212 Email Marketing jobs in South Africa

Job Title:
Email Marketing Specialist

Location:
Bellville, Cape Town

About ICG Medical:

ICG Medical is a leading global healthcare recruiter with a focus on nurses (all specialities), midwives and home care/healthcare workers. Our company vision is to improve patient care. The DNA make up of our business stems from our core values: Open, Family and Passion. The business is made up of three recognised healthcare recruitment brands: Greenstaff Medical, Clinical24 and Cromwell Medical. Each deliver tailored solutions for our candidates and clients from our offices in the UK, Ireland, India, South Africa, China, Philippines, Australia, Canada and the USA with more office openings on the horizon.

Job Summary:

As an Email Marketing Specialist with a strong background in developing and executing targeted email campaigns that drive engagement, conversions, and brand loyalty. Skilled in audience segmentation, A/B testing, automation workflows, and performance analytics. Adept at using platforms like Mailchimp, HubSpot, and Salesforce Marketing Cloud to deliver personalized content and optimize campaign ROI. Collaborates effectively with cross-functional teams to align email strategies with broader marketing goals. Passionate about leveraging data and creativity to craft compelling messages that resonate with diverse audiences.

Key Responsibilities

Campaign Management:

• Design, build, and deploy targeted email campaigns in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Email Studio).
• Develop segmented lists and personalization strategies to improve engagement and conversion.

Content & Design:

• Collaborate with the marketing team to create compelling copy and email templates that align with Greenstaff Medical's brand.
• Ensure all communications are optimized for desktop and mobile.

Data & Reporting:

• Manage subscriber data, ensuring data hygiene and compliance.
• Track, analyze, and report on email performance metrics (open rates, CTR, conversions) and recommend optimizations.

Automation & Workflows:

• Build automated journeys for lead nurturing, candidate re-engagement, referral programs, and client outreach.
• Leverage dynamic content, personalization, and A/B testing to enhance campaign effectiveness.

Cross-Functional Collaboration:

• Partner with recruitment and business development teams to align email campaigns with hiring needs and client acquisition goals.
• Support marketing initiatives across digital channels when needed.

Qualifications & Skills

• Proven experience as an
  Email Marketing Specialist
  or similar role, preferably in
  Salesforce Marketing Cloud
  .
• Strong understanding of email best practices, automation, deliverability, and compliance.
• Proficiency in HTML/CSS for email template editing.
• Data-driven mindset with strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects under tight deadlines.

Job Title: Email Marketing Specialist

Position Type: Full-Time, Remote

Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting deadlines)

About the Role:

Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle — from segmentation and automation through deliverability and reporting — ensuring email remains a consistent and measurable revenue channel.

Responsibilities:

Campaign Development & Execution:

• Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Write subject lines, body copy, and CTAs tailored to audience segments.
• Design responsive templates that align with brand guidelines (HTML/CSS edits when necessary).

Audience Segmentation & List Management:

• Maintain databases of 20k–200k+ contacts.
• Segment audiences by persona, lifecycle stage, engagement level, and geography.
• Clean lists regularly (remove hard bounces, spam traps, inactive users).

Automation & Nurture Programs:

• Build drip sequences, abandoned cart flows, and behavioral triggers.
• Test workflow logic to ensure automated campaigns run correctly.

Deliverability & Compliance:

• Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark.
• Manage domain health, DNS/SPF/DKIM settings, and suppression lists.
• Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA.

Performance Optimization:

• Run A/B tests on subject lines, copy, CTAs, and send times.
• Analyze metrics (open rate, CTR, conversion, unsubscribe).
• Iterate campaigns based on data insights.

Reporting:

• Build weekly/monthly dashboards with campaign performance.
• Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards.
• Present findings and recommendations to sales/marketing leadership.

What Makes You a Perfect Fit:

• Strong balance between creativity and data-driven analysis.
• Excellent copywriting and attention to detail.
• Technically capable of solving deliverability and ESP configuration issues.
• Organized and able to manage multiple campaigns simultaneously.

Required Experience & Skills (Minimum):

• 2+ years professional email marketing experience.
• Proficiency in at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp).
• Advanced Excel/Google Sheets (segmenting, VLOOKUPs, pivot tables).
• Knowledge of basic HTML/CSS for email templates.

Ideal Experience & Skills:

• Managed email programs for 50k+ contacts.
• Familiarity with deliverability monitoring tools (Litmus, GlockApps).
• Industry exposure in SaaS, e-commerce, or professional services.
• Experience integrating ESPs with CRMs (Salesforce, HubSpot).

