650 Marketing Automation jobs in South Africa

Primary purpose

The role involves leveraging a deep understanding of customer relationship management concepts, innovative communication technologies, and proven strategies to drive engagement, customer journeys, and ultimately contribute to the growth of the company.

Key roles and responsibilities:

Customer Communication Management:

• Manage the process for customer communication across key engagement channels (email, WhatsApp, SMS, in-app, and push notifications).


• Plan, execute, and evaluate 1:1 customer communications, optimizing key touchpoints for maximum engagement.

Innovative Communication Techniques:

• Implement A/B testing and other innovative communication techniques to stay ahead of the competition.

Core Communication Processes:

• Manage Core Communication processes, including mandatory, transactional, and account-related communications to enhance customer experience.

Automation and AI Integration:

• Leverage automation and artificial intelligence to deliver innovative solutions, increasing digital customer share and reducing costs.

Customer Segmentation and Optimization:

• Define and analyze customer segments, creating custom optimization plans to deliver the right message to the right customer at the right time.

Collaboration and Strategy Development:

• Collaborate with the broader marketing team to develop retention metrics, predictive modeling, and personalized recommendations.


• Contribute to the CRM strategy, aligning initiatives with business priorities and implementing a CRM governance framework.

Education, experience, attributes :

Knowledge, Skills and attributes

• Test and learn, data-driven approach to customer relationship marketing, based on lifecycle, customer value, and product engagement.


• "Nothing is impossible" attitude.


• Ability to manage complex projects and multitask.


• Passion for customer engagement and a flair for innovation.


• Flexibility to perform ad-hoc tasks as per business needs.

Education and Training:

• Relevant tertiary qualification in Marketing.


• Deep understanding of customer relationship management concepts, including segmentation, A/B testing, analytics, and retention strategies.

Experience:

• 2-3 years demonstrated experience in CRM automation with a robust track record of driving engagement through automation strategies.


• Experience in FinTech is advantageous.


• Proficiency in implementing innovative communication technologies such as chatbots or machine learning.


• Experience working across the CRM spectrum, from strategizing and designing campaigns to creating, launching, and monitoring them.


• Demonstrated ability to develop, execute, and evaluate onboarding and retention communications aligned with broader business goals.


• Proven track record in implementing personalized communication strategies and optimizing customer journeys for upselling and retention.


• Excellent interpersonal skills to foster collaboration with marketing, tech, and analytics teams.

Hey

We're a fun team.

We're looking to hire a
B2B Marketing Automation Associate
who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, your job is to ensure we're maximizing every touchpoint in our marketing funnel to drive conversions. Your primary KPI? Advancing deals along the pipeline—improving booking rates, close rates, and overall deal velocity via email, sms and phone.
You are NOT a BDR.
We have an entire BDR/SDR team. Your job is to automate their job and make them do less and less.

This position is ideal for someone with
3+ years of experience managing B2B lifecycle marketing
and a passion for data, automation, and optimizing customer journeys. You must be
proficient in HubSpot
and skilled at running targeted campaigns that move prospects down the funnel.

Key Responsibilities

• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
• Own newsletter campaigns to engage and nurture leads.
• Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.
• Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.
• Track and optimize our calling efforts — caller ID, follow-up tracking, etc.
• Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
• Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.
• Develop and optimize marketing automation workflows in HubSpot.
• Track and report on campaign performance metrics weekly.
• Maintain and update performance dashboards with the latest data.
• Map customer journeys in Miro and create visual workflows.
• Work closely with sales to align lifecycle marketing efforts with pipeline goals.
• Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.
• Optimize and refine existing lead nurture sequences to increase booking rates.
• Drive experiments to improve email deliverability and response rates.
• Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).

Career Growth
This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development. As you scale lifecycle efforts, there is room to take on
more strategic ownership of the customer journey
.

This is a great role for someone who wants to becoming a Marketing Manager, Sales Ops Manager or Marketing Automation Manager.

Qualifications

• 3+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise)
• Proficient in HubSpot.
• Experience setting up and optimizing email, SMS, and automation workflows.
• Strong analytical skills—you're obsessed with tracking, reporting, and improving performance.
• Ability to create and maintain performance dashboards.
• Experience running A/B tests to improve conversion rates.
• Strong project management and organizational skills with keen attention to detail.
• Excellent communication skills, particularly in a remote, fast-paced environment.
• Fluent in English—there's no copywriter to manage, so you'll need to handle messaging yourself.
• You must speak quickly. Everyone on our team is a fast talker, and we need someone who can keep up.
• Bonus: Experience managing AI bots, phone call campaigns, or automated LinkedIn

Application Process
To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

Job Title: Automation and Marketing Systems Lead | Remote (Global)

Start Date: Flexible for the right candidate

Compensation: Based on experience and location

About our client

We're currently building a niche digital agency designed to support Managed Service Providers (MSPs) in their Sales Development Representative (SDR) and lead generation efforts.

