916 Marketing Officer jobs in South Africa

MARKETING OFFICER

Johannesburg, Gauteng Excellerate services

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Job Description

KEY RESPONSIBILITIES:

  • Collaborate with Regional Business Development Executives to develop annual and quarterly and marketing plans that align with the national promotional calendar
  • Coordinate ATL and BTL promotional activities to support business growth objectives
  • Manage marketing project timelines, budgets, and deliverables to ensure campaigns are executed on time and within budget.
  • Assist in the conceptualization, design, and rollout of advertising campaigns across print, radio, outdoor, and digital platforms.
  • Oversee the production of marketing collateral, ensuring alignment with Excellerate Services brand guidelines.
  • Manage relationships with creative agencies, printers, media partners, and suppliers.
  • Coordinate stand-downs, corporate events, trade shows, sponsorships, and client functions.
  • Assist in planning and executing promotional activations in target regions.
  • Manage on-site branding and ensure maximum visibility for the company.
  • Track and report on the effectiveness of marketing campaigns and events.
  • Provide insights and recommendations to enhance ROI.

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MARKETING OFFICER

Johannesburg, Gauteng Open Source (Pty) Ltd

Posted 12 days ago

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Job Description

Area: Bryanston (Gauteng)
Contract type: PERMANENT

Inherent requirements:

  • Diploma or equivalent qualification in Marketing
  • 5 years of experience in Marketing
  • 5 years of experience managing brand social media, websites and campaign execution
Preferred requirements:
  • MBA qualification (advantageous)
  • Minimum 6 years experience in the recruitment, consulting, or IT and/or in the SAP sales services industry (advantageous)

Duties and responsibilities:

  • Manage and execute marketing campaigns and advertisements to enhance brand awareness and drive customer engagement
  • Ensure all marketing activities adhere to the Company's quality standards, service delivery expectations and established processes
  • Leverage expertise in social media platforms to establish, grow and maintain the Companys online presence
  • Demonstrate a consistent record of performance in both sales and brand management, regardless of position held
  • Conduct all business activities in a professional manner that reflects positively on the Companys reputation
  • Continuously compare and evaluate the Companys advertising techniques and digital footprint against both local and international competitors
  • Maintain a consistent and positive message-to-market for all brands under the business, with a focus on effectively marketing the OpenSource brand
  • Create and manage the Companys website, ensuring it remains current, functional and aligned with the brand
  • Ensure that all marketing materials are up-to-date and readily accessible
  • Develop and maintain a distinct and consistent brand identity across all platforms
  • Support Company objectives through effective internal and external communication strategies
  • Drive brand visibility through well-planned and executed marketing initiatives
  • Contribute to the creation and application of technology-driven strategies that enhance marketing efforts
  • Utilise research methodologies to assess market positioning and implement strategies that add value to the Cluster offering in comparison to current market conditions
  • Monitor and report on industry trends related to campaigns and advertising consumption, ensuring all digital initiatives support brand awareness goals
  • Engage meaningfully with both clients and candidates across social platforms, maintaining a customer-centric approach in all interactions.
  • Conduct ongoing research into advertising trends, competitor activity, and industry services to inform strategy
  • Develop and manage content-driven projects, including the creation and online publication of digital marketing materials
  • Plan and implement targeted email marketing campaigns
  • Develop, execute, and oversee the Company's social media strategy, including defining key performance indicators (KPIs) and measuring campaign success
  • Manage all social media content to ensure it is appealing, informative and aligned with the relevant brand corporate identity
  • Stay informed on the latest best practices and technologies in social media
  • Utilise tools such as Hootsuite to optimise social media performance
  • Collaborate effectively with multiple teams across the Company to ensure marketing efforts are cohesive and aligned with broader business objectives
Characteristic traits:
  • Persuasive, ambitious and analytical
  • Solutions and deadline driven
  • Confident, assertive and self-motivated
  • Honest and sincere
  • Committed and loyal to the Company, Colleagues and Clients
Working hours:
08h00 to 17h00 (Monday to Friday)
Overtime as and when required
Benefits: As per Company benefits
Starting date: As soon as possible
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Marketing officer