What Does a Typical Day Look Like?

An Email Marketing Specialist's day revolves around creating and optimizing campaigns that deliver measurable results. You will:

• Plan and build campaigns, writing copy and designing templates.
• Segment audiences for precise targeting and improved relevance.
• Monitor deliverability and maintain clean, healthy lists.
• Launch automated workflows that nurture leads and re-engage inactive users.
• Analyze performance metrics and test variations to improve engagement.
• Report results to stakeholders, translating metrics into actionable insights.

In essence: you ensure email campaigns are strategic, compliant, and consistently driving engagement and revenue.

Key Metrics for Success (KPIs):

• Open rates ≥ industry benchmark (20–40%).
• CTR ≥ 3–5%.
• Conversion rate improvements over time.
• Bounce rate <2% and unsubscribe rate < 1%.
• Revenue attribution tracked and reported accurately.

Interview Process:

1. Initial Phone Screen
2. Video Interview with Pavago Recruiter
3. Practical Task (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch)
4. Client Interview
5. Offer & Background Verification

About Us

We are a fully remote email marketing agency headquartered in Los Angeles, growing rapidly (4.3x in 2022), and looking for an exceptional A-player, Senior Email Strategy to elevate our team further.

Our Beliefs:

• We uphold the highest standards of excellence and seek A-players only. If you're ready to be challenged, grow, and have immense impact on the road to an 8-figure company, this is the place for you.
• Work Hard, Play Hard: We believe that our employees are one of our most important assets. Knowing the demands of agency life, we've sculpted policies to ensure our team can recuperate and tackle each day with an excitement and vigor to go deep for clients. This means you get a 4-day work-week, 20 days PTO, 100% remote work policy, and flexible work hours (ET/PT) that adapt to your life.
• Culture of HEART: Every action we take and decision we make is rooted in our core values: Honesty, Excellence, a Positive Attitude, Results, and Trustworthiness. We live by our values.
• Empowerment and Responsibility: With the freedom we provide, we trust in your self-responsibility. The thing that binds us all? We care deeply. Every team member is integral to our mission, sharing a deep commitment to our company, our clients, and creating a ripple effect of positivity.

If this sounds like you, and you maybe even fancy a fresh coconut or piña colada at sunset (irrelevant to the role, but still fun), you might've just found your tribe. Dive deeper below.

Who Are We Looking For?

This role is not a walk in the park. Rather, it's an opportunity to leave your mark in the growth towards an 8-figure agency.

We're looking for exceptional, not good. The Lebron James and Serena Williams of email marketing. The right person for this role is an expert in e-commerce retention marketing, has experience in building and developing agency teams, and is an inspiring leader to their peers. But most importantly, cares deeply about the work they do for their clients, and is kind. The benefit of this role is that you truly get to come in, have massive impact, and shape your own role and trajectory in this company.

The Role

As the Senior Email Strategist, you'll guide, coach, and develop our Email Strategist team while developing high-quality email strategies and ensuring client work is executed flawlessly.

Key Responsibilities:

Department Development:

• KPI Growth:
  Continually working on improving the department processes and KPIs.
• Workflow Optimization
  : Optimizing existing workflows based on new industry best-practices, intelligent testing, and efficiency KPIs.
• Preparing Department Growth
  : Actively preparing the department for continued growth including support in hiring decisions.

Strategic Planning and Execution:

• Developing and Implementing Email Marketing Strategies:
  Creating innovative and effective email marketing strategies that align with each client's goals and overall marketing strategy. This includes managing the entire email marketing process, from list creation and segmentation to designing targeted campaigns, testing, and optimization. Developing best-in-class strategies for the team to use.
• Data Analysis and Performance Tracking:
  Tracking and analyzing campaign performance data to inform strategic adjustments, including open rates, click-through rates, conversion rates, and overall ROI. This also includes developing and tracking email marketing KPIs and preparing performance reports for clients.
• Testing and Optimization:
  Running A/B tests to identify the most effective email elements (subject lines, content, design, etc.) and making necessary adjustments to improve performance.

Client Relationship Management:

• Account Management
  : Building and maintaining strong relationships with clients, understanding their needs and goals, and acting as the main point of contact for all email marketing-related communication.
• Project Management:
  Overseeing the progress of email marketing projects from initiation to completion. This includes coordinating with different team members, managing timelines and budgets, and ensuring that all deliverables meet the client's expectations.
• Reporting and Communication:
  Regularly communicating with clients about the progress and results of their email campaigns, addressing any concerns they may have, and ensuring their satisfaction with the service provided.
• Client Retention and Expansion
  : Working to retain existing clients and expand services where possible, which may involve identifying upselling or cross-selling opportunities.

