34 Marketing Intelligence jobs in South Africa

Job Title: Marketing Intelligence Specialist

Location: Cape Town (On-site) Type: Full-Time Start Date: ASAP Salary: R24000 per month (excluding benefits)

Why Apply?

This is a fantastic opportunity for a data-savvy marketing professional to join a leading media organisation where your insights will directly influence strategic sales decisions and drive commercial outcomes. If you thrive on research , trend analysis , and supporting high-impact teams with data-led presentations, this role is for you.

About the Company

Our client is a dynamic broadcast media company that reaches millions of viewers across multiple platforms. With a collaborative culture and forward-thinking mindset, the organisation equips its teams with data, tools, and resources to remain at the forefront of audience engagement , advertising sales , and market research . As a Marketing Intelligence Specialist , you'll be central to this vision, supporting strategic goals with actionable insights.

About the Role

The Marketing Intelligence Specialist plays a critical role in providing the Sales Team with timely, accurate market intelligence on audience behaviour , viewer trends , and competitor activity . You'll contribute to go-to-market strategies , drive client retention , and help identify revenue opportunities through detailed reporting and analysis.

Key Responsibilities

• Conduct in-depth market and media research using industry tools (Telmar, Nielsen, BRC)

• Analyse viewer behaviour, audience demographics, and content performance

• Track and communicate cost-per-point (CPP) fluctuations and post-campaign performance

• Support the Sales Team with data-driven go-to-market presentations and insight

• Prepare regular reports and internal presentations for senior leadership

• Attend client and agency meetings to offer research-backed consultation

• Upskill sales teams on media trends, tools, and competitor strategies

• Represent the company at industry events and forums (e.g., BRC, Telmar briefings)

• Identify emerging trends to inform sales strategies and maximise revenue potential

Requirements

• Matric certificate (National Senior Certificate) – essential

• Diploma in Marketing, Research, Media, or Communications – recommended

• Minimum 3 years' experience in media research and/or planning

• Proficient in Microsoft Office Suite, with exposure to Telmar and Arianna tools

• Excellent command of English (written and verbal)

Key Attributes & Competencies

• Strong attention to detail and accuracy in data analysis

• Effective planning and organisational skills

• Confident presentation and communication abilities

• Ability to perform under pressure and meet tight deadlines

• Collaborative, professional, and committed to continuous learning

• Knowledge of audience trends, competitive positioning, and advertising metrics

Benefits

• Opportunity to work in a high-impact role supporting strategic business decisions