Cape Town, Western Cape The Legends Agency

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permanent
A company specializing in the delivery of complete and comprehensive certification-ready Automation, Simulation, Communication, and Ground Control Solutions seeks a Marketing Officer. The successful candidate will play a crucial role in the development and execution of marketing and communications for the company. ROLES AND RESPONSIBILITIES: The Employee will work as a Marketing Officer and the scope of work will include, but are not limited to: a. Marketing and communication: i. Generating and maintaining frequent marketing material, press releases and other material for the company website, social media platforms and email lists; ii. Generating product information sheets, product descriptions and datasheets; iii. Marketing directly to prospective clients; iv. Organising exhibitions, workshops, and expositions; v. Organising client interactions and visits; vi. Updating, modernising and maintaining Client Resource Management (CRM) facility (including sales forecasts) and Website; and vii. General marketing and communication duties and administration. b. Operational administration: i. Liaison with clients, including communication relating to accounts, contracts, invoices and support; ii. Registration, qualification and onboarding of the company as a supplier to customer ERPs and Supplier Portals; iii. Liaison with external contractors to provide social media, graphic design and website services; iv. Reporting on Business Development, Marketing and Sales activities to company management and board of directors; v. Initiating and Managing Non-Disclosure Agreements (NDAs) with potential clients; vi. Maintaining Internal documents, processes and procedures related to Marketing and Sales in accordance with AS9100; vii. General administration and organisational tasks such as handling supplier and service providers, assisting with travel arrangements, etc.; and viii. May be required to travel locally and internationally. 2. REQUIREMENTS: 2.1. Minimum Qualifications: a. Bachelor's Degree in Marketing and Communications; or equivalent; or suitable experience in excess of 10 years. 2.2. Required Skills and Experience: a. Excellent English communication skills (both verbal and written); b. Proficient in Microsoft Office (Word, Outlook, Excel etc); c. Excellent administrative & organisational skills; d. Excellent planning & coordination skills; f. Good analytical and strategic thinking skills; and g. Proactive approach to own and manage technical query processes between suppliers and company technical staff. 2.3. Recommended Skills and Experience: a. 2-5 years of relevant industry experience; b. Experience with marketing of highly technical products; and c. Familiarity with ERP systems. #J-18808-Ljbffr
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Chief Marketing Officer

Gauteng, Gauteng Infinity Brands

Posted 2 days ago

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The main function of the Marketing Manager is to drive the company's revenue growth by implementing strategic marketing systems and managing the marketing team. The Manager is responsible for overseeing the collection, management, and analysis of marketing data, ensuring that metrics and results continuously improve. This role requires a focus on strategy, systems, and people, rather than creativity. The Marketing Manager must ensure that the annual marketing plan is effectively executed to achieve the company's objectives.

Key Performance Areas:
1. Team management

  • Managing the marketing team
  • Direct the hiring, training, and performance evaluations of the marketing team and oversee their daily activities.
  • Delegate marketing activities/tasks to the marketing supervisors, i.e. projects, assignments, presentations, proposals, etc. that are due.
2. Data, Budget/ Finance management

  • Evaluate the financial aspects of product development, i.e. budgets, expenditures, research.
  • Measures the percentage of data entries that are correct and free of errors
  • Compile and submit marketing budgets to senior management for approval.
  • Measures the time taken to update and process data.
  • Develop budgets for brand and maintain costs.
  • Collate quotes, negotiate with and manage all marketing suppliers/vendors in line with budget and overall company requirements.
  • Supervise cost effective allocation of company resources.
  • Average time taken to retrieve data when needed.
3. Research and industry knowledge

  • Track consumer and market insights by reviewing metrics such as sales volumes, market share, profit projections, pricing and distribution, by conducting consumer research.
  • Initiate market research studies and analyse their findings.
  • Research and report on market opportunities.
4. Product management

