2,267 Digital Analytics jobs in South Africa

Role Overview

We are looking for a self-motivated analytics specialist to join our small analytics team, which sits within the wider marketing department. You will support both external clients and internal stakeholders, ensuring that data tracking, reporting, and optimisation processes are set up to the highest standard. The ideal candidate will combine strong technical implementation skills with the ability to translate data into actionable insights.

• Tracking & Implementation
• Audit, set up, and maintain tracking across web and app properties using GTM, GA4, Google Ads, Facebook Pixel, and other key platforms.
• Create and manage measurement plans, ensuring tracking requirements are clearly documented and implemented.
• Implement and QA tags, triggers, and variables in GTM, including custom data layer integrations.
• Troubleshoot and resolve tracking fires quickly.
• Stay current on tracking best practices, privacy regulations, and cookie management (training can be provided).
• Reporting & Insights
• Build bespoke dashboards in Looker Studio, including advanced integrations via Supermetrics and similar tools.
• Develop automated reporting solutions to reduce manual effort.
• Pull ad hoc and recurring performance reports across channels, synthesising data into clear insights for stakeholders.
• Visualise and communicate insights that tell the story of customer behaviour, marketing performance, and opportunities.
• Optimisation (Nice to Have)
• Contribute to CRO (Conversion Rate Optimisation) initiatives, including A / B testing and customer journey analysis.
• Identify opportunities to improve digital experiences and campaign performance.

• 2-4 years’ experience in a similar role.
• Proven experience in GA4 implementation and GTM tag management.
• Strong understanding of digital marketing platforms (Google Ads, Meta Ads, etc.) and how they integrate with analytics.
• Experience building dashboards in Looker Studio, with data integrations or similar tools
• Strong analytical skills, able to interpret data and communicate insights clearly.
• Understanding of cookie consent management and privacy standards (GDPR, CCPA) — training can be provided.
• Self-motivated, proactive, and comfortable learning new tools independently.
• Strong problem-solving skills and ability to manage multiple priorities.

• Experience with CRO tools (e.g. Google Optimize, Optimizely, VWO).
• Familiarity with SQL or BigQuery for advanced data analysis.
• Experience working closely with developers and UX teams.
• Cookie compliance management—configuring and maintaining consent management platforms (OneTrust, Cookiebot, etc.).
• Conducting website compliance scans to identify tracking or privacy issues.
• Ensuring websites and apps remain compliant with data privacy regulations (GDPR, CCPA, ePrivacy).
• Understanding of broader digital governance practices (documentation, processes, version control for tracking).

Job Description:

Role Title : Manager, Digital Analytics (L09)

Company Overview :

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~52% women talent.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview :

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose :

Manager, Digital Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives .

Key Responsibilities :

• Implementation of analytical, marketing technologies, and media tags across Synchrony digital platforms via tag management systems

• Deliver independently on providing requirements, testing and validation working with agile teams and other cross functional platforms

• Adherence to timely delivery, accuracy and documentation in line with Audit Procedures

• Mentor/ Guide team members on tools , processes and participate in any internally hosted activities

Required Skills & Knowledge :

• 2 + years of hands-on Experience in JavaScript, HTML, CSS or web design with ability to independently deliver on Tagging & Implementation projects

• Hands-on experience in Tag management tools like Ensighten , Tealium, Adobe Launch

• Comprehend key concepts & processes in Digital implementation , translate them into quantitative attributes /metrics

• Ability to write and decode advanced JavaScript adhering to evolving industry standards

Desired Skills & Knowledge :

• 2+ years of analytics experience in Financial Services Industry

• Good to have working experience on both client side and server-side tagging

• Knowledge on personalization tools and techniques like dynamic yield or BlueConic

• Understanding on native app implementations

Eligibility Criteria :

BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 2+ years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 4 + years of experience

Work Timings :

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose . Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants :

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal) or LPP

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are eligible.

• L4+ Employees can apply

Grade/Level: 09

Job Family Group:

Job Specification: Digital Analytics Specialist

About Elixirr

Elixirr International plc is a global consulting firm with a bold ambition: to become the best consulting firm in the world.

Founded in 2009 to challenge a declining industry standard, we've grown from a single vision into a powerhouse of entrepreneurial talent, delivering boardroom strategy through to execution.

After IPO-ing on AIM in July 2020, Elixirr moved to the Main Market of the London Stock Exchange in July 2025. In that time, our market cap has grown from £98 million to over £350 million – a testament to our differentiated approach and relentless pursuit of excellence.

With a presence across the UK, US, EU, and South Africa, and a client base spanning industries and geographies, we've welcomed seven boutique firms into the Group. This has broadened our capabilities across creative, digital marketing, data and AI, procurement, transformation, and more.

