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Join to apply for the Digital Marketing Specialist role at Somewhere

Join to apply for the Digital Marketing Specialist role at Somewhere

This is a full-time remote role for a Digital Marketing Specialist at a growing US based company. The Digital Marketing Specialist responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.

Qualifications

• 2+ years of experience in digital marketing, or a related field.
• Proven track record in planning and executing backlink campaigns.
• Strong knowledge of Google Analytics, backlink tools, and SEO best practices.
• Excellent analytical, communication, and problem-solving skills.
• In-depth understanding of ranking factors, search engine algorithms, and SEO reporting.
• Proficiency with SEO tools such as SEMRush, Google Analytics, Google Search Console, and other relevant platforms.

Responsibilities

• Developing and implementing a digital marketing strategy
• Creating visual concepts for promotional activities
• Managing the digital marketing calendar
• Maintaining the online presence and reputation of the company
• Overseeing the creation and maintenance of social media content
• Creating and updating digital marketing reports
• Overseeing the digital marketing budget

Compensation

$1,500 - $,500 USD/month depending on experience.

Details

Independent contractor agreement paid 2x monthly.

Client has a desire for long term commitment.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Staffing and Recruiting

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Sandton, South Africa | Posted on 11/06/2025

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Responsibilities:

• Create and Execute Digital Marketing Campaigns.
  
• Administer Websites & Publish Content
  
• Monitor & Optimize Marketing Campaigns
  
• Use data analytics to measure, analyze, and report on campaign performance.
  
• Advanced knowledge of Search engine optimization (SEO)
  
• Website administration and content publishing
  

• Google Certified.
  
• Digital Marketing Qualification.
  
• 3-5 years of experience in developing and implementing digital marketing strategies
  
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  
• Proven record of successful budget management and management of advertising channels to
  
• meet target KPIs thresholds necessary.
  
• Critical thinker and problem-solver
  
• Strong analytical skills
  

• Team-player
  
• Self-disciplined and motivated
  
• Able to perform under pressure
  
• Willingness to multi-task
  
• Service-orientated
  
• Assist with additional tasks not related to job description, requested by Marketing Manager
  

Job category: Banking, Finance, Insurance. Stockbroking

Contract: Fixed Term Contract

Remuneration: Market Related

EE position: Yes

WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.

Results Delivery

· Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.

· Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.

· Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.

· Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.

· A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.

· Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.

· Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.

· Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.

· Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive

· Reporting : Creating detailed reports on campaign performance and providing insights for improvement.

· SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.

· Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.

Stakeholder Relationship Management

· Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.

· Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.

· Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.

· Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.

· Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.

Transformation and Innovation Contribution

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.

· Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.

· Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.

· Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.

· Innovation Contributions

· Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.

· Grade 12 and relevant tertiary qualification

· Diploma in Marketing and Communications or Digital Marketing

· 4-5 years working in a financial markets or financial services environment

· 2 years' experience within digital marketing.

· Experience in executing performance marketing and optimising digital marketing campaigns

Knowledge and Skills required

Knowledge:

· JSE policies and procedures

· Analytics and Data Interpretation

· AI-powered tools

· Planning, Scheduling, Advertising and Campaign Management

· Lead generation and optimisation

Skills:

· Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.

· Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.

· Building and maintaining effective relationships with multiple, internal stakeholders

· Agency and Supplier management

· Managing multiple campaigns

· Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.

