395 Digital Marketing Strategist jobs in South Africa

Key Responsibilities :

Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.

Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.

Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.

Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.

Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.

Manage and execute content marketing initiatives, including blog posts, infographics, and video content.

Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.

Lead email marketing campaigns, including automation, audience segmentation, and A / B testing.

Create and edit graphics and video content for marketing campaigns.

Collaborate with internal teams and external agencies to execute campaigns effectively.

Stay up to date with the latest digital marketing trends, tools, and best practices.

Key Skills & Experience Required :

5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.

Proven track record of successfully improving search engine rankings and increasing organic traffic.

Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.

Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.

Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).

Strong analytical skills with experience in data-driven decision-making and performance reporting.

Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.

Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).

Basic HTML, CSS, and JavaScript knowledge is a plus.

Strong copywriting skills for ad creatives, landing pages, and social media posts.

Excellent project management skills with the ability to juggle multiple campaigns.

Experience with A / B testing, audience segmentation, and personalization strategies.

Strong problem-solving abilities and a growth-driven mindset.

Preferred Qualifications :

Certifications in Google Ads, Google Analytics, or Facebook Blueprint.

Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).

Background in eCommerce or B2B lead generation.

Knowledge of UX / UI principles and website optimization.

Experience working with AI-driven marketing tools and automation.

Key Responsibilities:

Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.

Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.

Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.

Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.

Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.

Manage and execute content marketing initiatives, including blog posts, infographics, and video content.

Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.

Lead email marketing campaigns, including automation, audience segmentation, and A/B testing.

Create and edit graphics and video content for marketing campaigns.

Collaborate with internal teams and external agencies to execute campaigns effectively.

Stay up to date with the latest digital marketing trends, tools, and best practices.

Key Skills & Experience Required:

5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.

Proven track record of successfully improving search engine rankings and increasing organic traffic.

Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.

Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.

Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).

Strong analytical skills with experience in data-driven decision-making and performance reporting.

Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.

Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).

Basic HTML, CSS, and JavaScript knowledge is a plus.

Strong copywriting skills for ad creatives, landing pages, and social media posts.

Excellent project management skills with the ability to juggle multiple campaigns.

Experience with A/B testing, audience segmentation, and personalization strategies.

Strong problem-solving abilities and a growth-driven mindset.

Preferred Qualifications:

Certifications in Google Ads, Google Analytics, or Facebook Blueprint.

Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).

Background in eCommerce or B2B lead generation.

Knowledge of UX/UI principles and website optimization.

Experience working with AI-driven marketing tools and automation.

We're Hiring: Digital Marketing Strategist / Manager
Location: South Africa (Hybrid or Remote considered)
Salary: Market-related | Half medical aid contribution included

Are you a strategic thinker with a hands-on approach to digital marketing? We’re looking for a highly skilled Digital Marketing Strategist/Manager with a proven track record of delivering results through data-driven campaigns and smart digital execution.

This role requires someone who can lead across multiple channels — from paid media to SEO, CRO, email marketing, and beyond — with confidence, creativity, and commercial insight.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies (SEO, PPC, social media, content, email, and display).
• Manage and optimise Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels to drive ROI.
• Use tools such as Google Analytics and Tag Manager to monitor, report, and enhance performance.
• Drive conversion rate optimisation across landing pages and digital assets.
• Lead remarketing and retargeting initiatives to improve engagement and retention.
• Oversee content creation, including blogs, infographics, and video content.
• Manage social media marketing across platforms including LinkedIn, Instagram, Twitter, and Facebook.
• Execute and optimise email campaigns with automation, segmentation, and A/B testing.
• Create and edit graphics and videos for digital campaigns.
• Collaborate with internal stakeholders and external partners to ensure campaign excellence.
• Stay ahead of digital trends, tools, and techniques to ensure continuous innovation.

Key Skills and Experience Required:

• Minimum 5 years’ experience in digital marketing, with expertise in SEO, PPC, and paid social.
• Proven ability to improve search rankings and drive quality traffic.
• Strong knowledge of Google Ads, Google Analytics, Google Tag Manager.
• Experience with Google Search Console, My Business, and Merchant Center.
• Skilled in managing large PPC budgets with focus on CPA and ROAS.
• Advanced analytical mindset with data-driven decision-making.
• Experience with email tools such as Mailchimp, HubSpot, or ActiveCampaign.
• Proficient in design tools (Adobe Creative Suite, Canva, Figma or similar).
• Basic understanding of HTML, CSS, and JavaScript (advantageous).
• Excellent copywriting skills for ads, landing pages, and social content.
• Strong project management and multitasking abilities.
• Hands-on experience with A/B testing and segmentation strategies.
• Solutions-oriented with a growth mindset.

