12 Marketing Director jobs in South Africa

Sonata One is a rapidly scaling, regulated fund services and technology (fintech) business. We're The Private Funds Clearinghouse, connecting more than 53,000 investors with 6,500 funds and 180 fund managers around the globe. Our vision is to change the paradigm of private markets investing through harmonising the end-to-end investment process within one platform. Investors benefit from a seamless, one & done experience across the fund lifecycle (from fund selection and subscription through to settlement and reporting) underpinned by a globally compliant KYC passport and 24/7 support. Fund managers can raise capital faster at a lower cost from a wider pool of pre-approved investors. Founded in 2015, Sonata One has a presence in eight locations worldwide including the US, UK and Luxembourg, Guernsey, South Africa and Mauritius.

We operate as #OneGlobalThread in line with our values: We
challenge
the norm, we
change
the way we think and work, by
connecting
systems and people, while
committing
to our vision and each other. We are now looking to recruit an experienced Marketing Director to join our global team.

Position Overview:

As the Marketing Director at Sonata One, you'll set the marketing plan and budget to hit our growth goals. You'll bring our vision and value proposition to life—clearly and consistently—through powerful content and eye-catching visuals that speak to our target personas. You'll drive digital marketing to boost brand recognition, fuel lead generation, and lead go-to-market launches for new services.

We're looking for someone who's hands-on, data-driven, and creative—organized, focused, and energized by turning strategy into results.

Responsibilities:

Deliver our services

• Utilize various media (thought leadership, whitepapers, webinars, videos) to engage and educate our target audience.
• Lead digital marketing efforts, including SEO, SEM, social media, and email campaigns.
• Leverage data and analytics to optimize digital marketing performance and ROI.
• Communicate our culture, values and successes as One Global Thread for all of our people globally throughout the employment lifecycle in collaboration with the People Director.
• Actively encourage a culture of continuous improvement through new ideas.
• Provide hands on strategic direction and leadership for the day-to-day marketing delivery
• Identify opportunities for efficiency improvements and implement scalable solutions.
• Streamline internal processes to enhance productivity and reduce operational costs.
• Collaborate with cross-functional teams to mitigate risks and ensure a resilient business model.
• As a senior leader, based in our largest operational hub, you will help set the tone of the office and ensure our values are known and practised on a daily basis

Grow our services

• Refine and execute a comprehensive marketing strategy aligned with business objectives.
• Bring forward actionable plans, not just ideas — someone who can turn vision into execution.
• Collaborate with key stakeholders to identify market trends, customer needs, and competitive opportunities.
• Uphold and enhance Sonata One's brand image, ensuring consistency across all communication channels.
• Implement brand positioning that reflects our values and resonates with target audiences.
• Drive the commercialisation of the marketing function, transforming it into a revenue-generating engine.
• Implement strategies to capture and convert leads, turning marketing efforts into measurable business outcomes.
• Elevate the profiles of the CEO and executive team in both the US and European market
• Work closely with Sales and Business Development teams to support revenue growth initiatives.
• Develop and execute campaigns that directly contribute to pipeline expansion and client acquisition.
• Oversee the creation of compelling and valuable content that positions our expertise and addresses client pain points.
• Cultivate strong relationships with industry influencers, partners, and clients.
• Identify strategic industry events for the company to be represented at to expand our network and visibility.

Reporting

• Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide regular reporting on marketing performance and adjust strategies as needed.

Qualifications:

• Proven experience as a Senior Commercial Marketing leader or similar leadership role in a fintech / tech business, or financial
• Demonstrated success in commercializing marketing functions and driving revenue growth.
• The ability to articulate our vision and value proposition consistently to clearly defined personas through both content and graphics.
• Proven background in digital marketing boosting brand recognition and lead generation.
• Experience working with dynamic, high-growth businesses – leading Go To Market launches for new services.
• Organized, focused, and energized by turning strategy into results
• Data-driven mindset with a creative edge — able to test, learn, and optimize fast
• Ability to demonstrate flexibility and work at pace. This role will be required to roll up the sleeves and get stuck in
• Demonstrated success in implementing efficiencies and driving organisational growth.
• Strong understanding of technology and its integration into financial services.
• An understanding of the private markets' investment process is a plus.
• Advanced degree in business, finance, or a related field is a plus

Being part of Sonata One provides a collaborative and inclusive work culture that values innovation and diversity. We believe in the power of our unique mission and we all work together towards that one single goal. We also believe in being real. We're not a big corporate. Everyone has an important role to fulfil, and your contribution will be an integral part of our success story.

