298 Marketing Consultant jobs in South Africa

An international company in the exhibition/trade show environment requires a dynamic Marketing Consultant to join their team.

Input into Strategy Formulation:

• Coordinating the development of strategies for all S.E. shows under PD direction.
• Manage implementation and control of plans as per the directive of the PD.
• Research topics relevant to strategy development on these projects.

Budgets:

• Responsible for administering approved marketing budgets; both exhibitions and corporate.
• Determine marketing budget forecasts for each show. Once finalized, ensure each show meets budget expenditure. Track invoicing and purchase orders related to this.

Digital/social media/Website/Database Management:

• Responsible for researching and coordinating information for all digital and social media campaigns.
• Crucial component of converting and aligning all traditional communication and branding tools to be fully aligned on all available digital platforms.
• Stay up to date with digital and social media trends and ensure that best practices in these formats are implemented across the business.
• Manage and update data sources across the business.
• Manage and coordinate the services of digital service providers like website developers, search kings, chat factory, PR suppliers, and other PD appointed suppliers.

Exhibitor Promotion of All Shows:

• Trade advertising, direct marketing, and sales support. Includes briefing of agencies, followed by implementation of selected promotional programs.
• Public Relations - develop and monitor relationships with trade journals and associations applicable to each exhibition.
• Delivery and coordination of all show briefings. Includes presentation to exhibitors.

Visitor Promotion of All Shows:

• Advertising - all aspects of advertising campaigns from agency brief to final implementation.
• Public Relations - manage a comprehensive publicity campaign including mainstream and trade media relationships. This function is reliant on the activities of a Public Relations consultant.

Research:

• Coordinate research requirements including quantitative and qualitative feedback on existing shows.
• Commission projects related to business development.

Advertising/Communications Consultants:

• Responsible for all activities of both Advertising Agency and Communications Consultants.

• Degree / Diploma in Marketing / Advertising or related disciplines.
• Own car.
• 5 years experience in a similar role.

LOCATION:

Stellenbosch / Cape Town or Johannesburg (Hybrid)

ABOUT HYPERCLEAR TECHNOLOGIES:

Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom.

At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.

Why Join Us?

Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including:

• Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence.
• Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide.
• Cogent: A leader in robotic process automation and the only Blue Prism partner in the EMEA region.
• Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology.
• Scriptex: A bespoke solutions development house with nearly a decade of experience rapidly delivering native-cloud software solutions.

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.

By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.

Explore the possibilities with us and help drive the future of technology.

PURPOSE OF POSITION:

The Marketing Consultant will support end-to-end marketing across Hyperclear Tech’s stable of innovative technology companies. This hands-on role will span the full marketing value chain, from digital and performance campaigns, content and collateral creation to marketing operations, hybrid event coordination, and asset design. Ensuring on-time and on-brand campaign execution, delivering impact across multiple brands. If you are proactive, data-driven, digitally savvy, and thrive in a fast-paced, collaborative multi-brand environment, this is the perfect opportunity for you.

KEY RESPONSIBILITIES:

1. Digital and Performance Marketing:

• Create, execute, and optimise campaigns on Google Ads, LinkedIn Ads, Meta Ads, email workflows (Mailchimp), and targeted paid social media.
• Support with SEO basics, including keyword research, on-page content optimisation, and metadata updates, etc.
• Monitor and report on digital campaign performance metrics and make recommendations for data-driven improvements.

2. Content and Communications:

• Develop engaging copy and visual assets for blog posts, social media, email promotions, landing pages, and sales collateral, with guidance from senior team members.
• Support SEO-driven content initiatives.
• Assist in thought-leadership content generation, including case studies, client success stories, and eBooks.

3. Event and Campaign Support:

• Help plan, market, and execute hybrid events and webinars, coordinate logistics, manage supplier relationships, create content plans, invitations and collateral, manage event registration and post-event lead nurture processes, as well as on-the-day event execution.
• Collaborate with Demand/Sales functions to manage lead handover, track conversions and event success metrics, and manage event reporting.

4. Design and Asset Production:

• Independently draft foundational visual assets, including banners, email graphics, infographics, eBook layouts, event invitations, etc., using Canva and/or Adobe Creative Cloud.
• Manage artwork handover to external designer and/or print suppliers as needed.