• Exposure to industry-leading tools and national media platforms

• Growth and development in a respected, future-forward organisation

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The Role The Marketing Intelligence Consultant will be responsible for growing key client relationships (in collaboration with Incubeta client teams), developing their marketing intelligence maturity, and positioning their data & analytics expertise to increase the understanding of the value of our solutions & Incubeta's reputation internally and externally. The Marketing Intelligence Consultant will evolve their mindset from a business planning perspective to a business strategy perspective. They are able to track how Incubeta's Marketing Intelligence proposition helps clients attract, convert & delight their target customers. They can leverage their data & analytics experience to provide recommendations to help their clients remain competitive. They will review their clients' marketing intelligence journey in order to confirm challenges to overcome & opportunities to capitalise on to help them achieve their business goals. They will mentor junior client facing personnel and support them with best practices when building client relationships. Key Responsibilities KPI & Performance Management Achieve GP targets, depicting year-on-year growth. Receive positive client feedback in scorecard surveys. Receive positive client feedback in post-project reviews. Demonstrates impact on client marketing intelligence maturity, through measurement of upsell and cross-sell % into assigned clients, and success stories from partnerships. Expertise & Solution Development Demonstrates wider understanding of data and analytics on marketing in order to build rapport and get buy-in from clients. Leverages data analysis & visualisations to surface actionable marketing insights, which are used to build a compelling marketing intelligence narrative for clients. Advocates for the use of cutting-edge solutions & competitive technologies - such as machine learning - to help clients' business performance. Recommends new analytics & data solutions to clients where gaps exist, and champions adoption within Incubeta if scalable. Demonstrates understanding of client marketing teams' planning, operations and processes, measured through the adoption of their marketing intelligence recommendations. Demonstrates marketing intelligence knowledge, and understanding of client challenges, through creation of blog posts, case studies & industry thought pieces. Proactively engages with updates across data, analytics, and the digital marketing sector, and successfully communicates relevant insights with the team and clients. Take time for research and development - stay up to date with the latest technologies, techniques and methods to inform our marketing intelligence narrative. Effectively communicates value of solutions to clients using knowledge of data, analytics, and industry updates. Delivery Improvement Proposes, implements and/or contributes to ceremonies to maintain ongoing key client relationships (eg. regular performance reviews, roadmap meetings, business reviews), collaborating with other Incubeta client servicing teams as appropriate. Leverages best practices & frameworks (e.g. SCQA) to communicate recommendations to clients, with evidence to back up our proposals. Starts using tools & analysis techniques (e.g. SWOT) to understand their clients' organisations in more depth, and tailors their approach on the resulting insights. Confidently sets objectives on engagements with clients, and ensures they are met when defining short and long term client strategies, and delivering work. Keeps client objectives, customers and target audiences front of mind when consulting & providing recommendations. Manages client projects efficiently when leading on them: understanding the scope and success criteria of the project, following correct procedures to ensure consistency in delivery & communication. Consistently updates external and internal stakeholders on roadmap updates, milestones, and potential risks - conveying the value of Incubeta marketing intelligence solutions throughout. Triages, promptly responds and understands client inquiries, and can brief in other resources to help resolve challenges & delight clients. Independently delivers analytics and data solutions, leveraging best practices and scalable methods to provide impactful results. Actively gathers and incorporates feedback to improve delivery. Can review and improve quality of project documentation & deliverables where needed. Client Engagement & Growth Cultivates strong and lasting relationships with clients through ownership of communication, and demonstrates understanding of their needs, expectations & goals, as measured through feedback. Ensures that all assigned high tier clients have a roadmap that outlines the strategic direction & advancement of marketing intelligence maturity through analytics & data solutions, by understanding their challenges & business objectives. Builds value propositions of analytics and data solutions, and can fit marketing intelligence into wider narrative of Incubeta impact on clients with evidence. Provides impactful contributions to pitches, new business opportunities and upselling - creating assets, presenting expertise & storytelling our vision where needed. Utilises their creativity and storytelling skills to present insights to clients and generate new opportunities. Owns their high tier clients, proactively providing recommendations & solutions to them - co-ordinating priorities where relevant. Successfully upsells additional solutions, in line with clients' objectives through understanding and knowledge of Incubeta offering. Performs analysis & communicates data led insights, which are used to inform clients about their overall business, to support them in their marketing & budgeting decisions. Demonstrates ownership of client communication with both internal & external stakeholders to achieve client objectives. Presents technical information to non-technical stakeholders clearly and confidently. Can lead business workshops with cross-functional client teams and ensure the resulting deliverables meet clients' expectations, working with Incubeta client teams as required. Engages audiences through effective presentations. Leadership & Collaboration Fosters strong relationships with Incubeta teams across EMEA through mutual collaboration and feedback. Manages MI consultancy personnel in their market. Provides mentoring & coaching to support their development, oversees their outputs and act as escalation where required. Creates a performance-first culture in their team: rewarding innovation and technical excellence, and inspiring market-leading work. Develop & progress direct reports through feedback, direction & leadership. Support in the creation of L&D materials to help establish consistency in knowledge & storytelling. Qualifications and Skills 7+ years of experience in digital analytics, consultancy, or client management, with a proven track record of delivering impactful data insights and projects. Demonstrable impact of measurement & data solutions Proven experience working in digital analytics & data, with proficiency in:Web analytics platforms (inc. GA4) Tag management systems (inc. GTM) Data warehouses (inc. Big Query) Data visualisation tools (inc. Looker Studio) Cloud solutions (inc. GCP) Analysis Modelling Strong client relationship management skills with an emphasis on client satisfaction and business growth. Knowledge of industry trends and the ability to apply this knowledge to client solutions. Deep understanding of media & customer lifecycle. Expertise in how to measure, target and optimise audience strategy. Incubeta Company Values: Earn Trust : Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues Help Others Succeed : Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team. Dare to Lead : Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven. Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Process: If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled. Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful. Join us at Incubeta to shape the future of digital marketing! #J-18808-Ljbffr

