21 Marketing Data jobs in South Africa

Senior Data & Marketing Analyst Full-time, Remote About Us : At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

The company you will work with is a fast-growing, data-driven organization dedicated to leveraging analytics for strategic decision-making in marketing and business operations.

They specialize in optimizing digital advertising performance, market trend forecasting, and providing data-driven insights to enhance overall business growth.

With a commitment to innovation and efficiency, the company fosters a collaborative and results-driven environment for data professionals.

The Role : As a Senior Data & Marketing Analyst , you will play a pivotal role in analyzing marketing data, developing predictive models, and providing actionable insights that drive strategic growth.

You will work with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.

Key Responsibilities : Analyze marketing campaign performance across Google Ads, Meta Ads, and other digital platforms to optimize ROI.

Develop and maintain dashboards and automated reports using tools like Power BI, Tableau, and SQL to track key performance metrics.

Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.

Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.

Provide weekly and monthly reports to senior leadership, summarizing key insights and recommendations.

Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.

Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.

Ensure data accuracy, validation, and integrity across multiple sources.

Requirements : 5+ years of experience in data analysis, business intelligence, or marketing analytics.

Strong proficiency in SQL, Microsoft Excel, Power BI, and Tableau.

Expertise in Google Ads, Meta Ads, and other digital marketing platforms (certifications preferred).

Experience working with large datasets, developing reports, and providing actionable insights.

Familiarity with predictive modeling, A / B testing, and performance forecasting.

Strong problem-solving skills with the ability to present complex data insights to non-technical stakeholders.

Experience in e-commerce, SaaS, or digital marketing environments is a plus.

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work.

Join a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent.

We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

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At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

The company you will work with is a fast-growing, data-driven organization dedicated to leveraging analytics for strategic decision-making in marketing and business operations. They specialize in optimizing digital advertising performance, market trend forecasting, and providing data-driven insights to enhance overall business growth. With a commitment to innovation and efficiency, the company fosters a collaborative and results-driven environment for data professionals.

As a Senior Data & Marketing Analyst , you will play a pivotal role in analyzing marketing data, developing predictive models, and providing actionable insights that drive strategic growth. You will work with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.

• Analyze marketing campaign performance across Google Ads, Meta Ads, and other digital platforms to optimize ROI.

• Develop and maintain dashboards and automated reports using tools like Power BI, Tableau, and SQL to track key performance metrics.

• Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.

• Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.

• Provide weekly and monthly reports to senior leadership, summarizing key insights and recommendations.

• Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.

• Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.

• Ensure data accuracy, validation, and integrity across multiple sources.

• 5+ years of experience in data analysis, business intelligence, or marketing analytics.

• Strong proficiency in SQL, Microsoft Excel, Power BI, and Tableau.

• Expertise in Google Ads, Meta Ads, and other digital marketing platforms (certifications preferred).

• Experience working with large datasets, developing reports, and providing actionable insights.

• Familiarity with predictive modeling, A/B testing, and performance forecasting.

• Strong problem-solving skills with the ability to present complex data insights to non-technical stakeholders.

• Experience in e-commerce, SaaS, or digital marketing environments is a plus.

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet.

We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.

We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices.
We’ve raised over $90 million from some of the world’s most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Role overview

Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish valuable insights and ensure we make data-driven decisions around acquisition efforts, as well as product and channel experiments. Our Data Analysts help solve complex problems and ensure we only focus on the highest ROI growth tactics.

Responsibilities

• Support our cross-functional team with end-to-end analyses on key marketing initiatives.
• Understand our business drivers and KPIs in order to provide actionable insights and data-driven recommendations.
• Use data (across ad partners, CRM platforms and internal data sources) to understand our customers better as well as identify opportunities to improve acquisition, engagement, retention, referral and revenue.
• Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results.
• Build and maintain growth-owned data models.
• Support integration and completeness between our growth analytics stack and the central data ecosystem.
• Develop, own and champion how we leverage data from our growth analytics stack.
• Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets.
• Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis.
• Support all A/B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.
• Support the team to navigate the evolving privacy changes.

• 3+ years of working experience as a digital marketing or growth data analyst.
• Strong understanding of mobile app technologies (CDP, Attribution, CRM)
• Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
• Have development experience with Business Intelligence tools like Looker
• High proficiency in SQL, experience with data modelling.

Nice to have:

• Experience in the Fintech or Gaming industry
• Knowledge of African markets
• Strong understanding of SKAdNetwork
• Experience with media mix modelling
• Bachelor’s degree in CS, Statistics, Business, Economics, Engineering or related field

At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:

A great and upbeat work environment populated by a multinational team

Competitive annual leave plus bank holidays

Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)

Well-fare package (Wedding, Compassionate and etc)

️Goalr – employee wellness app

We are advocates of work-life balance, working in a hybrid in office schedule

Kuda is proud to be an equal-opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.

We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

We are excited to offer a new role in the UK marketing division - Senior Online Data Marketing Executive - based in WC, located in the area of Claremont, Cape Town.

As a Senior Online Data Marketing Executive, you will play a crucial role in supporting Rentokil Initial's businesses by creating and optimising digital content for SEO growth. Your primary responsibility will be to support the Digital Leads and Businesses in maintaining a strong monthly blog strategy and ensuring timely delivery of content that aligns with SEO best practices and brand tones. Additionally, you will improve on-page content based on Content Audits and collaborate closely with the digital team to enhance SEO visibility.

1. Content Creation and Optimisation:
   • Develop content strategies with Digital Leads for each business.
   • Create and manage blog briefs for external and internal content creation, ensuring clarity and timeliness.
   • Optimize content for search engines, incorporating relevant keywords through keyword research and analysis.
   • Ensure content adheres to brand voice and guidelines.
2. WordPress Management:
   • Proficiently manage content creation, formatting, and publishing on WordPress.
   • Manage blog categorisation, tagging, and metadata for SEO.
   • Coordinate with web development teams to troubleshoot technical issues.
3. Project Management and Campaigns:
   • Prioritize and schedule content tasks, managing multiple projects effectively.
   • Coordinate with cross-functional teams for campaign alignment.
   • Ensure content production meets deadlines and objectives.
4. Landing Pages for Nurture Campaigns:
   • Collaborate with Email Marketing to develop compelling landing page content.
   • Utilize customer segmentation and buyer personas for personalised content.
   • Ensure landing pages are visually appealing and optimised for conversions.
5. Continuous Improvement:
   • Stay updated on industry trends, SEO techniques, and content strategies.
   • Make data-driven recommendations for content optimisation.
   • Contribute to digital marketing strategy development.

• Excellent English writing, editing, and proofreading skills.
• Proficiency in WordPress CMS.
• Strong knowledge of SEO, keyword research, and on-page optimisation.
• Experience in project management and content coordination.
• Ability to craft engaging landing page content for nurture journeys.
• Adaptability in writing style and tone across brands.
• Strong research skills and attention to detail.
• Creative thinking and organisational skills.

• Bachelor's degree in marketing, communications, journalism, or related field.
• Proven digital content writing experience with a portfolio of published work.

• Company contributions to Medical Aid and Pension/Provident Fund.
• Opportunities for growth and development.

Rentokil Initial promotes diversity and equal opportunity in accordance with the Employment Equity Act. We encourage suitably qualified Employment Equity candidates to apply to help us achieve our diversity targets.

If you are passionate about providing valuable professional services and believe you are well-suited for this role, apply today!