  • Analyse sales data to update brand portfolios, determine new products and delete/remove underperforming products.
  • Coordinate and manage content management and information sharing among departments, division and external customers and divisions where needed.
  • Manage external marketing partners such as suppliers, advertising agencies, digital marketing firms and production companies.Compile lists, describing product/service offerings, where applicable.
5. Brand management
  • Develop and execute brand management plans responsible for the corporate identity.
  • Oversee the brand content and ensure consistency.
  • Develop brand standards and usage guidelines.
  • Plan, develop and implement marketing efforts for a particular brand/product.
  • Manage and enhance the company’s brand and reputation.
  • Approve marketing artwork.
  • Identify brand improvements areas.
  • Develop and execute brand management plans.
  • Consult with the graphic designers on brand specifications such as design, colour and packaging.
  • Steer profitable sales, brand growth and loyalty for a number of business areas.
6.Digital Marketing

  • Maintain digital marketing presence and continuously manage all digital marketing outlets. E.g Facebook, Twitter
  • Show awareness and utilise Digital / Public Relation platforms.
7. Reporting and communication

  • Manage all marketing related activities within Specified Brand (eg. Titan Electrical, The Local Farmer and Infinity Brands).
  • Manage all marketing related communication to brand manager.
  • Write reports, specifications, and creative briefs.
  • Provide internal communication/marketing support, key insights and marketing security to the sales and marketing teams within the business.
8. Effective teamwork and self-management

  • Follow any lawful and reasonable instruction from the CEO and COO
  • Consistently manage own priorities to achieve all deliverables
  • Act as part of the team and always assist other members of the team to achieve common goals
  • Consistently live and be an example of the Company values
  • Clarity in judgment
  • Critical Thinking
  • Communication Skills
  • Problem Solving



Requirements

● Proven experience as a Marketing Manager or similar role

● Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

● Solid understanding of market research and data analysis methods

● Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

● Understanding of different business disciplines (IT, finance etc.)

● Proficient in MS Office and business software (e.g. CRM)

● A leader with both creative and analytical capabilities

● Outstanding communication (written and verbal) and interpersonal abilities



Benefits

  • Medical Aid
  • Provident Fund
  • Remote

Seniority level
  • Seniority level Executive
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Advertising Services

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Chief Marketing Officer

Johannesburg, Gauteng ExecutivePlacements.com - The JOB Portal

Posted 13 days ago

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3 days ago Be among the first 25 applicants

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Join Us: Chief Marketing Officer (CMO) Opportunity

Industry: Higher Education | EdTech

Location: Johannesburg

Are you a

Recruiter:

Dananda Talent

Job Ref:

JHB000524/Nonhl

Date posted:

Tuesday, June 24, 2025

Location:

Johannesburg, South Africa

Salary:

900,000 Annually

SUMMARY:

Join Us: Chief Marketing Officer (CMO) Opportunity

Industry: Higher Education | EdTech

Location: Johannesburg

Are you a performance-driven marketing leader who thrives in fast-paced, entrepreneurial environments? Do you believe that marketing must drive sales , not just awareness? Are you passionate about transforming lives through education on a global scale?

A leading international business school is looking for a strategic yet hands-on CMO to lead its global marketing operations across South Africa, India, and emerging African markets .

Responsibilities

  • Own and drive the global marketing strategy, with a strong focus on digital ROI, lead generation, and revenue growth.
  • Align marketing with sales, business development, and academic teams to ensure impactful campaigns that convert leads into customers.
  • Oversee high-budget digital marketing campaigns across Google, Meta, LinkedIn, and more ensuring top-notch performance.
  • Manage regional marketing teams, while tailoring strategies for local market needs and behaviours.
  • Build a high-performance, data-driven marketing culture that balances brand storytelling with commercial results.

Minimum Qualifications

  • Educational Background: A graduate qualification in Marketing, with a preference for a Master’s degree or MBA.

Experience Requirements:

  • 10+ years in senior marketing roles, ideally in education, EdTech industries
  • Deep expertise in digital marketing, paid media, SEO, CRM, and marketing automation.
  • Strong commercial acumen, you speak the language of CAC, CPL, LTV, ROI.
  • Experience marketing in multi-country environments especially in South Africa, India, and other African markets.
  • Visionary leadership combined with the ability to roll up your sleeves.

