541 Digital Marketing Strategist jobs in South Africa

Key Responsibilities :

Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.

Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.

Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.

Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.

Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.

Manage and execute content marketing initiatives, including blog posts, infographics, and video content.

Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.

Lead email marketing campaigns, including automation, audience segmentation, and A / B testing.

Create and edit graphics and video content for marketing campaigns.

Collaborate with internal teams and external agencies to execute campaigns effectively.

Stay up to date with the latest digital marketing trends, tools, and best practices.

Key Skills & Experience Required :

5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.

Proven track record of successfully improving search engine rankings and increasing organic traffic.

Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.

Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.

Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).

Strong analytical skills with experience in data-driven decision-making and performance reporting.

Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.

Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).

Basic HTML, CSS, and JavaScript knowledge is a plus.

Strong copywriting skills for ad creatives, landing pages, and social media posts.

Excellent project management skills with the ability to juggle multiple campaigns.

Experience with A / B testing, audience segmentation, and personalization strategies.

Strong problem-solving abilities and a growth-driven mindset.

Preferred Qualifications :

Certifications in Google Ads, Google Analytics, or Facebook Blueprint.

Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).

Background in eCommerce or B2B lead generation.

Knowledge of UX / UI principles and website optimization.

Experience working with AI-driven marketing tools and automation.

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Job Title: Digital Marketing Strategist (E-commerce)

Location: Remote (LATAM, South Africa, or Eastern Europe preferred) | Type: Full-Time

About Our Client

Our client is a growing D2C skincare brand preparing for a major international relaunch. With an existing offshore creative team in the Philippines (video editors, designers, media buyers), they are looking for a strategic leader to sit above the execution team, manage the creative process, and drive e-commerce growth.

The Opportunity

We are seeking a mid-senior level Digital Marketing Strategist to own and direct our client's creative and campaign strategy. The founder is currently managing all concepts and strategy and is looking to hand off these responsibilities to a proactive and independent professional.

This is a critical role where you will act as the founder's right hand, managing the project flow between all creative resources and ensuring the marketing efforts are aligned with the brand's vision and revenue goals. This is not just an execution role; you will be the strategic mind guiding the creative output.

Key Responsibilities

• Creative & Campaign Strategy: Develop and oversee the digital campaign strategies for e-commerce growth, translating customer insights into compelling marketing concepts.
• Project Management: Manage the project flow across the remote team of media buyers, video editors, and designers, providing clear creative feedback on visuals, copy, and campaign flow.
• Performance & Optimization: Conduct A/B testing, review analytics, and continuously optimize strategies to improve ROI.
• Influencer Marketing: Explore, develop, and integrate influencer marketing opportunities into the overall strategy.
• Collaboration: Liaise directly with the founder, taking ownership of the creative management process to free them from the day-to-day execution workload.
  
  

• Experience: 5-10 years of experience in digital marketing with a proven track record in e-commerce strategy.
• Technical Proficiency:
• Essential: Shopify.
• Familiarity with Meta Ads and Google Ads workflows (strategic oversight, not hands-on execution).
• Proficient with project management tools like ClickUp, Notion, and Slack.
• Strategic Mindset: You are a data-driven critical thinker who can analyze campaign performance and adjust strategy accordingly.
• Leadership & Communication: You are a strong communicator who can guide and align remote creative teams. You have an ownership mindset and are comfortable acting as a founder's right hand.
• Creative Eye: You have high standards for content and a strong understanding of how to create compelling ad concepts.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Staffing and Recruiting

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Overview

Applications are invited for the Social Media Liaison position to be based in Stellenbosch, Worcester or Porterville .

A customer-focused position to support our online presence across social media platforms. This role is ideal for someone with strong communication skills, a customer-first mindset, and the ability to effectively escalate issues and manage customer expectations. This person will ensure our customers feel heard, informed, and valued.

• Monitor and respond to customer queries, comments, and complaints on all social media channels (Facebook, Twitter/X, Instagram, Google, etc.) and local WhatsApp groups in a timely and professional manner
• Escalate technical issues, service disruptions, or complaints to the relevant internal teams and follow through to resolution
• Assist in the scheduling of engaging content to support campaigns, product launches, and service updates
• Maintain a consistent brand voice across all platforms
• Track and report on social media engagement and customer sentiment
• Support broader marketing or communications initiatives as needed
• Stay up to date with platform updates, social media trends, and best practices