Preferred Qualifications:

• Certifications in Google Ads, Analytics, or Facebook Blueprint.
• Exposure to marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Experience in eCommerce or B2B lead generation environments.
• Understanding of UX/UI principles and website optimisation.
• Familiarity with AI-driven marketing tools and automation.

Ready to lead, execute, and innovate?
Submit your CV and portfolio showcasing your campaign results. We’re excited to meet someone who’s ready to make their mark.

We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX / UI and email marketing. We are passionate about driving engagement, increasing conversions and enhancing brand presence through tailored and impactful digital strategies.

Who Are We Looking For?

A highly motivated and creative Social Media Manager to join our team. As a Social Media Manager at our agency, you will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness engagement and drive growth for our clients.

What Will You Do?

• Social Media Strategy : Develop and implement an effective social media strategy that aligns with our client's brand goals and objectives, including creating a content calendar for client approval.
• Content Creation and Publishing : Create, curate, and publish engaging and visually appealing content, including text, images, videos and graphics, tailored to each platform.
• Platform Management : Manage and maintain all social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn and TikTok.
• Content Consistency Management : Manage and ensure all content published across all digital channels is consistent.
• Community Engagement : Monitor social media channels, respond to comments and messages and engage with our audience to foster a sense of community.
• Campaign Management : Plan and execute social media campaigns, contests and promotions to increase brand visibility and drive traffic to our website.
• Ad Campaign Management : Run monthly advertising on various social media platforms.
• Analytics and Reporting : Analyse key social media metrics, track performance and provide monthly reports to measure the success of campaigns and strategies.
• Stay Updated : Stay updated with the latest social media trends, tools and best practices to continuously improve online presence.
• Collaboration : Collaborate with the internal team and client to ensure a cohesive brand message across all channels.

What Will You Need?

• Proven experience as a Social Media Manager or in a similar role
• Qualification in marketing, communications or related field

We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX / UI and email marketing. We are passionate about driving engagement, increasing conversions and enhancing brand presence through tailored and impactful digital strategies.

Who Are We Looking For?

A highly motivated and creative Social Media Manager to join our team. As a Social Media Manager at our agency, you will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness engagement and drive growth for our clients.

What Will You Do?

• Social Media Strategy : Develop and implement an effective social media strategy that aligns with our client's brand goals and objectives, including creating a content calendar for client approval.
• Content Creation and Publishing : Create, curate, and publish engaging and visually appealing content, including text, images, videos and graphics, tailored to each platform.
• Platform Management : Manage and maintain all social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn and TikTok.
• Content Consistency Management : Manage and ensure all content published across all digital channels is consistent.
• Community Engagement : Monitor social media channels, respond to comments and messages and engage with our audience to foster a sense of community.
• Campaign Management : Plan and execute social media campaigns, contests and promotions to increase brand visibility and drive traffic to our website.
• Ad Campaign Management : Run monthly advertising on various social media platforms.
• Analytics and Reporting : Analyse key social media metrics, track performance and provide monthly reports to measure the success of campaigns and strategies.
• Stay Updated : Stay updated with the latest social media trends, tools and best practices to continuously improve online presence.
• Collaboration : Collaborate with the internal team and client to ensure a cohesive brand message across all channels.

What Will You Need?

• Proven experience as a Social Media Manager or in a similar role
• Qualification in marketing, communications or related field

Applications are invited for the Social Media Liaison position to be based in North of South Africa.

PURPOSE OF THE ROLE:

A customer-focused position to support our online presence across social media platforms. This role is ideal for someone with strong communication skills, a customer-first mindset, and the ability to effectively escalate issues and manage customer expectations. This person will ensure our customers feel heard, informed, and valued.

Key Performance Areas would include, but are not limited to:

• Monitor and respond to customer queries, comments, and complaints on all social media channels (Facebook, Twitter/X, Instagram, Google, etc.) and local What's app groups in a timely and professional manner
• Escalate technical issues, service disruptions, or complaints to the relevant internal teams and follow through to resolution
• Assist in the scheduling of engaging content to support campaigns, product launches, and service updates
• Maintain a consistent brand voice across all platforms
• Track and report on social media engagement and customer sentiment
• Support broader marketing or communications initiatives as needed
• Stay up to date with platform updates, social media trends, and best practices

The successful candidate must have the following experience/skills:

• Excellent written and verbal communication skills with fluency in English and local languages.
  
• Must be customer-centric with the ability to remain calm and professional, even under pressure.
  
• Must have a keen interest in social media in general, and an understanding of how the different systems operate.
  
• Basic understanding of major social media platforms and how they are used for customer engagement.
  
• Proficient in basic computer skills and social media management tools (e.g. Meta Business Suite or similar platforms).
  
• Previous experience in customer service or community management is an advantage.
  
