5,286 Digital Marketing Specialist jobs in South Africa

Overview

Pacific International Insurance is a dynamic cross-Tasman company that operates as part of a respected global insurance organisation. Along with a diverse portfolio of direct insurance brands a key strategic focus for Pacific is to partner with niche underwriting agencies via insurance binder arrangements. Our business philosophy is to provide soft landings through our interactions with partners customers community our team and the broader industry. With our strong foundation and progressive mindset we continue to forge ahead anticipating and meeting the evolving needs of our customers in the ever-changing insurance landscape.

The opportunity

Due to business growth and an exciting new partnership we are seeking a permanent full-time Digital Marketing Specialist to join our team. Reporting to the Marketing Manager you will play a key role in planning executing and optimising digital campaigns with a strong focus on driving customer acquisition through high-performing media that generates quotes and converts to policy sales.

This role is based in our Newcastle office with flexibility for hybrid working arrangements and parking provided.

You will join a driven and passionate Marketing team and manage digital advertising SEO strategy and digital media campaigns. The Digital Marketing Specialist will also oversee website performance using analytics tools generate insights to inform strategy and collaborate with internal teams to ensure consistent brand messaging.

• Lead the setup integration and optimisation of the digital marketing technology stack covering performance channels analytics tag management and advertising platforms.
• Set up manage and optimise performance marketing platforms including Google Ads Meta Business Suite and Google Analytics.
• Prepare implement and optimise digital marketing strategies across channels including Search PPC CPC and Display.
• Plan execute and scale paid social media campaigns across platforms like Facebook Instagram LinkedIn and others.
• Support the development and execution of organic social media strategies and collaborate on content creation to drive engagement and brand visibility.
• Collaborate with and guide digital marketing activities undertaken by agency partners.
• Establish reporting and dashboards for digital marketing channels and KPIs
• Measure report and make recommendations on campaign growth traffic trends conversion rates and ROI.
• Execute tests collect and analyse data identify trends and insights
• Support funnel optimisation strategies to improve lead quality and conversion rates.
• Ensure all digital activity complies with brand legal and industry regulatory standards.
• Work closely with the front-end developer CRM specialist and broader marketing team to ensure alignment across digital initiatives.

• Qualifications in Marketing Business or other relevant area.
• 3 years experience in a digital marketing role focused on performance and paid campaigns.
• Demonstrated experience managing budgets across multiple digital channels.
• Proven ability to optimise key performance metrics such as cost per acquisition (CPA) return on ad spend (ROAS) and conversion rates.
• Proficiency with tools such as Google Ads Google Analytics Facebook Ads Manager and SEO platforms.
• Strong knowledge of PPC CPC SEO and CRO strategies.
• Ability to interpret analytics data and translate findings into actionable marketing tactics.
• Excellent communication and reporting skills for stakeholder engagement.
• Strong time management and ability to juggle multiple campaigns and deadlines.

• Competitive remuneration and variable rewards
• Supportive and collaborative hybrid work environment that values work-life balance
• Wellbeing Program offering EAP and annual wellbeing reimbursement
• Volunteer and support opportunities to make a difference in your local community
• Reward and Recognition Program offering both monetary rewards and additional leave at key service milestones

If this role and our team sounds like a good fit for you we would love to hear from you!

Submit your application as soon as possible with applications being assessed progressively or contact Georgi Evans on (02)

Required Experience :

Unclear Seniority

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type :

Full-Time

Experience :

years

Vacancy :

1

Overview

We operate within the Security Surveillance industry, delivering innovative solutions to protect assets and ensure safety. Our focus is on leveraging advanced technology and digital platforms to enhance brand presence and drive business growth.

We are seeking a skilled and versatile Digital Marketing Specialist or Digital Marketing Manager with 3 to 5 years’ experience in digital marketing, preferably within or familiar with the Security Surveillance or related technology sectors. The ideal candidate has a proven portfolio and demonstrable expertise in integrating AI-driven tools to boost marketing performance and efficiency.

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Create and design digital brochures, graphics, and promotional materials that maintain a cohesive brand identity.
• Design, update, and optimize user-friendly websites on platforms such as WordPress and Wix, ensuring responsiveness and SEO best practices.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, analyzing performance data to inform decisions.
• Manage social media accounts by creating content calendars, engaging posts, and driving both organic and paid audience engagement.
• Assist in brand development by defining and promoting brand tone and messaging consistent with marketing strategies.
• Track key performance indicators and produce detailed reports using tools like Google Analytics and Meta Insights, offering actionable insights.
• Integrate AI technologies such as ChatGPT, Midjourney, and Jasper into marketing workflows to enhance content creation, targeting, and automation.
• Stay abreast of emerging AI and digital marketing trends to continuously refine strategies.