• Excellent written and verbal communication skills with fluency in English and local languages
• Must be customer-centric with the ability to remain calm and professional, even under pressure
• Must have a keen interest in social media in general, and an understanding of how the different systems operate
• Basic understanding of major social media platforms and how they are used for customer engagement
• Proficient in basic computer skills and social media management tools (e.g. Meta Business Suite or similar platforms)
• Previous experience in customer service or community management is an advantage
• Willingness to learn and grow in a fast-paced, dynamic environment
• Strong attention to detail and ability to manage multiple conversations simultaneously
• Responsible and reliable with good time management
• Team player who takes initiative and shows a willingness to assist others
• Must be willing to work shifts, including evenings and weekends

• Matric (Grade 12) or similar
• Short courses or certification in social media and communications management, digital marketing, or customer service will be advantageous

• Preference will be given to Previously Disadvantaged Individual candidates in line with Herotel’s Employment Equity Plan
• Submission of your CV provides Herotel with your express consent for us to process your personal information contained therein, for purposes of processing your application. Please refer to our Privacy Policy on our website for further information on how we process personal information
• Kindly note that should you not receive feedback from us within 4 weeks of applying, you should consider yourself unsuccessful for the role

Applications are invited for the Social Media Liaison position to be based in North of South Africa.

PURPOSE OF THE ROLE:

A customer-focused position to support our online presence across social media platforms. This role is ideal for someone with strong communication skills, a customer-first mindset, and the ability to effectively escalate issues and manage customer expectations. This person will ensure our customers feel heard, informed, and valued.

Key Performance Areas would include, but are not limited to:

• Monitor and respond to customer queries, comments, and complaints on all social media channels (Facebook, Twitter/X, Instagram, Google, etc.) and local What's app groups in a timely and professional manner
• Escalate technical issues, service disruptions, or complaints to the relevant internal teams and follow through to resolution
• Assist in the scheduling of engaging content to support campaigns, product launches, and service updates
• Maintain a consistent brand voice across all platforms
• Track and report on social media engagement and customer sentiment
• Support broader marketing or communications initiatives as needed
• Stay up to date with platform updates, social media trends, and best practices

The successful candidate must have the following experience/skills:

• Excellent written and verbal communication skills with fluency in English and local languages.
  
• Must be customer-centric with the ability to remain calm and professional, even under pressure.
  
• Must have a keen interest in social media in general, and an understanding of how the different systems operate.
  
• Basic understanding of major social media platforms and how they are used for customer engagement.
  
• Proficient in basic computer skills and social media management tools (e.g. Meta Business Suite or similar platforms).
  
• Previous experience in customer service or community management is an advantage.
  
• Willingness to learn and grow in a fast-paced, dynamic environment.
  
• Strong attention to detail and ability to manage multiple conversations simultaneously.
  
• Responsible and reliable with good time management.
  
• Team player who takes initiative and shows a willingness to assist others.
  
• Must be willing to work shifts, including evenings and weekends.
  

Education Requirements:

• Matric (Grade 12) or similar.
  
• Short courses or certification in social media and communications management, digital marketing, or customer service will be advantageous.
  

PLEASE NOTE:

• Preference will be given to Previously Disadvantaged Individual candidates in line with Herotel’s Employment Equity Plan.
• Submission of your CV provides Herotel with your express consent for us to process your personal information contained therein, for purposes of processing your application. Please refer to our Privacy Policy on our website for further information on how we process personal information.
• Kindly note that should you not receive feedback from us within 4 weeks of applying, you should consider yourself unsuccessful for the role.

About Us

Supernova Brands is a dynamic and expanding brand distribution company in Cape Town, South Africa. We specialise in bringing "out of this world" products to the biggest and best retailers and e-commerce companies in South Africa, Botswana, Zambia, Mauritius and Namibia (amongst others).

Given our strong omni-channel presence, and the vast amount of technical sourcing and sales experience of our team, we have the ability and mission of making our products and brands “explode” in the local market – Like a Supernova. This is the promise that we want to make to the brands we represent and to the customers that we serve.

If there’s a brand that brings the promise of excitement, style and innovation to our product categories, chances are great that our team is already working on a strategic rollout plan to bring it to market.

We are hustlers. We are dreamers and we are doers. We bring positivity, focus and high energy to everything we do. We are adaptable and creative. We believe in collaborating and working together as a team to find solutions and identify new opportunities.

We work-hard, but we play-hard too. You can expect the occasional Nerf gun war or lunch time pop-quiz challenge. You will likely learn to surf or SUP at our monthly team building events.

It’s all just another day at the office.

We’re looking for a Social Media Coordinator to join our marketing team. This is a key role where you will manage, execute, and grow our social media presence across our exciting portfolio of international brands, including Dreame, XGIMI, Vaonis, Koodu and many more.