Our vision of becoming a services unicorn is firmly within reach – and this is just the beginning. We're looking for exceptional talent to join us on this exciting growth journey and shape the future of consulting.

Role Overview:

We are looking for a self-motivated analytics specialist to join our small analytics team, which sits within the wider marketing department. You will support both external clients and internal stakeholders, ensuring that data tracking, reporting, and optimisation processes are set up to the highest standard. The ideal candidate will combine strong technical implementation skills with the ability to translate data into actionable insights.

Key Responsibilities

• Tracking & Implementation

• Audit, set up, and maintain tracking across web and app properties using GTM, GA4, Google Ads, Facebook Pixel, and other key platforms.

• Create and manage measurement plans, ensuring tracking requirements are clearly documented and implemented.
• Implement and QA tags, triggers, and variables in GTM, including custom data layer integrations.
• Troubleshoot and resolve tracking fires quickly.

• Stay current on tracking best practices, privacy regulations, and cookie management (training can be provided).

• Reporting & Insights

• Build bespoke dashboards in Looker Studio, including advanced integrations via Supermetrics and similar tools.

• Develop automated reporting solutions to reduce manual effort.
• Pull ad hoc and recurring performance reports across channels, synthesising data into clear insights for stakeholders.

• Visualise and communicate insights that tell the story of customer behaviour, marketing performance, and opportunities.

• Optimisation (Nice to Have)

• Contribute to CRO (Conversion Rate Optimisation) initiatives, including A/B testing and customer journey analysis.

• Identify opportunities to improve digital experiences and campaign performance.

Requirements

• 2-4 years' experience in a similar role.
• Proven experience in GA4 implementation and GTM tag management.
• Strong understanding of digital marketing platforms (Google Ads, Meta Ads, etc.) and how they integrate with analytics.
• Experience building dashboards in Looker Studio, with data integrations or similar tools
• Strong analytical skills. able to interpret data and communicate insights clearly.
• Understanding of cookie consent management and privacy standards (GDPR, CCPA) — training can be provided.
• Self-motivated, proactive, and comfortable learning new tools independently.
• Strong problem-solving skills and ability to manage multiple priorities.

Nice to Have

• Experience with CRO tools (e.g. Google Optimize, Optimizely, VWO).
• Familiarity with SQL or BigQuery for advanced data analysis.
• Experience working closely with developers and UX teams.
• Cookie compliance management — configuring and maintaining consent management platforms (OneTrust, Cookiebot, etc.).
• Conducting website compliance scans to identify tracking or privacy issues.
• Ensuring websites and apps remain compliant with data privacy regulations (GDPR, CCPA, ePrivacy).
• Understanding of broader digital governance practices (documentation, processes, version control for tracking).

Senior Manager, Digital & Marketing Analytics

Job Overview

Business Segment: Personal & Private Banking

Location: ZA, undefined, Johannesburg, 30 Baker Street

To develop, lead and drive the strategy/direction of digital data and analytics across all digital platforms for the Standard Bank Group, to unlock revenue and efficiency opportunities through effective digital data management and analysis. To lead the Digital Analytics Function to drive the usage of data, data platforms and tools to obtain an in-depth understanding of customer trends, preferences and commercial drivers to improve decision-making, customer experience & sustainable development.

Qualifications

Qualification:

• Post Graduate Degree (Marketing)

Experience Required

• 8-10 years Effective management of a brand, ensuring the best public image of the organisation is seen. Experience in multiple industries and marketing in different African or other international countries would be advantageous.
• More than 10 yearsn asa seasoned, holistic entrepreneurial leader who is customer focused with proven organisational capability and profound knowledge of the full dimensions of the Brand and Marketing field, gained from a track record of 10 years or more in functional leadership who is capable of influencing outstanding leaders and a large body of employees. Experience in digital analytics, data management, data architecture and enablement, leading technology change platforms.

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

To develop, lead and drive the strategy/direction of digital data and analytics across all digital platforms for the Standard Bank Group, to unlock revenue and efficiency opportunities through effective digital data management and analysis. To lead the Digital Analytics Function to drive the usage of data, data platforms and tools to obtain an in-depth understanding of customer trends, preferences and commercial drivers to improve decision-making, customer experience & sustainable development.

Qualification:

• Post Graduate Degree (Marketing)

Experience Required

• 8-10 years Effective management of a brand, ensuring the best public image of the organisation is seen. Experience in multiple industries and marketing in different African or other international countries would be advantageous.
• More than 10 yearsn as a seasoned, holistic entrepreneurial leader who is customer focused with proven organisational capability and profound knowledge of the full dimensions of the Brand and Marketing field, gained from a track record of 10 years or more in functional leadership who is capable of influencing outstanding leaders and a large body of employees. Experience in digital analytics, data management, data architecture and enablement, leading technology change platforms.