Desired Outcomes & Goals Of The Role:

• Client Retention: Maintain a client churn rate of less than 5% per quarter.
• Client Management: Collaboratively handle 10-15 clients and manage the Email Strategist team with each pod handling the same amount of clients.
• ROI: Ensure clients receive a minimum of 5x ROI on their investment with The Email Marketers.
• Operational Efficiency: Enhance turnaround times for campaign conception to execution, aiming for a 10% improvement quarter-on-quarter.

Who Will Be Successful In This Role?

• Resilience & Adaptability: Thrive under stress and change, with the capacity to excel in a dynamic environment.
• Innate Qualities: A blend of humility, drive for success, and genuine kindness.
• Detail-Oriented: A fervent attention to detail, coupled with a commitment to producing top-tier work.
• Organized Thinker: Exceptional organizational and prioritization skills, melded with creative and analytical prowess.
• Effective Communicator: High emotional intelligence with superior verbal, written, and interpersonal communication abilities.
• Marketing Acumen: Familiarity with diverse marketing channels (e.g., SEO, Facebook Ads, Google Ads, and PR) and lifecycle email marketing.
• Tool Proficiency: Knowledge of email marketing tools like Klaviyo, Marketo, MailChimp, and Bronto.
• Best Practices Adherence: Expertise in email best practices, from design to deliverability, including CAN-SPAM regulations.
• Preferred: Experience in e-commerce, agency settings, and a foundational understanding.

What We Offer:

• 4-day work-week (Monday - Thursday).
• 100% remote work policy and flexible work times according to ET / PT hours.
• 20 days PTO
• Investment in personal and professional growth. Weekly coffee & learns, and more.
• Exceptional team to work, learn, grow, and have fun with.
• Grow with us: Internal growth opportunities and the ability to shape a young company's trajectory and culture.

The Email Marketers provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Email Marketing Specialist (with Graphic Design)

Milnerton, Cape Town
| Full-Time | In-Office

About Butcherbird

Butcherbird is a full-stack growth partner for founders, combining content creation, performance marketing, and fulfillment under one roof. We scale high-potential consumer brands with precision, performance, and relentless execution.

Our team has built some of South Africa's most exciting DTC businesses — including BUUB Sunscreen, Superior Fragrances, and SCHNOZZ. We work fast, take ownership, and push ourselves to be the best at what we do.

The Role

We're looking for a sharp, strategic, and creatively driven
Email Marketing Specialist
to join our in-house team. You'll be responsible for planning, designing, and executing email flows and campaigns across multiple brands.

This role blends technical skill, marketing intuition, and design expertise. You must be fluent in
Klaviyo
(or similar platforms) and know how to build automated flows, design high-converting emails, segment audiences, and optimize for performance. Strong graphic design ability is essential — you'll be creating the visuals yourself.

What You'll Be Doing

• Build and manage email flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
• Create and execute weekly campaign emails across multiple brands
• Design mobile-optimized, visually clean, and on-brand email layouts
• Segment and personalize emails based on customer behavior and data
• Test subject lines, designs, CTAs, and send times for continuous improvement
• Monitor email KPIs (open rate, CTR, conversion rate, unsubscribes, etc.)
• Collaborate with brand leads, performance team, and creative team to align messaging

Who We're Looking For

You're equal parts marketer and designer. You understand what makes a customer click, but you also know how to make the experience visually compelling. You're fast, organized, and take pride in clean execution. You love flows, metrics, and performance.

• You love automation, lifecycle strategy, and campaign performance
• You care deeply about typography, layout, and brand voice
• You're a builder who thrives under pressure and fast deadlines
• You're constantly learning and iterating to drive results

Requirements

• 1–2+ years experience in email marketing using
  Klaviyo
  , Mailchimp, or similar
• Strong understanding of email flows, segmentation, and A/B testing
• Proven design skills using
  Canva
  ,
  Figma
  , or Adobe Creative Suite
• Experience writing or editing marketing copy
• Ability to manage multiple brands and timelines simultaneously
• Based in
  Cape Town
  and available to work
  in-office full-time

Bonus Points For

• Deep experience in Klaviyo (automation, liquid code, custom triggers)
• Ecommerce or DTC brand background
• SMS marketing experience
• Experience designing for both mobile and desktop

What's In It for You

• Work directly with a fast-moving team scaling some of SA's most exciting brands
• Opportunity to own a high-leverage channel with measurable impact
• Real responsibility, fast decision-making, and growth
• Competitive salary with room for advancement

APPLY QUICKLY: include email design examples you have made from scratch, and other graphic design potential.

