94 Crm Specialist jobs in South Africa

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About Calo

Calo is an app providing personalised meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

About Calo

Calo is an app providing personalised meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview

We have recently launched into the UK market and have a strong focus on growing brand awareness, acquisition and retention. We’re looking for a strategic and hands-on CRM Specialist to own the planning, execution, and optimisation of our customer lifecycle communications. You’ll be responsible for driving engagement, retention, and customer value through personalised, data-driven email, push notification, and in-app messaging campaigns through Braze.

This role will be remote in nature.

Main Responsibilities

• Work alongside the UK marketing team to ensure messaging aligns with audience personas and broader marketing activities
• Develop and execute robust customer retention strategies, aiming to minimize churn and enhance customer lifetime value
• Take charge of building and managing CRM software while leveraging the platform to create targeted and personalised campaigns, monitor customer behavior, and predict trends
• Lead the creation and management of retention campaigns, utilising A/B and multivariate testing to optimize performance and results
• Craft innovative approaches to revive churned users and maintain a high engagement level with existing customers while utilizing segmentation strategies to personalize communications and offers
• Collaborate with cross-functional teams to integrate customer feedback into product development and service enhancements
• Develop and manage loyalty programs that incentivize continuous subscriptions and customer advocacy
• Use analytical tools to derive actionable insights from customer data, fostering proactive decision-making in customer retention strategies
• Stay up to date on market trends, competitor offerings, and customer preferences to inform and adapt retention strategies accordingly
• Collaborate with the finance team to establish and oversee budgets for retention initiatives and campaigns
• Regularly prepare and present detailed reports on retention metrics, campaign outcomes, and future strategies to senior management
  
  

Ideal Candidate

Qualifications

• Bachelor's degree in Marketing, Business Administration, or any related field
• Well experienced in customer acquisition, retention or loyalty programs, preferably in the food & beverage or subscription-based industry but not required
• Deep understanding of how to use Braze
• Demonstrated experience in campaign management
• Excellent communication and interpersonal abilities
• Proficiency in written and spoken English
  
  

Knowledge and Competency

• Experience creating and implementing growth plans in alignment with overall business objectives, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline to achieve targets
• Proficiency in marketing automation technology, such as Clevertap, Braze, MoEngage, Amplitude, Netcore, Marketo, Adobe Campaign, Klaviyo, Hubspot, or similar software
• Deftness in using analytical and database tools, such as Advanced Excel, Adobe Analytics, Google Analytics, etc
• Strong analytical, quantitative, and data interpretation skills with a working knowledge of SQL and Python (bonus)
• Proven experience in A/B and multivariate testing, as well as campaign optimisation
  
  

Personality

• Strong communicator
• Collaborative attitude and ability to work effectively with cross-functional teams
• Friendly and pleasant personality that is able to lead with empathy and patience
• A go-getter who is always up for a challenge
• Strong problem-solving skills
  
  

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1Ij23XrjCe

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Other
• Industries Internet Publishing

Referrals increase your chances of interviewing at Calo Inc. by 2x

Sign in to set job alerts for “Customer Relationship Management Specialist” roles. Client Success Manager - 0633 - Pretoria, South Africa Client Success Manager - 0617 - Pretoria , South Africa

Pretoria, Gauteng, South Africa $1,800.00-$,200.00 2 weeks ago

Customer Service Representative (South Africa) Client Success Manager - 0617 - Johannesburg , South Africa Client Success Manager - 0631 - Johannesburg, South Africa

Johannesburg, Gauteng, South Africa 1,800.00- 2,200.00 1 week ago

Client Success Manager - 0644 - Cape Town , South Africa

Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 4 days ago

Cape Town, Western Cape, South Africa 1,000.00- 2,500.00 1 week ago

Pretoria, Gauteng, South Africa 2 weeks ago

Johannesburg, Gauteng, South Africa 800.00- 1,300.00 1 month ago

Client Success Manager - 0617 - Cape Town , South Africa

Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 2 weeks ago

Client Success Manager - 0633 - Cape Town, South Africa

Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 1 week ago

Johannesburg, Gauteng, South Africa 800.00- 1,300.00 2 months ago

Johannesburg, Gauteng, South Africa 800.00- 1,300.00 1 month ago

Client Success Manager - 0631 - Cape Town, South Africa

Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 1 week ago

Cape Town, Western Cape, South Africa 1,000.00- 2,500.00 1 week ago

Cape Town, Western Cape, South Africa 800.00- 1,300.00 1 month ago

Client Success Manager - 0633 - Durban, South Africa

Cape Town, Western Cape, South Africa 800.00- 1,300.00 1 month ago

Client Success Manager (Podcast Company)