• Articulating Information
• Developing Expertise
• Interpreting Data
• Providing Insights
• Team Working

• Analysing and Interpreting Information
• Client Journeys and Personas
• Conducting Research
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management

Senior Manager, Digital & Marketing Analytics

Job Overview

Business Segment: Personal & Private Banking

Location: ZA, undefined, Johannesburg, 30 Baker Street

To develop, lead and drive the strategy/direction of digital data and analytics across all digital platforms for the Standard Bank Group, to unlock revenue and efficiency opportunities through effective digital data management and analysis. To lead the Digital Analytics Function to drive the usage of data, data platforms and tools to obtain an in-depth understanding of customer trends, preferences and commercial drivers to improve decision-making, customer experience & sustainable development.

Qualifications

Qualification:

• Post Graduate Degree (Marketing)

Experience Required

• 8-10 years Effective management of a brand, ensuring the best public image of the organisation is seen. Experience in multiple industries and marketing in different African or other international countries would be advantageous.
• More than 10 yearsn asa seasoned, holistic entrepreneurial leader who is customer focused with proven organisational capability and profound knowledge of the full dimensions of the Brand and Marketing field, gained from a track record of 10 years or more in functional leadership who is capable of influencing outstanding leaders and a large body of employees. Experience in digital analytics, data management, data architecture and enablement, leading technology change platforms.

Join TIH, home to some of South Africa's leading financial service providers, and grow your career while being part of an organisation with purpose.
Job Purpose
Useg data to extract quantifiable insights from past trends and current conditions that increases profitability and improve efficiency. Primarily responsible for building, iterating and leading the team to compile and analyse all the digital metrics within the digital ecosystem (own sites, social, mobile, media, competitors, landscape and industry trends etc.). Contribute heavily to the growth of the business's digital marketing initiatives and will work closely with the BI, Data Science and Marketing Reporting team to develop a marketing data strategy that supports the on-boarding of MarTech, and reporting on the progress. Act as champion for the use of data in making key business decisions and is in charge of driving the day-to-day analytical approaches and explore solutions to particular problems.

Responsibilities
Insights and Reporting

Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.

Create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy

Alongside key stakeholders, help define key metrics for management reports.

Develop a data, insights and analytics roadmap, which supports improvements to existing tools, processes, and journey towards full attribution.

Grow the volume of customers that can be identified and profiled within digital channels and assist to share this data across channels for Omni-channel success.

Data and Analytics Strategy

Make recommendations to improve data and analytics systems and platforms, contributing to the continuous improvement and refinement of data and analytics strategy.

Lead projects related to digital marketing, driving insights and analysis of channel strategy and performance and effectively communicate findings at all levels (within the team, to cross-functional partners, to leadership / executives).

Stakeholder Engagement

Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions.

Work closely with senior data analysts (MI) in establishing reporting goals and data visualisation strategies.

Work with Analytics Manager to define the reporting needs of the business and guarantee the high data-quality and reliability of metrics.

Build strong relationships with marketers and cross-functional partners to provide strategic advice on channel expansion, optimisation, and business growth.

Gain insights from analysing the data and have a point of view on best practice and communicate them both to the marketing team and senior management.

Digital Marketing Strategy and Roadmap

Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.

Inform the digital marketing strategy by using a data-driven approach, collating business insights from analytics and other data sources, and addressing unanswered business issues in a proactive manner.

Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance.

Data Exploration & Analysis

Conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools.

Provide insights and analytics (internal and external) to enable digital optimisation techniques to be executed.

Landing page user journeys, UX (informed by data) and AB testing (to understand user intent and conversion paths to driving growth).

Continuous Improvement

Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered.

Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity.

Use insights gained to help drive innovative capabilities that can be implemented and scaled to the

wider TIH business.

MarTech: play a critical role in on boarding new technology partners and implementing solid processes.

Personal Capability Building

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Organisational Capability Building

Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.

Education across levels of management

Leadership and Direction

Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals.

Performance Management

Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Ensure team training takes place (Omni-channel performance and building out the ecosystem).

Education
School Grade 12 (Required)

Experience
5 or more years' of proven business data analysis, insights and marketing analytics related experience (Essential); Experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision (Essential); Experience in communicating and collaborating with cross-functional teams such as marketing, sales, finance, business analytics, and engineering at various levels such as peers to senior leadership (Essential); Experience using and analysing large data sets (Essential); Experience using data to develop digital performance marketing strategies (Advantageous); Experience working in more than 1 business functional area (Advantageous).

Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.