• Oversight for brand consistent communications across all digital platforms, applying best practices to the design of product content.
• Expert knowledge and use of desktop productivity and publishing applications (Word, Excel, Outlook, PowerPoint, Publisher, Visio).
• Maintain index of incoming and outgoing forms and reports to stakeholders, ensuring electronic document quality and standardisation.
• Expert understanding and use of graphic design tools & principles, with a good understanding of multimedia (formats, codecs, resolution, quality, compression, filters, layers, vectors, OCR, bitrate, etc.).
• Establish and maintain stock imagery for use in branding and marketing, standardising colour palettes, fonts, and shapes.
• Update email signatures to keep information relevant and leverage to communicate other campaign information simultaneously (Visual design concepts, awards, traceable links, surveys, legal disclaimer).
• Provide technical input into any re-branding or re-design exercises of engagement platforms to ensure all technical areas are addressed.
• Online presence:
  • Assisting business with unique and technical website updates in WordPress, Divi Builder & custom fields (new plugins & updates, new page structures, sections, frames, menus, surveys & data submission forms, SMTP configuration, human validations).
  • Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, Google Reviews.
  • Manage all search engine optimisation, appropriate tagging, identify keywords, frequent search queries and emerging trends, with constant feedback to business, striving to increase audience reach.
  • Develop and maintain the FAQ database.
  • Review and refine ease of access to information, leveraging advancements in technology (e.g. Indexing site content, Chatbots, AI, documents availability in client portal).
  • Monitor online platforms and report back to business on all external parties' publications (news articles, mentions, posts, comments, reviews, information, etc.).
• Analytics & Reporting:
  • Overall responsibility for the input, operation, tracking and reporting capabilities of customer satisfaction platforms (i.e. IT Helpdesk, Dynamics CRM, website queries, capable social media platforms). Update and maintain categories, escalation paths, response times, service ratings, monthly reporting capabilities etc.
  • Provide input on ways to collect, collate, and log all formal complaints from various digital platforms into the Fund's Complaints Register, and suggest possible solutions to resolve complaints or avoid them altogether.
  • Implement, monitor, extract and provide analytical feedback on all possible metrics from various online platforms (visits, hits, likes, shares, calls, queries, complaints, etc.) from the Fund's digital platforms (e.g. Google Analytics 4 on website, Google Reviews, Facebook Business

About the Role:

We are seeking a creative and results-driven Digital Marketing Specialist . The ideal candidate will have hands-on experience in Wix website management , social media marketing, and Meta Ads , with a strong understanding of digital marketing strategies to grow brand awareness and generate leads.

Key Responsibilities:

• Manage and update the company’s Wix website , ensuring content is optimized and user-friendly.
• Develop and execute social media strategies across all major platforms.
• Plan, set up, and optimize Meta Ads campaigns for maximum ROI.
• Monitor campaign performance and provide regular analytics reports.
• Collaborate with the design and content team to create engaging digital content.
• Conduct market and competitor research to identify new opportunities.
• Stay updated with the latest trends in digital marketing, Wix features, and advertising tools.

Requirements:

• Proven experience working with Wix websites (design, updates, optimization).
• Qualification in Marketing / Digital Marketing / Communications or equivalent.
• Demonstrated experience in Meta Ads management and social media marketing .
• Strong knowledge of digital marketing tools, analytics, and reporting.
• Excellent communication skills and creative problem-solving ability.
• Experience with SEO, Google Ads, or email marketing tools (advantageous).

Who Are We?
We operate within the Security Surveillance industry, delivering innovative solutions to protect assets and ensure safety. Our focus is on leveraging advanced technology and digital platforms to enhance brand presence and drive business growth.

Who Are We Looking For?
We are seeking a skilled and versatile Digital Marketing Specialist or Digital Marketing Manager with 3 to 5 years’ experience in digital marketing, preferably within or familiar with the Security Surveillance or related technology sectors. The ideal candidate has a proven portfolio and demonstrable expertise in integrating AI-driven tools to boost marketing performance and efficiency.

What Will You Do?

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Create and design digital brochures, graphics, and promotional materials that maintain a cohesive brand identity.
• Design, update, and optimize user-friendly websites on platforms such as WordPress and Wix, ensuring responsiveness and SEO best practices.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, analyzing performance data to inform decisions.
• Manage social media accounts by creating content calendars, engaging posts, and driving both organic and paid audience engagement.
• Assist in brand development by defining and promoting brand tone and messaging consistent with marketing strategies.
• Track key performance indicators and produce detailed reports using tools like Google Analytics and Meta Insights, offering actionable insights.
• Integrate AI technologies such as ChatGPT, Midjourney, and Jasper into marketing workflows to enhance content creation, targeting, and automation.
• Stay abreast of emerging AI and digital marketing trends to continuously refine strategies.

What Do You Need?

• A strong portfolio showcasing digital marketing projects and achievements.
• Proficiency with Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, Mailchimp, WordPress, and similar tools.
• Experience in applying AI tools within marketing processes for content generation and campaign optimization.
• Excellent written and visual communication skills.
• Self-motivation with exceptional time management and project coordination abilities.