• A strong portfolio showcasing digital marketing projects and achievements.
• Proficiency with Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, Mailchimp, WordPress, and similar tools.
• Experience in applying AI tools within marketing processes for content generation and campaign optimization.
• Excellent written and visual communication skills.
• Self-motivation with exceptional time management and project coordination abilities.

Overview

Job title: Digital Marketing Specialist

Location: Gauteng, Johannesburg

Deadline: October 13, 2025

• Design and implement digital media campaigns aligned with Brand goals and broader marketing strategy, with a primary focus on quality lead generation, in conjunction with agencies and central support office roles where applicable
• Create digital content on available digital platforms (e.g., websites, blogs, Google Business, social media)
• Understand the analytics behind campaigns and optimise based on learnings; use dashboards to benchmark and analyse results
• Serve as the primary custodian of the brand websites and supporting content; work with the central web developer to optimise the site
• Establish and maintain the brand web presence to boost awareness and generate leads
• Maintain a strong online company voice through social media and manage social platforms
• Generate monthly reports related to activities and lead generation
• Liaise with Brand Marketing and sales managers to ensure alignment with the broader marketing plan
• Liaise with campus social media representatives and principals regarding digital marketing elements needed, in line with brand strategy
• Monitor ROI and KPIs
• Stay up to date with digital media developments and competitor activity; adjust plans proactively as market trends change
• Have a basic understanding of SEO practices

• Design and implement campaigns with a focus on lead generation
• Align campaigns to brand objectives and branding strategy
• Consult with agencies and support offices as required
• Ensure all campaign activities are tracked and benchmarked
• Track campaign ROI
• Implement and monitor correct campaign budget allocations

• Monitor, benchmark, and report on all areas and platforms in the digital marketing environment; identify wins and areas for improvement

• Develop and implement digital content on available platforms (websites, blogs, Google Business, social media)
• Ensure content is up to date and relevant

• Serve as the primary custodian of relevant brand websites in terms of content, design, function, SEO, etc.
• Communicate effectively with the support office web designer when briefing updates and changes
• When required, liaise with relevant agencies regarding website functionality and operations

• Establish and maintain a strong brand voice on relevant social platforms; manage day-to-day engagement with the public through campus support teams

• Stay abreast of the latest technologies and trends and innovate accordingly

• Degree / Diploma in Digital Marketing
• Relevant certifications in Google products (AdWords, Analytics, Remarketing, etc.)
• Facebook Blueprint Certified
• Experience in Media / Advertising / Branding roles

Who Are We?
We operate within the Security Surveillance industry, delivering innovative solutions to protect assets and ensure safety. Our focus is on leveraging advanced technology and digital platforms to enhance brand presence and drive business growth.

Who Are We Looking For?
We are seeking a skilled and versatile Digital Marketing Specialist or Digital Marketing Manager with 3 to 5 years’ experience in digital marketing, preferably within or familiar with the Security Surveillance or related technology sectors. The ideal candidate has a proven portfolio and demonstrable expertise in integrating AI-driven tools to boost marketing performance and efficiency.

What Will You Do?

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Create and design digital brochures, graphics, and promotional materials that maintain a cohesive brand identity.
• Design, update, and optimize user-friendly websites on platforms such as WordPress and Wix, ensuring responsiveness and SEO best practices.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, analyzing performance data to inform decisions.
• Manage social media accounts by creating content calendars, engaging posts, and driving both organic and paid audience engagement.
• Assist in brand development by defining and promoting brand tone and messaging consistent with marketing strategies.
• Track key performance indicators and produce detailed reports using tools like Google Analytics and Meta Insights, offering actionable insights.
• Integrate AI technologies such as ChatGPT, Midjourney, and Jasper into marketing workflows to enhance content creation, targeting, and automation.
• Stay abreast of emerging AI and digital marketing trends to continuously refine strategies.

What Do You Need?

• A strong portfolio showcasing digital marketing projects and achievements.
• Proficiency with Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, Mailchimp, WordPress, and similar tools.
• Experience in applying AI tools within marketing processes for content generation and campaign optimization.
• Excellent written and visual communication skills.
• Self-motivation with exceptional time management and project coordination abilities.

Job category: Banking, Finance, Insurance. Stockbroking

Contract: Fixed Term Contract

Remuneration: Market Related

EE position: Yes

WHY JOIN THE JSE? The JSE recognises that its success and strength depend on the quality of its employees. We are committed to fostering a culture of continuous learning and high standards of performance. Our employee wellness programme is designed to encourage work-life balance for employees. We naturally seek to empower staff and encourage diversity and opportunities for all.

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search engines, social media, display networks, and other performance-driven channels. Using data analytics, A/B testing, and audience targeting, this role aims to maximize customer acquisition, drive sales, and enhance return on advertising spend (ROAS). The specialist collaborates with cross-functional teams to refine strategies, ensuring that all digital efforts align with business goals and deliver measurable growth.