POSITION INFO:



Seniority level
  • Seniority level Executive
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Advertising Services

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Chief Marketing Officer

Johannesburg, Gauteng ExecutivePlacements.com - The JOB Portal

Posted 13 days ago

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SUMMARY:

Chief Marketing Officer (CMO is a senior strategic leadership role responsible for developing and executing a comprehensive marketing and public relations (PR) strategy. This role drives growth, brand equity, and market positioning, encompassing oversight of digital marketing, communications, and PR. The CMO will lead a high-performing marketing team to build a strong brand presence in the higher education sector, aligning all efforts with overarching business objectives.

Recruiter:

Dananda Talent

Job Ref:

JHB000528/Evely

Date posted:

Wednesday, June 25, 2025

Location:

Johannesburg, South Africa

Salary:

Monthly

SUMMARY:

Chief Marketing Officer (CMO is a senior strategic leadership role responsible for developing and executing a comprehensive marketing and public relations (PR) strategy. This role drives growth, brand equity, and market positioning, encompassing oversight of digital marketing, communications, and PR. The CMO will lead a high-performing marketing team to build a strong brand presence in the higher education sector, aligning all efforts with overarching business objectives.

POSITION INFO:

Key Responsibilities

  • Operating and Financial Results
    • Drive marketing performance, enhancing brand sentiment, alumni engagement, and public reputation.
    • Lead corporate communications and PR to manage reputation, including media relations, brand positioning, and public sentiment monitoring.
    • Develop and implement PR initiatives such as press releases, media outreach, and crisis communication to strengthen brand visibility and trust.
  • Management
    • Oversee budget and resource allocation, ensuring alignment with strategic priorities.
    • Set and monitor strategic KPIs across marketing and PR, evaluating impact and adjusting strategies as needed.
    • Direct cross-functional collaboration, aligning PR and communication efforts with marketing, sales, and product teams to ensure consistent messaging.
    • Drive innovation in communications and PR, adapting strategies to respond to shifts in the media landscape and proactively managing reputation.
  • Leading a High-Performing Marketing and PR Team
    • Develop and implement a cohesive marketing and PR strategy to support growth, focusing on sustainable brand health and loyalty.
    • Manage talent acquisition, training, and performance management within the marketing and PR teams.
    • Foster a culture of creativity and responsiveness, equipping the team to handle media inquiries, brand campaigns, and internal communications effectively.
  • Stakeholder Engagement and Communications
    • Build and maintain relationships with internal and external stakeholders, including media, alumni, industry bodies, and government agencies.
    • Guide internal communications strategies to ensure alignment with brand values and keep employees informed of key initiatives.
    • Act as a spokesperson and brand ambassador as needed, representing at events and in media interactions.
Minimum Qualifications

  • Educational Background: A graduate qualification in Marketing, with a preference for a

Masterâs degree or MBA.

  • Experience Requirements:
    • 10+ years in marketing management, ideally within the Professional Services, Services, or Higher Education sectors.
    • At least 5 years of experience specifically in Communications and Public Relations, with a proven record in managing brand reputation and media relationships.
    • Expertise in managing an integrated marketing team that collaborates closely with Sales, Product Development, and PR functions.


Seniority level
  • Seniority level Executive
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Advertising Services

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Chief Marketing Officer

Iqtalent

Posted 13 days ago

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About Us

Monkey Tilt is building a gaming platform that will house all speculation, with everything from traditional sports betting and casino games to poker to crypto perpetuals to prediction markets to collectibles and more. And wrapped around this platform is a lifestyle brand that embraces the fact that life is a gamble, and that is awesome.

The company is financed by top-tier institutional investors, closing $21 million last year and preparing to announce a much larger series A financing closing soon. We are led by a CEO and leadership team brimming with youth, energy, and extensive experience in online gaming, crypto trading, culture and design. Tyga, the iconic hip hop artist and fashion icon, recently joined the company as its Creative Director and the team is routinely welcoming entertainment giants and cultural icons to its roster.