Johannesburg, Gauteng, South Africa 800.00- 1,300.00 3 months ago

Cape Town, Western Cape, South Africa 800.00- 1,300.00 2 months ago

Cape Town, Western Cape, South Africa 6 days ago

Client Success Manager (Podcast Company)

Cape Town, Western Cape, South Africa 800.00- 1,300.00 3 months ago

Customer Service Representative and Virtual Assistant

Cape Town, Western Cape, South Africa 1 week ago

Pretoria, Gauteng, South Africa 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Get AI-powered advice on this job and more exclusive features. About CaloCalo is an app providing personalised meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. About CaloCalo is an app providing personalised meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.Role OverviewWe have recently launched into the UK market and have a strong focus on growing brand awareness, acquisition and retention. We’re looking for a strategic and hands-on CRM Specialist to own the planning, execution, and optimisation of our customer lifecycle communications. You’ll be responsible for driving engagement, retention, and customer value through personalised, data-driven email, push notification, and in-app messaging campaigns through Braze.This role will be remote in nature.Main ResponsibilitiesWork alongside the UK marketing team to ensure messaging aligns with audience personas and broader marketing activities Develop and execute robust customer retention strategies, aiming to minimize churn and enhance customer lifetime value Take charge of building and managing CRM software while leveraging the platform to create targeted and personalised campaigns, monitor customer behavior, and predict trends Lead the creation and management of retention campaigns, utilising A/B and multivariate testing to optimize performance and results Craft innovative approaches to revive churned users and maintain a high engagement level with existing customers while utilizing segmentation strategies to personalize communications and offers Collaborate with cross-functional teams to integrate customer feedback into product development and service enhancements Develop and manage loyalty programs that incentivize continuous subscriptions and customer advocacy Use analytical tools to derive actionable insights from customer data, fostering proactive decision-making in customer retention strategies Stay up to date on market trends, competitor offerings, and customer preferences to inform and adapt retention strategies accordingly Collaborate with the finance team to establish and oversee budgets for retention initiatives and campaigns Regularly prepare and present detailed reports on retention metrics, campaign outcomes, and future strategies to senior management Ideal CandidateQualificationsBachelor's degree in Marketing, Business Administration, or any related field Well experienced in customer acquisition, retention or loyalty programs, preferably in the food & beverage or subscription-based industry but not required Deep understanding of how to use Braze Demonstrated experience in campaign management Excellent communication and interpersonal abilities Proficiency in written and spoken English Knowledge and CompetencyExperience creating and implementing growth plans in alignment with overall business objectives, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline to achieve targets Proficiency in marketing automation technology, such as Clevertap, Braze, Mo Engage, Amplitude, Netcore, Marketo, Adobe Campaign, Klaviyo, Hubspot, or similar software Deftness in using analytical and database tools, such as Advanced Excel, Adobe Analytics, Google Analytics, etc Strong analytical, quantitative, and data interpretation skills with a working knowledge of SQL and Python (bonus) Proven experience in A/B and multivariate testing, as well as campaign optimisation PersonalityStrong communicator Collaborative attitude and ability to work effectively with cross-functional teams Friendly and pleasant personality that is able to lead with empathy and patience A go-getter who is always up for a challenge Strong problem-solving skills Powered by Jazz HR1 Ij23 Xrj Ce Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Other Industries Internet Publishing Referrals increase your chances of interviewing at Calo Inc. by 2x Sign in to set job alerts for “Customer Relationship Management Specialist” roles. Client Success Manager - 0633 - Pretoria, South Africa Client Success Manager - 0617 - Pretoria , South Africa Pretoria, Gauteng, South Africa $1,800.00-$,200.00 2 weeks ago Customer Service Representative (South Africa) Client Success Manager - 0617 - Johannesburg , South Africa Client Success Manager - 0631 - Johannesburg, South Africa Johannesburg, Gauteng, South Africa 1,800.00- 2,200.00 1 week ago Client Success Manager - 0644 - Cape Town , South Africa Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 4 days ago Cape Town, Western Cape, South Africa 1,000.00- 2,500.00 1 week ago Pretoria, Gauteng, South Africa 2 weeks ago Johannesburg, Gauteng, South Africa 800.00- 1,300.00 1 month ago Client Success Manager - 0617 - Cape Town , South Africa Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 2 weeks ago Client Success Manager - 0633 - Cape Town, South Africa Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 1 week ago Johannesburg, Gauteng, South Africa 800.00- 1,300.00 2 months ago Johannesburg, Gauteng, South Africa 800.00- 1,300.00 1 month ago Client Success Manager - 0631 - Cape Town, South Africa Cape Town, Western Cape, South Africa 1,800.00- 2,200.00 1 week ago Cape Town, Western Cape, South Africa 1,000.00- 2,500.00 1 week ago Cape Town, Western Cape, South Africa 800.00- 1,300.00 1 month ago Client Success Manager - 0633 - Durban, South Africa Cape Town, Western Cape, South Africa 800.00- 1,300.00 1 month ago Client Success Manager (Podcast Company) Johannesburg, Gauteng, South Africa 800.00- 1,300.00 3 months ago Cape Town, Western Cape, South Africa 800.00- 1,300.00 2 months ago Cape Town, Western Cape, South Africa 6 days ago Client Success Manager (Podcast Company) Cape Town, Western Cape, South Africa 800.00- 1,300.00 3 months ago Customer Service Representative and Virtual Assistant Cape Town, Western Cape, South Africa 1 week ago Pretoria, Gauteng, South Africa 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

