertising campaigns across all channels, including retail media, Google ads, paid social, and our ecommerce platforms.
• Collaborate with management to ensure campaign strategies align with broader business objectives and brand positioning.
• Develop customer-centric strategies that meet consumers where they are, using search, social, behavioural, and brand signals to inform your approach.
• Craft compelling advertising copy, visuals, and video assets that resonate deeply with our target audience, using creative storytelling to command attention.
• Deploy creative, narrative storytelling techniques to command audience attention.
• Deploy, develop, or curate marketing assets for paid media within budget.

• Track, measure, & optimise campaigns in real-time, using analytics to provide actionable insights to stakeholders.
• Prepare & present regular performance reports, clearly communicating key metrics, learnings, & areas for improvement.
• Utilise A/B testing, customer segmentation, & user journey analysis to continuously improve campaign effectiveness and drive efficiency.
• Conduct post-campaign analysis (POE & performance reports) to assess overall impact, applying key learnings to future initiatives.

• Work proactively with the retail sales teams to drive reseller advertising campaigns with our key accounts.
• Collaborate closely with internal marketing, sales, and product teams to ensure campaigns are implemented effectively with clear communication and alignment.
• Regularly update stakeholders on campaign progress, challenges, and results, ensuring transparency and managing expectations.
• Manage relevant 3rd party suppliers, ensuring effective integration into ongoing advertising campaigns.

• Stay up-to-date on innovative disruptions in the tech and marketing industries (e.g., AI-driven search, new ad platforms) and champion their adoption within the marketing department.
• Continuously seek out and motivate for new opportunities for professional growth and development.

At , we believe that
everyone should hear well to live well
. Our mission is to bring high quality hearing care to anyone, anywhere, and to change our customers' lives through better hearing.

As part of the world's fastest-growing hearing care company, we're on an ambitious journey to scale, aiming to double our South African business in the next two years and become the go-to hearing care company in the country. To support this growth, we're hiring a Performance Marketing Manager.

This is a career-defining opportunity for someone who wants to build something meaningful, not just have a job. You'll work in a small, close-knit team, driving growth through high-impact lead generation campaigns across display, social, CRM, SEA, and beyond. By combining creativity, data-driven strategies, and the smart use of AI and marketing technology, you'll design and execute initiatives that directly shape our customer pipeline. With ownership, trust, and support, your energy and expertise will play a pivotal role in scaling hearing care across South Africa.

What You'll Be Doing

• Own and execute South Africa's customer acquisition strategy across key lead generation channels (display, social, CRM, SEA, paid search etc.)
• Monitor, analyse, and optimise performance against all KPIs across the funnel, ensuring measurable impact at every stage
• Drive continuous lead generation and growth by designing, testing, and optimising performance-driven campaigns, creatives, and messaging that balance volume, quality, cost efficiency, and conversion impact
• Manage and optimise the full online and offline customer journey, improving conversion rates through data-driven insights, AI-powered tools, and innovative communication concepts
• Build and strengthen 's brand presence while keeping performance at the core of all initiatives
• Collaborate closely with the South African leadership team and international marketing hubs (Miami, Denver, Seoul, Berlin) to share best practices and scale winning strategies

What We're Looking For

Mindset & Energy

• Get a kick from the idea of building and scaling a business using your marketing expertise
• Love deep-diving into numbers and performance data, and making data-driven decisions to drive results
• Purpose-driven with a belief in our mission - motivated by making a measurable difference in people's lives
• Hungry to help scale a fast-growing business and excited by the pace and challenges that come with rapid growth.
• Results-oriented self-starter who takes ownership, thrives in a hands-on, analytical role, and delivers impact quickly
• Adaptable and eager to learn - able to pivot fast as priorities shift in a scaling environment
• Customer-obsessed, always curious about what drives decisions and how to turn insights into action
• Creative problem-solver who sees challenges as opportunities to unlock growth
• Passionate about the future of media and how to apply technology and AI responsibly to accelerate results
• Authentic, collaborative, and positive - while also willing to challenge others, push for performance, and take bold risks when needed. positive, and collaborative - and enjoys being part of a high-energy, fun,high-performance team

Skills & Experience

• Education
  : Bachelor's degree in Marketing, Business, Communications, or a related field is desirable
• Experience
  : 6–8 years' experience in performance, digital, or growth B2C marketing, with a proven track record of scaling lead generation and optimising customer acquisition
• Channel Expertise
  : Hands-on management of at least two major performance channel (Google Ads, Facebook/Meta Ads, Display etc.)
• Strategy & Execution
  : Proven ability to plan, implement, and optimise customer acquisition campaigns across multiple channels
• Analytics & Data
  : Strong analytical skills with the ability to interpret data, run A/B tests, and translate insights into actionable improvements
• Conversion Knowledge
  : Deep understanding of how content, messaging, and creative drive conversions
• Communication
  : Excellent written and verbal communication skills
• Languages
  : Fluency in English, Afrikaans would be desirable
• AI & Automation:
  Experience using AI-driven tools to improve workflows, generate insights, and optimise campaigns
• Technology:
  Familiarity with CRM systems, marketing automation platforms (e.g., Salesforce, Braze), web analytics tools (e.g., Google Analytics, GA4), data tools (e.g. Domo), and experimentation tools (e.g., Optimizely, Figma)
• Bonus
  : Experience working with third-party platforms, partners, or vendors to execute paid marketing campaigns

What Success Looks Like

• You consistently grow qualified lead volume across display, social, CRM, SEA, and other channels while keeping acquisition costs sustainable
• You improve conversion rates at each stage of the funnel
• You optimise channel mix to maximise ROI and customer lifetime value
• You introduce new ideas, tests, and campaigns that push the business forward

What You'll Gain

• Impact: shape the future of a health-technology leader while driving our business strategy
• Trust: enjoy a high degree of autonomy and freedom in decision-making
• Dynamic environment: we encourage and support new initiatives, fast-decision making and taking risks
• Testing culture: no roadblocks for fast testing – if you have an idea, you will quickly bring it to life
• International team: work with open-minded international colleagues who bring different perspectives to the table
• Supportive and fun local team: we create the space for every team member to be their authentic self, we support one another, and most importantly, laugh and have fun together

Working Structure

• Based in Cape Town with a focus on in-office collaboration (3 days in office, 2 days remote)
• Flexible hours, ideally mostly aligned with standard weekdays

If you're excited by the chance to drive real impact, we'd love to hear from you. We offer a competitive salary and a dynamic work environment where you can make a real difference.

About audibene/

audibene/ is one of the fastest-growing health-technology companies ever. Our unique digital business model has revolutionised the industry, and the way hearing care is provided. Since we started our journey in Berlin in 2012, we have scaled up our team from 2 to over 1200 people in 8 international locations from Denver to Seoul. Driven by our belief that every person should hear well to live well, we have helped hundreds of thousands of customers to bring the joy of life back.

Join us on our mission to transform the hearing care industry and change people's lives