• Willingness to learn and grow in a fast-paced, dynamic environment.
  
• Strong attention to detail and ability to manage multiple conversations simultaneously.
  
• Responsible and reliable with good time management.
  
• Team player who takes initiative and shows a willingness to assist others.
  
• Must be willing to work shifts, including evenings and weekends.
  

Education Requirements:

• Matric (Grade 12) or similar.
  
• Short courses or certification in social media and communications management, digital marketing, or customer service will be advantageous.
  

PLEASE NOTE:

• Preference will be given to Previously Disadvantaged Individual candidates in line with Herotel’s Employment Equity Plan.
• Submission of your CV provides Herotel with your express consent for us to process your personal information contained therein, for purposes of processing your application. Please refer to our Privacy Policy on our website for further information on how we process personal information.
• Kindly note that should you not receive feedback from us within 4 weeks of applying, you should consider yourself unsuccessful for the role.

Applications are invited for the Social Media Liaison position to be based in North of South Africa.

PURPOSE OF THE ROLE:

A customer-focused position to support our online presence across social media platforms. This role is ideal for someone with strong communication skills, a customer-first mindset, and the ability to effectively escalate issues and manage customer expectations. This person will ensure our customers feel heard, informed, and valued.

Key Performance Areas would include, but are not limited to:

• Monitor and respond to customer queries, comments, and complaints on all social media channels (Facebook, Twitter/X, Instagram, Google, etc.) and local What's app groups in a timely and professional manner
• Escalate technical issues, service disruptions, or complaints to the relevant internal teams and follow through to resolution
• Assist in the scheduling of engaging content to support campaigns, product launches, and service updates
• Maintain a consistent brand voice across all platforms
• Track and report on social media engagement and customer sentiment
• Support broader marketing or communications initiatives as needed
• Stay up to date with platform updates, social media trends, and best practices

The successful candidate must have the following experience/skills:

• Excellent written and verbal communication skills with fluency in English and local languages.
  
• Must be customer-centric with the ability to remain calm and professional, even under pressure.
  
• Must have a keen interest in social media in general, and an understanding of how the different systems operate.
  
• Basic understanding of major social media platforms and how they are used for customer engagement.
  
• Proficient in basic computer skills and social media management tools (e.g. Meta Business Suite or similar platforms).
  
• Previous experience in customer service or community management is an advantage.
  
• Willingness to learn and grow in a fast-paced, dynamic environment.
  
• Strong attention to detail and ability to manage multiple conversations simultaneously.
  
• Responsible and reliable with good time management.
  
• Team player who takes initiative and shows a willingness to assist others.
  
• Must be willing to work shifts, including evenings and weekends.
  

Education Requirements:

• Matric (Grade 12) or similar.
  
• Short courses or certification in social media and communications management, digital marketing, or customer service will be advantageous.
  

PLEASE NOTE:

• Preference will be given to Previously Disadvantaged Individual candidates in line with Herotel’s Employment Equity Plan.
• Submission of your CV provides Herotel with your express consent for us to process your personal information contained therein, for purposes of processing your application. Please refer to our Privacy Policy on our website for further information on how we process personal information.
• Kindly note that should you not receive feedback from us within 4 weeks of applying, you should consider yourself unsuccessful for the role.

Job title : Specialist : Social Media

Job Location : Gauteng, Johannesburg Deadline : August 31, 2025 Quick Recommended Links

• Jobs by Location
• Job by industries

Minimum Requirements :

Primary Function :

Key Performance Areas :

We are looking for an experienced and enthusiastic Social Media Specialist to join our creative team. You will be responsible for quality control and overseeing the Group’s social media platforms. You should have hands-on experience in social media management for brands and knowledge of social media marketing and communication channels.

You will be working for a well-established company with strong values. In exchange for your services, you will receive a competitive compensation package. You will be joining an organisation that values employee development and rewards excellent performance.

Your Responsibilities Will Include The Following

• Analyse the Group’s digital marketing plan and social media strategy to identify strategic gaps and make recommendations for improvement.
• Research social media trends and recommend changes that are relevant to the Group’s marketing activities.
• Set key performance indicators (KPIs) for social media campaigns.
• Set specific objectives and report on ROI.
• Continually research and analyse the social media landscape to identify new platforms, trends and opportunities to reach a larger target audience.
• Oversee the development and delivery of the social media campaigns.
• Build relationships with customers, potential customers, industry professionals and other stakeholders.
• Co-ordinate paid activity with external suppliers and internal team.
• Device ways to optimise content for each distinct channel (whether content is written, photography, video or testimonial led), taking audience requirements into account.
• Analyse and report on impact and efficiency of social media activity.
• Generate reports on the overall community sentiment.
• Provide ROI report on paid activities.