Benefits:

• Private Medical Insurance – Comprehensive coverage to support your health
• Life Insurance – Peace of mind for you and your loved ones
• Income Protection – Financial support when you need it most
• Hybrid Working – Supporting work/Life Balance
• Annual Leave – With extra days that grow the longer you're with us
• Pension Scheme – Employee matched helping you plan confidently for the future
• Wellness Budget – Investing in your health with a gym membership
• Employee Assistance Program – Confidential, 24/7 support for life's ups and downs
• Enhanced Maternity, Paternity & Adoption Leave – Because family matters
• Career Training & Development – Ongoing learning opportunities to help you grow
• Paid Volunteering Day – Take time to give back to causes you care about

B2B Media Lead / Marketing Director

Location: Remote (4–5 hours/day EST overlap required)

Reports to: CEO

About inBeat

inBeat is a performance-driven media agency partnering with brands like Miro, Nestlé, and Bumble. We specialize in creator-led growth across influencer marketing, UGC, and paid media. We're expanding our inbound engine and are looking for a Marketing Manager to drive high-leverage marketing initiatives that turn strategic outreach into deal flow.

Role Overview

This role is focused on driving high-quality inbound pipeline through thought leadership, strategic content, and industry relationships. You will lead cross-functional marketing initiatives—webinars, podcast strategy, executive events, and industry speaking engagements—while being supported by internal teams for execution and coordination.

Key Responsibilities

Newsletter

• Create engaging and compelling newsletter content to our email list of 50,000+ marketers on GrowthNotes

Podcast

• Own the direction and marketing of our agency podcast, hosted by the CEO under the GrowthNotes brand
• Collaborate with dedicated guest booking and production teams
• Ensure guest selection, content direction, and promotion support our pipeline goals

Executive Dinners

• Lead strategy and positioning for small-scale, high-impact executive dinners in key cities
• Work with in-house coordinators to manage invites, logistics, and post-event follow-up
• Ensure these events drive new relationships and qualified interest

Webinars & Thought Leadership

• Plan and manage agency-hosted webinars, ensuring the content aligns with our ideal client profile
• Own attendee strategy, positioning, and post-event conversions
• Ensure execution through collaboration with internal support teams

Speaking Engagements

• Identify relevant industry events and secure speaking opportunities for agency leadership
• Manage outreach, submissions, and all supporting materials
• Coordinate with design and writing teams to support applications and appearances

Freelancer & Internal Team Management

• Manage in-house creative resources across video, design, and writing to support campaign output
• Maintain project momentum, quality, and timelines across all initiatives

Cross-functional Collaboration

• Act as the central operator for marketing initiatives, working closely with sales, creative, SEO, and operations
• Provide input on positioning, messaging, and growth strategy while keeping execution tightly aligned with performance goals

Performance Metrics

• Marketing Qualified Leads
• Number of ICP-aligned podcast interviews
• Qualified RFPs sourced
• SQLs generated from marketing initiatives
• Number of strategic speaking engagements secured
• Attendance and follow-up outcomes from executive dinners and webinars
• Weekly reporting during marketing syncs

First 90 Days – Success Criteria

• 6 podcast interviews completed with aligned ICPs
• 1 executive dinner hosted with strong attendance
• 2 new qualified RFPs sourced
• At least 2 speaking engagement submissions or acceptances secured

Required Skills

• Proven experience leading strategic B2B marketing initiatives (podcasts, events, content, or partnerships)
• Strong project management and cross-functional coordination
• High-quality copywriting ability, especially in growth content
• Able to work independently and drive initiatives forward with minimal oversight
• AI-native thinker with experience integrating AI tools into workflows

Role Title:
Group Head of Marketing & Communications

Client Summary:
Our client is a globally diversified leader with over 70 years of expertise, operating across agriculture, mining, and chemicals. They are dedicated to innovating solutions that enhance life and create a greener future. With a presence in 26 countries and serving over 40, they are committed to empowering communities and addressing critical global challenges through their essential products and services. Their values-driven culture fosters respect, excellence, and a commitment to doing the right thing, creating an environment where contributions shape meaningful solutions for today and tomorrow.

Job Description:
Are you a visionary marketing and communications leader ready to make a significant global impact? We are seeking a strategic and dynamic Group Head of Marketing & Communications to spearhead our client's brand presence and stakeholder engagement across their diverse international operations. This is a pivotal executive role, reporting directly to the Chief Operating Officer, where you will shape and execute a comprehensive global marketing, brand, and communications strategy. You will drive reputation management, champion ESG communications, and leverage digital innovation to amplify our client's visibility and influence. This opportunity offers unparalleled exposure to a forward-thinking, purpose-driven organization committed to professional development and creating a sustainable future. If you thrive on leading high-performing teams, driving strategic initiatives, and shaping impactful narratives, this role is for you.