As we scale, we're looking for a Automation and Marketing Systems Lead to take full ownership of our automation and marketing systems.

The Opportunity: Automation and Marketing Systems Lead

This is a senior technical and strategic role where you'll lead the end-to-end setup, management, and scaling of our GoHighLevel (GHL) platform. You'll work directly with SDR leadership and stakeholders to ensure our lead gen and sales systems are best-in-class.

You'll be our in-house GHL expert, responsible for designing and optimizing automated workflows, funnels, AI agents, and more.

Key Responsibilities

Lead the complete setup and management of GoHighLevel for a digital agency model.

Design and optimize workflows, funnels, automations, and landing pages.

Implement and maintain AI Agents within the GHL platform.

Ensure integrations, automations, and data flows are secure, scalable, and efficient.

Collaborate closely with SDR leadership and wider teams to align systems with strategic goals.

Maintain documentation and support internal knowledge transfer.

Continuously improve systems with industry best practices and innovation.

Required Skills & Experience

Certified GoHighLevel Developer/Expert with hands-on experience.

Experience setting up and scaling businesses or agencies using GHL.

Deep understanding of CRM systems, automation workflows, and integrations.

Strong problem-solving and system design capabilities.

Excellent communication and collaboration skills.

Ability to work independently in a remote, international team environment.

Bonus Skills (Nice to Have)

Experience with AI-driven automation in GoHighLevel.

Familiarity with SDR workflows and lead generation pipelines.

Experience integrating GHL with other systems like CRMs and marketing tools.

Why Join Us?

Join a fast-growing, niche digital agency backed by an experienced IT provider.

Take full ownership of a critical system that powers our client-facing operations.

Work remotely with a global team and enjoy flexible hours.

Have strategic input into how the business evolves and grows.

Apply Now

If this sounds like the right opportunity for you, we encourage you to apply and join a dynamic team that values your skills and dedication

• Manage and update the companys Wix website , ensuring content is optimized and user-friendly.
• Develop and execute social media strategies across all major platforms.
• Plan, set up, and optimize Meta Ads campaigns for maximum ROI.
• Monitor campaign performance and provide regular analytics reports.
• Collaborate with the design and content team to create engaging digital content.
• Conduct market and competitor research to identify new opportunities.
• Stay updated with the latest trends in digital marketing, Wix features, and advertising tools.

• Proven experience working with Wix websites (design, updates, optimization).
• Qualification in Marketing / Digital Marketing / Communications or equivalent.
• Demonstrated experience in Meta Ads management and social media marketing .
• Strong knowledge of digital marketing tools, analytics, and reporting.
• Excellent communication skills and creative problem-solving ability.
• Experience with SEO, Google Ads, or email marketing tools (advantageous).

We are seeking a dynamic individual to lead our digital marketing initiatives across all entities within the AttoGroup. This person will be responsible for developing, implementing, and managing marketing campaigns that promote and effectively communicate the range of laboratory services of AttoSure, AttoLife, and AttoDiagnostics.

This exciting new role requires lots of creativity, attention to detail, and strong project management skills in a fast growing, cutting edge organisation.

Responsibilities

• Optimising website content for SEO purposes
• Managing social media accounts and create engaging content
• Analysing campaign performance and suggest improvements
• Utilising Google Ads and other advertising platforms to drive traffic and leads
• Conducting market research to identify new opportunities
• Collaborating effectively with the brand teams to develop and coordinate marketing efforts

Knowledge, Skills & Expertise

• Proficiency in Google Ads and Figma
• Strong understanding of SEO principles
• Ability to manage multiple projects simultaneously
• Proficient in Excel for data analysis
• Proven content creation skills
• Excellent communication and interpersonal skills
• Ability to work independently, while also contributing effectively to a collaborative team environment
• 2+ year of marketing experience

How to apply

Please provide us with a current CV along with a cover letter outlining why you are suitable for the role, highlighting your skills and experiences.AttoGroup embraces diversity, inclusion and letting your unique qualities shine. We know this supports our drive, innovation and creativity, aligning with our commitment to excellence for both customers and employees. We encourage all candidates to discuss any needed accommodations during the recruitment process, ensuring everyone has the opportunity to showcase their best selves.About AttoGroup

AttoGroup is a conglomerate of growing specialised laboratories, including our brands AttoSure, AttoLife, and AttoDiagnostics. We are committed to advancing scientific research and offering cutting-edge services that meet the needs of our diverse clientele. 