BaseCloud's purpose is to help companies grow. BaseCloud's products and services are a masterpiece that will bring growth and insights to a client.

Industrial/Mechanical Engineers Wanted: CRM Specialist & Customer Data Analyst

Salary range: R25k-R40k/m (depending on experience)

Are you an engineer who thrives on both technical challenges AND building relationships with people? We need your analytical mindset combined with strong interpersonal skills to optimize our clients' CRM systems and drive customer success.

We're Not Your Typical Marketing Agency

• We're a forward-thinking marketing company obsessed with automation and measurable results
• Our bespoke CRM powers integrations for many clients—and we need someone with both engineering precision and people skills to maximize customer relationships and retention

Your Core Responsibilities:

• Configure and optimize CRM systems for maximum client engagement
• Analyze customer data to identify growth opportunities and behavioral patterns
• Build and maintain strong relationships with clients through regular check-ins and strategy sessions
• Implement technical integrations and automations within CRM platforms
• Translate complex data insights into actionable recommendations for clients
• Lead client onboarding processes and provide ongoing technical support

What Makes This Different From Traditional Engineering:

• Apply your analytical skills to customer relationship challenges
• Combine technical expertise with direct client interaction
• Focus on both system optimization AND relationship building
• Use data analysis to drive customer success strategies
• Work in a collaborative, people-focused environment where communication is key

You'll Thrive Here If:

• Your engineering background gave you strong analytical AND communication skills
• You're energized by working directly with people and building relationships
• You're proactive, decisive, and comfortable taking initiative
• You can explain technical concepts clearly to non-technical clients
• You're motivated by helping others succeed and grow their businesses
• You enjoy both problem-solving and people interaction

Personality Requirements:

We're looking for someone who is naturally outgoing, action-oriented, and thrives in people-focused environments. If you're someone who gets energy from client interactions rather than preferring to work alone, this role is perfect for you.

Our ideal candidate has an Industrial or Mechanical Engineering background (or similar analytical background) with CRM knowledge or willingness to learn quickly. Strong interpersonal skills and genuine enjoyment of client relationships are essential.

We offer competitive compensation for the right combination of technical talent and people skills.

Ready to engineer better customer relationships?

Send your CV to: Apply your technical mind to customer success.

Join our people-focused team.

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We’re looking for RevOps Specialists to design smarter systems—connecting tools, data, and automation across the entire HubSpot ecosystem.