Unlike other competitors that focus on a sportsbook, casino, poker or a hybrid of those 3, MonkeyTilt aspires to bring together many more verticals in gambling and speculation all unified by a single, multi-currency wallet and a best-in-class rewards system. Moreover, many brands and concepts will spin off of MonkeyTilt but continue to be a part of our interconnected ecosystem, including our soon-to-launch fashion label, Tilt Club Collection; our podcast, the Fully Tilted Pod; and other yet to be released media assets.

Online casinos have not evolved over the last 25 years. And to think that in the next 25 years, they will live in isolation as they do now is foolhardy. Speculation is a lifestyle that can be exercised through many outlets, and we plan to be the central point of distribution for as many of those as you can imagine. And we want to deliver that in a fresh and unique way.

We are excited to work together to build the platform of the future. Welcome to the team.

Role Overview:

We are seeking a dynamic and visionary Chief Marketing Officer (CMO) to lead marketing efforts. As a key member of our executive team, the CMO will be responsible for developing and executing a comprehensive marketing strategy that drives growth in our competitive services markets.

Key Responsibilities

  • Strategic Leadership: Develop and implement a robust marketing strategy that encompasses brand management, digital marketing, user acquisition, and retention.
  • Market Analysis: Conduct thorough market research to understand industry trends, customer behavior, and competitive landscape.
  • Brand Development: Build and maintain a strong, consistent brand identity that resonates with our target audience.
  • Digital Marketing Expertise: Oversee digital marketing efforts including CRM, SEO, SEM, social media, content marketing, and influencer partnerships.
  • Performance Metrics: Utilize data-driven approaches to track, analyze, and optimize marketing performance.
  • Team Management: Lead and inspire a marketing team, fostering a culture of creativity, innovation, and excellence.
  • Stakeholder Engagement: Collaborate with internal teams and external partners to ensure cohesive brand messaging and strategic alignment.
  • Budget Management: Efficiently manage the marketing budget, ensuring maximum ROI.

Qualifications

  • 5+ years managing marketing programs across SEM, SEO, Email, SMS, Social, analytics and more.
  • Proven past experience as a CMO, SVP, or VP of Marketing managing a team of 5 or more, with a preference for servicing the gaming industry.
  • A pro at developing marketing strategy and GTM plans; has a “roll up my sleeves” style to dig in and execute alongside the team.
  • Ability to develop a marketing mix across channels to optimize for ROI, CAC, and LTV.
  • Experience setting and tracking marketing KPIs and marketing dashboards across every marketing channel to track performance, CAC, LTV etc.
  • Experience managing a content team of copywriters and maintaining a content calendar.
  • Strong understanding of paid media and PPC campaigns, including how to optimize for ROAS.
  • Has managed an annual marketing budget of $2 million or more.
  • Has managed a martech stack, and conducted vendor negotiations.
  • Understands how various social networks fit into a social strategy.
  • Exceptional leadership skills with the ability to inspire and motivate a team.
  • Excellent creative, analytical and problem-solving abilities.
  • Outstanding communication and interpersonal skills.

Not Required, but Preferred

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
  • Preference for European timezone.

What We Offer:

  • The chance to make an immediate impact at a global gaming enterprise that is scaling quickly.
  • A culture that values tenacity, adaptability, curiosity & accountability.
  • Competitive compensation and benefits reflective of your experience and skills.
  • Guaranteed 1 month bonus after 12 months of service, as well as performance based bonuses.

We are looking for individuals who:

  • Are proactive go-getters.
  • Are performance-driven and results-oriented.
  • Thrive in a fast-paced, ever-evolving environment.
  • Take constructive criticism without filling buckets with tears.
  • Have a background or keen interest in the gaming industry.
  • Are not afraid to put in the work for big rewards.