• Campaign Performance Reports: Detailed reports on the performance of marketing campaigns, including metrics like ROI, CPA, CTR, and conversion rates.
• Optimized Ad Content: Creation and refinement of ad copies, banners, and landing pages to improve engagement and conversion rates.
• Data-Driven Insights: Analysis of campaign data to provide actionable insights and recommendations for future strategies.
• Budget Allocation Plans: Efficient allocation of marketing budgets to maximize ROI across various channels.
• A/B Test Results: Reports on A/B testing outcomes to determine the most effective ad variations and strategies.
• Campaign Management : Planning, executing, and optimizing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and more.
• Data Analysis : Monitoring and analysing performance data to identify trends and make data-driven decisions.
• Collaboration : Working with Social Media Specialist and creative teams to develop compelling ad content and ensure alignment with business objectives.
• Optimization : Continuously testing and optimizing campaigns through A/B testing, audience segmentation, and other techniques. Market Research: Staying updated on the latest digital marketing trends, tools, and best practices to identify new opportunities. Conduct market research to inform campaign strategies. Analyze competitors' pricing, products, and marketing techniques to ensure JSE’s digital marketing efforts remain competitive
• Reporting : Creating detailed reports on campaign performance and providing insights for improvement.
• SEO and SEM : Conduct keyword research and implement SEO best practices. Manage paid advertising campaigns to drive traffic and conversions to support divisional digital campaigns, such as Retail, HR talent EVP and acquisition, Capital Markets.
• Talent Recruitment Support – Providing Talent Acquisition Support to the HR team in collaboration with Social Media Specialist.
• Stakeholder Relationship Management
• • Engagement: Actively engaging with stakeholders through JSE social media platforms by sharing relevant and accurate content, responding to comments, and participating in conversations.
• • Building Relationships: Establishing and nurturing relationships with colleagues and other internal stakeholders by maintaining consistent communication and showing appreciation for their support.
• • Feedback and Insights: Gathering feedback from stakeholders and platforms to understand their needs and expectations, and using this information to improve products, services, and strategies.
• • Crisis Communication: Managing and mitigating any negative feedback or crises by addressing concerns promptly and transparently.
• • Collaboration: Working with other departments within MCA and the rest of the organization to ensure that social media communications are aligned with overall business goals and strategies.
• Transformation and Innovation Contribution
• • Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.
• • Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.
• • Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.
• • Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.
• • Innovation Contributions
• • Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.
• • Digital Transformation: Contribute to knowledge sharing and the shift from traditional marketing methods to digital platforms, ensuring the organization stays competitive in the digital age.
• • Data-Driven Decision Making: Implementing advanced analytics and data-driven strategies to enhance marketing effectiveness and efficiency.
• • Process Automation: Utilizing marketing automation tools to streamline campaign management, reduce manual tasks, and improve accuracy.
• • Cross-Functional Collaboration: Working closely with other departments such as sales, IT, and product development to align marketing strategies with overall business goals.
• • Innovation Contributions
• • Adopting New Technologies: Exploring and integrating cutting-edge marketing technologies like AI, machine learning, and predictive analytics to optimize campaigns.
• • Grade 12 and relevant tertiary qualification
• • Diploma in Marketing and Communications or Digital Marketing
• • 4-5 years working in a financial markets or financial services environment
• • 2 years' experience within digital marketing.
• Experience in executing performance marketing and optimising digital marketing campaigns
• Knowledge and Skills required
• Knowledge:
• • JSE policies and procedures
• • Analytics and Data Interpretation
• • AI-powered tools
• • Planning, Scheduling, Advertising and Campaign Management
• • Lead generation and optimisation
• Skills:
• • Using AI to analyze customer data and predict future behaviours, enabling more targeted and effective marketing efforts.
• • Innovative Content Creation: Developing interactive and immersive content such as augmented reality (AR) ads or virtual reality (VR) experiences.
• • Building and maintaining effective relationships with multiple, internal stakeholders
• • Agency and Supplier management
• • Managing multiple campaigns
• • Customer Journey Mapping: Creating detailed maps of customer journeys to identify pain points and opportunities for improvement.

Sandton, South Africa | Posted on 11/06/2025

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Responsibilities:

• Create and Execute Digital Marketing Campaigns.
  
• Administer Websites & Publish Content
  
• Monitor & Optimize Marketing Campaigns
  
• Use data analytics to measure, analyze, and report on campaign performance.
  
• Advanced knowledge of Search engine optimization (SEO)
  
• Website administration and content publishing
  

• Google Certified.
  
• Digital Marketing Qualification.
  