Responsibilities:

• Develop and execute a 3–5 year global marketing and communications roadmap aligned with corporate strategy, focusing on enhancing brand awareness, client engagement, and supporting lead generation across business units.
• Lead integrated marketing campaigns across digital, social, and traditional channels to build brand equity and market presence.
• Lead the planning, execution, and optimization of trade shows, webinars, and industry publications for the Group, and provide support and guidance to Business Units on industry events.
• Lead and mentor a high-performing global marketing and communications team.
• Oversee internal and external communications, ensuring consistency and alignment with organizational values.
• Drive executive profiling initiatives, including media training, thought leadership, and public speaking engagements.
• Define and monitor strategic KPIs such as brand awareness, stakeholder engagement, and media sentiment.
• Support the Group CEO and Group FD in investor relations activities, including results announcements, roadshows, and shareholder engagement.
• Manage and maintain a Stakeholder management framework across the group and assist the executive with key stakeholder management.
• Identify and engage with key stakeholders, including customers, partners, regulators, and community leaders.
• Develop and implement strategies to manage stakeholder expectations and enhance stakeholder engagement.
• Collaborate with regional marketing leads to ensure localization and cultural relevance of global campaigns.
• Monitor and address stakeholder concerns and feedback.
• Execute high-quality events that reinforce the Group's purpose and brand, resonate with the target audience, adhere to budget constraints, and align with our values and business objectives.
• Ensure efficient event management, maintaining adherence to timelines and budgets.
• Manage the event calendar to ensure alignment with the Group's operating rhythm.
• Explore opportunities to optimize stakeholder relationships and engagement through strategic event planning.
• Establish and manage crisis communication protocols and reputation risk mitigation strategies.
• Champion ESG and sustainability communications, aligning messaging with corporate responsibility goals.
• Drive thought leadership initiatives that enhance the Group's brand positioning and industry influence.
• Monitor media coverage sentiment to ensure it aligns with and supports the Group's brand image.
• Expand the Group's share of voice to increase brand visibility and market presence.
• Develop and implement a comprehensive communication and content plan across digital platforms.
• Optimize the website's user and customer experience (UX and CX) to support digital marketing efforts, driving traffic growth and improving engagement rates.
• Enhance SEO performance to increase organic visibility and reach.
• Evaluate the return on investment (ROI) for digital marketing campaigns to ensure effectiveness.

Requirements:

Must-Haves:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 10+ years of progressive experience in marketing and communications, with at least 5 years in a senior leadership role.
• Proven track record of leading global marketing and communications strategies.
• Experience in executive communications and brand governance.
• Strategic thinking and long-term planning capabilities.
• Exceptional communication and storytelling skills.
• Strong business acumen and stakeholder management abilities.
• Digital fluency and an innovation mindset.
• Crisis and reputation management expertise.
• Proven leadership and team development skills.

Nice-to-Haves:

• An MBA or advanced degree.
• Familiarity with ESG and sustainability reporting frameworks.

Overview
We are PepsiCo
PepsiCo is proud to be one of the world's leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay's, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

Responsibilities
The purpose of this role is to lead the brand and consumer agenda across the Convenience Foods and Beverages categories in South Africa, driving growth through strategic mix deployment and portfolio leadership. This includes full accountability for brand equity, top-line growth, market share, and communication mix development across a diverse portfolio that includes Ceres, Liqui Fruit, Lipton, and key food brands including Bokomo, FutureLife, Weet-Bix, White Star Instant Maize porridge amongst others.

The incumbent will serve as the marketing lead for this extensive portfolio, ensuring alignment with the Companies long-term Mission and Vision. A high degree of cross-functional coordination is required to develop and execute plans that support growth priorities. The role also encompasses media strategy, budget management, and team development, ensuring delivery of both short-term brand strategies and long-term business objectives.

Practical Tips:

• Responsible for brand building, category growth strategy for full suite of Foods & Beverages categories and brands.
• Own and drive brand equity, SOM and appropriately launch new brands or brand extensions, in conjunction with Commercialisation and R&D.
• Liaise with SA CMO in developing and utilizing the support marketing ecosystem, developing and deepening consumer intimacy programmes, and building out consumer engagement platforms.
• Lead innovation agenda for growth and market relevance.
• Leadership of external stakeholders (agencies) and internal leadership of cross functional teams.
• Works within the SA CMO matrix marketing organisation, and aligned to AMESA marketing as required. PepsiCo marketing principles are followed in utilizing the marketing ecosystem, developing and deepening consumer intimacy programmes, driving the innovation agenda with Commercialisation, and building out consumer engagement platforms utilizing TCP and other PepsiCo templates.
• Strong track record of leading a large team across multiple categories is a must for this role.
• Essential, 5 years plus experience at Marketing Director level.