Important: Applications without prior Klaviyo experience will not be considered.

EMAIL MARKETING STRATEGIST (eComm Email Marketing)

We're a fast-growing, fully remote start-up agency working with exciting eCommerce brands. Our team is made up of talented people from all over the world, and we're looking for someone who's ready to take ownership of strategy and client relationships.

What you'll do:

• Develop Strategy
  → Run Klaviyo account audits, create actionable strategies, and lead client calls for 6–9 figure eCommerce brands.
• Lead Campaign Execution
  → Direct a team of professional account managers to bring your strategies to life with high-performing campaigns/flows.
• Own Client Success
  → Maintain clear communication, build strong relationships, and ensure client satisfaction and ROI continue to grow.

Why Join Us?

You'll be at the center of shaping email marketing success for ambitious DTC brands, with a supportive team and room to grow alongside the agency.

Interested? Apply here to get started:

• email #ecommerce #marketingstrategy #klaviyo #savioagency #hiring
  

Ignite Visibility, a top-rated US-based digital marketing agency, is looking for an experienced Email Marketing Designer with 4–5 years of proven expertise in email design, production, and deployment. This is a key role where you'll transform creative assets into high-performing, visually compelling campaigns for global brands.

What You'll Do

• Convert approved design mockups and assets into responsive HTML email campaigns.
• Build campaigns within Email Service Provider (ESP) template editors and design supporting images.
• Import and QA coded emails, ensuring flawless rendering across devices and clients.
• Collaborate with account managers and clients on live testing, revisions, and approvals.
• Manage campaign workflows—segmentation, list setup, automations, re-sends, and deployment.
• Troubleshoot and optimize templates for responsiveness, mobile rendering, and accessibility.
• Support ongoing template development and modular coding for scalability.

What We're Looking For

• 4–5 years of hands-on experience in email design, HTML/CSS coding, and production.
• Ability to work U.S. business hours
• Proficiency with multiple ESPs, including:
• Mailchimp, HubSpot, Klaviyo, Campaign Monitor, SFMC (ExactTarget), Constant Contact, ActiveCampaign, My Emma, Selligent.
• Strong eye for design, typography, and layout with attention to detail and QA accuracy.
• Experience creating responsive, mobile-optimized, and accessible emails.
• Ability to manage multiple projects with speed, precision, and organization.
• Collaborative mindset and excellent communication skills.

Why Join Ignite Visibility?

• Work with one of the top-rated digital marketing agencies in the US.
• Collaborate with an international team of passionate marketers and designers.
• Opportunities for professional growth in a fast-paced, innovative environment.
• Remote flexibility with global impact.

If you're a detail-oriented email designer who thrives on transforming creative into impactful campaigns, we'd love to hear from you.

Apply today and help us create email experiences that drive results.

Internship Opportunity for Marketing Students

Digital Marketing Internship - TourAxis

Are you a student or recent graduate eager to gain hands-on experience in digital marketing?

TourAxis is offering a 6-month paid internship where you'll work alongside our dynamic marketing team, gaining valuable real-world skills.

What You'll Do:

• Assist with marketing tasks, including building and testing emails, creating brochures and supporting various campaigns.
• Work closely with the team to gain practical experience in a fast-paced environment.
• Get exposure to multiple areas of digital marketing and contribute to exciting projects.

What We Offer:

• Contract: 6 months
• Hybrid Work Setup: 3 days in-office, 2 days remote
• Hours: Monday - Friday, 9 AM - 5 PM
• Laptop Provided

Who We're Looking For:

• A motivated student or recent graduate with an interest in digital marketing.
• Someone eager to learn, adaptable, and ready to contribute.
• No prior experience required - just a willingness to dive in and grow

Role Purpose

Own the end‑to‑end creation, QA and delivery of on‑brand Mailchimp campaigns. Blend hands‑on HTML/CSS for email, list and audience management, and a strong design eye to deliver reliable, measurable results. As a mid‑weight specialist you'll operate autonomously on day‑to‑day sends and contribute to the development of our automation and testing roadmap.