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Chief Marketing Officer

Orbit Talent Solutions

Posted 13 days ago

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Job Title: Chief Marketing Officer (CMO)

Location: Remote

Company: Primal Queen

Salary Range: $150,000–$00,000 per year, with performance-based bonuses up to 100,000

Employment Type: Full-time, W2

About Primal Queen:

Primal Queen is a rapidly growing, innovative women’s wellness brand focused on hormone balance, energy-boosting supplements, and overall health. As we continue to scale, we’re looking for a Chief Marketing Officer (CMO) to drive our marketing strategy, lead our creative efforts, and manage the team that’s taking Primal Queen to the next level.

Position Overview:

The Chief Marketing Officer (CMO) will be responsible for overseeing all marketing activities, ensuring seamless collaboration across internal teams and external agencies. You’ll be a strategic leader, reporting directly to the founders, and will be instrumental in driving growth through creative direction, paid media strategies, influencer marketing, and continuous optimization of performance channels.

Key Responsibilities:

  • Lead Ad Creative Department: Oversee the creation of new ad angles, concepts, and creative assets in collaboration with creative agencies, internal video editors, and UGC creators.
  • Optimize Paid Media: Focus on paid media strategy across Meta (Facebook & Instagram), Google, and TikTok, working closely with media buying contractors to maximize ROI.
  • CVR Optimization: Lead conversion rate optimization efforts in collaboration with our CRO agency, web development, and landing page designers.
  • Influencer Marketing: Oversee influencer campaigns and seeding strategies to increase brand visibility and engagement.
  • Strategy & Execution: Develop new marketing initiatives to support aggressive growth targets, including A/B testing, media buying strategies, and identifying new audience segments.
  • Collaboration: Work with our performance and brand teams, agencies, and contractors to ensure smooth execution of marketing strategies.
  • Market & Competitor Analysis: Regularly monitor market trends, consumer behavior, and competitor strategies to keep Primal Queen ahead of industry benchmarks.
  • Team Management: Oversee key team members, including media buyers, ad creative agencies, influencers, and agencies for email/SMS marketing. Manage these relationships to ensure consistent performance and growth.

Qualifications:

  • Proven track record in eCommerce marketing and scaling brands.
  • Extensive experience in ad creatives, media buying, email/SMS marketing, and influencer marketing.
  • Strong understanding of paid media strategy, particularly with Meta, Google, and TikTok.
  • Experience with conversion rate optimization (CRO) and data-driven decision-making.
  • Demonstrated success in team leadership and managing diverse marketing functions, both in-house and with external agencies.
  • Ability to work collaboratively in a fast-paced, results-driven environment.
  • A creative visionary with the ability to think strategically and execute operationally.
  • Bonus: Experience building in-house marketing teams as the company continues to grow.

What We Offer:

  • Competitive base salary with a potential performance bonus structure (up to $100,000 based on net profit and acquisition efficiency).
  • A fully remote, flexible work environment.
  • Opportunity to drive meaningful impact in a rapidly growing company and work closely with a passionate leadership team.
  • The chance to shape the future of a brand dedicated to wellness and empowering women.
Seniority level
  • Seniority level Executive
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Staffing and Recruiting

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City of Cape Town, Western Cape, South Africa 1 day ago

Head of Marketing, IgniteTech (Remote) - $200 000/year USD

Johannesburg, Gauteng, South Africa 100.00- 100.00 2 days ago

Executive Assistant to Chief Executive Officer

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Store Marketing Officer

Cape Town, Western Cape Principal Class Placements I PRCP

Posted 7 days ago

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Job Description

We are looking for a Local Store Marketing Officer with a strong background (5 years) in the restaurant or retail industry, together with 2 years SME Marketing experience.

This position will see the Marketing Officer leading, promoting and supporting the groups Local Store Marketing.

Duties will include:

  • Connecting with key business executives and stakeholders
  • Create specialized marketing plans to support Company goals and targets
  • Operating as the lead point of contact for all matters pertaining to Local Store Marketing
  • Maintain strong relationships with suppliers, clients and stakeholders
  • Manage and execute approved marketing campaigns
  • Present new marketing / LSM opportunities to Line Manager
  • Liaise with all stakeholders on marketing plans and document campaigns and give reports to Manager
  • 2 Years Marketing experience of SME
  • 5 Years experience in Retail or quick service restaurant industry
  • Strong communication & interpersonal skills with the ability to liaise easily with people on all levels
  • Marketing or Business-related Diploma or Degree
  • Excellent skills in presentation building and presenting
  • Strong networking skills with the ability to build relationships with stakeholders quickly
  • Strong team player who is results orientated and able to achieve set goals

Is the above you? Apply today!

