632 Digital Marketing Specialist jobs in South Africa

• Oversight for brand consistent communications across all digital platforms, applying best practices to the design of product content.
• Expert knowledge and use of desktop productivity and publishing applications (Word, Excel, Outlook, PowerPoint, Publisher, Visio).
• Maintain index of incoming and outgoing forms and reports to stakeholders, ensuring electronic document quality and standardisation.
• Expert understanding and use of graphic design tools & principles, with a good understanding of multimedia (formats, codecs, resolution, quality, compression, filters, layers, vectors, OCR, bitrate, etc.).
• Establish and maintain stock imagery for use in branding and marketing, standardising colour palettes, fonts, and shapes.
• Update email signatures to keep information relevant and leverage to communicate other campaign information simultaneously (Visual design concepts, awards, traceable links, surveys, legal disclaimer).
• Provide technical input into any re-branding or re-design exercises of engagement platforms to ensure all technical areas are addressed.
• Online presence:
  • Assisting business with unique and technical website updates in WordPress, Divi Builder & custom fields (new plugins & updates, new page structures, sections, frames, menus, surveys & data submission forms, SMTP configuration, human validations).
  • Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, Google Reviews.
  • Manage all search engine optimisation, appropriate tagging, identify keywords, frequent search queries and emerging trends, with constant feedback to business, striving to increase audience reach.
  • Develop and maintain the FAQ database.
  • Review and refine ease of access to information, leveraging advancements in technology (e.g. Indexing site content, Chatbots, AI, documents availability in client portal).
  • Monitor online platforms and report back to business on all external parties' publications (news articles, mentions, posts, comments, reviews, information, etc.).
• Analytics & Reporting:
  • Overall responsibility for the input, operation, tracking and reporting capabilities of customer satisfaction platforms (i.e. IT Helpdesk, Dynamics CRM, website queries, capable social media platforms). Update and maintain categories, escalation paths, response times, service ratings, monthly reporting capabilities etc.
  • Provide input on ways to collect, collate, and log all formal complaints from various digital platforms into the Fund's Complaints Register, and suggest possible solutions to resolve complaints or avoid them altogether.
  • Implement, monitor, extract and provide analytical feedback on all possible metrics from various online platforms (visits, hits, likes, shares, calls, queries, complaints, etc.) from the Fund's digital platforms (e.g. Google Analytics 4 on website, Google Reviews, Facebook Business Account, etc.) and trigger immediate contact to assist business processes.
  • Monitor platforms.
  • Report on member data quality to improve kept information and communications (e.g. missing cell number, email and web password), and assist in data improvement projects (i.e. enrichment exercises).
  • Performance test, measure, report, and improve site and application load times, errors and crashes.
  • Review, research, test and innovate UI designs of digital platforms to improve ease of use, input and access to information.
  • Establish and maintain an intranet server.
• Compliance:
  • Ensure Fund branding conventions and requirements are implemented across all digital engagement platforms.
  • Ensure all acquired and published content does not infringe on any individual's privacy or copyright.
  • Ensure confidentiality, integrity and availability of all stakeholder and Fund information and systems.
  • Collaborate with the ICT Security Manager.
  • Collaborate with the Information Officer.

• Pension Fund
• Discretionary Annual performance bonus

Qualifications:

• Bachelor's Degree - Marketing or IT
• Certifications in Analytics, Social Media Marketing, Graphic Design, CMS platforms, SQL/HTML, SEO

Additional requirements:

• Candidates must have worked on a CMS platform and have been involved with Social Media Marketing, Graphic Design, and understand Web API integrations, authentication and encryption methods.

Salary: Up to £35,000+ depending on experience

Salary: Up to £35,000+ depending on experience

Job Reference No: EC09

Email:

Details

Digital Marketing Specialist Overview

This trend-led ladieswear brand are looking for a Digital Marketing Specialist who is creative, analytical and self-driven and is passionate about marketing & brand growth. If you’re someone who thrives on data and digital strategy, while staying on top of the latest marketing trends, then this may be the role for you.