Job Title: Marketing Intelligence Specialist Location: Cape Town (On-site) Type: Full-Time Start Date: ASAP Salary: R24000 per month (excluding benefits) Why Apply? This is a fantastic opportunity for a data-savvy marketing professional to join a leading media organisation where your insights will directly influence strategic sales decisions and drive commercial outcomes. If you thrive on research , trend analysis , and supporting high-impact teams with data-led presentations, this role is for you. About the Company Our client is a dynamic broadcast media company that reaches millions of viewers across multiple platforms. With a collaborative culture and forward-thinking mindset, the organisation equips its teams with data, tools, and resources to remain at the forefront of audience engagement , advertising sales , and market research. As a Marketing Intelligence Specialist , you'll be central to this vision, supporting strategic goals with actionable insights. About the Role The Marketing Intelligence Specialist plays a critical role in providing the Sales Team with timely, accurate market intelligence on audience behaviour , viewer trends , and competitor activity. You'll contribute to go-to-market strategies , drive client retention , and help identify revenue opportunities through detailed reporting and analysis. Key Responsibilities Conduct in-depth market and media research using industry tools (Telmar, Nielsen, BRC) Analyse viewer behaviour, audience demographics, and content performance Track and communicate cost-per-point (CPP) fluctuations and post-campaign performance Support the Sales Team with data-driven go-to-market presentations and insight Prepare regular reports and internal presentations for senior leadership Attend client and agency meetings to offer research-backed consultation Upskill sales teams on media trends, tools, and competitor strategies Represent the company at industry events and forums (e.g., BRC, Telmar briefings) Identify emerging trends to inform sales strategies and maximise revenue potential Requirements Matric certificate (National Senior Certificate) – essential Diploma in Marketing, Research, Media, or Communications – recommended Minimum 3 years' experience in media research and/or planning Proficient in Microsoft Office Suite, with exposure to Telmar and Arianna tools Excellent command of English (written and verbal) Key Attributes & Competencies Strong attention to detail and accuracy in data analysis Effective planning and organisational skills Confident presentation and communication abilities Ability to perform under pressure and meet tight deadlines Collaborative, professional, and committed to continuous learning Knowledge of audience trends, competitive positioning, and advertising metrics Benefits Opportunity to work in a high-impact role supporting strategic business decisions Exposure to industry-leading tools and national media platforms Growth and development in a respected, future-forward organisation #J-18808-Ljbffr

Business Segment: Business & Commercial Banking

Location: ZA, GP, Johannesburg, Baker Street 30

To unlock revenue & efficiency opportunities through effective data management & analysis, turning large and complex data sets into clear and actionable insights, streamlining reporting, and developing clearer ways of visualizing the most important metrics and trends. The role requires proactively seeking fresh insights and opportunities, as well as developing and managing governance around data collection, data management & reporting for the digital marketing function as it relates to, but is not limited to, Digital, Social & Ecommerce.

Qualifications

Experience Required

Integrated Marketing - Digital Marketing
Brand & Marketing
5-7 years
Advanced in-depth knowledge of marketing technology. Required to be digitally savvy, especially regarding digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.

The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in-country according to global trends. Understanding key target audiences to make key strategic recommendations.