Accountabilities:

• Set strategic agenda and commercials plans to accelerate growth, in alignment with the Category GM and the SSA CMO
• Business Performance - Decision (D) Leads, directs, and controls marketing policies, programs, and activities to meet business objectives for local brand portfolio. Creates effective and efficient brand support and prioritizes brand investments in line with long term strategies and growth objectives. Decision rights are per SA Marketing agreed DICE.
• Align Brand calendars with GTM and DX teams

• Strategic Business Planning - Decision (D), Execute (E)

• Leads development of the long term strategic frame work for SA, including portfolio strategy and pricing strategy. Partners with key functions to build and share the best internal and external thinking.

• Supports delivery of Annual Operating Plan (AOP) - Decision (D)
• Leads category strategy translation to the effective Annual Operating Plans in category local brands.
• Develops communication strategy for pportfolio brands - Decision (D), Execute (E)
• Drives investments efficiency across SA via strategic partnerships, relevant activations and by lifting and adapting proven models.
• People Management - Decision (D), Execute (E)
• Leads, coaches and develops team members to sustainably deliver against long term strategic goals.

• Drive SOM gains in priority categories

• Deliver NR & NOPBT growth targets with Category GM

• Drive Brand Health & Loyalty metrics with SA CMO and SA Insights & Analytics Senior Director
• Execute Innovation & Pipeline priorities with Commercialisation and R&D partners
• Management of complex matrix of internal and external stakeholders
• Development of team and marketing capability for the function

Qualifications

• 15+ years experience in brand marketing, preferably within FMCG
• Proven track record at Marketing Director level for 5+ years, preferably in multi-category roles.
• Honours (4 year) Degree in Marketing or Business Management/ Economics with a focus on Marketing, Masters a plus
• Track record of developing and deploying effective communication assets across all media channels.
• Relevant experience in managing agency relationships (creative, digital, media buying)
• Provide assumptions for long term brand growth, planned innovation, promotional guideline
• Proven portfolio management
• Proven leadership skills
• Functional Excellence, recognized by peers and leaders in previous roles
• Demonstration of strategy and commercial track record on complex portfolio
• Strong analytical and strategic thinking skills
• Excellent commercial acumen and demonstrated ability to deliver results
• Strong expertise and skills in Brand Purposeful positioning, TCP and 360 Brand communications
• Experience in Digital and programmatic content
• Strong Innovation skills
• Strong collaboration skills and ability to influence a broad set of senior stakeholders
• Strong matrix management skills
• Agency management
• Demonstrated ability to lead a large team

"PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

Ready to revolutionize homeschool education? We're seeking a visionary Marketing Director to spearhead the growth of Alpha Anywhere, an innovative AI-powered learning platform that's transforming how homeschool students master core academics in just two hours a day.

This isn't your typical marketing role. As our Marketing Director, you'll be the architect of our brand's future, crafting compelling narratives that resonate with parents and building scalable growth channels from the ground up. You'll have direct access to the C-suite and the autonomy to shape our marketing strategy while seeing your impact in real-time.

If you thrive on combining strategic thinking with hands-on execution, and you're excited about empowering families to reimagine education, this role could be your next big adventure.

What You Will Be Doing
Your mission, should you choose to accept it, includes:

• Orchestrating dynamic multi-channel campaigns that speak directly to parents' hearts and minds, leveraging email, social media, paid advertising, and community partnerships
• Crafting compelling content that guides parents through their decision journey, from first discovering Alpha Anywhere to becoming enthusiastic enrollees
• Developing and nurturing a network of passionate parent ambassadors and affiliates who authentically share our vision
• Taking charge of our marketing roadmap, setting ambitious yet achievable goals, and steering our strategy with data-driven insights
• Continuously optimizing our marketing mix through rigorous testing and analysis to maximize ROI

What You Won't Be Doing
Let's be clear about what this role isn't:

• Following outdated marketing playbooks or getting stuck in approval limbo
• Getting distracted by superficial metrics that don't drive real growth
• Navigating complex organizational hierarchies or dealing with endless handoffs
• Creating generic, one-size-fits-all content that misses the mark with our unique audience

Marketing Director Key Responsibilities
Your core mission is to fuel our growth by establishing Alpha Anywhere as the trusted choice in homeschool education. This means building and executing a comprehensive marketing strategy that consistently delivers qualified leads through authentic brand building, data-driven campaigns, and strategic partnerships.