• 3-5 years of experience in developing and implementing digital marketing strategies
  
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  
• Proven record of successful budget management and management of advertising channels to
  
• meet target KPIs thresholds necessary.
  
• Critical thinker and problem-solver
  
• Strong analytical skills
  

• Team-player
  
• Self-disciplined and motivated
  
• Able to perform under pressure
  
• Willingness to multi-task
  
• Service-orientated
  
• Assist with additional tasks not related to job description, requested by Marketing Manager
  

• Oversight for brand consistent communications across all digital platforms, applying best practices to the design of product content.
• Expert knowledge and use of desktop productivity and publishing applications (Word, Excel, Outlook, PowerPoint, Publisher, Visio).
• Maintain index of incoming and outgoing forms and reports to stakeholders, ensuring electronic document quality and standardisation.
• Expert understanding and use of graphic design tools & principles, with a good understanding of multimedia (formats, codecs, resolution, quality, compression, filters, layers, vectors, OCR, bitrate, etc.).
• Establish and maintain stock imagery for use in branding and marketing, standardising colour palettes, fonts, and shapes.
• Update email signatures to keep information relevant and leverage to communicate other campaign information simultaneously (Visual design concepts, awards, traceable links, surveys, legal disclaimer).
• Provide technical input into any re-branding or re-design exercises of engagement platforms to ensure all technical areas are addressed.
• Online presence:
  • Assisting business with unique and technical website updates in WordPress, Divi Builder & custom fields (new plugins & updates, new page structures, sections, frames, menus, surveys & data submission forms, SMTP configuration, human validations).
  • Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, Google Reviews.
  • Manage all search engine optimisation, appropriate tagging, identify keywords, frequent search queries and emerging trends, with constant feedback to business, striving to increase audience reach.
  • Develop and maintain the FAQ database.
  • Review and refine ease of access to information, leveraging advancements in technology (e.g. Indexing site content, Chatbots, AI, documents availability in client portal).
  • Monitor online platforms and report back to business on all external parties' publications (news articles, mentions, posts, comments, reviews, information, etc.).
• Analytics & Reporting:
  • Overall responsibility for the input, operation, tracking and reporting capabilities of customer satisfaction platforms (i.e. IT Helpdesk, Dynamics CRM, website queries, capable social media platforms). Update and maintain categories, escalation paths, response times, service ratings, monthly reporting capabilities etc.
  • Provide input on ways to collect, collate, and log all formal complaints from various digital platforms into the Fund's Complaints Register, and suggest possible solutions to resolve complaints or avoid them altogether.
  • Implement, monitor, extract and provide analytical feedback on all possible metrics from various online platforms (visits, hits, likes, shares, calls, queries, complaints, etc.) from the Fund's digital platforms (e.g. Google Analytics 4 on website, Google Reviews, Facebook Business Account, etc.) and trigger immediate contact to assist business processes.
  • Monitor platforms.
  • Report on member data quality to improve kept information and communications (e.g. missing cell number, email and web password), and assist in data improvement projects (i.e. enrichment exercises).
  • Performance test, measure, report, and improve site and application load times, errors and crashes.
  • Review, research, test and innovate UI designs of digital platforms to improve ease of use, input and access to information.
  • Establish and maintain an intranet server.
• Compliance:
  • Ensure Fund branding conventions and requirements are implemented across all digital engagement platforms.
  • Ensure all acquired and published content does not infringe on any individual's privacy or copyright.
  • Ensure confidentiality, integrity and availability of all stakeholder and Fund information and systems.
  • Collaborate with the ICT Security Manager.
  • Collaborate with the Information Officer.

• Pension Fund
• Discretionary Annual performance bonus

Qualifications:

• Bachelor's Degree - Marketing or IT
• Certifications in Analytics, Social Media Marketing, Graphic Design, CMS platforms, SQL/HTML, SEO

Additional requirements:

• Candidates must have worked on a CMS platform and have been involved with Social Media Marketing, Graphic Design, and understand Web API integrations, authentication and encryption methods.

• Manage and update the companys Wix website , ensuring content is optimized and user-friendly.
• Develop and execute social media strategies across all major platforms.
• Plan, set up, and optimize Meta Ads campaigns for maximum ROI.
• Monitor campaign performance and provide regular analytics reports.
• Collaborate with the design and content team to create engaging digital content.
• Conduct market and competitor research to identify new opportunities.
• Stay updated with the latest trends in digital marketing, Wix features, and advertising tools.

• Proven experience working with Wix websites (design, updates, optimization).
• Qualification in Marketing / Digital Marketing / Communications or equivalent.
• Demonstrated experience in Meta Ads management and social media marketing .
• Strong knowledge of digital marketing tools, analytics, and reporting.
• Excellent communication skills and creative problem-solving ability.
• Experience with SEO, Google Ads, or email marketing tools (advantageous).