AttoSure focuses on workplace drug and alcohol testing, AttoLife offers DNA and toxicology testing for legal purposes, and AttoDiagnostics provides lab services to businesses, including pharmacogenomics (PGx) and microbiome testing.

Are you a data-driven digital marketing professional with a passion for performance? We're looking for a Digital Marketing Specialist to join our growing team and take the lead on developing and executing strategic paid media campaigns that drive growth, leads, and engagement.

As our Digital Marketing Specialist, you'll play a key role in managing and optimising digital campaigns across multiple platforms, with a strong focus on lead generation and customer acquisition. You'll work across paid search and social channels, leveraging your analytical skills to measure performance and improve ROI.

Key Responsibilities:

• Plan, execute, and optimise paid media campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms.
• Drive lead generation through targeted digital advertising strategies.
• Analyse customer journeys and digital touchpoints to improve conversion rates and user engagement.
• Perform SEO and PPC activities to increase visibility and traffic.
• Leverage social media platforms and ensure consistent brand messaging across channels.
• Use data analytics tools to track campaign performance and generate actionable insights.
• Collaborate with design and content teams to develop engaging and effective ad creatives.
• Stay ahead of trends in digital marketing, particularly in the digital finance and cryptocurrency sectors.

Qualifications and Experience:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field is required.
• Proven experience in digital marketing, with a strong focus on paid media and lead generation.
• Hands-on experience with Google Ads, Meta Ads, and campaign optimisation.
• Strong understanding of consumer journeys, conversion funnels, and digital touchpoints.
• Solid knowledge of SEO, PPC, and data analytics tools such as Google Analytics, GA4, and others.
• Experience with social media management and content planning.

Company Description

Buildsweet is an independent creative & marketing studio that partners with design-focused builders to help them grow. We specialize in branding, web design, and paid ad strategies, working to elevate builders, architects, and designers beyond word-of-mouth marketing. We believe that custom home building deserves marketing that feels as intentional and high quality as the work itself.

Role Description

We're looking for a Digital Marketing Specialist who will lead and execute paid media campaigns across Google Ads (PPC) and Meta (Facebook & Instagram) to drive qualified leads, improve conversion metrics, and scale growth for our builder / design / construction clients.

In this role, you'll be hands-on in campaign planning, execution, and optimization, working closely with our creative, strategy, and client teams. You'll be the goto expert on paid acquisition and will continue to develop the ad side of our service offering.

Qualifications

• Plan, build, and manage Google Ads campaigns (Search, Display, Video, Performance Max, etc.)
• Plan, build, and manage Meta Ads (Facebook, Instagram).
• Conduct keyword research, audience targeting, and competitive analysis.
• Monitor, analyze, and optimize campaign performance: CTR, conversion rate, CPA, ROAS, impression share, etc.
• A/B test ad copy, creative, calls to action, and landing pages.
• Set up, maintain, and optimize remarketing / retargeting funnels.
• Collaborate with designers, copywriters, and web teams to ensure ads + landing pages align and convert.
• Report on results, generate dashboards, insights, actionable recommendations.
• Manage ad budgets and pacing, forecasting, and scaling.
• Stay up to date on platform changes, best practices, new ad formats, and industry trends.

What We're Looking For

• 2-4+ years hands-on experience in paid media with a strong focus on Google Ads and Meta Ads.
• Proven track record managing campaigns with meaningful budgets (e.g. several thousands to tens of thousands per month).
• Deep understanding of attribution models, conversion tracking, and pixel setups.
• Experience in A/B testing and conversion rate optimization.
• Strong analytical skills, ability to interpret data, find patterns, and act on them.
• Solid knowledge of Google Analytics (or GA4), Tag Manager (or equivalent), UTM parameters.
• Excellent communication skills, you'll need to explain complex results and insights to clients and teammates.
• Self-motivated, detail-oriented, able to manage multiple clients and priorities.
• Bonus: Experience working in B2B / services / creative agency settings; experience in the home building / architecture / construction sector.

How To Apply

• Your resume / LinkedIn profile.
• A brief cover letter or note telling us why you're excited about this role and what you'd bring.
• A work sample or case study of a Google Ads or Meta Ads campaign you've run (include metrics/outcomes. Ideally relevant to local service businesses).