Basic Requirements
The ideal candidate will bring:

• A proven 4+ year track record of designing and executing successful multi-channel marketing campaigns with measurable outcomes
• Excellence in crafting compelling narratives for specific audiences, particularly in education or parent-focused markets
• Strategic experience in brand development and positioning, not just implementation
• Technical proficiency with modern marketing tools including CRM, CMS, analytics platforms, and AI-powered content solutions
• Demonstrated ability to collaborate effectively with executive leadership and make strategic decisions in dynamic environments
• Bachelor's degree in Marketing, Communications, or equivalent real-world experience

About Alpha Anywhere
Bring accelerated learning home with personalized academics and life skills. Combine the power of at-home learning with Alpha's proven coaching to unlock success in academics and beyond.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you

Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.

Crossover Job Code: LJ-5673-ZA-COUNTRY-MarketingDirec

We're looking for an
Associate Director of Marketing
to take responsibility for investment management marketing across the EMEA region, as well as a leadership role in the South African business.

In this role, you'll be responsible for the full marketing lifecycle, from strategy to execution. You'll need to be audience-focused and understand the key trends and challenges faced by financial advisors today. Your main goal will be to empower advisors throughout EMEA by developing and implementing a high-impact, go-to-market plan with messaging that truly resonates.

What You'll Do:

• Develop and implement a comprehensive marketing strategy for our EMEA Investment Management business.
• Create and execute an annual marketing plan that aligns with our business goals.
• Collaborate with sales and investment teams to build effective prospecting and client retention programs.
• Partner with the sales team to create a multi-format suite of sales enablement tools.
• Build strong relationships with key stakeholders and ensure program priorities are aligned.
• Share "voice of the customer" insights across the organization to optimize campaigns.
• Measure success and ROI, providing insights to stakeholders to continuously improve our efforts.

What You'll Bring

• 8+ years of marketing experience.
• Proven experience in content development, curation, and go-to-market positioning.
• Experience in marketing to a financial advisor audience is essential.
• Strong leadership, communication, and collaboration skills to work effectively with all levels of the organization.
• The ability to manage multiple complex projects and stakeholders simultaneously.
• A positive, collaborative attitude with excellent interpersonal skills.
• An understanding of the markets in which Morningstar operates and what drives success in our business.

If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region). These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

409_MIMSoAfrPtyLtd Morningstar Investment Management South Africa (Pty) Ltd Legal Entity

Job Purpose:

A strategic thought-leader in branding, design and marketing communications.  An expert storyteller who creates marketing campaigns that drive consumer engagement, conversion and competitive advantage.  A team-builder and cross-functional leader who brings innovation and best practices to an organization to drive growth and new standards of excellence.  A collaborator who works towards the common goal of the company, and its multiple brands, and while serving both internal and external customers. Ensures that company, brand and product communication initiatives are created and implemented successfully, monitored and continuously improved.  

In order to be effective in this role, the successful candidate needs to accommodate international, multi-time zone collaboration, management and meetings with flexibility in their scheduling.

Minimum education (essential):

Degree in Communications, Design or related fields

Minimum education (desirable):

Master's Degree in Communications, Design or related fields

Minimum applicable experience (years):

10+ years in a leadership position in brand marketing and creative design and copywriting across agency and in-house creative departments.

Key Performance Areas, Weights and Objectives:

Brand and Communications Strategy (25%)

Brand Marketing Strategy

• Work with the Executives and internal customers (Performance Marketing, Ecomm and Business Development) to define overall brand vision, brand and product strategies, and coordinate implementation thereof with Performance Marketing to ensure revenue and profit growth, and an improved ROI on spend.
• Translate business direction into brand and creative strategy, plans and objectives, including success metrics and tracking and optimization thereof.
• Develop product positioning to articulate product's competitive value propositions that aligns with consumer needs and LXEs portfolio line logic.

Product launches

• Oversee the planning and execution of design, messaging and product launch campaigns, messaging, social and PR setting metrics for success, monitoring, reporting and optimizing each campaign/initiative.
• Oversee development and approval for pitch decks and content creation for new and existing partners to support business development and new product/strategy/channel launches
• Drive strategy implementation across brands, making mid-course corrections as required to maintain effectiveness and efficiency

Design & Creative Management (25%)

Design/Creative

• Drive effective asset creation (budget, concept, strategy, execution) for use across all mediums, channels, campaigns and owned assets.
• Work effectively with current and potential licensing partners and internal teams (including Legal) to make sure technology and branding messaging provide the most benefit for the company.
• Drive the effectiveness and strategy for design, UI and UX with the Design Lead to create unique, impactful  brand stories via inspiring content and design to leverage across all marketing mediums.
• Take ultimate responsibility on brand representation, corporate identity, brand story and compliance to requirements.