Additional Information

• Developing Strategies
• Directing People
• Empowering Individuals
• Analysing and Interpreting Information
• Compliance
• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management
• Stakeholder Management

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Business Segment: Business & Commercial Banking Location: ZA, GP, Johannesburg, Baker Street 30 To unlock revenue & efficiency opportunities through effective data management & analysis, turning large and complex data sets into clear and actionable insights, streamlining reporting, and developing clearer ways of visualizing the most important metrics and trends. The role requires proactively seeking fresh insights and opportunities, as well as developing and managing governance around data collection, data management & reporting for the digital marketing function as it relates to, but is not limited to, Digital, Social & Ecommerce. Qualifications Experience Required Integrated Marketing - Digital Marketing Brand & Marketing5-7 yearsAdvanced in-depth knowledge of marketing technology. Required to be digitally savvy, especially regarding digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system. The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in-country according to global trends. Understanding key target audiences to make key strategic recommendations. Additional Information Developing Strategies Directing People Empowering Individuals Analysing and Interpreting Information Compliance Data Driven Digital Marketing Digital Analytics and Reporting Measuring Marketing and Communication Platform Management Stakeholder Management #J-18808-Ljbffr

This is a REMOTE- based role: Our client in the Wellness space, seeks a strong digital and creative person to Head up their Digital Marketing. and drive marketing efforts from within their business. Someone who can take ownership, analyse what’s working, and execute what’s next!

Requirements:

• 5+ years of experience in digital marketing with strong expertise in:
  • Meta Business Suite
  • Google Analytics 4 (GA4) and performance dashboards
  • SEO strategy and implementation
• Strong analytical mindset; confident interpreting data and turning it into actionable insight.
• Strategic thinker with a hands-on attitude and entrepreneurial spirit.
• Proven experience working independently in a fast-paced, high-growth environment.
• Bonus: Experience with wellness, eCommerce, or health-

Key Responsibilities:
You’ll lead all aspects of digital marketing execution - paid ads, analytics, SEO, and reporting—while working closely with the founders to align marketing strategy with business goals. You’ll be the digital expert inside the business, expected to own campaign performance end-to-end while bringing an analytical, strategic and entrepreneurial mindset to the role.

How to apply:

1. Follow the link to our jobseeker’s page -
2. Search for the job title.
3. Click apply to submit your CV.

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Requirements:

• 5+ years of experience in digital marketing with strong expertise in:
  • Meta Business Suite
  • Google Analytics 4 (GA4) and performance dashboards
  • SEO strategy and implementation
• Strong analytical mindset; confident interpreting data and turning it into actionable insight.
• Strategic thinker with a hands-on attitude and entrepreneurial spirit.
• Proven experience working independently in a fast-paced, high-growth environment.
• Bonus: Experience with wellness, eCommerce, or health-

Key Responsibilities:
Youll lead all aspects of digital marketing execution - paid ads, analytics, SEO, and reportingwhile working closely with the founders to align marketing strategy with business goals. Youll be the digital expert inside the business, expected to own campaign performance end-to-end while bringing an analytical, strategic and entrepreneurial mindset to the role.

How to apply:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal and Fanatics, visit .

Your Role at Impact

We're seeking a detail-oriented and proactive Market Research Assistant to join our marketing research team. This role is perfect for someone who wants to dive deep into market research while supporting critical business insights that drive strategic decisions. You'll work closely with our Senior Market Research & Analytics Manager and Director of Content to coordinate projects, analyze data, and help bring research findings to life for internal and external stakeholders.

What You’ll Do Research Project Support

• Coordinate research project logistics, including vendor communications and participant incentive programs
• Organize and maintain research archives for easy access and knowledge sharing
• Support survey development from design through testing and launch
• Draft benchmark research reports using established templates and formats
• Assist with research report promotion by preparing key insights and supporting materials

Data Analysis & Reporting

• Prepare data for analysis
• Perform basic statistical analysis
• Create presentations and reports from research findings
• Collaborate with internal teams to enhance data visualization and reporting

What You Have

• Survey tools: Experience with survey platforms like SurveyMonkey or Qualtrics, including implementing survey logic (skip, branching, quotas) and performing QA testing.
• Data skills: Expertise in Excel or Google Sheets for cleaning and structuring raw data, using pivot tables, charts, and formulas to identify key insights.
• Presentation tools: Strong skills in PowerPoint, Google Slides, or similar for creating reports and decks
• Research fundamentals: Understanding of effective survey design, principles of question construction, and data collection methodologies
• Communication: Strong written and verbal skills for clear reporting and team collaboration
• Organization: Excellent time management with ability to handle multiple projects
• Detail-oriented: Careful approach to data accuracy and quality control
• Hybrid : The ability to work at our Cape Town office 1-2 times per week with the line manager.