Please fill out the application form below:

First Name *

Last Name *

Email *

Phone Number *

Where do you currently work? *

How long have you worked there? *

Why are you suited to this new role? *

Optional: Submit your CV (PDF only)

Position responsibilities include:

• Design and implement scalable HubSpot CRM architectures
• Plan automation flows, lifecycle stages, handoffs, and lead qualification systems
• Configure workflows, routing, and syncing across Hubs (Sales, Marketing, Service, Ops)
• Collaborate with developers to scope integrations with ERPs, data lakes, or telephony tools
• Support reporting and attribution setup across the funnel
• Consult on RevOps strategy: process alignment, lifecycle management, and CRM governance
• Document data models, field logic, and workflow structure
• Stay updated on HubSpot automation features, API limits, and Ops Hub capabilities

Qualifications & Skills

• 3+ years of CRM, RevOps, or Marketing Ops experience
• Strong experience designing logic within HubSpot, especially across multiple Hubs
• Familiarity with systems like Salesforce, NetSuite, Sage, and custom ERPs
• Understanding of HubSpot APIs, webhook flows, and data mapping
• Experience with HubSpot Ops Hub or similar iPaaS systems, data syncing, field creation, and deduplication
• Process-oriented, analytical thinker with strong documentation habits
• Bonus: familiarity with tools like Make, Zapier, Workato, or Segment

Why Join MO Agency?

• Vibrant Culture: Engage in a lively and collaborative environment that fosters creativity and innovation.
• Competitive Remuneration: Attractive compensation packages recognizing your expertise and contributions.
• Growth Opportunities: Participate in exciting projects that offer professional development and career advancement.
• Comprehensive Benefits: Flexible work arrangements, generous leave policies, and extensive health and wellness programs.

If you’re passionate about digital marketing and technology and looking to make a significant impact within a forward-thinking agency, we’d love to hear from you!

• Great Company Culture: Be part of a dynamic and supportive team that values creativity and collaboration.
• Flexible Work Options: Offices in Johannesburg and Cape Town, with remote positions available.
• Year One: 20 leave days / Year Two: 22 leave days / Year Three: 24 leave days
• Equipment Provided: MacBook Pro and 2nd display to ensure you have the tools you need.
• Professional Development: Mentorship, programmes, budget, and HubSpot certifications support.
• Mental Health: Paid access to an organisational psychologist (up to two sessions per month).

Company Culture A team-first culture

We believe work should be meaningful, challenging, and enjoyable. You’ll find a team that supports each other, learns fast, and celebrates often.

We run regular KPI sessions to help you grow, enjoy monthly team outings (spa days, go-karting, restaurants), and keep the snacks and great coffee flowing—daily.

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Remote | *Full-Time | ️ Automation, Funnels & CRM | Data + Marketing Support

The Role

We’re looking for a sharp, systems-driven Tech Ops & CRM Specialist to own and optimize our marketing tech stack, automate operations, and ensure our backend runs like clockwork. If you're fluent in HubSpot, live inside spreadsheets, and thrive on fixing, improving, and launching systems—this one's for you.

What You'll Own

• Maintain and optimize marketing funnels: CRM (HubSpot/GoHighLevel), webinars, nurturing workflows, and more

• Troubleshoot tech issues and proactively build foolproof systems

• Collaborate across sales, marketing, and ops to bring campaigns and ideas to life

• Build automations with tools like Zapier, Make, or n8n

• Consolidate and clean up data across tools, spreadsheets, and systems

• Provision user access and manage platform accounts across the team

• Deliver dashboards, charts, and visual reporting for leadership

• Keep tech projects running on schedule and at a high standard

What You Bring

• Expertise in HubSpot CRM (Deals, Contacts, Automation)

• Experience with sales and marketing tech integrations

• Strong data management skills (Google Sheets, Excel, etc.)

• Automation skills (Zapier, Make, or similar)

• Familiarity with technical setups (domains, email, UTM tags, tracking pixels)

• Excellent communication and problem-solving ability

• Fluent English and remote-team collaboration skills

Bonus Points

• Email deliverability expertise

• Data viz tools (Power BI, Tableau)