Brand

• Develop and execute on Brand strategy and messaging across the LXE brands (individually and combined), using best-practice techniques to deliver high value for the company.
• Drive brand messaging for the LXE brands.
• Drive the differentiation and positioning for LXE products and services.
• Build the LXE brands on the back of a defined strategy, measurable outcomes and frequent reporting and optimizations.

Research

• Utilize multiple data sources to monitor category & brand performance metrics and consumer insights.
• Initiate consumer research (pre- and post-launch to ensure high-impact assets, positioning and campaigns are created.
• Drive competitor research and analysis to inform brand and product positioning strategies, looking for areas of improvement, marketing claims, and market gaps to capitalize on
• Drive industry research and brand analysis, drawing from the results thereof to inform brand, design, messaging and financial improvements.

Communications Management (25%)

• Ensure the accuracy and consistency of all content that is distributed, internally and externally about the company, portfolio brands, product and other special projects.

Communications Strategy

• Compile and execute communications strategies across all portfolio brands and channels.
• Leverage industry-leading techniques and strategies to drive organic growth, brand awareness and share of voice.
• Monitor performance of the strategies and make course corrections for optimal performance.
• Blogs, Emails, Web content strategy, Organic social Media, Internal Comms, Shareholder Comms.

Communications Management

• Social Media: Report approval and analysis, incorporating learnings into social media strategy to consistently improve performance and drive engagement >> cross functional knowledge sharing for optimization of paid campaigns etc.
• Define consistent, optimized messaging and priority benefits across all platforms, specific to each portfolio brand and product line.
• Responsible for the accuracy and consistency of all copy content across all channels and portfolio brands.
• Liaise with the performance marketing and web teams about content that needs to be updated and optimized.

Public Relations

• Drive the creation of public and media relations strategies across the LXE portfolio.
• Day-to-day management of internal media relations activities and Media Relations agencies, driving outcomes, monitoring performance and optimization.
• Drive cross-functional collaboration for creation of media materials, and ensure internal approval processes are followed for any media relations.
• Support external association (e.g. CTA) relationships and Lobbying efforts with strategic insights, content creation and other adhoc activities.
• Drive the creation, accuracy and strategy for media materials and press briefings for management.
• Oversee the planning and execution of PR/media relations initiatives, setting metrics for success, monitoring, reporting and optimizing each campaign (including the provision of reports on each to the executives).
• Oversee media monitoring and reporting, and establish relations with media to ensure positive reporting of the organization.

Awards

• Create, execute on, and manage an Awards strategy across the LXE portfolio, driving brand and product awareness in line with company strategy and brand pillars

Team Management (10%)

• Drive, track and report on the optimization of resources (people and systems)
• Drive brand marketing process improvements and growth and development of reporting team.
• Drive and foster cross-functional collaboration
• Increase team's effectiveness with the following:
• Recruitment, selection and orientation;
• Training and development;
• Assign accountabilities and plan;
• Monitor and appraise job and project results;
• Develop a climate for offering information and opinions.
• Ensure the team meets timelines and produces content of the highest quality, always maintaining the professional image of hearX, both internally and externally.
• Ensure that the team has the support and resources it needs to thrive and develop professionally.

Budgeting & Reporting (10%)

Budgeting

• Compile realistic budgets for brand marketing, aligning to strategic goal achievement, working collaboratively with other marketing leaders and with the finance team to ensure accuracy.
• Drive optimization and cost saving in brand marketing (marketing operations) budget, evaluating cost versus impact, competitive pricing and contract negotiations, and alternatives.

Reporting

• Drive the establishment, improvement and active management of  team's objectives, in line with best practice standards and metrics.
• Interpret and present feedback on brand marketing initiatives and operations, driving optimization quarter by quarter.
• Actively monitor and report on performance with weekly feedback on relevant Slack channels, and monthly reporting to the executive team.

QMS (5%)

• Drive compliance to the Quality Management System within your reporting team and ensure continuous improvement of related processes and procedures.
• Establish plans and processes for the continuous improvement in output and quality from your reporting team.
• Take ultimate responsibility for brand marketing approvals and accuracy of output created by your reporting team.
• Manage the marketing claims matrix for LXE, portfolio brands, and individual product lines.
• Ensure continuous review and accuracy of matrix for each launched product, working collaboratively with departments within the organisation.
• Scope desired claims matrix for new products, or future initiatives, or brand building exercises, and assisting cross-functional teams to deliver on desired claims and appropriate proof of compliance.