Digital Marketing Specialist Responsibilities

• Liaise with 3 rd party advertisers to manage Google Ads, Meta Ads, TikTok and other relevant platforms
• Plan, create and schedule email campaigns, newsletter and automations using platforms like Klaviyo or Mailchimp
• Monitor campaign performance and optimise for open rates, CTR and conversions
• Create and manage a promotional calendar aligned with product drops, sales events and seasonal campaigns
• Work closely with the design, merchandising, finance and operations teams to ensure alignment of marketing objectives and efforts
• Research, outreaxh and manage collaborations with influencers and stylists aligned with the brand
• Coordinate and develop assets needed for campaigns across all platforms
• Stay current with trends in digital marketing, fashion and pop culture to maximise brand outreach
• Use tools like Google Analytics, Meta Business Suite, TikTok Ads Manager etc to track KPIs and campaign ROI

Digital Marketing Specialist Skills and Experience

• Proven experience in digital marketing, ideally within fashion or lifestyle
• Strong grasp of Meta Ads, Google Ads, TikTok Ads and email marketing platforms
• Excellent understanding of influencer marketing and online community building
• Ability to analyse data and draw insights to optimize performance
• Creative thinker with excellent communication and project management skills

Digital Marketing Specialist Additional Information

This is a full time office based position.

If you can’t find the right role, why not send us your CV

Sandton, South Africa | Posted on 11/06/2025

The Digital Marketing Specialist is a strategic member of the iFundi marketing team and will be responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Responsibilities:

• Create and Execute Digital Marketing Campaigns.
  
• Administer Websites & Publish Content
  
• Monitor & Optimize Marketing Campaigns
  
• Use data analytics to measure, analyze, and report on campaign performance.
  
• Advanced knowledge of Search engine optimization (SEO)
  
• Website administration and content publishing
  

• Google Certified.
  
• Digital Marketing Qualification.
  
• 3-5 years of experience in developing and implementing digital marketing strategies
  
• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads
  
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  
• Proven record of successful budget management and management of advertising channels to
  
• meet target KPIs thresholds necessary.
  
• Critical thinker and problem-solver
  
• Strong analytical skills
  

• Team-player
  
• Self-disciplined and motivated
  
• Able to perform under pressure
  
• Willingness to multi-task
  
• Service-orientated
  
• Assist with additional tasks not related to job description, requested by Marketing Manager
  

About the Role:

We are seeking a creative and results-driven Digital Marketing Specialist . The ideal candidate will have hands-on experience in Wix website management , social media marketing, and Meta Ads , with a strong understanding of digital marketing strategies to grow brand awareness and generate leads.

Key Responsibilities:

• Manage and update the company’s Wix website , ensuring content is optimized and user-friendly.
• Develop and execute social media strategies across all major platforms.
• Plan, set up, and optimize Meta Ads campaigns for maximum ROI.
• Monitor campaign performance and provide regular analytics reports.
• Collaborate with the design and content team to create engaging digital content.
• Conduct market and competitor research to identify new opportunities.
• Stay updated with the latest trends in digital marketing, Wix features, and advertising tools.

Requirements:

• Proven experience working with Wix websites (design, updates, optimization).
• Qualification in Marketing / Digital Marketing / Communications or equivalent.
• Demonstrated experience in Meta Ads management and social media marketing .
• Strong knowledge of digital marketing tools, analytics, and reporting.
• Excellent communication skills and creative problem-solving ability.
• Experience with SEO, Google Ads, or email marketing tools (advantageous).

Who Are We?
We operate within the Security Surveillance industry, delivering innovative solutions to protect assets and ensure safety. Our focus is on leveraging advanced technology and digital platforms to enhance brand presence and drive business growth.

Who Are We Looking For?
We are seeking a skilled and versatile Digital Marketing Specialist or Digital Marketing Manager with 3 to 5 years’ experience in digital marketing, preferably within or familiar with the Security Surveillance or related technology sectors. The ideal candidate has a proven portfolio and demonstrable expertise in integrating AI-driven tools to boost marketing performance and efficiency.

What Will You Do?

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Create and design digital brochures, graphics, and promotional materials that maintain a cohesive brand identity.
• Design, update, and optimize user-friendly websites on platforms such as WordPress and Wix, ensuring responsiveness and SEO best practices.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, analyzing performance data to inform decisions.
• Manage social media accounts by creating content calendars, engaging posts, and driving both organic and paid audience engagement.
• Assist in brand development by defining and promoting brand tone and messaging consistent with marketing strategies.
• Track key performance indicators and produce detailed reports using tools like Google Analytics and Meta Insights, offering actionable insights.
• Integrate AI technologies such as ChatGPT, Midjourney, and Jasper into marketing workflows to enhance content creation, targeting, and automation.
• Stay abreast of emerging AI and digital marketing trends to continuously refine strategies.

What Do You Need?

• A strong portfolio showcasing digital marketing projects and achievements.
• Proficiency with Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, Mailchimp, WordPress, and similar tools.
• Experience in applying AI tools within marketing processes for content generation and campaign optimization.
• Excellent written and visual communication skills.
• Self-motivation with exceptional time management and project coordination abilities.