Nice to Have

• Experience with project management tools (e.g., Asana, Jira)
• Data visualization skills (can be learned on the job)
• Quantitative reasoning and advanced analytical capabilities
• Market research certifications or specialized coursework
• Unlimited PTO policy
• Take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
• Training & Development
• Learning the advanced partnership automation products
• Medical Aid and Provident Fund
• Group schemes with Discovery & Bonitas for medical aid
• Group scheme with 10X provident fund
• Stock Options

impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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Market Research & Lead Qualification Specialist

POSITION INFO : Company Overview :

We are a South African energy solutions provider specializing in sustainable, bespoke energy solutions for commercial, industrial, and agricultural sectors. The company focuses on optimizing energy efficiency, reducing carbon emissions, and decreasing reliance on the national grid, thereby enhancing profitability and sustainability for its clients.

Key Product Solutions :

• Consulting, Advisory, and Business Development : The company offers comprehensive services to optimize energy consumption, including energy audits, assessments, and feasibility studies.
• Engineered Solar Solutions : The company designs and implements tailored Solar Photovoltaic (PV) and Battery Energy Storage Systems (BESS) to meet specific client needs, promoting the use of low-cost, clean power to stabilize energy demands and enhance sustainability.
• Energy Management Metering and Utilities : The company provides data-driven insights to help clients reduce energy consumption and costs through smart metering and monitoring services.
• Power Purchase Agreements and Incentive Funding : The company assists clients in maximizing tax benefits and making smart energy investments through structured agreements and funding options.
• Operations and Maintenance : The company ensures the longevity and efficiency of energy systems through proactive maintenance and 24 / 7 system monitoring.

Job Title :

Market Research & Lead Qualification Specialist

Also known as : Sales Research Analyst, Business Development Researcher, or Sales Enablement Researcher)

Job Description :

The Market Research & Lead Qualification Specialist plays a crucial role in supporting the business development team by identifying and qualifying high-potential B2B opportunities. This individual conducts in-depth market research and needs analyses to pinpoint ideal prospects and uncover insights that support a targeted sales approach. Once a lead is vetted and demonstrates clear alignment with the company’s offering, it is passed as a warm lead to the Business Development Manager for further engagement and closing.

Key Responsibilities :

• Conduct market and industry research to identify potential B2B opportunities aligned with the company’s services or products.
• Perform detailed needs analyses on prospective clients using tools such as LinkedIn, CRM systems, market databases, and web analytics.
• Gather and analyse relevant data to determine the quality and viability of leads.
• Profile and segment potential clients based on industry, size, needs, and buying behavior.
• Maintain accurate and updated records of research and lead insights in CRM or lead management systems.
• Collaborate closely with Business Development Managers to understand ideal client profiles and strategic goals.
• Generate and qualify warm leads, ensuring they meet defined criteria before handover.
• Provide insights and recommendations to help refine targeting and outreach strategies.
• Track the effectiveness of lead generation efforts and optimize research methods accordingly.

Requirements & Experience :

• Bachelor’s degree in Marketing, Business, Research, or related field. (Nice to have)
• 2–4 years of experience in a research, sales support, or business development role (preferably B2B).
• Strong analytical and critical thinking skills; ability to synthesize large volumes of information.
• Proficient with research tools such as LinkedIn Sales Navigator, CRM systems (e.g., Salesforce, HubSpot), and market research databases. (Nice to have)
• Excellent written and verbal communication skills.
• Detail-oriented, highly organized, and comfortable working independently.
• Familiarity with B2B sales cycles and lead qualification frameworks.

Comfortable working across teams and relaying insights to sales stakeholders

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