This job description is not a definitive or exhaustive list of responsibilities and is subject to change depending on changing business requirements. Employees will be consulted on any changes. Employee's performance will be reviewed based on the agreed upon objectives.

A strategic thought-leader in branding, design and marketing communications. An expert storyteller who creates marketing campaigns that drive consumer engagement, conversion and competitive advantage. A team-builder and cross-functional leader who brings innovation and best practices to an organization to drive growth and new standards of excellence. A collaborator who works towards the common goal of the company, and its multiple brands, and while serving both internal and external customers Ensures that company, brand and product communication initiatives are created and implemented successfully, monitored and continuously improved.

In order to be effective in this role, the successful candidate needs to accommodate international, multi-time zone collaboration, management and meetings with flexibility in their scheduling.

Brand and Communications Strategy 25%

Brand Marketing Strategy

• Work with the Executives and internal customers (Performance Marketing, Ecomm and Business Development) to define overall brand vision, brand and product strategies, and coordinate implementation thereof with Performance Marketing to ensure revenue and profit growth, and an improved ROI on spend.
• Translate business direction into brand and creative strategy, plans and objectives, including success metrics and tracking and optimization thereof.
• Develop product positioning to articulate product's competitive value propositions that aligns with consumer needs and LXEs portfolio line logic.

Product launches

• Oversee the planning and execution of design, messaging and product launch campaigns, messaging, social and PR setting metrics for success, monitoring, reporting and optimizing each campaign/initiative.
• Oversee development and approval for pitch decks and content creation for new and existing partners to support business development and new product/strategy/channel launches
• Drive strategy implementation across brands, making mid-course corrections as required to maintain effectiveness and efficiency.

Design & Creative Management 25%

Design/Creative

• Drive effective asset creation (budget, concept, strategy, execution) for use across all mediums, channels, campaigns and owned assets.
• Work effectively with current and potential licensing partners and internal teams (including Legal) to make sure technology and branding messaging provide the most benefit for the company.
• Drive the effectiveness and strategy for design, UI and UX with the Design Lead to create unique, impactful brand stories via inspiring content and design to leverage across all marketing mediums.
• Take ultimate responsibility on brand representation, corporate identity, brand story and compliance to requirements

Brand

• Develop and execute on Brand strategy and messaging across the LXE brands (individually and combined), using best-practice techniques to deliver high value for the company.
• Drive brand messaging for the LXE brands
• Drive the differentiation and positioning for LXE products and services
• Build the LXE brands on the back of a defined strategy, measurable outcomes and frequent reporting and optimizations

Research

• Utilize multiple data sources to monitor category & brand performance metrics and consumer insights.
• Initiate consumer research (pre- and post-launch to ensure high-impact assets, positioning and campaigns are created.
• Drive competitor research and analysis to inform brand and product positioning strategies, looking for areas of improvement, marketing claims, and market gaps to capitalize on
• Drive industry research and brand analysis, drawing from the results thereof to inform brand, design, messaging and financial improvements.

Communications Management 25%

• Ensure the accuracy and consistency of all content that is distributed, internally and externally about the company, portfolio brands, product and other special projects.

Communications Strategy

• Compile and execute communications strategies across all portfolio brands and channels.
• Leverage industry-leading techniques and strategies to drive organic growth, brand awareness and share of voice.
• Monitor performance of the strategies and make course corrections for optimal performance.
• Blogs, Emails, Web content strategy, Organic social Media, Internal Comms, Shareholder Comms.

Communications Management

• Social Media: Report approval and analysis, incorporating learnings into social media strategy to consistently improve performance and drive engagement >> cross functional knowledge sharing for optimization of paid campaigns etc.
• Define consistent, optimized messaging and priority benefits across all platforms, specific to each portfolio brand and product line.
• Responsible for the accuracy and consistency of all copy content across all channels and portfolio brands.
• Liaise with the performance marketing and web teams about content that needs to be updated and optimized.

Public Relations

• Drive the creation of public and media relations strategies across the LXE portfolio.
• Day-to-day management of internal media relations activities and Media Relations agencies, driving outcomes, monitoring performance and optimization.
• Drive cross-functional collaboration for creation of media materials, and ensure internal approval processes are followed for any media relations.
• Support external association (e.g. CTA) relationships and Lobbying efforts with strategic insights, content creation and other adhoc activities.
• Drive the creation, accuracy and strategy for media materials and press briefings for management.
• Oversee the planning and execution of PR/media relations initiatives, setting metrics for success, monitoring, reporting and optimizing each campaign (including the provision of reports on each to the executives).
• Oversee media monitoring and reporting, and establish relations with media to ensure positive reporting of the organization.