Key Responsibilities

Campaign production

• Build emails and reusable templates in Mailchimp (Classic & New Builder).
• Code/adjust custom HTML/CSS for responsive behaviour and dark‑mode readiness.
• Create modular content blocks and maintain a component library with usage notes.

Audience & data management

• Maintain lists, tags, groups and segments with clear naming conventions.
• Set up and optimise journeys/automations (welcome, nurture, re‑engagement, event reminders).
• Manage imports/exports, de‑duplication, bounce handling and suppression lists; uphold data hygiene.

Quality assurance

• Own a rigorous pre‑send QA: links, images/alt text, subject & preview, merge tags, personalisation fallbacks.
• Test renders across major clients/devices; validate tracking/UTMs and send settings.
• Ensure accessibility (headings hierarchy, colour contrast, tap targets, semantic HTML where feasible).

Design & brand

• Translate brand guidelines into clean, scannable layouts with clear hierarchy and typography.
• Create/lightly edit assets (SVG/PNG/GIF) and compress for email size constraints.
• Partner with designers and copy to maintain consistency and elevate the craft.

Measurement & optimisation

• Define campaign objectives and success metrics; build Mailchimp reports and dashboards.
• Run A/B tests (subject, preview, timing, layout, CTA, personalisation) and document learnings.
• Feed insights into a rolling backlog to lift CTR/CTOR and conversions.

Compliance & governance

• Apply consent and preference best practice (POPIA/GDPR), footer compliance and suppression policies.
• Maintain an email QA checklist and release notes for every send.

Ways of working

• Manage a simple content calendar; communicate timelines and approvals.
• Coordinate with project team /compliance as needed; be calm and reliable under deadline.

Required Skills & Experience

• 3–5 years' hands‑on email production using Mailchimp (templates, journeys, segments, merge tags).
• Solid HTML/CSS for email (table layouts, inline styles, fallback fonts, dark‑mode tactics).
• Meticulous attention to detail and methodical QA; comfortable owning list hygiene at scale.
• Design literacy: layout, spacing, typography, image optimisation; basic Figma/Adobe skills.
• Understanding of deliverability (SPF/DKIM/DMARC basics, sender reputation, throttling).
• Competent with analytics and UTM tagging; able to set goals and report outcomes.
• Working knowledge of email accessibility guidelines.

Nice to Have

• Litmus or Email on Acid.
• MJML; simple templating (e.g., merge logic or basic Liquid/Handlebars).
• CSV/data wrangling; Google Sheets formulas; basic SQL.
• Zapier/webhooks to connect forms and CRMs.

Success Metrics (KPIs)

• List health: growth rate, active vs dormant ratio, bounce & spam‑complaint rates.
• Campaign performance: delivery rate, click‑through, CTOR, conversions.
• Quality: pre‑send defect rate, post‑send issue rate, SLA adherence.
• Velocity & reuse: time‑to‑send, % built from reusable modules, automation coverage.
• Compliance: zero critical breaches; unsubscribe rate within thresholds.

Tools You'll Use

Mailchimp, Google Analytics (UTMs), Figma/Adobe CC, Litmus/Email on Acid (or equivalents), Excel/Google Sheets.

Personal Attributes

• Organised, meticulous, and accountable.
• Design‑aware with a pragmatic, test‑and‑learn mindset.
• Clear communicator; collaborative and ownership‑oriented.

Location & Working Pattern

Cape Town based, offices in Wynberg, Hybrid (3 in office days, 2 WFH days).

Important: Applications without prior Klaviyo experience will not be considered.

EMAIL MARKETING STRATEGIST (eComm Email Marketing)

We're a fast-growing, fully remote start-up agency working with exciting eCommerce brands. Our team is made up of talented people from all over the world, and we're looking for someone who's ready to take ownership of strategy and client relationships.

What you'll do:

• Develop Strategy
  → Run Klaviyo account audits, create actionable strategies, and lead client calls for 6–9 figure eCommerce brands.
• Lead Campaign Execution
  → Direct a team of professional account managers to bring your strategies to life with high-performing campaigns/flows.
• Own Client Success
  → Maintain clear communication, build strong relationships, and ensure client satisfaction and ROI continue to grow.

Why Join Us?

You'll be at the center of shaping email marketing success for ambitious DTC brands, with a supportive team and room to grow alongside the agency.

Interested? Apply here to get started:

• email #ecommerce #marketingstrategy #klaviyo #savioagency #hiring