We look forward to receiving your application.

Required Skills:

Team Player SME Retail Campaigns Interpersonal Skills Networking Suppliers Marketing Business Communication

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Chief Marketing Officer

Lula

Posted 13 days ago

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Job Description

Job title: Head of Marketing

Reporting to: Chief Growth Officer

Location: Cape Town (Hybrid)

OVERALL PURPOSE

We’re looking for an experienced and dynamic Head of Marketing to lead our brand, performance and product initiatives. The role requires a strategic, collaborative and hands-on leader who can effectively work with others to craft and execute marketing strategies that drive awareness, consideration, and conversion while aligning with our core brand values.

You will play a pivotal role in shaping Lula’s market positioning and ensuring our products resonate deeply with SMEs. By leveraging your expertise, you’ll help us amplify our impact, fostering meaningful connections with South African Business Owners.

As the Head of Marketing Specialist at Lula, your role will involve: Brand Marketing
  • Develop and execute brand strategies that position Lula as the leading fintech partner for SMEs.
  • Ensure brand consistency across all customer touchpoints and communication channels.
  • Lead initiatives that build brand awareness, trust, and long-term affinity.
Performance Marketing
  • Own and execute Lula’s performance marketing strategy across paid channels, including channels such as Google, Meta, and LinkedIn.
  • Develop and optimise CRM strategies across email, push notifications, and other direct channels.
  • Manage the performance marketing budget and forecasting to drive efficient and scalable growth.
Product Marketing
  • Lead go-to-market strategies for new product launches, ensuring alignment with customer needs and business priorities.
  • Partner with product teams to define messaging, positioning, and value propositions.
  • Drive product adoption and retention through targeted, insight-led campaigns.
Content Marketing & Community Management
  • Develop content strategies that inform, inspire, and engage Lula’s core audiences.
  • Oversee the creation and distribution of high-quality content across blogs, social media, email, and owned channels.
  • Use storytelling to clearly articulate Lula’s value proposition and mission.
Strategy & Insights
  • Use customer insights, market research, and performance data to shape strategy and campaigns.
  • Track, measure, and report on key marketing metrics—driving continuous optimisation.
  • Build data-driven marketing plans to deliver against KPIs across awareness, consideration, and conversion.
Leadership
  • Build, lead, and mentor a high-performing, multidisciplinary marketing team.
  • Foster strong collaboration across product, sales, customer success, and leadership teams.
  • Champion a culture of creativity, accountability, and continuous learning.
THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR
  • Grade 12 achieved
  • Degree in relevant field would be highly advantageous
  • Proven experience (7+ years) in marketing, with a strong focus on brand, performance, content, and product marketing.
  • Experience working in the SME or finance space is highly desirable.
  • Experience and knowledge in the use of martech tools (Segment, Iterable, etc.).
  • Experience in attribution tracking and modelling.
  • Track record of creating high-impact strategies that drive awareness, consideration, and conversion.
  • Strong analytical capability with a data-driven approach to decision-making.
  • Excellent leadership and team-building abilities.
  • Superior communication skills, with an aptitude for storytelling and persuasive messaging.
THE COMPETENCIES WE’RE AFTER
  • Creative mindset and ability to effectively execute on ideas
  • Confident communicator who can persuade and inspire others across various communication channels
  • Resilience and the ability to face and overcome challenges within a fast paced and growing organisation
  • Critical thinking and the ability to challenge the status quo
  • Team player who collaborates effectively with others across the organisation, at all levels, to solve problems effectively
  • Self motivation and the ability to operate independently and take initiative without being asked to

Please note that all appointments are subject to our background checking process, which may include Credit, Criminal and any other job inherent checks.

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