Awards

• Create, execute on, and manage an Awards strategy across the LXE portfolio, driving brand and product awareness in line with company strategy and brand pillars

Team Management 10%

• Drive, track and report on the optimization of resources (people and systems)
• Drive brand marketing process improvements and growth and development of reporting team.
• Drive and foster cross-functional collaboration
• Increase team's effectiveness with the following:
• Recruitment, selection and orientation;
• Training and development;
• Assign accountabilities and plan;
• Monitor and appraise job and project results;
• Develop a climate for offering information and opinions.
• Ensure the team meets timelines and produces content of the highest quality, always maintaining the professional image of hearX, both internally and externally.
• Ensure that the team has the support and resources it needs to thrive and develop professionally.

Budgeting & Reporting 10%

Budgeting

• Compile realistic budgets for brand marketing, aligning to strategic goal achievement, working collaboratively with other marketing leaders and with the finance team to ensure accuracy.
• Drive optimization and cost saving in brand marketing (marketing operations) budget, evaluating cost versus impact, competitive pricing and contract negotiations, and alternatives.

Reporting

• Drive the establishment, improvement and active management of team's objectives, in line with best practice standards and metrics.
• Interpret and present feedback on brand marketing initiatives and operations, driving optimization quarter by quarter.
• Actively monitor and report on performance with weekly feedback on relevant Slack channels, and monthly reporting to the executive team.

QMS 5%

• Drive compliance to the Quality Management System within your reporting team and ensure continuous improvement of related processes and procedures.
• Establish plans and processes for the continuous improvement in output and quality from your reporting team.
• Take ultimate responsibility for brand marketing approvals and accuracy of output created by your reporting team.
• Manage the marketing claims matrix for LXE, portfolio brands, and individual product lines, including:
• Ensuring continuous review and accuracy of matrix for each launched product, working collaboratively with departments within the organisation.
• Scoping desired claims matrix for new products, or future initiatives, or brand building exercises, and assisting cross-functional teams to deliver on desired claims and appropriate proof of compliance

Role Requirements

Minimum education (essential):

Degree in Communications, Design or related fields

Minimum education (desirable):

Master's Degree in Communications, Design or related fields

Minimum applicable experience (years):

10+ years in a leadership position in brand marketing and creative design and copywriting across agency and in-house creative departments.

Required nature of experience:

• Brand management and storytelling, creative brand development and messaging.
• Product positioning, marketing communications, public relations and owned social media.
• Integrated campaign creation and go-to-market planning
• Direct to consumer, retail, healthcare and business to business.
• Industry, consumer and competitor analysis and research
• International exposure (U.S. required)
• Managing Creative & Public Relations Agencies
• Proven track record in team management + development
• Agency or consumer brand experience preferred

Skills and Knowledge (essential):

• Business connected brand and creative strategy development and optimization
• Brand, portfolio and product positioning and differentiation
• Excellent storytelling, design and messaging skills
• Media Relations and social media expertise including press release creation and Executive Briefings for press interviews.
• Product launch and integrated marketing campaign experience.
• Agency management experience
• Budget establishment and management

We are seeking a
Senior Director of Marketing
to lead strategic brand positioning, demand generation, and market expansion across diverse channels. This role requires a proven marketing executive who can translate corporate objectives into measurable campaigns that drive revenue and strengthen market share.

Key Responsibilities:

• Develop and execute multi-channel marketing strategies that accelerate growth and align with business priorities.
• Oversee brand management, corporate communications, and market positioning across global and regional markets.
• Drive customer acquisition and retention strategies through data-driven performance marketing.
• Lead go-to-market strategies for new product launches and market entries.
• Partner with executive leadership to shape long-term commercial strategy and pricing models.
• Build, mentor, and scale high-performing marketing teams across digital, product, and field marketing.
• Monitor market trends, competitor activity, and emerging technologies to inform decision-making.
• Own budget allocation, ROI tracking, and optimization of marketing spend.

Requirements:

• 12+ years of progressive marketing leadership experience, with at least 5 years in a senior director or equivalent executive role.
• Demonstrated success leading large-scale marketing organizations with measurable impact on revenue.
• Expertise in brand strategy, digital marketing, demand generation, and product marketing.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Experience in high-growth environments, with exposure to global markets preferred.
• Exceptional stakeholder management, influencing, and executive communication skills.
• MBA or advanced degree in Marketing, Business, or related field is advantageous.

Preferred Profile:

• Visionary leader who thrives in high-pressure, results-driven environments.
• Strategic operator with hands-on execution capabilities.
• Proven ability to elevate brand equity while driving measurable commercial outcomes.