• Basic SQL or database experience

What You’ll Get

• Work directly with visionary founders & global clients

• Learn the highest-converting funnel, sales & automation strategies

• Freedom to manage your own schedule and unlimited vacation

• A team obsessed with results, conscious growth, and life design

• Access to a top-performing infrastructure already built to scale

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Remote | *Full-Time | ️ Automation, Funnels & CRM | Data + Marketing Support The Role We’re looking for a sharp, systems-driven Tech Ops & CRM Specialist to own and optimize our marketing tech stack, automate operations, and ensure our backend runs like clockwork. If you're fluent in Hub Spot, live inside spreadsheets, and thrive on fixing, improving, and launching systems—this one's for you. What You'll Own Maintain and optimize marketing funnels: CRM (Hub Spot/Go High Level), webinars, nurturing workflows, and more Troubleshoot tech issues and proactively build foolproof systems Collaborate across sales, marketing, and ops to bring campaigns and ideas to life Build automations with tools like Zapier, Make, or n8n Consolidate and clean up data across tools, spreadsheets, and systems Provision user access and manage platform accounts across the team Deliver dashboards, charts, and visual reporting for leadership Keep tech projects running on schedule and at a high standard What You Bring Expertise in Hub Spot CRM (Deals, Contacts, Automation) Experience with sales and marketing tech integrations Strong data management skills (Google Sheets, Excel, etc.) Automation skills (Zapier, Make, or similar) Familiarity with technical setups (domains, email, UTM tags, tracking pixels) Excellent communication and problem-solving ability Fluent English and remote-team collaboration skills Bonus Points Email deliverability expertise Data viz tools (Power BI, Tableau) Basic SQL or database experience What You’ll Get Work directly with visionary founders & global clients Learn the highest-converting funnel, sales & automation strategies Freedom to manage your own schedule and unlimited vacation A team obsessed with results, conscious growth, and life design Access to a top-performing infrastructure already built to scale #J-18808-Ljbffr

Who Are We?
We are a dynamic team driving innovative customer engagement and marketing technology across the APAC and ME regions. Our focus is on leveraging cutting-edge CRM platforms, including Salesforce Marketing Cloud (SFMC) and Braze, to deliver personalised, data-driven campaigns that create real commercial impact. We operate in a fast-paced environment where strategic vision meets technical precision to optimise marketing technology and enhance client experiences.

Who Are We Looking For?
We want a skilled CRM MarTech Specialist with deep technical expertise in Salesforce Marketing Cloud and Braze, passionate about designing and executing customer journeys and marketing automations. You are a strategic thinker who thrives on optimising Martech systems, guiding migration projects and collaborating closely with cross-functional teams. Your knowledge extends across multiple platforms and integrations and you’re eager to lead technical innovation in CRM communications.

What Will You Do?

• Lead the technical execution and optimisation of customer engagement platforms, primarily SFMC and Braze
• Design, build and deploy personalised, multi-channel campaigns, journeys and automations that deliver measurable business outcomes
• Support and drive the strategic migration from SFMC to Braze, ensuring seamless communication transitions and improved capabilities
• Collaborate with CRM leadership and Martech stakeholders to customise and enhance solutions across SFMC, Braze, Sales/Service Cloud and related tools
• Integrate systems with GCP, Looker, Movable Ink and other Martech applications to maximise efficiency and client satisfaction
• Conduct regular system audits, identify gaps and propose improvements to optimise platform use and performance
• Translate business needs into technical solutions, providing consultative guidance and training to marketing teams across regions
• Perform rigorous QA testing and troubleshooting to ensure flawless campaign execution
• Develop and maintain comprehensive documentation and training materials for ongoing team enablement
• Establish monitoring and alert systems to maintain optimal platform performance throughout migration and beyond

What Will You Need?

• Extensive hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, AMPscript) and Braze (Canvas, Liquid templating, Connected Content)
• Strong understanding of CRM and Martech ecosystems, including integrations with Sales/Service Cloud, GCP, Looker and similar tools
• Proven track record managing platform migrations, optimisations and multi-channel campaign executions
• Excellent problem-solving skills with the ability to translate complex business requirements into scalable technical solutions
• Experience in training and supporting marketing teams on CRM best practices
• Strong communication and stakeholder management skills to work effectively across multiple teams and regions
• Detail-oriented approach to QA, troubleshooting and documentation to ensure system reliability and campaign success

Who Are We?
We are a dynamic team driving innovative customer engagement and marketing technology across the APAC and ME regions. Our focus is on leveraging cutting-edge CRM platforms, including Salesforce Marketing Cloud (SFMC) and Braze, to deliver personalised, data-driven campaigns that create real commercial impact. We operate in a fast-paced environment where strategic vision meets technical precision to optimise marketing technology and enhance client experiences.