5. Admin and Marketing Operations:

• Maintain campaign documentation, lead tracking spreadsheets, and marketing reports.
• Manage vendor and supplier relationships.
• Provide input into annual budget planning and support cross-team initiatives.
• Manage budgets for digital campaigns and events, ensuring budget optimisation and accurate ROI tracking.

KEY REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 4-6 years of experience in a marketing role, ideally in a B2B technology-driven industry. Additional B2C experience/exposure is advantageous.
• Experience in event marketing, content creation, and digital and print design.
• Experience working on multi-channel campaigns, integrating events, digital marketing, and sales enablement is advantageous.
• Experience in marketing automation, CRM platforms, and lead-tracking tools is advantageous.
• Familiarity with SEO best practices and writing for SEO is a plus.
• Experience with design tools such as Canva and/or Adobe Creative Cloud.
• Strong analytical skills, ability to track ROI, lead conversion metrics, and content performance to drive improvements, and proven problem-solving ability.
• Ability to work independently in a fast-paced, collaborative environment, taking full ownership of assigned projects while integrating with the broader team and managing multiple projects simultaneously.
• Demonstrated experience leveraging AI-marketing tools to enhance workflows and improve execution speed.
• Proven ability to collaborate with diverse stakeholders, comprehend brief requirements, and determine actionable steps to achieve desired results.
• Strong verbal and written communication skills, with the ability to tailor messaging to different audience personas.

This role is ideal for a multi-skilled marketer who thrives in a fast-paced, cross-functional environment and is passionate about content, design, and digital and event marketing. This role is key in ensuring Hyperclear Tech Marketing maintains a strong brand presence for the group companies and delivers measurable impact through events and digital marketing initiatives.

Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location to deliver your best in terms of performance and productivity.

We are seeking a dynamic and experienced Senior Marketing Consultant to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a creative thinker with a strong understanding of marketing principles, excellent communication skills, and a proven track record of successfully managing marketing campaigns across multiple channels.

1. Conduct a market audit of the toweling industry which includes analysis of:

• The macro environment - product analyses
• Growth levers, including:
  • Influences on price across regions and market dynamics.
  • Comparative analyses of industry pricing strategies.
  • Product segmentation in relation to weight, size, and price for the consumer.
  • Review of product ranges (SKU’s).
  • An analysis of margins by product & customer.
  • An analysis of rate of sale of SKU’s.
• Risk and mitigants, including:
  • Identify any potential risk – the role of house brands/dealer own brands.
  • Proposed mitigants to address the above risks.
  • Price elasticity considerations.
• Outcomes, including:
  • Product and range rationalization.
  • Clearly defined pricing strategy.
• Innovations, including:
  • Brand creative ideas for brands.
  • Brand positioning, architecture, campaign, and creative strategy.
  • Activation and experiential marketing.
  • Launch new ranges to drive excitement.
  • Point of sale material development.
• Campaign development, including:
  • Above-the-line customer and shopper campaigns.
  • Below-the-line customer and shopper campaigns.
  • Social media engagement, content planning, community management, and reporting.
• Communication strategy:
  • Clearly defined communication strategy to be developed.
• Execution strategy – mix:
  • A clear definition of sales team duties and responsibilities.
  • Identifying key target customers aligned with the brand positioning.
  • Identifying sales channels that will realize the goals of diversifying and delivering growth opportunities.
Desired Experience & Qualification
• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• Proven experience as a Senior Marketing Consultant, with a minimum of 6 years in a similar role.
• Strong understanding of marketing principles and best practices.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience with marketing automation tools and CRM systems.
• Creative thinker with strong problem-solving skills.
• Excellent communication and interpersonal skills.
• Strong leadership skills, with the ability to inspire and motivate a team.
• Detail-oriented with strong organizational skills, able to manage multiple projects simultaneously.

• Matric
• Relevant tertiary qualification will be advantageous
• 2 years experience in a similar role, either as an Agricultural Advisor or in Technical Sales
• Must reside in the Western Cape local area and crop knowledge is critical
• Strong expertise in crop health and fertilization is required
• Proficient in computer use
• Bilingual in Afrikaans and English
• Valid drivers license