2 Marketing Insights jobs in South Africa
Brand Marketing Insights & Research Specialist
Posted 7 days ago
Job Viewed
Job Description
Listing reference: sanbs_002446
Listing status: Online
Apply by: 22 September 2024
Position summaryIndustry: Non-Profit & Voluntary Sector
Job category: Market Research and Analysis
Location: Roodepoort
Contract: Permanent
Business Unit: Constantia Kloof
Remuneration: R 606,988.00
EE position: No
IntroductionTo execute the company brand strategy through implementing various brand programs and events and understanding, translating and monitoring the brand policy. To provide assistance with the coordination of the national marketing activities according to the annual marketing plan. Support donor insights and research functions.
Key Performance AreasKPA 1: Brand Plan Prepared For SANBS Incorporating The Brand Needs As Identified In The Strategy
- Prepare a brand and visual plan and time-table of events for the department in conjunction with the Marketing and Brand Manager and Senior Manager: Marketing Communication and Brand. Identify new opportunities to increase brand awareness and submit motivations to the Marketing and Brand Manager.
- Promoting the brand image of SANBS by planning and implementing corporate SANBS promotional, brand, and product events and exhibitions to strengthen SANBS’ brand identity.
KPA 2: Maintain Brand Integrity for SANBS
- Facilitate the conducting of brand audits, identify trends, recommend corrective measures to enhance the brand and follow up and report on implementation.
- Act as a link between SANBS and external vendors to ensure brand integrity.
- Maintain and update the brand manual and distribute it to all stakeholders.
- Implement and maintain visual and perception branding according to parameters set in the branding manual and research results.
- Monitor all branded intents (e.g. signage, marketing posters and pamphlets) to ensure they are up to date in accordance with corporate branding – reporting on deviations so that corrective action can be taken.
- Coordinate the national marketing activities according to the annual marketing plan.
KPA 3: Support donor insights and research functions
- Assist and support with the development of brand and customer satisfaction surveys (Brand Tracker, Net Promoter score surveys) to assess the perceptions and needs of donors and understanding of the products and services and distribute intelligence gathered to relevant internal stakeholders.
- To execute the company brand strategy through implementing various brand programmes and events and understanding, translating and monitoring the brand policy.
Cognitive
- Analytical Thinking and Attention to Detail
- Innovation and Creativity
- Computer Literacy
- Brand management
- Problem Solving
- Planning, Organising and Monitoring
Personal
- Excellence Orientation
- Flexibility / Adaptability
- Self Management
- Ethical Behaviour
Interpersonal
- Knowledge Sharing
- Relationship Building
- Ethical Behaviour
- Teamwork
- Communication
Professional Technical
- Building and Living the Brand
- Motivating People
Education
- Diploma / Degree in Communication / Marketing or related field.
Experience and Knowledge Requirements
- 2 years’ experience in a Branding and events management environment.
Data Insights Analyst – Marketing & Communications job – Market related salary – Johannesburg, [...]
Posted 1 day ago
Job Viewed
Job Description
Are you passionate about transforming data into actionable insights? Do you thrive in a fast-paced environment where your contributions make a meaningful impact? We’re looking for a talented individual to join our team specializing in Lead Generation as a Data Insights Analyst in Johannesburg . In this role, you’ll play a crucial part in delivering data-driven insights to support the growth of our clients’ businesses.
Your key job responsibilities as the Data Insights Analyst in Johannesburg :
- Master Cutting-Edge Tools : Become a Super user of Bombora, Automata, and IFP insights, unlocking their functionalities
- Sales Support : Provide proactive insights and recommendations to Sales and Customer Success Managers, supporting the growth of Tier 1 clients and agencies in the US and UK
- Strategic Collaboration : Work closely with the Commercial Planning team to ensure campaigns are strategically focused and deliverable based on audience insights
- Campaign Activation : Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns
- End-of-Campaign Reporting : Assist with End-of-Campaign reporting, particularly when employing an Account-Based Approach (ABA), showcasing the impact of campaign activities across Target Account Lists (TALs)
- Trend Analysis : Make recommendations on next steps / future activity based on results and shifting trends in the market
- Enhanced Reporting : Supplement reports with additional insights around competitors, audience, and content
Requirements for this Data Insights Analyst job in Johannesburg :
Benefits for this Data Insights Analyst job in Johannesburg :
If you’re ready to join a dynamic team and make a significant impact with your data insights, apply now and take the next step in your career as a Data Insights Analyst . Please send your CV through to today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.
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