Who Are We Looking For?
We want a skilled CRM MarTech Specialist with deep technical expertise in Salesforce Marketing Cloud and Braze, passionate about designing and executing customer journeys and marketing automations. You are a strategic thinker who thrives on optimising Martech systems, guiding migration projects and collaborating closely with cross-functional teams. Your knowledge extends across multiple platforms and integrations and you’re eager to lead technical innovation in CRM communications.

What Will You Do?

• Lead the technical execution and optimisation of customer engagement platforms, primarily SFMC and Braze

• Design, build and deploy personalised, multi-channel campaigns, journeys and automations that deliver measurable business outcomes

• Support and drive the strategic migration from SFMC to Braze, ensuring seamless communication transitions and improved capabilities

• Collaborate with CRM leadership and Martech stakeholders to customise and enhance solutions across SFMC, Braze, Sales/Service Cloud and related tools

• Integrate systems with GCP, Looker, Movable Ink and other Martech applications to maximise efficiency and client satisfaction

• Conduct regular system audits, identify gaps and propose improvements to optimise platform use and performance

• Translate business needs into technical solutions, providing consultative guidance and training to marketing teams across regions

• Perform rigorous QA testing and troubleshooting to ensure flawless campaign execution

• Develop and maintain comprehensive documentation and training materials for ongoing team enablement

• Establish monitoring and alert systems to maintain optimal platform performance throughout migration and beyond

What Will You Need?

• Extensive hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, AMPscript) and Braze (Canvas, Liquid templating, Connected Content)

• Strong understanding of CRM and Martech ecosystems, including integrations with Sales/Service Cloud, GCP, Looker and similar tools

• Proven track record managing platform migrations, optimisations and multi-channel campaign executions

• Excellent problem-solving skills with the ability to translate complex business requirements into scalable technical solutions

• Experience in training and supporting marketing teams on CRM best practices

• Strong communication and stakeholder management skills to work effectively across multiple teams and regions

• Detail-oriented approach to QA, troubleshooting and documentation to ensure system reliability and campaign success

REQUIREMENTS

• Campaign Creation

• Marketing Automation

• Quality Assurance Testing (QA)

• Salesforce

Primary purpose

The role involves leveraging a deep understanding of customer relationship management concepts, innovative communication technologies, and proven strategies to drive engagement, customer journeys, and ultimately contribute to the growth of the company.

Key roles and responsibilities:

Customer Communication Management:

• Manage the process for customer communication across key engagement channels (email, WhatsApp, SMS, in-app, and push notifications).
• Plan, execute, and evaluate 1:1 customer communications, optimizing key touchpoints for maximum engagement.

Innovative Communication Techniques:

• Implement A/B testing and other innovative communication techniques to stay ahead of the competition.

Core Communication Processes:

• Manage Core Communication processes, including mandatory, transactional, and account-related communications to enhance customer experience.

Automation and AI Integration:

• Leverage automation and artificial intelligence to deliver innovative solutions, increasing digital customer share and reducing costs.

Customer Segmentation and Optimization:

• Define and analyze customer segments, creating custom optimization plans to deliver the right message to the right customer at the right time.

Collaboration and Strategy Development:

• Collaborate with the broader marketing team to develop retention metrics, predictive modeling, and personalized recommendations.
• Contribute to the CRM strategy, aligning initiatives with business priorities and implementing a CRM governance framework.

Education, experience, attributes :

Knowledge, Skills and attributes

• Test and learn, data-driven approach to customer relationship marketing, based on lifecycle, customer value, and product engagement.
• "Nothing is impossible" attitude.
• Ability to manage complex projects and multitask.
• Passion for customer engagement and a flair for innovation.
• Flexibility to perform ad-hoc tasks as per business needs.

Education and Training:

• Relevant tertiary qualification in Marketing.
• Deep understanding of customer relationship management concepts, including segmentation, A/B testing, analytics, and retention strategies.

Experience:

• 2-3 years demonstrated experience in CRM automation with a robust track record of driving engagement through automation strategies.
• Experience in FinTech is advantageous.
• Proficiency in implementing innovative communication technologies such as chatbots or machine learning.
• Experience working across the CRM spectrum, from strategizing and designing campaigns to creating, launching, and monitoring them.
• Demonstrated ability to develop, execute, and evaluate onboarding and retention communications aligned with broader business goals.
• Proven track record in implementing personalized communication strategies and optimizing customer journeys for upselling and retention.
• Excellent interpersonal skills to foster collaboration with marketing, tech, and analytics teams.