In the immediate term, you’ll coordinate content creation, scheduling, and community engagement while supporting influencer and campaign initiatives. As our company expands, this role will evolve to include deeper ownership of brand storytelling, paid campaign support, and community building — putting you on the growth path toward Social Media Manager.

• Plan, create, and schedule engaging content across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Maintain a content calendar aligned with campaigns, launches, and seasonal promotions.
• Monitor daily activity on social channels, engaging with communities and responding to comments and messages.
• Support influencer and affiliate campaigns by tracking deliverables, reposting content, and ensuring timelines are met.
• Assist in boosting posts and supporting paid media campaigns.
• Track social media KPIs, prepare reports, and share insights with the team.
• Collaborate with marketing and e-commerce teams to align social content with promotions and launches.
• Stay ahead of social media trends and suggest creative opportunities for brand growth.
• Organize and maintain product photos, lifestyle content, and UGC for use across platforms.
• Research and present ideas for giveaways, partnerships, brand collaborations, and influencer campaigns for manager approval.

You’re a creative, detail-oriented individual who thrives in the fast-paced world of digital media. You’re passionate about content, trends, and connecting with audiences in meaningful ways.

You’re organised and proactive — able to manage multiple platforms and projects simultaneously. You have a strong eye for detail, a knack for writing engaging captions, and the confidence to bring fresh ideas to the table.

• 1–3 years’ experience in social media management or coordination (agency or in-house).
• Degree/diploma in Marketing, Digital Marketing, or related field (advantageous but not essential).
• Strong understanding of social media platforms, analytics, and content creation, including but not limited to Meta Business Suite, TikTok Business Manager and Instagram Creator Tools.
• Excellent writing and communication skills.
• Design skills and have worked with platforms like Canva, Capcut, Photoshop, Adobe, etc.
• Highly organised and able to manage multiple tasks.
• Develop content ideas and write and curate content.
• Research relevant industry experts, competitors, target audience and users.

• A vibrant, high-energy work culture where collaboration, positivity, and creativity fuel everything we do.
• Hands-on exposure to building some of the world’s most exciting brands in Africa.
• Clear career growth opportunities into Social Media Manager and beyond.
• Competitive salary package, depending on experience.
• Location: Supernova Brands HQ, Montague Gardens, Cape Town.
• Start Date: As soon as possible.

Applications are invited for the Social Media Liaison position to be based in North of South Africa.

PURPOSE OF THE ROLE:

A customer-focused position to support our online presence across social media platforms. This role is ideal for someone with strong communication skills, a customer-first mindset, and the ability to effectively escalate issues and manage customer expectations. This person will ensure our customers feel heard, informed, and valued.

Key Performance Areas would include, but are not limited to:

• Monitor and respond to customer queries, comments, and complaints on all social media channels (Facebook, Twitter/X, Instagram, Google, etc.) and local What's app groups in a timely and professional manner
• Escalate technical issues, service disruptions, or complaints to the relevant internal teams and follow through to resolution
• Assist in the scheduling of engaging content to support campaigns, product launches, and service updates
• Maintain a consistent brand voice across all platforms
• Track and report on social media engagement and customer sentiment
• Support broader marketing or communications initiatives as needed
• Stay up to date with platform updates, social media trends, and best practices

The successful candidate must have the following experience/skills:

• Excellent written and verbal communication skills with fluency in English and local languages.
  
• Must be customer-centric with the ability to remain calm and professional, even under pressure.
  
• Must have a keen interest in social media in general, and an understanding of how the different systems operate.
  
• Basic understanding of major social media platforms and how they are used for customer engagement.
  
• Proficient in basic computer skills and social media management tools (e.g. Meta Business Suite or similar platforms).
  
• Previous experience in customer service or community management is an advantage.
  
• Willingness to learn and grow in a fast-paced, dynamic environment.
  
• Strong attention to detail and ability to manage multiple conversations simultaneously.
  
• Responsible and reliable with good time management.
  
• Team player who takes initiative and shows a willingness to assist others.
  
• Must be willing to work shifts, including evenings and weekends.
  

Education Requirements:

• Matric (Grade 12) or similar.
  
• Short courses or certification in social media and communications management, digital marketing, or customer service will be advantageous.
  

PLEASE NOTE:

• Preference will be given to Previously Disadvantaged Individual candidates in line with Herotel’s Employment Equity Plan.
• Submission of your CV provides Herotel with your express consent for us to process your personal information contained therein, for purposes of processing your application. Please refer to our Privacy Policy on our website for further information on how we process personal information.
• Kindly note that should you not receive feedback from us within 4 weeks of applying, you should consider yourself unsuccessful for the role.